CCTV News:During the "Eleventh" holiday, the reporter visited various places and learned that both the new car sales market of new energy vehicles and the second-hand car trading market showed a rising trend. In addition, with the support of a number of favorable policies, consumer enthusiasm continues to rise.

This holiday, Mr. Zhou, who lives in Nanjing, Jiangsu Province, bought a new energy vehicle worth 330,000 yuan, according to "the price of a single vehicle is 300,000 yuan — Mr. Zhou can get a subsidy of 6,000 yuan for the standard of subsidizing 6,000 yuan below 400,000 yuan.

During the "Eleventh" holiday, consumers in Dezhou, Shandong Province can enjoy a one-time subsidy ranging from 3,000 yuan to 6,000 yuan when purchasing new energy passenger cars. In addition, they are exempted from the purchase tax of 4.5% of the car price, the travel tax in 360 yuan, and the replacement subsidy of up to 6,000 yuan and the cash benefit of up to 20,000 yuan given by manufacturers, which makes many consumers feel excited.

Not only the new car market, this holiday, the second-hand car trading market is also stimulated by the policy, and the trading volume has risen linearly. The reporter visited the used car trading market in Huaxiang, Beijing, and learned that the transaction volume of car inspection and transfer has increased by 30%. On October 1 this year, the Ministry of Public Security and other departments issued a policy that when a registered automobile sales enterprise applies for the transfer registration of a small non-operating used car, the public security organ will implement separate endorsement management and issue a temporary license plate. For cities where automobile purchases are restricted, it is clear that used cars purchased by automobile sales enterprises and used for sales do not occupy the number plate index. At the same time, all regions strictly implement the policy of completely canceling the restrictions on the movement of used cars, and cancel the restrictions on the movement of small non-operating used cars that meet the national five emission standards nationwide (including the national key areas for air pollution prevention and control) to promote the free circulation of used cars and cross-regional operation of enterprises.

According to the data of China Association of Automobile Manufacturers, in 2022, the production and sales of new energy vehicles will reach 3.97 million and 3.86 million respectively in the first eight months, up by 120% and 110% respectively.

　　CCTV News:At the beginning of the new year, the "One Party, Two Sessions" have held working meetings one after another. So, what are the important work arrangements of China People’s Bank, China Banking and Insurance Regulatory Commission and China Securities Regulatory Commission in 2020, and what financial signals have been released?

　　It is worth noting that for the work deployment in 2020, the "one line and two sessions" are all concerned about the financing of small and micro enterprises.

　　The central bank maintains a prudent monetary policy and is flexible and moderate. With regard to the work in 2020, the central bank meeting called for adhering to the supply-side structural reform as the main line, implementing a prudent monetary policy, resolutely winning the tough battle to prevent and resolve major financial risks, deepening financial reform and opening up, and comprehensively doing the "six stabilities" work. In terms of alleviating the problem of financing difficulties for small and micro enterprises, the central bank said that it is necessary to improve the loan assessment and incentive mechanism for small and micro enterprises, implement the credit due diligence exemption system, and create a policy environment that dares to lend and is willing to lend. We will promote the joint efforts of various departments, make good use of policy tools such as targeted cuts to required reserve ratios, refinancing and rediscount, macro-prudential evaluation and credit management, and effectively promote the improvement of financing for small and micro enterprises.

　　China Banking and Insurance Regulatory Commission resolutely won the battle to prevent and resolve financial risks. The China Banking and Insurance Regulatory Commission Working Conference emphasized that it is necessary to continue dismantling shadow banking, especially to reduce the high-risk shadow banking business to prevent a resurgence. Resolutely implement the requirement of "housing and not speculating", strictly implement regulatory rules such as credit concentration, and strictly prevent credit funds from flowing into the real estate sector in violation of regulations. In terms of small and micro enterprise financing, the comprehensive financing cost of inclusive small and micro enterprise loans will be reduced by 0.5 percentage points, and the loan growth rate will be higher than the average growth rate of various loans. The growth rate of inclusive small and micro enterprise loans of five large banks will be higher than 20%.

　　The CSRC has steadily promoted the reform of the registration system with information disclosure as the core. The establishment of science and technology innovation board and the pilot registration system will undoubtedly be the most eye-catching focus of the capital market in 2019, and the ideas contained in it will also be transmitted to the reform of GEM and other sectors in 2020. For financing small and micro enterprises, the CSRC indicated that it will carry out regional equity market system and business innovation pilot to better serve the development of small and medium-sized enterprises.

　　According to the client news of Workers’ Daily, the All-Star Game of China Women’s Basketball League (WCBA) in the 2023-2024 season will be held in the gymnasium of Qianjiang Century City Olympic Sports Center in Hangzhou, Zhejiang. As the highlight of WCBA League, the All-Star Game will gather many famous women’s basketball players such as Li Meng, Han Xu, Yang Shuyu, Wang Siyu, Yang Liwei and Li Yueru.

　　The time of the WCBA All-Star Game is March 16-17 (the specific time is subject to the official announcement of WCBA). Among them, on March 16, the individual preliminaries/star sharp competitions will be held, and on March 17, the individual finals and all-star competitions will be held.

　　WCBA League is the highest level professional women’s basketball league in China. The overall time span of WCBA League in 2023-2024 season is 6 months. This season’s league slogan is "I dazzle the audience", which conveys the confidence and strength of women basketball players.

Recently, there has been a lot of discussion about whether there is nightlife in Jiangsu and Zhejiang.

The entry "Jiangsu is a province that goes to bed early and gets up early" has been linked to a hot search. Zhejiang’s nightlife is not rich, and Hangzhou locals often joke: "The nightlife in Hangzhou is free blowing by the West Lake." The topic is in full swing. At this time, Hangzhou issued a New Deal, proposing to build a "sleepless paradise Tesco Hangzhou". The focus of the policy is to create a night economy ip, and encourage physical stores such as catering, retail, entertainment, culture and bookstores to provide services from 10: 00 pm to 6: 00 am the next day. The program has been implemented for three years since July 25th.

In fact, in the past three years, Hangzhou has always wanted to speed up the progress in developing the night economy. As early as July 2020, Hangzhou proposed to guide the awareness of night consumption, cultivate the night consumption market and build a night consumption platform. Yan ‘an Road featured business, canal culture and Southern Song Dynasty culture were selected as the first batch of "Top Ten Night Landmarks of Night Economic Agglomeration" in Hangzhou. In addition, Hangzhou has also increased its support for the business activities of shopping districts and commercial districts. At present, 97 shopping districts have clearly liberalized their business activities.

This summer, once the policy was released, it quickly attracted "onlookers". Hangzhou, which has been labeled as a "nightlife desert", can this time build a "paradise that never sleeps" with the help of policies?

Night market is not a panacea.

When it comes to nightlife in Hangzhou, apart from the blowing by the West Lake, the most famous ones are Wulin Night Market and Wu Shan Night Market. In the most prosperous business district, tourists from all over the country always visit Hangzhou for more than ten years. This form of night market has also become an important starting point for the development of night economy.

However, "the success of Wulin Night Market and Wu Shan Night Market is hard to replicate." Shishan specializes in market operation. "The attraction of other night markets is slowly declining." The turnover of stall owners is a remarkable sign. Even if the same goods are sold in the same place and at the same time, the sales volume of most stalls is only half that of the past.

"The night market is a consumption of fresh experience." Shi Shan said. With the encouragement and advocacy of relevant policies, night markets have blossomed everywhere, but the forms are exactly the same and the categories are similar, so it is difficult for people to have a desire to buy again. "At the beginning of this year, it was rare to set up stalls selling blind boxes; By May, it was already a’ rotten street’. When I first took it out, a small toy sold for seventy or eighty yuan, and many people were willing to pay the bill; Now the price of similar products has dropped to twenty or thirty yuan, and it still cannot be sold. "

Hangzhou Wu Shan Night Market. Gong Pingping

Night market is not a universal formula for developing night economy. As a service provider, Shishan’s company undertakes the needs of the government or business circle. Before the opening of each night market, they will set aside three days for special evaluation, and thus set the booth fee. "If the residents around the night market are older and their consumption power is not strong enough, then they can only put gadgets with lower unit prices; If there is no subway station in the area, the traffic is not convenient enough to attract long-distance consumers, then it is enough for the event to last for 3 days, and the repurchase situation is generally not ideal. "

Now, the night market in Hangzhou is becoming more and more "rolled". "Event organizers are thinking of various ways to transform." Acrobatic magic, open-air movies and small band performances may all appear in the night market and are expected to become new attractive passwords. "In the past, there was basically only one performance in 10 events; Recently, at least half of the activities have performances. " Shishan feels that the night market has gradually become a part of a large-scale event, not the protagonist.

Enrich night consumption scenes

Since the attraction of night markets is no longer in the past, is it still meaningful for cities to develop night economy and continue to build various night markets?

The reporter heard a very interesting phenomenon-Wenzhou’s night economy scene is richer than Hangzhou’s. Many Wenzhou people go to Hangzhou and have no place to go at night, so they naturally go home early. Back in Wenzhou, the bedtime became late again. Explain that the consumption habits at night will not disappear, but there is no place to spend.

Hangzhou makes great efforts in night economy, clearly shows its attitude, and supports and enriches the supply of night consumption scenes.

Guanhe Night Market opened in Wenchuang Garden of May 7th Commune. Gong Pingping

Wenchuang Garden, located in Xiaoshan, Hangzhou, was rebuilt from the old cotton and linen factory and coal factory. It opened in March this year and is a fashionable destination in online celebrity. When the whole Wenchuang Garden was established, it was aimed at night consumption and opened at 4 pm. There are a variety of settled merchants, in addition to all kinds of catering, there are skiing experience, parent-child photography, car display, camping equipment sales and so on. No matter what format, even a design company that works from nine to five, it is clearly required at the beginning of the investment attraction in the park that it should not close before 10 pm, and all the lights must be turned on before that.

In the planning stage, the park will leave the location of the main road, operate a long-term night market, fix stall owners, and put out stalls every day. According to the different areas, the monthly booth fee for cultural and creative categories is 1,200 yuan in 800 yuan, and the monthly booth fee for catering categories is 1,200 yuan to 2,000 yuan. The park implements a relatively systematic assessment system. If the stall owner dresses up as a cartoon character "Bumblebee" or accumulates a lot of fans on social platforms, he will get extra points if he can drain the park. If the sanitation around the booth is not good and the attendance rate cannot be guaranteed, points will be deducted. Specialized administrative personnel often assess, and stall owners with a score below 75 may be persuaded to retreat.

The stall styles of Guanhe Night Market have their own characteristics. Gong Pingping

"If a sanitation is not good, or the lights are dim, the surrounding merchants will be affected. Every booth must create momentum for the atmosphere of the park, so it will be lively." Zhang Fanhua, director of the operation of Wenchuang Park in the May 7th Commune, said, in other words, every stall and merchant has to provide better night consumption services, thus forming a joint force.

At present, it seems that the effect of creating momentum is remarkable. While shopping, Zhang Fanhua casually "showed off" the outstanding performance of the stall owner to reporters. "This lottery booth sells more than 100,000 yuan a month; This hamburger is also online celebrity, selling one or two hundred a day; A bowl of iced tofu pudding can sell for four or five thousand yuan a day. " The park has about 15,000 daily visitors on weekends, and the number of social media-related entries is more than 1.6 million times per week.

After the policy provides convenience,

Some time ago, Zhang Fanhua received a notice that Hangzhou proposed to build a "sleepless paradise and Tesco Hangzhou". The government encouraged and advocated it, trying to provide convenience as much as possible, and how to do it specifically, and all business entities were free to explore.

"Try to provide convenience" is a bit empty at first glance, but it actually requires the joint efforts of merchants, parks and cities. Generally speaking, the cost of labor at night will be much higher than during the day, and the requirements of logistics and supply chain for night business are also higher. At the same time, the park should be equipped with at least 10 night security guards, and the night market cleaning should also increase the number of people, and be on standby in public areas at any time. If it is dirty, it should be cleaned up to ensure the dining environment.

Guanhe Night Market invited the resident band to create momentum for the park atmosphere. Photo courtesy of respondents

Zhang Fanhua also told reporters the story of a bar. The road at the entrance of Wenchuang Garden is relatively narrow, with two lanes. When the night market is hot, the traffic police need to close the road to maintain order. Generally, large bars are not allowed in this area. When a bar is opened, there will be many employees, and it will be lively until dawn, which will bring great pressure to the road facilities, and the traffic police will have to stay up until 4 am. Considering the night consumption demand and the convenience of business approval, the bar finally opened.

On a larger scale, for a city, many seemingly insignificant "soft services" can also become the most effective catalyst for night economic prosperity. The relevant person in charge of the Hangzhou Municipal Bureau of Commerce said that in the previous investigation, they found that the short number of bus lines at night, the long interval and the early end of the subway operation all limited the length of stay of consumer groups in the business circle. During the consultation period of the New Deal, some citizens suggested setting up a special traffic lane for shopping malls at night. This suggestion has been adopted, and the newly opened business projects will also be given priority consideration in transportation in the later period.

Some citizens also suggested that nightlife blocks should be far away from residential areas, and many office workers in Hangzhou need to rest at night. The Hangzhou Municipal Bureau of Commerce has adopted this proposal, and will evaluate and identify a number of demonstration blocks for economic gathering at night in the future, and standardize management with urban management, fire protection and other management departments.

Hangzhou is taking an important step to encourage the development of night economy, upgrade and create consumption scenes and consumption environment, and transform from "nightlife desert" to "sleepless paradise".

Editor-in-Chief: Kong Lingjun

Author: Gong Pingping Wang Shu

Photo source: Gong Pingping

Zhongxin Jingwei, December 19th, on December 18th, iQiyi announced that from January 1st, 2024, the new cooperation rules will be implemented in the online movie billing mode, and the income of all members who have exclusive cooperation in premiering movies and the income of premiere movies of Cloud Cinema in the membership billing period (SVOD) will be adjusted from "long billing on time" to "long billing on time". After adjustment, the online movies exclusively launched on the iQiyi platform, during the billing period, members watched for more than 10 million hours, more than 6 million hours and less than 6 million hours, and the corresponding 10,000-hour ladder billing prices were 3 yuan, 2 yuan and 1 yuan, respectively, and the final total box office was the sum of the income of each ladder.

The new billing mode maintains the service direction of the platform without pre-rating, and the audience’s consumption preferences directly determine the revenue of the film. At the same time, on the basis of "dividing accounts according to members’ viewing time", it will be further developed into the mode of "dividing accounts on time and long steps", which will help to further play the value of "audience choice" and benefit excellent films.

All along, iQiyi has continuously encouraged excellent film online distribution through the iteration of online film distribution cooperation mode, and is committed to creating a fair, healthy and transparent film online distribution and trading market for filmmakers.

In 2022, iQiyi took the lead in canceling the rating of online movie platforms, and adjusted the "effective click-and-play (VV) billing" to "billing according to the viewing time of members". At the same time, the "Cloud Cinema Premiere" mode was introduced, and the double window period of PVOD+SVOD was used to divide the accounts. The user’s willingness to purchase tickets online and the viewing time of members became the decisive factors affecting the film’s revenue. At the beginning of 2023, iQiyi launched the box office inquiry system of the premiere movie of Yunying Cinema to share the platform data capability with filmmakers; In August of the same year, Iqiyi cancelled the review link of the filming platform for films that have obtained the "network drama distribution license" or "national film bureau film release license" and met the premiere conditions of members, further simplifying the cooperation process between the film parties.

After the platform launched a series of cooperation measures to simplify the film cooperation process, give the audience the right to choose the market, and make the box office data open and transparent, more powerful filmmakers who can create films that the audience loves stand out. In 2024, iQiyi will continue to serve filmmakers in this direction, and work with outstanding filmmakers to find good stories and provide users with more good movies. (Zhongxin Jingwei APP)

Author: Qin Zhiwei