Simba claims to be planning a ＂retirement＂ live broadcast, and his emotions are out of control to expose the chaos in the industry

Simba, the head live streaming host of e-commerce, has recently attracted attention in the live streaming industry. In the second round of the annual live broadcast, he held a special session for mothers and babies with the well-known mother and baby brand "Good Kids". However, during the live broadcast, Simba’s emotions gradually lost control due to some negative comments in the live stream.

In a state of excitement, Simba mentioned the dispute with entertainment live streaming host Ma Hongtao and Taiyuan Lao Ge. He claimed that he had never suppressed other live streaming hosts, but instead pointed out that Ma Hongtao had used the speech clips of Simba’s live stream to create the effect of the program, deliberately misleading the audience and targeting Xin Xuan. Subsequently, Simba publicly accused the relevant live streaming host in the live stream and expressed strong dissatisfaction with the platform. Due to continuous excessive remarks, the accounts of Simba and many live streaming hosts under Xin Xuan were banned. Although New Consumer Daily checked with Kuaishou and Xin Xuan about the incident, neither side responded.

A few days ago, Simba’s long-planned live broadcast of "Good Boy" maternal and infant products finally went LIVE. Everyone predicted that the sales of this live broadcast would easily reach 5-800 million, after all, the maternal and infant market has huge potential. However, the fact was unexpected. The sales on that day were far lower than expected, and only more than 100 million were sold in the end.

In fact, for this live broadcast, Simba started to warm up several days in advance, and the Goodchild brand also actively cooperated. But such sales results did make Simba feel a little frustrated, and even felt that he had "lost the chain" and felt sorry for the Goodchild brand.

Simba, who was in a low mood, drank some wine during the live broadcast, and his mood was even more unstable. He emphasized many times: "All the losses of this live broadcast should have been borne by the Goodchild brand, but now it is borne by our Xin Xuan."

What made Simba even more depressed was that he couldn’t see the number of people online in the live stream that day. For an experienced live streaming host, the inability to adjust the live stream status according to the real-time number is undoubtedly a huge annoyance. He believes that this is a problem with the ks platform and is quite dissatisfied with it.

As soon as Simba was excited in the live stream, he began to talk about his grudges with those entertainment live streaming hosts and live streaming hosts. He specifically mentioned Ma Hongtao and Taiyuan Lao Ge.

Simba said that he has never suppressed the delivery of other live streaming hosts, but Ma Hongtao and Taiyuan Lao Ge are not kind. Ma Hongtao once cut what Simba said in the live stream into clips and took them to his live stream PK for effect, deliberately touching porcelain and misleading the audience.

Simba was so angry that he directly scolded those live streaming hosts in the live stream and denounced the platform. What he said was quite gunpowder, and it seemed that he was really pissed off this time. However, this matter is also complicated, after all, the grievances and entanglements in the live stream circle cannot be explained clearly in a few words. I just hope that Simba can calm down and deal with these contradictions well, so as not to make things worse.

Just when Simba was out of control, some emotional live streaming hosts deliberately came to "touch porcelain", which made him even more annoyed.