Keeping integrity, innovating and being happy, the press conference of Spring Festival Evening 2020 was held.

　　"share a well-off dream and have a happy New Year". At the press conference of "Spring Festival Gala 2020" held by the Central Radio and Television General Station on January 20th, the relevant person in charge introduced the highlights of this year’s Spring Festival Gala program creation and a number of technological innovation applications to the media around this theme. At the meeting, an all-media communication plan for the Spring Festival Gala was also released. The Spring Festival Evening in 2020 will continue to embody the theme of people’s nature, nationality, folklore, festival, times, fashion and internationality, and achieve all-round innovation breakthroughs from stage art, party interaction, application of new technology and integrated communication.

　　Jiang Wenbo, a member of the editorial meeting of the Central Radio and Television General Station, introduced the application of scientific and technological innovation in the Spring Festival Evening of 2020.

　　Inheritance and innovation, accompanied by joy.

　　The 2020 Spring Festival Gala will be magnificent, novel and lively, with surprise gift style and features, which will make people feel refreshed. The whole program is innovative in inheritance, and it is full of positive energy in the atmosphere of "happiness, auspiciousness and jubilation".

　　Language programs take social responsibility and responsibility as their creative theme, deeply reflect social reality, show people’s lives, and at the same time strengthen the artistic level of the programs, and the audience is infected and edified in a subtle way. In the lineup, the new generation of actors and powerful comedy veterans who have been active on the stage for a year have joined hands to create a happy and grounded stage in Xian Yi, young and old.

　　Speech by Jeikiy, member of the editorial meeting of the Central Radio and Television General Station

　　Song and dance programs are closely related to the theme of the times and are more popular in the expression of lyrics and songs. The loud songs sang the people’s full sense of gain and happiness, and even sang the beautiful expectations for the New Year. Dance programs include both international fashion products and classical dances with full charm.

　　There have also been new breakthroughs in traditional Chinese opera and magic miscellaneous programs. Different from the past, this year, both artistry and popularity were taken into account at the beginning of program creation. Acrobatics and martial arts programs combined first-class teams, first-class skills and first-class packaging to realize the expression of traditional culture in the times.

　　This year’s Spring Festival Evening stage is full of famous artists of all ages, including national treasures of the older generation of artists, middle-aged powerful actors, and young people who are widely welcomed by the audience at present, taking into account the love and needs of audiences of all ages.

　　The stage setting of the main venue+sub-venue is still a continuation of the design of the Spring Festival Evening. The location of the sub-venue highly shows the regional characteristics and naturally extends the joyful and festive atmosphere of the main venue. The main venue in Beijing joined forces with Zhengzhou Branch in Henan Province and Dawan District in Guangdong, Hong Kong and Macao to present a "Prosperous Gala".

　　Technological innovation has become a bright spot, and the youthful Spring Festival Evening has unlimited charm.

　　The application of scientific and technological innovation is a highlight of this year’s Spring Festival Evening. It will better adapt to the audience’s viewing needs in the all-media era and bring a refreshing audio-visual experience to the audience.

　　For the first time, the stage of the Spring Festival Evening creates a three-dimensional dance beauty, and at the same time, it uses the flying screen technology to create a 360-degree surrounding landscape. Through excellent video production, the audience can have the ultimate experience of "naked-eye 3D" in front of the screen, showing the charm, vitality and innovation of the Spring Festival Evening in the new era.

　　At present, the 5G network has fully covered the Beijing main venue and the Guangdong-Hong Kong-Macao Greater Bay Area and Zhengzhou sub-venues. In the Spring Festival Evening of 2020, the 4K accompanying HD production mode pioneered by the General Station will be adopted, and more than 40 sets of 4K special shooting equipment, such as orbital robots, drones and online virtual systems, will be widely used for program production, so as to realize intelligent live broadcast of all-factor 4K ultra-HD TV. Through the virtual network interactive production mode (VNIS) pioneered by the main station, CCTV video will realize the first VR live broadcast in the Spring Festival Evening.

　　The main station will also produce the 8K ultra-high-definition TV version of the Spring Festival Evening 2020 for the first time, and release the live movie of the Spring Festival Evening 2020 for the first time.

　　All-media communication, creativity.

　　This year’s Spring Festival Gala will continue all-media communication, and at the same time, it will also focus on actively exploring new ideas for communication. CCTV video, CCTV news new media, CCTV, Yangguang. com and International Online will be broadcast live to the whole world. This year’s Spring Festival Gala also cooperated with Aauto Quicker to launch 1 billion red envelopes for the Spring Festival Gala, adding a jubilant atmosphere to the Spring Festival Gala and conveying sincere wishes to the audience through innovative large and small screen linkage. In addition, Taobao has become the exclusive e-commerce partner of the Spring Festival Evening in 2020, and the two parties will jointly bring the largest exclusive e-commerce subsidy in the history of the Spring Festival Evening, paving the way for a new paradigm of T2O communication.

　　The concept of "flash" will be integrated into the stage of this year’s Spring Festival Evening for the first time, breaking the stage boundaries, enhancing the audience’s sense of participation, and showing the strong innovation, cohesion and influence of the brand of "Spring Festival Evening" through a series of new ways of playing.

　　On New Year’s Eve, CCTV Comprehensive Channel, Variety Channel, Chinese International Channel, National Defense Military Channel, Children’s Channel, Agricultural and Rural Channel and 4K Ultra HD Channel will be broadcast live. Voice of Music, Classical Music Broadcasting, Voice of Literature and Art, and China Traffic Broadcasting will be broadcast live simultaneously. News Channel, English Channel, Spanish Channel, French Channel, Arabic Channel, Russian Channel, Voice of China and Voice of Greater Bay Area punctuate the wonderful programs of the Spring Festival Evening.

　　More than 500 media outlets in more than 170 countries and regions, including the United States, Britain, Japan, Russia, Brazil, Singapore, United Arab Emirates, Malaysia, Thailand and Laos, and cinema lines in more than 20 countries and regions will also broadcast the Spring Festival Evening and live movies.

　　Accompanied by every flavor of the year, accompanied by every expectation, the initial intention of the Spring Festival Evening remains unchanged, and integration and innovation continue. The 2020 Spring Festival Gala will uphold the mission of raising flags, gathering people’s hearts, educating new people, promoting culture and displaying image, and dedicate a Chinese cultural "New Year’s Eve" belonging to Chinese people all over the world. On January 24th (New Year’s Eve), the 2020 Spring Festival Gala will be with you! (Photography Wu Han ieee fellow)