China News Agency, Beijing, October 26th: Under the same starry sky, how can the East and the West carry out exchanges and dialogues?

　　- Interview with Li Liang, a researcher at the Institute of Natural Science History of the Chinese Academy of Sciences

　　Authors, Xu Jing, Du Yan

　　From ancient times to the present, the mysterious and magnificent vast starry sky has attracted the attention of different human civilizations on earth. "Chasing dreams and galaxies" is not only the romantic feelings of ordinary people, but also the pursuit of people’s careers for thousands of years. "The calendar is like the sun, moon and stars, and the time of the people is honored". People’s observation activities of the starry sky are closely related to production and life, resulting in a number of great inventions, which promote the development of science and technology.

　　Li Liang, a researcher at the Institute of Natural Science History of the Chinese Academy of Sciences, recently accepted an exclusive interview with China News Agency’s "East-West Question", tracing how human beings go from looking up at the starry sky to space step by step, telling how the East and the West communicate and dialogue around the same starry sky, explaining the role of "looking up at the starry sky" in promoting scientific progress and the development of civilization for thousands of years, and why human beings will continue their journey to the sea of stars to explore the boundless universe.

　　A summary of the interview is as follows:

　　China News Agency reporter: Why do humans observe the starry sky? When did astronomical records begin?

　　Li Liang:The history of humans looking up at the starry sky is very early, dating back thousands or even tens of thousands of years. Astronomical observations can be said to have originated from some of the most basic human questions, such as "who are we" and "where do we come from".

　　Archaeological evidence suggests that ancient Chinese astronomical observation activities date back at least to the Neolithic period. In the 1970s, a batch of Neolithic painted pottery with patterns of the sun, moon and stars was unearthed in Dahe Village, Zhengzhou, Henan Province, which was determined to be about 4,000 to 6,000 years ago. The discovery of the site of the Tao Temple Observatory in Shanxi Province confirms that there was an official observatory in China at least 4,000 years ago. It is currently one of the earliest observatories in the world discovered by archaeology.

　　From the existing archaeological and historical data, it can be seen that since about the 8th century BC, humans have had a relatively systematic celestial record.

　　The magnificent starry sky has always attracted the attention of different human civilizations on earth, but only ancient Babylon, ancient China, and European and Arab civilizations after the Middle Ages have left a rich legacy of astronomical records. Especially after the decline of ancient Babylon, between 50 BC and 800 AD, China became almost the only country that has been diligent in observing and recording celestial phenomena for a long time. Most of the surviving celestial records from this period also came from China.

　　Astronomy has many applications and is a very useful science. From a modern perspective, the accuracy and complexity achieved by ancient astronomy far exceeded that of other ancient natural sciences.

　　China News Agency reporter: Why does the same starry sky form different constellations in the east and the west? Why is the star map called "the epitome of the world at that time"?

　　Li Liang:For thousands of years, people in different regions have looked up at the same starry sky, but have their own understanding and interpretation of the starry sky.

　　Almost every ancient civilization had its own constellation system. The modern constellation system we still use today originated in Mesopotamia 5,000 years ago. At that time, the Sumerians had learned how to use stars to distinguish time and season. Gradually, in order to facilitate memory, they connected different stars and imagined familiar patterns. This is the origin of constellations. Later, constellation observations here were further developed, spreading to the surrounding areas such as ancient Greece and ancient Egypt, and influencing the surrounding civilizations. In the 2nd century AD, the ancient Greek astronomer Ptolemy summed up 48 constellations on the basis of his predecessors. This is the basic prototype of the modern constellation system. It can be said that Western traditional constellations were produced on the basis of long-term mutual exchanges and integration of multiple civilizations, and are the crystallization of the wisdom of early agricultural and animal husbandry civilizations and maritime civilizations.

　　Among the four ancient civilizations, only the Chinese civilization has continued to this day. Ancient China had its own theoretical system for dividing and naming the sky, and the constellations were usually called "star officials". The star official system took shape at the latest in the Warring States period, which was composed of the North Star and the Big Dipper, as well as the twenty-eight constellations in the Yellow Equatorial Belt. During the Three Kingdoms period, Chen Zhuo further determined the star official system of 283 star officials and 1,464 stars, which became the standard for the star official system in ancient China in the future. In the late Ming and early Qing Dynasties, people added some constellations translated from the West, and eventually formed about 300 star officials.

　　Unlike traditional Western constellations, which are mainly based on myths and legends, the ancient Chinese star official system can be said to be a reflection of society and culture in the sky, with unique cultural connotations. When Zhang Heng described ancient star officials in the Eastern Han Dynasty, he believed: "In the wild elephants, in the court elephants, in officials, in people and things, so it is ready." Therefore, most of China’s star names are named after artifacts, official names, and personnel, and the sky has become a microcosm of all aspects of the ancient world, social systems, and humanistic customs.

　　In order to use and spread constellations, the ancients drew them on different materials, gradually forming the later star map. Star maps are not only a way for people to understand and record the starry sky, but also an important tool for studying and learning astronomy. They contain the infinite wisdom and imagination of human beings and are a microcosm of human exploration of the universe.

　　Star maps were also known as astronomical maps in ancient China. There were many types of star maps in ancient China, which were exquisitely and meticulously drawn. They were an important achievement of scientific civilization and were rare in world history.

　　China News Agency: As an important part of science, has Chinese and foreign astronomy exchanged ideas and learned from each other in the process of development?

　　Li Liang:Astronomy has been a very important subject since ancient times. Among the four major sciences of heaven, arithmetic, agriculture and medicine in ancient China, astronomy was responsible for the important task of "chronicling the sun, moon and stars, and honoring the time of the people", which was closely related to production and life.

　　The astronomical calendar occupied a pivotal position in the political system of ancient China, and was even enshrined as an official "orthodox" school for a long time. Therefore, official institutions dedicated to observing celestial phenomena and compiling calendars emerged. This way of operation played a positive role in promoting the development of Chinese astronomy, making China a country where astronomical observation activities have never been interrupted among many ancient civilizations, thus leaving a rich astronomical heritage.

　　In his History of Science and Technology in China, Joseph Needham, a British historian of science, quoted Sutton and other historians of science: "From the Middle Ages until the end of the 14th century, there was no star map other than China."

　　The ancient Chinese star map spread to Japan and the Korean Peninsula, forming a unique astrological system shared by the entire East Asia region. It was also one of the important links for the dissemination of ancient science and culture. In addition, the Xuanming Calendar of the Tang Dynasty was used in Japan for 823 years, making it one of the longest-lived calendars in history. The official calendar of the Korean Sejong period (1418-1450), the "Seven Political Calculations", was compiled on the basis of the "Giving Time Calendar" of the Yuan Dynasty and the "Datong Calendar" of the Ming Dynasty.

　　It can be said that under the historical and social background of "books and texts", ancient China developed an "Eastern astronomy system" that was different from that of the West, and formed a strong cultural identity in East Asia and other regions. At the same time, the astronomical exchanges and exchanges among Eastern civilizations further promoted the formation and development of Eastern astronomy traditions.

　　Civilizations are colorful because of exchanges, and civilizations are enriched because of mutual learning. In the course of the development of astronomy, China has its own continuous export and special contribution, and has always been a broad-minded and inclusive of all kinds of excellent foreign science and culture. China has also introduced astronomy knowledge from outside the region many times in history, three of which are relatively large. Liang Qichao pointed out in "The Academic History of China in the Near Three Hundred Years": "Arithmetic is very developed in China in ancient times, but it has been improved every time under the influence of foreign countries. The first is the Brahman method in the Tang Dynasty, the second is the Huihui method in the Yuan Dynasty, and the third is the Western method passed down by the Jesuits in the Ming and Qing Dynasties."

　　China News Agency reporter: What role does ancient Chinese astronomical records play today? What impact does the development of astronomy have on the development of human society?

　　Li Liang:Ancient China had made brilliant achievements in astronomical observation and accumulated a large amount of astronomical data. Needham once commented: "The Chinese astronomical records show that the Chinese were the most persistent and accurate astronomical observers in the world before the Arabs." "Modern astronomers have turned to these Chinese astronomical records on many occasions to obtain valuable results."

　　Among the objects of modern astronomy research, many are about the evolution of celestial bodies and the universe, and the time range involved is extremely long. The precious historical materials we have accumulated are of great value. For example, there are thousands of records of solar and lunar eclipses in ancient China, which are very valuable for studying the changes in the speed of the earth’s rotation. For example, ancient Chinese records of comets, novae and supernovae, as well as sunspots, played an irreplaceable role. In the 1950s, Xi Zezong, one of the pioneers of the history of Chinese science, published the "New Table of Ancient Novae", which took full advantage of the great superiority of ancient China in complete, continuous and accurate astronomical observation data, and recorded the record of nova and supernova explosions in Chinese history, which won a reputation for the history of Chinese astronomy, the history of science and even the Chinese people.

　　No matter in ancient times or modern times, astronomy is the "vanguard" of scientific development. The countless questions that humans look up at the starry sky have not only promoted the development of astronomy, but also promoted the development of science and technology and civilization.

　　In recent years, a number of new achievements have emerged in Chinese astronomy: the "Guo Shoujing Telescope" has helped reveal more mysteries about the Milky Way, and the "China Sky Eye" has played an important role in neutral hydrogen universe research, pulsar search and physics research. Currently, the China Sky Survey Space Telescope, the "Taiji Project", and the Square Kilometer Array Radio Telescope are advancing.

　　Once upon a time, "Yi invited the medicine of immortality to the Queen Mother of the West, and Huo’e stole it to fly to the moon." Today, the moon has become an important exploration target in China’s aerospace field, with a very romantic name – "Chang’e Project"; once, Qu Yuan used a series of questions in "Tianwen" to ask and think about the origin of the entire universe. Now, the "Tianwen 1" probe and the "Zhurong" rover are providing important scientific basis for in-depth understanding of Mars; once, "Kuafu exceeded his strength and wanted to chase the sun." Now, China’s comprehensive solar exploration satellite "Kuafu 1" has been launched into space, starting a journey to explore the sun.

　　The above results demonstrate that some of the major developments China has made in the fields of astronomy and aerospace have reached the international advanced or leading level.

　　There are still many unsolved mysteries in the universe waiting to be explored. In distant places, there are pioneers of human civilization who represent the curiosity of human civilization and move forward all the way. In the future, China and other countries in the world will face the same sea of stars and trace the origin of mankind and the universe through the joint efforts of generations. (End)

　　Interviewee profile:

　　Li Liang is a researcher at the Institute of Natural Science History of the Chinese Academy of Sciences, and deputy director of the Research Office of Ancient Science and Technology History. Editorial board member of the English journal Journal for the History of Astronomy and the Chinese journal Journal of Chinese Science and Technology History, and a member of the "Youth Innovation Promotion Association" of the Chinese Academy of Sciences. He is the author of "Research on the Unified Calendar", "Splendid Galaxy: Ancient Chinese Star Map", "Rise and Fall of the Ancient Calendar – Calendar and the Unified Calendar", and translations of "4000 Years of Chinese Astronomical History". He has published more than 40 academic papers in Chinese and English, and has presided over projects such as the National Natural Science Foundation of China and the National Social Science Foundation. He has won awards such as the Dean’s Award of the Chinese Academy of Sciences and the "Doctoral Academic Newcomer Award" of the Ministry of Education. He has also published popular science works such as "Theory of Celestial Movement (Children’s Painted Edition) " "Astronomical Observation, Sun, Moon and Stars" "Sky Territory: Stories in the Star Map" and "A Brief History of Ancient Chinese Science and Technology for Children (Astronomical Volume) ".

　　Recently, Krypton announced a set of its luxury hunting coupe — — Extreme krypton 001 is a high-burning blockbuster that goes through the forest and enters the wild. Relying on the intelligent electric four-wheel drive and the excellent light off-road performance brought by the high-performance chassis suspension system, unlocking the brand-new skills of Extreme Krypton 001 will give users more possibilities to travel and live.

　　At the same time, Extreme Krypton 001 is also a model that rarely develops and sets up "off-road mode" according to the needs of users in the pure electric market. Thanks to the special calibration of PedalMap and TCS traction control system in this mode, Kykrypton 001 not only has strong climbing ability, but also greatly reduces the difficulty for users to operate vehicles in off-road conditions.

　　The era of light off-road is coming, and krypton 001 is favored by the market.

　　Facing the long-term high-pressure work, modern urbanites are gradually becoming the mainstream in order to relieve their inner pressure and let their families enjoy more leisure fun.

　　Thanks to the laying of the road network between urban and rural areas, people’s demand for hard-core off-road vehicles with extreme road capacity has decreased. On the contrary, models with multi-function and practicality are becoming more and more popular. As a luxury hunting coupe, Krypton 001 combines the advantages of SUV passability, large space and car handling and comfort. It can pull the off-road ability of carrying and not losing SUV, and it is also the best choice for users to realize the life of "five days in the city and two days in the countryside".

　　In fact, Z-tourists who are fond of wild interests are not only keen to camp in the suburbs of Shan Ye, such as Wangzi Mountain, Siming Mountain and Wumeng Prairie, but also have fun challenging online celebrity’s cross-country punching place to become a Buddha slope.

　　In addition, some car owners drove 10,000 kilometers across Tibet and reached the Everest Base Camp at an altitude of 5,200 meters. Even 12,000 kilometers westward through the Gobi desert in the northwest, and enjoying the magnificent mountains and rivers in Altay region and Jiangbulake, Xinjiang, constantly confirmed the solid reliability of Krypton 001.

　　High-performance and efficient power control and intelligent electric four-wheel drive can easily cope with rough road conditions.

　　The 400kW permanent magnet Gemini electric drive system carried by Krypton 001 has a peak torque of 768 N m.. The advantages of quick response and abundant performance can ensure that Krypton 001 has more sufficient power to drive in light off-road conditions such as potholes and mud. Help drivers and drivers to explore Shan Ye with their families and find out more about life.

　　At the same time, Krypton 001 intelligent electric four-wheel drive system can optimize driving performance in real time in rough road conditions and accurately distribute power in milliseconds. Electric four-wheel drive intelligent driving torque distribution system and torque vector distribution braking system (DWTB) can instantly provide stronger driving force for the wheel end with higher friction coefficient according to the different friction coefficients of the front and rear wheels. When the dTCS intelligent acceleration slip regulation detects the wheel-end slip, it can also distribute the wheel-end torque instantly to increase the grip of the driving wheel at a processing speed 10 times faster than that of the mainstream TCS traction control system, thus helping the vehicle to pass efficiently.

　　In case of steep gravel slope, the special calibration of Krypton 001 cross-country mode for PedalMap and TCS traction control system will effectively curb the risk of slipping, and pulley can also reduce the tire slip rate and improve the climbing ability of the vehicle.

　　In the driver’s seat, the off-road mode interface dedicated to the instrument panel will display data such as body pitch angle and roll angle. Combined with the chassis "perspective" technology, the surrounding environment and car bottom picture of Krypton 001 can be presented in a 15.4-inch central control suspension screen from a 3D overlooking perspective. A more detailed and clear road picture can reduce the risk of rubbing the chassis and let the driver intuitively grasp the current wheel position and road conditions. With the help of the minimum turning radius of 5.9m, the best travel path can be easily selected.

　　The high-performance chassis suspension system has the high passability of SUV models.

　　In order to let users fully enjoy the fun of Shan Ye, the fully automatic air suspension system adopted by Krypton 001 can make the chassis ground clearance reach 200mm, making it have the high passability of SUV models, and the wading depth far exceeds the national standard requirement of 450 mm. Combined with approach angle 15.7 and departure angle 21.5, and the blessing of surging power, Extreme Krypton 001 can easily conquer 70% of the extreme slope ramp, showing the driving strength in all road conditions without losing SUV.

　　With the "best partner" CCD electromagnetic vibration reduction system, the suspension damping can be adjusted intelligently, and the high-performance air suspension system of Krypton 001 is also rigid and flexible, allowing drivers to perfectly control the body movement while maintaining high comfort.

　　In addition, the tough body brought by the torsional stiffness of 40,000 N m/deg improves the anti-deformation ability of the Krypton 001 when it passes through rough road conditions, which provides a solid guarantee for the reliability and safety of the vehicle. The suspension made of all-aluminum alloy and the axle load ratio of 50:50, which makes the weight of the front and rear car bodies balanced, provide a stronger grip for the extreme krypton 001 four-wheel, so that driving stability and comfort can be taken into account.

　　In terms of the safety that users attach the most importance to, the collision protection design of Krypton 001 follows the global five-star safety standards, regardless of the cockpit or battery compartment, and focuses on the protection of the weak areas at the bottom and side of the battery pack.

　　In view of the possible collision risk between the chassis and the sudden obstacles, Krypton pioneered the safety protection technology of high-voltage battery pack bottom collision. Extreme krypton 001 can make the bottom of the battery pack achieve better safety protection than the industry standard in two States: 24km/h inclined by 10% impact and 50km/h overlapped with the bottom of the battery pack by 30mm high-speed impact.

　　Extreme Krypton has been committed to breaking through the border and creating the ultimate travel experience that exceeds users’ expectations. Extreme Krypton 001, which has continuously evolved with systematic thinking, has continuously refreshed the fastest lap times on the track, and at the same time, more hidden skills have been continuously excavated. Its ability to control the light off-road environment can fully release the travel radius of users, and both cities and Yuan Ye can have more fun. (Photo courtesy of Krypton car)

Sailisi Super Factory, located in Liangjiang New District, Chongqing, is very busy at the moment.

This new energy automobile factory, which started construction last year and took one year to complete and put into use, is also the latest, largest and most intelligent of the three existing factories of Celestial. Its primary task is to undertake the manufacturing of the M9, which was listed in December last year.

As a flagship SUV with a price of more than 500,000 yuan, the M9 in the world has been on the market for three months, and it has snapped up 70,000 vehicles. This has also brought a great test to its delivery. On social media, there was once the anxiety of users "waiting for the car with money".

However, on February 5th this year, the problem was quickly solved with the simultaneous commissioning and delivery of the super factory and the customer M9. On April 11th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, said that the monthly delivery capacity of M9 has exceeded 25,000 vehicles. In other words, the Sailis Super Factory has been able to achieve "one car off the assembly line in more than one minute".

In just two months, this super-smart factory for new energy vehicles, with an investment of 10 billion yuan, covering an area of 2,700 mu and an annual production capacity of 700,000 vehicles, integrates leading technologies such as automation, high-end, intelligence and greening, and has achieved a leap-forward improvement in delivery capacity.

Delivery, as an important part of vehicle life cycle, reflects the manufacturing strength of brands and enterprises. The efficiency of delivery and the quality of products delivered are closely related to it. It can be said that the products are in the front and the delivery is guaranteed in the rear.

If the delivery ability can’t keep up, or the quality of the delivered products is problematic, it will definitely lead to a decline in brand sales and word of mouth and loss of competitiveness. This is also the reason why major brands are competing for delivery ability.

With the continuous improvement of the delivery efficiency of Sailis Super Factory, it is reported that "it takes only 30 seconds to get off the production line at the earliest" after full production. With its excellent product strength, the M9 will bring greater improvement in sales volume. After all, many consumers who hold money are very concerned about the delivery cycle.

What is the manufacturing strength of Celestial Super Factory, which can provide strong delivery guarantee for the intelligent car that sells for more than 500,000 yuan and is positioned as the flagship of luxury technology?

On April 16th-17th, Celestial Automobile held a super factory media open day, and Grand View of Automobile was invited to enter this brand-new factory, witnessing the whole process of its "intellectual creation" level and the birth of M9.

A Lighthouse Factory Made by Automobile Intelligence

In the major workshops of Sailis Super Factory, mechanical arms can be seen everywhere waving and AGV automatic guided vehicles can shuttle flexibly, showing a busy scene.

However, in these huge workshops, workers are rarely seen most of the time, and all production links are completed in a highly automated and intelligent system.

Sailis staff introduced that the unmanned production line of Sailis Super Factory is leading the world. Only smart terminals, there are currently more than 1,600 in cooperative operation. As the subsequent production capacity continues to climb, the application in this area will continue to increase.

At present, the automation rate of the final assembly workshop of Sailisi Super Factory is also the highest in the industry. The automation rate of welding and spraying has reached 100%.

Its fully automatic intelligent servo press line cooperates with a single-arm manipulator to realize 100% automatic production, and can press up to 16 sheet metal parts in one minute. Then it is automatically transported into the warehouse by AGV, and efficient transportation ensures production efficiency.

Self-piercing riveting, hot melt flow drilling, laser flying welding and quality automatic visual inspection system, the application of these top technologies in the industry, also ensures the high strength and reliability of the welded body.

The application of the world-class automatic inspection system for painting quality of spraying process can realize 100% automatic inspection, interception and traceability of process quality, and ensure zero-defect body. Chassis, front and rear suspensions, battery packs and other automatic assembly have also achieved the highest automation rate in the industry.

All of the above are the important support for the future realization of "one car off the assembly line in 30 seconds" by Sailis Super Factory.

In addition, the integrated die-casting technology that everyone is competing for now is also quite advantageous in Sailis Automobile. Sailis is the first new energy vehicle enterprise in China to use 9000T integrated die-casting technology, from which the "Xuanwu Body" of the M9 comes.

In addition to the leading strength in intelligent manufacturing, Celes Super Factory has also built an "IOT Internet of Things Platform" on the basis of innovative technology, and carried out strict quality control management on the whole process of vehicle production.

The platform applies emerging technologies such as cloud computing, big data, Internet of Things, 5G, etc., intelligently monitors each vehicle, forms "one vehicle, one file" refined management, and interconnects the data of the whole value chain of vehicles.

For example, the platform can realize 100% automatic collection and analysis of quality data, automatically extract abnormal features, judge and control the line, intercept in real time and automatically locate abnormal equipment once there is a quality problem.

Of course, it is not only the intellectual strength of the factory that ensures efficient delivery and product quality. The integration of industrial chain and the construction of ecological circle are also important factors.

Since its birth, the brand fans and sales have been rising, especially the new M7 and M9, one of which set a record of "174,000 vehicles in seven months" and the other set a record of "70,000 vehicles in three months".

Automobile is a product consisting of more than 10,000 to 20,000 parts. The lead time involved in the surge in sales not only requires the manufacturing level of the factory, but also tests the industrial chain resources of the enterprise.

Whether it is Celestial Super Factory, Liangjiang Smart Factory or Shapingba Phoenix Factory, it can guarantee the production and delivery of vehicles with very high sales volume and quality, which shows that since we jointly built the brand of Wenjie with Huawei, the evolution of Celestial Automobile has been all-round, including the efficient integration of the automobile industry ecosystem, the centralized production of key components and the communication of zero distance, so as to achieve the high-quality and efficient delivery of high-end smart electric vehicles such as Wenjie M7 and M9.

From "being questioned" to "being imitated"

Since Cyrus took the lead in joining Huawei’s "Smart Choice Model", the market has been full of doubts about the feasibility of this business model and Cyrus cars for a long time. To tell the truth, the author was not optimistic about Seles’ initiative to hand over the "soul" to Huawei.

However, the tenacious growth of the brand in the world over the past two years has made people see the extremely tacit cooperation between Cyrus and Huawei, which has produced very excellent chemical reactions. What Jia Yueting didn’t realize was the "ecological reaction", but Cyrus and Huawei realized it.

Before cooperating with Huawei, Cyrus was just an unknown "ugly duckling". After cooperating with Huawei, Cyrus is equivalent to starting a new business, not only learning from Huawei’s excellent management experience in all aspects, but also improving its technical level in the manufacturing process and quickly entering the international leading echelon of intelligent new energy vehicle manufacturing.

The powerful empowerment of Huawei, the excellent intellectual creation and advanced supply chain management ability of Cyrus Auto, and the tacit and in-depth cooperation between the two parties have jointly achieved the success of the brand.

With the continuous hot sales of the products in the world, the share of Celestial Automobile in the intelligent new energy market is increasing, the revenue performance is getting better and better, and the stock market value is getting higher and higher. In the past six months, the share price of Cyrus has soared, and it has nearly doubled since the end of the third quarter of last year.

Just this week, the popularity of Sailis in the stock market can be described as staggering. On April 19th, Cyrus’ share price jumped to the peak again, closing at 95.48 yuan per share in the afternoon, with a total market value of 144.2 billion yuan. The market continues to be optimistic and the sales volume continues to grow. When the sales volume in the world reaches a certain scale, the profit of Cyrus will also follow.

In fact, the cooperation between Cyrus and Huawei is continuous and in-depth. For the boundary created jointly by the two parties, we can see that Huawei continues to give full play to its advantages in intelligent cabin, intelligent driving, user insight and product definition, while Cyrus is deeply cooperating with industrial resources to promote the application of new technologies, materials and processes, and create a model for cross-border integration of ICT enterprises and vehicle enterprises.

The sales targets of the two sides have long been clear. In the joint business deepening cooperation agreement signed by Cyrus and Huawei in February last year, the two sides set the goal of realizing the production and sales of 1 million new energy vehicles in 2026.

Nowadays, the number of customers M7 and M9 is constantly increasing, and the customer M5 has started the pre-sale and will be listed soon, and the customer M7 will also launch a new version … It seems that the annual production capacity of the three factories in Celestial has already been prepared for achieving the sales target in 2026.

The success of the cross-border cooperation between Cyrus and Huawei proves the innovation and leadership. In this cooperation, Cyrus dared to be the first to "eat crabs", which not only showed outstanding open courage and courage, but also successfully formed a unique "Cyrus model" in the process of in-depth practice of cross-border cooperation.

As the effect of this model continues to be highlighted, Celis has also changed from being questioned to being imitated. Nowadays, there are more people joining Huawei’s intelligent car selection project, namely Zhijie (Huawei+Chery), Xiangjie (Huawei+BAIC) and the fourth "Jie" (Huawei+Jianghuai) that has not been officially announced.

Although the "world" is increasing, as the first brand launched by Cyrus and Huawei, the first-Mover advantage is very obvious.

The impact of the unprecedented changes in a hundred years on the automobile industry is accelerating fission. In a bloody sea of competition for new energy vehicles, more and more people see the possibility and importance of taking the initiative to change and taking the initiative in the market to lead the way to phoenix nirvana. Sailis, who is at the forefront, has become a lighthouse.

　　[car home Information] The five-day losing streak ended, and the domestic auto market ended successfully in 2021. As an annual review and summary, car home continued to launch the "Inventory 2021" series, deeply disassembling the annual answers of major brands. The first issue of "Inventory 2021" focuses on China brand, and reviews with you the high-quality report card of China brand, whose market share reached 40% for the first time in 2021.

　　Note: The analysis of "Inventory 2021" series is all based on the insurance sales data of new cars of China Insurance Regulatory Commission.

　　Sales rose by 26.5%, with a market share of nearly 40%.

　　In 2021, the domestic sales of new cars reached 21.3436 million, ending the five-day losing streak and increasing by 6.33% year-on-year. Among them, the sales volume of China brand new cars reached 8,464,400. After four consecutive years of decline, the headwind turnover rose by 26.5% year-on-year, and the market share reached 39.66%, which was the best achievement in history. Previously, the market share of China brand cars exceeded 30% for the first time in 2016, and has been hovering around 33% ever since.

　　New energy to help overtake 40% is not a dream.

　　SUV is still the dominant category of China brand cars, with annual sales of 4,596,800 vehicles, accounting for 54.3% of China brand new cars, and accounting for 46.8% of the entire SUV market, more than twice that of Japanese SUVs and German SUVs; The annual sales volume of cars is 2,924,700, accounting for 29.1% of the whole car market, slightly lower than that of German cars and higher than that of Japanese cars.

　　Why did China brand cars turn over against the wind? The answer is the continuous expansion of new energy vehicle consumption.

　　In 2021, the monthly sales volume of China brand fuel vehicles has been below 500,000, but new energy vehicles have continued to grow, especially pure electric vehicles. In 2021, China brand pure electric passenger cars sold 1.92 million vehicles, accounting for 80.3% of the total domestic pure electric vehicles; Plug-in hybrid vehicles sold 389,000 vehicles throughout the year, accounting for 71.1% of the corresponding market. China brand has been firmly established as the "home position" of domestic new energy vehicles.

　　The continuous growth of new energy vehicle sales has changed the product pattern of China brand cars. In 2021, the sales of pure electric vehicles accounted for 22.7%, which broke through 20% in June, and then increased all the way, reaching more than 30% by the end of the year. In the whole year, the new energy utilization rate of China brand passenger cars reached 27.3%, which is a very high proportion. The activity of the market has inspired the optimism of forecasting institutions. The Association has set the sales volume of new energy passenger cars at 5.5 million in 2022, and doubled it on the basis of 2021.

　　Brand Top 20: two new forces enter the list WEY/ Pentium/BAIC exits.

　　Let’s look at the most watched brand rankings. We have listed the annual Top 20 list of China brands (Friendly reminder: The following list is worth your more attention.), the annual sales of these brands are basically above 100,000 vehicles.

　　According to the market scale, it is roughly divided into three echelons: the first echelon is five head brands with annual sales of more than 700,000 vehicles, followed by Geely Automobile, Changan, Wuling Automobile, Haval and BYD; The annual sales volume of the second echelon is more than 200,000 vehicles, and there are seven brands including Chery, Roewe, Guangzhou Automobile Chuanqi and Hongqi. The sales volume of the third echelon is 90,000-200,000 vehicles, including 8 brands such as Euler, Jetway, dongfeng fengshen and Guangzhou Automobile Ai ‘an.

　　Judging from the rising trend of various brands, BYD, Euler, Tucki, LI and Weilai all increased by more than 100% annually, among which Tucki increased by more than three times and LI nearly doubled. Regrettably, among the three new head forces, Weilai, who made the earliest effort and delivered the earliest mass production, did not make the list, ranking only one place in the 21st.

　　As a result of the annual brand qualifying competition, the three leading new car-making forces made great strides forward-Tucki ranked 18 th and advanced 123 places; LI ranked 19 th and advanced 10 places; Wei Lai ranked 21st, advanced 3 places, and Euler also advanced 10 places. If there is progress, there will be progress. In 2020, Qichen, Pentium, Jianghuai, WEY and BAIC, which ranked in the last five on the Top 20 list, fell out of the list in 2021, which is exactly what the waves behind the Yangtze River pushed forward.

　　Let’s open the transcripts of the top students below.

　　　5 major head brands are detailed.

　　　Geely Automobile: the only China brand with over one million yuan.

　　The annual sales volume of Geely Automobile is 1,052,600 vehicles, which is 4.55% higher than that of 2020. It still maintains the position of the first brand in China, and it is also the only China brand with annual sales volume exceeding one million, ranking fourth in the annual brand list. Although it is still far from Volkswagen and Liangtian, it has surpassed Nissan.

　　The best three cars sold by Geely are (|), Bo Yue and Xingrui, with annual sales of 167,000, 162,000 and 114,000 respectively, of which Emgrand’s annual growth rate reached 24.2%, Bo Yue decreased by 8.4%, and the monthly sales of Xingrui listed in October 2020 has exceeded 10,000.

　　Emgrand has been listed for many years, and derived Emgrand L, Emgrand S, Emgrand GL (discontinued) and corresponding new energy vehicles. The sales volume of Emgrand in 2021 reached 278,500, and the monthly sales volume basically remained at 20,000+.

　　In terms of power type, Geely brand is still dominated by fuel vehicles, with annual sales of 1,016,200 vehicles, while the sales of pure electric vehicles are only 26,500 vehicles, with less than 10,000 vehicles mixed, and 838 methanol vehicles.

　　If we look at the whole Geely Group, the strategies of its brands are different. For example, Lectra focuses on the young market, and the main models are basically "fuel vehicles+plug-in models" partners. Extreme Krypton focuses on the electric market. As of December, the cumulative sales volume of ZEEKR 001, the first medium and large pure electric car of Extreme Krypton, was 5,737. Whether Krypton can make Geely Group open a new world in the electric market and help Geely continue to attack Honda remains to be tested.

　　Chang ‘an: Is New Energy Left Behind?

　　Changan’s annual sales volume was 932,800 vehicles, up 14.19% year-on-year. China brand echelon ranked second, ranking sixth in the overall list, with a gap of less than 110,000 vehicles compared with Nissan.

　　Changan’s Hua Dan is Changan CS75 PLUS, with annual sales of 275,000 vehicles, which is basically the same as that of the previous year. It is the runner-up in compact SUV sales and the most taboo product of Haval H6, with the current monthly sales of 23,000+.

　　Yidong, the China brand compact car with the highest sales volume, sold more than 170,000 cars in the whole year, slightly more than Emgrand; Another compact SUV, Changan CS55PLUS, is its third-selling model, with annual sales of 141,000 vehicles.

　　UNI series sold a total of 117,000 vehicles in 2021, including 84,000 vehicles sold by UNI-T and 33,000 vehicles sold by Uni-K.. Changan UNI-V has started pre-sale and will be listed in the first quarter of this year.

　　In terms of product power types, Changan’s fuel vehicles sold 837,100 vehicles and pure electric vehicles sold 95,500 vehicles throughout the year, basically supported by a mini-car of Benben -E-Star. At present, Changan has not launched an independent new energy source, but at the end of 2021, it joined hands with Huawei, Contemporary Amperex Technology Co., Limited and Weilai to launch Aouita, a brand of "high-end intelligent electric vehicle".

　　Wuling: the low-priced car king refuses to accept it.

　　Wuling Automobile sold 930,400 vehicles annually, with a strong increase of 58.6%, ranking third in the brand list of China and seventh in the overall list. Hongguang MINI()EV, like howard the duck, is not only the "hero" of Wuling, but also the annual sales king of China brand new cars, and evokes the "second spring" of the domestic mini-car market.

　　Wuling is definitely a brand that honestly carries out the low-price strategy. The annual sales of 930,400 vehicles are mainly supported by these cars. You can see it at a glance-

　　Hongguang MINIEV, with an annual sales volume of over 390,000 vehicles, surged to 46,000 vehicles in December, which is definitely half of Wuling brand; The second largest is Wuling Hongguang, with an annual sales of 194,000 vehicles; The third is Wuling Hongguang V, with an annual sales of more than 90,000 vehicles, and the compact MPV Wuling Capgemini has an annual sales of 62,200 vehicles. Three cars below 50,000 yuan account for 3/4 of its annual sales.

　　Attracted by the explosion of Hongguang MINIEV, the domestic mini pure electric market also broke out again in 2021, with more than 40 models on sale, but there is no difference between products and there is obvious convergence. Judging from the market performance, Hongguang MINIEV "has been imitated, but has not been surpassed yet", and half of the mini-car market has been eaten by Hongguang MINIEV. Except Hongguang MINIEV, no China brand car has a monthly sales volume of more than 40,000.

　　 Haval: Really don’t consider the new energy SUV?

　　In 2021, Haval achieved a sales volume of 738,000 vehicles, a slight increase of 2.34% over the previous year, lagging behind the overall automobile market, and dropped one place on the list, from the third place in the previous year to the fourth place. Haval is also the lowest annual growth rate among China brands. Considering that Harvard introduced a series of new cars named after animals in 2021, this growth rate is even more "gold content" insufficient.

　　Haval H6 is still the main force, with annual sales of 356,000 vehicles, an increase of 3.4%, accounting for almost half of the brand’s annual sales; Haval M6 sold 144,000 vehicles, down 6.4%. The annual sales volume of Haval Big Dog also exceeded 100,000 vehicles, making it one of the "three-legged" brands supporting Haval, and its monthly sales volume has exceeded 10,000, which is the earliest debut in Haval’s "Zoo Series" and the best one currently sold.

　　Haval Beast, which shoulders the heavy responsibility of brand promotion, quality promotion and tide wisdom promotion, and tries to break the existing cognition of H6, is the least H6-like model of Haval. It sold 5,662 vehicles in December shortly after its launch.

　　In fact, Haval’s main models can basically be regarded as all kinds of changes or derivatives of the new and old H6, which makes its products have various changes in appearance, and the interior/entertainment/intelligence is also extremely differentiated, but in the end, the feedback to the consumer cognition level has little differentiation. After desperately "having children", the Great Wall needs to think about how to "raise children".

　　As the main brand of Great Wall Motor, Haval has not taken any action in the field of new energy. Great Wall has also laid out pure electric vehicles in Euler and Mechanon, and laid out hybrid vehicles in WEY. Euler’s annual performance has also submitted an excellent report card to Great Wall. In the face of the lack of growth of the Harvard brand, does the Great Wall really not consider letting new energy sources "save"?　　　

　　BYD: DM-i was a hit.

　　Finally came to BYD. BYD recorded a sales volume of 720,300 vehicles in 2021, with 17,000 vehicles just behind Haval, ranking fifth in the China brand list.

　　From the perspective of monthly sales, BYD is the only brand that continues to climb. There is no trough in a year, that is, it attacks all the way. BYD is also a brand of plug-in hybrid and pure electric. In the whole year, pure electric vehicles sold 297,000 vehicles, plug-in hybrid vehicles sold 229,000 vehicles, and fuel vehicles were a minority, with only 194,000 vehicles.

　　BYD achieved a record in 2021 with the assistance of blade batteries and DM-i models. The highest sales volume of bicycles is Han, with the annual sales volume of 109,000 vehicles, ranking fourth in the annual list of medium and large cars, which is the first time that China brand cars have achieved the best results in this market segment. The annual sales gap between Han and Mercedes-Benz E-Class is 44,000 vehicles. Do you think this gap will narrow in 2022? Expand? Or fill it in?

　　Let’s set a straight face here.At present, many articles say that the annual sales volume of Qin PLUS DM-i exceeds 190,000 vehicles. In fact, this figure is the annual wholesale sales volume of the entire Qin family, including oil trucks. It is not the achievement of Qin PLUS DM-i, after all, it has only been on the market for 10 months. According to the traffic insurance data, in 2021, the sales volume of the entire Qin family was 171,331.

　　Unfortunately, as of press time, we have not been able to separate the specific sales volume of Qin PLUS DM-i, but based on the monthly sales volume, the annual sales volume should be above 80,000, and the highest monthly sales volume is close to 15,000. Therefore, the new energy sources of Han, Qin PLUS DM-i and Song PLUS should be the top three cars of BYD.

　　Although BYD ranked 5th in the whole year, its insurance sales in November ranked first in China brand, and ranked second in December. With the heavy volume of a number of new cars, especially DM-i series models, BYD’s ranking will definitely go up again next year. Anyway, Harvard is afraid it can’t stand it.

　　Pursuing victory and inciting the new market of high-end intelligent electric vehicles

　　The record of China brand in 2021, especially the rapid development of new energy vehicles, has once again sounded the drum of brand promotion. This year, China car companies seem to have found the same way: to launch a new brand with a golden spoon, which is independent from the mother’s fetus, so as to reinvent itself and create a brand-new high-end image.

　　Geely introduced Krypton, Dongfeng introduced Lantu, and Zhiji of SAIC, Salon of Great Wall and Aouita of Chang ‘an all came out in 2021, and set up a new brand, reinventing themselves and rushing to the high end-this is a highly consistent tactic of many car companies at present.

　　Most of the technical routes of these high-end new brands focus on the electric and intelligent next-generation cars, and in product strategy, they focus on high-end cars with a price of 300 thousand to 400 thousand. However, the high-end password in the electrification era and the fuel era are no longer in a thinking paradigm. So what’s the secret of winning at this new track? This is the next major proposition of China brand.

　　Editor’s comment:

　　China brands have always hated low-grade products with a market share of less than 30% and the occupation of fourth-and fifth-tier cities. However, the situation changed in 2021. Although the term "overtaking in corners" is no longer in the mainstream discourse system, the performance of China brand in 2021 seems to verify this former vision. This year, China brand made collective efforts on the new energy track, and began to seek high-end and advanced again. After the headwind, how can it continue to be born in the sun? In 2022, the answer will be given.

　　Then, we might as well make two guesses here: First, will BYD surpass Haval? Second, it has surpassed Han in lexus ES. Will it surpass Mercedes-Benz E-Class in the future? (Text/car home Wang Jingbo)

　　Reference News Network reported on March 1,According to foreign media, Volvo Cars, a luxury car manufacturer acquired by China auto giants in 2010, has been reborn. From January to December 2015, the global sales volume exceeded 500,000 units for the first time, and the operating profit more than tripled over the previous year. Volvo also plans to upgrade all its models by 2018, and China’s funds seem to have brought it a virtuous circle. On the other hand, the goal of "achieving sales of 800,000 units by 2020" has also surfaced.

　　According to "Nihon Keizai Shimbun" reported on February 29th, "The station wagon is Volvo’s most competitive model." Hanken samuelson, President and CEO of Volvo Cars, said at the Volvo showroom in Stockholm on the 18th.The press conference on the annual final accounts and the launch conference of the V90 station wagon will be held here. After the best-selling SUV)XC90 and the flagship model S90 last year, the V90 will be the finale.

　　According to the report, samuelson looks very satisfied. Last year, not only the European market recovered, but also the depressed American market improved. Volvo ranks fifth in the world in the field of advanced automobiles, ranking behind the three major German manufacturers such as BMW and Toyota.

　　Volvo decided to produce locally in the United States last year, and added 2,000 R&D and design teams in Sweden. Samuelson has always advocated that Sweden should take the lead in R&D and design. It was once rumored that its parent company — — Zhejiang Geely Holding Group was dissatisfied with Volvo’s design, but in the end Geely did not intervene excessively. As an independent car department from Volvo Group, Volvo Cars will change owners almost every 10 years. In 1999, it was owned by Ford Motor Company of the United States, and in 2010, it was acquired by Geely. Some employees said that the degree of freedom under Geely is greater than that under Ford. "With Volvo’s rebirth, the city is thriving," said a senior executive of SKF, a bearing giant also headquartered in Gothenburg, Sweden.

　　According to the report, in 2016, Volvo’s flagship models at all levels will all debut. The profit margin is already high, and the unified standard of parts and components will also bring results. It is expected that the income will continue to increase in 2016, setting a new record. Samuelson said ambitiously that all models will be upgraded before 2018.

　　The production platform will also be unified. Starting from 2017, the second small and medium-sized car production platform will be put into production, which will unify the standards with Geely’s models, aiming at laying the foundation for the "800,000-unit era".

　　The uniqueness of Volvo cars is that they have never taken the usual road. In addition to joining online shopping, the auto show has been concentrated in Geneva, Detroit and China (Beijing and Shanghai) since last year. The company’s management said, "At the auto show, reporters ran between booths, and they couldn’t compete with the three local manufacturers in Frankfurt. It is better to choose an occasion where they can introduce new cars and technologies carefully." At the press conference on the 18th, the management also arranged one-on-one interview time for the media applying for interviews.

　　According to the report, Volvo is also facing some problems. Its profit margin last year was 4%, which is still far from the 10% of the Big Three in Germany. Due to the introduction of new production platforms, it is expected to reduce development costs and increase profits in the future, but the investment in electrification such as electric vehicles has just started. In 2015, the R&D investment was SEK 8.8 billion, an increase of more than 20%. At the same time, we are still exploring cooperation with other companies.

　　An increase of 300,000 units in five years is a considerable step. Samuelson said that he would increase all kinds of software and talents in the future, but I’m afraid the front line is too long and there may be logistics problems. It is also very important to keep Volvo unique.

　　The company also aims at "no one will be killed or injured by driving or riding Volvo cars by 2020", not only pursuing expansion. From 2017, Volvo will carry out autonomous driving experiments around the head office, also to achieve the goal of "zero casualties".

　　According to the report, "safety brand" is one of Volvo’s selling points. Whether Volvo can keep this concept and make it the core of cohesion will be tested. (Compile/Yang Ting)

　　[Further reading] Foreign media: Volvo Cars, a subsidiary of Geely, expects a record revenue in 2016.

　　Reference News Network reported on February 18,According to foreign media, Volvo Cars predicts that its revenue will reach a record this year and its profit will also increase. The company has achieved strong growth in the European and American markets before, and its operating profit tripled in 2015.

　　According to Reuters’s report on February 18th, the company announced that its operating profit for the whole year of 2015 increased from 2.13 billion Swedish kronor (about 1.63 billion RMB) in the previous year to 6.62 billion kronor (5.08 billion RMB). Zhejiang Geely Holding Group acquired Volvo from Ford Motor Company in 2010.

　　Volvo is carrying out an investment project of 75 billion kronor (about 57.5 billion RMB), and plans to launch a series of new models and establish a number of factories, so as to gain a foothold in the high-end market. At present, this market is dominated by German heavyweights such as Daimler’s Mercedes-Benz and BMW.

　　Due to the brisk sales of the new XC90 SUV, the revenue increased in 2015, and the impact of the slowdown in China market was overshadowed by the growth of other markets.

　　In a statement, Volvo said that all major markets, including China, Europe and the United States, are expected to grow, supporting the company to record record revenue for the third consecutive year in 2016. In terms of revenue and number of employees, the company is one of the largest enterprises in Sweden.

　　（2016-02-18 16:45:30）

　　The reference news network reported on January 15.According to foreign media, the American auto industry has set a sales record, which has brought a lot of income to the largest auto manufacturers. They put money into research and development of new models, which will be displayed at the annual North American International Auto Show.

　　According to the The New York Times website reported on January 14th, however, even the smallest car companies are booming in the prosperous American market, especially Volvo, a niche luxury brand owned by China and operated by Sweden.

　　General Motors, Ford Motor Company and other brands held luxurious press conferences, while Volvo displayed the new car S90, and its flagship sport utility vehicle XC90 also won the Best New Truck Award in 2015.

　　According to the report, this shows that even the smallest car companies can succeed when demand soars. Volvo has only a 0.3% share in the US market.

　　During the financial crisis in 2010, Ford sold Volvo to China Geely Automobile Group as part of spending cuts. With a new owner, Volvo continues to expand. Geely’s goals include building Volvo’s first factory in North America.

　　According to the report of research company Autodata, the total sales volume of the US auto market increased by 6% year-on-year, while the sales volume of Volvo soared by 24% to 70,000 vehicles.

　　"We have always attached great importance to the development in the American market," said HakanSamuelsson, CEO and president of Volvo. "So we decided to show S90 publicly for the first time at the Detroit Auto Show and start building a Volvo factory here."

　　Other small brands that have benefited from the surge in consumer demand include Subaru, a Japanese car manufacturer, and LandRover, a British SUV manufacturer. The former reported a 13% increase in sales, while the sales of Land Rover brand owned by India’s Tata Motors increased by 37%.

　　"These brands and their new owners have made progress and really started to flourish," said MattDegen, senior editor of Kelley BlueBook, a car research company. "Volvo took longer, but we saw that it had a new idea of itself and it really started to run well."

　　According to the report, after being owned by Geely, Volvo emphasized the brand’s long-standing reputation in safety and quality, as well as its unique Swedish style.

　　Geely can promote the development of Volvo while maintaining these characteristics, and prevent it from disappearing from the market like brands such as Saturn and Mercury.

　　Samuelson said that the best-selling Volvo XC90 trucks and S90 cars have brought new impetus to the company’s transformation and return to its core values.

　　The S90 four-door coupe released on the north american auto show will go on sale this summer, with a starting price of around 47,000 US dollars (about 310,000 RMB).

　　The company’s new goal has brought another development achievement: Volvo invested 500 million US dollars to break ground on the first automobile manufacturing plant in North America. The factory, located in Richville, South Carolina, will produce the next generation S60 sedan and plans to employ 2,000 employees in the next decade.

　　It will allow Volvo to operate in three major markets — — Asia, Europe and the United States — — Have a production base.

　　"This shift is quite remarkable," said JessicaCaldwell, a senior auto analyst in Edmunds.com. "The combination of new design and function makes this brand more attractive."

　　According to the report, automobile manufacturers have introduced technologies that can improve safety, and Volvo has joined the ranks to regain its reputation of paying attention to safety. Volvo, which has the latest technology, has made a clear goal, that is, to realize its products without fatal or serious injury accidents by 2020.

　　"Volvo once dominated the security field," Caldwell said. "They gave up this strategy about ten years ago. Today, they are emphasizing security elements again, but they have become more mainstream and less weird. "

　　Volvo said that among other features, S90′ s safety technology will be able to detect pedestrians, cyclists and large animals.

　　According to the report, the car also provides some new autonomous functions, such as high-speed steering assist function and automatic maintenance of the set speed or distance from the vehicle in front. It will have a gasoline version and a hybrid version.

　　Geely handed over the management of Volvo to Swedish executives and provided it with a lot of money needed to develop new cars and technologies.

　　Degen said, "We are now seeing the investment results."

　　By 2020, Volvo will complete the upgrading of all product lines and occupy a better position to compete with global competitors. Autopilot technology will become the focus. Volvo also plans to develop the first pure electric vehicle and implement the global small car strategy.

　　This is very different from the situation in 2009. At that time, Ford didn’t even find a buyer who was willing to buy this depressed car company. "They have survived the lowest point and made great progress," Caldwell said. "At that time, I didn’t know whether the company could continue to go on."

　　[Further reading] Volvo Group calls for contributing to the sustainable development of cities in the future.

　　China Economic Net, Beijing, October 14 (Reporter Zhu Lin) Yesterday, Volvo Group released a white paper on sustainable transportation at the Leaders’ Forum on "Towards a Sustainable City" jointly organized with FT Chinese Network.

　　Chen Ranfeng, president of Volvo Group in China, said that China is in a period of rapid urban expansion, and the problems it faces are enormous challenges, which also provide excellent opportunities for change. As a leader in the field of transportation, Volvo Group has always attached great importance to China, and has made many efforts and attempts in the field of sustainable transportation for a long time, and has also achieved certain technical achievements. We hope that this white paper will provide a reference for policy makers in China and contribute to the future sustainable development of the city.

　　According to reports, based on the national conditions of China, the white paper objectively analyzes the future urban population growth situation in China, as well as the new ideas of energy conservation and emission reduction policies and overall urban planning issued by the China government. According to the white paper, traffic congestion, road safety, energy consumption and environmental pollution are the main problems facing urban traffic in China. Focusing on the above problems, the white paper expounds a series of feasible solutions based on the concept of improving transportation efficiency, ensuring road safety, saving energy and protecting the environment, and combining the successful practice of Volvo Group in many countries around the world. The white paper calls for active and extensive cooperation among industries, academia and policy makers, supports the development and application of new technologies, and jointly provides intelligent and efficient solutions for the sustainable development of cities and transportation.

　　Chen Ranfeng said at the forum, "The sustainable development of a city has rich connotations. It is a comprehensive problem of how to balance various interests such as resource development and utilization, economic development and environmental protection, which requires the joint participation and efforts of all sectors of society. Volvo Group held this event together with FT Chinese Network ‘ A city moving towards sustainable development ’ The Leaders Forum is to build an open public discussion platform for how to realize the sustainable development of the city. "

　　The forum revolves around "new energy, new traffic" and "‘ Internet plus & rsquo; Intelligent Transportation under the WTO ",experts and scholars from industry, academia and research circles, business elites, and representatives from relevant government departments, held a heated discussion on how to achieve future urban economic growth while reducing energy consumption, how new energy vehicles can occupy a larger market, and how the transportation industry can use the Internet platform to innovate business models and operating mechanisms, providing new thinking and new perspectives for sustainable transportation and future urban development.

　　（2015-10-14 16:10:01）

　　[Further reading] Volvo Micheal Ning asked the technology company: Is it really capable of building a car?

　　Phoenix Technology News On August 16th, the 2015 Phoenix LINK+ Conference hosted by Phoenix Technology and Phoenix News Client was held in China Film Director Center today. With the theme of "Remodeling Connections", this conference discussed the role and reaction of the Internet to traditional industries. Micheal Ning, vice president of corporate communication in China, an automobile group, shared in the forum that technology companies are actually serving automobile companies.

　　Understanding of connection and integration: zero casualties and zero emissions

　　When the car enters the era of intelligent transportation, it needs to be people-oriented, that is, safer and more free. For Volvo, it is to achieve zero casualties and zero emissions in the future. "In the era of convergence of Internet and mobile Internet, our society will enter the era of intelligent transportation. In this process, cars will go from industrial chain to use to insurance, and the whole industry will realize zero casualties and zero emissions proposed by Volvo in the future." Micheal Ning said.

　　The core factor of Volvo’s promotion of the driverless era

　　"When people-oriented values are paid more and more attention, the safety of high-tech products is paid more attention." Micheal Ning mentioned, "Based on respect for life, Volvo will enter the unmanned field faster than other companies, including how to promote this technology faster."

　　Do technology companies really have the strength to build cars? Technology companies are actually serving car companies.

　　"The media is good, and the public is good. Many people think that there is no advantage for auto companies to engage in mobile internet, but they are actually wrong. Car companies like Volvo have laid out things like this with partners 10 years ago. " Micheal Ning mentioned, "If Internet companies say that they want to transform cars, the car company will play: Thank you, you just work for me."

　　Explore the possibility of "connection" between drones and cars in the future.

　　Finally, regarding the possibility of connection between cars and drones, Micheal Ning thinks that the imagination of the future transportation industry is huge. Cars and drones can also take off together in the future.

　　The following is the full text of the forum speech:

　　Cheng Li:Next, please welcome three guests to the stage.

　　Mr. Chang Gang, Chief Marketing Officer of Ericsson China, Micheal Ning, Vice President of Communication in China District of Volvo Locomotive Group, and Mr. Xiong Yifang, Co-founder of Yihang.

　　I’m Cheng Li, the founder of Cheyun.com, an automotive technology media in China. I’m very grateful to Phoenix.com for inviting me to host this session. Today, I’m very excited. We’ve been talking about the transformation of automobile transportation and the arrival of the intelligent era. The first question, just now, always talked about connection and integration. Can the three of you simply share with us your understanding of connection and integration?

　　Chang Gang:Combined with the drone mentioned by Mr. Xiong just now, there is a scene that can show the integration we are talking about. We often encounter traffic accidents on the road, and we need to wait until the traffic police and the insurance company arrive at the scene to move the car and make the traffic smooth. In the future, the endurance of drones, especially in combination with the ubiquitous network capabilities provided by ICT, in such a scenario, perhaps the Traffic Management Bureau will send a drone, and the insurance company can also go to the scene to collect evidence for drones. Recognition can integrate ICT capabilities, drone capabilities and background support management capabilities, which will greatly improve traffic safety and efficiency.

　　Xiong Yifang:I think connection and convergence are very new words for the UAV industry, because the industry is currently in a very early stage. It is a wild black belt era. The so-called connection and integration should be on-line 24 hours a day, and not only the owner of the drone is monitored, but also it should be regulated from the perspective of security and privacy.

　　In the future, it will be a very important foundation for unmanned aerial vehicles to be online 24 hours. On this basis, an aerial Internet will be established between people and planes, between planes and between people.

　　Micheal Ning:In fact, we have entered a new era, the era of the integration of Internet and mobile Internet. This era has entered an era of intelligent transportation, which can truly be people-oriented, and transportation will be safer and more free in the future. In this process, from the industrial chain to the use of automobiles to the future insurance, the whole industry will realize zero casualties and zero emissions proposed by Volvo in the future.

　　Cheng Li:Why does Volvo enter the unmanned field faster than other companies, including how to promote this technology faster?

　　Micheal Ning:Volvo’s thinking about autonomous driving is based on safety considerations and respect for life. Autonomous driving is safer, and Volvo spares no effort to promote the development line of autonomous driving.

　　Secondly, Sweden is an active and innovative country, which invented human beings and produced companies like Bluetooth and Ericsson in the field of science and technology. In the China market, we think that the China market has entered the era of automotive mobile Internet very early, and its acceptance is very high. Therefore, our senior vice president of R&D will also come to China next, and we invited people from mobile Internet companies to tell him about the innovative thinking and technological innovation of the Internet in Britain. Therefore, such elements have led Volvo to take the lead in the fields of autonomous driving and smart interconnection.

　　Cheng Li:Intelligent driving, including driverless driving, is more of a combination with new technologies and new Internet technologies. This aspect is not what the car factory is good at. How do you understand Volvo’s autonomous driving? What are its advantages? And what are the challenges?

　　Micheal Ning:Many people think that there is no advantage for car companies to engage in mobile internet, but they are wrong. Car companies like Volvo have laid out things like this with partners 10 years ago.

　　Second, the real future car is still a car, definitely not a mobile phone. So I’d like to challenge the technology companies. Do you really have the ability to build cars? Or just understand a part of the car? Therefore, there was a saying in the past that Internet companies said that they would transform their cars, and the car companies played by thanking you, and you just worked for me.

　　Cheng Li:Is it more reliable for a technology company like Google to do smart cars, or is it more reliable for the traditional Volvo company?

　　Xiong Yifang:Personally, I believe more in traditional car companies. Because any product should know its core when it is commercialized, if it is an internet car, its core is first of all the means of transportation, which is your driving experience and safety. This cannot be sacrificed. But the internet experience will make you happy, and it doesn’t matter if it doesn’t. Therefore, this is very similar to the aircraft in the air itself, because for example, when it comes to drones today, many professional manufacturers say that they want to make drones, and tomorrow they say that Apple will do it and the day after tomorrow they say that Xiaomi will do it. For us, we dare to say that we are not afraid at all. Why? Because the drone always needs a very, very safe environment for flying and needs to block the dangers in the air, it can’t be wrong at all. It can’t be as big as a mobile phone. It doesn’t matter if it crashes. You can get a new one. However, the BUG tolerance rate of UAV is zero, and any small error will make the loss irreversible, so the plane may fly away or blow up. If this kind of aircraft is manned, the safety will be greatly reduced if it is done by a technology company and a company with no production experience.

　　What is the best fit for Google and Apple? A company like Google is best suited to make an ecosystem for us. Just like Android, it can be made into a system suitable for many surface applications, which is the most reasonable.

　　Micheal Ning:A German who worked as an Internet company once said that I should pay tribute to the industrial people and respect. What I mean is the combination of reality and emptiness, O2O, online, offline and entity.

　　Xiong Yifang:We have WeChat and a great company like Alibaba, but these are limited to the Chinese community. The target users of anything produced by any real economy are all mankind. Because human limbs are the same. A good product is a concept that can truly create an international brand, which is also the case in the international automobile industry for so many years. There are many good automobile brands in Japan, and South Korea has followed suit. China has made great progress in the past ten years. If we continue to look at the consumer electronics industry, well-known Japanese brands such as Panasonic in the 1970s, and now well-known consumer electronics brands such as Xiaomi in China have just stepped out of the Asian gate and entered the world, which is a very good thing for exporting brand image.

　　Cheng Li:Can you briefly introduce the value Ericsson has created in this industry in terms of automobile automation and autonomous driving in the future?

　　Chang Gang:I think ICT is an enabling tool, and I think ICT is a tool. Like today’s LINK+ or internet plus, it can be closely integrated with other industries. When it comes to the car scene, I think I agree with the two guests just now. The carrier of the car still takes safety as the most basic core element, plus the extension of other functions. At present, the physical and virtual experiences, regardless of VR or AR, have not been fully opened. It can be integrated with other industries. Specific to the environment of the car, the carrier safety of the car is the most basic core element, plus the extension of other functions. At present, when we talk about the entity and the experience that needs to be mentioned, it is through VR or AR, and there is no way to completely get through these two. Therefore, you still have to get into the car in a physical way, whether it is people or things, the traditional car companies in the future will play a leading role.

　　Ericsson is a car networking enterprise or a drone enterprise, which can improve the information convergence and software as a whole. We won’t say that we should completely cut into a field and make an entity, because it is the survival value of the ecological chain itself, and we need to combine our strengths with the advantages of other manufacturers.

　　Cheng Li:Communication operators such as Ericsson, including system operators, have not done well enough in entering China for localization. Does Ericsson have any relevant plans in this regard?

　　Chang Gang:As far as Ericsson is concerned, our performance in all foreign companies in China is among the best. Ericsson regards China as an R&D innovation center, a supply chain center including the support of the Internet of Vehicles, and our cooperation with Volvo. Our Guangzhou R&D center has a team of hundreds of people to support the support of the Internet cloud in China. We have a strong commitment to the China market and have been strengthening our localization capabilities.

　　Let’s take a look at unmanned driving. China company is making drones and multinational companies. What advantages do you think compared with American companies, and what are the problems?

　　Xiong Yifang:Regardless of the industry, China is a very lucky market. Let’s go to see the communication industry. In fact, its development comes from western countries, and we need to catch up in China. However, although UAVs can be traced back to the World War II in 1920, it is only because of the rise of smart phones and the reduction of many smart sensors that the cost of UAVs can be controlled within 10,000 yuan, and a civil UAV industry with a certain volume was born.

　　China’s position in this area is very advantageous. We know that DJI, the predecessor of the UAV industry and the largest UAV company in the world, worked for about eight years, and was on the verge of bankruptcy, because China made a very big advantage in the past and soon had its own innovative research and development, and then made this industry. Yihang was also a very young company established in April 2014. We rely on a large number of market advantages, and our R&D personnel are also the first.

　　Compared with our American counterparts, we need to run in small steps. For a start-up, we can get a very good advantage from raw materials in China, and we can find all the supply chains of UAVs from upstream to downstream in Guangdong. In terms of software, in the past eight years, China has included a large number of industry software engineers, who will also shift from the software industry to the combination of software and hardware. When we make a combination of software and hardware, the cost can be greatly improved. At this time, as a China company, the biggest disadvantage is the brand. In the past, we said that we would not be a brand. We used to be a drone industry. Ten years ago, drones were called airplane models. There were hundreds of factories in Guangdong that made drones and sold them abroad. This is the biggest disadvantage.

　　We mentioned a word called brand, starting with brand ability. Yihang took the lead in developing the technology of automatic follow-up of drones in July last year. Soon Wal-Mart found us and said that this technology was excellent. I ordered 20,000 units, but the brand was not Yihang, but it was still OEM. We refused. Because we are the only ones who have this technology, it will take three to six months for others to develop it. They said that we should take a step back, and we will post the brand of Yihang and the United States. Finally, we took out the report on Yihang by Wall Street. We said that we are not ordinary China companies, but we are innovative companies that Wall Street has paid attention to. Let’s forget it here. We might as well be an agent. Even in this way, we refused the cooperation of the biggest company.

　　Cheng Li:Now we know that Yihang products are mainly sold to European and American countries.

　　short for the Ningxia Hui Autonomous RegionShu Yong:I’m not familiar with this piece. It’s novel and my mind is wide open. I want to ask Xiong Yifang. The market in China is also big enough, so it’s extremely difficult for consumers to satisfy this. Of course, the cooperation with cars is also perfect. Driving a car, or autonomous driving in the future, can also cooperate with drones. This is a personal imagination. I think this industry is very interesting. At least there is a big market for many special needs, such as disaster relief. People’s lives in China are becoming more and more important, and these high-tech products will definitely have its value.

　　Cheng Li:In fact, at the end of last year, the company made a video of the future imagination, and the protagonist was the drone. We called it the next generation drone. Why is it called the next generation? Because many concepts of drones are still limited by some technologies, there are still great restrictions on weight bearing. We made a scene. Now our children may be far away from the older generation. In the future, if we have strong technical ability, we may not have to go to grandma’s house. The drone can directly transfer the scene of the house in grandma’s city to the door of your house to achieve simple communication. This will take some time to achieve.

　　But on the other hand, it can also be reflected that the development of drones has just begun. There is still a lot of room for imagination in its application scenarios. Especially in the future, if with the development of the network, the current 4G network or 5G network is not for optimizing support, but mainly for covering cities, so many antennas are underground. If it is necessary to support the remote control of this ubiquitous UAV in the future, maybe our network can be optimized, so that UAVs flying hundreds of meters or even higher in the air can also get full network support. The interconnection scene is no longer limited, so the imagination space is still very large.

　　Cheng Li:For example, drones can also be combined with cars or mobile internet. What do you think of this connection and integration in the future, including the possibility of connecting drones with future cars?

　　Xiong Yifang:We all talk about the Internet of Things now. The Internet of Things means that every entity can be connected, including cups and cushions. I think the responsibility of UAV in the whole future process is the aerial Internet terminal, and we are unable to change any existing ways. UAV hopes to open up a new field, whether it is doing power inspection, disaster relief, pesticide spraying and forest fire tour in the air, in fact, it is just a carrier. It just says that a smart robot can help us do all kinds of things in the air, and it can be better interconnected with the ground and the air by carrying different sensors. This is why many investors are so concerned about drones today, because it can really change the status quo of many industries and improve production and efficiency.

　　Micheal Ning:Although the car and the drone are two products, it is certain that the application scene can be integrated with each other.

　　Second, cars and drones can also take off together in the future.

　　Chang Gang:If the drone is large enough to make a human journey through the drone, it can be combined with the car and can be used for remote professional driving. People can sit on it and connect from point A to point B. There is still a lot of room for imagination in this area.

　　Cheng Li:Thank you very much for your wonderful sharing. The discussion of time relationship is over.

　　There is a huge space for traffic imagination in the future. The Internet has provided all industries with such wings of imagination. It depends on how we innovate and how we can take this step. We need to witness the space of traffic imagination in the future and go to the farewell party together. Thanks again to the three guests and the audience.

　　（2015-08-16 17:55:02）

The continuous investment of China brand in the field of plug-in hybrid powertrain has been transformed into many plug-in hybrid vehicles with monthly sales exceeding 10,000 in less than two years. Great Wall Motor has a wide layout in the new energy industry chain, and it has chosen a more prudent strategy at the time of launching compact plug-in hybrid vehicles.

Xiaolong and Xiaolong MAX are two plug-in hybrid compact SUVs launched by Harvard brand. The official named Xiaolong and Xiaolong MAX as "big items" and arranged them for test drive together, which reflected Harvard’s more comprehensive consideration in product planning and confidence in the product strength of the two "Dragon" new cars.

Among them, the pricing and positioning of Xiaolong equipped with DHT hybrid technology is more close to the people; Xiaolong MAX has a larger body size, and it also adds a new Hi4 hybrid architecture. The two cars are obviously different in size, shape and configuration. The similarity is that they both have good details and complete presentation of design ingenuity.

Xiaolong

The body length of 4600mm is more friendly in urban vehicles. A more reasonable body size also helps to reduce energy consumption.

Xiaolong’s design has a distinct recognition, which has no inheritance relationship with Harvard’s product line at present. The closed middle net in the upper part gives people the image meaning of "electrification". The heat dissipation requirement of the vehicle is completed through the hollow air intake grille behind the license plate frame.

Full of spirit, the double main waistlines and the sinking treatment of the roof create just the right sporty atmosphere, and the 2710mm wheelbase also creates a more stretched visual proportion relationship.

The shape of 18-inch rim is not a "new energy source", but more sharp in shape. The 225/60R18 GitiComfort F50 tire has a quiet and comfortable orientation, and the 60-flat ratio provides better support for shock absorption performance and durability of rotten roads.

The high-position brake light group composed of two hexagons has a unique shape. The spoiler integrated with the high-position brake light is composed of several appearance parts, and the whole spoiler continuously extends above the taillights.

The charging port is located on the right rear fender. It can provide 33kW DC fast charging. Considering Xiaolong’s battery capacity of 19.27kWh, this peak charging power can be said to be very high. According to official data, 30%-80% SOC takes only 26 minutes at the earliest. 3.3kW AC external discharge can also support the outdoor power-taking scene.

The soft material covering range of Xiaolong instrument panel covers the upper part of the instrument panel and the lateral area of the air outlet of the air conditioner, and it is generally plain. Fortunately, the textured surface technology of the plastic surface of the central control island platform, the dark chrome decoration of the interior and the personalized modeling of the air outlet balance the visual experience of the interior.

Both sides of the 7-inch instrument panel have separate electricity and oil quantity indicators, and the 12.3-inch central control panel, like the instrument panel, has a default black background. Therefore, there is no feeling that the screen size is too small in daily use.

The touch air conditioner buttons integrated under the central control panel have limited clarity in direct sunlight, and the high-frequency function of the air conditioner can be controlled by voice, which also reduces the inconvenience of touch control.

Xiaolong’s steering wheel has a large size and a thin ring, which takes care of the holding needs of different people. At the same time, the leather covering on the elbow of the door panel and the 64-color adjustable atmosphere lamp officially called "Star Laser Flowing Water Atmosphere Lamp" have obviously improved the sensory experience of the interior.

The design of the shield brings more available space for the central control island station, and 15W wireless charging is standard on one side. The storage space below also effectively improves the utilization rate of the interior space.

In the car, the author with a standard height of 175cm can get plenty of space in the front seat and back seat. The test drive has seat ventilation and heating, which is a bonus configuration in the same level.

The standard volume of the trunk is 420L, and the standard volume after putting down the rear seat is 1175L. Xiaolong’s design ingenuity is not limited to the appearance. After the rear headrest is laid down in the rear row, it can be turned over as a pillow. Considering the length of 4600mm, the space utilization rate is very high.

The storage space under the partition of the trunk still has enough space for other articles after receiving the external discharge equipment.

Xiaolong is equipped with 4G15H hybrid engine and combined with two-speed hybrid DHT power, which can achieve the maximum comprehensive power of 185kW and torque of 375n m.. The data level can be compared with the 2.0L gasoline turbocharged engine. Thanks to the blessing of the 19.27kWh battery pack, Xiaolong still runs in pure electricity most of the time.

Xiaolong, a former Madison rear multi-link independent suspension, has a comfortable suspension adjustment after sitting on the peak power of 185kW of the two-speed DHT system, so it will be more in tune with the overall soothing driving rhythm. The start and stop of the engine need to be consciously perceived. When high power is requested, DHT hybrid improves energy efficiency on the premise of smooth acceleration.

After many days and rounds of long-distance test drive by drivers with different driving habits, considering the frequent acceleration and braking during highway and shooting, although the energy consumption level can’t reach the official fuel consumption of 5.3L/100KM, it is still in the fuel consumption range of less than 6L/100KM, and the efficiency of DHT hybrid system is worthy of recognition.

With the positioning of compact new energy SUV, compared with Xiaolong MAX, Xiaolong has fully differentiated the power, space, configuration and texture, which makes the author have reason to believe that it will have attractive pricing. On the premise that the core experience is easy to use and the comfort function is enough, the two-speed DHT plug-in hybrid will be put in place. In particular, if a version with lower battery capacity is introduced later, it can not only maintain the fuel economy advantage of DHT hybrid, but also let more people consider experiencing the fun of Xiaolong with a lower threshold.

Xiaolong MAX

The difference between Xiaolong MAX and Xiaolong is not just the "MAX" of size. Power, space and configuration are different. They are two completely different cars. Xiaolong MAX has a length, width and height of 4758*1895*1725mm and a wheelbase of 2800mm. It can be said that it has established an "innate advantage" in size, which is also directly reflected in the interior space.

The appearance of Xiaolong MAX is still in contact with Harvard’s previous models, and the details depict the embrace of new energy. The net integrated with the front bumper, sharp light group. As well as the detailed description of the inside of the lamp group, all provide a certain sense of value.

The 235/55R19 wheel can be called "Bigfoot" at this level. In addition to higher passing performance and thicker sidewall on unpaved roads, it also significantly improves the comfort of daily driving.

Xiaolong MAX didn’t use penetrating taillights, but the light band inside the independent light group was treated with "flash drilling", and the lighting effect was significantly different from that of ordinary LED light groups.

The dark part of Xiaolong MAX instrument panel is made of soft material, and the white part is covered with leather. The design sense and materials used in the interior are beyond the author’s expectation of this level of products.

The physical buttons with high frequency function of air conditioner are reserved on the central control island platform, which takes care of users’ usage habits. However, there is no key position for the adjustment of driving mode.

Xiaolong MAX has optimized NVH, including using double-layer sound insulation glass in the front row, increasing the coverage area of sound-absorbing materials in key parts such as side walls and door panels, and using a large number of sound-absorbing materials in the body. The actual effect is also good. When Xiaolong MAX is driving in the city with pure electricity, the quietness inside the car has a leapfrog performance.

The wireless charging of 50W mobile phone is located on the left side of the central control island, and there is an independent cooling fan to ensure the normal charging of the mobile phone. If the right wireless charging option can be provided for car owners, even if the power is only 15W, I believe it will be very popular, and it will also be more conducive to the co-driver’s "putting down the phone".

The Coffee OS system based on Snapdragon 8155 can not only support three 12.3-inch screens, but also project navigation and driving assistance information on the HUD. The screen is still readable in direct sunlight.

The interior texture and atmosphere are the strengths of Xiaolong MAX, and so is the space. Adjust the sitting posture in the front row according to the author’s height of 175, and the leg space in the back row is ample. Moreover, the length of the front and rear seat cushions is at least 500mm, which ensures the supporting effect on the legs. The angle of the rear backrest supports two-step adjustment of 27 and 32, which increases the comfort configuration and is also helpful to enhance the sense of grade.

The Haval Xiaolong MAX trunk is 551L in the standard state, and the space can reach 1377L after the backrest of the rear independent seat is folded flat.

The L2+ driver assistance function of the Haval Xiaolong MAX top model is realized by 22 intelligent sensors. Because of the existence of the side-looking camera, the perception of the system is also richer. During the test drive, the author tried ACC full-speed adaptive cruise, changing lanes and other functions. This system can make driving easier and safer when dealing with national highway and expressway scenes, and reduce the fatigue degree when driving for a long time.

The new Hi4 hybrid architecture has 3 engines and 9 modes of intelligent dynamic switching, but the driving modes that users can actually choose are standard, economy, sports, snow and four-wheel drive. The power mode includes three modes: pure electricity, pure electricity priority and intelligent hybrid. Simplify the choice of users, in fact, the system has more underlying operating logic to support better performance of power and energy consumption.

The Hi4 system equipped with Xiaolong MAX has a comprehensive power of 205kW and a comprehensive torque of 585 N m.. 0-100km/h 6.8s can be completed. The blessing of high-power electric drive makes the power respond quickly, and it is calm when dealing with the power request of national highway and high-speed overtaking. The suspension emphasizes comfortable adjustment and the brake pedal setting that pays more attention to the linear release of braking force, which makes Xiaolong MAX more suitable for driving with the mentality of driving an SUV. We should know that Hi4 system not only has the advantages of power output, but also has the advantages of energy efficiency in daily life.

At the same time, due to the addition of pure electric four-wheel drive, parallel four-wheel drive and dual-shaft energy recovery mode, abundant power is not at the expense of energy consumption. Xiaolong MAX has it, but there are not many plug-in hybrid vehicles with single pedal mode. The energy recovery setting of Xiaolong MAX is easy to adapt in all intensities and single pedal mode, and it is not difficult to achieve uniform and linear acceleration braking. With a little adaptation, passengers can ride comfortably without carsickness. In addition, the Hi4 system can achieve 0.3g energy recovery at 110Km/h, with wider coverage of recovery conditions and better energy consumption performance. After the test drive, according to the data of official fuel consumption of 5.5L/100km, it is inferred that such fuel consumption is also possible in daily use. According to official data, 30%-80% SOC DC fast charging takes at least 26 minutes, which also provides convenience for daily recharge.

"Four-wheel drive experience, two-wheel drive price, four-wheel drive performance and two-wheel drive energy consumption" is the concept mentioned when the official introduced Xiaolong MAX. Xiaolong MAX does not have a two-wheel drive model. The two-wheel drive mentioned here, I guess it should be the best-selling plug-in hybrid two-wheel drive SUV of the same level. With the comprehensive product strength of Xiaolong MAX and the advantages of driving assistance and intelligent cockpit, if the "two-drive price" can be realized, Xiaolong MAX may greatly enhance Haval’s presence in the new energy market.

New car informationCar purchase guidanceWhat car skills?Professional answer

After entering 2019, it is not difficult to find that domestic brands, which used to dominate the domestic new energy market, began to add a lot of pressure on competitors. This stems from the fact that joint venture brands and luxury brands have been "late" for a long time and started to exert their strength in the domestic energy market, and launched different levels of pure electric vehicles respectively.

However, whether it is a domestic brand with good sales volume and early entry into the market, or a joint venture brand and luxury brand that has accumulated a lot of money, it has been deeply cultivated in an autonomous driving and promoted as a highlight. Not only are manufacturers trying to publicize how advanced their self-driving function is, but even during the previous shop visit, Mr. Bang heard that many consumers kept asking salespeople about the self-driving level of their vehicles and the functions they can achieve, so it can be seen that consumers still rely on this function.

Previously, during the process of exploring BYD Song Pro EV, Mr. Bang had heard that some consumers asked the sales staff, and BYD Tang EV and DM models could upgrade the automatic driving function to realize real L2-level automatic driving. Coincidentally, Mr. Bang recently received an invitation from BYD to go to BYD Xinminheng 4S store in Daxing District to experience the three major functional upgrades of the new generation of Tang models.

Which three highlights are upgraded?How to upgrade?

BYD specially launched a free upgrade activity of "Enjoy the upgrade with wisdom, be all for you" for the new generation of Tang EV and DM models. The upgrade projects brought by this upgrade activity include active lane keeping system, 360 holographic transparent image system and karaoke function.

▲ The maintenance master checks the vehicle before using the computer to upgrade it.

In order to ensure the customer experience during the upgrade process, the above upgrades will be opened in batches. The new generation of Tang DM and EV models began to make an online reservation on December 16th (booking the upgrade time to the store on and after December 20th), and officially started to upgrade to the store on December 20th; The fuel version of the model began to make an online appointment on December 28, and officially opened to the store for upgrade on January 3 of the following year. In addition to telephone booking with authorized service stores, the booking method can also be successful by logging in to the "Difenhui+"WeChat applet, authenticating the owner and entering the booking service interface, and completing the information according to the guidelines.

▲ This major upgrade project is included in the option "(Bosch) Multimedia Video Controller", with the version number of 2.00.12.

The three functions of this upgrade are provided by the manufacturer free of charge, and the reception services are provided by authorized service stores, and only the basic working hours of authorized service stores (399 yuan) need to be paid. This is undoubtedly a major benefit for the new generation of Tang car owners; As far as BYD is concerned, it is also an important recognition that it has been pursuing technological innovation to bring about the "common and often new" evolutionary experience.

▲ The maintenance master said that the communication of some main controllers will be blocked during the upgrade process, so the corresponding fault codes will pop up on the dashboard.

What models can be upgraded?

1. A new generation of Tang EV Zhilian creation type, Zhilian creation type and Zhilian creation version.

▲ Tang EV
2. A new generation of Tang DM four-wheel drive distinguished model, Zhilian Chuangrui model, Zhilian Chuangxiang model, Zhilian Chuangling model and Zhilian Chuangshi version.

▲ Tang DM

3. A new generation of Tang fuel, Zhilian distinguished type, Zhilian honorable type and Zhilian honorable type.

▲ Tang Fuel Edition

What will the three highlights become after the upgrade?

1. 360 holographic transparent image system

Starting mode: it can be turned on by the steering wheel button.

▲ Before the upgrade, it was opaque.

On the basis of the original panoramic composite top view, according to the images collected by four super wide-angle cameras around the vehicle and the actual vehicle motion law, they are input into the image processing chip, and then processed by software to be seamlessly spliced to output panoramic images, presenting a holographic transparent bird’s-eye view of the whole vehicle. Using this system, users can easily show the obstacles on the road to drivers, and drivers can make corresponding evasive actions according to the road conditions to ensure safe driving.

▲ Display the "360 holographic transparent image" system after upgrading.

2. Active lane keeping system

Starting mode: it can be started through the vehicle options in the DiLink screen, or through the function buttons in the shift area.

The lane dividing line is identified by the MPC camera on the top of the front windshield. When the vehicle speed is ≥ 60 km/h, if the vehicle deviates from its own lane and the turn signal is not turned on, the system will first issue a warning prompt. If the driver doesn’t respond, the system will exert a torque on the steering wheel through the EPS electronic steering system to keep the vehicle in the own lane, reduce the driver’s steering burden and improve driving comfort. In this process, if the driver turns on the turn signal or turns the steering wheel at a large angle, the system defaults that the vehicle is taken over by the driver and stops intervening. When the vehicle speed is less than or equal to 55 km/h, the active lane keeping system will quit.

▲ Before the upgrade, there was only the "lane departure warning" function.

The sensitivity of this function can be set to "standard" and "intelligent". Standard: In the case of lane change, sudden acceleration and deceleration, the function will not be inhibited; Intelligence: Restrain the implementation of this function in case of lane change and sudden acceleration and deceleration. In addition, in order to reduce the interference of the system’s active exit to the driver, the lane keeping assist system cannot set the steering wheel vibration reminder function, and the instrument will beep for early warning when the system actively exits.

▲ The "lane keeping" function can be displayed after the upgrade.

When the lane keeping assist system is working, when the system monitors that the driver has not grasped the steering wheel for 15 seconds and is out of control of the vehicle, it will give a warning of getting rid of it, and the instrument will prompt a warning text reminder of "Lane keeping has been withdrawn, please take over the steering wheel"; At this time, if the driver still does not hold the steering wheel to control the vehicle, the function of lane keeping assist system will exit; The warning will also be issued when the driver continues to operate the steering wheel only slightly to control the vehicle.

The lane keeping assistant system is based on the multifunctional camera on the front windshield. If the camera detects that the visual field is dirty, the instrument will pop up a text reminder that "the environment is limited and the smart camera is not available"; If the front windshield where the camera is located is damaged, it will seriously affect the normal use of the lane keeping assist system.

3. K song function

Start-up mode: use the equipped microphone to match the channels without radio, and then open the K-song software supported by the system, including national K-song, sing bar, cool K-song, Mi Gu love singing, love singing, K-meter, K-singer, wheat singing, multi-singing, good singing, etc., to start karaoke in the car.

▲ National K Song Software

After the K-song function is upgraded, all vehicles will be able to use the K-song function, and the UI interface will be more interactive and experience-oriented, allowing users to enjoy the charm of mobile KTV.

Bangpingdian

With the end of "tradition" and the rise of "intelligence", the connotation and definition of automobile are changing. In the modern Internet era, although the depreciation rate of Xing energy vehicles is still in a "higher" trend, continuous iterative upgrading can help new energy vehicles reduce the depreciation rate. And BYD’s upgrade activities for a new generation of Tang models that have been on the market for some time are the best examples.

On the other hand, from the perspective of automatic driving, the Qin Pro series and Song Pro series of BYD Dynasty series have been equipped with L2-level automatic driving function, and the new generation of Tang, as the flagship model in the family, has realized a complete L2-level automatic driving assistance function after this upgrade, which can not only improve the sales volume, but also create a better practical experience for users.

Tang EV"You can quickly join the group. Here you areYou can communicate with a large number of real car owners about car experience, share car buying experience, and Bang Xiaomei will answer your questions online.. Come and join our big family!

On December 25th, 2020, Zhiji Automobile, a brand-new customer-oriented automobile brand jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, was established. The initial round of financing for this project was 10 billion yuan, of which SAIC held 54%, Pudong New Area and Ali each held 18%, and others accounted for 10%. It can be completely called the "second generation car" born with a golden spoon. The word "Zhi Ji" is taken from "Knowing everything around, but Dao Ji is the world" in The Book of Changes. It is intended to use wisdom to consider everything, diligently explore, define, create and realize the smart travel driven by the times and needed by users. Zhiji automobile is five years later than Wei Xiaoli and others in creating new forces, and of course it is much less than other new forces in making cars. Zhiji automobile technology’s own Slogan is: to achieve the best of yourself; However, judging from the three years since its establishment, it is obviously quite different from this.

On March 29th, 2022, Zhiji L7, the first production model of Zhiji, went on the market. Zhiji Auto also officially opened the lock-up link between A-round users and angel-round users, and announced the complete "exclusive rights and interests of A-round users" and "special rights and interests of angel-round users". The specific contents are: within 7 days of car purchase, you can apply for car return service, lifetime warranty commitment, lifetime free charging, lifetime free entertainment flow, lifetime free road rescue, lifetime free maintenance and delivery, on-site service, unlimited travel service, and free home charging pile service. Round A users will use the IM AD evolvable intelligent driving assistance system for 3 years free of charge, and after 3 years, they can choose to buy it out at the price of 8800 yuan, or exchange it with the corresponding value of data rights "original stone" for lifelong enjoyment and so on.

Since April, 2021, the top 3,000 car owners who have booked Zhiji L7 have launched the promotion policy of "angel rights", and these 3,000 places are also called "angel wheel seats". At the same time, Zhiji Auto also opened the lock list for Angel Wheel users and A Wheel users, and announced the full version of "Angel Wheel User Special Rights" and "A Wheel User Exclusive Rights". At this point, when the owner of the "Angel Wheel" who had been waiting for one year welcomed the delivery of the lock list, some owners found that the configuration table of Zhiji Automobile was different from that promised at the previous press conference, and then they discussed related issues in the WeChat riders group and Zhiji official App community, and then organized this 100-person rights protection activity.

The "Joint Statement on the Rights and Interests of Zhiji L7" initiated and signed by 102 prospective owners of Zhiji L7 attracted attention on the Internet, which listed five problems of Zhiji L7. 1. The rights and interests of the Angel Wheel Edition are surpassed, and the scarce seats are not scarce; 2. The conditions for upgrading lidar and high-order energy battery are not clear; 3. The 93kWh battery capacity advertised in the configuration table is inconsistent with the registration of the Ministry of Industry and Information Technology; 4. A number of auto show conferences and advertisements have not been fulfilled; 5. The management of the official App community is chaotic.

The owner’s main feedback problem is that the prospective owner’s rights and interests of "Angel Wheel" are surpassed by other car booking channels within the group, while the "routine discount" publicly expressed by Zhiji CEO appears on other car booking channels within the group, and the prospective owners of "Angel Wheel" think that they have been treated unfairly. On this issue, Zhiji announced that there is indeed a group customer car purchase policy for the employees of the founding shareholders, but there is no binding relationship between the rights and interests of the group customers and the rights and interests of the "Angel Wheel /A Wheel". New users of the group can only enjoy the current user rights and interests superimposed on the group rights and interests.

User’s rights and interests are always available when every car company opens a new car reservation. However, "Angel Wheel", as the initial user group that supports Zhiji, can’t get the best car purchase rights, which will really make these users psychologically unbalanced. During the car booking process of Zhiji L7, users can choose whether to upgrade the "laser radar integrated intelligent driving system, OrinX chip and high-order energy battery", but the official only introduces how many points can be obtained through points, but there are no other conditions. Zhiji has not announced it. Lidar and high-end energy battery are two popular technology configurations of new energy vehicles at this stage. Some consumers will place orders for these functions, but the government can’t give a specific upgrade method, which will inevitably make consumers lose their desire to buy.

In addition, in all the publicity for the launch of Zhiji L7, the battery pack with a standard capacity of 93kW/h is used in the whole system, and the comprehensive cruising range of CLTC is 615km, but the information declared in the Ministry of Industry and Information Technology is 90kWh, and the actual vehicle is 89.9kWh, with a difference of 3kWh. The explanation given by Zhiji’s staff is that there are two sets of standards for the reporting country of battery power, namely, the testing standard and the reporting standard. Although the tested battery power is different, it will not affect the vehicle’s endurance. Zhiji automobile should not publicize unverified data. Although the difference between the publicity and the actual battery power is only 3kWh, it will also make consumers feel confused. In addition, Zhiji L7 is under-matched: 21+6 piston calipers are changed to 20+4 piston calipers; 12 HD cameras were reduced to 11; Five fifth-generation millimeter-wave radars were reduced to four; Vehicle wireless charging receiver changed from standard to optional; A series of problems, such as the kick-type electric tailgate becoming an electric tailgate.

In addition, some car owners were ridiculed and insulted by Zhiji’s car product manager when discussing vehicle-related issues in the APP, saying that some users who posted posts were "smart" on the Internet and had a Kong Yiji mentality, and they had not made any progress for more than 100 years. In this regard, Zhiji car owners stressed in the statement, "We hope that Zhiji senior management team can pay full attention to and listen carefully to the opinions and demands of car owners and give a positive response."

The car owners said: "I waited for a year, but I was disappointed. Originally, I went to the big company SAIC, but I didn’t expect it to be so unreliable. " As one of the first 3000 people to book Zhiji L7, he felt cheated. The so-called "scarce enjoyment" was not scarce, and the contrast between the earliest official configuration propaganda and the actual configuration was also made him feel cheated.

The words "scarce and exclusive", "limited to 3,000 seats" and "angel wheel" may confuse consumers and make people feel superior and enjoy special preferential treatment. It is precisely because of this that consumers have become angel wheel users of Zhiji Automobile, but today’s sense of gap makes them unacceptable. Drawing a pie for users in this way will directly hurt those consumers who like and support the brand, and will have a negative impact on brand reputation and the future development of the enterprise.

Zhiji Automobile is different from other new car-making forces. It didn’t launch SUV models first, like Weilai, Ideality, Tucki, Ai ‘an and Lantu. Secondly, it took the lead in launching a luxury pure electric car. On March 30, 2022, Zhiji L7 Pro, the first mass production model with high hopes, was officially launched, with a price of 408,800 yuan. As a heavy model built by Zhiji, the sales performance of Zhiji L7 Pro in a few months can be described as very bleak. In fact, Zhiji L7 Pro has been delivered since the end of June this year. From July to December, the sales volume was 816, 1007, 1019, 860, 608 and 266 respectively, and the cumulative delivery volume was 4,576, less than 5,000, which can be seen. The cumulative sales volume in six months is not as good as that of a car from Ai ‘an, Nezha and BYD in a single month. Even compared with the same class cars, such as Krypton 001 and Weilai ET7, its sales volume is at the bottom. Zhiji automobile not only lost the brilliance that attracted people’s attention at that time, but also did not have much sense of existence in the hearts of consumers.

Tamia Liu, CEO of Zhiji Automotive Technology, once said: People who spend more than 400,000 yuan on BBA are miserable, and Zhiji L7, such a powerful treasure car, will one day become online celebrity. But judging from the current sales performance, it is impossible for Zhiji L7 to become a "online celebrity".

As a new energy brand, Zhiji is blessed by SAIC, Ali and Zhangjiang Hi-Tech, but its reputation is really too small. Directly promote the positioning of a start-up brand to a luxury brand, and the price is as high as 400,000 to 500,000. Without the historical accumulation of the brand, how can you have such great courage? We know that Weilai Automobile only targets BMW; What about Zhiji car? It’s the whole BBA that needs to be subverted. It’s really courageous. Does Na Zhi have this strength? As far as products are concerned, Zhiji L7 claims to compete with BBA；; However, in its price range, fist products such as Wei Xiaoli, BYD, and Krypton, which are lower than its price, also have good performance and the capital to compete for BBA. After horizontal comparison, it will be found that Zhiji L7 is not scarce.

Zhiji not only overreached himself in brand positioning, but also failed in product and price positioning. Zhiji L7 nominally pure electric C-class executive family car, which should have made great efforts in space comfort, failed to do well in what it should have done. On the contrary, it can play well in the power that potential car owners don’t pay much attention to. It can win prizes in accelerating and drifting events, which further confirms the fact that its positioning is deviated. I don’t think 90% car owners will spend 400,000 yuan to take a family on the track. In terms of sales outlets, needless to say, while Zhiji does not have an advantage in the number of stores, there are still some "moisture" in Zhiji stores. According to industry media reports, in Zhiji stores in Beijing and other places, there are some channels joined by traditional 4S Buick dealers, which means that excluding these non-self-operated channels, Zhiji will have fewer offline channels.

After-sales problems of Zhiji L7 quality control also occurred one after another. On February 1, 2023, Mr. Li of Chongqing filed a complaint with relevant channels, requesting to return the car or change it. Mr. Li is the owner of Zhiji L7 Angel Wheel. He booked the car in May last year and picked it up in Chongqing Liangjiang Zhiji Automobile Sales & Service Co., Ltd. in August.

The problem that the owner of Zhiji L7 Angel Wheel is treated unfairly by Zhiji Automobile has caused a heated discussion on the Internet. Although depressed, Mr. Li is very happy to drive his favorite car. He explained the reason for choosing Zhiji L7. "I like the shape of L7 very much, and with the background of SAIC, Zhiji Automobile trusts its technical strength and product quality."

However, Mr. Li’s good mood didn’t last two minutes and he was hit in the face by cruel reality. When he was ready to drive home, he found that the car navigation could not be used. No matter how to operate the navigation, it always showed "GPS positioning". Fortunately, the door of the 4S shop has not been opened yet. Mr. Li quickly found the staff, tossed for a long time and didn’t solve the problem. Finally, he explained that it was a software problem and asked Mr. Li to drive home first and wait for the software version upgrade. Just waiting for two months, although there were two so-called software upgrades during this period, the problem has not been solved. Finally, after Mr. Li made many representations, Zhiji Automobile replaced the GPS module for Mr. Li to solve the problem.

For Mr. Li, the navigation failure of this Zhiji L7 has just begun, and then the bad things followed. Mr. Li said that the wireless charging device of Zhiji L7′ s mobile phone can be lifted. When the mobile phone is charged, it will be lifted up, and then it will be lowered after it is put on, which is quite ceremonial. "At that time, I felt that this device was a bit over-designed. I didn’t expect it to break after several uses." Mr. Li said that this useless device did not move after being used twice. After inspection, the driving motor was broken, and finally the lifting assembly was changed twice to solve the problem.

Not long after, Mr. Li found that the right front door and the left back door of this Zhiji L7 were making abnormal noises from time to time. Mr. Li reported the situation to the 4S shop, and the staff did a variety of inspections and found no problems. At Mr. Li’s insistence, the staff took apart the car door and found that it was the abnormal sound caused by the wiring harness swinging back and forth inside the car door. After disassembling the door panel, Mr. Li found that the roughness of Zhiji L7′ s workmanship was shocking. The internal wiring harness has no protective treatment, and it is exposed directly to produce abnormal noise. According to the conventional practice, the door panel should be treated with NVH noise prevention. This Zhiji L7 has no noise prevention measures at all. Later, Mr. Li found that the floor under the front of the main driver and the co-driver of Zhiji L7 was directly exposed. "There is not even a layer of covered rubber, and the rough workmanship is completely different from that of a 400,000 car, which is similar to that of a 100,000-yuan van."

If these problems can be tolerated, the problems exposed by a recent scraping accident completely angered Mr. Li, who directly asked Zhiji to change cars and return them. Just before the Spring Festival, Mr. Li’s intellectual L7 had a little rub. Considering keeping the original car paint, he went to the repair shop for a third-party seamless repair. Surprisingly, the maintenance master in the shop took a paint tester and measured it around. He asked Mr. Li, "Did you paint this car?"? This made Mr. Li silly. How can a newly bought car be painted? After Mr. Li told us that it was the original car paint, the maintenance master carefully tested the whole car again, and the result is as shown in the figure:

The paint thickness of this Zhiji L7 varies greatly in different positions, ranging from 200 to 600 um, and the paint thickness of at least four parts is 1-2 times that of other parts.

Normally, the painting process of the main engine factory is robot painting, and the whole process is strictly controlled by computer programs. The painting is very uniform, so it is impossible to have such a big deviation. Mr. Li believes that there is such a big difference in the paint thickness of the same car, which will seriously affect the price of used cars in the future, because others can’t judge whether it is the original paint or the secondary paint after the accident. Mr. Li gave the question back to the customer service of Zhiji Automobile 400, and 400 told him that it was a normal factory standard, and repeatedly stressed that it had been signed and accepted. Mr. Li said angrily to the 315 report group: "The customer service of Zhiji Automobile means leaving the cabinet and refusing to recognize it. It seems that buying a Zhiji automobile must bring a paint film instrument like buying a used car, otherwise you can only admit that you are unlucky!"

Mr. Li said that the reason why Zhiji was chosen among many new energy vehicles was because he believed that it had the background of SAIC. The process of buying Zhiji L7 was too bad. I really didn’t expect Zhiji’s technical process and quality control ability to be so bad, and Zhiji’s after-sales attitude was even more wry and heartbreaking. At present, many car owners have reported that Zhiji L7 has a series of quality problems, such as battery shrinkage, black spots on the front windshield, white screen of panoramic image, driving recorder not reading SD card, electric tailgate not being closed, bubbles in the display screen and so on.

In November, 2022, a video about Zhiji CEO Tamia Liu’s test drive L7 was exposed by the media. In the video, Tamia Liu made a number of behaviors suspected of violating traffic regulations, such as high-speed parking, lane change of compaction line and serious speeding, trying to show the acceleration performance of this model to reflect the characteristics of super-running. After the video exposure, Tamia Liu’s dangerous driving behavior caused many netizens to question and criticize, and even some netizens said, "The CEO of a car company doesn’t understand traffic regulations?" Perhaps under the pressure of public opinion on the Internet, Liu Taocai issued an apology statement in his official micro, saying that he would deeply reflect on his behavior and actively cooperate with the investigation and punishment, and also said that he would take a warning.

As the CEO of Zhiji Automobile, Tamia Liu has not only repeatedly touched the hot spots of Tesla, BBA, Weilai, Tucki and other car companies, but also frequently made controversial behaviors and expressed relevant opinions, trying to keep standing in the focus of controversy and accumulate popularity and eyeballs for Zhiji.

As a new high-end brand, Zhiji, if the first impression of quality control can’t conquer consumers, and the sales performance of Zhiji L7, the first mass-produced car listed on the market, will make the road after Zhiji’s car very difficult. If a car-making brand does not have solid brand power and product power as the basic support, even if there is traffic, it is difficult to convert it into sales. Tamia Liu, CEO of Zhiji, do you really take the user as a confidant?

China Business Daily (Reporter Tu Hanwen) On September 19th, Hua Xizi, who had been silent for several days, finally apologized, saying in a letter published by him: "I am very sorry for taking up too many public resources. I am grateful to everyone for their encouragement. We have fully recorded the relevant opinions, and the team is also comparing, revising and upgrading one by one, adhering to the initial intention, bringing better products and providing better services to everyone. "

In addition, in the comment area apologizing to Weibo, Hua Xizi said: "Thank you for your voice. Hua Xizi has prepared 10,000 copies of’ Hua Xibi’ and 100 gift boxes for free experience and collection of experience."

In this huge public opinion storm caused by Li Jiaqi on his own, the double crisis of the price of old domestic products and brand attributes is exposed. When the "sky-splashing wealth" disappears, when consumers gradually weaken the emotional filter, how can old-fashioned domestic products achieve the development against the sky?

Old-fashioned domestic products "stand up"

Before, Chairman Yu Meijing personally went into battle and danced live, and the anchor of Tianjin Store played Allegro. Later, Metersbonwe Bang Wei broadcasted the Northeast Yangko and turned handkerchiefs, and Golden Monkey Food took fans to the zoo to see monkeys … More and more old brands lost their burdens and collectively "worked" in the live broadcast room, trying their best to catch consumers’ eyes.

"Monkey monkey rushed to Tianjin Zoo overnight to bring you the live broadcast of the chairman’s’ toffee’". Following the footsteps of the "White Cat Chairman" becoming popular on the Internet, Golden Monkey Food aimed the live broadcast at its adopted Sichuan Golden Monkey; White elephant fresh also moved the live broadcast room to the elephant hall of Zhengzhou Zoo; Self-proclaimed "novice in commercial warfare", a big rooster was invited to the live candy room; The carved anchor put on a plush headgear and cos became a sculpture …

"There are also carved cards", "There are really elephants in the white elephant live broadcast room" and "The pressure is given to Wei Long, Phoenix and Seven Wolves …" The anchor met the wishes of netizens in a fancy way, and set off a climax of "stalk-playing carnival" on social platforms with a series of live animal broadcasts.

There are also many domestic live broadcast rooms on the track of "volume" talent-playing flute, allegro, yangko dance and disco dancing … In order to catch the traffic from the sky, the anchors who "really want to be seen" took turns to come into battle and took out 18 kinds of martial arts to ignite the enthusiasm of new fans. In this fiery live broadcast of domestic products "Tuanjian", many old brands that only have hundreds, dozens or even single-digit fans to watch the live broadcast unexpectedly ushered in the highlight moment of turning red against the trend.

"I can’t sleep at night, brush the live broadcast of the boss of Xiangge Guazi, and when all the goods are sold out, I will play the flute for everyone." A Shaanxi netizen shared on the social platform that the anchor of his hometown brand Xiangge Guazi didn’t even know how to put background music in the live broadcast room at first. When introducing the product, a few Shaanxi dialects appeared from time to time, but such unpretentious live broadcast made him feel very cordial. The slogan "Welcome fans and comrades to come to the Xiangge melon seed live room to guide the work" in the live broadcast room also attracted the attention of many netizens, who commented that "it’s the first time someone used’ coming to guide’ for me" and "he called me a fan comrade hahahaha", praising the anchor with unique painting style.

"The first impression brought by old domestic products is sincerity. The anchor may be amateur and not familiar with the live broadcast process, but he has been trying his best to keep up with the rhythm, will listen carefully to what everyone wants to see and interact with fans very grounded. " Netizen Xiao Hu said this.

It’s hard and hard.

"Compared with the airy four words’ where is it expensive’, these old brands that happily’ receive wealth’ and strive to catch up with the live broadcast tide can actually make people feel that domestic products are really difficult." Ms. Zhao, a post-90s consumer, told the China Business Daily that this time, domestic brands collectively landed in live broadcast rooms and social platforms, which made her see many old brands that were "never heard of, but actually older than their parents".

"I think it may be because they can’t afford to promote it. There are more than two pieces of toothpaste, soap and skin care products for more than ten dollars. Even if these brands give all their profits out, I am afraid it is not enough to find a big anchor to bring the goods." Ms. Zhao said.

"Old Chinese goods have always been there, but there is no chance to show them." On the social platform, local brands such as Yuhua and Heimei Toothpaste all said the same thing, which made netizens collectively "break the defense".

Since the development of live e-commerce, it is no secret that the sky-high commission and pit fee of the head anchor in the industry have long been. However, for many old domestic brands with small profits but quick turnover, it has become a very difficult thing to be seen by more people through live promotion. Although some brands attach great importance to online business in recent years, and have established live broadcast rooms early, most of them are self-broadcast, and their employees’ ability to attract traffic is far from being able to compete with professional and mature online celebrity anchors, so even in prime time of live broadcast, the number of viewers is often very limited.

"There are only a dozen people in our live broadcast room", "Online promotion is not watched, and praise is always a single digit" and "There are so many new products that no one knows" … In this wave of live broadcast of domestic products, more and more old brands share their experiences of falling into traffic difficulties in the past. The once well-known famous brand is "invisible" on the Internet. Facing the falling traffic, letting consumers know that this brand is "still alive" has become the first thing for many brands to broadcast live.

However, domestic brands facing many difficulties are not only turning red by "selling badly" this time. Under the attention of netizens, brands that have joined the "commercial war" have shown their best side one after another, and intuitively demonstrated their "continuous efforts" over the years with production lines full of science and technology, genuine products, hope and glory and various innovative achievements, thus proving to new fans and old friends that domestic products are worth buying.

"Efforts are bound to be seen. We are convinced that as long as we make products well, we can be seen by you. " In the live broadcast room of old domestic products, netizens infected by feelings have replied "I saw it", "Come on" and "I have placed an order for support", responding to the long-standing persistence of these brands with consumption enthusiasm.

How to "eat" domestic products for a long time

With the arrival of the highlight moment, many brands changed the background music in the live broadcast room to a song "Good Day", and even some anchors beat gongs and drums during the live broadcast to celebrate that they were finally "seen". On the social platform, there have also been ridicules such as "Jiaqi falls, domestic products are full".

However, the sudden red turn does not mean "long red", and domestic brands still have a long way to go to win the future.

"If you can’t keep the peak, you will go back to the way you came." The popularity of the three "little old man" anchors who were learning and broadcasting in the live broadcast room of Vitality 28 soared in just a few days, leaving a deep impression on netizens. From being embarrassed to shout "fan baby" and misusing forbidden words many times, to not knowing how to download and how to turn off the laborious operation of late payment, the "senior" anchors who tried live broadcast for the first time appeared to be in a hurry in the live broadcast room.

Some netizens were anxious for the anchor, leaving a message in the live broadcast room "Change young people", but they were told by Uncle Shen, an employee with 44 years of service: "Now young people don’t enter the factory, and I am the youngest." Under such circumstances, netizens used tolerance and patience to bring dawn to the vitality of the business crisis. But behind the warmth, what can’t be ignored is that the old domestic products that were once very popular but left behind by the new era need more "young strength".

Aside from the emotional filter, it is not difficult to find that the way old domestic products operate live broadcasts and social media accounts is out of touch with user habits. In a short video, the old brand Sioo3 Factory recounted the brand development history from the establishment of the factory in 1996 to the support of the Tangshan earthquake in 1976 and the flood fighting in 1998, and sincerely asked: "At the age of 63, I tried my best to run, but can I catch up with you and get some fans?" While expressing their feelings, netizens also put forward opinions such as "30 seconds have passed since gold, and I already want to take away the video, but I don’t know what to sell" and "I want to support you, but I don’t know how to buy it". In other words, this wave of traffic came too suddenly, and the old brands of "long drought meets rain" have not been fully prepared.

However, compared with the shortcomings of marketing, the inherent price advantage of old domestic products has created favorable conditions for them to open the market. Some netizens said that after watching the live broadcast, "there are a lot of domestic products in the shopping cart, which add up to only one hundred pieces", while the so-called "lowest price of the whole network" of similar products has doubled the price, and the visible benefits have poked the hearts of price-sensitive live broadcast audiences.

"Chasing live pictures? The ultimate cost performance and emotional resonance, both old domestic products accounted for. " Zhao Nvshi is very optimistic about the fans who "lost" the domestic brands in the live broadcast room in Li Jiaqi. "As long as the good quality and low price are true, I think there will be new fans willing to stay."

Original title: Hua Xizi throws 10,000 copies of "Hua Xizi" to quell public anger. Are the old domestic products ready to "rely on themselves"?

　　　　Shanghai Computer Virus Prevention Service Center reminds that computer users have recently encountered "blue screen of death" when surfing the Internet, and may be infected by the dangerous virus "Blue Screen Trojan Downloader 36864". Users should develop safe surfing habits to avoid being infringed by such viruses.

　　　　According to reports, this is a Trojan downloader virus. The virus will shut down some common antivirus software and security auxiliary software, and automatically download various Trojan viruses. With more and more viruses downloaded to the computer, the system will not be able to bear the huge resource occupation, and it may "blue screen of death" in a few minutes, causing great damage to users.

　　　　Experts suggest that computer users should install professional anti-virus software for comprehensive monitoring to prevent increasing viruses. After installing anti-virus software, users should upgrade and fix the corresponding vulnerability patches in the operating system and some application programs in time to prevent such viruses that damage the system.

More social news:

Editor: Liu Li