The number of books borrowed in colleges and universities has declined. Do college students really dislike reading?

Students are reading in the library of henan university of economics and law Longzihu Campus. Zuo Dongchen photo/bright picture

The sunset is sinking, the forest is lined with trees, and the afterglow is sprinkled between the blue tiles and red bricks. The old library lying at the foot of Yuelu Mountain looks quaint and elegant. Ren Peng, a doctoral student at Hunan University, always likes to choose this time to study here, wandering among them and making friends with the ancients. "The atmosphere of the library is very enjoyable. Reading without a purpose can really enter the aesthetic state." Ren Peng said with emotion, "But there are not many people who like to read paper books now. Everyone is more accustomed to using mobile phones and computers to read electronic materials."

This year’s "Government Work Report" once again emphasizes "deepening the reading activities of the whole people", and college students’ reading has also attracted attention from all walks of life. Recently, the topic of "The borrowing volume of paper books in university libraries is obviously declining, do college students not like reading?" has caused a heated discussion on the Internet. Some people think this is a normal phenomenon, and some people are worried about it. What are the reasons behind this phenomenon? How can university libraries mobilize various resources to add strength to jointly build a scholarly campus?

Spring blossoms, it is time to study. The reporter walked into the university campus and visited stories about reading.

Do college students really stop reading?

Ren Peng is a 23-year-old science student majoring in control science and engineering, but he is very interested in literature and history books. He borrows about 10 books from the library every year. The reporter randomly asked several college students of the same age as Ren Peng, and found that they borrowed no more than 10 books on average every year. Some people admitted that they had never borrowed books within one year.

What is the volume of books borrowed by college students? According to the annual reading report of Hunan University Library, the circulation of books in the library in 2019, 2021 and 2022 is about 530,000, 350,000 and 260,000 respectively. The reporter also checked the total number of books lent by Sun Yat-sen University Library from 2019 to 2022, which were about 680,000, 520,000 and 370,000 respectively. According to relevant data, the number of books borrowed by Kunming Medical University, Southwest University of Science and Technology and other universities is also gradually decreasing. In 2022, the development report of university libraries in Jiangsu Province has clear statistics. The average number of paper books and periodicals borrowed by the library decreased from 98,200 in 2017 to 35,800 in 2022, showing a continuous decreasing trend.

"It is normal that the number of paper books borrowed in colleges and universities is gradually decreasing." Professor Wang Junchao, Dean of the School of Journalism and Communication in Tsinghua University, is a library culture enthusiast. Before he entered the university to teach, he also worked as a "reporter" who contacted the National Library.He believes that with the continuous enrichment of electronic resources in university libraries, students can acquire knowledge and information quickly, and the amount of paper books will naturally decrease, but this does not directly prove that college students do not like reading."For example, many of the reference materials I ask students to read in class will provide electronic versions or online links."

Ren Peng will also use electronic products to browse learning materials and obtain information resources. "E-books are very convenient, occupying neither space nor paying extra. You can read books for free with the campus reading software, and you can save good articles into your mobile phone with your fingers. " He said.

While the borrowing of paper books is decreasing, the reading of e-books is increasing rapidly.Take chinese numerals resource download of Hunan University as an example, it was 9.05 million times in 2021 and 23.57 million times in 2022. According to the survey on "College Students’ Reading Situation" published by Zhejiang Social Science Association in 2022, the average reading volume of paper books and e-books for college students in Zhejiang Province is 8.48 and 13.5 respectively.

However, Li Guo, a student at Wuhan University, found that many people around him were not interested in deep reading, and the "short, flat and fast" and economical electronic products were more likely to make people addicted.

"Paper reading and electronic reading have their own advantages and disadvantages, but long-term’ fragmented reading’ is worthy of vigilance." Liu Ge, director of China National Reading Research Center of Hunan University, thinks.

"Some websites, WeChat official account and short video platforms will provide information that is easy to understand and does not require too much thinking in order to capture traffic, but complete, systematic and in-depth discussions and works are not common." Liu Ge said that in the long run, these fragmented information will damage students’ reading concentration, raise their reading stimulation threshold, and even make people become lazy in reading, reduce their ability to understand classic books, resulting in narrow knowledge structure and shallow knowledge reserves.

Students are reading in the library of Beijing Foreign Studies University. Xinhua news agency

Why is the borrowing volume of books declining?

During the visit, the reporter found that while the number of books borrowed from colleges and universities declined, the number of people entering the library remained high. In many libraries, the phenomenon of "one library is hard to find" often appeared, and some students started the mode of "grabbing seats online in the early morning", making "soaking in the library" a normal life.

So, what are college students "immersed" in the library doing?

Huang Xiaoling, a teacher of Hunan University Library, has worked in the library for more than 30 years. She observed that about half of the students studying in the library are preparing for the exam. "There is an established study room in the museum, which opens at 6: 30 in the morning and closes at 10: 30 in the evening. Seats are often in short supply."

Wang Qiong, director of the library of Beijing Normal University, found that the students who entered the library learned independently the most, followed by borrowing books and conducting seminars and other activities. "We have prepared a locker for students. Among the readers who applied for the locker in autumn, the number of people who stated the purpose of postgraduate entrance examination accounted for 31% of all applicants. "

Many interviewees admitted that college students are facing many practical pressures at present, and some people are more willing to devote their time to things with strong "practicality" such as exams and internships. They think that borrowing books from the library and reading without purpose can not bring tangible benefits in a short time.

At the same time, for those who want to borrow books from the library, the process of borrowing books is not smooth sailing.

As a frequent visitor to the library, Li Guo is very concerned about the development of the library. She teases herself as a "suggestion expert" and often puts forward specific suggestions for improving the quality of library services, such as "new books are slow to be put on shelves" and "I can’t find the books I want to read".

"I really wanted to read books on women’s literature before, but the inspection shows that the books I want to borrow have been in order; Sometimes if you want to find different versions of books, you will find that they are not complete; The works of some foreign minority writers are even rarer. " Li Guo said.

Huang Xiaoling is also very touched by this: "Sometimes, the funds for purchasing paper books are limited, but there are many new books published every year. In order to meet the demands of students, we will buy more digital resources as a supplement on the basis of’ preserving varieties and reducing duplicates’. For example, one or two copies of a new book are sometimes placed in the main campus, but may not be distributed in the sub-campuses. If students can’t check it, they have to do alternative reading through document delivery or e-books. "

Through interviews and literature review, the reporter learned that when books are put on the shelves, if there is no borrowing amount within a certain period of time, they will be defined as "zero borrowing" books, which are directly related to the supply and demand and distribution of collection resources.

Taking the collection of books in a normal school in the west as an example, in order to expand the coverage of books, the school has increased professional books such as industrial technology and medical and health care, but the books do not match the reading needs and professional adaptability of most readers, resulting in a structural imbalance between supply and demand of books. The borrowing amount of related books is less, which becomes a "sleeping" resource, which brings double waste of storage space and capital cost.

Some interviewees also said that there are some common problems in improving service and promoting development in university libraries, such as the pressure of "talents" and "funds".

"The number of staff in the editorial staff is decreasing year by year, the age is relatively large, and there are insufficient professionals. Some expanding and innovative businesses need professional talents to undertake, which affects the development of the business in the museum to some extent. " Huang Xiaoling said.

"There is some pressure on the library to purchase all kinds of documents." Wang Qiong believes that on the one hand, it takes a lot of manpower to carry out research and statistical analysis to select literature resources suitable for the development of disciplines and the needs of teaching and scientific research; On the other hand, the purchase price of database has increased sharply, which makes the original tight literature funds stretched. When purchasing foreign language databases, the change of exchange rate will also affect the collection decision.

A corner of Chongqing University Library. Sun Kaifang photo/bright picture

Let "ten thousand mu of book fields" nourish young students

Ren Peng also has the time of "borrowing books but not allowed". Once, he especially wanted to borrow a management book, and searched for it in the main library and branch library for a long time, but found nothing. A few days later, he found that an activity-"Flash Borrowing of New Books" was launched in the library’s WeChat WeChat official account. He curiously clicked on the web page, entered his personal student number and password, followed the prompts to search for the title of the book and place an order, and even ordered it for free! He received the new book two days later.

It is understood that after upgrading the "new book flash loan" service in Hunan University Library, readers can choose their own books online, and the procurement costs are borne by the library. After receiving the new books, readers can read them and return them to the library within 30 days. The reporter learned that Henan University, Southeast University and other universities have also carried out similar activities, tailoring the service model of "you borrow books and I pay the bill" for teachers and students, and improving the service quality in the library while meeting individual needs.

How to further optimize the procurement process? Wang Qiong suggested that a book selection team should be composed of subject experts and readers’ representatives to provide professional advice and ensure the academic and use value of books. Pay attention to the development of emerging disciplines in time to improve the advanced and timeliness of library collection. Use big data information, such as borrowing volume and reading preference, to provide reference for purchasing decisions and meet the needs of discipline development. In addition, through the integration of paper and electricity procurement, increase the number of e-books to respond to readers’ requirements and adapt to the reading needs of the information age.

Huang Xiaoling was particularly impressed by an activity: "The school invited an expert from the Beijing legal field to give a lecture, and the scene was packed at that time. The reading statistics of the month show that the borrowing volume of legal books has increased to a certain extent compared with usual, which also shows that students’ reading interest has certain guidance. "

The reporter found that guiding students to participate in campus activities can promote the revitalization of library resources and expand reading space.For example, Beijing Normal University once held the activity of "Deep Lane Good Books" for "Zero Lending" books, and some "old books" with profound thoughts and profound connotations shook off dust and reappeared brilliance, attracting students’ attention. Another example is the "Knowledge Competition on Chinese Civilization" launched by Peking University Library, which guides students to review their knowledge and read extensively, thus enhancing their cultural self-confidence.

"We need to consider how to establish an organic connection between readers, authors and texts, so as not to make young people feel’ alienated’ when reading, but only to find chapters and sentences and even look at the text." Wang Junchao believes that the library can hold more activities such as editing and reading meetings, sharing meetings, opinion debates and new book promotion, and can also build a "physical public sphere" leading the cultural construction of colleges and universities through innovative book concepts such as "real-life library".

In 2021, the Ministry of Education proposed to encourage a group of colleges and universities to pilot the construction of "future learning centers" to provide opportunities for the digital transformation of university libraries. "We should innovate in providing high-quality digital resources and building smart libraries according to the needs of future teaching and scientific research, so as to build a new learning space integrating personalized smart services, professional teaching support and diversified learning scenarios." Wang Qiong is full of expectations.

From a national perspective, relevant policy initiatives are gradually improving: in 2020, Publicity Department of the Communist Party of China issued the Opinions on Promoting Reading for All; In 2023, eight departments, including the Ministry of Education, issued the National Youth Students Reading Action Implementation Plan. In addition, the state has also set up special funds, innovated service carriers, established long-term mechanisms and other ways to unite various social forces, provide fresh water for young people to focus on reading, and make the "10,000 mu of book fields" in colleges and universities more vibrant.

(Source: Guangming Daily)

Struggle and glory, sweat and tears, surprise and emotion … Hangzhou Asian Games let the world see such China.

  On October 8th, the 19th Asian Games in Hangzhou ended in a closing ceremony full of Chinese romance and warmth. In the past 16 days, more than 10,000 athletes from 45 countries and regions in Asia fought bravely in Hangzhou. It can be said that Hangzhou has dedicated a sports event with "China characteristics, Asian elegance and splendor" to the world.

  What are the highlights of the closing ceremony impressive? What new breakthroughs have been made in this Asian Games? As the largest Asian Games in history, with the largest number of events and the widest coverage, what kind of China did the world see through this window of the Hangzhou Asian Games?

  Initiating "CNC Lawn" and Creating "the Most Beautiful Garden" of Lotus and Guangxi Symbiosis

  At the closing ceremony of the 19th Asian Games in Hangzhou, many wonderful moments left a deep impression on everyone, especially the carnival, in which athletes, volunteers and actors sang and danced happily in the symbiotic garden of lotus and Guangxi, and said goodbye to each other, was grand and full of vitality. How did this "most beautiful garden" come into being? Let’s listen to the introduction of the creative team ↓ ↓

  The director group installed more than 40,000 LED luminous points on the lawn of the main stadium of the closing ceremony with a spacing of about 40 cm. In the closing ceremony of the Asian Games, CNC lawn combined with real-time virtual reality enhancement, huge screen and other technologies presented the romantic garden effect of lotus flowers and osmanthus flowers. Athletes, volunteers and actors danced and sang in the carnival atmosphere, showing a touching farewell scene.

  Sha Xiaolan, general director of the closing ceremony of Hangzhou Asian Games:Lotus is the most representative in Hangzhou in summer. Wherever you go to the West Lake, there are lotus flowers everywhere. Moreover, the quality of lotus also has a good meaning, upward, out of mud but not stained. Osmanthus fragrans is the flower of Hangzhou. At the closing ceremony, it is the best time to bloom. We just want to combine these two kinds of flowers, which is called lotus-laurel symbiosis.

  Combining the lotus and osmanthus flowers with great morphological differences, the director team used the power of artificial intelligence design, and after dozens of editions of polishing, modification and demonstration, it finally presented a beautiful garden with lotus and osmanthus shining together at the closing ceremony.

  Digital Torch Man Showing Warm Moment

  The digital torch bearer "Runner", who appeared at the opening ceremony of the Hangzhou Asian Games, appeared again at the closing ceremony to witness the extinction of the main torch of the Asian Games with everyone on the scene. At the closing ceremony, the "frolic in the waves" moved many people with their tender gesture and farewell look back.

  At the opening ceremony of the Asian Games in Hangzhou, the "Digital Torch Man", gathered from the digital torch relay attended by more than 100 million people, came high with the torch and lit the main torch tower of "Qianjiang Tide" with the last torchbearer, which left a deep impression on the audience. This time, in the closing ceremony, the director team also continued the design of "Digital Torch Man", and witnessed the extinction of the main torch tower of Hangzhou Asian Games with all the audience and actors on the scene with warm heart-to-heart action.

  Yan Li, virtual visual director of the closing ceremony of Hangzhou Asian Games;Looking back at the torch platform is a classic action in the whole process, which is to let the real person’s emotions make him look back at the torch platform and then reluctantly leave the Asian Games. I also tried and filmed many times and finally chose an action.

  At the closing ceremony, "Digital Torchbearer" made a warm appearance under the name of "Runner". In order to name the "Digital Torchbearer", Hangzhou Asian Games Organizing Committee launched the "Digital Torchbearer" name campaign and conducted two rounds of evaluation and discussion from tens of thousands of collected names, and finally "trendsetter" stood out.

  Sha Xiaolan, general director of the closing ceremony of Hangzhou Asian Games:We think that since this figure has a name, it also has life. From our inner feelings, it is it that runs into the night sky. When it came, it was a gathering, and more than 100 million participants formed this digital person. It turned into a starry sky, which means that it returned to the hearts of every participant. This is an ending, the audience can think, it ran to the night sky and then ran to the next Asian Games. I think there are at least two kinds of imagination and two kinds of development space.

  Breaking records frequently and creating new glory of Asian sports

  The surprise and emotion brought by the Asian Games will remain in our memory forever, in the memory of Hangzhou and in the memory of the history of the Asian Games. During the 16 days when the Asian Games flame burned, more than 10,000 athletes from 45 countries and regions in Asia made breakthroughs again and again, creating high-light moments in their lives and creating new highs for Asian sports. This Asian Games has broken the world record for 15 times, the Asian record for 37 times and the Asian Games record for 170 times.

  The China sports delegation, which topped the gold medal list of the Asian Games, performed particularly well, winning 201 gold medals, 111 silver medals and 71 bronze medals, with a total of 383 medals. This is the best performance of the China sports delegation in the history of participating in the Asian Games, and it is also the 11th time that they have topped the gold medal list of the Asian Games.

  China sports delegation won gold medals in 45 disciplines, medals in 57 disciplines, broke the world record for three times, broke the Asian record for 18 times and broke the Asian Games record for 74 times. Most of the events had excellent performances and outstanding highlights. Traditional advantageous events such as diving and gymnastics have consolidated their advantages, while the China sports delegation has performed well in basic sports such as track and field, swimming and water sports. Among them, swimming won a total of 28 gold medals, and the total number of gold medals reached a record high. Track and field won 19 gold medals, the largest number of gold medals since the Hiroshima Asian Games in 1994. In addition, in skateboarding, rock climbing, equestrian and other events, the China team also achieved a breakthrough of zero gold medal in the Asian Games.

  Zhou Jinqiang, Deputy Head of China Sports Delegation:Among the 201 gold medals won by the China sports delegation in the Hangzhou Asian Games, 144 were Olympic gold medals, accounting for 72%. Nineteen events of water polo, hockey, tennis, boxing, synchronized swimming, sailing, archery and modern pentathlon were qualified for the Paris Olympic Games at the Hangzhou Asian Games, while 13 events of swimming and 1 event of track and field met the entry standards of the Paris Olympic Games at the Hangzhou Asian Games.

  Take stock of the classic moments of Hangzhou Asian Games.

  There is struggle, glory, sweat and tears in the Asian Games. Every game in 16 days is exciting, moving and touching, and those moments will condense, precipitate and last forever. Let’s revisit these memories while they are still fresh and full of temperature ↓ ↓

  After the women’s 50-meter butterfly final on September 29th, China’s Zhang Yufei and Japanese Chijiang Rihuazi embraced and wept. From the talented girl who attracted much attention to the difficult comeback from leukemia, the experience of Chijiang Lihuazi touched many people. Zhang Yufei and Chijiang Lihuazi are not only competitors in the swimming pool, but also friends of appreciate each other. Their hugs are warm and their tears are moving.

  In the women’s vault final on September 28th, 48-year-old Chusovitina finally passed the podium by 0.15 points and won the fourth place. Athletes who have competed for more than 30 years, participated in eight Olympic Games and are younger than their sons compete in the same field … … Her legendary experience has already surpassed many people’s understanding of competitive sports. Only love can last for a long time. She explained her love for gymnastics with persistence.

  In the women’s diving 10m platform final on October 3rd, Quan Hongchan showed the "Splash Vanishing Technique" in the second jump, and got seven full marks from seven judges, which was the only time in the diving competition of Hangzhou Asian Games. As the "popular king" of diving, Quan Hongchan not only won the individual gold medal, but also partnered with Chen Yuxi to win the women’s synchronized 10m platform championship with a "cliff-breaking" lead. At this Asian Games, the China diving team won all ten gold medals, reappearing "perfection".

  Every grand event, there are always new stars shining with youthful light. Cui Chenxi, the youngest member of the China delegation, won the women’s street gold medal in skateboarding at the age of 13. The South Korean team has a 20-year-old swimmer Huang Xuanyou, the Japanese team has an 18-year-old gymnast Okamura Zhen, and the 18-year-old Filipino tennis girl Alexa Eyala will burst into greater energy every time she faces adversity … … They all represent the new force of Asian sports.

  Show the beauty of Chinese culture through the "Asian Games Window"

  The Asian Games is both a competitive platform and a display window. As a "China-style, Asian-style and splendid" Asian Games, its success is not only reflected in the impressive achievements made by the athletes on the field, but also in the holding of the games. As the largest Asian Games with the largest scale, the largest number of events and the widest coverage in history, Hangzhou Asian Games is far more complicated than previous Asian Games. Under such circumstances, China still won wide acclaim from the OCA family and the international community for its first-class venue facilities and excellent organizational services.

  What kind of China did the Hangzhou Asian Games show Asia and the world? What kind of answers will athletes and other guests from abroad give to this question?

  Before returning home, Kyrgyz athlete Yerbol and his companions took the time to stroll around Hangzhou, ready to buy some Hangzhou silk for relatives and friends in their hometown.

  Kyrgyzstan national team member Yelbor:I bought one for my mother, and later found out that there was Wi-Fi. I even went online to ask my sister if she wanted it, sent them some photos of the bags and bought them a lot.

  Not only shopping, team officials and athletes from some countries also went to museums to experience ancient sports such as archery, throwing pots and hammering pills, as well as traditional culture such as rubbing experience and brush calligraphy.

  Najibullah, President of Afghan Taekwondo Association:This trip is wonderful, interesting and contains a lot of history. There are beautiful scenery, good weather, beautiful cities and nice people.

  Baniba Onbadanaji, the 49kg champion of women’s taekwondo in this Asian Games, is from Thailand. She has been recording what she saw and heard with her mobile phone all the way.

  Baniba OnPattana, a member of the Thai national teamauspiciousThis is my last time to participate in the Asian Games, and I am very happy. I want to record all the places I have been with video and share them with my family and my fans.

  In addition to the competition, Qiu Suoweijinna, a female gymnast, visited the West Lake in a hurry and learned how to stir-fry Longjing tea.

  Taste the special food and watch the beautiful scenery in the south of the Yangtze River, so that everyone’s trip to the Asian Games has gained more beauty.

  Pakistani photojournalist Dirlbek:(Hangzhou) is very beautiful. I think it’s right. After the Asian Games in Hangzhou, I also plan to bring my family to Hangzhou and show them around the city.

  Science and technology shape the Asian Games and show the future.

  The Asian Games let athletes from all over the world experience the beauty of China’s traditional culture. In addition to traditional culture, "high technology" is another impressive keyword. What are the highlights of science and technology on the field? Look at the observation of CCTV reporters at the main station ↓ ↓ ↓

  CCTV reporter Huang Da:When asked about their feelings about the Asian Games in Hangzhou, the key word that everyone must mention is "science and technology". At the opening ceremony, the "digital torchbearer" first quoted at the Asian Games allowed hundreds of millions of people to participate in the lighting together. The world’s largest display screen equivalent to 9 IMAX screens, beautiful digital fireworks & HELIP; … The application of science and technology in this Asian Games has made imagination a reality.

  At the closing ceremony held on the 8th, we were deeply impressed by the Asian Garden built with CNC lawn for the first time and the "flower of memory" displayed by virtual lotus flowers in cooperation with Weiya performance. The "digital torchbearer" also ran into the "Big Lotus" again at the closing ceremony and ran to the next Asian Games, leaving everyone with infinite expectations. Science and technology make Chinese romance extend in time and space, and let history and tradition meet modern and future here.

  These days, the mechanical dog taking discus in the track and field is out of the circle. Lovely movements not only bring a lot of laughter to the tense arena, but also, as the first technology used in global sports events, it realizes the functions of reducing manpower and saving time.

  From robots that can sweep the floor and kill mosquitoes in the streets of the Asian Games Village, to intelligent service robots that act as tour guides in venues, to meteorological monitoring systems that can be accurate to the minute, and intelligent cockpit that can realize integrated management of operational information in venues & HELIP; … According to media reports, the highlight of this Asian Games is not only competition, but also China who has pressed the "acceleration button" for the development of science and technology industry.

  The use of science and technology has also helped the Asian Games to fulfill the promise of "green and efficient". When we watch the fierce table tennis match, the training hall next to us, because of the design of light guide holes, can bring sufficient lighting to the athletes who are training here even without electricity as long as there is sufficient outdoor light. In the swimming pool, when we watch athletes from all over the world chopping waves in the clear swimming pool, under the swimming pool, a water circulation system that doesn’t need to change water all year round is running at high speed. With this system, the swimming pool can save 90,000 tons of water a year, which is equivalent to providing water for 4,000 people a year. There is also a self-cleaning facade of the venue and a roof that can absorb water … … When science and technology are combined with "thrifty hosting the Asian Games", what we see is the successful practice of the new concept of hosting the Asian Games that is green, environmentally friendly and waste-free.

  In this Asian Games, the infinite possibilities brought by science and technology to the organization of sports events have come to an end, but the pursuit of science and technology in China and Asia will not stop, and China will also bring more excitement to global development with science and technology.

Shenzhen, an international flight of Sichuan Airlines, responded that oil discharge in the air was normal operation.

  BEIJING, Oct. 14 (Xinhua) According to the news released by Weibo, the official press office of the Sichuan Provincial People’s Government, on October 14, Chengdu’s 3U601 direct flight to Melbourne was diverted to Shenzhen Baoan Airport, and the flight was drained in the air before the diversion. According to Sichuan Airlines, the flight took off at 2:54 a.m., and passengers were found to be unwell at about 6: 00, so it was scheduled to land at Shenzhen Baoan Airport at 6: 30. According to the relevant staff of Sichuan Airlines, it is true that the oil is discharged in the air before the alternate landing, and this operation is the normal operation of the industry.

  Weibo screenshot

  The news pointed out that Sichuan Airlines had had similar operations before, so it did not make a special statement. It is understood that the unwell passenger was immediately taken to the local hospital after getting off the plane, and other passengers were waiting for the flight to take off again. However, due to the full local schedule, the flight did not take off immediately. As of 17: 57 on October 14th, flight 3U601 had taken off from Shenzhen for Melbourne with other passengers on the original flight.

Poetry | Written in Spring (Part One)

Spring breeze holds small scissors.
Cut clouds, rain and fog.
Cut 3,000 square kilometers of Rongcheng.
Hibernating catkins, insect frogs
Wake up under the call of spring thunder
Silent spring rain moistens the ancient county land.
Whispering swallows are dancing.
Holding the hope of sowing
Bring it to the fields and farmers
Let’s take the glass and put all the troubles in the world.
Swallow into my heart. Spring takes a light step.
Walking slowly.
In high-speed railway station.
I heard that you are coming to my city.
Even if there is freezing rain outside.
I am waiting in high-speed railway station, rain or shine.
Wandering and wandering
Everyone who smiles by.
I thought it was you.
You never came.
Is the rain and snow holding you back?
The high-speed rail roared and flew away.
I am still waiting for you in high-speed railway station.
Wait for you to reply me with a reason to stand me up.
Reporting/feedback

Yintai Department Store: Spring Festival passenger flow surged by 200%, and gold zodiac goods sold well.

Viewpoint Network News:During the Spring Festival, the passenger flow of many offline stores in Yintai Department Store increased significantly. It is observed that during the period from the second day of the Lunar New Year to the fifth day of the Lunar New Year, the passenger flow of Hangzhou Zhijiang Yintai Department Store and West Lake Yintai Department Store increased by as much as 200% from the previous month, while the passenger flow of Wulin Yintai Department Store, Linping Yintai Department Store, Xiaoshan Yintai Department Store, Zhongda Yintai Department Store and Culture Yintai Department Store also increased significantly.

At the same time, the heat of gold consumption continued to rise during the Spring Festival. Affected by the economy of the zodiac, the consumption of dragon elements has improved significantly, and the major gold counters of Yintai Department Store have ushered in the sales peak. This phenomenon reflects consumers’ strong willingness to buy gold and the market influence of the zodiac culture.

This article comes from: Viewpoint. com

Reporting/feedback

Independent research and development, driven by innovation, Betani, the leader of domestic beauty cosmetics, leads a new era of functional skin care development.

At the moment when consumer demand is changing and efficiency is paramount, Betani, the leader of domestic beauty products, is stepping out of a development path with technology first and innovation leading.

Recently, Betaine’s new raw materials, the extract of Erigeron breviscapus and the extract of Lychee grass, were put on record in National Medical Products Administration, and entered a three-year monitoring period, which means another major breakthrough in Betaine’s scientific research in the field of skin care.

Under the market trend of efficacy skin care, plant raw materials have become a force that cannot be ignored in the filing of new raw materials, and more and more enterprises have realized the importance of raw material innovation. The new raw materials of erigeron breviscapus extract and lychee herb extract are on the market, which is of great significance for the efficacy of products to reach a higher level and seize the market of skin care raw materials.

At the same time, the Ministry of Industry and Information Technology recently announced the list of national technological innovation demonstration enterprises in 2023, and Betani was approved as one of 68 technological innovation demonstration enterprises. This is another national honor recently won by the company after passing the accreditation of the national industrial design center, showing its leading position in technological innovation capability and transformation of innovation achievements.

In the beauty market where homogenization is becoming more and more serious and stock competition is becoming more and more fierce, only enterprises with profound R&D strength and solid brand influence can stand out in the market competition, which is the advantage that Betani has. As a leading enterprise in the sensitive muscle beauty sub-industry, Betani relies on Yunnan’s natural plant resources and research and development of China’s characteristic plant raw materials to provide solutions to skin problems from the plant kingdom, which is worthy of the name of "the head geese".

Natural ingredients are favored, backed by Yunnan, with rare plants.

With the frequent capital operation and the accelerated entry of enterprises, the domestic beauty industry has become more and more "involuted". According to the data of Tianyancha, at least 6,500 cosmetic enterprises established in the past year have been cancelled, and the cancellation of enterprises or stores whose business scope includes "cosmetics" has exceeded 10,000, which means that the life span of these enterprises is less than one year.

With the change of consumer demand from "phenomenon" and "scene" to scientific rationality, natural green skin care products with efficacy and safety have become more popular among consumers, and pure natural plant ingredients have become a "sharp blade" for enterprises to stand out from the encirclement. Skin care products manufacturers began to return to the products themselves, focusing on technology research and development, and the natural ingredients of "plant raw materials" were gradually washed away and returned to their original hearts.

According to the relevant statistics of Markets and Markets, the global market size of plant extracts is expected to reach 58.4 billion US dollars in 2025, which is about 426.4 billion yuan. Domestic skin care products manufacturers are also following the news: The Catalogue of Used Cosmetic Raw Materials (2021 Edition) published by National Medical Products Administration shows that the number of used raw materials of cosmetics produced and sold in China has increased to 8,972, including nearly 3,000 kinds of plant raw materials, accounting for about one third.

Although China has a tradition of plant research and medicinal use, it is still in a late position in today’s technical conditions and market environment, especially in the application of plant extraction and separation technology and the middle and lower reaches. At the same time, the blank market also provides a breakthrough point for brands and factories, which is expected to help China’s characteristic plant raw materials to establish a global advantage.

In this international competition, Betani in China has become one of the best, shouldering the banner of domestic plant raw material research. With the platform advantage of Yunke Characteristic Plant Extraction Laboratory and the abundant plant resources in Yunnan, Betani R&D team conducted in-depth excavation of Yunnan characteristic plants, explored the main raw materials for skin care, such as Fructus Zanthoxyli oil and Portulaca oleracea extract, and clarified their effective concentration in principle, setting an industry benchmark for domestic plant raw material R&D enterprises in China.

Yunnan, with its diverse climate and unique advantages, is undoubtedly a fertile land. Plants including tropical, subtropical, temperate and even cold zones are bred here, and there are countless rare species. Among them, Erigeron breviscapus, also known as Erigeron breviscapus, brings the answer to skin rejuvenation and high energy activity as its name suggests. Experiments show that the extract of Erigeron breviscapus not only has obvious inhibitory effect on various inflammatory factors, but also shows excellent soothing and anti-inflammatory effects, and can effectively control skin oil and enhance the protection of skin barrier.

However, Lychee grass, which has the alias of "Snow Grass", has the effect of "fire extinguisher" on the skin. Touching the skin is like encountering a "first snow", which can quickly cool the skin, relieve the hot, painful and itchy state of sensitive muscles, effectively reduce the content of fat drops, reduce the oily state of the skin, and open a new experience of soothing and caring.

The filing of the two new raw materials in National Medical Products Administration will not only help Betani to develop new products that meet the multi-dimensional needs of consumers and enhance the company’s market competitiveness, but also effectively enhance the added value of plant resources in Yunnan Province, promote the industrialization of Yunnan’s characteristic plants, and promote the development of health industry through scientific research.

The filing of cosmetic raw materials is becoming stricter, and the policy encourages accelerating innovative research and development.

Under the market trend that efficacy skin care is becoming the mainstream day by day, plant raw materials have become a force that cannot be ignored in the filing of new raw materials, and more and more enterprises have realized the importance of raw material innovation. Especially in today’s cosmetics industry, the supervision has been strengthened and the filing of raw materials has become stricter. The filing of two raw materials has injected vitality into Bettini’s participation in the competition of skin care track dominated by plant raw materials.

Since the "Regulations on the Supervision and Administration of Cosmetics" was promulgated in 2021, cosmetics have entered the era of strict supervision. On November 10th, 2023, National Medical Products Administration issued "Announcement on Issues Related to Encouraging Innovation and Standardizing Management of New Cosmetic Raw Materials". The announcement pointed out that the drug regulatory authorities should strengthen the supervision and management of new raw materials and related products, and strengthen the monitoring and evaluation of the registration, use and safety of new raw materials for cosmetics, which shows that the management of raw materials for related enterprises has received great attention.

On the one hand, it is compliance supervision and on the other hand, it is support and encouragement. From the Regulation on the Supervision and Administration of Cosmetics issued by the State Council to encourage and support the use of modern science and technology, combined with traditional advantageous projects and characteristic plant resources in China, to the Action Plan for High-quality Development of Cosmetic Industry in Shanghai, it is proposed to strengthen the research on new raw materials, functional raw materials, flavors and fragrances and China characteristic plant resources, which shows that the central and local governments encourage the development and utilization of characteristic plant resources, thus pointing out the direction for innovative research and development of new raw materials for cosmetics.

Since its establishment, Betani has keenly captured consumers’ attention to product ingredients and formulas in the China market, and actively devoted herself to the basic research of functional skin care products. Based on the characteristic plants such as Celastrus angulatus, Portulaca oleracea, camellia yunnanensis, Paris polyphylla var. yunnanensis, and Physalis alkekengi, she has carried out a large number of independent research and development related to the efficacy of relieving inflammation, anti-aging, barrier repair, plant preservation, plant acne removal and plant sun protection, and initially realized the industrialization of plant screening and extraction.

Take Winona’s star product, Shu Min Moisturizing Special Cream, as an example. The core ingredients of this product come from the extracts of Fructus Lycii and Portulaca oleracea produced in Yunnan, which not only has excellent repairing and soothing effects, but also meets the consumers’ demands for efficacy and naturalness to the greatest extent, making it a leader among similar skin care products.

In terms of sensitive skin problems, Betani continues to explore and propose new solutions. In July, 2023, the company was invited to participate in the 25th World Dermatology Conference held in Singapore. Based on the "four-in-one" whitening mechanism proposed by Professor He Li, the leader of the innovation team of the Ministry of Education, Winona released a new whitening and whitening essence, which can inhibit pigment synthesis, reduce the inflammatory reaction, reduce the proliferation and expansion of blood vessels and repair the skin barrier.

With long-term deep cultivation in the field of sensitive skin care, Betani’s market share is growing. According to Euromonitor data, from 2013 to 2022, the compound annual growth rate of China Dermocosmetics Skin Care market scale was 24.9%, while Winona’s terminal retail sales increased from 0.8 billion yuan to 6.62 billion yuan, with a compound annual growth rate of 63.0%. The market share of Dermocosmetics Skin Car in China increased from 2.1% to 23.2%, ranking first in the market share for four consecutive years.

Abundant clinical and academic resources, increase investment to break technical difficulties.

The extraction process of plant raw materials is a complex art. The whole process will go through solvent extraction, mechanical crushing, mechanical pressing, distillation and other technological means, and the vitality and essence of plants will be extracted with ingenious techniques to provide vibrant raw materials for cosmetics.

This process is not simple. From a technical point of view, the current research on plant raw materials is still in its infancy in terms of basic research depth and innovation, and it is generally faced with problems in safety, efficacy and stability, and the relevant standards are still in the formative stage, which has caused the phenomenon of insufficient stamina for the differentiation research of plant raw materials.

This is why skin care faucets such as Betani have accelerated the pace of extraction and research and development of plant raw materials. From 2017 to 2022, Betani’s R&D staff increased from 64 to 391, accounting for 6.1% to 12.8%; The amount of R&D investment increased from 29 million yuan to 278 million yuan, and the proportion of operating income increased from 3.6% to 5.6%.

Because the sensitive muscle maintenance industry has certain medical and health attributes, it is easier for enterprises jointly developed and cooperated with authoritative organizations to gain the trust of consumers in the components, functions and treatment methods of sensitive muscle maintenance-related products. By the end of 2022, Betani had completed clinical research and effect observation of dermatology in 63 hospitals, published 184 papers in SCI and core journals, and participated in the formulation of 31 group standards of efficacy skin care products in China, which was fruitful in clinical data and academic resources.

Moreover, the company held the China Sensitive Skin Summit Forum for four consecutive years, and invited authoritative dermatologists to discuss the latest research results of sensitive skin. In addition, Winona brand has deepened its professional image in the minds of doctors and consumers and led the development of the industry by publishing foreword insights. In 2023, the 4th China Sensitive Skin Summit Forum and TMIC released the White Paper on the Development Trend of Pan-sensitivity in 2023, and together with Dr. Lilac, created the New Concept of Sensitive and Pan-sensitive Skin Care.

In February last year, Betani’s Yunnan Characteristic Plant Extraction Laboratory was approved as the "National Standard Sample Calibration Laboratory for Natural Products", becoming the 37th institution awarded by the National Standard Technical Committee’s Professional Working Group for Natural Products Standard Samples. On November 30th, the company won the honorary title of "National Industrial Design Center", demonstrating its outstanding strength in innovative R&D and design.

Under the background of the upgrading of consumer demand, the favor of natural raw material products and the strengthening of industry supervision, the competition point of domestic beauty enterprises has gradually changed from marketing flow to the product’s own efficacy. Nowadays, Betani, a domestic beauty leader who insists on independent research and development and attaches importance to the innovative development of plant raw materials, is leading a new era of functional skin care development, and is expected to achieve greater development with gradually deepening brand influence and increasingly sufficient technical reserves.

Viewpoint: Communication on current real estate market policy adjustment.

    Xinhua Online Haihai, December 17th (Xinhua News Agency "Xinhua Viewpoint" reporter Xu Shousong) "We have everything we need, and the strength of the policy exceeds market expectations." On the evening of 17th, an account manager of Daning Store of Zhongyuan Real Estate could not conceal his surprise on the phone. "Business tax will not be levied after buying a house for two years, but we thought it would take at least three years."


    To the real estate agent’s surprise, three measures to promote the healthy development of the property market were determined by the the State Council executive meeting on the 17th.


  In a short time, the four swords are drawn.


    On the 17th, the the State Council executive meeting studied and determined three measures to promote the healthy development of the property market: increasing the construction of affordable housing, solving the housing problem of nearly 10 million families with housing difficulties within three years, and building affordable housing with idle funds from the provident fund on a pilot basis. Further encourage the consumption of ordinary commodity housing, loosen the preferential policy of improving the "second suite" and carry out a one-year (tentative) tax reduction: as long as the house bought is over 2 years, the transfer will be exempted from business tax. If you want to sell it for less than 2 years, you will only be taxed on the money you earn, and you will not be taxed on the loss; At the same time, the urban real estate tax will be abolished. To maintain a reasonable scale of investment in real estate development, in the past year, it was first proposed to provide financing and related financial services for mergers and acquisitions of real estate development enterprises with strength and credibility.


    In addition to the central policy, it has also reserved a lot of room for local governments to "rescue the market": all regions should adjust measures to local conditions and "further adopt policies and measures to promote the healthy development of the real estate market".


    As soon as the news came out, the major websites received rave reviews, calling them "fierce moves" and "New Deal" in succession. In fact, in just over forty days, this is the fourth "sword" drawn to stabilize the real estate market. On November 5th, the State Council put forward ten measures to further expand domestic demand and promote economic growth. "Speeding up the construction of affordable housing projects, increasing support for low-rent housing construction, speeding up the transformation of shanty towns, implementing nomadic settlement projects, and expanding the pilot renovation of dilapidated houses in rural areas" was listed as the first of the "National Ten". Then, "promoting the stable and healthy development of the real estate market" has become one of the seven tasks for the State Council to hold a meeting of leading comrades of provincial and municipal people’s governments and departments and to deploy and implement central policies and measures. The status of the real estate industry has been raised to an unprecedented height, with the word "important" before the positioning of the "pillar industry" in the past, that is, "the real estate industry is an important pillar industry of the national economy, which plays an important role in stimulating the development of industries such as steel, building materials and household appliances, and is crucial to the stability and development of the financial industry, and plays an important role in promoting the upgrading of residents’ consumption structure and improving people’s livelihood". At the recently concluded Central Economic Work Conference, two of the five key tasks in 2009 all talked about the real estate industry, "We should combine the desire of residents to reasonably improve their living conditions with the role of real estate as a pillar industry", and "increase the supply of affordable housing, reduce the burden of residents’ reasonable purchase of self-occupied ordinary commodity housing, and give full play to the positive role of real estate in expanding domestic demand".


  Why "save the property market"? Good economy can make everyone good.


    So intensive introduction of policies to stabilize the property market, and compared with the property administration a year ago, there are major adjustments, where is the intention?


    First of all, the property market is closely related to the macro-economy, and only when the economy is good can everyone be good.


    On December 10th, Morgan Stanley Research Department released the latest economic research report on China, and held that the typical feature of China’s economy in 2009 was "deterioration followed by improvement", but real estate investment was the biggest uncertain factor to judge the growth expectation in 2009. Because the key reason for the rapid economic slowdown is the slowdown of real estate investment rather than weak exports. According to this report, if the real estate investment shrinks by 30% in 2009, the huge adverse impact will not be compensated even by the existing fiscal stimulus plan.


    It must be admitted that in the composition of fixed assets investment in the whole society, real estate investment closely related to more than 50 industries has one third of the world. According to the data, as of July 2008, the sum of electric power and heat energy, transportation and water conservancy environment accounted for less than 25% of fixed assets investment, manufacturing investment exceeded 30%, and real estate investment accounted for more than 33%. This determines that infrastructure investment alone is not enough to prop up economic growth, and pure government investment is also difficult to make up for the decline in real estate and manufacturing investment. At present, the manufacturing industry, especially the ordinary manufacturing industry, is having a hard time, and the real estate market is also undergoing obvious adjustment. In the first 11 months, the growth rate of national commercial residential investment dropped by 2.2 percentage points year-on-year. The shrinking demand for real estate investment has produced a chain reaction, which gradually affects related industries, such as steel, building materials and furniture.


    As for the dependence of local finance on real estate, it goes without saying. Nowadays, with the cooling of the real estate market, the transaction is frozen and the land is flowing, and the local finance is unprecedentedly tight.


    In this case, it is necessary to boost the real estate industry again to promote investment and protect the economy. Real estate has been pushed to "an important pillar industry of the national economy", and affordable housing projects have been listed as the first of the "Ten Articles of the State", so the policy mix clearly conveys the orientation of "saving real estate first to ensure development" and "promoting investment cannot be separated from stabilizing the property market".


    "The economy’s excessive dependence on real estate is a fact that can’t be changed in the short term. At the moment, we can’t find an industry to replace the real estate to drive the economy." Cai Suisheng, a real estate expert and president of Guangdong Real Estate Association, said.


    The root of stimulating domestic demand with real estate consumption is to pull investment, maintain growth, promote employment and stabilize the overall situation. From this point of view, we can correctly understand that the Central Economic Work Conference proposed that "meeting residents’ desire to improve their living conditions reasonably should be combined with giving full play to the role of real estate as a pillar industry", and that "the supply of affordable housing should be increased, the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing should be reduced, and the positive role of real estate in expanding domestic demand should be brought into play".


  On the frozen soil of real estate, the combination of "guarantee" and "market" will be developed.


    "What are the similarities and differences between starting domestic demand under the financial tsunami in 2008 and stimulating domestic demand under the Asian financial turmoil in 1998?" Hu Yijian, a professor at the School of Public Economics and Management of Shanghai University of Finance and Economics, said: "Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later; However, the previous time relied on the commercial housing market, and this time the foothold was affordable housing and people’s livelihood. "


    That’s true. On the 17th, in the the State Council executive meeting to study and deploy policies and measures to promote the healthy development of the real estate market, we made it clear at the beginning that "two persistences" were: adhering to the basic direction of housing marketization and the principle of implementing the housing security system for low-income people with housing difficulties. According to industry insiders, this is to cultivate the combination of "guarantee" and "market" on the "frozen soil" of real estate.


    Different from the previous round of investment expansion (1998-2002), the real estate industry was particularly focused on marketization. This round of investment expansion considered the promotion of investment and the protection of people’s livelihood together, and made it clear that "investment acquisition, development and construction of affordable housing such as low-rent housing and affordable housing should be increased". Experts in the industry believe that the adjustment of policy orientation has three meanings:


    -As far as economy is concerned, it is a favorable time window for the government to promote the construction of housing security and solve the housing problem. In the years before the first half of this year, the international economy maintained a relatively rapid growth rate, which brought about a global increase in resource prices, especially the prices of building materials and land. In addition, with the expansion and bubble of assets, the domestic real estate market and the capital market were linked, and the "land kings" in cities frequently appeared, and the cost of building houses rose steadily. Now, the global economic slowdown has caused the prices of oil, steel and other commodities to continue to dive, and the domestic construction cost has been greatly reduced. At the same time, the land price is lower, and the relocation cost is also reduced. Microscopically, it can reduce the construction cost of affordable housing, spend relatively little money to do relatively many things, achieve better economic benefits, and macroscopically, it can stimulate investment and ensure stable economic growth. This is an economic effect.


    -The political significance lies in conforming to public opinion, solving people’s livelihood problems, and implementing Scientific Outlook on Development.


    -The social effect is that the government can use the construction of affordable housing to calm down and eliminate the incomprehension and resentment of some people who expect the housing prices to continue to fall and do not understand the government’s rescue of the market and stabilize the real estate market. Let these people feel that the government rescues real estate in order to stabilize the whole macro-economy, and provides a way out for low-and middle-income groups-government guarantee. There may be some differences between the long-term interest orientation of the government to save the property market and stabilize housing prices and the short-term interest demands of ordinary people, and affordable housing is a good policy option to bridge the differences.


    "After experiencing the high tide and low tide of real estate, the government has a deeper understanding of the real estate market and real estate industry, reducing bias, which is the result of macro-control." Cai Suisheng commented like this.

Editor: Li Xian

The chaos of the old scooter: the cottage "Lamborghini" sells well for 29 thousand.

  CCTV News:In recent years, many four-wheeled vehicles have appeared around us unconsciously, which look like cars and are one size smaller than cars, and the words "old scooter" are often marked in the prominent position of the car body. Sometimes these cars run parallel to motor vehicles, and sometimes they drive on sidewalks and bicycle lanes, and they walk freely through the streets and alleys of the city.

go to

△ At an intersection in Beijing, four-wheeled vehicles repeatedly violated regulations.

  So what exactly is this four-wheeled vehicle? Why can you drive on the road so willfully?

    The mystery of the life experience of "old scooter"

  During the visit, the reporter found that there are still many places to distribute this kind of car in Beijing. This kind of car is actually a low-speed four-wheel electric vehicle. It first came into the public eye as an "old scooter" around 2012, and the "old scooter" evolved from an electric wheelchair with a speed basically controlled below 10 kilometers per hour and belonging to medical devices.

2

△ "Old scooter" evolved from electric wheelchair.

  Around 2012, after continuous modification, the "old scooter" has been very close to ordinary motor vehicles, powered by electric energy, and the maximum speed can reach about 40 kilometers per hour.

  In the past few days, the reporter visited a number of dealers and found that the sales of this kind of car in recent years are quite amazing. According to a first-class dealer of a certain brand, he sold 1,600 cars a year. When it was hot, he had to queue up to buy a car and sell one, but his sales were not the most.

three

  According to rough statistics, in Beijing, there are at least ten primary dealers of a certain brand of electric vehicles with an annual sales volume of over 1,000 units, and there are several secondary distributors under each primary dealer; In addition to a few big brands of low-speed four-wheel electric vehicles, there are a large number of brand-name cars flooding the market. In recent years, low-speed four-wheel electric vehicles are growing at a high speed with an annual growth rate of tens of thousands in Beijing. The reason why it is still sold in the name of "old scooter" is that manufacturers and distributors have their own purposes.

   You can drive without a license? The treatment of scooter is very "special"

  Why can the so-called "old scooter" be sold so hot? The reporter consulted a number of dealers as buyers in Beijing, and all told reporters without exception: you can drive on the road without a license or a driver’s license! So is this the case? The reporter interviewed several car owners at random, and most car owners have not encountered inspection. A car owner who asked not to be named told reporters that if you want to buy a motor vehicle in Beijing, you must participate in the lottery, but you can’t shake it after several years, and finally you have no choice but to choose a low-speed four-wheel electric vehicle. In addition to not having to shake the license plate, car owners told reporters that the low cost of car use is also a major reason why they choose this kind of vehicle. First of all, the price of about 30,000 to 40,000 is close to the people. Secondly, the cost of running a hundred kilometers with full electricity is seven or eight yuan.

four

  According to the Road Traffic Safety Law and relevant regulations of Beijing, this kind of vehicle is recognized as a motor vehicle in Beijing. In the past two years, the traffic control department of Beijing has also strictly investigated the illegal behavior of such vehicles on the road, but in fact, except for the core sections such as Chang’ an Street, such vehicles are still popular in the city.

  In addition, in order to attract consumers, some dealers have also launched preferential activities to buy cars and send insurance. So what kind of insurance is this gift? China implements the compulsory motor vehicle third-party liability insurance system, in order to ensure the liability of the insured motor vehicle to compensate the victims for personal injury and property losses caused by road traffic accidents. The so-called third party liability insurance given by the dealer is not motor vehicle insurance, but actually a personal accident insurance, and once an accident occurs, the amount of compensation is very limited.

  There are no national standards for industries with different policies in different places.

  The reporter contacted a number of electric vehicle dealers in Beijing and conducted a test drive on a variety of low-speed four-wheel electric vehicles. It was found that the top speed of these electric vehicles can generally reach about 40 kilometers per hour. At present, the management standards for low-speed four-wheel electric vehicles are not uniform in different places. For example, in Shandong, Hebei, Henan, Sichuan and other places, such low-speed four-wheel electric vehicles can be licensed and can drive on the road, but in Beijing, Shanghai and other places, such vehicles are prohibited from illegally driving on the road.

one

  In China, domestic automobiles are certified by Announcement of Road Motor Vehicle Manufacturers and Products and China Compulsory Certification, that is, 3C certification. The public security traffic control department will take the Announcement of Road Motor Vehicle Manufacturers and Products regularly issued by the Ministry of Industry and Information Technology as the basis for the registration of such vehicles. But at present, no low-speed four-wheel electric vehicle has passed these two certifications, that is to say, the country has not recognized it as a motor vehicle.

  On the one hand, the speed of low-speed four-wheel electric vehicles far exceeds the national standard that the speed of "old scooter" is less than 10 kilometers per hour. On the other hand, low-speed four-wheel electric vehicles do not belong to the category of motor vehicles in theory. This means that the low-speed four-wheel electric vehicle is currently in the gray area between the "old scooter" and the motor vehicle.

  The cottage Lamborghini only sells for 29 thousand

  The reporter found through investigation that at present, most of these low-speed four-wheel electric vehicles on the market are produced in Shandong, Jiangsu, Hebei and other places. Among them, Shandong Province, as the "birthplace" of low-speed electric vehicles, ranks first in the country in terms of industrial scale. According to the data released by Shandong Automobile Industry Association, the output of low-speed electric vehicles in Shandong Province reached 347,000 in 2015, and the market of low-speed electric vehicles in Shandong Province maintained rapid growth for four consecutive years from 2012 to 2015, with a year-on-year increase. What about the production and sales there?

  Wucheng County, Dezhou City, located at the junction of Shandong and Hebei provinces, is famous for its automobile parts production. In recent years, Wucheng County has rapidly developed into the largest low-speed four-wheel electric vehicle manufacturing base in Shandong and even the whole country. On the grounds of talking about agency, the reporter contacted a manufacturer located in the old town of Wucheng County. From the county seat, less than 20 kilometers away, there are no fewer than 20 large and small electric vehicle manufacturers. Some manufacturers just sell cars in a facade room in front, and then set up a shed at the back to start making cars.

one

  Subsequently, the reporter came to the factory contacted in advance. As soon as he entered the factory, he saw a forklift truck being busy loading and delivering goods. Two workers in the workshop were installing an electric car that looked like a Ford Carnival. In order to show their strength, the sales manager also showed reporters a new model they are developing, which looks like Lamborghini and costs only 29 thousand.

one

  This low-speed electric car, which looks like a sports car, is a new product being developed by the manufacturer. The sales manager told the reporter that the car is currently in the debugging stage, and they can mass-produce it at any time if there is an order. For these manufacturers of low-speed four-wheel electric vehicles, batteries and other parts are ready-made, and the biggest research and development cost is the appearance of the vehicle.

  The production of "old scooter" is made of unqualified iron.

  In the workshops of many manufacturers visited by the reporter, there are all kinds of models such as Land Rover, Mercedes-Benz, BMW, Ford Carnival, etc., and the car bodies made of iron sheets occupy the mainstream of the market. According to the reporter’s visual inspection, the thickness of these iron sheets used to wrap the car bodies is no more than 2 mm, and no safety test has been done.

one

  The sales manager told the reporter that with the strength of their factory, it is not a problem to produce 20 cars a day. If the order quantity is large, they can also produce together with several small factories around them to ensure timely delivery. On the business license displayed by the manufacturer, the reporter found that this manufacturer does not have the relevant qualifications to produce four-wheeled electric vehicles. The reporter searched the registration data of dozens of electric vehicle enterprises in Wucheng County, including local first-class manufacturers such as Dexing, Weikerui and Xinaoyu, and found that the production and business scope of these automobile enterprises is only off-highway tourism sightseeing bus or indoor sightseeing bus, and does not include the R&D and production license of four-wheel electric vehicles. That is to say, these automobile enterprises all produce low-speed four-wheel electric vehicles with the qualification of producing sightseeing bus, and this phenomenon is also common in other parts of the country. 

one

  How to solve the chaos of the old scooter?

  On July 29th this year, Shandong Province issued an urgent investigation notice for low-speed electric vehicles, and investigation teams composed of departments such as letter, quality inspection, public security, industry and commerce went to all parts of Shandong Province to investigate the production and sales of low-speed electric vehicles, so as to provide a basis for formulating management opinions on low-speed electric vehicles in Shandong Province in the next step. And where should the low-speed four-wheel electric vehicle go next?

  Professor Shi Jing from Tsinghua University Transportation Research Institute said that relevant departments should make more efforts in management instead of simply banning it. He believes that to solve the management problem of low-speed four-wheel electric vehicles, one is to solve its safety problem, that is, to reduce the speed, and the other is to solve the order problem, which can be managed according to the motor vehicle number plate.

  In addition, the reporter learned from the National Standards Committee that the Ministry of Industry and Information Technology had submitted the national standard project "Technical Conditions for Four-wheel Low-speed Electric Passenger Cars" at the beginning of this year. In April this year, the National Standards Committee also solicited opinions on the project for the society and is currently organizing and handling the opinions received. In the next step, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee will steadily promote the formulation of national standards, hoping to introduce relevant management regulations as soon as possible, so that the elderly scooter will no longer drive at will and reduce potential safety hazards.

The NFL shocked the player’s murder, and the red football team Taylor was shot and killed.

  


  Sohu Sports News On Tuesday, Sean Taylor, the security guard of the Washington Redskins, died at the age of 24. According to the police’s description, the American professional football player was shot by an intruder at home the day before the incident.


  Sabastian, Taylor’s former lawyer, said that he received a phone call from Taylor’s father around 5: 30 in the morning before he learned of Sean’s death. “


  His father called to tell me that Sean had died with God, and then he cried and thanked me, "Sabastian said.


  "This is definitely a heavy blow, both for us and his family. Taylor is a talented player, but he is humble. Everyone is very optimistic about his future. However, it is obvious that God may have other plans for him. "


  Taylor was taken to Jackson Memorial Hospital after being shot, but failed to leave here in the end. Carlott, vice president of football department of Redskins, said: "Taylor used to hold a nurse’s hand tightly and had a strong desire to survive." But Sabastian refuted this point. According to him, Taylor has been in a coma since he was taken to the hospital, and he knows nothing about the "grabbing" incident. "He may be saying goodbye to us or something," Sabastian said.


  Taylor participated in the 2004 draft and entered the NFL with the fifth overall pick. Earlier this week, he was shot in the thigh, resulting in excessive blood loss in the aorta and was taken to the hospital.


  "According to preliminary investigation, the victim was attacked by intruders in the house." Miami-Dade County Police said in a statement. "The case is still under investigation." It is worth noting that eight days before the unfortunate incident, Taylor’s family was illegally invaded, and his girlfriend also reported to the police. The police suspected that there was a connection between the two and launched an investigation. > > What do you think is the reason why Sean Taylor was killed?


  According to Taylor’s girlfriend, they were awakened by the noise outside the bedroom, and Taylor immediately picked up a machete from the room to go out and find out. Just then, a man suddenly rushed in and fired two shots into the house, and Taylor was hit in the leg by one of the bullets. During the whole shooting, Taylor’s one-year-old daughter, Jack, witnessed it. Fortunately, she and her mother were not injured.


  Taylor wasn’t the first to get shot. As early as the beginning of this year, Broncos cornerback Dai Lun Williams was killed in a nightclub in Denver. In addition, the case of Webran Pata, the defensive line of the University of Miami, was shot dead in November last year, and the incident was only a few miles away from Taylor’s house.


  Taylor worked as a running forward and a defensive guard in Miami, and his father, Pedro Taylor, was the chief of police in Florida. It is said that Taylor rarely gives interviews to the media, but he is definitely a popular person in private and is the leader of the team’s locker room.


  "Since I met him, this period of time seems to have passed." Redskins James said. "He never gives in to anyone. He is an admirable man. It is a pity to see this happen. " > > Do you think Sean Taylor’s murder is a sports problem or a social problem?


  Actually, Taylor is not a quiet person. After joining the NFL, many problems came one after another. First, he fired his agent and missed several rookie meetings, which directly resulted in a ticket of $25,000. In addition, he was accused of drunk driving, and although the charges were eventually dismissed, the whole Redskins team was distracted for several months. Tickets, big and small, are always with Taylor. Such as dress violation, being late and so on. Taylor paid the league a fine of $17,000 for spitting in the face of Michael Pittman of the Tampa Bay Devil Rays in the playoffs last year.


  In 2005, Taylor was sentenced to two misdemeanors and suspended for 18 months on suspicion of threatening others with a gun. This eventually became an indelible shadow in Taylor’s heart, and he was determined to change himself. Shortly after her daughter was born, her teammates noticed that the bad boy was gradually maturing.


  "It’s hard to expect people to grow up overnight," said teammate and best friend Clinton. "But since having children, Sean is like a different person, and everyone here can feel it. He always smiles and often discusses his children with everyone. " > > Mourning for Sean Taylor


  This year, Taylor transformed into a real security guard, using his speed and strength to crush opponents. Even though he missed two games because of a knee injury, Taylor still topped the league data with five interceptions.


  "I just finished my work seriously," Taylor gave a rare interview during the training camp. "I don’t want to yell like a child all day in the future. I could have done this and that. What I want to say is that I am very healthy now and my career has reached the fourth year. There is no reason not to work hard. "


  As we all know, Taylor is a hard worker.


  "He loves this sport. He feels that he was born for this. " Redskins coach Joe Gibbs said. "As far as I can see, Taylor has matured over the past year or so, and I think his daughter has contributed a lot. This is a real growth. "

Editor: Lu Fangfei

Joker Xue brand down jacket failed to pass the sampling inspection: the problems of star clothing brands are frequent, and the control ability of commercial links is insufficient

Image source: vision china

Blue whale financial reporter Wang Hanyi

On January 4th, "Joker Xue clothing brand down jacket is unqualified" boarded a hot search, which triggered a heated discussion. In this regard, the brand apologized overnight and said that it could apply for a refund. It is not uncommon for stars to set foot in the clothing industry, and there are also many people who cause doubts and group ridicule. Why are entertainment stars easy to "roll over" as clothing brands?

In fact, behind the strong brand exposure, the lack of control over the complete commercial link is a very important reason.

Dangerous People down jacket failed the sampling inspection.

According to the reporter of Blue Whale Finance and Economics, recently, Shanghai Municipal Market Supervision Bureau announced two batches of unqualified down jacket products, among which, Shanghai Yanxun Trading Co., Ltd. sold "DANGEROUS PEOPLE" brand short down (model specification: 175/88al; Article number: 22410DJ287N), the filler nonylphenol+octylphenol+nonylphenol polyoxyethylene ether+octylphenol polyoxyethylene ether is measured to be 234.41mg/kg (the standard value should be < <100mg/kg), which is inconsistent with the standard requirements.

Image source: Shanghai Market Supervision WeChat WeChat official account screenshot

"Alkylphenol (AP) and alkylphenol polyoxyethylene ether (APEO) are environmental hormones. The unqualified project will easily affect the normal hormone secretion of the human body. " The Shanghai Municipal Market Supervision Bureau pointed out.

On January 4th, Weibo, the official of Dangerous People, issued a statement letter on the results of random inspection by Shanghai Market Supervision Bureau, which mentioned that "after rapid self-inspection, it was found that the unqualified product was the sixth batch of this product. The company immediately contacted the production company and asked it to stop producing the product and conduct self-inspection. At the same time, the company has also cancelled the follow-up cooperative production relationship with the production company about the product. "

Image source: Dangerous People official Weibo

The statement letter also mentioned that consumers who have purchased the product after January 1, 2023 can apply for a refund through the original purchase channel, and the company will refund the money for consumers as soon as possible.

On a social media platform, some netizens posted a successful refund page and said, "I bought it in January 2023 and returned it in less than 10 minutes after contacting customer service."

Dangerous People (hereinafter referred to as "DSP") is a menswear brand launched by Joker Xue in 2015. According to a survey by Blue Whale Finance reporter, as of January 8th, its Tmall store had 1.89 million fans and its JD.COM store had 549,000 followers. Except for the new black box product launched this year, the price exceeds 1300 yuan, and the prices of other products are between 199 yuan and 499 yuan. The pricing is relatively close to the people, and the sales volume is considerable. The down jacket has sold over 10,000 pieces per month at the highest.

Eye-catching shows that Shanghai Yanxun Trading Co., Ltd. changed its investor (equity) in January 2019, and Joker Xue withdrew from the ranks of shareholders and added Xin Liang, who is now jointly held by Xin Liang and Zhang Fan.

Although he has retired from the ranks of shareholders, Joker Xue is still the brand manager of DSP, and often appears in the live broadcast room to promote the products.

Jiang Han, a senior researcher at Pangu Think Tank, told Blue Whale Finance reporter that the problems in the sampling inspection of Joker Xue brand down jackets may be caused by quality problems in the production process or inadequate supply chain management, which makes the products fail to meet the standards.

Stars create many brands, but few break through.

Star street track has been in a state of "supply exceeds demand". Whether it is mainstream artists such as Joker Xue and Bai Jingting, idol stars such as Z.TAO and Dylan, or rappers Ma Siwei and KNOWKNOW Know who have gradually entered the public’s field of vision in recent years, many artists are running their own clothing brands.

Jiang Han believes that on the one hand, many stars have a strong interest in fashion and fashion design, and they hope to show their fashion taste and design concept through their own brands; On the other hand, stars themselves have high popularity and influence. They can promote their brands through their popularity and attract fans and other consumers to buy them. In addition, clothing brands have high profit margins, and stars can get higher economic benefits by making their own brands.

The business dividend brought by "Artist’s Aura" made the stars focus on the clothing business. Depending on the star’s personal influence and fan base, the initial stage can certainly empower brands well, and some brands may be able to gain a foothold.

But the opposite of the advantage also means higher attention, and fans will have higher requirements and expectations for the products. Many star brands are considered to be cutting leeks because of price, quality and after-sales service, and many brands are forced to close down before they are on the right track.

Previously, Lu Han’s personal fashion brand was questioned by fans about the clothes he bought for 1,500 yuan, which were "full of threads".

Nabi, Nana Ou-yang’s own brand, was once caught in the same controversy. A pure white nightgown of 988 yuan and two pairs of pure white cotton socks of 168 yuan were touted as "sky-high price". In addition, the composition of the nightgown is 86% polyester fiber, 13% viscose fiber and 1% spandex. The main material polyester fiber is also recognized as "cheap fabric" in the industry. Some netizens believe that, on the whole, nabi pajamas are not sincere enough in all aspects from fabric, pattern to workmanship. A survey by the Blue Whale Financial Reporter found that the nabi applet has stopped operating.

If the cold reception of nabi brand is a temporary misjudgment of the consumer market by Nana Ou-yang and other new generation stars, then the gradual disappearance of many old brands shows that it is not a simple way for stars to start their own brands.

At the beginning of 2023, the Shawn Yue personal brand MADNESS, which was founded for more than 8 years, reported the closure of the Tmall store; Edison Chen’s personal brand JUICE also withdrew from Sanlitun after seven years of operation; Mayday A Xin and STAYREAL, a street brand founded by illustrator Buliang, also have the action of closing offline stores and so on.

In this regard, Jiang Han analyzed: "First, stars may lack professional knowledge and experience in the clothing industry, resulting in inadequate supply chain management in the production process; Second, the brand positioning is not clear, and the product style and price are out of touch with the market, which leads to consumers not buying it; Third, over-reliance on the star effect, the product itself lacks core competitiveness, when the star effect gradually weakens, it is difficult for the brand to maintain good market performance; Fourth, the competition in the clothing market is fierce, and there are many brands at home and abroad. Star clothing brands need to face fierce competition with other brands. A little carelessness may lead to poor market performance. "

Lack of complete commercial link control

Why are star clothing brands easy to "roll over"? What is the operation mode behind the star clothing brand business?

The White Paper on the Development of Trend Culture published by CBNData points out: "Some stars create a brand first, and then hand it over to the outsourcing team. They don’t understand the trend culture, and blindly doing it will be counterproductive."

Zhang Yi, CEO and chief analyst of Ai Media Consulting, said that at present, most star brand business can be understood as OEM business. In the whole business process, most stars actually don’t understand the brand business, but hand it over to brokerage companies or other partners. Stars mainly play the role of drainage and are responsible for front-end traffic. Zhang Yi believes that this is one of the reasons why most star street brands are not very successful.

Take nabi, a brand in Nana Ou-yang, as an example. Stick Stack, the agency behind it, is a company whose main business is the operation and incubation of international fashion brands.

Judging from the brand model created by Joker Xue, it also relies on third-party factories for OEM. Although OEM is a very common production mode, it also means that the brand needs to supervise and control the product line more strictly.

Strong exposure is the first step for the brand to go out of the circle. How to quickly adjust tactics to cope with the changing market is the key factor for the long-term development of the brand.

Cheng Weixiong, a senior brand management expert and founder of Shanghai Liangqi Brand Management Co., Ltd., told Blue Whale Finance: "Only a star IP person can set up a brand, and a brand should have its own unique style and tonality. If you are a buyer, you should make corresponding purchases according to the brand’s own style and tonality; Or don’t be a buyer, have your own design and R&D team, do a good job in the research and development of styles, then do a good job in the screening of corresponding factories, and finally place an order, and at the same time conduct QC follow-up after-sales. Without the follow-up means and measures before, during and after delivery,’ rollover’ is inevitable. "

Zhang Yi suggested that stars should first have a strong supply chain as a support, and the quality should be guaranteed at the same time when the price is high. "No matter what products are made, all premiums should be supported by product quality, otherwise it is likely to backfire and bite the stars themselves."

It is true that in the clothing business, stars should be familiar with the whole commercial link of products from production to sales, and the different requirements of different nodes are responsible for the results.

After all, marketing is only a small part of the whole business chain.

Reporting/feedback