From "disdain" to "envy", Cyrus has transformed into a hundred billion Chinese army.
Sailisi Super Factory, located in Liangjiang New District, Chongqing, is very busy at the moment.
This new energy automobile factory, which started construction last year and took one year to complete and put into use, is also the latest, largest and most intelligent of the three existing factories of Celestial. Its primary task is to undertake the manufacturing of the M9, which was listed in December last year.
As a flagship SUV with a price of more than 500,000 yuan, the M9 in the world has been on the market for three months, and it has snapped up 70,000 vehicles. This has also brought a great test to its delivery. On social media, there was once the anxiety of users "waiting for the car with money".
However, on February 5th this year, the problem was quickly solved with the simultaneous commissioning and delivery of the super factory and the customer M9. On April 11th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, said that the monthly delivery capacity of M9 has exceeded 25,000 vehicles. In other words, the Sailis Super Factory has been able to achieve "one car off the assembly line in more than one minute".
In just two months, this super-smart factory for new energy vehicles, with an investment of 10 billion yuan, covering an area of 2,700 mu and an annual production capacity of 700,000 vehicles, integrates leading technologies such as automation, high-end, intelligence and greening, and has achieved a leap-forward improvement in delivery capacity.
Delivery, as an important part of vehicle life cycle, reflects the manufacturing strength of brands and enterprises. The efficiency of delivery and the quality of products delivered are closely related to it. It can be said that the products are in the front and the delivery is guaranteed in the rear.
If the delivery ability can’t keep up, or the quality of the delivered products is problematic, it will definitely lead to a decline in brand sales and word of mouth and loss of competitiveness. This is also the reason why major brands are competing for delivery ability.
With the continuous improvement of the delivery efficiency of Sailis Super Factory, it is reported that "it takes only 30 seconds to get off the production line at the earliest" after full production. With its excellent product strength, the M9 will bring greater improvement in sales volume. After all, many consumers who hold money are very concerned about the delivery cycle.
What is the manufacturing strength of Celestial Super Factory, which can provide strong delivery guarantee for the intelligent car that sells for more than 500,000 yuan and is positioned as the flagship of luxury technology?
On April 16th-17th, Celestial Automobile held a super factory media open day, and Grand View of Automobile was invited to enter this brand-new factory, witnessing the whole process of its "intellectual creation" level and the birth of M9.
A Lighthouse Factory Made by Automobile Intelligence
In the major workshops of Sailis Super Factory, mechanical arms can be seen everywhere waving and AGV automatic guided vehicles can shuttle flexibly, showing a busy scene.
However, in these huge workshops, workers are rarely seen most of the time, and all production links are completed in a highly automated and intelligent system.
Sailis staff introduced that the unmanned production line of Sailis Super Factory is leading the world. Only smart terminals, there are currently more than 1,600 in cooperative operation. As the subsequent production capacity continues to climb, the application in this area will continue to increase.
At present, the automation rate of the final assembly workshop of Sailisi Super Factory is also the highest in the industry. The automation rate of welding and spraying has reached 100%.
Its fully automatic intelligent servo press line cooperates with a single-arm manipulator to realize 100% automatic production, and can press up to 16 sheet metal parts in one minute. Then it is automatically transported into the warehouse by AGV, and efficient transportation ensures production efficiency.
Self-piercing riveting, hot melt flow drilling, laser flying welding and quality automatic visual inspection system, the application of these top technologies in the industry, also ensures the high strength and reliability of the welded body.
The application of the world-class automatic inspection system for painting quality of spraying process can realize 100% automatic inspection, interception and traceability of process quality, and ensure zero-defect body. Chassis, front and rear suspensions, battery packs and other automatic assembly have also achieved the highest automation rate in the industry.
All of the above are the important support for the future realization of "one car off the assembly line in 30 seconds" by Sailis Super Factory.
In addition, the integrated die-casting technology that everyone is competing for now is also quite advantageous in Sailis Automobile. Sailis is the first new energy vehicle enterprise in China to use 9000T integrated die-casting technology, from which the "Xuanwu Body" of the M9 comes.
In addition to the leading strength in intelligent manufacturing, Celes Super Factory has also built an "IOT Internet of Things Platform" on the basis of innovative technology, and carried out strict quality control management on the whole process of vehicle production.
The platform applies emerging technologies such as cloud computing, big data, Internet of Things, 5G, etc., intelligently monitors each vehicle, forms "one vehicle, one file" refined management, and interconnects the data of the whole value chain of vehicles.
For example, the platform can realize 100% automatic collection and analysis of quality data, automatically extract abnormal features, judge and control the line, intercept in real time and automatically locate abnormal equipment once there is a quality problem.
Of course, it is not only the intellectual strength of the factory that ensures efficient delivery and product quality. The integration of industrial chain and the construction of ecological circle are also important factors.
Since its birth, the brand fans and sales have been rising, especially the new M7 and M9, one of which set a record of "174,000 vehicles in seven months" and the other set a record of "70,000 vehicles in three months".
Automobile is a product consisting of more than 10,000 to 20,000 parts. The lead time involved in the surge in sales not only requires the manufacturing level of the factory, but also tests the industrial chain resources of the enterprise.
Whether it is Celestial Super Factory, Liangjiang Smart Factory or Shapingba Phoenix Factory, it can guarantee the production and delivery of vehicles with very high sales volume and quality, which shows that since we jointly built the brand of Wenjie with Huawei, the evolution of Celestial Automobile has been all-round, including the efficient integration of the automobile industry ecosystem, the centralized production of key components and the communication of zero distance, so as to achieve the high-quality and efficient delivery of high-end smart electric vehicles such as Wenjie M7 and M9.
From "being questioned" to "being imitated"
Since Cyrus took the lead in joining Huawei’s "Smart Choice Model", the market has been full of doubts about the feasibility of this business model and Cyrus cars for a long time. To tell the truth, the author was not optimistic about Seles’ initiative to hand over the "soul" to Huawei.
However, the tenacious growth of the brand in the world over the past two years has made people see the extremely tacit cooperation between Cyrus and Huawei, which has produced very excellent chemical reactions. What Jia Yueting didn’t realize was the "ecological reaction", but Cyrus and Huawei realized it.
Before cooperating with Huawei, Cyrus was just an unknown "ugly duckling". After cooperating with Huawei, Cyrus is equivalent to starting a new business, not only learning from Huawei’s excellent management experience in all aspects, but also improving its technical level in the manufacturing process and quickly entering the international leading echelon of intelligent new energy vehicle manufacturing.
The powerful empowerment of Huawei, the excellent intellectual creation and advanced supply chain management ability of Cyrus Auto, and the tacit and in-depth cooperation between the two parties have jointly achieved the success of the brand.
With the continuous hot sales of the products in the world, the share of Celestial Automobile in the intelligent new energy market is increasing, the revenue performance is getting better and better, and the stock market value is getting higher and higher. In the past six months, the share price of Cyrus has soared, and it has nearly doubled since the end of the third quarter of last year.
Just this week, the popularity of Sailis in the stock market can be described as staggering. On April 19th, Cyrus’ share price jumped to the peak again, closing at 95.48 yuan per share in the afternoon, with a total market value of 144.2 billion yuan. The market continues to be optimistic and the sales volume continues to grow. When the sales volume in the world reaches a certain scale, the profit of Cyrus will also follow.
In fact, the cooperation between Cyrus and Huawei is continuous and in-depth. For the boundary created jointly by the two parties, we can see that Huawei continues to give full play to its advantages in intelligent cabin, intelligent driving, user insight and product definition, while Cyrus is deeply cooperating with industrial resources to promote the application of new technologies, materials and processes, and create a model for cross-border integration of ICT enterprises and vehicle enterprises.
The sales targets of the two sides have long been clear. In the joint business deepening cooperation agreement signed by Cyrus and Huawei in February last year, the two sides set the goal of realizing the production and sales of 1 million new energy vehicles in 2026.
Nowadays, the number of customers M7 and M9 is constantly increasing, and the customer M5 has started the pre-sale and will be listed soon, and the customer M7 will also launch a new version … It seems that the annual production capacity of the three factories in Celestial has already been prepared for achieving the sales target in 2026.
The success of the cross-border cooperation between Cyrus and Huawei proves the innovation and leadership. In this cooperation, Cyrus dared to be the first to "eat crabs", which not only showed outstanding open courage and courage, but also successfully formed a unique "Cyrus model" in the process of in-depth practice of cross-border cooperation.
As the effect of this model continues to be highlighted, Celis has also changed from being questioned to being imitated. Nowadays, there are more people joining Huawei’s intelligent car selection project, namely Zhijie (Huawei+Chery), Xiangjie (Huawei+BAIC) and the fourth "Jie" (Huawei+Jianghuai) that has not been officially announced.
Although the "world" is increasing, as the first brand launched by Cyrus and Huawei, the first-Mover advantage is very obvious.
The impact of the unprecedented changes in a hundred years on the automobile industry is accelerating fission. In a bloody sea of competition for new energy vehicles, more and more people see the possibility and importance of taking the initiative to change and taking the initiative in the market to lead the way to phoenix nirvana. Sailis, who is at the forefront, has become a lighthouse.