Start Chery’s new journey of ＂high-end going out to sea＂. The first batch of 500 sets in Eta Ursae Majoris are officially exported.

　　On June 5th, the first batch of 500 Star Way Eta Ursae Majoris were lined up in Qingdao Central Station of China Railway. They will sail to the global market from here with the most confident attitude, and help the Star Way brand to accelerate globalization in the future, thus opening a new journey of Chery Group’s high-end going to sea.

　　China brand goes to sea to a new height. Chery Group’s "Three Good SUVs" are exported to overseas in Eta Ursae Majoris.

　　Today’s cars in China, like mobile phones and home appliances in China, are rapidly becoming the new choice for users all over the world. In 2022, China exported 3.111 million vehicles, of which Chery Group exported 452,000 vehicles, up 68% year-on-year, ranking first in China’s passenger car brand export for 20 consecutive years. In this year, one out of every seven China cars that went abroad came from Chery. On average, every 70 seconds, a Chery is delivered to overseas users.

　　From "going out" of products, "going in" of culture and "going up" of brands, Chery has been constantly exploring the innovative practice of China automobile brands going global, and the global "circle of friends" is getting bigger and bigger, with the total export volume reaching 2.6 million vehicles up to now.

　　In order to bring better products and services to users around the world, Chery Group has continuously increased the layout and delivery of its high-end brands and products in overseas markets in recent years. Xingtu brand is the high-end layout of Chery in the global market. Yin Tongyue, the chairman of Chery Holding Group, once said in many public occasions that "Xingtu is the pyramid tip of Chery Group and Audi of Chery Group, and undertakes the upward mission of Chery Group."

　　As a master of Chery’s technology and a pioneer of Chery’s technology, Xingtu brand relies on the advantages of the global leading technology that Chery Group has been developing for 26 years, the all-round linkage of six global R&D centers and the world’s top industrial chain system, and builds every high-quality product with global unified standards, constantly enhancing the leading edge of "Global Xingtu", successfully knocking on the door of overseas, and rapidly radiating to eight countries around the world with the double price of the domestic market, and sweeping in Chile and Kuwait.

　　Nowadays, Starway’s internationalization road is getting smoother and smoother. In Kazakhstan, Starway has won the brand image ambassador — — Kazakhstan astronaut Aidyn Aimbetov’s positive praise, he said, "The brand spirit of continuous exploration of the Star Road is highly compatible with the aerospace industry." At the scene of the listing activities in Kuwait, 18 EXEEDERs, composed of Olympic champions, Guinness World Record holders, space industry engineers and other social elites, jointly served as the "platform" for the star road, detonating the attention of the market and consumers. Not only that, Starway has further interpreted its high-end image and status by sponsoring the Almaty Fortune Business Forum in Kazakhstan and the National Automobile Award, the most authoritative automobile industry award in Saudi Arabia, and has become a popular local automobile brand. From January to May, 2023, Starway’s overseas sales increased sharply, and it became a rare China brand whose overseas sales and prices were higher than those in China. It can be said that Xingtu brand’s feat of going to sea has set a good example for China high-end brands to enter the international market.

　　Overseas sales have triumphed all the way. Eta Ursae Majoris’s exports have helped Xingtu accelerate globalization.

　　In 2023, Starway brand will go to sea with full throttle, and its overseas business will be further expanded to 20 countries around the world. As the "three-good SUV" of Chery Group with the best Chery system, better brand and better market segments, Starway Eta Ursae Majoris is an important part of the global layout of Starway, which integrates global user demand, global leading technical strength and global five-star safety standards, and will become an important node for Starway to start a new global journey in the new era.

　　Starway Eta Ursae Majoris is positioned as "the flagship SUV of wisdom and luxury", and comes from the brand-new M3X Mars architecture 2.0, which won the special award from the jury of China Automobile Fengyun Festival. The hard-core architecture empowers Starway Eta Ursae Majoris with 400,000-level quality with high standards and strong technology. Not only that, with the golden power combination of 2.0TGDI engine and 7-speed wet dual-clutch gearbox, which is the top ten engine of "China Heart", the brand-new flying fish super-sensing chassis with advanced functions such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system and intelligent brake-by-wire system as the core brings the ultimate comfortable, stable and accurate driving experience, and it has also won the advanced design and manufacture of automobile bodies of Jilin University and Hunan University.

　　At the same time, Starway Eta Ursae Majoris also won the American IDA International Design Gold Award in 2022 with the design language of "Aesthetics of Light", becoming the first fuel SUV model of China local brand to win this honor. The global five-star standard is one of the most important evaluation standards for Eta Ursae Majoris. The excellent manufacturing technology and technology ensure the quality and reliability of Starway Eta Ursae Majoris. With the global five-star safety standards, it has built a mobile fortress-like body, and has applied for the safety certification of China Insurance Research Institute, and the cockpit safety has applied for the zero formaldehyde certification of China Automobile Center, which truly makes real gold not afraid of fire.

　　In the domestic market, Starway Eta Ursae Majoris has become the heart of the urban light and middle class. Among the users of Starway Eta Ursae Majoris, the increase and purchase account for more than 70%, of which more than 50% are joint venture luxury users, and the proportion of users who once owned BBA reaches 9%, which shows the strong brand premium ability and high user reliability. In the overseas market, Starway Eta Ursae Majoris, whose quality and performance have reached the global leading level, is also favored, and its pricing is even twice as high as that in the domestic market. With its strong product strength, it has won overseas pricing power.

　　In the program "See the World with Eta Ursae Majoris", which was exposed not long ago, Eta Ursae Majoris, the protagonist, was driving on the streets of the Middle East, which always caused local tyrants in the Middle East to watch and take pictures. It shows that even in the Middle East where luxury cars are everywhere and rich, Starway Eta Ursae Majoris attracts the attention of local local tyrants with its unique product strength. Not only that, after the program "Watching the World with Eta Ursae Majoris" was launched, the number of short videos played in the warm-up stage alone reached more than 20 million, attracting 180,000+users to participate interactively; At present, the total exposure of the project has reached more than 900 million times, attracting more than 16 million user interactions, which shows the popularity of Xingtu Eta Ursae Majoris. From "exchanging the market for technology" to "increasing the price to go to sea" in Eta Ursae Majoris, the competitive position of China auto companies and the world auto giants is undergoing a historic translocation.

　　Xingtu brand comes from high-end and luxurious travel for users all over the world, and also fights for the brand value of China automobile. As a "smart and luxurious flagship" SUV, Starway Eta Ursae Majoris’s going out to sea will further enhance the status and brand image of Starway brand in the international market, and open a new chapter in Chery’s high-end going out to sea, helping it realize its vision of "one in ten days" as soon as possible. (Photo courtesy of Star Road)