MG MG： From ＂Coupe Family＂ to Global Smart Car Leader
At the 2024 Guangzhou Auto Show, the MG MG of SAIC unveiled a number of new cars, including the 2025 model, the pure electric rear-drive SUV model ES5, and a new generation of models. It can be said that it reflects the strategic layout of MG MG brand’s oil and electricity "with two fists", and 2024 happens to be the 100 years of the birth of MG brand, and it is a pure century-old car enterprise. From the initial British sports car to today’s "global coupe family", MG brand not only continues to deepen its sports attributes, but what else has SAIC empowered it? Sina Auto has had in-depth communication with many executives of MG brand with such problems.
As Yu Jingmin said: "Becoming a’ coupe family’ is not a one-off event. This is the DNA of MG brand and an innate persistence." MG not only set off a coupe craze in China market, but also steadily marched into the global market through accurate product layout.
The new MG7 released this year once again verified the position of MG in the coupe field, from the MG5 with a price of less than 100,000 yuan to the "new benchmark for B-class cars" MG7, and then to the Cyberster with a convertible of more than 300,000 yuan. With a wide range of products, MG has brought "affordable and cool" driving experience to car owners around the world.
In the future, MG will continue to accelerate market expansion, covering both male and female consumers, and launch a variety of fuel and new energy vehicles to form a more complete product pedigree. Yu Jingmin clearly pointed out: "We want to make the coupe not only a car choice, but also a way of life."
New Energy and Intelligence: Defining the Future Car Experience
In the wave of intelligence, MG has grasped the frontier of technology and made intelligent transformation from traditional fuel vehicles to new energy vehicles. Zhu Yong emphasized: "Fuel vehicles can also be smart, and MG7′ s intelligent parking and driver assistance system has reached the leading level in the industry." The driving assistance capability of the 2025 MG7 in cities and high speed, as well as the continuous support of OTA upgrade, provide fuel vehicle users with an intelligent experience comparable to that of new energy vehicles.
In the field of new energy, the newly launched battery life and comprehensive performance show the hard-core strength of MG in the electric vehicle market. This pure electric rear-drive SUV has exceeded 5,000 units in five days of listing, winning the favor of young consumers with actual performance. Luk Ka Chun said: "Our 86% endurance achievement rate is not a gimmick, but a real responsibility for the actual car use scene of users."
MG’s plan shows that new models equipped with solid-state batteries will be launched in the future to achieve a more efficient and safer endurance experience, and the layout of new energy products will be strengthened globally.
Global Layout: MG Blueprint from Britain to the World
As a British brand, MG’s performance in the European market is particularly eye-catching. In 2023, SAIC exported 242,800 MG models to Europe, ranking first among China’s car companies in exporting to Europe. Yu Jingmin mentioned: "We have entered the most difficult market in the world through products that meet the highest standards in Europe and persistence in long-term."
Even in the face of the EU’s high tariff challenges, MG is still optimistic about the future. Next year, MG will launch a number of new models in Europe and other global markets, including the MG ES5, to meet the diverse needs of consumers with intelligent and performance-oriented products.
Brand Upward and User Experience: Creating a "Second Home" for Young People
MG not only innovates at the product level, but also continuously improves the user experience. From the real endurance test in 19 cities across the country, to the first pet-friendly exhibition hall, and then to various activities that interact with users, MG focuses on the lifestyle of young people and builds emotional connections between brands and users.
Luk Ka Chun said: "Order delivery is just the beginning. We hope to become attached to users with better service and experience." In 2025, MG will launch more global models, and at the same time continue to deepen the China market, and "play together" with more young users through brand rejuvenation activities and user operation projects.
To sum up, challenges and opportunities are related to the future of MG. Under the fierce competition in the global automobile industry, MG has shown strong anti-pressure ability and continuous innovation. Yu Jingmin predicted: "In 2025, we will not only double the sales volume, but also achieve breakthroughs in brand and bicycle value, bringing users truly valuable products and services."
MG is starting from a century-old brand accumulation, driven by technological innovation, and writing a new chapter for the automobile industry in the next century with a global vision and a rejuvenation strategy.