Joker Xue brand down jacket failed to pass the sampling inspection： the problems of star clothing brands are frequent, and the control ability of commercial links is insufficient

2024年1月9日 | admin | gdghdfh

Image source: vision china

Blue whale financial reporter Wang Hanyi

On January 4th, "Joker Xue clothing brand down jacket is unqualified" boarded a hot search, which triggered a heated discussion. In this regard, the brand apologized overnight and said that it could apply for a refund. It is not uncommon for stars to set foot in the clothing industry, and there are also many people who cause doubts and group ridicule. Why are entertainment stars easy to "roll over" as clothing brands?

In fact, behind the strong brand exposure, the lack of control over the complete commercial link is a very important reason.

Dangerous People down jacket failed the sampling inspection.

According to the reporter of Blue Whale Finance and Economics, recently, Shanghai Municipal Market Supervision Bureau announced two batches of unqualified down jacket products, among which, Shanghai Yanxun Trading Co., Ltd. sold "DANGEROUS PEOPLE" brand short down (model specification: 175/88al; Article number: 22410DJ287N), the filler nonylphenol+octylphenol+nonylphenol polyoxyethylene ether+octylphenol polyoxyethylene ether is measured to be 234.41mg/kg (the standard value should be < ＜100mg/kg), which is inconsistent with the standard requirements.

Image source: Shanghai Market Supervision WeChat WeChat official account screenshot

"Alkylphenol (AP) and alkylphenol polyoxyethylene ether (APEO) are environmental hormones. The unqualified project will easily affect the normal hormone secretion of the human body. " The Shanghai Municipal Market Supervision Bureau pointed out.

On January 4th, Weibo, the official of Dangerous People, issued a statement letter on the results of random inspection by Shanghai Market Supervision Bureau, which mentioned that "after rapid self-inspection, it was found that the unqualified product was the sixth batch of this product. The company immediately contacted the production company and asked it to stop producing the product and conduct self-inspection. At the same time, the company has also cancelled the follow-up cooperative production relationship with the production company about the product. "

Image source: Dangerous People official Weibo

The statement letter also mentioned that consumers who have purchased the product after January 1, 2023 can apply for a refund through the original purchase channel, and the company will refund the money for consumers as soon as possible.

On a social media platform, some netizens posted a successful refund page and said, "I bought it in January 2023 and returned it in less than 10 minutes after contacting customer service."

Dangerous People (hereinafter referred to as "DSP") is a menswear brand launched by Joker Xue in 2015. According to a survey by Blue Whale Finance reporter, as of January 8th, its Tmall store had 1.89 million fans and its JD.COM store had 549,000 followers. Except for the new black box product launched this year, the price exceeds 1300 yuan, and the prices of other products are between 199 yuan and 499 yuan. The pricing is relatively close to the people, and the sales volume is considerable. The down jacket has sold over 10,000 pieces per month at the highest.

Eye-catching shows that Shanghai Yanxun Trading Co., Ltd. changed its investor (equity) in January 2019, and Joker Xue withdrew from the ranks of shareholders and added Xin Liang, who is now jointly held by Xin Liang and Zhang Fan.

Although he has retired from the ranks of shareholders, Joker Xue is still the brand manager of DSP, and often appears in the live broadcast room to promote the products.

Jiang Han, a senior researcher at Pangu Think Tank, told Blue Whale Finance reporter that the problems in the sampling inspection of Joker Xue brand down jackets may be caused by quality problems in the production process or inadequate supply chain management, which makes the products fail to meet the standards.

Stars create many brands, but few break through.

Star street track has been in a state of "supply exceeds demand". Whether it is mainstream artists such as Joker Xue and Bai Jingting, idol stars such as Z.TAO and Dylan, or rappers Ma Siwei and KNOWKNOW Know who have gradually entered the public’s field of vision in recent years, many artists are running their own clothing brands.

Jiang Han believes that on the one hand, many stars have a strong interest in fashion and fashion design, and they hope to show their fashion taste and design concept through their own brands; On the other hand, stars themselves have high popularity and influence. They can promote their brands through their popularity and attract fans and other consumers to buy them. In addition, clothing brands have high profit margins, and stars can get higher economic benefits by making their own brands.

The business dividend brought by "Artist’s Aura" made the stars focus on the clothing business. Depending on the star’s personal influence and fan base, the initial stage can certainly empower brands well, and some brands may be able to gain a foothold.

But the opposite of the advantage also means higher attention, and fans will have higher requirements and expectations for the products. Many star brands are considered to be cutting leeks because of price, quality and after-sales service, and many brands are forced to close down before they are on the right track.

Previously, Lu Han’s personal fashion brand was questioned by fans about the clothes he bought for 1,500 yuan, which were "full of threads".

Nabi, Nana Ou-yang’s own brand, was once caught in the same controversy. A pure white nightgown of 988 yuan and two pairs of pure white cotton socks of 168 yuan were touted as "sky-high price". In addition, the composition of the nightgown is 86% polyester fiber, 13% viscose fiber and 1% spandex. The main material polyester fiber is also recognized as "cheap fabric" in the industry. Some netizens believe that, on the whole, nabi pajamas are not sincere enough in all aspects from fabric, pattern to workmanship. A survey by the Blue Whale Financial Reporter found that the nabi applet has stopped operating.

If the cold reception of nabi brand is a temporary misjudgment of the consumer market by Nana Ou-yang and other new generation stars, then the gradual disappearance of many old brands shows that it is not a simple way for stars to start their own brands.

At the beginning of 2023, the Shawn Yue personal brand MADNESS, which was founded for more than 8 years, reported the closure of the Tmall store; Edison Chen’s personal brand JUICE also withdrew from Sanlitun after seven years of operation; Mayday A Xin and STAYREAL, a street brand founded by illustrator Buliang, also have the action of closing offline stores and so on.

In this regard, Jiang Han analyzed: "First, stars may lack professional knowledge and experience in the clothing industry, resulting in inadequate supply chain management in the production process; Second, the brand positioning is not clear, and the product style and price are out of touch with the market, which leads to consumers not buying it; Third, over-reliance on the star effect, the product itself lacks core competitiveness, when the star effect gradually weakens, it is difficult for the brand to maintain good market performance; Fourth, the competition in the clothing market is fierce, and there are many brands at home and abroad. Star clothing brands need to face fierce competition with other brands. A little carelessness may lead to poor market performance. "

Lack of complete commercial link control

Why are star clothing brands easy to "roll over"? What is the operation mode behind the star clothing brand business?

The White Paper on the Development of Trend Culture published by CBNData points out: "Some stars create a brand first, and then hand it over to the outsourcing team. They don’t understand the trend culture, and blindly doing it will be counterproductive."

Zhang Yi, CEO and chief analyst of Ai Media Consulting, said that at present, most star brand business can be understood as OEM business. In the whole business process, most stars actually don’t understand the brand business, but hand it over to brokerage companies or other partners. Stars mainly play the role of drainage and are responsible for front-end traffic. Zhang Yi believes that this is one of the reasons why most star street brands are not very successful.

Take nabi, a brand in Nana Ou-yang, as an example. Stick Stack, the agency behind it, is a company whose main business is the operation and incubation of international fashion brands.

Judging from the brand model created by Joker Xue, it also relies on third-party factories for OEM. Although OEM is a very common production mode, it also means that the brand needs to supervise and control the product line more strictly.

Strong exposure is the first step for the brand to go out of the circle. How to quickly adjust tactics to cope with the changing market is the key factor for the long-term development of the brand.

Cheng Weixiong, a senior brand management expert and founder of Shanghai Liangqi Brand Management Co., Ltd., told Blue Whale Finance: "Only a star IP person can set up a brand, and a brand should have its own unique style and tonality. If you are a buyer, you should make corresponding purchases according to the brand’s own style and tonality; Or don’t be a buyer, have your own design and R&D team, do a good job in the research and development of styles, then do a good job in the screening of corresponding factories, and finally place an order, and at the same time conduct QC follow-up after-sales. Without the follow-up means and measures before, during and after delivery,’ rollover’ is inevitable. "

Zhang Yi suggested that stars should first have a strong supply chain as a support, and the quality should be guaranteed at the same time when the price is high. "No matter what products are made, all premiums should be supported by product quality, otherwise it is likely to backfire and bite the stars themselves."

It is true that in the clothing business, stars should be familiar with the whole commercial link of products from production to sales, and the different requirements of different nodes are responsible for the results.

After all, marketing is only a small part of the whole business chain.

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Lying flat and being watched a movie! The ＂Bed Cinema＂ on the Central Street became the punching point in online celebrity.

2024年1月1日 | admin | gdghdfh
There are no seats in the cinema, only a double bed. Lying flat and watching movies has recently become a trend. If you are sleepy, just sleep! In 2023, a "bed cinema" in Harbin quickly became a punching place in online celebrity, but it was not a couple-themed cinema. The owner of the cinema said that their target customers are family audiences, and they hope that young people can take their parents out of their homes and "enjoy the new movie-watching service together". They are planning to launch a free nostalgic special for the elderly audience, and also set up a "Party Building Hall" to mainly show the main theme films.
Central Avenue will invest 10 million yuan in new construction.
Modern Times Cinema on the Central Street is an "anti-routine" cinema. There are 20 double beds in the "bed hall". No matter how many tickets are sold, there are two people in each bed, and the audience is covered with blankets to watch movies. This kind of bed viewing is comfortable but not ambiguous. On the contrary, when the lights are on, the cinema is as bright as a amphitheatre. The person in charge said with a smile that the design concept "seems bold and rebellious, but in fact it is upright."
Wanda, Jin ‘an, Dashang, China Film Center … The Central Street is the most competitive business district of Harbin Cinema. This pedestrian street is surrounded by four or five modern studios. If you want to share a piece of this "war zone", it is undoubtedly the "hell mode". Cinema in China has experienced a low ebb in the past three years. Most viewers are used to watching online movies at home, and their viewing mentality has changed greatly. At the beginning of 2023, the film market recovered, and the national ticket prices generally rose. In order to attract the audience to return, several major studios in Harbin not only did not increase the ticket prices, but also upgraded their services, introduced massage chairs, engaged in membership activities, and gave small gifts on holidays. At this moment, Modern Times Cinema smashed 10 million yuan on Central Street and began to decorate. Mr. Cui, the manager of the cinema, told Harbin Daily reporter, "In the past three years, many people used to lie at home and watch projectors. Now’ watching movies’ has become the most basic function of cinemas, and cinemas that can play, enjoy and have distinctive personalities are the future trend. We focus on a comfortable and casual one here, sitting, lying down and watching. If you are sleepy, just sleep. "
Eat snacks and watch movies in bed.
The reporter’s first impression when entering Modern Times Studios is that this is a "paradise for social fears". There is no ticket inspector at the gate, and the audience doesn’t even have to pick up the tickets. The booking code in the mobile phone can be scanned at the entrance machine to enter the cinema, and the code can be scanned in and out at any time before the movie is over. The theme and decoration of each cinema are different. Spaceships are painted on the walls of the children’s hall, with colorful seats and animated films being shown. The couple’s hall is a double electric recliner, and the angle can be adjusted at will; The party building hall with the red theme is retro and solemn … The person in charge told the reporter that the cost of each electric recliner in the cinema is more than 5,000 yuan, and the price of a mattress with a double bed is higher. "It is to be more comfortable than lying at home. When you are engaged in activities, you can also send popcorn and coke, and you can watch and eat snacks on the bed."
What the studio owner didn’t expect was that he spent a lot of money to introduce three-color laser projection technology, and spent a lot of money on Feida audio and full-arc metal screen, trying to create top-level audio-visual effects, but what customers praised the most after opening turned out to be "the lobby game machine is good". The studio spent hundreds of thousands of dollars on large-scale video games, doll machines and massage chairs, decorated the lobby into a leisure and entertainment area, and put up props such as "I miss you very much in Harbin". Just after its opening, it caught up with the big explosion of the Dragon Boat Festival. On the eve of the Dragon Boat Festival, the central street was crowded with people. Modern Times Cinema simply showed it all night, and the venue was full. The doll machines in the hall were all caught empty. "Many people stayed here all night, catching dolls, playing games and watching a movie, and then went straight to the riverside for an outing at dawn," said Manager Cui.
(Summer box office explosion)
Open for one month and become a punching point in online celebrity.
Only 40 tickets can be sold for 20 double beds, and the fare is exactly the same as that of ordinary cinemas. The minimum membership price is 19.9 yuan for one person to watch a movie … The person in charge of the cinema admits that it is not a wise choice to put a double bed in the cinema from the perspective of investment. At present, the expensive "bed hall" has less income than ordinary cinemas, "but it represents a trend of future cinemas, more humanized service, and the distance between beds is very wide. Nowadays, the audience watching movies is mostly young people. We hope to attract middle-aged and elderly people who are used to’ squatting’ at home with a more comfortable environment, more services and better audio-visual experience. "
As soon as the movie market recovered, it invested 10 million yuan in high-rent lots. At the beginning, many people advised the owners of Modern Times Studios not to take too many risks, but in 2023, the strong performance of Harbin box office hit these people in the face. Harbin’s summer file exploded with 132 million yuan, and the National Day file was three times that of last year. The movie market in Ice City was all the way red and triumphant!
The person in charge of the studio said that they got the first place in the group purchase list of Tik Tok Studios in the same city within one month of opening, which attracted many netizens to punch in. Now "lying and watching" is a very popular way to watch movies in the south, and the central street is the trend vane of Harbin. "Visitors can not only see the century-old buildings, but also the most fashionable and advanced cultural and entertainment facilities in this street. I believe it will get better and better in the future. We have confidence in Central Street and Harbin! "
Source: Harbin News Network
Reporter: Gao Yun
(Some pictures are provided by respondents)
Editor: Liu Yixuan
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Dog God： A Commercial Movie Worth Entering the Cinema

2023年12月26日 | admin | fdg
Note: This article has serious spoilers.
"Dog God" is a heroic story of different colors in this year when all kinds of super-English stories are collectively silent. It tells the story of a young man who experienced terrible childhood trauma, a disabled drag queen, and at the same time ruled a fierce team composed of obedient puppies. He is an unusual superhero who can’t tell right from wrong.
Poster of "Dog God"
Luc besson put this story in the framework of the 1990s. At the beginning of flashback, Douglas, the arrested man, was interviewed by a criminal psychiatrist in prison and told his long and tragic life story: family tragedy, father’s violence, mother’s departure, social isolation brought by disability and orphan status … The only thing that gave him warmth was the dog.
Therefore, as a social outcasts, Douglas took the initiative to deviate from the mainstream society, exiled himself with the dogs, and established a city-state that only belonged to him and his dogs on the ruins of buildings. He even had control over his dogs similar to the magic piper in fairy tales, and he could train them to sneak into the rich mansion to steal, and he could also threaten the black boss to let the poor people go by thunder.
Stills of "Dog God"
This setting itself, to tell the truth, is tacky and naive. Douglas’s various difficulties in his miserable life are not explored and pondered in depth in the film. Domestic violence makes him mentally and physically disabled. Young actresses use Shakespeare’s works to get him out of childhood abuse and find a fulcrum in life. All this seems to lack complexity, as if every choice and step of a person can be traced back to a straight line.
Moreover, in "God of Dogs", the images of dogs, drag queens, psychologists, disabled people, Shakespeare actors and so on, and even the label of the hero who loves dogs are all shaped by a rather simple and rude stereotype, which serves the promotion of the drama. There is hardly an unforgettable and in-depth character image outside the hero. Moreover, the feelings between Douglas and his dog companions also lack room for description, so the audience who took them to the cinema to see Meng Chong’s cure will basically be disappointed.
However, as a commercial film, it has completed attracting the audience into the cinema and meeting the needs of spiritual stimulation in various spectacle scenes with visual impact. Among them, how to skillfully use the breeds and sizes of dogs to complete some drama tasks can still bring quite a few interesting drama bridges. "The God of Dogs" adopted a simple idea, and brought it to the extreme in the image, without excessive piling up.
Stills of "Dog God"
In particular, it is worth mentioning that the climax of the film, a scene in which Douglas and the dogs fight against gangs, is quite similar to the vicious dog version of "Home alone". Dogs fight with gangsters in the dark and use traps and body differences to trap and kill these intruders. For the audience who like violent scenes, this is a quite innovative action show. But for dog lovers, watching dogs kill people may not have much psychological pleasure, although dogs in the film still look dexterous, elegant and lovely when killing people.
Moreover, you have to say that the film relies more on the actors themselves to prop up the charm of the protagonist. Caleb landry jones, the actor who plays Douglas, has created a very difficult role perfectly, which makes it difficult for people to take their eyes off him in the process of watching movies. When he performed the famous French edith piaf’s La Foule in lip sync, the androgynous, sad and crazy atmosphere of the characters was particularly charming in the spotlight. Therefore, many overseas audiences and the media compare his performance with that of Jaquin Phoenix in The Clown.
Stills of "Dog God"
Douglas, a character, chose to associate with dogs when he couldn’t get care and respect in society. He is both a victim and an avenger, and the person who directly harmed him has withered, so the object of his revenge seems to be the people who control power and money in society. But in fact, at the end of the film, luc besson shows that, like all tragic heroes since Greek mythology, Douglas’ ultimate revenge object is fate, the god who gave it, and this effort is doomed to fail. He has no choice but to torture heaven with his life.
Douglas finally got up from his wheelchair, walked into the shadow of the cross and shouted "I’m here for you", and finally fell under the cross. This scene is certainly moving. The film tries to depict his deep, Christ-like pain, and his attitude is sincere and even severe symbolic. But once you think about it carefully, you will feel that the emotional rendering is enough, and the drama is not logically paved and stacked enough.
Stills of "Dog God"
When we are talking about fate, what puzzles and confuses all mankind most is the unpredictability and irrationality of fate. Therefore, we need God and an all-knowing and all-powerful master to make us believe that probability itself is an orderly control in the macro sense, and only because we are too small to understand can we get comfort and security.
Therefore, when "The God of Dogs" tries to push Douglas to ask God "Why is my life so miserable" at the expense of his life, it may be more effective if there are more unpredictable and unreasonable displays of fate, and more protagonists are close to success or get some happiness but fail for no reason. Instead of the present situation, Douglas’s misery can almost be simply attributed to two external reasons: family of origin’s cruel father and brother, and the society’s indifference and differential treatment of the disabled. The film creates a simple attributive presentation of the tragedy of the characters in dramatic logic, which leads to the fact that when the protagonist finally points the finger at the god in the void, the shock is greatly weakened.
Stills of "Dog God"
Luc besson’s career as a director reached its peak in 1990s with The Killer is Not Too Cold and The Fifth Element. He is one of the French directors who is best at Hollywood-style commercial narration, and he has excellent visual imagination, which has always made up for the shortcomings of his story depth. This time, the "Dog God" can feel its efforts in characterization, but it is somewhat surprising that this film can be shortlisted for the Venice Golden Lion Award. If this film is regarded as a serious portrait, there are many shortcomings. However, if it is only regarded as a commercial film, luc besson makes people feel that "your uncle is still your uncle". His familiarity with and control over commercial films really makes people sigh: it is really a long time since I saw a commercial film with such a high degree of completion in domestic cinemas. From this point of view, "Dog God" is still worth your going to the cinema.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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Ministry of Agriculture and Rural Affairs： In order to prevent and control key diseases such as African swine fever, pig farms should consciously close their farms and reduce foreign exchanges.

2023年12月26日 | admin | grtred
The website of the Ministry of Agriculture and Rural Affairs released "Key Technical Measures for Strengthening the Management of Winter Pig Raising" on November 2: With the change of seasons, the weather gradually turned cold and the temperature in some areas dropped by more than 10℃. In order to reduce the impact of weather changes on pig production, entrusted by the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, the national expert group on pig industry technology system put forward the following five technical measures for the reference of farmers.
First, do a good job in the prevention and control of key diseases such as African swine fever
African swine fever virus likes cold and heat, likes tide and fears dryness, and the sudden drop in temperature has created favorable conditions for the spread of African swine fever virus. In order to prevent and control African swine fever and other diseases, pig farms should improve the biosafety system, consciously close farms, reduce foreign exchanges, and effectively prevent the introduction and spread of the epidemic.
First, strengthen the monitoring of abnormal pigs. All manifestations: elevated body temperature, diarrhea/bloody dysentery, vomiting, salivation, anorexia/anorexia, redness on the body surface, bleeding in the mouth and nose, bleeding in the abdomen, neurological symptoms, etc., should be sampled. Samples must be refrigerated or frozen as soon as possible after collection, and sent for inspection in time.
Secondly, do a good job in the daily management of pig farms. Reduce the frequency of staff entering and leaving the field; The site is relatively closed, and irrelevant personnel are prohibited from entering and leaving the site; Personnel enter the field to take a shower, change clothes and shoes, and articles are fumigated and washed before entering the field, and prohibited articles are prohibited from being brought in; Carry out secondary decontamination before the vehicle enters the site; The feed is put into use as soon as possible, and the feed packaging can be disinfected during the transition period, and then fumigated overnight after being put into the material warehouse; Minimize the number of people entering and leaving fields as much as possible, and cross-use of tools in different fields is prohibited; Different areas are equipped with different clothes and shoes, and the clothes and shoes are changed in and out of the unit; Animals such as dogs, cats, chickens, ducks and geese shall not be kept in the field, and the prevention and expulsion of stray dogs, cats, rats, flies and mosquitoes shall be done well; Standardize the treatment of dead pigs, minimize the breeding of flies, monitor the temperature, and close the area to avoid dogs, cats and mice; Cultivate the skills of pig breeders to identify abnormal pig farms, establish basic biosafety awareness, and select appropriate staff to train sampling skills; Strengthen the inspection and supervision of technicians and background managers on the daily behavior of pig farm keepers.
Third, do a good job in prevention and control of common and frequently-occurring diseases. Considering the sudden drop of temperature, the low temperature and high humidity environment can easily induce many common frequently-occurring diseases, including: pig respiratory diseases (mycoplasma pneumonia, pleuropneumonia, etc.), gastrointestinal diseases (colibacillosis, infectious gastroenteritis, epidemic diarrhea, etc.) and various skin diseases (mold disease, scabies, staphylococcosis, etc.). The control of respiratory diseases should start with eliminating pathogens, improving the environment of pig farms and strengthening feeding management. Gastrointestinal diseases are usually treated by rehydration, antidiarrheal, dehydration and acidosis prevention. Tannin, medicinal charcoal or bismuth subnitrate can be used for astringency and antidiarrheal treatment, and antibiotics can also be used appropriately to prevent secondary infection. With regard to the prevention and control of infectious gastroenteritis, epidemic diarrhea, swine flu and other infectious diseases in pigs, on the one hand, it is necessary to prevent the temperature of piggery from changing too much, and the ideal state is to control it within 2℃/ hour and prevent thieves from invading; On the other hand, it is necessary to carry out immunization and monitoring of pig infectious diseases such as foot-and-mouth disease, infectious gastroenteritis, epidemic diarrhea and swine flu, and do a good job in all-in and all-out management and empty column disinfection.
Second, do a good job in keeping the pig house cold and warm.
Thermal insulation and ventilation are the key to pig farm management in the season of sudden temperature change. Temperature is an important environmental factor affecting the growth of pigs. Pigs of different days have different adaptation ranges to temperature stress, that is, the optimal temperature for pig growth and development, which can be estimated by the following formula: t =-0.06 w+26, for example, the optimal temperature for 20 kg piglets is t =-0.06× 20+26 = 24.8℃ (t is the optimal temperature; -0.06 is the optimum temperature coefficient; W is the weight of the pig; 26 is the optimum temperature constant), and the following table lists the optimum temperature range of pigs at different ages. In response to the sudden drop in temperature, farms should first ensure that the doors and windows of pig houses are intact and prevent thieves from invading; Ensure that power supply, water supply, thermal insulation and other facilities are normal, focus on thermal insulation of piglets in delivery room and nursery, and create a warm and comfortable microclimate in pig house. Piggery buildings in southern China pay more attention to ventilation and cooling, and the ceiling insulation is poor. In order to obtain good ventilation effect, the ceiling is higher from the ground, which is not conducive to the temperature increase in the house. In order to cope with the sudden change of weather, a temporary two-story shed (generally 2 meters high) can be built above the pig bed in the shed, and infrared insulation lights, insulation boards, warm air stoves and other measures can be used to ensure the piglet heating in the delivery room and the temperature of the nursery.
Third, strict implementation of scientific disinfection procedures
African swine fever, pseudorabies and other viruses have strong resistance to the external environment, and their resistance to different disinfectants is also different, especially when the temperature suddenly drops, the disinfection effect is greatly reduced. Disinfection is a key link in the prevention and control of African swine fever and other diseases, and disinfection should be done from the following aspects.
Personnel disinfection. Personnel are one of the main media to bring pathogens into the pig farm, and all personnel entering the pig farm must be strictly disinfected. A staff bathroom should be set up at the gate of the pig farm. All personnel entering the farm should take a bath and change their clothes and shoes in the living area before entering the pig farm. Workers entering the production area from the living area also need to take a bath and change clothes and shoes in the production area. Clothes and shoes in the living area and the production area are strictly prohibited to be mixed. A pedal disinfection basin and a hand-washing basin should be set at the entrance of the pigsty. Workers should step on the disinfection basin and clean their hands when entering and leaving the pigsty.
Vehicle disinfection. The pig farm should adopt measures such as installing centralized feeding tower and upgrading the pig farm access platform to ensure that off-site vehicles do not enter the pig farm. Vehicles that really need to enter the site must be strictly cleaned, disinfected and dried.
Sterilization of materials. A one-way material disinfection room should be set at the entrance of the pig farm and the production area, and the disinfection room should be sealed well. For small materials, 10ppm ozone fumigation and disinfection can be used for more than 30min; Materials that need to be preserved at low temperature, such as vaccines, can be removed to the minimum package and then soaked or wiped with mild disinfectant for disinfection; For mobile phones, computers and other electronic equipment and precision instruments, they can be wiped with chlorine preparation first, and then disinfected at 65℃ for 30min. For large materials that cannot enter the disinfection room, a disinfection machine can be used for spraying disinfection or manual wiping disinfection.
Environmental disinfection. For the environment in office buildings and dormitory buildings, 0.5% peracetic acid or 1000 mg/L chlorine-containing preparation can be sprayed once in the morning and once in the evening. No-wash disinfectant is placed in offices, aisles, restaurants, transfer windows, bathrooms, etc., and hand disinfection is carried out at any time. For the pigsty corridor in the production area, the special person in the production area is responsible for spraying it with 2% caustic soda every three days; 2% caustic soda or glutaraldehyde is sprayed once a day for the passages and aisles in the site; The duty room and appliances in the house are sprayed and disinfected once a day.
Disinfection of piggery. It is best to implement the "all-in and all-out" production mode in modern scale pig farms, so as to carry out thorough terminal disinfection for each pig house. After all the pigs are transferred out, the pigsty must be thoroughly cleaned to remove all organic matters before disinfection, and then disinfected twice with effective disinfectants such as glutaraldehyde and sodium hypochlorite. Pay attention to using different disinfectants for disinfection twice.
Drinking water disinfection. Conditional pig farms can install water purification equipment to ensure the hygiene and safety of drinking water. Pig farms that cannot install water purification equipment can add disinfectants such as bleaching powder or sodium hypochlorite to their drinking water every week to eliminate pathogenic microorganisms in the water, and the drinking fountains or sinks should also be disinfected regularly. For corrosion-resistant equipment, try to use caustic soda or other disinfectants with strong bactericidal effect.
Disinfection of waste. Fetal membranes, stillbirths, etc. shall be collected, transported and treated harmlessly by special personnel. Pay attention to prevent cross-contamination in the process of collection and transfer, and the transfer tools shall be cleaned and disinfected in time and placed in the specified place. Personnel who enter the house to deal with dead pigs must wear disposable protective clothing, masks, hoods, gloves and water shoes, transport the dead pigs with special tools, and clean and disinfect them in time after treatment.
In addition, in the pig sales process, we must do a good job in personnel control. After selling pigs, we should thoroughly clean up the organic substances visible on and near the pig platform, spray foam cleaner for 30min, rinse and dry with clear water, and spray disinfectants such as caustic soda and chlorine preparation for disinfection. In order to avoid the cross between the people in the field going out to see the pounds and the pig collectors, it is best to install a physical partition on the pig outlet.
Fourth, properly adjust the diet formula and do a good job in daily feeding management.
First, appropriately increase the nutritional intake of pigs. Under the condition of low temperature environment, the maintenance needs of pigs increase, so the demand for nutrients such as energy increases. There are two ways to increase the nutritional intake of pigs: adjusting the feed formula, appropriately improving the energy level of the feed, such as adding 10% ~ 15% of corn or 2% ~ 3% of vegetable oil to the feed, and adding some multivitamins, amino acids and compound enzyme preparations with anti-stress and anti-oxidation abilities; Appropriately increase the feeding times, in winter, the days are short and the nights are long, and the pigs spend a long time on an empty stomach at night, so as to increase the daily feed intake.
Second, cold feed has a great influence on pigs in winter, so try to feed dry powder or warm water mixture, and provide clean warm water for pigs to drink freely if possible.
Third, it is necessary to strengthen management, especially to strengthen the management of suckling piglets, so that piglets can eat colostrum in time and feed suckling pigs in advance to promote their growth and development. With the strengthening of feeding management, the physique, cold resistance and disease resistance of pigs will be enhanced accordingly.
Taking warm water for pigs to drink, the water temperature is above 20℃, which can reduce diarrhea and body temperature loss of pigs. It is a good way to supply warm water to the integrated water tank of coal stove. The coal stove is in the water tank, which is connected with the water tank. Both the outer wall of the water tank and the smoke exhaust pipe passing through the water tank can heat the water in the water tank, which not only has high utilization efficiency of coal, but also has good heating effect, and is worth popularizing in cold areas such as Northeast China, Northwest China and North China.
At the same time, when the temperature is low, the supply of concentrate in the feed should be increased by 15% compared with usual. If possible, warm and wet plates can be used to feed, and the energy of the diet should be increased at the same time. It is suggested that the energy of the diet should be increased by 0.1 ~ 0.3 calories on the basis of the previous one in extremely cold season, and attention should be paid to the preparation of the diet to increase palatability so as to increase the feed intake. Supplementing mineral elements and vitamins, especially in sow and piglet stage, can increase the content of mineral elements in feed appropriately, and supplement silage and carrots evenly to prevent vitamin deficiency caused by long-term closure and short-term sunshine, causing skin diseases or reproductive obstacles.
Five, do a good job in breeding pigs, the implementation of self-breeding.
Self-propagation and autotrophy are conducive to preventing the introduction of foreign epidemic sources. If introduction is really necessary, relevant disease detection should be done in advance to prevent the purchase of sick pigs and recessive infected pigs. After the breeding pigs arrive, they are kept in isolation for 40-60 days, immunized according to established procedures, and can only be kept in mixed groups after it is confirmed that there is no epidemic disease.
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