The tear-jerking blockbuster "Favorite" premieres, Zhang Ziyi and Guo Fucheng fall in love triangle


Zhang Ziyi, Guo Fucheng


Zhang Ziyi


Zhang Ziyi, Cai Guoqing, Gu Changwei

    Movie Network News(Text/Mi Yixi) Gu Changwei’s latest film, which has been in the works for four years, held a grand premiere press conference in Beijing on May 5. Director Gu Changwei, starring Zhang Ziyi, Guo Fucheng, Pu Cunxin, Jiang Wenli, Tao Zeru, Sun Haiying, Cai Guoqing, Li Danyang and many other celebrities attended. The main creator introduced the story behind the scenes in front of the stage, and announced the director’s working version MV and ultimate version trailer of the movie’s theme song "Always There".

Zhang Ziyi, Guo Fucheng, Cai Guoqing, staged a complex triangular relationship on the spot

    At the press conference, Cai Guoqing, who was the host on the scene, invited Zhang Ziyi and Guo Fucheng to the stage to talk about the shooting anecdotes. During the conversation, Cai Guoqing also kept joking with Guo Fucheng, saying that they were rivals in love, and they often fought for the heroine Zhang Ziyi in the play. After Zhang Ziyi explained, it turned out that Cai Guoqing played Zhang Ziyi’s violent ex-husband in the play, and often punched and kicked him in the play. Especially in a major scene in the film, Cai Guoqing discovered Zhang Ziyi’s affair with Guo Fucheng, and even hurt Zhang Ziyi. After watching the movie, Ziyi’s mother once scolded Cai Guoqing, complaining that Cai Guoqing was so heavy on her daughter.

    In addition, the MV "Always There", the theme song of "Favorite", was played at the press conference, which was the first joint contribution of Zhang Ziyi and Guo Fucheng. At the press conference, Guo Fucheng introduced that the song "Always There" was composed by Jin Peida and written by Xiaomei. It was an honor to invite Zhang Ziyi to sing with him. Standing aside, Cai Guoqing, a fellow singer, expressed his "dissatisfaction" several times, laughing that he had always wanted to cooperate with Guo Tianwang, but in the end, Zhang Ziyi PK dropped it and lost the opportunity to cooperate.



Pu Cunxin, Jiang Wenli, Zhang Ziyi, Cai Guoqing


Tao Zeru, Gu Changwei, Guo Fucheng, Li Danyang

The stars gather to say their favorites, and the little people have many bright spots

    In "Favorite", in addition to Zhang Ziyi and Guo Fucheng, there are also stars such as Pu Cunxin, Jiang Wenli, Tao Zeru, Sun Haiying, Li Jianhua, Cai Guoqing, Li Danyang, etc., and each actor has played a small role with superb acting skills.

    Jiang Wenli said at the scene that her characters in the play will once again continue the director’s "favorite" style – ugly girl invincible type, in addition to wearing a denture suit to dress up as buck teeth every day, she will also play the image of a greedy man and woman. And Pu Cunxin also broke the news that this time the performance completely abandoned the image of an honest and honest person in the past, but played a selfish, speculative and obscene little character. In the film, Li Danyang completely broke away from the "gorgeous" singer image on the stage, showing no face and full of curls. According to director Gu Changwei, Jiang Wen, Lu Chuan, and Feng Xiaogang also dedicated a wonderful performance to "Favorite", featuring many small characters such as train drivers, traffic managers, and villagers. How about the specific performance? At that time, the audience is invited to the theater to watch for themselves.

"Favorite Tour" launched on the spot in ten cities across the country

    "Favorite" is a movie about the great love in the world with little people. Through the unexpected events in the small village and a vigorous love, it conveys a call to the society to "care, care and care".

    To this end, "Favorite" launched a "Favorite Tour" national ten-city linkage activity. At the press conference, director Gu Changwei led Zhang Ziyi, Guo Fucheng, Jiang Wenli and other main creators to unveil the list of "Favorite Tour" destinations. They will depart from Beijing and go to Chengdu, Guangzhou, Shenzhen, Shanghai, Nanjing, Hangzhou, Jinan, Shenyang and Zhengzhou to have face-to-face and close communication with the audience, aiming to convey the meaning of love in "Favorite" to more people.

More great pictures on the next page!

Fan Bingbing did not forget to show off his breasts, Huang Xiaoming admitted that his expression was dull



The biggest highlight of the whole press conference was Wang Xueqi’s "angry fall" Ge You


Fan Bingbing’s neckline is wide open when he steps down

 
    Movie Network News(Photo/Qian Jia Yiwen/Yang Yaru) The film, which will be released nationwide on December 4, will be released in Beijing on November 15. Director Chen Kaige and starring Ge You, Wang Xueqi, Fan Bingbing, Huang Xiaoming, Zhao Wenzhuo, Haiqing, and Zhao Wenhao came to the scene to help out. On the same day, the organizers exposed the joke poster of "Zhao’s Orphan". Ge You and Wang Xueqi even hugged each other on the spot and "smiled at each other".
 

Ge You


Fan Bingbing

Fan Bingbing is wearing a suit and half showing his breasts, saying that he really wants to be a mother after shooting "Zhao Gu"

    From "International Fan" to "Fan Ye", Fan Bingbing’s nickname in the entertainment industry is more and more "V5", and her dress is naturally needless to say, and every time she surprises people. At the "Zhao’s Orphan" press conference, Fan Bingbing appeared in a "pure man" dress, wearing a dark blue suit, but Fan Bingbing did not forget to show her breasts, showing off her tender side.

    Fan Bingbing, who plays Princess Zhuang Ji in "Zhao’s Orphan", is willing to commit suicide in order to save her own child. "I love this character very much, and" Zhao’s Orphan "also makes me feel the greatness of motherly love, which is really earth-shattering!" "Fan Ye" expressed his desire to be a mother more emotionally, "This play has strengthened my confidence in being a mother."
 



Fan Bingbing appeared in a suit, capable and energetic


Huang Xiaoming

Huang Xiaoming mocks himself with a sluggish facial expression and openly talks about his rumored girlfriend "she’s fine"

  Huang Xiaoming spoke quite philosophically that day. He said that Chen Kaige had taught him to let go. "After filming’Orphan of Zhao ‘, I changed a lot. I let go, let go of hatred, complaints, injustice, and everything. In fact, the simpler people live, the better." Huang Xiaoming said emotionally, "There were some bad rumors before, and I have let go. If everyone still doesn’t let go, it will be a little strange."

    Immediately, the media asked Huang Xiaoming why he was so elegant and calm today. Huang Xiaoming once again laughed at himself and broke out thunder, "I was sluggish, because I filmed the whole night yesterday." Huang Xiaoming revealed that he is currently filming the movie "A Romantic Affair" in Shenzhen with his gossip girlfriend Angelababy. Speaking of the gossip girlfriend, Huang Xiaoming could not hide his smile, "She is very good!"
 


Wang Xueqi and Ge You’s affectionate embrace shattered previous reports of their discord


Wang Xueqi


Haiqing


Ge You and Wang Xueqi broke the rumors, laughing that the two were more like husband and wife

    Since the beginning of the filming of "The Orphan of Zhao", there have been rumors that the two movie giants Ge You and Wang Xueqi have been fighting their acting skills in the play, and they are not convinced by each other outside the play. On the same day, Ge You and Wang Xueqi broke the rumors of disagreement at the scene. In this regard, Wang Xueqi said, "I like Ge You so much, and the more we shoot, the more we look like a husband and wife." Ge You said with a smile, "This is something that can be written out without a shadow, which should be regarded as a relatively low-level hype!"

    Speaking of being like a husband and wife, Ge You doesn’t change his humorous nature, "Huang Xiaoming and I are also quite like a husband and wife, I always go to his room at night to drink some wine!" Huang Xiaoming also humorously, "Then who is a man and who is a woman? Then the one without a beard on his face (implying Ge You) must be a woman!"


Chen Kaige
 

Producer Chen Hong


The final poster for "Zhao’s Orphan" was unveiled at the press conference


group photo of the main creator

Chen Kaige said he was ready to be scolded, and then evaluated "not bad"

  Perhaps because "The Promise" was scolded too much, Chen Kaige has become unusually humble since the beginning. This time to promote "The Orphan of Zhao", Chen Kaige also expressed that he was ready to be scolded. His words made people feel sour, "Although everyone works hard, there will still be different voices after the release of" The Orphan of Zhao ".

    Chen Kaige’s heartfelt words drew applause from the scene. Chen Kaige also publicly thanked his wife Chen Hong: "I also want to thank my wife Chen Hong, at least [‘Orphan of Zhao’] will not make you cry secretly in the long night." Chen Kaige said that the play "Orphan of Zhao" is a story of the past, looking for harmony and understanding today, and is also a work of self-reflection. Speaking of "Promise", which received a lot of bad reviews back then, Chen Kaige said, "I think" Promise "is flawed, but overall, it is still a good movie."

Next page More wonderful pictures

This week’s exciting | Jackie Chan, Huang Xiaoming, Chen Kun, superstars gather together and attack violently!


1905 movie network feature This week, movie channel directors and superstars gather, and inspirational and action films explode the screen, bringing audiences a particularly enjoyable journey of light and shadow.

Bring,,, reproduce the hot-blooded youth of the 1980s; self-directed and self-acted, fighting and family feelings are perfectly integrated, and they touch people’s hearts again after 20 years;, two "box office celebrities" are in charge, performing a thrilling and exciting performance; join forces with the 8th time to upgrade the "Jackie Chan style" joy; combine,, and other Chinese and foreign kung fu star lineups to perform.


"Chinese Partner"

Inspirational index: ★ ★ ★ ★ ★

Recommended reason: There is always a picture that makes you cry

Broadcast time: 18:04 on May 4

In the 1980s, three young people with passion and dreams met on the campus of Yenching University, starting their 30-year friendship and dream journey. Meng Xiaojun, who was born in a family of studying abroad, longed to change the world on the soil of the United States. Wang Yang, who was romantic and free, enjoyed the vigorous youthful atmosphere in the early days of reform and opening up. Cheng Holly, a rural youth who failed the college entrance examination twice, studied hard for Xiaojun and harvested a beautiful love.

By chance, the three of them started an English training school together after their own setbacks and began to taste the joy of success. However, as success came, their friendship began to be severely tested.

Wonderful movie review:Encourage youth, aspire to life.– from Time Web Angry Levi’s


"My Agent Grandpa"

Action Index: ★ ★ ★ ★ ★

Recommended reason: Hong Jinbao’s sword is not old to perform real kung fu, and it is enjoyable to play!

Broadcast time: 10:38 on May 5

"My Agent Grandpa" brings together a star-studded cast and a moving plot with tears in laughter, providing audiences with a most "heart-moving" viewing experience.

Ding Hu, played by Hong Jinbao, used to be an experienced veteran with a strong foundation in kung fu. Living alone in the border city of Sui Town, his memory began to fade, he was confused, and he was often forgetful. In contact with his neighbor Xiao Chunhua, he evoked sporadic memories of his lost granddaughter. Li Zhengjiu, who plays Xiao Chunhua’s father, lives diagonally opposite Lao Ding and has a bad and alienated relationship with his daughter. Due to the broken family, the lonely Xiao Chunhua often came to Lao Ding’s house to "take refuge" and became good friends with the equally lonely Lao Ding…

Wonderful movie review:The performance of Samuel Hung’s artistic feelings.– from lovefaye2002

"Hotpot Hero"

Action Index: ★ ★ ★ ★ ★

Recommended reason: Chongqing flavor funny performance, average dozens of laughter certification

Broadcast time: 10:37 on May 6

The three brothers in Chongqing, Liu Bo, Xu Dong and Wang Pingchuan, who partnered to open the Dongzi Hotpot Shop, accidentally dug up a huge sum of money when expanding the store. Faced with the windfall, the three were caught in a tug of war between return and possession. After discussion, they reunited with Yu Xiaohui, an old classmate who worked in the bank, and the four "opened" a "shocking case" caused by the unexpected large amount of money.

"Hotpot Hero" brings together Chen Kun and Bai Baihe, two "box office celebrities", and two actors with high reputation and praise, joining the four popular and powerful actors on the same stage, and the more they watch, the more they go.

Wonderful movie review:Hot pot, ordinary hero.– from Douban Genius

"Kung Fu Yoga"

Action Index: ★ ★ ★ ★ ★

Recommended reason: Jackie Chan-style action comedy joy and then upgrade

Broadcast time: 20:15 on May 8

"Kung Fu Yoga" is the eighth time Jackie Chan and Tang Jili have joined forces. The two have created super-classic Jackie Chan comedies. This time, Jackie Chan and Tang Jili have joined hands again, adding many animal elements, racing camels, teasing coyotes, and racing lions.

Jackie Chan’s archaeology professor Jack hasn’t been out of school for years, and the principal and students are dubious about his history. After a class, an Indian girl finds Jack and catches his eye with a millennium map. So Jack forms a "treasure hunt team" with Lee Jones and Xiaoguang, the teaching assistant, to go on an adventure to find the "mysterious gem" on the millennium map. They race with local tyrants in Dubai, dive into mysterious ice caves in Iceland, fight coyotes and Indian aristocrats in India, and upgrade the action comedy to make fun of the world.

Wonderful movie review:Jackie Chan teamed up with Tang Jili, and the old partner sparked a new spark.– from Ugly Fish Nemo 789

"Ip Man Gaiden: Zhang Tianzhi"

Action Index: ★ ★ ★ ★ ★

Recommended reason: "Ip Man" series of movies brings Wing Chun back and reignites the martial spirit

Broadcast time: 20:15 on May 9

The film "The Legend of Ip Man: Zhang Tianzhi" continues the story of the extraordinary life of another kung fu master, Zhang Tianzhi, who also belongs to the "heir of Wing Chun".

The story tells the story of Zhang Tianzhi’s determination to stay away from the disputes in the rivers and lakes after losing to Ip Man in a martial arts competition. But when facing the righteousness of his country, he decided to regain Wing Chun, punish drug dealers, and defend national dignity "with the way of martial arts". In the film, Zhang Jin joined forces with many kung fu stars to present the audience with a "hard stubble" confrontation between Chinese and foreign kung fu such as Wing Chun, Thai Boxing, Western Boxing, Hongquan, and Shaolin.

Wonderful movie review:It not only spreads the breadth and depth of Chinese martial arts, but also the correct three views.– from Zhihu


The second half of the "marathon" of intelligent driving starts, and the cost of commercialization still needs to be reduced

Movies can be watched on the car window, and the windshield automatically recognizes street store information… Scenes from science fiction movies may be coming to life.
In the 2022 China International Trade in Services Fair (hereinafter referred to as the "Service Trade Fair"), the 2022 Automotive Capital Forum "Double Carbon Future, Intelligent Vehicle Acceleration" was officially held.
At present, the global automotive industry is experiencing a scientific and technological revolution unseen in a century. China’s new energy vehicles have seized the opportunity to achieve "lane change and overtake", but they still face multiple challenges when integrating with technologies such as the Internet and artificial intelligence.
Beijing News Shell Financial reporter interviewed Wu Gansha, founder of Uisi Technology, Zhang Dezhao, CEO of Smart Walker, Xu Junfeng, CEO of Future Black Technology, and other "leaders" of intelligent driving industry chain enterprises on September 1 to understand the development trend of intelligent driving and where the road to commercialization is.
"Black Technology" Revitalizes the Smart Electric Vehicle Industry Chain, Trillions of Blue Oceans Are Coming
When talking about the development of intelligent driving, the above mentioned several people introduced the "black technology" in the automotive industry chain today.
In terms of display screens, Xu Junfeng gave an example to reporters that in real life, people can enter the virtual world by wearing a pair of 3D glasses, while cars hope to turn the windshield into a screen that connects the digital world and the real world. In Xu Junfeng’s vision, the future dashboard, video conferencing, watching movies and other functions can be realized through display systems, such as the windshield in front of the driver and the window of the rear passenger.
However, according to his understanding, the above-mentioned products have been developed and mass-produced in Germany, but the effect has not yet reached the level that people expect to enter the "virtual world". He said that there are still a lot of technical problems in the virtual world that have not been solved, such as how the picture of the car is relatively still in the bumps, and whether the lidar can support the vehicle to clearly integrate the destination 100 meters away with the screen.
According to Xu Junfeng’s prediction, by 2030, people may be able to see augmented reality based on digital twins.
For example, in the future, everyone will have a digital twin of the street, and the vehicle will accurately calculate the information that the driver needs to know according to the algorithm, and project this information on the windshield, "such as the coffee shop you are used to consuming, the screen will identify the store and project the coffee price."
In terms of intelligent driving cruise systems, Zhang Dezhao introduced that today’s intelligent driving solutions mostly rely on high-precision maps, which is equivalent to superimposing human experience and intelligence into the map, marking left-turn lanes, right-turn lanes, and impassable areas.
Behind these black technologies, smart electric vehicles have actually reconstructed the automotive industry chain. The ** chain companies that are deeply tied to car companies are expected to benefit from the wave of intelligence and the rise of local technology car companies.
With the rise of smart electric vehicles, there is a strong demand for electronic accessories. From lidar, cameras, millimeter waves, and high-precision maps in induction systems, to AI chips and software in decision-making systems, to electric braking in the execution stage, and finally to intelligent cockpits, screens, and voice control in human-machine interaction needs, a large number of local enterprises have benefited from it.
The reporter combed and found that now class A shares a number of smart car industry chain companies, such as chips such as Junsheng Electronics and Zhaoyi Innovation; lidar such as Juguang Technology, Changguang Huaxin, etc.; vehicle software such as Guangting Information.
According to the analysis of the research report of Yiou Think Tank, by 2030, the scale of China’s smart transportation market will reach 10.60 trillion yuan. With the continuous improvement of the intelligent layout of the vehicle end, the road end and the cloud end, the demand for the C end will be gradually released. At the same time, with the formation of the autonomous driving market mechanism, the industrial chain has become more mature, and the smart transportation market has shown a stable growth trend.
Autonomous driving commercialization marathon, cost and technology are two major hurdles

"After people have computers and mobile phones, intelligent cars will become the third end point," Zhang Dezhao told reporters. Intelligent cars bring huge social value and have broad commercial prospects.
Zhang Dezhao further said that the intelligent driving track is a marathon track, and it is not the most important who runs the fastest, but who has the most technical reserves and can persevere until the end.
However, it will not be easy to win this marathon, as the commercialization of autonomous taxis is still being explored today.
Wu Gansha calculated an account for the reporter: if the hardware of the vehicle can be reduced to less than $10,000, the operating cost is about $5,000 per year, and the profit of the vehicle can reach 20 cents per mile, then the profit of each vehicle can be 30,000 dollars per year 150,000 miles, which is a good prospect for sustainable development of driverless taxis.
Wu Gansha founded Uisi Technology in 2016, an autonomous driving solution provider that has deployed passenger vehicles, unmanned public transportation, unmanned logistics, and smart city services, and implemented autonomous driving technology in industrial parks and other fields.
But in Wu Gansha’s opinion, what he just described is only a profitable ideal model, and the reality is still far from the above model.
Looking back on the development of new energy vehicles over the past ten years, Wu Gansha still remembers that high-resolution lidar used to cost 800,000 yuan, but now it is less than 100,000 yuan, while the cost of relatively low-resolution lidar can reach several thousand yuan. The development of the industrial chain has brought more business possibilities for enterprises, but there is still a long way to go in the future.
"The implementation of autonomous driving is a gradual process," Zhang Dezhao said. Now many autonomous driving companies have to do a lot of technical investment and research and development, and it is difficult to achieve profitability so far, and they need to consider business risks.
In addition to cost, technology is also a major challenge.
In the keynote speech of the forum, Zhang Xiaoyu, vice president of Changan Automobile, said that smart electric vehicles will become the birthplace of the next trillion-yuan market value enterprises.
From the demand point of view, the continuous advancement of users request to transform the car from a mobile machine to a model robot, which will enable the car to have a powerful sensing system, energy system and drive execution system, as well as a computing platform. Cars have eyes, ears, hearts, hands and feet, bringing similar cameras, lidar, millimeter wave radar, power battery and other industrial aggregates.
"It can be said that the core team that masters the vertical technology supply chain capability in the next ten years will have the opportunity to overtake," Zhang Xiaoyu said.
In Wu Gansha’s opinion, there are currently two main paths to the commercialization of autonomous driving. One is the gradual development of L2 autonomous driving technology based on passenger cars. In the case of a driver, L2-assisted driving technology has been given a certain fault tolerance rate and can be widely promoted.
The other is the L4 autonomous driving technology for commercial vehicles and special vehicles. In limited paths and scenarios, the road does not have too much information to process, and the speed requirements are not high, allowing for commercial operation.
In fact, these two routes also complement each other. L2-assisted driving in passenger vehicles requires continuous improvement of technology, and the operational experience accumulated in commercial vehicle L4 autonomous driving can provide reference.
Referring to the autonomous driving timetable, Wu Gansha recalled that when the company started its business in 2016, the whole industry was envisioning the implementation of L4-level autonomous driving in 2021, but this idea was too radical, and in fact it has not been fully realized now. According to his judgment, 2030 is the year when large-scale autonomous driving commercialization can be seen on public roads.
However, in recent years, our country’s autonomous driving support policies have been frequent. Recently, Chongqing and Wuhan have issued intelligent driving road test management measures, and Beijing has also disclosed that the autonomous driving demonstration zone will promote the construction of the 3.0 stage within the year, and the construction area will be expanded to 500 square kilometers in the city. The trillion-dollar blue ocean of autonomous driving is coming.
Beijing News Shell Financial Reporter, Lin Zi, Editor, Wang Jinyu, Proofreader, Liu Jun

Sailis Automobile Zhang Xinghai talks about intelligent driving: users will experience "fear of driving", "dare to drive" to "want to drive"

  On June 20, at the 2024 World Intelligent Industry Expo held in Tianjin, Zhang Xinghai, chairperson (founder) of Cyrus Group, shared the relevant practice of Cyrus in exploring intelligent driving solutions in his speech. He said that for intelligent driving, users will experience three stages from "afraid to open" and "dare to open" to "open". With the mutual learning and in-depth mastery of human-machine co-driving, and the concept of human driving + intelligent driving is safer, the penetration rate of intelligent driving will increase rapidly.

Sailis Automobile Zhang Xinghai talks about intelligent driving: users will experience "afraid to drive" "dare to drive" to "want to drive" _fororder_image001

  Zhang Xinghai mentioned in his speech that Sailis Automobile and Huawei have carried out industrial cross-border integration, joint design and joint business, and brought users three cars, AITO M5, M7 and M9, which are recognized by the market, and jointly promoted the rapid iteration and wide application of intelligent driving. At present, the OTA upgrade of Sailis Automobile has been pushed and completed 1.40 million times for users, and the update is iterated once every 5 days. As of now, the total intelligent driving mileage of Sailis Automobile has accumulated 265 million kilometers, and about 2.35 million kilometers have been added every day recently. And the AITO series of cars produced by Sailis Automobile have driving auxiliary features, 2/3 have high-level intelligent driving functions, and the auxiliary driving function accounts for 1/3, which is in a leading position in the industry.

  With its industry-leading intelligent driving performance and extreme user experience, Cyrus is leading intelligent driving technology into more households. As Zhang Xinghai said, users’ cognition and acceptance of intelligent driving will generally go through three stages: "afraid to drive", "dare to drive" to "want to drive". With the continuous improvement of the penetration rate of the new energy vehicle market, the popularization of intelligent driving will also accelerate. (Source: Cyrus)

Providing a strong impetus for the manufacturing industry to climb "high" – a summary of the research on the key proposals of the National Committee of the Chinese People’s Political Consultative Conf

Editor’s note:

Manufacturing is the foundation of a country’s founding, the foundation of a strong country, and the lifeblood of a country’s economy. We must unswervingly make the manufacturing industry and the real economy stronger, better and bigger, and accelerate the construction of a manufacturing power. The report of the 20th National Congress of the Communist Party of China states: "Implement industrial base reconstruction projects and major technical equipment research projects, support the development of Technologically Advanced Small and Medium-sized Enterprises, and promote the high-end, intelligent and green development of the manufacturing industry." This points out the direction and provides guidance for accelerating the high-quality development of the manufacturing industry, promoting the transformation of Chinese manufacturing to Chinese creation and "Chinese intelligent manufacturing".

Promoting the high-end, intelligent and green development of the manufacturing industry is one of the 72 key proposals of the National Committee of the Chinese People’s Political Consultative Conference this year, including the Central Committee of the Democratic Construction Committee, the Central Committee of the Zhigong Party, and a number of members of the National Committee of the Chinese People’s Political Consultative Conference.

"Those who are involved in shallow water get fish and shrimp, and those who enter deep water get flood dragons." Before the survey, Cui Bo, the leader of the research team, a member of the National Committee of the Chinese People’s Political Consultative Conference and deputy director of the Proposal Committee, said that to investigate and think all the way, one cannot be satisfied with following along, and strive to grasp the essence and laws of the problem accurately. To thoroughly study the ideas and countermeasures for solving the problem, identify the "chronic diseases" existing in the high-end, intelligent and green development of the manufacturing industry, and provide a "good prescription" for the high-quality development of the manufacturing industry. To promote high-quality development through high-quality research and test the results of thematic education.

From June 2nd to 6th, over a period of 5 days, from traditional manufacturing enterprises to key industries, from high-tech enterprises to key laboratories, industrial technology research institutes and other innovation platforms, the research team went to 15 units and enterprises in Shantou City, Shenzhen City, Dongguan City, Guangzhou City and other places in Guangdong Province. They held discussions and exchanged views with the responsible personnel, managers, experts and scholars, and front-line workers. They widely listened to the situation introduction and suggestions, and explored new solutions to the goals, tasks, current problems, and practical paths of promoting the high-end, intelligent, and green development of the manufacturing industry.

Research team in Yuexin semiconductor technology joint stock company research

Accelerate progress towards the mid-to-high end of the global value chain

Guangdong is a province with a large economy and a strong industry. From the original "Pearl River Water, Guangdong Grain, Lingnan Clothing, and Guangdong Home Appliances" to the current iterative upgrading of high-end manufacturing industries such as new energy vehicles and industrial robots, Guangdong insists on "manufacturing is the master", making manufacturing a "sharp weapon" for Guangdong’s high-quality development.

Anchoring the construction of a strong manufacturing province, Guangdong’s solution to the problem is clear: complete the "two comprehensive upgrades". First, comprehensively enhance the status and role of the manufacturing industry in the modern industrial system, and promote the status of the manufacturing industry to jump from the main direction to lead, from the "ballast stone" to the "pillar", and from the "stabilizer" to the "engine". The second is to comprehensively enhance the status and role of Guangdong manufacturing in the country and the world, maintain the overall strength of the manufacturing industry in the country, and be the vanguard of the high-quality development of the national manufacturing industry; accelerate the progress to the middle and high end of the global value chain, and become a world-class advanced manufacturing base.

Dai Hegen, a member of the National Committee of the Chinese People’s Political Consultative Conference and Secretary of the Party Committee and Chairperson of China Chemical Engineering Group Co., Ltd., said that through in-depth research, I really feel that Guangdong’s manufacturing industry has the characteristics of strong professionalism, high degree of industrial integration, and significant driving effect. At the same time, the manufacturing industry is the foundation of our country’s real economy and the main battlefield of scientific and technological innovation. It is necessary to further promote the collaborative innovation and cluster development of the manufacturing industry, lead the industry to a higher end of the value chain, build a new trend of mutual support and efficient and coordinated industrial development, and accelerate the construction of an independent and controllable, safe and reliable, and competitive modern manufacturing system.

As a representative of the sponsors, Li Peixi, a second-level inspector of the Research Department of the Central Committee of the Democratic Construction of China, told reporters that the survey saw a representative number of good enterprises and good projects of digital transformation and digital empowerment. There are not only traditional manufacturing and strategic emerging industry enterprises, but also digital platform-based service enterprises. "Guangdong is not only the forefront and vanguard of reform and opening up, but also the digital transformation and high-quality development of manufacturing are at the forefront. In some areas, a number of leading manufacturing enterprises are trying to break through the original framework and take the road of technological innovation and self-reliance," Li Xipei said.

"This survey shows that enterprises in Guangdong, regardless of their nature, have a strong sense of urgency, and Guangdong’s manufacturing industry is in a leading position in the global industrial division of labor and value chain in several fields. The comprehensive strength of the manufacturing industry has reached an advanced level, becoming the core area and main position of the manufacturing industry." Wu Ximing, a member of the National Committee of the Chinese People’s Political Consultative Conference, vice president of the China Aviation Research Institute, and deputy director of the Aviation Industry Science and Technology Commission, listened and thought along the way about how to achieve high-quality development of the entire manufacturing industry chain. He said that the aviation industry I am in is a typical high-tech, new technology, and industrial chain integration industry. The development level of the aviation industry largely reflects the level of a country’s economic development and comprehensive strength. At present, our country’s economy has shifted from a stage of high-speed growth to a stage of high-quality development, which requires a batch of manufacturing industries characterized by high-tech and long-term industrial chain integration to support. To this end, we must firmly grasp the three-year action window period for state-owned enterprise reform, deepen planning and strengthen guidance, and promote state-owned enterprise scientific and technological innovation with greater intensity, so as to truly solve problems for the development of the country and enterprises themselves.

Research team in guangzhou visual source electronic technology joint stock company research

Realize the transformation and upgrading of the manufacturing industry in the field of deep cultivation

Walking into a toy enterprise located in Chenghai District, Shantou City, the real-time display of the production status on the large screen on the wall makes people stop: each production line is basically intelligent and automated, leaving only a small number of personnel to assist the operation, breaking the traditional impression that the toy manufacturing industry is a labor-intensive industry.

In the exhibition hall, cars, ships, astronauts, building block flowers that are brighter than flowers, building block granular toys that replicate the "Wandering Earth" super mine car… All kinds of exquisite toy models can be assembled with granular building blocks; in the factory, such granular building blocks can produce more than 10 billion per year, and the dimensional accuracy of each building block is 0.02mm. This depends on the modern dust-free, high-speed automated precision building block standard general-purpose parts production workshop built by the enterprise.

So what role does the toy company play in the building block toy production process? In the words of the docent: "We are the Foxconn of the toy industry."

When it comes to Foxconn, everyone will definitely flash a word, OEM. That’s right, in the "manufacturing smile curve" manufacturing, R & D, and marketing, they are only responsible for the manufacturing process, that is, OEM.

"The quality and quality of our products are at the international leading level, and while the production volume is increased, the production cost can be reduced, and the high-quality and cost-effective pellet building blocks can be replaced by domestic production." At the factory survey site, the instructor said.

"Although we have a high level of production technology, we do not build the original brand of building block toys, but the manufacturer behind the brand." The person in charge said that there are many building block general-purpose parts, and after the production of general-purpose parts is standardized, automation and intelligence can be realized. At the same time, the investment cost of original toy companies is high, and the reduction of production costs allows toy brands to spend more energy on R & D investment, and ultimately promote the formation of a high-quality ecosystem for the entire toy industry.

High quality and high cost performance have not only benefited domestic toy brands, but also won the favor of foreign companies. According to the person in charge, at this year’s Canton Fair and China’s Shantou (Chenghai) International Toy and Gift Expo, leading toy companies from Russia, the United States, South Korea and other countries are interested in cooperating with the company. During the expo alone, the signed order amount exceeded 30 million yuan.

The premise of achieving a fine division of labor in the industry lies in a deep industrial foundation. "Chinese toys look at Guangdong, Guangdong toys look at Chenghai", Chenghai has become a famous toy production and export base in the country.

"Over the past few decades, Chenghai Toys has been slowly transforming." The research team saw that here, the toy industry has gradually realized the transition from traditional manual production or semi-automatic production mode to fully automated production; here, "Toy + IP" achievements are frequent, its brand ownership is the first in the country, and the IP authorization and patent authorization obtained by toy companies are also the first in the country. For example, the well-known Pleasant Goat and Super Flying Man, whose copyrights are in the hands of local established toy companies in Chenghai.

"The high-quality development of the manufacturing industry is the top priority for the high-quality development of our country’s economy. It is necessary to adapt to the development stage, development conditions and changes in the development pattern. With high-end, intelligent and green as the direction, accelerate the upgrading of the structural system, the innovation of the technical path, and the optimization of the development model. Make up the shortcomings of the manufacturing industry and forge the long plate to promote the effective improvement of the manufacturing industry and the reasonable growth of the quantity." Chen Yin, a member of the National Committee of the Chinese People’s Political Consultative Conference and former deputy director of the proposal committee, said that it is necessary to attach importance to cultivating advanced elements and increasing investment in new elements, promote organized major scientific research and innovation, accelerate the promotion of high-level scientific and technological self-reliance, build a national-level innovation system that matches China’s manufacturing industry system, has a clear division of labor and positioning, and is collaborative and open to multiple subjects.

In the opinion of Du Tianjia, director and researcher of the Capital Operation Research Department of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council, the high-end, intelligent and green manufacturing industry solves the problems of efficiency, efficiency and effectiveness, which requires focusing on high-end, intelligent and green direction, improving the "gold content", "intelligence content" and "green content" of the manufacturing industry, continuously improving the development advantages, innovative development momentum, optimizing the development ecology, and maximizing the effectiveness.

The research team investigated in Guangzhou Baiyunshan Pharmaceutical Factory

Let scientific research deeply empower high-end manufacturing

Passing through a lush lychee forest, the research team came to the China Spallation Neutron Source, the largest single scientific project that has been completed so far. This is a major national scientific and technological infrastructure supported by the National Development and Reform Commission. The legal entity is the Institute of High Energy Physics of the Chinese Academy of Sciences. This device makes China the fourth country in the world to have a pulsed spallation neutron source after the United Kingdom, the United States and Japan.

The spallation neutron source is often compared to a "super microscope" that can be used to explore the microscopic structure of matter. Its source, the accelerator system, is hidden underground like a Wolong.

Red, green, blue, yellow… With the target station as the center, the spectrometers that have been built and are being built are stretched out in all directions, making China Spallation Neutron Source look like a blooming flower. It is understood that China Spallation Neutron Source has built three spectrometers in the first phase, namely a general powder diffractometer with a green shell, a small-angle neutron scattering meter, and a multi-functional reflector with a blue shell. In the past four years, China Spallation Neutron Source has also cooperated with universities and research institutions in the Guangdong-Hong Kong-Macao Greater Bay Area to build several spectrometers to meet the needs of national and local research institutions and enterprises.

What is the localization rate of equipment? "Our equipment localization rate has reached more than 90%." Chen Hesheng, an academician of the Chinese Academy of Sciences and the chief conductor of China Spallation Neutron Source Engineering, said that nearly 100 cooperative units across the country have completed the development and mass production of various equipment of the device, and many of the equipment has reached the international leading or advanced level.

5000, 97%, 800, 122%… In China’s spallation neutron sources, there are several sets of data that deserve special attention.

"5000". A proud number, here, time is not calculated by year, month, day, but by hour. "We spend 5,000 hours per year shooting targets to provide neutron beams." Chen Hesheng said that 5,000 hours means that for more than 8,700 hours a year, China’s spallation neutron source spends most of its time producing neutrons and conducting experiments. Among other international spallation neutron sources, the United Kingdom and Japan generally spend about 4,000 hours per year.

Another figure to be proud of is "97%". "From 2020 to 2021, our actual operating efficiency exceeded 97%, which is an efficiency that other spallation neutron sources around the world cannot achieve." Wang Yifang, an academician of the Chinese Academy of Sciences and director of the Institute of High Energy Physics of the Chinese Academy of Sciences, said that the actual operating efficiency is the ratio of the actual operating time of the spallation neutron source to the planned operating time. The higher the number, the lower the failure rate of the spallation neutron source, and the better the stability of the planned operation.

When describing the effectiveness of China’s spallation neutron source operation, they use the number of projects to illustrate. "In four years, China’s spallation neutron source has been open for 8 rounds, and a total of more than 800 projects have been completed, focusing on supporting major national projects," Chen Hesheng said.

It is worth mentioning that currently, there are more than 3,800 registered users, and the number of applications for projects from 2021 to 2022 has increased by 122% year-on-year, and the approval rate for project applications is 29%.

"The’two guarantees’ emphasized by the General Secretary of the Supreme Leader have pointed out the direction and provided guidance for promoting the relevant work to achieve high-quality development." According to Huo Fupeng, deputy director of the Industry Department of the National Development and Reform Commission, China cannot lack manufacturing at any time. To ensure that "manufacturing must be firmly established" depends on itself. This is a necessary and correct strategic choice. It is necessary to not only lay out the "heavy weapons of the country", but also to break the "neck" problem. We must have the confidence and chips to "turn the table" in the industry, grasp the transformation and upgrading of traditional industries, grasp the development and growth of strategic emerging industries, adhere to independent innovation, master key core technologies, support the development of Technologically Advanced Small and Medium-sized Enterprises, and make the manufacturing industry move towards high-end, intelligent and green development, providing strong support for modernization.

Constantly solidify the foundation of manufacturing talent reserve

In recent years, with the continuous integration and penetration of new technologies, the traditional manufacturing industry is transforming into a new industry of intelligent manufacturing. Behind the booming development of the industry, intelligent manufacturing talents, especially technical talents, play an important role. The research team found that the current shortage of intelligent manufacturing technical talents is obvious.

According to the data of the seventh national census, the employment of the manufacturing industry ranks second among the 20 major industries, accounting for 18.1% of the employed population. Statistics show that the talent gap in the 10 key areas of our country’s manufacturing industry will be close to 30 million in 2025, and the gap rate will be as high as 48%, becoming a key factor restricting the high-quality development of the manufacturing industry.

"If you plant the sycamore tree, you will attract the phoenix." Deepening the reform of the talent development system and mechanism is the key to building the advantages of the talent system and promoting the high-quality development of the manufacturing industry. Dai Hegen bluntly said that there is a huge gap in senior technicians in China’s manufacturing industry, and most enterprises have more assembly line workers and fewer middle and senior technicians. He suggested that we should innovate the training mode of professional skills in the domestic manufacturing industry, strengthen the integration between vocational education and industrial demand, improve the training system of professional talents in disciplines, and comprehensively promote the construction of a new type of industrial worker team, so as to accelerate the adjustment of the industrial structure and promote the transformation and upgrading of China’s manufacturing industry.

Talking about the cultivation of manufacturing talents, Sun Changlong, a member of the National Committee of the Chinese People’s Political Consultative Conference and manager of Tianjin Honghu Electromechanical Technology Co., Ltd., took over the words, "At present, the new generation of information technology, high-end numerical control machine tools and robots, aerospace equipment, new materials, biomedicine and high-performance medical apparatus have become the main forces leading the high-quality development of the manufacturing industry. In these fields, a large number of compound technical talents with more professional knowledge, higher skill level and cross-technical fields are needed. They should have forward-looking vision and strategic awareness, be able to preside over and guide the development of innovative routes, achieve breakthroughs in basic research fields, and lead the conquest of key core technologies. It is necessary to establish and improve the high-end talent cultivation model, create a project + talent + platform education mechanism, encourage high-end talents to take the initiative to bear the burden of overcoming difficulties, and give corresponding rewards in a timely manner. "Sun Changlong said.

"The manufacturing industry also needs comprehensive innovative talents with both market awareness and R & D capabilities. Such talents can keenly touch cutting-edge technologies, keep up with technological trends, continue to break through innovation, continuously achieve technological upgrades, and create competitive products." Xu Kun, a member of the National Committee of the Chinese People’s Political Consultative Conference and president of Beijing University of Posts and Telecommunications, suggested that the school-enterprise cooperation mechanism should be further improved, relying on university scientific research projects, organically combining the talent resources of enterprises and universities, focusing on the areas of urgent innovation in the industry, conquering "stuck neck" technology, and improving the market conversion rate of technology. It is also possible to build an innovation consortium led by leading enterprises, with the participation of university research institutes, and the joint construction of various types of innovation entities. Supported by innovative talents and guided by market demand, we can promote the efficient linkage of innovative entities and the efficient allocation of human resources. In market expansion and technological innovation, we will continuously mine and cultivate comprehensive innovative talents. Implement the "school-enterprise-local" joint education model to train compound technical talents with solid professional knowledge, strong practical ability, and strong learning ability for enterprises.

Entering the enterprise, visiting the platform, going to the workshop, holding a symposium… Although the research itinerary was intensive, every time they went, the research team members would carefully listen to the opinions of the enterprises and units, carefully record important issues, widely collect good experience and practices, and analyze the common problems and specific difficulties they faced.

The survey found that at present, the independent and controllable development of the manufacturing industry chain is facing a series of new problems and risks: First, there is a "stuck neck" shortcoming in our country’s manufacturing industry chain. For example, the current lack of high-end chip production capacity in our country, coupled with the promotion of technological blockade, technological gap, and development decoupling by some Western political forces in recent years, has led to an increasingly serious "stuck neck" problem in some fields such as the integrated circuit industry, communication equipment industry, and industrial software in our country. For example, the core competitiveness of our country’s manufacturing industry chain is not outstanding. Although our country has the most complete industrial system and the status of "world manufacturing center", the problem of "big but not strong" and "all but not excellent" is still prominent.

The research team believes that there is an urgent need to make up for shortcomings, strengthen control, improve resilience, and build advantages to resolve these new problems and new risks, and further enhance the independent controllability of our country’s manufacturing industry chain. Focus on key basic components, key basic materials, advanced basic processes and industrial technology bases and other industrial "four foundations" to implement strong foundation projects, increase investment in cutting-edge technology research and development and key "stuck neck" technology research support. We should also focus on improving the key core technology has the voice over, accelerate the realization of domestic substitution, actively participate in and actively plan the establishment of industrial technology standard system, and gradually improve the "anti-stuck neck" ability. Carry out special projects such as solid chain, supplementary chain and strong chain from the supply side and the demand side, encourage small and medium-sized enterprises to cultivate a group of Technologically Advanced Small and Medium-sized Enterprises, single champions and invisible champions who master key technologies in the upstream and downstream of the industrial chain, and improve the technical content of products in key links of the industrial chain.

(Text/picture, reporter, Li Yuanli)

Lynk & Co 06 listed in August, pre-sale 12.06-14 600 yuan

  It was recently learned that the Lynk & Co 06 will be launched in August. As a new member of the Lynk & Co family, the Lynk & Co 06 is positioned as an entry-level compact SUV. The new car is based on the BMA architecture. Its launch will not only enrich its product line, but also reduce the price threshold of the Lynk & Co family. Previously, the official pre-sale price range was 12.06-14 600 yuan. In addition, the official also launched a limited edition of 600 Lynk & Co 06 Technology Pioneer Edition, priced at 145,600 yuan.

  In terms of styling, the Lynk & Co 06 continues the family-style design language, such as the through-net and split headlights that we are already very familiar with, while at the same time adding more and newer trend elements with the times. A large number of contrasting colors are used throughout the body, highlighting the youthful vitality. The lines on the side of the body are relatively straight, adding a sense of power to it. As a compact SUV, the Lynk & Co 06 body size is 4340 × 1820 × 1625mm, and the wheelbase is 2640mm.

  In the interior design, the Lynk & Co 01 (parameter | inquiry), 02, 03 maintained a unified style, and on the Lynk & Co 05 (parameter | inquiry), there began to be obvious changes. On the new Lynk & Co 06, the new interior design style is more mature. The details of the car are covered in the cut geometric shape, which is very textured. The contrasting color trim echoes the body design, and its addition also makes the interior space look younger. The 10.25-inch center touchscreen adopts a floating design, which complements the hollow shape of the gear area.

  In the power part, Lynk & Co 06 is equipped with a 1.5T three-cylinder engine with a maximum power of 130kW (177 horsepower) and a maximum torque of 265Nm. It is matched with a 7-speed dual-clutch gearbox. Future PHEV models are equipped with a plug-in hybrid system composed of a 1.5T three-cylinder engine and an electric motor. The maximum power of the engine is 130kW (177 horsepower) and the maximum torque is 265Nm. The maximum power of the electric motor is 60kW (82 horsepower) and the maximum torque is 160Nm. The cruising range can reach 55km in pure electric mode.

Is the Milky Way a river in the sky? No, the Milky Way is…

Copyright belongs to the original author. If there is any infringement, please contact us

Author: SHAO Science Communication Team (Shanghai Observatory, Chinese Academy of Sciences)

The article comes from the official account of the Science Compound (ID: kexuedayuan)

We all know that we are in the Milky Way galaxy, but it took thousands of years for humans to correctly understand the Milky Way, and it has been less than a century since humans realized that there are hundreds of billions of galaxies outside the Milky Way that are similar to the Milky Way but not exactly the same.

So what does the Milky Way look like? What do galaxies outside the Milky Way look like? What is the process of human understanding of galaxies?

Is the Milky Way a river in the sky? No, the Milky Way is a big disk

Thousands of years ago, people had various conjectures about the Milky Way. In ancient Greek mythology, people believed that the Milky Way was paved with the milk of the diva Hera; in Chinese myths and legends, the Milky Way was a river in the sky.

It was not until Galileo pointed the telescope’s lens at the Milky Way for the first time that he discovered that the Milky Way was actually composed of countless stars. However, due to being in the Milky Way, humans still do not know the structure of the Milky Way, and what is the relationship between the Milky Way and the sun?

It was the English scientist Thomas Wright and the German philosopher Immanuel Kant who were the first to make a correct inference about the shape of the Milky Way. Wright believed that the Milky Way was flat, and that the sun was in it. Kant further conjectured on Wright’s basis that the Milky Way is a large, flat, distributed celestial system containing countless stars, which are bound together by gravity and revolve around a center like the solar system.

Imaginary map of the structure of the Milky Way (facing)

In the late 18th century, British scientist Herschel gave the first quantitative estimate of the shape of the Milky Way. He used a homemade telescope to count the stars in the Milky Way, and for the first time used observational data to prove that the Milky Way is a flat shape.

Herschel’s quantitative estimate of the shape of the Milky Way

Today, we have a more detailed understanding of the structure of the Milky Way. The Milky Way is roughly a flat disk, about 100,000 light-years in diameter and about 10,000 light-years thick. There are about 300 billion stars distributed on the disk. Among them, the sun is about 26,000 light-years away from the center of the Milky Way. In addition, there is a rod-shaped structure at the center of the galaxy, with several spiral arms extending at each end of the rod. At the center of the galaxy lives a black hole about 4.30 million times the mass of the sun.

What’s outside the "silver plate"? Short sticks, lenses, football…

Through telescopes, astronomers saw stars in the Milky Way, and at the same time, they observed many nebulous objects called nebulae. In 1780, the French astronomer Messier published a table of nebula clusters containing 110 celestial objects.

Is the nebula, especially the spiral nebula, in the Milky Way or outside the Milky Way? On this question, in 1920, the National Academy of Sciences held what is historically known as the "great debate". In this debate, Shapley argued that the Milky Way is huge, the spiral nebula is within the Milky Way, and the Milky Way is the whole universe; the other side, Curtis, believed that the Milky Way is not the whole universe, and those nebulae are outside the Milky Way. Neither side convinced the other in this debate, but both pointed out that the measurement of distance and scale is the key to solving this problem. In 1923, Hubble observed the Andromeda Nebula (M31) with the Hooker Telescope, using distance measurements of Cepheid variable stars in M31 to prove that the distance of M31 was much larger than the scale of the known Milky Way.

Shapley’s map of globular clusters (Image: Wikipedia)

After Hubble discovered and certified extragalactic galaxies, he further conducted a systematic study of the morphology of extragalactic galaxies. Hubble found that galaxies with different shapes can be divided into three categories, elliptical galaxies, spiral galaxies, irregular galaxies, and there is also a transition type – lenticular galaxies. This classification method can be summarized by the Hubble tuning fork diagram

Hubble tuning fork diagram (Image source: Wikipedia)

The first type of elliptical galaxies, such as galaxies with a perfectly circular or elliptical shape, highly concentrated brightness distribution, and no obvious substructure, are represented by the English letter E.

Elliptical galaxies (Image source: Wikipedia)

The second type, the spiral galaxy, has a distinct spiral structure in its shape, which is recorded as S in English. This type of galaxy has a bright, unstructured bulge at the center. In addition, there is a type of spiral galaxy with a short bar structure running through the bulge at the center, which is recorded as a barred spiral galaxy (SB).

The third type, irregular galaxies, are galaxies with an irregular shape without obvious spiral arms, nuclei, and other structures, called irregular galaxies, which are denoted as Irr.

A lenticular galaxy is a galaxy between an elliptical galaxy and a spiral galaxy, denoted S0. This galaxy has a disk-like structure, but no obvious spiral arms, and is generally lenticular. If there is a rod-like structure in the center, it is called a rod-lensed galaxy, denoted SB0.

Lensed galaxy NGC 2787 (Image source: Wikipedia)

The Hubble classification of extragalactic galaxies is based on two-dimensional images. What do these galaxies look like in real three-dimensional space?

It’s thought that elliptical galaxies actually look like a football, so if we look at them from the tip, they look like a perfect circle, if we look at them from the other side, they look like ellipses, whereas spiral galaxies actually look like plates, and again, depending on where we look, spiral galaxies look very different.

Conclusion

Since Hubble proved that galaxies are "islands" in the universe, astronomers have been studying the details of how galaxies form and evolve in the universe, and using them to uncover the mysteries of the universe. As the overall picture of galaxy formation and evolution is built, more and more mysteries are being solved. The mysteries of galaxies are attracting generations of astronomers to study more deeply.

Ele.me "Double Hundred Plan" continues to up the ante instant e-commerce, partnering with 100 retail brands to achieve 100% growth

  Just after the Double 11 battle in 2023, the new horn of instant e-commerce sounded again, and major brands ushered in new opportunities on this track.

  On November 17th, the Ele.me Instant E-commerce Brand Merchant Conference was held in Shanghai. Facing the rapid outbreak of market demand in recent years and the increasing attention and investment of retail brands, Ele.me released a number of cutting-edge explorations in channel construction and capacity building on the platform at the meeting, and announced the launch of the "Double Hundred Plan" – which will join hands with 100 retail brands to achieve 100% growth in two years.

  At the meeting, Ele.me chief operating officer Chen Weiye shared the theme. "Instant e-commerce is an important strategic choice for Ele.me." Chen Weiye said that for this new track, Ele.me will firmly, long-term and continuous investment, with the goal of "advancing with the ecosystem", and grow together with brand and retailer partners.

  Shi Quan, vice president of Ele.me and head of the retail brand center, said that with the rapid development of the industry in the past three years, Ele.me has now partnered with nearly 500 brands in depth, successfully helping the brand achieve a monthly transaction volume of over 100 million, and created more than 10 billion single products together with the brand.

  By providing brand partners with better product tools, data insights, marketing planning, and other system support, Ele.me hopes to enable brands to participate more deeply in real-time business, making the business process more controllable, stronger, and healthier.

  (Photo) Ele.me chief operating officer Chen Weiye released the "Double Hundred Plan"

  Strengthen the retail industry and promote brand growth in an "ecological" way

  Standing at the forefront of a new round of retail revolution, instant e-commerce is becoming the most stable and imaginative growth channel for brands.

  The "2023 Instant E-commerce Development White Paper" jointly released by the China Chamber of Commerce and Ele.me shows that in recent years, instant e-commerce has maintained double-digit growth in consecutive years, with an average compound growth rate of 65% in 2018-2022, and the market scale continues to expand to 500 billion yuan; in the first three quarters of 2023 alone, instant e-commerce grew by more than 40% year-on-year, significantly higher than the overall growth rate of O2O home (25%) and the total growth rate of online retail sales of physical goods (8.9%).

  Combined with market data, in this year’s Double 11, Ele.me has also become a new frontier for retail brands to seek business breakthrough growth. In 2023, the number of merchants participating in Ele.me Double 11 increased by 50% year-on-year. In the single day of Double 11 alone, more than ten categories such as drinks, 3C digital, clothing, shoes and bags, and household appliances have doubled, and more than 90% of cooperative brands have broken through historical peaks. Nearly 100 brands have doubled their turnover compared with last year.

  "Facing huge business development opportunities, Ele.me partners can see that instant e-commerce is an important strategic choice for Ele.me, and a track for our long-term, firm and continuous investment." Ele.me chief operating officer Chen Weiye said in his speech that even according to the most conservative estimates, instant e-commerce still has at least one trillion growth opportunities.

  Facing the future, Ele.me will continue to firmly invest in the real-time e-commerce track in an "ecological" way, aggregating various ecological resources from the perspective of brand business management, and seeking common growth with brands.

  At the conference, Ele.me announced the launch of the "Double Hundred Plan": by continuously helping brands expand new channels, continuously improve digital management capabilities and tools, and provide various ecological services – in the next two years, Ele.me will deeply partner with 100 retail brands to help brands achieve more than 100% business growth on Ele.me.

  "I believe many brands can really feel that if far-field e-commerce is a red ocean that needs to fight for bayonets and various resources head-on, in the real-time e-commerce track, brands still have a lot of room to allocate four or two thousand gold, seize the layout with small investment, and leverage the growth dividend of the blue ocean market," Chen Weiye said.

  (Photo) Ele.me awards awards to Yili, Mengniu, Unilever and other strategic partners

  Focusing on four major channels and three major capacity building

  At today’s conference, Chen Yanfeng, Vice President of Ele.me and Head of Retail Brand Center, made a system release for the industry based on the platform’s latest exploration and breakthroughs in channels and capabilities.

  For example, for the brand’s long-term focus on large supermarket channels, Ele.me has provided brands with more professional business data tools, more efficient sales subsidy marketing tools, and more aggregated joint marketing models. These can help brands better understand business models, improve marketing subsidy efficiency, and connect brands with retailers and platforms. Joint marketing resources.

  For small and medium-sized chains and retail stores, Ele.me is helping brands to accelerate the online supply of traditional channels, and through the "cloud chain" model, to achieve in-depth coordination and unified operation of offline, regional and store. In addition, through cross-border marketing of food zero, and combining platform characteristics and channels such as Sunshine Vegetable Market and Convenience Warehouse Store, Ele.me is also continuously providing brands with two new channel business additions.

  (Photo) Chen Yanfeng, Vice President of Ele.me, shares the operation practice of Ele.me

  In terms of digital management capacity building, Ele.me continuously explores and upgrades tools and products, and is committed to comprehensively helping brands improve their marketing capabilities, product synergy and consumer operation capabilities.

  At the meeting, Ele.me officially released the "Star Cloud Disk 2.0" product. By upgrading the back-end products of this brand merchant, brand merchants can better realize business digitalization, product cultivation, promotion refinement and advertising number intelligence, and improve business management capabilities and efficiency in an all-round way. At the same time, through projects such as marketing matrix, food zero ecological alliance and blue sky plan, in response to the complex and changing business needs of brands, brands can now also cooperate more deeply with Ele.me to obtain differentiated marketing solutions.

  "Consumer demand is evolving faster than we all imagined. Facing new market changes, we will continue to explore together with brands and ecosystems, continue to serve global users with better technological innovation capabilities, and work with partners to harvest more controllable, more powerful and more sustainable growth," Chen Yanfeng said.

Behind the explosion of online performances: two platforms compete for "future" business

Author | Stanley

Cui Jian, Luo Dayou, Stefanie Sun… and now Zhou Huajian, online concerts have changed from commercial marketing live events to large-scale concerts that now stimulate DAU feelings. At 8 o’clock on the night of the Mid-Autumn Festival on September 10, Tencent Music Group TME opened Zhou Huajian 2022 online concert on WeChat Channels, QQ Music and other platforms. Less than two hours of live broadcast, a total of 39.56 million fans spent the Mid-Autumn Night with Zhou Huajian’s songs.

From 2020 to 2022, online concerts have gradually become a part of many people’s lives during the epidemic. On September 2 this year, Li Jian started "Yearning" at the Anaya Valley Concert Hall. On September 3, Andy Lau "Sing Me to You" in the Douyin live stream. Earlier, Luo Dayou and Sun Yanzi held online concerts on the same day. Cui Jian, Chen Yixun, Han Hong, Mayday, Yuding Ito, Zhang Huimei, Chen Li, Zhou Shen, Liang Jingru, Rainie Yang, Xicheng Boys, etc., whether it is industry legends, popular singers or pop bands, they have all met millions or tens of millions of fans at one time through online concerts in the past two years.

Behind the explosion of online performances: two platforms compete for "future" business

How eager are the audience for concerts? Even the recording of past concerts can become a "hit". On April 1, the live broadcast of Leslie Cheung’s "Hot Love" concert was ultra-clear and restored, and a total of 17 million viewers watched. On May 20 and 21, TME conducted a live online replay of Jay Chou’s two concerts on WeChat Channels and other platforms. The cumulative total viewing volume was nearly 100 million, and nearly 100 topics were listed on Weibo’s trending topic list. It is hard to imagine how many music fans would be attracted if Jay Chou himself conducted a brand new online concert.

WeChat Channels or Douyin?

The form of online live concerts has been carried out since 2014, but the popular online concert brand TME Live was actually officially announced on March 10, 2020. At that time, it was envisaged that this was a product presented in the form of "offline preparation + online live broadcast" and "pure online". However, until now, the pure online concert form is still more recognized.

Just 4 days after the official announcement, TME Live ushered in the first online concert singer Rainie Yang, 1.50 million online audience Although this data is not bright this year, it has achieved success beyond expectations at that time, and also laid the foundation for the future development of online concerts.

According to TME’s financial report, only in 2020 and 2021, TME live held 55 and 56 games respectively, and its viewing channels not only include TME’s own QQ Music, Kugou Music, Kuwo Music and other platforms, but also Tencent Video, WeChat Channels and other Tencent Group internal video products.

In 2022, the audience of TME live has hit new highs several times. At the end of last year, only 27 million people watched the online concert of Xicheng Boys, and only 14 million people watched the New Year’s Eve concert on December 31, but this year, Luo Dayou’s online concert and Cui Jian’s online concert attracted super 40 million and super 46 million people respectively. Coupled with the previous online live broadcasts of Jay Chou’s "Mo Tianlun" and "The Strongest on the Surface" concerts, a total of nearly 100 million people watched. At present, the highest volume of a single TME live has touched the level of 50 million people.

Nowadays, online concert brands are not only dominated by TME Live, but Douyin is also the most powerful competitor in this market. Also in the first half of 2020, TikTok launched a series of online concert brands such as "DOU Live Sofa Concert" and "DOU Live Live Live", and launched a new IP "Summer Song Club" in August 2021. However, at present, Douyin does not place too much emphasis on the brand IP of online concerts, and many are dubbed "Fan Club" and "Singing Chat".

At the beginning, Douyin’s online concerts did not gain a high influence. According to the official data released by Douyin in 2021, the Douyin platform held a total of 124 official online concerts in 2020, but the harvest was very small. Even in the "summer song party" in 2021, the 7 games added up to 40 million.

Perhaps because of product iteration, better content production, more audience adaptation to this model, and greater influence of invited singers, in 2022, Douyin’s online concert suddenly achieved a very amazing data performance. On May 27, Stefanie Sun’s online singing chat was Douyin’s first online concert this year, which attracted an astonishing 240 million people to watch. At present, the highest data is Andy Lau’s "Sing Me to You" online concert on September 3, which received 350 million views. In addition, the online concerts held by Eason Chan, Liang Jingru, Zhou Shen, Wang Sulong and other singers in Douyin this year have received over 100 million views.

Behind the explosion of online performances: two platforms compete for "future" business

At first glance, it seems that there is a huge gap between TME live’s WeChat Channels viewing data and Douyin’s online concert data, but in fact, according to Red Star coverage, WeChat Channels and Douyin’s statistical data logic are different. WeChat Channels statistics are user visits. Even if a single user visits multiple times, it can only be recorded as once, but Douyin statistics are page visits, and each time a single user leaves and enters will increase once. According to industry rules, there is generally a 5 to 10 times the difference between the two. After removing the multiple clicks of repeat users, WeChat Channels and Douyin are almost on par in the current average traffic of a single online concert.

It is precisely because WeChat Channels relies on WeChat and Douyin to have become "national-level applications" that it is possible to achieve such a size of online concerts respectively. The two platforms have their own advantages, and they compete with each other in terms of singers, duration, feelings, playlists, and stages.

In the battle between the two heroes, NetEase Cloud Music, which clearly has more music resources and competes head-on with TME in various fields of music, has never found a way to make online concerts. After launching the "Cloud LIVE" brand, it did not cooperate with the national-level video application with a large number of users. Most of the invited singers like Wei Ruxuan are more niche literary and artistic singers. The overall traffic is far from WeChat Channels and Douyin, and the competitiveness in this field is very limited.

This is a business about the "future"

The Internet is a traffic business. Since online concerts can generate huge traffic, they will naturally become the target of competition among major brands.

Titling is the most common way to earn revenue for online concerts. In public reports, the highest title price for a single online concert that can be referenced at present is the online concert "Continue to Sprinkle Wild" held by Cui Jian on April 15. According to the weekly report of "Financial World", as the total title of Extreme Fox Auto, its LOGO has been reached by users with a cumulative 90 million, and the total investment in a single game is as high as tens of millions of yuan. On July 27, Extreme Fox Auto, with a similar budget, also named Luo Dayou’s online concert. Jay Chou’s concert replay online live broadcast, and Zhou Huajian’s online concert, also have Pepsi and Ping An Bank credit card exclusive titles.

In addition to the naming fee on the B-end, online concerts on the C-end can also earn income through tickets, joint products, etc. For example, in WeChat Channels, you can buy "WeChat beans" to buy virtual gifts and "tip" singers. There are also similar to NetEase Cloud Music’s TFBOYS "Daylight Travel" seventh anniversary concert, fans need to pay for tickets to watch, and even divided into three gears of 30 yuan, 158 yuan and 860 yuan for fans to choose from.

Unfortunately, although the C-end payment has more imagination and richness, there is a huge gap in the willingness to pay generated by different singers, and the highest can only reach the order of one million, making it difficult to become a replicable business model.

In addition, the cost of online concerts themselves is also constantly increasing. From last year’s New Year’s Eve, to this year’s Cui Jian, Luo Dayou, Zhou Huajian, the layout of multiple stages, the size of the band, and various technical support have all made online concerts move towards high quality and high cost. Whether it is WeChat Channels or Douyin, they will face a choice about "profit margin" – to ensure quality or to ensure profit?

Behind the explosion of online performances: two platforms compete for "future" business

In this online concert battle between WeChat Channels and Douyin, each has a lot of advantages. WeChat Channels is bound to TME, which has many innate advantages in music copyright, singer resources and industrial operation. Especially in the field of online concerts, which is still the field of traditional music superstars. The business model of "Douyin Divine Comedy" that Douyin used to specialize in is currently invalid.

As for Douyin, in addition to having nearly 700 million DAU, its users are also accustomed to accepting its strong recommendation algorithm. Even if they don’t have any understanding before, many users will be directly recommended by the system algorithm after the concert starts online, which directly brings effective views.

However, as a product that has just obtained the traffic password, online concerts are extremely dependent on the popularity and scarcity of the artists themselves. Cui Jian, Luo Dayou and Sun Stefanie are also rare to appear on variety shows, and it is rare for the audience to see them through online concerts. It is rare in itself. With the mentality of watching old friends for free, why not do it? As for Jay Chou, it is a special case among special cases. As fans have described, "there is only one Jay Chou in the Chinese music world," and other people’s live concert videos are far from being able to achieve such influence.

There are not many singers in the Chinese music scene who are popular, have works, have feelings, and are willing to meet the audience through live broadcast. However, if some singers who were originally rare appear frequently, it will reduce the mystery and the scarcity of the concert itself. It will also consume the feelings of the singers themselves, and will not form a virtuous circle.

What’s more, when the COVID-19 pandemic passes in the future, offline concerts will still be hot again. No matter how exquisite the stage and advanced the production of online concerts are, they still cannot replace the ultimate experience brought by offline audio-visual and participation. If there is no further iteration in product types, online concerts may fall into an awkward situation in the near future – first-class singers can use their traffic to promote new songs, and the traffic and feelings of second- and third-tier singers cannot support profit margins. For WeChat Channels and Douyin, who can redefine the music performance market through updated online concerts will have the opportunity to gain the future dominance of this industry.