Official response: Audi will buy Zhiji electric vehicle platform.
[car home Information] Recently, according to the blogger, it was learned from the source that Audi plans to cooperate with Zhiji on the electric vehicle platform and purchase the platform license. Zhiji is a high-end brand owned by SAIC, and SAIC itself is also a partner of Audi. In order to avoid large fluctuations in the market, the purchase platform may adopt a differentiated strategy of "divide and conquer the north and the south".
In this regard, Audi China said, "Audi has been committed to contributing to the development of China’s automobile industry. Adhering to the strategy of "in China, for China", Sihuan brand firmly implements its commitment in China and promotes the localization development of mutual benefit and win-win. Audi will work together with all parties to formulate a strategic policy and create a successful future. "
Earlier, Oliver Blume, CEO of audi ag, said on Capital Market Day that the Audi brand is currently lagging behind its competitors, especially in electric vehicles, and the main reason is software problems.
Oliver Blume also specifically mentioned the China market: "The group’s business is highly dependent on China, but at present the pure electric vehicle product line is not competitive in the China market."
According to the data of the Association, in the first five months of this year, (|) only sold 6,631 sets in China; Q5 e-tron sold 1,501 sets; E-tron sells 170 sets and Q2L e-tron sells 70 sets. (Source: Wang Guoxin Eeo;; Compile/car home Qin Chao)