Iqiyi opens online movie 2024 with a new cooperation mode： the account will be divided according to the viewing time ladder.

Zhongxin Jingwei, December 19th, on December 18th, iQiyi announced that from January 1st, 2024, the new cooperation rules will be implemented in the online movie billing mode, and the income of all members who have exclusive cooperation in premiering movies and the income of premiere movies of Cloud Cinema in the membership billing period (SVOD) will be adjusted from "long billing on time" to "long billing on time". After adjustment, the online movies exclusively launched on the iQiyi platform, during the billing period, members watched for more than 10 million hours, more than 6 million hours and less than 6 million hours, and the corresponding 10,000-hour ladder billing prices were 3 yuan, 2 yuan and 1 yuan, respectively, and the final total box office was the sum of the income of each ladder.

The new billing mode maintains the service direction of the platform without pre-rating, and the audience’s consumption preferences directly determine the revenue of the film. At the same time, on the basis of "dividing accounts according to members’ viewing time", it will be further developed into the mode of "dividing accounts on time and long steps", which will help to further play the value of "audience choice" and benefit excellent films.

All along, iQiyi has continuously encouraged excellent film online distribution through the iteration of online film distribution cooperation mode, and is committed to creating a fair, healthy and transparent film online distribution and trading market for filmmakers.

In 2022, iQiyi took the lead in canceling the rating of online movie platforms, and adjusted the "effective click-and-play (VV) billing" to "billing according to the viewing time of members". At the same time, the "Cloud Cinema Premiere" mode was introduced, and the double window period of PVOD+SVOD was used to divide the accounts. The user’s willingness to purchase tickets online and the viewing time of members became the decisive factors affecting the film’s revenue. At the beginning of 2023, iQiyi launched the box office inquiry system of the premiere movie of Yunying Cinema to share the platform data capability with filmmakers; In August of the same year, Iqiyi cancelled the review link of the filming platform for films that have obtained the "network drama distribution license" or "national film bureau film release license" and met the premiere conditions of members, further simplifying the cooperation process between the film parties.

After the platform launched a series of cooperation measures to simplify the film cooperation process, give the audience the right to choose the market, and make the box office data open and transparent, more powerful filmmakers who can create films that the audience loves stand out. In 2024, iQiyi will continue to serve filmmakers in this direction, and work with outstanding filmmakers to find good stories and provide users with more good movies. (Zhongxin Jingwei APP)

Author: Qin Zhiwei