Zhijie S7 went public again, and its ＂Chinese content＂ increased, but Yu Chengdong didn’t say ＂far ahead＂.

On April 11th, after a brand-new "back-to-furnace upgrade", it was reloaded at the Huawei HarmonyOS Ecological Spring Communication Conference. The price of the Pro entry model remained unchanged at 249,800 yuan, but the prices of Max, Max+ and Max RS all dropped by 20,000 yuan compared with the previous ones. In addition, a brand-new top-of-the-line model Ultra Four-wheel Drive flagship version was added to the intelligent S7 this time, with a price of 349,800 yuan.

As the first car between Huawei and Huawei, and also the first car of Huawei, Zhijie S7 was listed as early as November 28th last year, and the market was once very hot. According to official data, as of December 2023, its large quantity exceeded 10,000 units. However, due to the shortage of chips and the relocation of factories, Zhijie S7 was "difficult to deliver" and was collectively diss by prospective car owners, and the enthusiasm of the new car quickly dissipated.

This time, the second listing of Zhijie S7, the first solution is the delivery problem. Yin Tongyue, Party Secretary and Chairman of Chery Holding Group Co., Ltd., personally stood on the platform to "guarantee the ticket": Chery’s factory for Zhijie can achieve the production level of delivering a Zhijie S7 in one minute; Chery regards Zhijie as the most important project of the enterprise, and establishes an independent division of Zhijie to promote it with exclusive manufacturing industrial parks and special resources; Huawei’s technology and standards deeply empower intelligent manufacturing. The factory of Zhijie S7 has passed nearly 10,000 tests, and the quality is absolutely online.

Secondly, the market environment faced by Zhijie S7 today is not the same as last November. First, the drastic price reduction of Han EV made the competition intensity of the 200,000-yuan pure electric car market increase sharply, and then it absorbed most of the traffic at the smart electric coupe track. Coupled with the strong smell of gunpowder added by brands such as, Zhiji and even others, the pressure of intellectual S7 was not small.

Huawei’s countermeasures, on the one hand, reduce the price of the main sales model of Zhijie S7, on the other hand, increase the "Chinese content" of new cars. According to reports, Zhijie S7 is equipped with Huawei’s eight "black technologies", including Huawei Turing Intelligent Chassis, Parking Driver, Car Omni-directional Anti-collision System, HarmonyOS 4.0 Intelligent Cockpit, Huawei DriveONE 800V Silicon Carbide High-voltage Power Platform, Huawei "Whale" 800V High-voltage Battery Platform, brand-new laser radar and Huawei Pangu Model Art..

Moreover, Yu Chengdong "connotes" Xiaomi SU7 many times at the press conference, and obviously regards it as the strongest opponent. In terms of price, Zhijie S7 is higher than Xiaomi SU7, so we will focus on the whole system 800V, intelligent chassis and intelligent driving ability, which are the advantages of Zhijie S7.

According to official information, as an entry-level model, Zhijie S7 Pro will be the first Huawei Visual Intelligent Driving HUAWEI ADS Basic Edition, which does not rely on laser radar and high-precision maps to realize "the national expressway is fast and easy to open and the intelligent parking is easy to stop"-the national expressway and urban expressway support NCA intelligent driving navigation assistance, intelligent driving up and down the ramp, and it has certain ability to change lanes and avoid obstacles when encountering road construction, cone barrel diversion and other scenes. Intelligent parking supports more than 160 kinds of parking spaces, such as special-shaped parking spaces and custom parking spaces, which can be parked immediately. At the same time, the battery pack of Zhijie S7 Pro will be upgraded to 82kWh, and the comprehensive cruising range of CLTC will be increased to 705 km, which will not increase the price compared with the old model.

Yu Chengdong said, "Smart driving is not a kind of smart driving where futures are in stock and you can enjoy it when you pick up the car" and "you can drive if you have a road". At present, Huawei’s advanced intelligent driving system ADS has covered all main roads and branches in 40,000+cities and towns across the country. NOA, the city of Xiaomi SU7, will not be opened nationwide until the end of the year, and many "small print clauses" have been attached.

However, one thing is worth pondering. Yu Chengdong didn’t say "far ahead" once in the release process of Zhijie S7 Pro. I don’t know if it was really "mentioned" by online rumors, or was it that he didn’t have enough confidence in the future performance of Zhijie S7 listed for the second time? In contrast, Yin Tongyue was generous with his praise. He bluntly said, "China can’t build a good car without Huawei", and the feeling given to him by the intellectual S7 "can’t even be described in Chinese" only reminded him of an English word "Amazing".

Shuidi Automobile believes that although Zhijie S7 and Xiaomi SU7 seem to be aiming at each other, the actual audience groups are not the same. At present, it is still in its infancy. The first batch of users must be loyal rice noodles, and most of them are users who pursue topic and adopt early adopters. They are hard to be swayed by competing products. Although the intellectual world is also a brand-new brand, there are Aouita and Wenjie before, and there will be enjoyment behind, so the "Huawei aura" of the intellectual world is not so eye-catching.

The author judges that the sales volume of the reloaded intelligent S7 must be much better than before, but it is probably more difficult to benchmark your own big brother, because the problem is not Huawei, but increasing the range.