Kunming culture ＂going out＂ can stand and take root

In theaters in Japan and other countries, the graceful dance of "Peacock" dancers makes people mesmerized; on TV sets in Laos and other countries, excellent Chinese TV dramas such as "Mufu Fengyun" and "Beijing Youth" can also be seen translated by Kunming cultural enterprises; "Taiwu Picture Scroll" is released on Steam, the world’s largest comprehensive digital distribution platform, attracting many foreign players to experience this game from Kunming…

In recent years, as one of the first batch of national cultural export bases, Kunming has given full play to its geographical advantages and rich cultural resources. Riding the express train of the "Belt and Road Initiative" construction, it has continuously expanded its opening up and actively promoted cultural "going global". Kunming Xinzhi Group and other 7 cultural enterprises were selected as the annual national cultural export key enterprises, and China Nostalgia Academy and other 7 projects were selected as the annual national cultural export key projects. From "standing up" to "taking root", Kunming culture "going global" has achieved remarkable results and played a positive role in accelerating the construction of a regional international cultural exchange center.

Making cultural industries "sustainable" overseas

In September 2018, the domestic stand-alone game "Taiwu Picture Scroll" was launched on the Steam network platform. It broke through one million sales in just three months after its release, which was extremely popular. It was the only domestic stand-alone game with sales exceeding one million that year. This game, which was called "work of conscience" and "exquisite content" by netizens, came from Kunming Luozhou Network Technology Co., Ltd.

"Although there is no English version of this game, 10% of the sales are still contributed by foreign players, and some players even explore the game by consulting the dictionary." This game full of Chinese elements has won the favor of many foreign players. Zheng Jie, founder of Kunming Luozhou Network Technology Co., Ltd., and producer of "Taiwu Picture Scroll", believes that the key is to stick to the content first, and only exquisite and elegant good games can be recognized by more people.

Also becoming a cultural "hit" of "going out" is "Angkor’s Smile". This is a large-scale dance epic drama that uses Chinese creativity and Cambodian elements to create a set of ideological, artistic and ornamental elements. It has been performed in the world-famous Angkor Wat scenic spot. Since its opening in November 2010, it has been highly recognized by all parties in Cambodia and favored by tourists from all over the world. It has become a typical example of the Chinese state-owned art theater troupe’s longest performance abroad, the largest number of performances and the largest number of unique viewers. It is known as a demonstration of "going out".

This is also the reason why Kunming’s merchandise industry can "stand up" on the road of "going out". In recent years, Kunming has focused on supporting the export of characteristic cultural products, foreign cooperation of key cultural enterprises, and the construction of important cultural trade platforms, so as to cultivate the export of cultural products and services into new economic growth points and an important means to enhance cultural soft power. At the same time, speed up the construction of national cultural export bases, organize the implementation of a number of cultural export projects, build a number of cultural export gathering areas, build a number of foreign cultural trade brands, and encourage cultural enterprises to "go out". Key cultural export enterprises and key projects entering the national and provincial levels are given preferential financial support, loan discounts, etc., so that they can gain momentum for vigorous growth.

Let Kunming’s story "take root" in the world

Since it was identified as one of the first "national cultural export bases" in 2018, Kunming has continued to expand its opening up, actively serve and integrate into the construction of the "Belt and Road Initiative", and the pace of cultural "going global" has been accelerating.

Kunming Xinzhi Group Co., Ltd. has established 9 international chain Chinese bookstores in Cambodia, Laos, Malaysia, Myanmar, Sri Lanka, Thailand, Nepal, South Africa and Indonesia. Actively build a new platform for foreign cultural tourism cooperation, take the lead in initiating the establishment of Kunming International Sister City Tourism Alliance, organize the "Sino-French Cultural Spring" exchange activities, Kunming and Zurich artist exchange and exchange visits activities, etc., and send professional college delegations to Europe, South Asia, South East Asia and other countries to carry out cultural and artistic exchange activities. Cultural tourism exchange cooperation has achieved fruitful results. Actively organize large-scale international cultural, tourism and sports events, exhibitions and other activities, including the SCO Kunming International Marathon, China (Kunming) International Tourism Fair, etc., attracting a large number of athletes and exhibitors from all over the world to participate. While building a brand of foreign cultural exchange, it also continuously expands Kunming’s international influence and enhances Kunming’s international reputation and popularity.

Yunnan Nanshu Media Co., Ltd. is the first batch of private enterprises in Kunming City and even Yunnan Province to "go out" to invest, build and operate overseas terrestrial TV transmission networks. It has long provided TV publicity and public opinion-oriented services for overseas local governments, and has continuously invested funds to carry out digital upgrading and technological transformation. It has the concession rights of 6-level terrestrial digital TV transmission networks and TV stations in 3 provinces of Oudomsai Province, Nantar Province and Fengsali Province in northern Laos. Under the channel advantage, Yunnan Nanshu Media Co., Ltd. continues to transmit and carry forward the excellent film and television culture of our country to overseas TV audiences, and its external publicity covers about 150,000 people.

Coordinate resources to broaden channels and build a platform for "going global". Kunming has carried out multi-channel and multi-way foreign cultural exchange activities to spread Kunming’s story and culture to a wider range, so that Kunming’s cultural brand can "stand up" overseas. With the famous dance artist Yang Liping and his dance art works as the core, Yunnan Yang Liping Cultural Communication Joint Stock Company has deeply excavated Yunnan national culture and traditional Chinese culture. Relying on the series of works such as "Yunnan Image", "Ambush on All Sides" and "Rite of Spring", the performance footprint has spread all over the continent. It has performed more than 100 performances in the United States, Brazil, Argentina, Japan, Australia and other countries, and the average attendance rate of foreign performances has exceeded 95%. The Miao Farmers’ Choir of Fumin County has successively boarded the world’s top music halls such as the Royal Festival Hall in London, the United Kingdom, and the "Chinese New Year Concert" at Lincoln Center in New York, USA. It has used its exquisite performances to blow up the "most dazzling ethnic style" from Kunming, becoming a "cultural messenger" from China and a "cultural business card" to show Kunming. While enhancing the branding impression of Kunming culture, it also allows the world to see the power of Kunming made by Chinese culture in the field of culture and art.　

In the future, Kunming will give full play to the role of a "national cultural export base", actively carry out foreign exchanges and cooperation in the fields of culture, education, science and technology for South East Asia, vigorously introduce and hold international and national cultural events and cultural festivals; formulate a national cultural export base plan, formulate foreign cultural trade measures, and build a foreign cultural exchange center and an international copyright trading center for South East Asia; combine COP15 and the International Sister City Conference, plan and launch a number of characteristic cultural activities, highlight Kunming elements, highlight the city’s style, and accelerate the construction of Kunming as the most competitive national cultural and creative capital in the west and a new high ground for the development of the merchandise industry for South East Asia. (Kunming Daily Reporter Chen Wen)