Geely, Volvo and Lectra all rely on CMA architecture. Does buying a Geely really mean buying Volvo? I believe this is many people’s doubts about the products of these three brands.

So, what is the main reason for doubt? First of all, Geely, Volvo and Link all belong to Geely Group. Furthermore, they all adopt CMA architecture. Finally, the products based on this platform are very similar in driving characteristics, which is the main reason why consumers have questions.

# What is architecture?

Before the concept of platform architecture was born, every product of major car companies was developed, manufactured and verified bit by bit from scratch, and circulated again and again, creating the final production model. I believe we have all heard that the birth of a new car at that time took at least 2-3 years of research and development cycle, which was very energy-consuming, time-consuming and capital-consuming for car companies. Therefore, there was the concept of building a car on a platform.

The first model to apply the platform concept is the Volkswagen Beetle. Although this model has been discontinued at present, it is its hot sale that makes the prototype of the platform car concept take shape.

The birth of the platform will bring very good cost reduction effects to enterprises, including reducing R&D costs and shortening R&D cycle; Reduce the cost of parts and improve the sharing of parts and components; Reduce the supply chain management system and reduce the number of parts.

Not only that, the major platforms that have emerged in recent two years are speculating on one advantage, that is, the platform can be compatible with the production and research and development of products from A0-C level, which is very important. In other words, car companies only need to spend a lot of energy and time in the early stage to do a good job in the compatibility and safety performance of the platform, and then they can launch products such as A0-class cars, medium-sized cars or medium-sized SUVs on this platform, with low cost, high efficiency and "fast delivery".

# Is it really good to use the platform?

At present, major car companies are speculating on the advantages and strength of their own platforms and architectures. But don’t forget that the original intention of the concept of platform and architecture is actually to help enterprises save R&D costs, so this is why many products under the same platform have similar personalities.

Everyone is most familiar with the Volkswagen MQB platform and the Toyota TNGA architecture. Volkswagen has adopted this platform from Tiguan and Passat to Golf and Sagitar. The earliest PQ25 and PQ34 are all like this. It is precisely because of the platform architecture that we see that many Volkswagen products are obviously only front-drive cars, but the rear row has a very large bulge and the space utilization is extremely poor. Moreover, for example, the early low-profile models such as Golf, Sagitar and Jetta are criticized for their knob seat adjustment methods. Toyota’s products based on TNGA architecture have more compact and sporty chassis, without the soft and comfortable models of the year.

# Geely Group CMA Modular Architecture System

Let’s talk about China automobile brands again. With the increasing sales of automobile products and the demand for new products, the R&D cycle of products under the previous R&D system of enterprises is obviously too long, and it is very likely that the products will not keep up with the current mainstream problems of automobiles after they come out.

At this time, China enterprises represented by Geely came forward, and the CMA platform jointly developed by Geely and Volvo was launched. This is an infrastructure for mid-level cars, which can cover A-B model products.

Systematically speaking, CMA platform has considered the future production and manufacturing at the beginning of design, and will consider the universality of some parts in advance, such as our common window controller, in-car function buttons, engine foot mounting holes and so on.

Another great advantage is that the platform wheelbase and wheel track can be lengthened or shortened according to the positioning of R&D products, and it can adapt to more different types and levels of products on this platform. For example, there are many types of products born from CMA platform, such as Volvo XC40, Lingke 01, Lingke 02, Lingke 03, Lingke 05, Xingyue and Xingrui.

# Buying a Geely or a Lexus is equivalent to buying a Volvo?

If you have had contact with Geely, Lectra and Volvo products, you will understand the significance. Especially in the dynamic driving part, the suspension is tight and tough, and the driver can clearly perceive the road information. Especially when coming to the mountain road, the whole chassis suspension adjustment pays attention to communication, aiming to let the driver experience the fun of control.

Similar driving experience, which is one of the advantages based on the same platform. On the other hand, under the same platform, the safety performance of vehicle collision will be more guaranteed.

Taking Volvo XC40 as an example, the 2019 model got the highest score in the five major projects of American IIHS crash test. On the other hand, Linke 01, which is built on the same platform, has also achieved excellent results in all the tests of C-IASI with the same crash test project as IIHS in China. Especially in the 25% offset crash test of most joint venture vehicles, Volvo XC40 and Link 01 both achieved G-excellent results.

Geely Xingyue, also born on CMA platform, scored only M in the C-IASI25% offset collision, but the head, neck, chest, thighs, hips, legs and feet of the dummy all got G evaluation, which showed good protection performance for the dummy.

Reminiscent of Geely Xingrui, which has just been listed recently, from the data, its wheelbase of 2800mm fully meets the medium-sized car level, but the official positioning is family car, which is commonly known as compact car. However, the performance of Geely Xingrui is completely beyond the strength of compact products of the same class. In addition to excellent body size and space performance, the whole system is equipped with a 2.0TD engine, and the top price does not exceed 150,000.

If we compare the power data of Geely Xingrui with that of Volvo S60 T4, the same 2.0T engine has a maximum horsepower of 190Ps and a maximum torque of 300N·m, but the maximum power speed and torque speed of Xingrui engine are slightly advanced in the details. In the body size part, the data of length, width and height are ahead of Volvo S60, so how would you choose between them? And this is the advantage of building a car based on the platform architecture.

Summary:

This article doesn’t use too many technical terms or data. Brother Peng just wants to tell you with some easy-to-understand examples and words that there is no difference between good and bad in the platform architecture debate. For example, the MQB platform, which is widely used in the mass civilian field, is it really that good? Not necessarily.

Then, in the CMA platform currently used by Geely and Lectra, for example, it is basically the same origin as Volvo, and the adjustment of excessive sports has obvious brand tonality. But it will also shut out potential users who have a strong demand for comfort.

In the smaller part, that is, the universality of parts, each platform has its own characteristics. The advantage is that enterprises can save the cost of parts procurement, transportation and process. However, in the event that some parts suppliers have problems, consumers will end up "backing the pot".

Back to the original answer, Brother Peng personally feels that this should be considered from two aspects. One is the quality of hardware, based on the same architecture, the commonality of many parts, and the extra points in the safety performance, which are very Volvo and CMA.

If we understand from the rest of the software, the concept, design, configuration, brand and price are different, and both Geely and Lectra have their own characteristics, which is why Geely built the Lectra brand.

Then, if someone asks Brother Peng, does buying a Geely really mean buying a Volvo? My answer is, yes. Not only that, in the configuration part, Geely products will be more abundant than Volvo models. How to choose and how to recognize is up to you.

　　[car home Information] Recently, according to the blogger, it was learned from the source that Audi plans to cooperate with Zhiji on the electric vehicle platform and purchase the platform license. Zhiji is a high-end brand owned by SAIC, and SAIC itself is also a partner of Audi. In order to avoid large fluctuations in the market, the purchase platform may adopt a differentiated strategy of "divide and conquer the north and the south".

　　In this regard, Audi China said, "Audi has been committed to contributing to the development of China’s automobile industry. Adhering to the strategy of "in China, for China", Sihuan brand firmly implements its commitment in China and promotes the localization development of mutual benefit and win-win. Audi will work together with all parties to formulate a strategic policy and create a successful future. "

　　Earlier, Oliver Blume, CEO of audi ag, said on Capital Market Day that the Audi brand is currently lagging behind its competitors, especially in electric vehicles, and the main reason is software problems.

　　Oliver Blume also specifically mentioned the China market: "The group’s business is highly dependent on China, but at present the pure electric vehicle product line is not competitive in the China market."

　　According to the data of the Association, in the first five months of this year, (|) only sold 6,631 sets in China; Q5 e-tron sold 1,501 sets; E-tron sells 170 sets and Q2L e-tron sells 70 sets. (Source: Wang Guoxin Eeo；; Compile/car home Qin Chao)

Author | Xie Minghong

Editor | Li Chunhui

When they heard that R1SE would return to the competition of Creation Camp 2021, all the students were "What?" Shocked face. But when the camera slides to Liluxiu, his calm face is full of "I have nothing to do with the noise in the world, so … when will I get off work".

Keep LiLuXiu for me, and let me see how painful he can be! People are watching the legendary life of the working emperor Li, drawing a source of happiness from Gan Wangxing’s Changsha Plastic Shop, wondering how Han Meijuan became Han Peiquan, and seeing another possibility in Hu Yetao, the younger brother of the tea shop.

This year’s Creation Camp 2021 has set off a unique style of painting: many students obviously look so "out of place", but they feel "reckless" when they are put back into normal life. Such a lovely and luminous person with original ecology makes people have the impulse to understand and support deeply!

As an "international youth cultural exchange men’s team growth variety", the third program of Tencent video "Creation Camp 2021" came down. After the internationalization was fully discussed, the interaction between fans and idols began to surface.

The interaction between fans and idols is like a social and psychological mirror. If we support traditional idols, it is the desire of fans to chase after the light. So what changes have taken place in the behavioral logic and aesthetic orientation of these students who are closer to themselves? Creative Camp 2021, which gathered many "atypical idols", may give an answer.

The compensatory experience of the realization of the ideal.

Today last year, Chen Zhuoxuan’s sentence "Am I still not standing high enough?" surprised everyone.Nowadays, the popularity of students such as Li Luxiu, Gan Wangxing and Han Peiquan is not because they are "standing high", but because they are close to the people, like the program group picking them up casually from the street.

Liluxiu is the one who was "picked up" among 90 students. Due to the fact that 89 students in Creation Camp 2021 were short of one, Chinese teacher Li Luxiu was "arrested" by Goose Factory before filming, and the migrant workers changed their talents every second, starting a practice career of quitting the internet and mobile phones.

However, no one wants to "leave" the program earlier than Teacher Li, the son of Goose Selection. On the live broadcast on February 21, he stood in the center, cleanly pulled everyone to the middle and hid himself in the corner to paddle. Self-explosion-proof first person, the action of pulling is like a staff member.

In the second stage of the program, when other students screamed and shouted, Mr. Li watched the whole process calmly and elegantly, just like a clapping machine without feelings; In the third issue, facing the help of teammates, Teacher Li spoke the most frustrating challenge declaration with the most dragging pace: "We are here to see who wins."

Top expression management, an outsider in the draft forever, and teacher Li’s frustration have resonated with many migrant workers.However, fans have to change their lives and give him all kinds of red blessings. Thousands of shredded bamboo shoots (pink scales) rose from the ground, holding the supporting color "passers-by powder" and rushed into the super talk, successfully sending Mr. Li to the TOP1 of the super talk list of European and American stars, and then pushing him to the first place in the power station of Creation Camp 2021. In a word, all the bamboo shoots for entertainment have been taken away, and Teacher Li can’t get off work on time.

For atypical idols, the audience’s support psychology is different. Han Peiquan once became popular with short videos, but he took off his "disguise" on the draft stage and exposed his true face to people. Under the shell of online celebrity, which is free and easy and funny, lies the first half of suffering and the childlike innocence of dreaming. Those who chase Han Peiquan are chasing a sense of contrast and challenge. Gan Wangxing, who plays the ghost, is a male version of Cinderella. Her family is poor, but she has changed her situation step by step by relying on her own efforts. The fans who supported him, in addition to Yan Kong, were moved by the unyielding growth of teenagers.

Lacan’s mirror image theory holds that the image in the mirror is a different ideal that the subject can see in practice, but can’t touch. The popularity of popular students such as Li Luxiu, Gan Wangxing and Han Peiquan is undoubtedly because fans have found an ideal realistic mapping in them.

On the one hand, seeing idols realize their dreams will reap the peak experience of self-realization. Ordinary people who are worried about the triviality of life may no longer be able to realize their boyhood ambitions. Voting for them is also supporting the "impossible self". Li Luxiu’s "Buddhist Draft" is, to a large extent, the daily mentality of real office workers, and this sense of daily life is more likely to resonate.

On the other hand, the affirmation of popular students is also the psychological demand for the audience to seek group identity and belonging. Faced with the rapidly changing social landscape, individuals will inevitably have the fear of "uncertain ownership". Han Peiquan, who realized the fate counterattack, and Gan Wangxing, who works as a part-time NPC in the haunted house, all let the audience gain the value recognition from ordinary life.

Tuan and I, an unbreakable community of beliefs.

The best part of Creation Camp 2021 is the fairy friendship. With the arrival of Yigong, teenagers with different personalities have gradually gained comrades-in-arms who are "in the same robe as their sons" and group souls who are "indispensable".

Bo Yuan became the "leader" of the team, and the relaxed rhythm made the players feel like a spring breeze. Wei Yujie even sighed: "There is no problem that can’t be solved with him." They formed a partnership of being a teacher and a friend. They not only trained against time under the guidance of Bo Yuan, but also played like children, and collectively "worshipped the gods" when the captain fell asleep.

Yu Gengyin is not only the strategist of the team, but also the emotional adhesive of the partners, and actively observes the emotional changes of each player. When Hara Ling was depressed because of pronunciation problems, he took the initiative to comfort and explain to the vocal music teacher. When Wu Yuheng doubted his dancing, he encouraged him in a categorical tone: "You are the dancer of our team, you are!"

In the face of "Yummy" to be played on the same stage, Yu Gengyin led his teammates to turn the tables against the wind with a super sweet "Girl". The founder stands for tranquility: "As soon as they perform, you will know whether they have a soul or not, whether they are cohesive or fragmented."

Yu Gengyin wins the team with a combination boxing: Wu Yuheng is weak in dancing, and Yu Gengyin encourages him to practice more and jump more. Wu Hai is a strong choreographer, and Yu Gengyin gives him full play. While learning from each other’s strengths, Yu Gengyin, who is good at singing and dancing, "hides" himself from success. He knows very well: "An ultimate work is that when everyone sees the group, everyone’s luminous point is also seen."

Deng Chao, head of the sponsor group, concluded: "Team spirit is not to highlight one person, but to integrate oneself into it, and sometimes even to sacrifice oneself." The friction and integration between individuals and groups always happens on and off the stage: if individuals are too prominent, they will lose the collective, and if they seek a sense of collective, they must converge their personal spirit.

《ME！ Han Peiquan and Shao Mingming in the group have conflicting opinions, and Han Peiquan chose tolerance and forbearance from the overall situation; Zeng Hanjiang of Drunken Boxing Group voluntarily gave up Rap to challenge Vocal；; Zando of Yummy found it important to give players space. Even Mr. Li, who was determined to leave, was moved by his teammates: "On the one hand, I want to leave, on the other hand, I want to stay. It’s good to have new friends."

"Lit" group’s "poor" dance should be the biggest in a public stage: there are not only big dance shoulders like Powerful Pill and Liu Yu, but also small white people like Ren Yinpeng and Li Luoer who are not very reassuring. When riki taught Ren Yinpeng to "wear pants" dance, Ren Yinpeng, whose limbs were incompatible, was even more hilarious when he was imitated by riki.

Riki worked hard to coordinate training, trying to get every student stuck on the spot. Ren Yinpeng insisted on "I want to practice" and couldn’t help Versailles in the dormitory: "riki gives us lessons every day, just like free money." The selfless partnership between the great gods may be the reason for Ren Yinpeng’s emotional outburst after he won the support of the king.

His tears not only have the joy of being recognized for breaking through obstacles, but also have the regret that riki failed to win the support of the king, which is a mixture of sadness and joy. But the standard to measure a show may not be preconceived prejudgment, but the real-time performance on the spot. From the perspective of standard diversification, it is reasonable for Ren Yinpeng’s energetic performance to be liked by everyone. Ren Yinpeng’s success is also the success of riki and the team, otherwise riki wouldn’t say that he is as happy as his old father.

The group is a collective belonging to the individual. The individual to the group is an indispensable unique tone.The mode of getting along with each group is different, but its essence is the balance between "personal style" and "collective presentation". Gathering into a fire and scattering into stars, a public stage allows people to see this characteristic interpersonal relationship.

Accept me and build a universal value system

As a monster, everyone stopped, except Hu Yetao, who was kneeling on the ground and still shaking. Quiet insight into this performance design: "He still plays twice and shouts, which actually represents their hearts."

Hu Yetao is full of affection for this song: "It describes a group of people who are out of tune with the world, that is, they may wear masks during the day and find their true selves at night. What we want to bring to you on the stage today is to give strength to those so-called little monsters. Let’s go with love (warmth). "

Whether it is the value connotation of the selected songs or the individual symbols carried by the students, Creation Camp 2021 is using a gorgeous group image of the times to construct a value system that conforms to contemporary young people.Although you are different, someone will appreciate your calmness.

Gan Wangxing became a "medical miracle" in Zhou Zhennan’s mouth. In the first issue, he acted as a comedian. When introducing himself, he said "I’m a ghost" in a passive way, dancing like being intimidated, and the plastic accent directly ruined all the girls’ fantasies. After his third performance, Deng Chao has regarded him as an example. Although there is still huge room for improvement in singing and dancing, it is not the same as the "white paper" when I first entered the camp.

Han Peiquan doesn’t want to bid farewell to the "Han Meijuan" who brought her a turning point in life, but she is also worried that people will only remember this label. In ME! Before the performance, he said, "A year ago, everyone would question my musical dream. Today, I want to tell you I can do everything,this is me!"

He is too easy to fall into self-doubt, and after the failure of the challenge, he sobbed that he should not be the captain. It is easy for him to feel the goodwill of human nature and be coaxed like a child by his teammates. Everyone may have such a friend, or he is such a person.

Hu Yetao’s delicate and feminine appearance does not conform to the stereotype of men. He came to the stage of "Creation Camp 2021" from the tea shop, and used "As a Monster" to tell everyone the maverick and cool; Only when making fashion blockbusters can Liluxiu be inspired by worldly desires, and this feeling of "negative business" makes the audience feel another kind of truth of "not pretending to be uncompromising".

Their differences reflect the unlimited and inclusive nature of the program. The demand theory created by Maslow supplemented the "transcendental demand" in his later years, which refers to a desire to transcend his mental state. The significance and satisfaction we feel in Li Luxiu, Gan Wangxing and Han Peiquan are precisely the mental state of "I refuse to accept" declared for the reality.

Behind the support is every individual who projects his dreams on the students. Through the role effect of support, people unlock the experience that can’t be obtained in life, accept themselves more, and learn how to accept "different". Discover the existence of multiculturalism, and even pay attention to areas that have not been paid attention to. Supporting "different" also widens the width of life invisibly.

In the 1.0 era of idol market, people pay more attention to the relief valve function of the program, and the dazzling singing and dancing is enough to make people forget their worries for the time being; In the 2.0 era of idol market, creating and using atypical idols releases a signal: seeing and accepting differences. Allowing differences is the beginning of embracing diversity.

When diversified universal values enter the idol market from the social field, the appearance of "different" love beans may be more meaningful than boring propaganda. The castles with the highest aesthetic threshold have all opened their doors, so why don’t we open our arms?

Huawei held a summer product launch conference on the afternoon of July 4th, and most of its eyes were focused on Nova A10 series mobile phones, but more products were ignored. This article will take stock of those "supporting roles" that you didn’t pay attention to, and see which one surprised you?

Huawei P50Pocket was officially released at the end of last year. Once it was launched, it was loved by female users, and the price is still very firm. In order to maintain the heat, Huawei introduced two color schemes, Azure Blue and Yunjinbai. The fuselage is made of high-gloss glass and skin-friendly skin. A mobile phone has two very different textures, which I believe will once again make female users fondle it and help Huawei continue to stabilize the high-end market.

Apple launched the Air Tag Bluetooth tracker last year, which caused quite a stir overseas. Huawei also launched its first Tag anti-lost wizard for benchmarking. The difference is that Huawei Tag adopts an irregular triangular design scheme, with a weight of only 6 grams and a thickness of 5.6mm, which can raise the maximum by 92 decibels, and remind users by means of ringing and pop-up windows of lost items to help users find lost items quickly. Using Huawei’s hundreds of millions of equipment stocks, Tag Anti-Lost Wizard can quickly locate the network through "search", prevent tracking through information encryption, support IP67 self-defense and waterproof, and last for more than one year.

As a smart watch that focuses on the young people’s market, Watch Fit2 uses a 1.74-inch OLED screen, and the definition of 336PPI is absolutely enough, which supports the quick disassembly of the press strap. HarmonyOS operating system can play music independently, and can download and store up to 5,000 songs. There are a wealth of HarmonyOS applications built in for users to choose from. In addition, there are optical heart rate sensors, all-weather blood oxygen monitoring, sleep monitoring, Bluetooth 5.2, multi-function NFC, etc. Huawei promises to use it for up to 7 days and support 5W magnetic charging.

The progress in the field is overwhelming. At the press conference, a new luxury large-scale electric SUV, the Jiejie M7, was launched again. The longitudinal space inside the car is 2605mm, the length, width and height are 5020×1945×1775mm, and the wheelbase is 2820 mm. It is mainly used by middle-class families in cities. In order to facilitate the whole family to travel, the interior of the car body is designed with a hollow console, which can be used to place high heels and carry-on bags, as well as soft queen mirror, crystal diamond gear handle, private headrest speaker and so on. Such a luxurious configuration is expensive, and the top version is up to 379,800 yuan.

Huawei launched the whole house intelligent solution in March this year, and launched version 2.0 four months later, which not only added many functions, but also reduced the price by 20,000 yuan. Huawei Whole House Intelligence 2.0 adds desktop central control panel, distributed screen grouping control, automatic sensing of environmental quality by cold and warm fresh air system, voice super control, etc. To sum up, whole house intelligence changes all household appliances into smart devices, making it easier to control them, and science fiction movies reflect reality.

Little friends, what do you think of these "supporting roles" at the Huawei conference?

　　On April 13th, the Information Office of Shanghai Municipal People’s Government held a press conference on epidemic prevention and control.　　

　　A reporter asked: We have noticed that the market supervision department has issued a reminder letter on the price behavior of "community group buying". How will we supervise the problems such as price gouging, short weight and lack of food quality?

　　Peng Wenhao, deputy director of Shanghai Municipal Market Supervision Bureau, said that since the epidemic prevention and control, "community group buying" has become the main way to ensure the supply of citizens’ living materials during the closure period, which has played an important role in ensuring people’s livelihood and alleviating the problem of "difficulty in buying food". We support community group buying carried out according to law.

　　In order to further standardize the price behavior of "community group buying", recently, the Municipal Market Supervision Bureau has formulated and issued the Prompt Letter on Regulating the Price Behavior of "community group buying" during the epidemic prevention and control period, reminding relevant organizers and operators that they should provide consumers with goods with reasonable prices according to their operating costs and not disturb the market price order; Should be clearly marked in accordance with the provisions, publicity of commodity name, quantity, specifications and prices and other information; We should optimize the organization and management, provide good after-sales service for consumers, and earnestly safeguard consumers’ rights and interests.

　　Taking this opportunity, it is suggested that consumers should pay attention to the choice of goods provided by regular suppliers when buying a group. Focus on the following three aspects: including whether the specific information of group purchase goods is clearly marked; Whether there is a clear way to deal with problems such as missing and wrong sending; Whether to provide contacts and contact information, etc. At the same time, attention should be paid to keeping records of group purchases and screen shots of communication with relevant operators, so as to serve as relevant evidence when defending rights and facilitate subsequent verification and disposal by market supervision departments.

　　In view of the objective reasons in community group buying, such as the adjustment and delayed delivery of package goods, we also remind the operators to inform consumers of the relevant situation in a timely and comprehensive manner and properly handle the legitimate and reasonable demands of consumers such as refunds.

　　In the next step, the market supervision department will continue to strengthen the supervision and enforcement of operators’ price behavior. In particular, we will investigate and deal with individual price violations such as price gouging and hoarding in the name of group buying.

　　If citizens find suspected violations of consumer rights, please call 12315 or 12345 to report, and the market supervision department will conduct an investigation in time. To verify the existence of illegal acts, from quick to strict and severely dealt with.

China Business Daily (Reporter Tu Hanwen) On September 19th, Hua Xizi, who had been silent for several days, finally apologized, saying in a letter published by him: "I am very sorry for taking up too many public resources. I am grateful to everyone for their encouragement. We have fully recorded the relevant opinions, and the team is also comparing, revising and upgrading one by one, adhering to the initial intention, bringing better products and providing better services to everyone. "

In addition, in the comment area apologizing to Weibo, Hua Xizi said: "Thank you for your voice. Hua Xizi has prepared 10,000 copies of’ Hua Xibi’ and 100 gift boxes for free experience and collection of experience."

In this huge public opinion storm caused by Li Jiaqi on his own, the double crisis of the price of old domestic products and brand attributes is exposed. When the "sky-splashing wealth" disappears, when consumers gradually weaken the emotional filter, how can old-fashioned domestic products achieve the development against the sky?

Old-fashioned domestic products "stand up"

Before, Chairman Yu Meijing personally went into battle and danced live, and the anchor of Tianjin Store played Allegro. Later, Metersbonwe Bang Wei broadcasted the Northeast Yangko and turned handkerchiefs, and Golden Monkey Food took fans to the zoo to see monkeys … More and more old brands lost their burdens and collectively "worked" in the live broadcast room, trying their best to catch consumers’ eyes.

"Monkey monkey rushed to Tianjin Zoo overnight to bring you the live broadcast of the chairman’s’ toffee’". Following the footsteps of the "White Cat Chairman" becoming popular on the Internet, Golden Monkey Food aimed the live broadcast at its adopted Sichuan Golden Monkey; White elephant fresh also moved the live broadcast room to the elephant hall of Zhengzhou Zoo; Self-proclaimed "novice in commercial warfare", a big rooster was invited to the live candy room; The carved anchor put on a plush headgear and cos became a sculpture …

"There are also carved cards", "There are really elephants in the white elephant live broadcast room" and "The pressure is given to Wei Long, Phoenix and Seven Wolves …" The anchor met the wishes of netizens in a fancy way, and set off a climax of "stalk-playing carnival" on social platforms with a series of live animal broadcasts.

There are also many domestic live broadcast rooms on the track of "volume" talent-playing flute, allegro, yangko dance and disco dancing … In order to catch the traffic from the sky, the anchors who "really want to be seen" took turns to come into battle and took out 18 kinds of martial arts to ignite the enthusiasm of new fans. In this fiery live broadcast of domestic products "Tuanjian", many old brands that only have hundreds, dozens or even single-digit fans to watch the live broadcast unexpectedly ushered in the highlight moment of turning red against the trend.

"I can’t sleep at night, brush the live broadcast of the boss of Xiangge Guazi, and when all the goods are sold out, I will play the flute for everyone." A Shaanxi netizen shared on the social platform that the anchor of his hometown brand Xiangge Guazi didn’t even know how to put background music in the live broadcast room at first. When introducing the product, a few Shaanxi dialects appeared from time to time, but such unpretentious live broadcast made him feel very cordial. The slogan "Welcome fans and comrades to come to the Xiangge melon seed live room to guide the work" in the live broadcast room also attracted the attention of many netizens, who commented that "it’s the first time someone used’ coming to guide’ for me" and "he called me a fan comrade hahahaha", praising the anchor with unique painting style.

"The first impression brought by old domestic products is sincerity. The anchor may be amateur and not familiar with the live broadcast process, but he has been trying his best to keep up with the rhythm, will listen carefully to what everyone wants to see and interact with fans very grounded. " Netizen Xiao Hu said this.

It’s hard and hard.

"Compared with the airy four words’ where is it expensive’, these old brands that happily’ receive wealth’ and strive to catch up with the live broadcast tide can actually make people feel that domestic products are really difficult." Ms. Zhao, a post-90s consumer, told the China Business Daily that this time, domestic brands collectively landed in live broadcast rooms and social platforms, which made her see many old brands that were "never heard of, but actually older than their parents".

"I think it may be because they can’t afford to promote it. There are more than two pieces of toothpaste, soap and skin care products for more than ten dollars. Even if these brands give all their profits out, I am afraid it is not enough to find a big anchor to bring the goods." Ms. Zhao said.

"Old Chinese goods have always been there, but there is no chance to show them." On the social platform, local brands such as Yuhua and Heimei Toothpaste all said the same thing, which made netizens collectively "break the defense".

Since the development of live e-commerce, it is no secret that the sky-high commission and pit fee of the head anchor in the industry have long been. However, for many old domestic brands with small profits but quick turnover, it has become a very difficult thing to be seen by more people through live promotion. Although some brands attach great importance to online business in recent years, and have established live broadcast rooms early, most of them are self-broadcast, and their employees’ ability to attract traffic is far from being able to compete with professional and mature online celebrity anchors, so even in prime time of live broadcast, the number of viewers is often very limited.

"There are only a dozen people in our live broadcast room", "Online promotion is not watched, and praise is always a single digit" and "There are so many new products that no one knows" … In this wave of live broadcast of domestic products, more and more old brands share their experiences of falling into traffic difficulties in the past. The once well-known famous brand is "invisible" on the Internet. Facing the falling traffic, letting consumers know that this brand is "still alive" has become the first thing for many brands to broadcast live.

However, domestic brands facing many difficulties are not only turning red by "selling badly" this time. Under the attention of netizens, brands that have joined the "commercial war" have shown their best side one after another, and intuitively demonstrated their "continuous efforts" over the years with production lines full of science and technology, genuine products, hope and glory and various innovative achievements, thus proving to new fans and old friends that domestic products are worth buying.

"Efforts are bound to be seen. We are convinced that as long as we make products well, we can be seen by you. " In the live broadcast room of old domestic products, netizens infected by feelings have replied "I saw it", "Come on" and "I have placed an order for support", responding to the long-standing persistence of these brands with consumption enthusiasm.

How to "eat" domestic products for a long time

With the arrival of the highlight moment, many brands changed the background music in the live broadcast room to a song "Good Day", and even some anchors beat gongs and drums during the live broadcast to celebrate that they were finally "seen". On the social platform, there have also been ridicules such as "Jiaqi falls, domestic products are full".

However, the sudden red turn does not mean "long red", and domestic brands still have a long way to go to win the future.

"If you can’t keep the peak, you will go back to the way you came." The popularity of the three "little old man" anchors who were learning and broadcasting in the live broadcast room of Vitality 28 soared in just a few days, leaving a deep impression on netizens. From being embarrassed to shout "fan baby" and misusing forbidden words many times, to not knowing how to download and how to turn off the laborious operation of late payment, the "senior" anchors who tried live broadcast for the first time appeared to be in a hurry in the live broadcast room.

Some netizens were anxious for the anchor, leaving a message in the live broadcast room "Change young people", but they were told by Uncle Shen, an employee with 44 years of service: "Now young people don’t enter the factory, and I am the youngest." Under such circumstances, netizens used tolerance and patience to bring dawn to the vitality of the business crisis. But behind the warmth, what can’t be ignored is that the old domestic products that were once very popular but left behind by the new era need more "young strength".

Aside from the emotional filter, it is not difficult to find that the way old domestic products operate live broadcasts and social media accounts is out of touch with user habits. In a short video, the old brand Sioo3 Factory recounted the brand development history from the establishment of the factory in 1996 to the support of the Tangshan earthquake in 1976 and the flood fighting in 1998, and sincerely asked: "At the age of 63, I tried my best to run, but can I catch up with you and get some fans?" While expressing their feelings, netizens also put forward opinions such as "30 seconds have passed since gold, and I already want to take away the video, but I don’t know what to sell" and "I want to support you, but I don’t know how to buy it". In other words, this wave of traffic came too suddenly, and the old brands of "long drought meets rain" have not been fully prepared.

However, compared with the shortcomings of marketing, the inherent price advantage of old domestic products has created favorable conditions for them to open the market. Some netizens said that after watching the live broadcast, "there are a lot of domestic products in the shopping cart, which add up to only one hundred pieces", while the so-called "lowest price of the whole network" of similar products has doubled the price, and the visible benefits have poked the hearts of price-sensitive live broadcast audiences.

"Chasing live pictures? The ultimate cost performance and emotional resonance, both old domestic products accounted for. " Zhao Nvshi is very optimistic about the fans who "lost" the domestic brands in the live broadcast room in Li Jiaqi. "As long as the good quality and low price are true, I think there will be new fans willing to stay."

Original title: Hua Xizi throws 10,000 copies of "Hua Xizi" to quell public anger. Are the old domestic products ready to "rely on themselves"?

　 　 Special feature of 1905 film network "When she was young, she was like a flower. Now she is like a tree, which allows many people to enjoy the cool in her shade." This is Hong Kong director Lin Yihua’s evaluation of Zhang Aijia. On March 23rd, director Zhang Aijia’s new film "Missing You" was shown as the opening film of the Hong Kong International Film Festival. With this film, Hong Kong actor Liang Luoshi, who had never met for a long time, also came back to share the warmth and coldness of the bustling city with Joseph Chang, Ke Yulun and Li Xinjie. When we talk about Zhang Aijia again, there are still too many topics worth talking about.

　 　 In his forty-two years as a filmmaker, Zhang Aijia has mastered multiple identities, leaving a deep mark on Hong Kong and Taiwan film circles. As an actress, she won two Golden Horse Awards in Taiwan and two Hong Kong Awards respectively. As a director, from "Little Girl Fishing" to "20 30 40" received rave reviews; As a predecessor, her artists such as Jacklyn Wu, Rene Liu and Li Xinjie are outstanding; As a singer, a song "The Price of Love" has been sung so far; As the owner of an entertainment company, she excavated Yang Dechang and helped Kenneth Bi, known as the "mother of the new wave of Taiwan Province movies"; Even the objects of her scandal are Tayu Lo, Yang Dechang and other industries.

　 　 She studied under Li Hanxiang and Hu Jinquan, cooperated with famous directors from Hong Kong and Taiwan, such as Ang Lee, Xu Anhua, Du Qifeng and Zhang Wanting. She was nominated for the Oscar for Best Supporting Actress for The Red Violin, which was co-produced by Canada and France. She was the first Asian actress to be selected as the focus of the Toronto Film Festival. Now, 23 years later, Zhang Aijia has once again become the "focus shadow" at the Hong Kong International Film Festival which she is familiar with.

Multiple Notes on Feminism: Idealization is Zhang Aijia’s film label.

　 　 When it comes to Zhang Aijia, I have to mention feminism. Her films usually feature women. But everyone has a set of opinions about feminism, and not every annotation is suitable for describing Zhang Aijia’s works. Traditionally, it is believed that the purpose of feminism is to resist and win the rights of men. However, the feminism embodied in Zhang Aijia’s films does not mean to belittle men, but rather reflects the mutual understanding and tolerance between the two sexes, so that men and women can realize their own existence value in an equal relationship. Just like in "Little Girl Fishing", in the face of her boyfriend Jiang Wei’s selfish and disrespectful love, Xiaoyu went from initial resignation to later obedience to inner judgment, and stayed to take care of the sick Mario. This is a woman’s affirmation of self-worth judgment, and it is also a sober reflection after losing herself in love.

　 　 At the end of 1970s and the beginning of 1980s, Hong Kong and Taiwan films, represented by Xu Anhua and Zhang Aijia, rose a feminist trend, which was greatly influenced by contemporary European and American films. Kramer vs. kramer, which won the Oscar in 1979, catered to the new family model of women’s liberation movement, and was widely welcomed by women. In the same year, Tess directed by roman polanski, Deep in My Heart starring sally field in 1984 and many other films triggered worldwide discussions on women’s movies. Zhang Aijia, who has settled in the United States with her mother since childhood, has its natural advantages in feeling the new wave.

　 　 At the same time, there were filmmakers who showed obvious feminist characteristics, as well as Hong Kong directors Xu Anhua and Zhang Wanting. People always liked to compare these three female directors together. However, unlike Xu Anhua’s cold documentary and Zhang Wanting’s euphemistic dream, Zhang Aijia’s handling of female roles was more idealistic. Even if she suffered more hardships, the heroine would eventually get out of the knot and have a cool and positive attitude and a beautiful and stable life. Lily in 20 30 40 experienced her husband’s betrayal and divorce, although she tried to find a different partner. The young and gentle gentleman in Heartbeat, although he has been missing out all his life and can’t get married, both of them live a superior life and turn their regrets into precious memories of life; In Favorite, Wu Mingbao and Bai Yun fell in love with the same man. Finally, Bai Yun left with her child. After decades, the two women met again to recount their past grievances, and there was no more uproar. The ending of Zhang Aijia’s works will never make people feel desperate.

AUO above lover not full captures delicate and ambiguous same-sex feelings.

　 　 Zhang Aijia once mentioned in an interview: "When girls grow up, there must be intimate relationships between women. Such vague feelings are earlier than boys. Later, we will all get married and have children. This feeling will not have any impact on our marriage." The ambiguous feelings between the same sex are also delicate and touching under the lens of Zhang Aijia, such as Chen Li and Xiao Rou in Heart, such as Xiaojie and A Tong in 20 30 40.

　 　 Zhang Aijia’s description of same-sex feelings is more of a hazy and beautiful feeling mixed between friendship and love, but the audience can feel it from the picture. The weight of this kind of memories of youth is enough to be remembered and treasured for a lifetime. In Heartbeat, Chen Li, who has reached middle age, cried and told her husband Haojun to leave, and finally admitted that she had always loved Xiaorou. She and Haojun silently loved the same woman. In "20 30 40", Xiaojie and A Tong bid farewell to the tearful kiss at the airport, which is not only a farewell, but also a beautiful ending for the beautiful friendship gained during the pursuit of "Star Dream".

　 　 Some of this concern for same-sex feelings is very straightforward. For example, in Hainan Chicken Rice directed by Kenneth Bi, Zhang Aijia plays Jane, the mother of three gay sons, who has broken his heart about the sexual orientation of the three sons, but also pays attention to the expression of girlfriends’ feelings. For example, in Yang Dechang’s One Day at the Beach, Zhang Aijia not only has a heart-to-heart relationship with the pianist played by Hu Yinmeng, the ex-girlfriend of his brother, but also has a good girlfriend around him. Same-sex love, appearing in Zhang Aijia’s films, is euphemistic, delicate, fresh and natural between friends and lovers.

　 　 Liang Luoshi, the star of this new work Niannian, once played a homosexual with Rainie Yang in Tattoo, and his handsome tattoo of flowers on the other side is still impressive. This time, I collaborated with Zhang Aijia to "Calm down, slow down" in Missing. Liang Luoshi plays a young female artist, talking with her past, discussing affection and love. Two women who have had a different perspective on same-sex feelings get together to create, which is also considered as a gas field.

Lei Jun is saving every grain of millet.

On July 10th, Xiaomi canteen issued a notice saying that disposable tableware and packing bags will no longer be provided free of charge from now on, but will be provided with disposable tableware: disposable chopsticks 0.1 yuan/pair, disposable packing bags 0.1 yuan/piece, and disposable packing boxes will be divided into 0.5 yuan and 1 yuan according to their sizes.

On July 8, according to Sina Technology, Xiaomi announced the establishment of a special group to reduce costs and increase efficiency, with Lin Shiwei, CFO of the group, as the team leader.

It seems that Xiaomi will continue to vigorously promote cost reduction and efficiency improvement.

It is not difficult to understand that "the moment of life and death", Lei Jun is no longer careful to live, and the bitter may be Xiaomi employees.

The sense of crisis spreads, and the cost is reduced and the efficiency is increased.

According to reports, Xiaomi’s cost reduction and efficiency enhancement special group will report to the Group Management Committee, with Lin Shiwei, CFO of the Group, as the team leader, Pan Jiutang, Liu Wei and Zhang Jianhui, special assistants of the Group CEO, as the team members, and Sun Qian, vice president of the Group Finance Department, as the secretary-general to carry out daily work.

At the end of January this year, Xiaomi Group established two professional committees, namely, the operation management committee and the human resource management committee, among which the operation management committee is mainly responsible for the overall management of business strategy, planning, budgeting, implementation and daily business management.

The committee consists of 12 members, with Xiaomi CEO Lei Jun as the director personally, Xiaomi President Lu Weibing as the deputy director, and Pan Jiutang as the secretary-general. The other members include Adam Gao, president of mobile phone department, Zhang Feng, president of household appliances department, Chen Bo, general manager of ecological chain department, Ma Qiang, general manager of Internet department, and other Xiaomi group executives and business department heads.

In the internal staff letter, Lei Jun emphasized that the establishment of the two committees is "a far-reaching change in the history of corporate governance".

Stepping into 2023, Xiaomi is quietly changing.

"Now is the moment of life and death, and we must find the point of reducing costs and increasing efficiency."According to Sina Technology, citing people familiar with the matter, Lei Jun was so outspoken at an internal executive meeting.

In my impression, Lei Jun made similar remarks in 2016, when Xiaomi suffered a decline in mobile phone sales. The difference is that Lei Jun was full of confidence that year and firmly believed that Xiaomi had bottomed out and was about to rebound.

The sense of crisis spread.

On July 6th, 2023, at Xiaomi & Shunwei Eco-investment Conference, Lei Jun said that the core reason for the closure of many startup companies was that there was no money in their accounts. He suggested that the invested companies "keep an eye on cash, reduce costs and increase efficiency" in order to spend the economic cycle of that year.

Judging from the data of the first quarterly report of this year, in Xiaomi Group, Lei Jun has indeed vigorously practiced cost reduction and efficiency improvement.

According to the financial report data, during the reporting period, Xiaomi achieved revenue of 59.5 billion yuan, down 18.9% year-on-year; The adjusted net profit exceeded 3.2 billion yuan, a year-on-year increase of 13.1%; At the same time, sales and promotion expenses decreased by 21.9% year-on-year, administrative expenses decreased by 8.8% year-on-year, and the overall gross profit margin reached 19.5%, a record high.

Revenue declined for five consecutive quarters.

Revenue has fallen for five consecutive years, and it is difficult for mobile phones to climb high. Xiaomi is under pressure.

According to the first quarterly report of this year, the revenue of smartphone business, which accounted for 58.8%, was 35 billion yuan, a decrease of 23.6% compared with 45.8 billion yuan in the first quarter of 2022.

This is mainly due to the double drop in the volume and price of mobile phones.

In the first quarter, the shipment of Xiaomi smartphones was only 30.4 million units, down by 21.1% compared with the same period of last year, and a difference of 22.5 million units from the historical high of 52.9 million units in the second quarter of 2021, which almost stopped.

This decline is also far more than the broader market. According to Canalys data, global smartphone shipments decreased by 13.3% year-on-year to 269.8 million units in the first quarter of 2023, the lowest first quarter shipment since 2014.

In the context of increasingly fierce competition in the mobile phone stock market, this contrast is even more severe.

According to IDC data, in the first quarter of 2023, China’s smartphone market shipped about 65.44 million units, down 11.8% year-on-year. From the perspective of TOP5 brand, OPPO, Apple, vivo, Glory and Xiaomi all experienced year-on-year decline.

The expected rebound after the epidemic did not appear, consumer confidence was insufficient, the replacement cycle was prolonged, and various tricks were used to seize the limited market. As a result, Xiaomi was under more pressure.

In addition, the ASP (average selling price) of Xiaomi smartphones decreased by 3.1% year-on-year to 1,151.6 yuan per smartphone in this quarter.

Obviously,This is far from the high-end expected by Xiaomi.According to Xiaomi’s definition in the financial report, high-end smartphones in Chinese mainland are models priced at 3000 yuan and above.

Affected by the downturn of mobile phone business, Xiaomi’s revenue performance was average. In this quarter, it decreased by 18.9% year-on-year to 59.48 billion yuan, which is the five consecutive quarters of revenue decline of Xiaomi since the first quarter of 2022, and the net profit declined for four consecutive quarters.

It is worth mentioning that the performance of the 618 promotion season, which was hoped by smartphone brands, was slightly bleak.

According to the statistics of research institute Counterpoint, during the promotion season of June 18, 2023 in China (June 1 -18), the sales volume of smartphones dropped by 8% year-on-year, among which vivo won the sales champion, with a market share of 18.2%, while Apple, the second runner-up, took 17.9%, and Glory and Xiaomi tied for the third place with 15.4%.

Judging from the stock price performance, the share price of Xiaomi Group’s Hong Kong stocks has fluctuated lower this year.

The data shows that since the end of May, Xiaomi has frequently repurchased shares. According to statistics,A total of about 47.2 million shares were repurchased, involving more than HK$ 500 million, and Xiaomi’s share price showed no signs of stopping falling.

However, after hitting the low level of the year on June 25, it began to continue to rise. On July 11th, Xiaomi Group announced that it would buy back 2.3 million shares that day at a cost of about HK$ 25 million.

Make a big car,

Will Lei Jun get what he wants?

While reducing expenditure, we should also open up sources.

As the smartphone business declines, Xiaomi Group hopes to break through in other fields, such as building cars.

On March 30, 2021, Xiaomi officially announced to enter the smart electric vehicle industry. 500 days later, in August 2022, Xiaomi first announced the research and development progress of Xiaomi’s autonomous driving technology.

"The goal of Xiaomi’s automatic driving is to enter the first camp of the industry in 2024",At this year’s annual speech conference, Lei Jun spoke frankly about Xiaomi’s goal of building a car, and revealed that the first phase of Xiaomi’s autonomous driving technology planned 140 test vehicles, which will be tested nationwide one after another.

At the same time, Lei Jun wrote this goal into the financial report: for the car-making business, the mass production plan for the first half of 2024 will remain unchanged.

Lei Jun described Xiaomi’s car-making as: it was not a momentary fever, but "one of the most important decisions in the history of Xiaomi’s development, which was the result of repeated argumentation and careful decision-making by the company’s management".

In order to enter the market quickly, Xiaomi threw money wildly.

The financial report shows that in 2022, Xiaomi invested 3.1 billion yuan in new businesses such as smart electric vehicles; In the first quarter of 2023, the R&D expenditure of this business was 1.1 billion yuan.

Xiaomi proudly declared: It is estimated that the total R&D investment in 2023 will exceed 20 billion yuan. According to the proportion of the total R&D expenditure of 16 billion in 2022, the R&D expenditure of trams is 3.1 billion.In 2023, perhaps building a car will burn nearly 4 billion yuan of millet.

Buy by buy buy,Xiaomi also invested in the automobile industry chain.

Among the invested companies, there are six power battery companies including Zhongchuang Singapore Airlines, four chip companies including Black Sesame Intelligent, several auto-driving and auto-driving solution providers, and Hesai Technology, which has just rung the bell on Nasdaq, covering the fields of chips, lidar, auto-driving and batteries, in order to break through the technical connection barriers.

Lei Jun, who claimed to invest $10 billion in building cars in 10 years, has repeatedly stressed that Xiaomi is not bad for money.

However, the performance of the main business is now under pressure. In the low tide of global consumer electronics, how Xiaomi will balance cash flow and deal with the "car-making game" of burning money has become the primary problem.

The complexity of the automobile industry is high, the investment is large, the cycle is long, and the fault tolerance rate is low. Blind optimists will only fall down early.

In October last year, Lei Jun made a lofty ambition on Twitter: "The only way for us to succeed is to become one of the top five and ship more than 10 million vehicles every year." However, we must know that in 2022, BYD, which won the sales champion list, will have about 1.86 million transcripts.

And Xiaomi’s core research and development ability in building cars has also been questioned.

According to 36Kr’s report in August last year, Xiaomi decided to use 400V platform+BYD lithium iron phosphate battery for the low-end battery, 800V platform+Ningde Kirin battery for the high-end battery, and UMC and Huichuan for the electronic control, which means that,Xiaomi has not yet had the ability of independent research and development on the key hardware of "Three Electricity", but purchased through Tier1 suppliers.

The newcomers, integrating resources from all sides, want to make a career in the highly involuted automobile industry within three years and become Xiaomi’s next revenue curve. Lei Jun dares to think about it, but does the market dare to believe it?

* Arrangement | Another Ear Review | Hiu

　　CCTV News:From the 21st, Beijing will officially implement the Detailed Rules for the Management of Online Car-related Business Services, which clearly put forward the provisions of "Beijing-based personnel and vehicles", requiring individuals and vehicles accessing the online car-related platform to be audited and qualified before they can operate on the road.

　　Beijing Net Car New Deal Implementation　

　　On December 21, 2016, the Implementation Opinions of the General Office of the Beijing Municipal People’s Government on Deepening Reform and Promoting the Healthy Development of the Taxi Industry and the Implementation Rules for the Management of Online Booking Taxi Services in Beijing were officially released. Now, after a five-month transition period, the implementation of the New Deal for Beijing Online Car Rental has been officially implemented.

　　The requirements for vehicles in the "Detailed Rules" are as follows: 5-seat passenger cars with a displacement of not less than 1.8L；; The wheelbase of the vehicle is not less than 2650 mm; The displacement of seven passenger cars is not less than 2.0 liters, the wheelbase is not less than 3,000 mm, and it has not reached the statutory retirement age. Non-operating vehicles of government agencies, enterprises, institutions and social organizations are not allowed to engage in the operation of network car, and the pricing method of network car is reasonably determined. There must be no unfair price behavior and so on.

　　At present, five network car platforms operating in Beijing have obtained qualifications. Didi and Shenzhou are arranging drivers to obtain qualification certificates; The first car about the car announced the opening of the platform for qualified personnel and vehicles to join.

　　"One size fits all" type requires drivers to hold certificates?

　　This year, nearly 20,000 people have applied to take the test in Beijing, and more than 1,200 drivers have completed the test. "There are two kinds of online car driver exams in Beijing, one is the taxi driver transfer exam, and the other is the social driver exam." On January 26th, drivers of Beijing Net Car Company took the first batch of exams, and 73 drivers of the first car company successfully passed the exams. Meng Tao, the master of the first car about the car, received the first Beijing online car driver qualification certificate with the certificate number of 1100000001.

　　Social drivers can log in to official website, the Transportation Bureau of the Municipal Transportation Commission, to inquire about the examination syllabus, examination materials and review materials.

　　Relevant persons from the Traffic Law Enforcement Corps of the Beijing Municipal Commission of Communications said that considering that the platforms have obtained different operating licenses and drivers have different levels of examinations, after the transition period, law enforcement officers will not "across the board" require drivers to hold certificates.

　　Citizens report that it is difficult to call a car.

　　How did Beijing citizens react on the first day of the implementation of the new policy of Beijing Net Car? The reporter interviewed Beijing residents at random, and they said that it is difficult to call a car. It may have arrived in a minute or two before, but now it may take five or six minutes to more than ten minutes if it is slow. Especially when I go to work in the morning, I am in a hurry and sometimes I can’t get a taxi.

　　The detailed rules for the management of local network cars have gradually landed.

　　Beijing has officially implemented the new policy of "network car", and in Taiyuan, Shanxi, Foshan, Guangdong and other cities, the new policy of network car will also be officially implemented from June 1. From the money-burning war a few years ago to today’s standardized operation, what attitude do people have towards the new policy of online car rental?

　　In the investigation, the reporter found that with the gradual implementation of the new network car policy, many passengers began to encounter the problem of difficulty in taking a taxi. The reason behind this is the restrictions on drivers and vehicles imposed by the new policy of car rental in various places.

　　According to statistics, at present, more than 80% of drivers are required to have local household registration or residence permit in the "Detailed Rules for Online Car Rental" in 73 cities or regions across the country; The proportion of requiring the network car to have a local number plate or be registered locally is more than 90%; There are more than 40 cities, and even the wheelbase of the network car has put forward specific standards.

　　[Difficult to get a taxi]The demand for "local people’s local cars" may be nearly unresponsive

　　According to the data provided by Didi Platform, in March this year, the success rate of using express taxis in Beijing was the highest from 10: 00 am to 5: 00 pm, which was 83.2%, which was equivalent to one out of every six appointments without a driver taking orders. During the night rush hour from 9: 00 pm to 11: 00 pm, the average success rate was only 54.1%, and almost half of the orders were unanswered.

　　[Taxi is expensive]It’s not cheaper to have a premium during peak hours than ordinary taxis.

　　Another phenomenon brought about by the difficulty of taking a taxi is the rise in prices. At about 9: 30 pm, the reporter tried to make an appointment for an online car near the financial street in Beijing’s West Second Ring Road. As this is the peak time for calling a car, the fare premium is 1.3 times.

　　A few years ago, the large-scale red envelope subsidy has basically disappeared. The price of online car is not cheaper than that of ordinary taxis, while some high-end cars are more expensive.

　　[Taxi safety]Safety is greatly improved, and passengers are more assured about getting a car.

　　When the New Deal came to the ground, it seems that the online car is not easy to play than before, and the price is higher, but it also has a good side. Many passengers believe that the new policy has greatly improved the safety of the online car, which makes people feel more at ease.