When it comes to "Toyota Crown", many people are familiar with it. This model, born in 1955, is not only the masterpiece of the Toyota brand, but also the representative model of Japanese luxury mid-range and high-end cars. Luxury, quiet and comfortable, calm and reliable are its important labels. Looking back at the 67-year history of "Crown CROWN", it has undergone 15 generations of changes, and each generation has been "ingenious and carefully crafted", creating one classic after another.
Today, this 67-year-old brand, which has undergone 15 generations of model changes, will become a high-end sub-brand of FAW Toyota in 2021, and will be fully upgraded under the TNGA architecture, bringing users a high-quality car life with excellent product quality, so that the fully rejuvenated Crown brand shows "luxury with character".

Crown standard as the foundation, lean production to create the highest quality
As the first flagship SUV after the rejuvenation of the Crown brand, the Crown Land Fang was born in the first overseas TNGA factory of the Toyota brand in the world – Tianjin FAW Xinyi Factory. On this basis, the Tianjin FAW Toyota Xinyi Factory aims to "prepare with high standards, put into production with high quality, and achieve high efficiency". With the ingenuity of excellence and extreme improvement, it has created multi-dimensional Crown-level product standards such as "quality control management, production process, materials, and quiet design", successfully ensuring the ultimate quality of the Crown Land Fang and realizing the further improvement of FAW Toyota’s core manufacturing capabilities.

In terms of quality control management, it adopts Toyota’s Class 1 quality standard, which strictly checks all aspects of product production to ensure quality and consistency to the greatest extent. In terms of production process, Crown Land has a world-leading automated production line, body welding adopts anti-splash welding technology, and 1113 robots ensure quality and consistency to the greatest extent. The spraying workshop adopts "three coats and one bake" spraying technology, and sprays through 42 robots and 8 processes to control the spraying accuracy of Crown Land; the stamping workshop adopts integrated stamping, and uses tolerance management and surface quality management to ensure the quality process of Crown Land.

In terms of materials, the interior of the Crown Land Fang is made of a large number of soft and high-grade wood grain materials, and the instrument panel is introduced into the sewing process, which makes the Crown Land Fang show its style. In addition, the large number of applications of TNGA polymer vibration damping materials, high-efficiency sound insulation glass, and sound-proof vibration isolation materials have made the Crown Land Fang quiet and upgraded.
Awarded CCTV "Best SUV" to demonstrate the strength of the hardcore flagship
The outstanding product charm made the Crown Land Display a hit when it went public. Not only did it create a miracle of breaking 10,000 orders within 48 hours of listing, but it also won more than ten awards in just four months after listing. In particular, the "Best SUV" award of China National Radio and Television Station 2021 "China Automobile Festival" was included in the bag, which once again proved that the Crown Land Display with better appearance and strength is a high-quality flagship SUV that is "applauded and called".

Crown Land is built on the TNGA-K platform, with a low center of gravity design and a heroic body over 5 meters, showing the king’s imposing manner. The "Crown" logo full of dignity, the dynamic honeycomb front grille and the slender and sharp three-eye LED headlights build the powerful and brave domineering front face of Crown Land; the extended side lines, as well as the combined LED taillights with both a sense of width and a three-dimensional sense, bring a strong visual impact, forming the distinctive design style of Crown Land.

Crown Land Pad has an innate delicate design and quality style. The instrument panel and interior lining and other details are all wrapped in leather fabrics, so that all the areas that the occupants can reach in the car have soft materials, and the high-end feeling is oncoming; the ergonomically designed seats have good comfort and wrapping, and the riding experience lives up to the name of Crown. At the same time, following the classic crown quiet gene, the front windshield and front side rows are made of sound insulation glass, and the body is equipped with sound insulation materials and vibration damping materials in a wide range, so that every moment in the car can be quiet and comfortable.

The long wheelbase of 2850mm allows the Crown Land to have a wide and comfortable cockpit. In particular, the sliding distance of the second row of seats is 180mm, and the adjustable range is wider, making the third row have more ample legroom. Supplemented by a 520mm deep suitcase, it can meet and expand different riding and loading scenarios.

Efficient power for excellent driving quality
If the heroic body, dynamic styling and ultra-luxurious and exquisite interior of the Crown Lu Fang are eye-catching, then its rational and pragmatic hardcore technology is even more fascinating.
The Crown Land Driver is equipped with a new generation of TNGA 2.5L dual-engine hybrid system, with a comprehensive power of 183 kilowatts. Matched with it is an E-CVT electronic continuously variable transmission, which brings smooth power while reducing the fuel consumption of the Crown Land Driver to 5.8L/100km under comprehensive working conditions, making "1 tank of oil for a thousand-mile longitudinal engine" a reality.

At the same time, thanks to the development of the new chassis of the TNGA architecture, the Crown Land Ramp adopts a combination of front McPherson + rear fork arm independent suspension, supplemented by the same shock absorber of the Lexus LM and the blessing of the E-FOUR electronic four-wheel drive system, bringing excellent driving texture.
Rich configuration makes driving more secure
In terms of configuration, the Crown Land Display is equipped with a new generation of Toyota Safety Sense smart safety system and 7 SRS air bags as standard, and is equipped with PKSB parking assistance system, PVM panoramic monitoring system, and kick induction electric tailgate with anti-pinch function, which adds another layer of peace of mind. The 12.3-inch multimedia navigation system, 12.3-inch full LCD instrument panel and HUD head-up display system can display the necessary driving information in the driver’s line of sight, making driving easier.

The intelligent voice interaction system it is equipped with only needs to say "Hello Toyota" to complete navigation, listening to songs, making calls, controlling air conditioning and other operations, which is convenient and convenient; in addition, comfort configurations such as facial recognition system and independent automatic air conditioning in the three-temperature zone, panoramic sunroof, and 11-speaker JBL advanced surround sound system are also available, showing the luxury status of Crown Land.
It can be said that in the context of the increasingly hot domestic market for car purchases, Crown Land has the inherent noble aura of the Crown brand, and at the same time integrates modern car design elements and highlights the sense of sports, satisfying consumers’ dual needs for luxury and sports. In addition, under the TNGA architecture empower and Toyota’s leading HEV hybrid technology, Crown Land has also been greatly improved in terms of driving texture, power fuel consumption and safety. Coupled with the wide luxury and quiet seven-seat large space, Crown Land has entered the high-end automobile market with highly competitive product advantages, meeting the needs of the new luxury market segment. Crown Land will also bring users an unprecedented style of life with its "luxury with character".