It was recently learned that the Lynk & Co 06 will be launched in August. As a new member of the Lynk & Co family, the Lynk & Co 06 is positioned as an entry-level compact SUV. The new car is based on the BMA architecture. Its launch will not only enrich its product line, but also reduce the price threshold of the Lynk & Co family. Previously, the official pre-sale price range was 12.06-14 600 yuan. In addition, the official also launched a limited edition of 600 Lynk & Co 06 Technology Pioneer Edition, priced at 145,600 yuan.

　　In terms of styling, the Lynk & Co 06 continues the family-style design language, such as the through-net and split headlights that we are already very familiar with, while at the same time adding more and newer trend elements with the times. A large number of contrasting colors are used throughout the body, highlighting the youthful vitality. The lines on the side of the body are relatively straight, adding a sense of power to it. As a compact SUV, the Lynk & Co 06 body size is 4340 × 1820 × 1625mm, and the wheelbase is 2640mm.

　　In the interior design, the Lynk & Co 01 (parameter | inquiry), 02, 03 maintained a unified style, and on the Lynk & Co 05 (parameter | inquiry), there began to be obvious changes. On the new Lynk & Co 06, the new interior design style is more mature. The details of the car are covered in the cut geometric shape, which is very textured. The contrasting color trim echoes the body design, and its addition also makes the interior space look younger. The 10.25-inch center touchscreen adopts a floating design, which complements the hollow shape of the gear area.

　　In the power part, Lynk & Co 06 is equipped with a 1.5T three-cylinder engine with a maximum power of 130kW (177 horsepower) and a maximum torque of 265Nm. It is matched with a 7-speed dual-clutch gearbox. Future PHEV models are equipped with a plug-in hybrid system composed of a 1.5T three-cylinder engine and an electric motor. The maximum power of the engine is 130kW (177 horsepower) and the maximum torque is 265Nm. The maximum power of the electric motor is 60kW (82 horsepower) and the maximum torque is 160Nm. The cruising range can reach 55km in pure electric mode.

　　Just after the Double 11 battle in 2023, the new horn of instant e-commerce sounded again, and major brands ushered in new opportunities on this track.

　　On November 17th, the Ele.me Instant E-commerce Brand Merchant Conference was held in Shanghai. Facing the rapid outbreak of market demand in recent years and the increasing attention and investment of retail brands, Ele.me released a number of cutting-edge explorations in channel construction and capacity building on the platform at the meeting, and announced the launch of the "Double Hundred Plan" – which will join hands with 100 retail brands to achieve 100% growth in two years.

　　At the meeting, Ele.me chief operating officer Chen Weiye shared the theme. "Instant e-commerce is an important strategic choice for Ele.me." Chen Weiye said that for this new track, Ele.me will firmly, long-term and continuous investment, with the goal of "advancing with the ecosystem", and grow together with brand and retailer partners.

　　Shi Quan, vice president of Ele.me and head of the retail brand center, said that with the rapid development of the industry in the past three years, Ele.me has now partnered with nearly 500 brands in depth, successfully helping the brand achieve a monthly transaction volume of over 100 million, and created more than 10 billion single products together with the brand.

　　By providing brand partners with better product tools, data insights, marketing planning, and other system support, Ele.me hopes to enable brands to participate more deeply in real-time business, making the business process more controllable, stronger, and healthier.

　　(Photo) Ele.me chief operating officer Chen Weiye released the "Double Hundred Plan"

　　Strengthen the retail industry and promote brand growth in an "ecological" way

　　Standing at the forefront of a new round of retail revolution, instant e-commerce is becoming the most stable and imaginative growth channel for brands.

　　The "2023 Instant E-commerce Development White Paper" jointly released by the China Chamber of Commerce and Ele.me shows that in recent years, instant e-commerce has maintained double-digit growth in consecutive years, with an average compound growth rate of 65% in 2018-2022, and the market scale continues to expand to 500 billion yuan; in the first three quarters of 2023 alone, instant e-commerce grew by more than 40% year-on-year, significantly higher than the overall growth rate of O2O home (25%) and the total growth rate of online retail sales of physical goods (8.9%).

　　Combined with market data, in this year’s Double 11, Ele.me has also become a new frontier for retail brands to seek business breakthrough growth. In 2023, the number of merchants participating in Ele.me Double 11 increased by 50% year-on-year. In the single day of Double 11 alone, more than ten categories such as drinks, 3C digital, clothing, shoes and bags, and household appliances have doubled, and more than 90% of cooperative brands have broken through historical peaks. Nearly 100 brands have doubled their turnover compared with last year.

　　"Facing huge business development opportunities, Ele.me partners can see that instant e-commerce is an important strategic choice for Ele.me, and a track for our long-term, firm and continuous investment." Ele.me chief operating officer Chen Weiye said in his speech that even according to the most conservative estimates, instant e-commerce still has at least one trillion growth opportunities.

　　Facing the future, Ele.me will continue to firmly invest in the real-time e-commerce track in an "ecological" way, aggregating various ecological resources from the perspective of brand business management, and seeking common growth with brands.

　　At the conference, Ele.me announced the launch of the "Double Hundred Plan": by continuously helping brands expand new channels, continuously improve digital management capabilities and tools, and provide various ecological services – in the next two years, Ele.me will deeply partner with 100 retail brands to help brands achieve more than 100% business growth on Ele.me.

　　"I believe many brands can really feel that if far-field e-commerce is a red ocean that needs to fight for bayonets and various resources head-on, in the real-time e-commerce track, brands still have a lot of room to allocate four or two thousand gold, seize the layout with small investment, and leverage the growth dividend of the blue ocean market," Chen Weiye said.

　　(Photo) Ele.me awards awards to Yili, Mengniu, Unilever and other strategic partners

　　Focusing on four major channels and three major capacity building

　　At today’s conference, Chen Yanfeng, Vice President of Ele.me and Head of Retail Brand Center, made a system release for the industry based on the platform’s latest exploration and breakthroughs in channels and capabilities.

　　For example, for the brand’s long-term focus on large supermarket channels, Ele.me has provided brands with more professional business data tools, more efficient sales subsidy marketing tools, and more aggregated joint marketing models. These can help brands better understand business models, improve marketing subsidy efficiency, and connect brands with retailers and platforms. Joint marketing resources.

　　For small and medium-sized chains and retail stores, Ele.me is helping brands to accelerate the online supply of traditional channels, and through the "cloud chain" model, to achieve in-depth coordination and unified operation of offline, regional and store. In addition, through cross-border marketing of food zero, and combining platform characteristics and channels such as Sunshine Vegetable Market and Convenience Warehouse Store, Ele.me is also continuously providing brands with two new channel business additions.

　　(Photo) Chen Yanfeng, Vice President of Ele.me, shares the operation practice of Ele.me

　　In terms of digital management capacity building, Ele.me continuously explores and upgrades tools and products, and is committed to comprehensively helping brands improve their marketing capabilities, product synergy and consumer operation capabilities.

　　At the meeting, Ele.me officially released the "Star Cloud Disk 2.0" product. By upgrading the back-end products of this brand merchant, brand merchants can better realize business digitalization, product cultivation, promotion refinement and advertising number intelligence, and improve business management capabilities and efficiency in an all-round way. At the same time, through projects such as marketing matrix, food zero ecological alliance and blue sky plan, in response to the complex and changing business needs of brands, brands can now also cooperate more deeply with Ele.me to obtain differentiated marketing solutions.

　　"Consumer demand is evolving faster than we all imagined. Facing new market changes, we will continue to explore together with brands and ecosystems, continue to serve global users with better technological innovation capabilities, and work with partners to harvest more controllable, more powerful and more sustainable growth," Chen Yanfeng said.

Advantages:
First, the power is sufficient, and the common cars on the road can last 95% of the time, but pay attention to safe driving.
Second, save money. Even if there is no charging station installed at home, public charging is also very cost-effective. It can be charged once every three days in the city for more than 40 minutes at a time. According to the calculation of the fuel truck, it costs about three or four cents a kilometer.

Let me mention a few shortcomings.
1. There is too little storage space. I don’t even have a place to put my sunglasses. It is the car with the least storage space I have ever seen in the car. The savings entrance under the central control is very narrow. Can’t reach in.
2. The remote control key is not very sensitive.
3. The video recognizes the speed limit sound prompt and cannot be turned off. In the city, the car often warns. Very annoying.
4. The biggest drawback is that the extended range type has poor energy efficiency, and the new technology can be assured that it is hybrid.
The cup holder cover, after opening, is erected there, and there is no way to hide it. This is definitely a huge failure of this cockpit, too anti-human.

5. It feels that the speed increase is very brisk, the chassis is solid, and there is basically no noise or vibration when the engine is started, so it is very quiet. Let alone the Huawei car, it is a matter of people eating, can it be worse? The most annoying thing is to add 8,000 yuan to the charging pile.
6 riding experience: human-machine interaction, mute, handling, interior, seat comfort (0 gravity is really comfortable) Good, it can be seen that this car is attentive. If the in-depth experience is good, the home (parameters, pictures) are estimated to be off, Huawei Come on!

My friend adds two advantages:
1 The internal and external circulation of the air conditioner will automatically switch as it enters and exits the tunnel.
2 The wireless charging panel has a vent, so the phone will not overheat.
Added two disadvantages:
1. Voice control doesn’t work when it works.
The wind direction of the air conditioner can only be controlled on the large screen.
After driving for 500 kilometers, the car is not bad, but the delivery and service center is too poor, just like buying an agricultural tricycle! Many sales staff ask three questions without knowing! It has been half a month since I picked up the car, and the sales staff don’t know how to get the charging pile for me, it’s still my own!

After 4 years

"The Wandering Earth 2" returns to the movie Spring Festival

Bring a visual feast to the audience at the same time

It also brought you a lot of "hard core" knowledge points

What is the Roche limit?

Where does the power of the planetary engine come from?

Many viewers are still confused after watching the movie

There are many questions that need to be answered urgently

Here, the editor has carefully prepared

Some water-related knowledge points in movies

Come and learn knowledge together!

Why do space elevators need to use ice shields to return to the atmosphere?

In The Wandering Earth 2, the space elevator soars into the sky

It can be called a "cosmic highway"

The scene of the space elevator going back and forth also made the audience hooked

The scene in the movie where the space elevator returns to the atmosphere

The disposable thermal insulation tiles currently used in aerospace are not applied

Instead, they designed "ice shields" for space elevators

Space elevator footage

Returning to the ground from space causes friction with the atmosphere to generate heat

If the elevator is allowed to return to the atmosphere

First spray a large amount of water to freeze

Theoretically, it could form a protective shield

Absorbs heat generated by friction and reduces impact

And this takes advantage of the heat resistance and strength of ice.

How strong can ice be?

The cooler the temperature, the harder the ice.

At minus 50 degrees Celsius

Ice is harder than steel on the Mohs scale.

Every winter

There will be floods in the Yellow River

Some sections of the river are even frozen

If you encounter the upstream river, thaw it first

And the ice in the lower channel remains solid

Explosives are often used or bombers blow up ice

Resolve the danger of flood

Anti-ice blasting scene in Huma River section of Heilongjiang

Why is there air under water?

Later in the video, in order to restart the root server of the global Internet

The protagonist of the movie dives into the submerged sea

Beijing Internet Network Information Center

Accidentally discovered that there is a space with air in the building

dive fragment

These empty spaces.

They’re called cavities.

Also known as "underwater refuge" by divers

Here divers can rest and draw oxygen

"Gas chambers" often appear in underwater caves

According to the principle of air pressure, if there is a pressure difference between inside and outside

When the water is full, it may produce a

Space with a lot of gas

What would the earth be like without the moon?

In the movie, the planetary engine on the moon is damaged

The moon deviated from its orbit and crashed into the earth

Humans finally placed more than 3,000 nuclear bombs on the moon

Explode the moon, the moon turns to pieces

Lunar detonation fragment

What would happen if the earth lost the moon? Do you know?

One, the tides change. There’s a tsunami.

The tidal phenomena on Earth are mainly caused by the attractive force of the moon

Once the moon’s attractive force disappears

It is difficult to maintain the original tidal strength by the attractive force of the sun alone

Seawater will redistribute and the attractive force distribution of the crust will change

This could lead to geological and meteorological disasters such as tsunamis

Tsunami footage

Second, the Earth’s water vapor cycle is broken

Further triggering climate disasters such as floods and droughts

The Wandering Earth 2

On the one hand, bring

Audience’s ultimate audio-visual enjoyment

On the other hand, there is also a deep reflection on the current climate change

Keep us awake

The importance and urgency of protecting our planet

Protect the ecological environment

Start today.

Don’t let the disaster scenes in the film

Becoming the true future of the earth

Source: China Water Affairs

Discovery of water and marine violations

Welcome to report through the Mini Program

　　On June 5th, the first batch of 500 Star Way Eta Ursae Majoris were lined up in Qingdao Central Station of China Railway. They will sail to the global market from here with the most confident attitude, and help the Star Way brand to accelerate globalization in the future, thus opening a new journey of Chery Group’s high-end going to sea.

　　China brand goes to sea to a new height. Chery Group’s "Three Good SUVs" are exported to overseas in Eta Ursae Majoris.

　　Today’s cars in China, like mobile phones and home appliances in China, are rapidly becoming the new choice for users all over the world. In 2022, China exported 3.111 million vehicles, of which Chery Group exported 452,000 vehicles, up 68% year-on-year, ranking first in China’s passenger car brand export for 20 consecutive years. In this year, one out of every seven China cars that went abroad came from Chery. On average, every 70 seconds, a Chery is delivered to overseas users.

　　From "going out" of products, "going in" of culture and "going up" of brands, Chery has been constantly exploring the innovative practice of China automobile brands going global, and the global "circle of friends" is getting bigger and bigger, with the total export volume reaching 2.6 million vehicles up to now.

　　In order to bring better products and services to users around the world, Chery Group has continuously increased the layout and delivery of its high-end brands and products in overseas markets in recent years. Xingtu brand is the high-end layout of Chery in the global market. Yin Tongyue, the chairman of Chery Holding Group, once said in many public occasions that "Xingtu is the pyramid tip of Chery Group and Audi of Chery Group, and undertakes the upward mission of Chery Group."

　　As a master of Chery’s technology and a pioneer of Chery’s technology, Xingtu brand relies on the advantages of the global leading technology that Chery Group has been developing for 26 years, the all-round linkage of six global R&D centers and the world’s top industrial chain system, and builds every high-quality product with global unified standards, constantly enhancing the leading edge of "Global Xingtu", successfully knocking on the door of overseas, and rapidly radiating to eight countries around the world with the double price of the domestic market, and sweeping in Chile and Kuwait.

　　Nowadays, Starway’s internationalization road is getting smoother and smoother. In Kazakhstan, Starway has won the brand image ambassador — — Kazakhstan astronaut Aidyn Aimbetov’s positive praise, he said, "The brand spirit of continuous exploration of the Star Road is highly compatible with the aerospace industry." At the scene of the listing activities in Kuwait, 18 EXEEDERs, composed of Olympic champions, Guinness World Record holders, space industry engineers and other social elites, jointly served as the "platform" for the star road, detonating the attention of the market and consumers. Not only that, Starway has further interpreted its high-end image and status by sponsoring the Almaty Fortune Business Forum in Kazakhstan and the National Automobile Award, the most authoritative automobile industry award in Saudi Arabia, and has become a popular local automobile brand. From January to May, 2023, Starway’s overseas sales increased sharply, and it became a rare China brand whose overseas sales and prices were higher than those in China. It can be said that Xingtu brand’s feat of going to sea has set a good example for China high-end brands to enter the international market.

　　Overseas sales have triumphed all the way. Eta Ursae Majoris’s exports have helped Xingtu accelerate globalization.

　　In 2023, Starway brand will go to sea with full throttle, and its overseas business will be further expanded to 20 countries around the world. As the "three-good SUV" of Chery Group with the best Chery system, better brand and better market segments, Starway Eta Ursae Majoris is an important part of the global layout of Starway, which integrates global user demand, global leading technical strength and global five-star safety standards, and will become an important node for Starway to start a new global journey in the new era.

　　Starway Eta Ursae Majoris is positioned as "the flagship SUV of wisdom and luxury", and comes from the brand-new M3X Mars architecture 2.0, which won the special award from the jury of China Automobile Fengyun Festival. The hard-core architecture empowers Starway Eta Ursae Majoris with 400,000-level quality with high standards and strong technology. Not only that, with the golden power combination of 2.0TGDI engine and 7-speed wet dual-clutch gearbox, which is the top ten engine of "China Heart", the brand-new flying fish super-sensing chassis with advanced functions such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system and intelligent brake-by-wire system as the core brings the ultimate comfortable, stable and accurate driving experience, and it has also won the advanced design and manufacture of automobile bodies of Jilin University and Hunan University.

　　At the same time, Starway Eta Ursae Majoris also won the American IDA International Design Gold Award in 2022 with the design language of "Aesthetics of Light", becoming the first fuel SUV model of China local brand to win this honor. The global five-star standard is one of the most important evaluation standards for Eta Ursae Majoris. The excellent manufacturing technology and technology ensure the quality and reliability of Starway Eta Ursae Majoris. With the global five-star safety standards, it has built a mobile fortress-like body, and has applied for the safety certification of China Insurance Research Institute, and the cockpit safety has applied for the zero formaldehyde certification of China Automobile Center, which truly makes real gold not afraid of fire.

　　In the domestic market, Starway Eta Ursae Majoris has become the heart of the urban light and middle class. Among the users of Starway Eta Ursae Majoris, the increase and purchase account for more than 70%, of which more than 50% are joint venture luxury users, and the proportion of users who once owned BBA reaches 9%, which shows the strong brand premium ability and high user reliability. In the overseas market, Starway Eta Ursae Majoris, whose quality and performance have reached the global leading level, is also favored, and its pricing is even twice as high as that in the domestic market. With its strong product strength, it has won overseas pricing power.

　　In the program "See the World with Eta Ursae Majoris", which was exposed not long ago, Eta Ursae Majoris, the protagonist, was driving on the streets of the Middle East, which always caused local tyrants in the Middle East to watch and take pictures. It shows that even in the Middle East where luxury cars are everywhere and rich, Starway Eta Ursae Majoris attracts the attention of local local tyrants with its unique product strength. Not only that, after the program "Watching the World with Eta Ursae Majoris" was launched, the number of short videos played in the warm-up stage alone reached more than 20 million, attracting 180,000+users to participate interactively; At present, the total exposure of the project has reached more than 900 million times, attracting more than 16 million user interactions, which shows the popularity of Xingtu Eta Ursae Majoris. From "exchanging the market for technology" to "increasing the price to go to sea" in Eta Ursae Majoris, the competitive position of China auto companies and the world auto giants is undergoing a historic translocation.

　　Xingtu brand comes from high-end and luxurious travel for users all over the world, and also fights for the brand value of China automobile. As a "smart and luxurious flagship" SUV, Starway Eta Ursae Majoris’s going out to sea will further enhance the status and brand image of Starway brand in the international market, and open a new chapter in Chery’s high-end going out to sea, helping it realize its vision of "one in ten days" as soon as possible. (Photo courtesy of Star Road)

　　[XCAR domestic new car original]

　　A few days ago, we learned from the official that BYD’s new generation of Tang will be unveiled on March 6 and officially listed in the second quarter. It is understood that the appearance and interior of BYD’s new generation of Tang have changed greatly. The new car adopts a design concept similar to that of the Dynasty concept car, and the power will provide plug-in hybrid, pure electric and gasoline versions.

　

　　The new generation of (|) has been exposed many times before. In appearance, the new generation of Tang is very similar to the previously released Dynasty concept car. It adopts BYD’s latest design language, officially called DragonFace design concept, and the overall shape is very dynamic.

　　In the interior, the new generation of Tang is also brand-new, and the interior layout of the new car is very simple. The central control is equipped with an oversized screen and a 90-degree rotation function. In terms of technology configuration, the new car will be equipped with full LCD instrument panel, electronic shift lever and other configurations.

　　In terms of power, judging from the previous new car application information, the new generation of Tang will be equipped with two power forms: 2.0T plug-in hybrid and 2.0T gasoline engine, in which the plug-in hybrid version will have extremely powerful performance as the cash, while the 2.0T gasoline-powered model will be more satisfactory, with the maximum output power of the engine of 139kW(189Ps). (Part of the spy photos source: Sina Weibo @ 中中中中中)

　　Editor’s comment:BYD has not been amazing in appearance and interior design before, but the brand-new design language of the new generation model has greatly improved the visual beauty of the whole vehicle.

On December 25th, 2020, Zhiji Automobile, a brand-new customer-oriented automobile brand jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, was established. The initial round of financing for this project was 10 billion yuan, of which SAIC held 54%, Pudong New Area and Ali each held 18%, and others accounted for 10%. It can be completely called the "second generation car" born with a golden spoon. The word "Zhi Ji" is taken from "Knowing everything around, but Dao Ji is the world" in The Book of Changes. It is intended to use wisdom to consider everything, diligently explore, define, create and realize the smart travel driven by the times and needed by users. Zhiji automobile is five years later than Wei Xiaoli and others in creating new forces, and of course it is much less than other new forces in making cars. Zhiji automobile technology’s own Slogan is: to achieve the best of yourself; However, judging from the three years since its establishment, it is obviously quite different from this.

On March 29th, 2022, Zhiji L7, the first production model of Zhiji, went on the market. Zhiji Auto also officially opened the lock-up link between A-round users and angel-round users, and announced the complete "exclusive rights and interests of A-round users" and "special rights and interests of angel-round users". The specific contents are: within 7 days of car purchase, you can apply for car return service, lifetime warranty commitment, lifetime free charging, lifetime free entertainment flow, lifetime free road rescue, lifetime free maintenance and delivery, on-site service, unlimited travel service, and free home charging pile service. Round A users will use the IM AD evolvable intelligent driving assistance system for 3 years free of charge, and after 3 years, they can choose to buy it out at the price of 8800 yuan, or exchange it with the corresponding value of data rights "original stone" for lifelong enjoyment and so on.

Since April, 2021, the top 3,000 car owners who have booked Zhiji L7 have launched the promotion policy of "angel rights", and these 3,000 places are also called "angel wheel seats". At the same time, Zhiji Auto also opened the lock list for Angel Wheel users and A Wheel users, and announced the full version of "Angel Wheel User Special Rights" and "A Wheel User Exclusive Rights". At this point, when the owner of the "Angel Wheel" who had been waiting for one year welcomed the delivery of the lock list, some owners found that the configuration table of Zhiji Automobile was different from that promised at the previous press conference, and then they discussed related issues in the WeChat riders group and Zhiji official App community, and then organized this 100-person rights protection activity.

The "Joint Statement on the Rights and Interests of Zhiji L7" initiated and signed by 102 prospective owners of Zhiji L7 attracted attention on the Internet, which listed five problems of Zhiji L7. 1. The rights and interests of the Angel Wheel Edition are surpassed, and the scarce seats are not scarce; 2. The conditions for upgrading lidar and high-order energy battery are not clear; 3. The 93kWh battery capacity advertised in the configuration table is inconsistent with the registration of the Ministry of Industry and Information Technology; 4. A number of auto show conferences and advertisements have not been fulfilled; 5. The management of the official App community is chaotic.

The owner’s main feedback problem is that the prospective owner’s rights and interests of "Angel Wheel" are surpassed by other car booking channels within the group, while the "routine discount" publicly expressed by Zhiji CEO appears on other car booking channels within the group, and the prospective owners of "Angel Wheel" think that they have been treated unfairly. On this issue, Zhiji announced that there is indeed a group customer car purchase policy for the employees of the founding shareholders, but there is no binding relationship between the rights and interests of the group customers and the rights and interests of the "Angel Wheel /A Wheel". New users of the group can only enjoy the current user rights and interests superimposed on the group rights and interests.

User’s rights and interests are always available when every car company opens a new car reservation. However, "Angel Wheel", as the initial user group that supports Zhiji, can’t get the best car purchase rights, which will really make these users psychologically unbalanced. During the car booking process of Zhiji L7, users can choose whether to upgrade the "laser radar integrated intelligent driving system, OrinX chip and high-order energy battery", but the official only introduces how many points can be obtained through points, but there are no other conditions. Zhiji has not announced it. Lidar and high-end energy battery are two popular technology configurations of new energy vehicles at this stage. Some consumers will place orders for these functions, but the government can’t give a specific upgrade method, which will inevitably make consumers lose their desire to buy.

In addition, in all the publicity for the launch of Zhiji L7, the battery pack with a standard capacity of 93kW/h is used in the whole system, and the comprehensive cruising range of CLTC is 615km, but the information declared in the Ministry of Industry and Information Technology is 90kWh, and the actual vehicle is 89.9kWh, with a difference of 3kWh. The explanation given by Zhiji’s staff is that there are two sets of standards for the reporting country of battery power, namely, the testing standard and the reporting standard. Although the tested battery power is different, it will not affect the vehicle’s endurance. Zhiji automobile should not publicize unverified data. Although the difference between the publicity and the actual battery power is only 3kWh, it will also make consumers feel confused. In addition, Zhiji L7 is under-matched: 21+6 piston calipers are changed to 20+4 piston calipers; 12 HD cameras were reduced to 11; Five fifth-generation millimeter-wave radars were reduced to four; Vehicle wireless charging receiver changed from standard to optional; A series of problems, such as the kick-type electric tailgate becoming an electric tailgate.

In addition, some car owners were ridiculed and insulted by Zhiji’s car product manager when discussing vehicle-related issues in the APP, saying that some users who posted posts were "smart" on the Internet and had a Kong Yiji mentality, and they had not made any progress for more than 100 years. In this regard, Zhiji car owners stressed in the statement, "We hope that Zhiji senior management team can pay full attention to and listen carefully to the opinions and demands of car owners and give a positive response."

The car owners said: "I waited for a year, but I was disappointed. Originally, I went to the big company SAIC, but I didn’t expect it to be so unreliable. " As one of the first 3000 people to book Zhiji L7, he felt cheated. The so-called "scarce enjoyment" was not scarce, and the contrast between the earliest official configuration propaganda and the actual configuration was also made him feel cheated.

The words "scarce and exclusive", "limited to 3,000 seats" and "angel wheel" may confuse consumers and make people feel superior and enjoy special preferential treatment. It is precisely because of this that consumers have become angel wheel users of Zhiji Automobile, but today’s sense of gap makes them unacceptable. Drawing a pie for users in this way will directly hurt those consumers who like and support the brand, and will have a negative impact on brand reputation and the future development of the enterprise.

Zhiji Automobile is different from other new car-making forces. It didn’t launch SUV models first, like Weilai, Ideality, Tucki, Ai ‘an and Lantu. Secondly, it took the lead in launching a luxury pure electric car. On March 30, 2022, Zhiji L7 Pro, the first mass production model with high hopes, was officially launched, with a price of 408,800 yuan. As a heavy model built by Zhiji, the sales performance of Zhiji L7 Pro in a few months can be described as very bleak. In fact, Zhiji L7 Pro has been delivered since the end of June this year. From July to December, the sales volume was 816, 1007, 1019, 860, 608 and 266 respectively, and the cumulative delivery volume was 4,576, less than 5,000, which can be seen. The cumulative sales volume in six months is not as good as that of a car from Ai ‘an, Nezha and BYD in a single month. Even compared with the same class cars, such as Krypton 001 and Weilai ET7, its sales volume is at the bottom. Zhiji automobile not only lost the brilliance that attracted people’s attention at that time, but also did not have much sense of existence in the hearts of consumers.

Tamia Liu, CEO of Zhiji Automotive Technology, once said: People who spend more than 400,000 yuan on BBA are miserable, and Zhiji L7, such a powerful treasure car, will one day become online celebrity. But judging from the current sales performance, it is impossible for Zhiji L7 to become a "online celebrity".

As a new energy brand, Zhiji is blessed by SAIC, Ali and Zhangjiang Hi-Tech, but its reputation is really too small. Directly promote the positioning of a start-up brand to a luxury brand, and the price is as high as 400,000 to 500,000. Without the historical accumulation of the brand, how can you have such great courage? We know that Weilai Automobile only targets BMW; What about Zhiji car? It’s the whole BBA that needs to be subverted. It’s really courageous. Does Na Zhi have this strength? As far as products are concerned, Zhiji L7 claims to compete with BBA；; However, in its price range, fist products such as Wei Xiaoli, BYD, and Krypton, which are lower than its price, also have good performance and the capital to compete for BBA. After horizontal comparison, it will be found that Zhiji L7 is not scarce.

Zhiji not only overreached himself in brand positioning, but also failed in product and price positioning. Zhiji L7 nominally pure electric C-class executive family car, which should have made great efforts in space comfort, failed to do well in what it should have done. On the contrary, it can play well in the power that potential car owners don’t pay much attention to. It can win prizes in accelerating and drifting events, which further confirms the fact that its positioning is deviated. I don’t think 90% car owners will spend 400,000 yuan to take a family on the track. In terms of sales outlets, needless to say, while Zhiji does not have an advantage in the number of stores, there are still some "moisture" in Zhiji stores. According to industry media reports, in Zhiji stores in Beijing and other places, there are some channels joined by traditional 4S Buick dealers, which means that excluding these non-self-operated channels, Zhiji will have fewer offline channels.

After-sales problems of Zhiji L7 quality control also occurred one after another. On February 1, 2023, Mr. Li of Chongqing filed a complaint with relevant channels, requesting to return the car or change it. Mr. Li is the owner of Zhiji L7 Angel Wheel. He booked the car in May last year and picked it up in Chongqing Liangjiang Zhiji Automobile Sales & Service Co., Ltd. in August.

The problem that the owner of Zhiji L7 Angel Wheel is treated unfairly by Zhiji Automobile has caused a heated discussion on the Internet. Although depressed, Mr. Li is very happy to drive his favorite car. He explained the reason for choosing Zhiji L7. "I like the shape of L7 very much, and with the background of SAIC, Zhiji Automobile trusts its technical strength and product quality."

However, Mr. Li’s good mood didn’t last two minutes and he was hit in the face by cruel reality. When he was ready to drive home, he found that the car navigation could not be used. No matter how to operate the navigation, it always showed "GPS positioning". Fortunately, the door of the 4S shop has not been opened yet. Mr. Li quickly found the staff, tossed for a long time and didn’t solve the problem. Finally, he explained that it was a software problem and asked Mr. Li to drive home first and wait for the software version upgrade. Just waiting for two months, although there were two so-called software upgrades during this period, the problem has not been solved. Finally, after Mr. Li made many representations, Zhiji Automobile replaced the GPS module for Mr. Li to solve the problem.

For Mr. Li, the navigation failure of this Zhiji L7 has just begun, and then the bad things followed. Mr. Li said that the wireless charging device of Zhiji L7′ s mobile phone can be lifted. When the mobile phone is charged, it will be lifted up, and then it will be lowered after it is put on, which is quite ceremonial. "At that time, I felt that this device was a bit over-designed. I didn’t expect it to break after several uses." Mr. Li said that this useless device did not move after being used twice. After inspection, the driving motor was broken, and finally the lifting assembly was changed twice to solve the problem.

Not long after, Mr. Li found that the right front door and the left back door of this Zhiji L7 were making abnormal noises from time to time. Mr. Li reported the situation to the 4S shop, and the staff did a variety of inspections and found no problems. At Mr. Li’s insistence, the staff took apart the car door and found that it was the abnormal sound caused by the wiring harness swinging back and forth inside the car door. After disassembling the door panel, Mr. Li found that the roughness of Zhiji L7′ s workmanship was shocking. The internal wiring harness has no protective treatment, and it is exposed directly to produce abnormal noise. According to the conventional practice, the door panel should be treated with NVH noise prevention. This Zhiji L7 has no noise prevention measures at all. Later, Mr. Li found that the floor under the front of the main driver and the co-driver of Zhiji L7 was directly exposed. "There is not even a layer of covered rubber, and the rough workmanship is completely different from that of a 400,000 car, which is similar to that of a 100,000-yuan van."

If these problems can be tolerated, the problems exposed by a recent scraping accident completely angered Mr. Li, who directly asked Zhiji to change cars and return them. Just before the Spring Festival, Mr. Li’s intellectual L7 had a little rub. Considering keeping the original car paint, he went to the repair shop for a third-party seamless repair. Surprisingly, the maintenance master in the shop took a paint tester and measured it around. He asked Mr. Li, "Did you paint this car?"? This made Mr. Li silly. How can a newly bought car be painted? After Mr. Li told us that it was the original car paint, the maintenance master carefully tested the whole car again, and the result is as shown in the figure:

The paint thickness of this Zhiji L7 varies greatly in different positions, ranging from 200 to 600 um, and the paint thickness of at least four parts is 1-2 times that of other parts.

Normally, the painting process of the main engine factory is robot painting, and the whole process is strictly controlled by computer programs. The painting is very uniform, so it is impossible to have such a big deviation. Mr. Li believes that there is such a big difference in the paint thickness of the same car, which will seriously affect the price of used cars in the future, because others can’t judge whether it is the original paint or the secondary paint after the accident. Mr. Li gave the question back to the customer service of Zhiji Automobile 400, and 400 told him that it was a normal factory standard, and repeatedly stressed that it had been signed and accepted. Mr. Li said angrily to the 315 report group: "The customer service of Zhiji Automobile means leaving the cabinet and refusing to recognize it. It seems that buying a Zhiji automobile must bring a paint film instrument like buying a used car, otherwise you can only admit that you are unlucky!"

Mr. Li said that the reason why Zhiji was chosen among many new energy vehicles was because he believed that it had the background of SAIC. The process of buying Zhiji L7 was too bad. I really didn’t expect Zhiji’s technical process and quality control ability to be so bad, and Zhiji’s after-sales attitude was even more wry and heartbreaking. At present, many car owners have reported that Zhiji L7 has a series of quality problems, such as battery shrinkage, black spots on the front windshield, white screen of panoramic image, driving recorder not reading SD card, electric tailgate not being closed, bubbles in the display screen and so on.

In November, 2022, a video about Zhiji CEO Tamia Liu’s test drive L7 was exposed by the media. In the video, Tamia Liu made a number of behaviors suspected of violating traffic regulations, such as high-speed parking, lane change of compaction line and serious speeding, trying to show the acceleration performance of this model to reflect the characteristics of super-running. After the video exposure, Tamia Liu’s dangerous driving behavior caused many netizens to question and criticize, and even some netizens said, "The CEO of a car company doesn’t understand traffic regulations?" Perhaps under the pressure of public opinion on the Internet, Liu Taocai issued an apology statement in his official micro, saying that he would deeply reflect on his behavior and actively cooperate with the investigation and punishment, and also said that he would take a warning.

As the CEO of Zhiji Automobile, Tamia Liu has not only repeatedly touched the hot spots of Tesla, BBA, Weilai, Tucki and other car companies, but also frequently made controversial behaviors and expressed relevant opinions, trying to keep standing in the focus of controversy and accumulate popularity and eyeballs for Zhiji.

As a new high-end brand, Zhiji, if the first impression of quality control can’t conquer consumers, and the sales performance of Zhiji L7, the first mass-produced car listed on the market, will make the road after Zhiji’s car very difficult. If a car-making brand does not have solid brand power and product power as the basic support, even if there is traffic, it is difficult to convert it into sales. Tamia Liu, CEO of Zhiji, do you really take the user as a confidant?

　　CCTV News:The State Council Press Office held a routine briefing on the State Council policy at 10: 00 am on July 15th, 2020. Yu Kangzhen, Vice Minister of Agriculture and Rural Affairs, and responsible comrades of the Ministry of Public Security, the Ministry of Human Resources and Social Security and the State Administration of Market Supervision introduced the Notice on Doing a Good Job in the Work Related to the Prohibition of Fishing in the Yangtze River Basin and answered questions from reporters.

　　Implementing the ban on fishing in key waters of the Yangtze River basin and guiding fishermen to retreat and switch to production involves the orderly retreat of more than 100,000 legally licensed fishing boats, which is related to the resettlement guarantee for nearly 300,000 fishermen.

　　A reporter asked that the retired fishermen are faced with the problem of changing jobs after landing, and most of them are older and single-skilled. What channels will the human resources and social security department use to realize the employment of the retired fishermen?

　　Song Xin, deputy director of the Employment Promotion Department of the Ministry of Human Resources and Social Security, said that it is an important part of the ban on fishing to do a good job in resettling retired fishermen and let them go ashore and stand firm. Most of the fishermen who have retired are older, and their skills are relatively simple. Coupled with the impact of the COVID-19 epidemic, it is not difficult to change jobs. In terms of employment channels, it can be summarized as "four batches".

　　The first is to develop industries and resettle a number of them.Relying on the ecological advantages of resources along the Yangtze River and the lake, we will give full play to the technical expertise of these retired fishermen in aquatic fishing, and vigorously develop fish-related industries such as rice and fish comprehensive breeding, pond culture, aquatic product processing, leisure fisheries, and increase industrial employment space. At the same time, it also adopts a market-oriented operation mode, carries out ecological protection and restoration in the suitable lake area, and attracts retired fishermen to participate in resource conservation.

　　The second is to resettle a number of migrant workers.Fully explore local employment channels such as agricultural production, engineering construction, enterprise absorption, poverty alleviation workshops, etc. For retired fishermen who are willing to change jobs, increase job promotion, job introduction and career guidance, carry out vocational training on a large scale, improve the employment ability of retired fishermen, and help them realize their employment change as soon as possible.

　　The third is to support entrepreneurial resettlement.We will provide entrepreneurship training, entrepreneurship guidance and follow-up services to retired fishermen who are willing to start businesses in fisheries and other fields, and also support the establishment of a number of distinctive fishery entrepreneurship incubation bases in various places. If the retired fishermen start businesses for the first time and operate normally for a certain period of time, they will be given a one-time entrepreneurship subsidy in accordance with the regulations. For those who lack self-financing, they will be instructed to implement the entrepreneurship guarantee loan policy in a timely manner.

　　The fourth is to help and resettle a batch.For some retired fishermen who are older and have not been employed for a long time, they will be identified as people with employment difficulties in time, and provide "one-on-one" assistance services and targeted policy assistance. For those who are really difficult to find employment through market channels, they will coordinate the resettlement work of retired fishermen and the requirements of the ban on fishing supervision, and guide the retired fishermen to participate in the inspection and supervision work through government purchase of services.

　　Song Xin said that in the next step, together with agriculture, rural areas, development and reform, and financial departments, the resettlement of retired fishermen will be regarded as a major political task, and various measures will be taken to strengthen policy implementation, and efforts will be made to help retired fishermen go ashore for employment, so that retired fishermen can start a new happy life through their own labor.

　　[car home Information] Recently, according to the blogger, it was learned from the source that Audi plans to cooperate with Zhiji on the electric vehicle platform and purchase the platform license. Zhiji is a high-end brand owned by SAIC, and SAIC itself is also a partner of Audi. In order to avoid large fluctuations in the market, the purchase platform may adopt a differentiated strategy of "divide and conquer the north and the south".

　　In this regard, Audi China said, "Audi has been committed to contributing to the development of China’s automobile industry. Adhering to the strategy of "in China, for China", Sihuan brand firmly implements its commitment in China and promotes the localization development of mutual benefit and win-win. Audi will work together with all parties to formulate a strategic policy and create a successful future. "

　　Earlier, Oliver Blume, CEO of audi ag, said on Capital Market Day that the Audi brand is currently lagging behind its competitors, especially in electric vehicles, and the main reason is software problems.

　　Oliver Blume also specifically mentioned the China market: "The group’s business is highly dependent on China, but at present the pure electric vehicle product line is not competitive in the China market."

　　According to the data of the Association, in the first five months of this year, (|) only sold 6,631 sets in China; Q5 e-tron sold 1,501 sets; E-tron sells 170 sets and Q2L e-tron sells 70 sets. (Source: Wang Guoxin Eeo；; Compile/car home Qin Chao)

China Business Daily (Reporter Tu Hanwen) On September 19th, Hua Xizi, who had been silent for several days, finally apologized, saying in a letter published by him: "I am very sorry for taking up too many public resources. I am grateful to everyone for their encouragement. We have fully recorded the relevant opinions, and the team is also comparing, revising and upgrading one by one, adhering to the initial intention, bringing better products and providing better services to everyone. "

In addition, in the comment area apologizing to Weibo, Hua Xizi said: "Thank you for your voice. Hua Xizi has prepared 10,000 copies of’ Hua Xibi’ and 100 gift boxes for free experience and collection of experience."

In this huge public opinion storm caused by Li Jiaqi on his own, the double crisis of the price of old domestic products and brand attributes is exposed. When the "sky-splashing wealth" disappears, when consumers gradually weaken the emotional filter, how can old-fashioned domestic products achieve the development against the sky?

Old-fashioned domestic products "stand up"

Before, Chairman Yu Meijing personally went into battle and danced live, and the anchor of Tianjin Store played Allegro. Later, Metersbonwe Bang Wei broadcasted the Northeast Yangko and turned handkerchiefs, and Golden Monkey Food took fans to the zoo to see monkeys … More and more old brands lost their burdens and collectively "worked" in the live broadcast room, trying their best to catch consumers’ eyes.

"Monkey monkey rushed to Tianjin Zoo overnight to bring you the live broadcast of the chairman’s’ toffee’". Following the footsteps of the "White Cat Chairman" becoming popular on the Internet, Golden Monkey Food aimed the live broadcast at its adopted Sichuan Golden Monkey; White elephant fresh also moved the live broadcast room to the elephant hall of Zhengzhou Zoo; Self-proclaimed "novice in commercial warfare", a big rooster was invited to the live candy room; The carved anchor put on a plush headgear and cos became a sculpture …

"There are also carved cards", "There are really elephants in the white elephant live broadcast room" and "The pressure is given to Wei Long, Phoenix and Seven Wolves …" The anchor met the wishes of netizens in a fancy way, and set off a climax of "stalk-playing carnival" on social platforms with a series of live animal broadcasts.

There are also many domestic live broadcast rooms on the track of "volume" talent-playing flute, allegro, yangko dance and disco dancing … In order to catch the traffic from the sky, the anchors who "really want to be seen" took turns to come into battle and took out 18 kinds of martial arts to ignite the enthusiasm of new fans. In this fiery live broadcast of domestic products "Tuanjian", many old brands that only have hundreds, dozens or even single-digit fans to watch the live broadcast unexpectedly ushered in the highlight moment of turning red against the trend.

"I can’t sleep at night, brush the live broadcast of the boss of Xiangge Guazi, and when all the goods are sold out, I will play the flute for everyone." A Shaanxi netizen shared on the social platform that the anchor of his hometown brand Xiangge Guazi didn’t even know how to put background music in the live broadcast room at first. When introducing the product, a few Shaanxi dialects appeared from time to time, but such unpretentious live broadcast made him feel very cordial. The slogan "Welcome fans and comrades to come to the Xiangge melon seed live room to guide the work" in the live broadcast room also attracted the attention of many netizens, who commented that "it’s the first time someone used’ coming to guide’ for me" and "he called me a fan comrade hahahaha", praising the anchor with unique painting style.

"The first impression brought by old domestic products is sincerity. The anchor may be amateur and not familiar with the live broadcast process, but he has been trying his best to keep up with the rhythm, will listen carefully to what everyone wants to see and interact with fans very grounded. " Netizen Xiao Hu said this.

It’s hard and hard.

"Compared with the airy four words’ where is it expensive’, these old brands that happily’ receive wealth’ and strive to catch up with the live broadcast tide can actually make people feel that domestic products are really difficult." Ms. Zhao, a post-90s consumer, told the China Business Daily that this time, domestic brands collectively landed in live broadcast rooms and social platforms, which made her see many old brands that were "never heard of, but actually older than their parents".

"I think it may be because they can’t afford to promote it. There are more than two pieces of toothpaste, soap and skin care products for more than ten dollars. Even if these brands give all their profits out, I am afraid it is not enough to find a big anchor to bring the goods." Ms. Zhao said.

"Old Chinese goods have always been there, but there is no chance to show them." On the social platform, local brands such as Yuhua and Heimei Toothpaste all said the same thing, which made netizens collectively "break the defense".

Since the development of live e-commerce, it is no secret that the sky-high commission and pit fee of the head anchor in the industry have long been. However, for many old domestic brands with small profits but quick turnover, it has become a very difficult thing to be seen by more people through live promotion. Although some brands attach great importance to online business in recent years, and have established live broadcast rooms early, most of them are self-broadcast, and their employees’ ability to attract traffic is far from being able to compete with professional and mature online celebrity anchors, so even in prime time of live broadcast, the number of viewers is often very limited.

"There are only a dozen people in our live broadcast room", "Online promotion is not watched, and praise is always a single digit" and "There are so many new products that no one knows" … In this wave of live broadcast of domestic products, more and more old brands share their experiences of falling into traffic difficulties in the past. The once well-known famous brand is "invisible" on the Internet. Facing the falling traffic, letting consumers know that this brand is "still alive" has become the first thing for many brands to broadcast live.

However, domestic brands facing many difficulties are not only turning red by "selling badly" this time. Under the attention of netizens, brands that have joined the "commercial war" have shown their best side one after another, and intuitively demonstrated their "continuous efforts" over the years with production lines full of science and technology, genuine products, hope and glory and various innovative achievements, thus proving to new fans and old friends that domestic products are worth buying.

"Efforts are bound to be seen. We are convinced that as long as we make products well, we can be seen by you. " In the live broadcast room of old domestic products, netizens infected by feelings have replied "I saw it", "Come on" and "I have placed an order for support", responding to the long-standing persistence of these brands with consumption enthusiasm.

How to "eat" domestic products for a long time

With the arrival of the highlight moment, many brands changed the background music in the live broadcast room to a song "Good Day", and even some anchors beat gongs and drums during the live broadcast to celebrate that they were finally "seen". On the social platform, there have also been ridicules such as "Jiaqi falls, domestic products are full".

However, the sudden red turn does not mean "long red", and domestic brands still have a long way to go to win the future.

"If you can’t keep the peak, you will go back to the way you came." The popularity of the three "little old man" anchors who were learning and broadcasting in the live broadcast room of Vitality 28 soared in just a few days, leaving a deep impression on netizens. From being embarrassed to shout "fan baby" and misusing forbidden words many times, to not knowing how to download and how to turn off the laborious operation of late payment, the "senior" anchors who tried live broadcast for the first time appeared to be in a hurry in the live broadcast room.

Some netizens were anxious for the anchor, leaving a message in the live broadcast room "Change young people", but they were told by Uncle Shen, an employee with 44 years of service: "Now young people don’t enter the factory, and I am the youngest." Under such circumstances, netizens used tolerance and patience to bring dawn to the vitality of the business crisis. But behind the warmth, what can’t be ignored is that the old domestic products that were once very popular but left behind by the new era need more "young strength".

Aside from the emotional filter, it is not difficult to find that the way old domestic products operate live broadcasts and social media accounts is out of touch with user habits. In a short video, the old brand Sioo3 Factory recounted the brand development history from the establishment of the factory in 1996 to the support of the Tangshan earthquake in 1976 and the flood fighting in 1998, and sincerely asked: "At the age of 63, I tried my best to run, but can I catch up with you and get some fans?" While expressing their feelings, netizens also put forward opinions such as "30 seconds have passed since gold, and I already want to take away the video, but I don’t know what to sell" and "I want to support you, but I don’t know how to buy it". In other words, this wave of traffic came too suddenly, and the old brands of "long drought meets rain" have not been fully prepared.

However, compared with the shortcomings of marketing, the inherent price advantage of old domestic products has created favorable conditions for them to open the market. Some netizens said that after watching the live broadcast, "there are a lot of domestic products in the shopping cart, which add up to only one hundred pieces", while the so-called "lowest price of the whole network" of similar products has doubled the price, and the visible benefits have poked the hearts of price-sensitive live broadcast audiences.

"Chasing live pictures? The ultimate cost performance and emotional resonance, both old domestic products accounted for. " Zhao Nvshi is very optimistic about the fans who "lost" the domestic brands in the live broadcast room in Li Jiaqi. "As long as the good quality and low price are true, I think there will be new fans willing to stay."

Original title: Hua Xizi throws 10,000 copies of "Hua Xizi" to quell public anger. Are the old domestic products ready to "rely on themselves"?