How did the domestic kiln with fire in Wujing become popular？
2023 Spring Festival movie hot, the most popular box office is the Wandering Earth 2, the film in the domestic box office results of 2.765 billion yuan, the North American box office also entered the top ten, can be said to be gratifying results. And the topic of the Wandering Earth has also been on many popular searches, related derivatives of crowdfunding in just a week to break through the small goal of 100 million, this series of dazzling data broke the record of Chinese entertainment derivatives crowdfunding.
As a representative work of domestic science fiction films, Wu Jing’s achievements have also been refreshed again. He has become the first 30 billion actor in China. At the same time, Wu Jing also relies on his rare charm to bring a soda brand, which is a domestic kiln.
Big Kiln Beverage, consumers may be unfamiliar with this enterprise. But last year, the company’s sales are estimated to have reached 3 billion, which can be said to be the invisible champion in domestic soda. Big Kiln Beverage has also successfully rushed out of Inner Mongolia and developed smoothly to the whole country.
As for why large kiln drinks can quickly come out of the circle and attract many consumers, what is the reason?
First, the advantages of large kilns
After a wave of popularity with Wu Jing’s endorsement this year, Dayao’s marketing route has also begun to transform. They carried out brand strategic cooperation with Hua and Hua last year, so that their brand has reached the pace of marketing upgrade. And they created a loud slogan of "Atmospheric Water, Drink Big Kiln" and carried out a large-scale advertising dissemination.
In addition to cooperating with Wujing, Dayao has also carried out coverage-style advertising and marketing with Wanda Media, Beijing Subway, and some landmark business districts and high-traffic areas of the subway, significantly enhancing its brand influence in famous cities across the country.
Second, a major attack on catering
In the advertising campaign of Dayao, Dayao has placed the main offensive feature on the catering channel. Its representative soda, honey and other carbonated drinks have a perfect fit with barbecue and hot pot, and many consumers even said that "you must eat barbecue with Dayao".
III. The soda industry seeks change
The domestic soda industry has undergone significant changes recently. Since the revival of the national tide, domestic soda has emerged one after another, and the Arctic Ocean was all the rage before the big kiln drinks.
The Arctic Ocean was once known as the national soda. When it first became popular across the country, it attracted a lot of traffic. It is still loved by consumers and has become a childhood memory.
After the revival of domestic soda, feelings have become the inevitable traffic password every time. With the help of this trend, domestic brands have begun to upgrade and transform.
Therefore, it also makes the overall environment of the soda industry better. In the foreseeable future, the trend of the national tide in the soda industry is expected to continue, and the industry has a bright future.
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