The departure of all the top executives of the original Meituan and the Dianping department has made Meituan Dianping the company with the "fastest executive loss in the history of the Internet". What happened to Meituan after the merger with Dianping? Under internal and external troubles, what will the future of Meituan Dianping be like?

　　Text | Bai Xiaoxi @Guangzhou

　　Source | Uncrowned Finance (ID: wumiancaijing)

　　ChinaVenture

　　News

　　Yeah.

　　Yeah.

　　Yeah.

　　In the past year, in addition to CEO Wang Xing’s "second half of the Internet" theory, Meituan’s most eye-catching features have been the dazzling structural adjustments and waves of executive departures.

　　On May 5, Meituan Dianping released an email saying that Chen Ye, senior vice president of the group and head of the ad platform, would leave due to personal and family reasons. The former Dianping department was just transferred from the business department to the functional area of business earlier this year.

　　According to media reports recently, Gan Jiawei, the former COO of Meituan Network, has joined Hillhouse Capital. As the original Meituan No. 2 employee, Gan Jiawei was given the idle position of the "Internet + University" president set by Wang Xing during last year’s adjustment. His resignation is also expected.

　　The departure of all the top executives of the original Meituan and the Dianping department has made Meituan Dianping the company with the "fastest executive loss in the history of the Internet". What happened to Meituan after the merger with Dianping? Under internal and external troubles, what will the future of Meituan Dianping be like?

　　Frequent architecture adjustments

　　In October 2015, the young Meituan annexed the 7-year-old Dianping, and Wang Xing also used this to prove his outstanding judgment in the O2O field. But Meituan has undergone several structural adjustments before and after, and a group of capable cadres have left the market one after another, which is regrettable.

　　In July 2015, Wang Xing began to re-examine the catering-related business, and successively established a takeaway delivery business group, a hotel tourism business group, and a store business group. Wang Huiwen, Chen Liang, and COO Gan Jiawei served as the presidents of the business group, respectively.

　　In November 2015, a month after the merger of Meituan and Dianping, the new company underwent a large-scale structural adjustment, which retained Meituan’s previously established delivery and takeaway delivery business group. It also emerged as a comprehensive business group based on related businesses that overlap with Dianping. In addition, there was also a hotel tourism business group and a platform business group, and a wholly-owned subsidiary of Maoyan Film.

　　In July 2016, Wang Xing released an internal letter, once again announcing new structural adjustments and personnel appointments. The original restaurant catering business group, takeaway delivery business group and catering ecological platform were merged into a "catering platform". So far, catering, comprehensive, and wine travel have been designated as the "troika" of Meituan’s review business.

　　In January this year, Wang Xing announced the adjustment of the core business organizational structure through internal emails to further integrate the group buying business. After that, all business groups of Meituan Comments will be classified into three major sectors: catering, comprehensive, and hotel tourism, forming a new "troika".

　　After a series of dazzling personnel adjustments, the "Eight King Kong" who made great contributions in the development of Meituan have left the field one after another.

　　Shen Peng, the 10th employee of Meituan, left to start a business in March 2016, which caused an uproar in public opinion. Shen Peng joined Meituan at the age of 22. As the second salesperson, he worked in Meituan for 7 years and was the head of Meituan’s national food delivery.

　　After the structure adjustment in January this year, there were media reports that Zhang Qiang, the former general manager of Meituan South Four Regions, Lu Yinfeng, the head of Meituan Sales Support Department, and Qu Zhiyuan, the head of Meituan Sales Training, took the initiative to leave and chose where to go.

　　On March 23 this year, according to Yiou.com, Ma Hongbin, the senior operating director of Meituan Takeaway, has left Meituan Takeaway and joined the live broadcast platform Kuaishou. Ma Hongbin joined Meituan in May 2015 as the senior operating director.

　　In a shake-up last July, Gan Jiawei, a former COO who joined Meituan in 2011 and built a strong ground marketing team, was appointed by Wang Xing as the president of "Internet + University", responsible for the development of talents in the new company, which Wang Xing said was to "allow him to better balance work and take care of his family from other places." It is reported that Gan Jiawei has been in Australia since then, in a state of unemployment.

　　At present, the only titan who has stayed is Yao Juntao, the former head of Meituan Shanghai, who has been transferred to Maoyan. But Maoyan Movie has been controlled by Enlight Media and is not nominally owned by Meituan.

　　The No. 3 figure who left Meituan at the end of 2014, Yang Jun, the former vice president of sales, has already caused personnel turmoil in Meituan. In 2015, some media broke the news that, according to the feedback from Meituan’s departing employees, Meituan had 8 district managers, 9 district managers, and more than a dozen important city managers. More than 10 district managers and city manager-level employees have left Meituan, including many old employees and core middle-level employees who have worked in Meituan for more than three years.

　　There was unrest.

　　Under Meituan’s series of structural adjustments, in addition to the departure of the old department, Dianping executives have also been eliminated, and the company’s personnel turmoil has not subsided.

　　When Shen Peng left, he was speculated by the outside world to be related to ****. When Shen Peng was still in the group buying business department, there was a rift between the rumors and Gan Jiawei. When he left the group buying to take away, Shen Peng took away the original group buying department’s subordinates and hoped to no longer have too much intersection with the group buying sales team.

　　In January this year, the Internet media personality Zhu Yi wrote an article directly accusing Wang Xing of "cronyism" and threw out an internal circulation of Meituan’s power map, the core of which was Wang Xing’s relatives and classmates.

　　After the personnel adjustment at the beginning of the year, Wang Xing’s wife Guo Wanhuai took control of the group’s financial and personnel appointments, and his cousin Yin Zhihua became the leader of the smart restaurant. Wang Xing’s five classmates, Chen Liang, Mu Rongjun, Wang Huiwen, Yang Jinfang, and Lai Binqiang, respectively, served as president of Meituan Platform and Wine Travel, technical senior, CEO of Catering Division, back-end executives, and former Meituan legal person.

　　Some media people broke the news that with the continuous departure of executives, Chen Liang and other five-member "classmates gang" have been in constant conflict with Guo Waihuai’s camp, and the most direct confrontation is the return of the wine travel business department. At the end of 2016, Chen Liang’s wine travel business group tried to raise funds independently, but the financing failed, while Guo Waihuai prefers the return of the wine travel business group in order to take charge of more real power departments.

　　In addition, after the merger of Meituan and Dianping, the executives of the comment department have encountered personnel turmoil one after another.

　　Just one month after Meituan and Dianping merged, Dianping CEO Zhang Tao was announced to no longer serve as co-CEO and transferred to the virtual position of chairperson of the new company. Since then, among several generals in the Dianping department, Li Jing has retired, and Zhang Bo’s whereabouts are unknown. On January 9 this year, Meituan Dianping announced the fourth large-scale structural adjustment. The soul of Dianping and the former Dianping COO Lv Guangyu resigned, announcing that the executive team of the Dianping department was eliminated.

　　According to the list circulating on the Internet, the core team of the Dianping Department has reached 24 people since last year. Meituan Dianping is the first in the Internet industry to have such frequent senior changes.

　　Revenue and listing suspense

　　On April 15, Wang Xing proposed at the CEO Summit of the New Economy 100 that Meituan globalization is the general trend. But personnel turmoil, valuation continues to decline, and the 2018 listing period of the previous financing and gambling is not far away. What will Wang Xing’s "globalization" promise rely on to achieve?

　　As a member of the small BAT portfolio, Meituan Dianping’s situation is bleak compared to the other two. On April 28, Didi Chuxing announced the completion of a new round of financing of more than 5.50 billion US dollars. In early April, media reported that Jinri Toutiao had completed a D round of financing of about 1 billion US dollars at the end of last year. Meituan Dianping has since completed a financing after the merger, and its valuation has begun to decline, which has been snubbed by the capital markets.

　　In January, according to a person close to Meituan investors, the valuation of Meituan investors’ sale of the old shares was lower than the valuation of $7 billion in the penultimate round of financing, and the last round was valued at $12 billion. The old shareholders would rather sell Meituan shares at half price for a safe exit.

　　This is not the first time Meituan shares have been sold at a discount. In August 2016, the media exposed that Ali sold Meituan old shares at a 20% discount and sold them through fund channels. At that time, the "Unicorn Equity Investment Fund No. 3 – Meituan-Dianping" launched by Yizhou Assets announced: "The valuation price of the old shares of Alibaba transferred by this fund is 12.45 billion US dollars, which is a 8.3% discount for the valuation of this round of financing 15 billion US dollars. The margin of safety is higher than that of the same type of product in the market in the same period!"

　　Behind the discounted sale of shares is the capital’s concern about the value of Meituan’s comments, which also casts a shadow on its listing.

　　In early 2016, Meituan Review completed a $3.30 billion financing. As a price, Wang Xing promised that Meituan Review would complete the listing in 2018, and at the same time ensure that the IPO valuation is not less than $20 billion. If it cannot be completed, Meituan Review will pay 120% of the investment amount – nearly $4 billion.

　　Group buying, takeaway and wine travel are Meituan’s three main businesses. Group buying is in decline; takeaway is always a big hole that burns money, and there is no hope of profit; low-end hotels are not only difficult to make profits, but also have strong enemies. What is Meituan’s revenue?

　　Wang Xing revealed at the 2016 Yabuli China Entrepreneur Summer Summit that as of July 2016, Meituan Dianping’s other businesses other than takeaway have achieved break-even. The specific revenue situation is unknown.

　　However, according to the financing documents of Meituan Dianping exposed by self-media "Kaiba" in December last year, it is expected to lose as much as 10.537 billion yuan, or about 1.62 billion US dollars, in 2015, and Meituan Dianping is expected to achieve profitability in 2018.

　　According to an article in the Economic Observer in August last year, Meituan’s internal executives once said that Meituan’s greatest core competitiveness is to burn money subsidies. Meituan’s subsidies in group buying are as high as 300 million yuan, but the huge number of customers it has cultivated have no loyalty. Meituan’s logic of burning money has temporarily taken the lead in group buying, takeaway and movie ticket business, but the same logic of burning money has failed one after another in the hotel and takeaway market.

　　From this perspective, it is still unknown when Meituan will be able to turn losses into profits as a whole.

　　In order to go public, Meituan Dianping can only find ways from other aspects, first of all, to cut expenses. According to media statistics, it has laid off 4,000 grass-roots employees, which can save about 200 million yuan a year. In addition, news from the sales staff of the catering business department in Shenzhen, Shanghai and other places said that since the second half of last year, Meituan Dianping’s usual commission to catering merchants has been raised from 4% -6% to 8% -10%, while in some areas, the commission ratio has reached 15%.

　　In the opinion of industry insiders, it is easy to reduce expenses, and how to improve profitability is the key. The lack of an effective profit model is the fatal flaw of Meituan Reviews.

　　Now that 2018 is getting closer and closer, analysts believe that if Meituan Dianping does not have external capital to continue blood transfusion, it may fall before dawn.

　　END

Zhang Ziyi, Guo Fucheng

Zhang Ziyi

Zhang Ziyi, Cai Guoqing, Gu Changwei

　　　 Movie Network News(Text/Mi Yixi) Gu Changwei’s latest film, which has been in the works for four years, held a grand premiere press conference in Beijing on May 5. Director Gu Changwei, starring Zhang Ziyi, Guo Fucheng, Pu Cunxin, Jiang Wenli, Tao Zeru, Sun Haiying, Cai Guoqing, Li Danyang and many other celebrities attended. The main creator introduced the story behind the scenes in front of the stage, and announced the director’s working version MV and ultimate version trailer of the movie’s theme song "Always There".

Zhang Ziyi, Guo Fucheng, Cai Guoqing, staged a complex triangular relationship on the spot

　　　 At the press conference, Cai Guoqing, who was the host on the scene, invited Zhang Ziyi and Guo Fucheng to the stage to talk about the shooting anecdotes. During the conversation, Cai Guoqing also kept joking with Guo Fucheng, saying that they were rivals in love, and they often fought for the heroine Zhang Ziyi in the play. After Zhang Ziyi explained, it turned out that Cai Guoqing played Zhang Ziyi’s violent ex-husband in the play, and often punched and kicked him in the play. Especially in a major scene in the film, Cai Guoqing discovered Zhang Ziyi’s affair with Guo Fucheng, and even hurt Zhang Ziyi. After watching the movie, Ziyi’s mother once scolded Cai Guoqing, complaining that Cai Guoqing was so heavy on her daughter.

　　　 In addition, the MV "Always There", the theme song of "Favorite", was played at the press conference, which was the first joint contribution of Zhang Ziyi and Guo Fucheng. At the press conference, Guo Fucheng introduced that the song "Always There" was composed by Jin Peida and written by Xiaomei. It was an honor to invite Zhang Ziyi to sing with him. Standing aside, Cai Guoqing, a fellow singer, expressed his "dissatisfaction" several times, laughing that he had always wanted to cooperate with Guo Tianwang, but in the end, Zhang Ziyi PK dropped it and lost the opportunity to cooperate.

The stars gather to say their favorites, and the little people have many bright spots

　　　 In "Favorite", in addition to Zhang Ziyi and Guo Fucheng, there are also stars such as Pu Cunxin, Jiang Wenli, Tao Zeru, Sun Haiying, Li Jianhua, Cai Guoqing, Li Danyang, etc., and each actor has played a small role with superb acting skills.

　　　 Jiang Wenli said at the scene that her characters in the play will once again continue the director’s "favorite" style – ugly girl invincible type, in addition to wearing a denture suit to dress up as buck teeth every day, she will also play the image of a greedy man and woman. And Pu Cunxin also broke the news that this time the performance completely abandoned the image of an honest and honest person in the past, but played a selfish, speculative and obscene little character. In the film, Li Danyang completely broke away from the "gorgeous" singer image on the stage, showing no face and full of curls. According to director Gu Changwei, Jiang Wen, Lu Chuan, and Feng Xiaogang also dedicated a wonderful performance to "Favorite", featuring many small characters such as train drivers, traffic managers, and villagers. How about the specific performance? At that time, the audience is invited to the theater to watch for themselves.

"Favorite Tour" launched on the spot in ten cities across the country

　　　 "Favorite" is a movie about the great love in the world with little people. Through the unexpected events in the small village and a vigorous love, it conveys a call to the society to "care, care and care".

　　　 To this end, "Favorite" launched a "Favorite Tour" national ten-city linkage activity. At the press conference, director Gu Changwei led Zhang Ziyi, Guo Fucheng, Jiang Wenli and other main creators to unveil the list of "Favorite Tour" destinations. They will depart from Beijing and go to Chengdu, Guangzhou, Shenzhen, Shanghai, Nanjing, Hangzhou, Jinan, Shenyang and Zhengzhou to have face-to-face and close communication with the audience, aiming to convey the meaning of love in "Favorite" to more people.

More great pictures on the next page!

Fresh information morning call is all in the morning newspaper

　

It’s a new Monday, full of energy, come on! Let’s take a look at what hot events in the film and television industry happened over the weekend!

The trailer is fresh to watch and the file will be raised on July 18! The audience of the national roadshow will reflect on it

　

Recently, the new film "Galaxy Tutoring School," originally scheduled for release on July 26 by directors Deng Chao and Yu Baimei, was announced to be released on July 18. In the poster released with the news of the upgrade, the film’s owner used the slogan "Don’t let those who love you wait for a long time" as an echo of the film’s warm theme. Deng Chao and Sun Xilun are striding up the stairs.

"After watching this film, I realized that I am not a qualified father at all", "It turns out that the most important thing for a child is not to attend enough cram schools, but to have a happy childhood", "Taking my father to watch’Galaxy Cram School ‘made me relive my father’s love and feel the greatness of my father." The national roadshow of "Galaxy Cram School" was in full swing, and the audience laughed and cried everywhere it went, and the film also caused more and more people to "reflect" on the parent-child relationship.

Industry BroadcastingShu Jia Zhangke on business and art: I am a Gemini, and my creativity is relatively divided

　

On the afternoon of June 29, Huanxi premiered in Beijing with the theme of "Jia Zhangke and His Light and Shadow Jianghu". Directors Jia Zhangke and Li Yang attended. Nearly two years after the film was filmed, Director Jia said that "Children of Jianghu" is a "film that can’t be forgotten if you want to." The film has been in the making for three years, which is closely related to personal experience and age. After entering the age of 40, from the beginning, I want to make one or two movies with a relatively large time span. Only time will tell us the answer, and only time will unfold the problems we encounter one by one. Now, Mr. Jia admits that he has overcome the "psychological need to make a large-scale film," revealing that he is making a documentary that reflects the reality of writers, and will make a feature film this year that reflects the current young people.

When it comes to balancing the commercial and artistic nature of the film, Jia Zhangke laughs that "I am a Gemini, I am more divided and have two selves". When creating, he does not think too much about commercial issues. "Creation is to convey the most honest voice you want to shoot with your favorite film method". After the work is completed, to meet the audience, there will be a lot of promotion and commercial work, "I will not refuse or exclude". He said that the director has the responsibility to stand up and do more promotion work for his film. "From the 35 million of" Mountains and Rivers "to the 70 million of" Children of Jianghu ", I have participated in many roadshows and am very happy." Director Li Yang believes that there is no such thing as the so-called concept of commercial film and art film. For him personally, there are only "good movies and bad movies". The most important thing is to express what you want to express. At the same time, the essence of film is a mass commodity, and the audience must be considered. "The first important thing is what to say, and the second important thing is how to say it." Making a movie should "not forget the original intention", and he is particularly opposed to losing his personal position for the sake of business.

The star thing Shu Du Haitao Shen Mengchen wedding photo exposure, high-profile sweet show of love

　

Recently, Du Haitao and Shen Mengchen’s wedding photos for the magazine were exposed. In this group of photos, Shen Mengchen changed several sets of shapes. The tube top style wedding dress showed off fragrant shoulders and collarbones, and the embroidered trailing wedding dress showed the perfect figure curve. Du Haitao wore a black suit to match it, which was gentleman and handsome. The two hugged each other, sweet and loving.

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　　Ming Dao and Chen Qiaoen both left their old club Qiao Jieli. A few days ago, the two of them combined for the first time to endorse a well-known wedding dress in the mainland. Ming Dao smiled and said: "The old love is still the most beautiful!" Declaring the deep friendship between the two "flying solo and not dissolving". This endorsement, Ming Dao earned as much as NT $15 million in remuneration and was honored as a "multi-gold groom". He also revealed that his new wish for the Year of the Tiger is to find a marriage partner and get rid of being single as soon as possible.

　　The wedding company spent millions on tailor-made wedding dresses for Chen Qiaoen, and even more heavily on the beach to help Mingdao and Chen Qiaoen "hold a wedding". When asked if he would have the idea of getting married, Chen Qiaoen said: "Not at the moment, what I want most now is to win the prize." On the day of the shooting, at minus five degrees, Chen Qiaoen was a beautiful woman with shoulders and was not afraid of showing her breasts in the cold winter. The manufacturer Happy said: "Jon is really dedicated and did not choose the wrong person."

　　More than a decade ago, when Ming Dao was still a fledgling model, he took photos for major wedding dress companies. He proudly said: "When I was a child, I was the prince of wedding dresses, because I had a deep profile and looked like a foreigner. Manufacturers loved to ask me for wedding photos." At that time, Ming Dao could only earn 10,000 yuan for working a day. Now, his worth has exploded 1,500 times, and the market is not the same.

　　The wedding dress manufacturer said that the "groom" has long been locked in Mingdao, but the "bride" has changed several times, but he just can’t find a suitable candidate. Therefore, Mingdao did not avoid relatives and once again designated to continue his relationship with Chen Jon. The wedding dress manufacturer has two big idols at a time to help stand on the platform. Happy said: No matter how much money you spend, it is worth it!

　　Ming Dao, who hadn’t taken a wedding photo for a long time, was also infected by the sweet atmosphere at the time of the photo shoot, and directly said that he "wants to get married, once he finds a suitable partner, he will not reject lightning marriage, even if marriage may reduce his value, he doesn’t care. As for the conditions for choosing a mate? Ming Dao said that he is a traditional male, and he hopes that the partner will be like him, and can be a traditional and virtuous authentic daughter-in-law.

In theaters in Japan and other countries, the graceful dance of "Peacock" dancers makes people mesmerized; on TV sets in Laos and other countries, excellent Chinese TV dramas such as "Mufu Fengyun" and "Beijing Youth" can also be seen translated by Kunming cultural enterprises; "Taiwu Picture Scroll" is released on Steam, the world’s largest comprehensive digital distribution platform, attracting many foreign players to experience this game from Kunming…

In recent years, as one of the first batch of national cultural export bases, Kunming has given full play to its geographical advantages and rich cultural resources. Riding the express train of the "Belt and Road Initiative" construction, it has continuously expanded its opening up and actively promoted cultural "going global". Kunming Xinzhi Group and other 7 cultural enterprises were selected as the annual national cultural export key enterprises, and China Nostalgia Academy and other 7 projects were selected as the annual national cultural export key projects. From "standing up" to "taking root", Kunming culture "going global" has achieved remarkable results and played a positive role in accelerating the construction of a regional international cultural exchange center.

Making cultural industries "sustainable" overseas

In September 2018, the domestic stand-alone game "Taiwu Picture Scroll" was launched on the Steam network platform. It broke through one million sales in just three months after its release, which was extremely popular. It was the only domestic stand-alone game with sales exceeding one million that year. This game, which was called "work of conscience" and "exquisite content" by netizens, came from Kunming Luozhou Network Technology Co., Ltd.

"Although there is no English version of this game, 10% of the sales are still contributed by foreign players, and some players even explore the game by consulting the dictionary." This game full of Chinese elements has won the favor of many foreign players. Zheng Jie, founder of Kunming Luozhou Network Technology Co., Ltd., and producer of "Taiwu Picture Scroll", believes that the key is to stick to the content first, and only exquisite and elegant good games can be recognized by more people.

Also becoming a cultural "hit" of "going out" is "Angkor’s Smile". This is a large-scale dance epic drama that uses Chinese creativity and Cambodian elements to create a set of ideological, artistic and ornamental elements. It has been performed in the world-famous Angkor Wat scenic spot. Since its opening in November 2010, it has been highly recognized by all parties in Cambodia and favored by tourists from all over the world. It has become a typical example of the Chinese state-owned art theater troupe’s longest performance abroad, the largest number of performances and the largest number of unique viewers. It is known as a demonstration of "going out".

This is also the reason why Kunming’s merchandise industry can "stand up" on the road of "going out". In recent years, Kunming has focused on supporting the export of characteristic cultural products, foreign cooperation of key cultural enterprises, and the construction of important cultural trade platforms, so as to cultivate the export of cultural products and services into new economic growth points and an important means to enhance cultural soft power. At the same time, speed up the construction of national cultural export bases, organize the implementation of a number of cultural export projects, build a number of cultural export gathering areas, build a number of foreign cultural trade brands, and encourage cultural enterprises to "go out". Key cultural export enterprises and key projects entering the national and provincial levels are given preferential financial support, loan discounts, etc., so that they can gain momentum for vigorous growth.

Let Kunming’s story "take root" in the world

Since it was identified as one of the first "national cultural export bases" in 2018, Kunming has continued to expand its opening up, actively serve and integrate into the construction of the "Belt and Road Initiative", and the pace of cultural "going global" has been accelerating.

Kunming Xinzhi Group Co., Ltd. has established 9 international chain Chinese bookstores in Cambodia, Laos, Malaysia, Myanmar, Sri Lanka, Thailand, Nepal, South Africa and Indonesia. Actively build a new platform for foreign cultural tourism cooperation, take the lead in initiating the establishment of Kunming International Sister City Tourism Alliance, organize the "Sino-French Cultural Spring" exchange activities, Kunming and Zurich artist exchange and exchange visits activities, etc., and send professional college delegations to Europe, South Asia, South East Asia and other countries to carry out cultural and artistic exchange activities. Cultural tourism exchange cooperation has achieved fruitful results. Actively organize large-scale international cultural, tourism and sports events, exhibitions and other activities, including the SCO Kunming International Marathon, China (Kunming) International Tourism Fair, etc., attracting a large number of athletes and exhibitors from all over the world to participate. While building a brand of foreign cultural exchange, it also continuously expands Kunming’s international influence and enhances Kunming’s international reputation and popularity.

Yunnan Nanshu Media Co., Ltd. is the first batch of private enterprises in Kunming City and even Yunnan Province to "go out" to invest, build and operate overseas terrestrial TV transmission networks. It has long provided TV publicity and public opinion-oriented services for overseas local governments, and has continuously invested funds to carry out digital upgrading and technological transformation. It has the concession rights of 6-level terrestrial digital TV transmission networks and TV stations in 3 provinces of Oudomsai Province, Nantar Province and Fengsali Province in northern Laos. Under the channel advantage, Yunnan Nanshu Media Co., Ltd. continues to transmit and carry forward the excellent film and television culture of our country to overseas TV audiences, and its external publicity covers about 150,000 people.

Coordinate resources to broaden channels and build a platform for "going global". Kunming has carried out multi-channel and multi-way foreign cultural exchange activities to spread Kunming’s story and culture to a wider range, so that Kunming’s cultural brand can "stand up" overseas. With the famous dance artist Yang Liping and his dance art works as the core, Yunnan Yang Liping Cultural Communication Joint Stock Company has deeply excavated Yunnan national culture and traditional Chinese culture. Relying on the series of works such as "Yunnan Image", "Ambush on All Sides" and "Rite of Spring", the performance footprint has spread all over the continent. It has performed more than 100 performances in the United States, Brazil, Argentina, Japan, Australia and other countries, and the average attendance rate of foreign performances has exceeded 95%. The Miao Farmers’ Choir of Fumin County has successively boarded the world’s top music halls such as the Royal Festival Hall in London, the United Kingdom, and the "Chinese New Year Concert" at Lincoln Center in New York, USA. It has used its exquisite performances to blow up the "most dazzling ethnic style" from Kunming, becoming a "cultural messenger" from China and a "cultural business card" to show Kunming. While enhancing the branding impression of Kunming culture, it also allows the world to see the power of Kunming made by Chinese culture in the field of culture and art.　

In the future, Kunming will give full play to the role of a "national cultural export base", actively carry out foreign exchanges and cooperation in the fields of culture, education, science and technology for South East Asia, vigorously introduce and hold international and national cultural events and cultural festivals; formulate a national cultural export base plan, formulate foreign cultural trade measures, and build a foreign cultural exchange center and an international copyright trading center for South East Asia; combine COP15 and the International Sister City Conference, plan and launch a number of characteristic cultural activities, highlight Kunming elements, highlight the city’s style, and accelerate the construction of Kunming as the most competitive national cultural and creative capital in the west and a new high ground for the development of the merchandise industry for South East Asia. (Kunming Daily Reporter Chen Wen)

　　Just after the Double 11 battle in 2023, the new horn of instant e-commerce sounded again, and major brands ushered in new opportunities on this track.

　　On November 17th, the Ele.me Instant E-commerce Brand Merchant Conference was held in Shanghai. Facing the rapid outbreak of market demand in recent years and the increasing attention and investment of retail brands, Ele.me released a number of cutting-edge explorations in channel construction and capacity building on the platform at the meeting, and announced the launch of the "Double Hundred Plan" – which will join hands with 100 retail brands to achieve 100% growth in two years.

　　At the meeting, Ele.me chief operating officer Chen Weiye shared the theme. "Instant e-commerce is an important strategic choice for Ele.me." Chen Weiye said that for this new track, Ele.me will firmly, long-term and continuous investment, with the goal of "advancing with the ecosystem", and grow together with brand and retailer partners.

　　Shi Quan, vice president of Ele.me and head of the retail brand center, said that with the rapid development of the industry in the past three years, Ele.me has now partnered with nearly 500 brands in depth, successfully helping the brand achieve a monthly transaction volume of over 100 million, and created more than 10 billion single products together with the brand.

　　By providing brand partners with better product tools, data insights, marketing planning, and other system support, Ele.me hopes to enable brands to participate more deeply in real-time business, making the business process more controllable, stronger, and healthier.

　　(Photo) Ele.me chief operating officer Chen Weiye released the "Double Hundred Plan"

　　Strengthen the retail industry and promote brand growth in an "ecological" way

　　Standing at the forefront of a new round of retail revolution, instant e-commerce is becoming the most stable and imaginative growth channel for brands.

　　The "2023 Instant E-commerce Development White Paper" jointly released by the China Chamber of Commerce and Ele.me shows that in recent years, instant e-commerce has maintained double-digit growth in consecutive years, with an average compound growth rate of 65% in 2018-2022, and the market scale continues to expand to 500 billion yuan; in the first three quarters of 2023 alone, instant e-commerce grew by more than 40% year-on-year, significantly higher than the overall growth rate of O2O home (25%) and the total growth rate of online retail sales of physical goods (8.9%).

　　Combined with market data, in this year’s Double 11, Ele.me has also become a new frontier for retail brands to seek business breakthrough growth. In 2023, the number of merchants participating in Ele.me Double 11 increased by 50% year-on-year. In the single day of Double 11 alone, more than ten categories such as drinks, 3C digital, clothing, shoes and bags, and household appliances have doubled, and more than 90% of cooperative brands have broken through historical peaks. Nearly 100 brands have doubled their turnover compared with last year.

　　"Facing huge business development opportunities, Ele.me partners can see that instant e-commerce is an important strategic choice for Ele.me, and a track for our long-term, firm and continuous investment." Ele.me chief operating officer Chen Weiye said in his speech that even according to the most conservative estimates, instant e-commerce still has at least one trillion growth opportunities.

　　Facing the future, Ele.me will continue to firmly invest in the real-time e-commerce track in an "ecological" way, aggregating various ecological resources from the perspective of brand business management, and seeking common growth with brands.

　　At the conference, Ele.me announced the launch of the "Double Hundred Plan": by continuously helping brands expand new channels, continuously improve digital management capabilities and tools, and provide various ecological services – in the next two years, Ele.me will deeply partner with 100 retail brands to help brands achieve more than 100% business growth on Ele.me.

　　"I believe many brands can really feel that if far-field e-commerce is a red ocean that needs to fight for bayonets and various resources head-on, in the real-time e-commerce track, brands still have a lot of room to allocate four or two thousand gold, seize the layout with small investment, and leverage the growth dividend of the blue ocean market," Chen Weiye said.

　　(Photo) Ele.me awards awards to Yili, Mengniu, Unilever and other strategic partners

　　Focusing on four major channels and three major capacity building

　　At today’s conference, Chen Yanfeng, Vice President of Ele.me and Head of Retail Brand Center, made a system release for the industry based on the platform’s latest exploration and breakthroughs in channels and capabilities.

　　For example, for the brand’s long-term focus on large supermarket channels, Ele.me has provided brands with more professional business data tools, more efficient sales subsidy marketing tools, and more aggregated joint marketing models. These can help brands better understand business models, improve marketing subsidy efficiency, and connect brands with retailers and platforms. Joint marketing resources.

　　For small and medium-sized chains and retail stores, Ele.me is helping brands to accelerate the online supply of traditional channels, and through the "cloud chain" model, to achieve in-depth coordination and unified operation of offline, regional and store. In addition, through cross-border marketing of food zero, and combining platform characteristics and channels such as Sunshine Vegetable Market and Convenience Warehouse Store, Ele.me is also continuously providing brands with two new channel business additions.

　　(Photo) Chen Yanfeng, Vice President of Ele.me, shares the operation practice of Ele.me

　　In terms of digital management capacity building, Ele.me continuously explores and upgrades tools and products, and is committed to comprehensively helping brands improve their marketing capabilities, product synergy and consumer operation capabilities.

　　At the meeting, Ele.me officially released the "Star Cloud Disk 2.0" product. By upgrading the back-end products of this brand merchant, brand merchants can better realize business digitalization, product cultivation, promotion refinement and advertising number intelligence, and improve business management capabilities and efficiency in an all-round way. At the same time, through projects such as marketing matrix, food zero ecological alliance and blue sky plan, in response to the complex and changing business needs of brands, brands can now also cooperate more deeply with Ele.me to obtain differentiated marketing solutions.

　　"Consumer demand is evolving faster than we all imagined. Facing new market changes, we will continue to explore together with brands and ecosystems, continue to serve global users with better technological innovation capabilities, and work with partners to harvest more controllable, more powerful and more sustainable growth," Chen Yanfeng said.

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(From: Public Commune)

　　Our reporter, Peng Wenzhuo

　　With the explosive growth of online ordering, it has become the norm for takeaways to enter and exit the community. However, wearing takeaway clothes as a "pass" to enter and exit the community has caused chaos one after another. News such as "men pretending to be takeaway brothers stealing" are common, making takeaway delivery pose a hidden danger to the safety of the community.

　　Should the community prohibit takeaway personnel from entering and leaving?

　　At 7 PM on January 1, Wang Pengfei had just trotted out of Changhewan Community in the northwest second ring road of Beijing and quickly boarded the electric car to start the next business, because he was delayed for ten minutes.

　　Wang Pengfei, a deliveryman at a takeaway platform, said that many communities now do not allow delivery electric vehicles to drive in, so they can only park the car outside and run in by themselves. "There are several common situations where deliverymen deliver takeout to communities: if they are not allowed in, they run in or stuff it in the small fence door; sometimes they just wait for the predecessors to swipe their cards to follow in, or discuss with the doorman to register; and the takeout is placed in the reception hall, and the owner goes downstairs to get it himself."

　　For the increasingly strict management system of the community, Wang Pengfei is a little helpless: sometimes because the delivery of food on this road is timed out, this order is equivalent to nothing. For customers, in hot or cold weather, ordering takeout is convenient. If it cannot be delivered directly to the door, satisfaction will decline. In addition, many people usually dress casually at home, and they have to change clothes specially for a takeaway, they will feel inconvenient.

　　A pizza brand takeaway worker summed up a food delivery experience to reporters: in general old communities, takeaway delivery is more casual, and you can basically enter with a single word; for commercial housing communities, it is common for takeaway workers to register at the door; for some luxury houses, takeaway workers are generally denied entry. There are also well-managed properties that are confirmed by video phone and then released, and there is a better identity verification mechanism.

　　Should the delivery staff be prohibited from entering and leaving the community? Different owners have different views on this. Some people believe that some outsiders pretend to be delivery staff and put up advertisements in the corridors, elevators and other places of the community, and some people knock on the wrong door, etc., to let strangers enter the community. There are also owners who believe that "no entry" makes life inconvenient, and the community should eliminate hidden dangers by strengthening security and identity verification.

　　Takeaway clothing can be bought online for safety hazards

　　In July last year, a food delivery platform in Chengdu clashed with community security guards, causing a group fight. According to a statement released by Ping An Wenjiang, the point of conflict between the food delivery platform and security guards lies in the management regulations for food delivery personnel entering and leaving the community.

　　This reflects the current contradictions between the property and the delivery staff in many places. It is understood that the regulations such as "delivery is not allowed into the community" are not a whim. The news of "man pretending to be a delivery brother to steal" "borrowing delivery points to draw theft routes" "delivery staff burglary" is not uncommon.

　　In an interview with reporters, security guards in several neighborhoods on East Jiaotong Road in Beijing believed that the overalls explained the purpose of the visit. The delivery staff are all wearing uniforms, and the clothes they wear on the cars they ride are marked, so they can tell what they are doing at a glance. If the delivery staff are asked to register, they may not cooperate in order to rush for time; if they are not allowed to enter the community, the owners may complain to the property company, so they usually ask the delivery staff who are not wearing delivery clothes to register.

　　For many communities, the delivery staff’s uniforms function as "access cards", becoming "passes" for entering and leaving some communities, but those wearing delivery clothes are not necessarily the real delivery staff.

　　In August last year, Beijing’s Fengtai district cracked a case of "fake food delivery real theft". According to the confession of the alleged offender, he used to be a delivery worker, but he quit his job because he was tired and had no means of livelihood. So he used a private stash of delivery work clothes as cover, and wandered around the residential area late at night, repeatedly smashing the contents of roadside vehicles.

　　According to regulations, only formal food delivery personnel can obtain takeaway clothes, and they need to register on the platform and provide ID cards, health certificates and other documents. The takeaway platform will not issue takeaway clothes to part-time delivery people, and the departing staff must hand over the clothes.

　　However, according to media reports, a number of takeaway platforms are selling takeaway clothes online. The reporter logged into a shopping website and entered "takeaway work clothes". The page that popped up had takeaway clothes from a number of takeaway platforms, with prices ranging from tens to hundreds of yuan. In response, a takeaway platform responded that in response to the chaos of takeaway rider clothes, they have communicated with online shopping platforms, hoping that relevant online shopping platforms can remove takeaway clothes from the shelves as soon as possible.

　　Entering the community can achieve identity verification, but the effect remains to be tested

　　How to prevent criminals wearing takeaway clothes from entering the community? This has become a pain point in many community management.

　　Recently, a program called "Community Guard" came out, which aims to solve the dilemma of "last 100 meters" of takeaway delivery: when a takeaway enters the community, the security guard opens the Mini Program or scans its QR code, which can verify the identity and order status in one second, and track its location after entering the community in real time.

　　According to the person in charge of the product, this Mini Program has functions such as identity verification, access management, and track tracking. It has been connected to some property communities in Beijing, Guangzhou, Shenzhen, and other cities, and will be applied to shopping malls, hospitals, etc. In the future, it will also be applied to shopping malls, hospitals, etc. After using it, a delivery staff said, "In the past, it took at least 2 to 3 minutes to enter the community to sign, register, and show the certificate. Now it takes’seconds’ to scan with the Mini Program, which saves time and effort."

　　For consumers, the opening of identity verification allows takeout to be delivered to their homes, saving waiting time. For security guards, they can monitor the dynamics of takeout personnel in real time, strengthen security management, and reduce security risks. But the actual effect remains to be considered.

　　A takeaway worker who ran an order in the area of Jintai Road in Chaoyang District, Beijing, worried that many properties would not necessarily cooperate with such identity verification. "Many security guards ignore the takeaway staff, and you don’t open the door if you call him, so you ask him to take the initiative to scan the code to monitor you, which may not be realized."

　　Then how can we prevent criminals posing as food delivery personnel? A takeaway platform staff member said: First of all, we must observe that the delivery staff’s vehicle must be equipped with a delivery box; secondly, we must learn to distinguish. Generally, the delivery staff will not wander between floors when delivering food, and will basically complete the delivery task by trotting. If you encounter suspicious personnel, you should call the police as soon as possible.

　　And if the delivery staff committed illegal acts during the delivery process, the staff said that once the delivery staff was complained by consumers and the complaint was true, the delivery platform would blacklist them and share credit information with other delivery platforms.

　　　　　　　 On March 10, Li Yuchun’s 26th birthday, Long Danni, the president of Tianyu Media, specially sent a massage chair to express her wishes. Li Yuchun, who was busy with work, had problems with his cervical spine, so he was naturally very happy to receive this generous gift, so he sat up and "enjoyed". Of course, the birthday cannot be without cakes, and the appearance of five green cakes with five letters of "WhyMe" written on them also made Li Yuchun overjoyed. After blowing the candles, the five cakes were immediately divided up by many enthusiastic fans at the scene.

Nanjing started singing, wearing skirts and playing rock, and Li Yuchun became a "director" for the first time.

　　　　　　　 At the press conference, Li Yuchun, who was wearing a small gray suit, continued his handsome and capable style. However, in the exposed concert posters, Li Yuchun, who was barefoot in a white dress and black dress, was a bit sexy. Li Yuchun was very generous about trying the skirt style again, "I don’t think it’s necessary to cover up wearing a skirt now. This style was actually discovered inadvertently, but it suits me very well." In the previous concerts, the dance part accounted for a large proportion. This time, Li Yuchun said that he would have a rock style and would invite guests accordingly.

　　　　　

[Content overview]Since November 1st, the ex-factory price of domestic gasoline and diesel has increased by 500 yuan per ton respectively, which has a great impact on the transportation industry. According to the characteristics of different transportation industries and local actual conditions, local price authorities have actively studied and taken measures to timely channel the impact of refined oil price adjustment.

　　　　China News Service, November 15th, according to the website of the National Development and Reform Commission, since November 1st, the ex-factory prices of domestic gasoline and diesel have increased by 500 yuan per ton, which has a great impact on the transportation industry. According to the characteristics of different transportation industries and local actual conditions, local price authorities have actively studied and taken measures to timely ease the impact of refined oil price adjustment.

　　　　First, road passenger transportation prices

　　　　Nine provinces and municipalities, including Hebei, Shanghai, Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guizhou and Shaanxi, have taken measures to reduce prices. Among them, Guizhou has increased the fuel surcharge standard by 0.004 yuan per person-kilometer, Hunan has increased the fuel surcharge standard by 0.5 yuan per person-kilometer, Fujian has introduced a fuel surcharge of 0.01 yuan per person-kilometer, and Shaanxi has introduced a fuel surcharge of 1 yuan per person-kilometer. Hebei, Shanghai, Zhejiang, Anhui and Jiangxi have issued documents or according to the existing oil transportation linkage mechanism, allowing cities or transportation enterprises to appropriately adjust the road passenger transportation price within the floating range of the government’s benchmark price according to the actual situation.

　　　　Ten provinces, autonomous regions and municipalities directly under the Central Government, including Inner Mongolia, Jilin, Jiangsu, Shandong, Henan, Hainan, Chongqing, Yunnan, Gansu and Xinjiang, plan to adopt price-plus measures. Among them, Yunnan plans to implement a fuel surcharge plan on November 23. Shandong, Henan, Hainan, Chongqing and Gansu plan to study and approve the collection of fuel surcharges. Jilin and Inner Mongolia plan to issue documents requiring all cities and states to adjust freight rates or introduce fuel surcharge plans according to the actual situation in accordance with the established linkage plan. Some regions in Jiangsu and Xinjiang consider choosing an opportunity to increase freight rates.

　　　　Six provinces and municipalities including Tianjin, Shanxi, Heilongjiang, Hubei, Sichuan and Qinghai have explicitly not adjusted freight rates this time. Among them, Heilongjiang, Hubei and Sichuan have introduced fuel additions to passenger fares last year, which have eased the pressure of rising oil prices to a certain extent, and will not increase fares this time. Tianjin, Shanxi and Qinghai also do not plan to adjust road passenger fares for the time being.

　　　　Due to the intense competition in road passenger transportation in Liaoning and Guangdong provinces, enterprises are concerned that the increase in fares will affect the passenger source, so they do not recommend adjusting fares. At present, road passenger fares are relatively stable, and the price authorities are strengthening market freight monitoring. Whether to increase fuel surcharges is still being studied.

　　　　The price of passenger transport in Tibet and Ningxia is regulated by the market, and it is understood that passenger transport companies plan to increase fares by 10-15%.

　　　　The fares set by the provinces opposite Beijing’s highway passenger transportation will be implemented in accordance with the policies determined by the relevant provinces.

　　　　Taxi fare

　　　　Six provinces including Hebei, Anhui, Fujian, Henan, Guangdong and Guizhou have formulated measures to reduce the price of refined oil. Documents are being drafted or have been issued to allow cities to raise taxi prices, raise the starting price or charge fuel surcharges according to the linkage mechanism of oil transportation prices to ease the contradiction between refined oil prices. The Xiamen Price Bureau of Fujian has reported the plan to collect fuel surcharges to the municipal government, waiting for approval.

　　　　Shanxi, Inner Mongolia, Heilongjiang, Shanghai, Zhejiang, Shandong, Hubei, Chongqing, Sichuan, Yunnan, Shaanxi, Gansu, Qinghai and other 13 provinces, autonomous regions and municipalities directly under the Central Government plan to introduce price-matching measures. Among them, Inner Mongolia, Heilongjiang, Shandong, Hubei, Yunnan, Gansu, Qinghai and other places plan to require all localities to adjust freight rates or charge fuel surcharges in the form of easing conflicting prices of taxi freight rates in accordance with existing policies and local conditions. The specific issue of taxi price adjustment is decided by the localities. Some cities in Zhejiang plan to adjust taxi freight rates or introduce fuel surcharges in the near future. Shanghai is formulating measures and studying and calculating the linkage plan in accordance with the established linkage plan. Sichuan and Shaanxi plan to uniformly charge taxis for fuel surcharges after adjusting natural gas prices at the end of the year or early next year. Shanxi province plans to start a linkage mechanism for taxi fuel prices in 2008. Chongqing is observing market reactions and studying freight rate reform plans.

　　　　The prices of passenger taxis and Shanghai freight taxis in seven provinces, autonomous regions and municipalities directly under the Central Government, including Beijing, Tianjin, Hunan, Guangxi, Hainan, Tibet and Ningxia, will not be adjusted this time. Among them, passenger taxis in Beijing, Tianjin, Hainan and Ningxia and Shanghai freight taxis will not be adjusted for the time being considering the market’s affordability. Hunan and Guangxi have introduced fuel surcharges for taxis in 2006. This time, the existing fuel surcharge plan will be implemented, and no additional fuel surcharges will be charged. Tibet has introduced a measure to reduce road maintenance fees by 30 yuan per month for taxis in the second two months of this year, without adjusting the freight rate.

　　　　Liaoning, Jilin, Jiangsu, Jiangxi, Xinjiang and other five provinces and autonomous regions reported that taxi drivers are currently calm, and the price authorities plan to strengthen monitoring and decide on further measures after observing the market.

　　　　III. Urban public transportation and rural public transportation prices

　　　　In strict accordance with relevant state regulations, all localities will distribute state subsidies for urban public transportation and rural public transportation to relevant business units to make up for the impact of rising refined oil products on cost increases and maintain the stability of urban public transportation and rural public transportation prices.

　　　　IV. Local railway freight rates

　　　　Hunan Province has adjusted local railway freight rates according to the national railway practice.

　　　　Local railway enterprises in Hebei, Guangdong, Guangxi and other provinces and autonomous regions have reported that they have been greatly affected by the rise in oil prices, and require appropriate increases in local railway freight rates in accordance with the national railway practice.

　　　　V. Road freight and water freight prices

　　　　Road freight and water freight rates have been subject to market-adjusted prices, and the price level is mainly determined by market supply and demand. However, in the long run, if the price of refined oil rises sharply or remains high for a long time, it is difficult for operating companies to digest the cost increase factors, and they will still pass the burden downstream by increasing freight rates. At present, the freight rates of some road freight lines in Zhejiang have risen.

　　　　VI. Financial subsidies

　　　　Local price authorities have actively cooperated with relevant departments to implement financial subsidy measures. At present, central financial subsidies in Tianjin, Heilongjiang, Jiangxi, Guangdong, Yunnan, Gansu, Ningxia, Qinghai, Xinjiang and other places have been in place. All localities have started to formulate subsidy distribution plans or have allocated subsidies to industry authorities. All departments have actively implemented subsidy distribution work.

　　　　In addition to providing financial subsidies for urban public transportation and rural passenger transportation according to regulations, Beijing, Tianjin, Shanghai, Anhui, Fujian, Hubei, Ningxia, Qinghai and other places have also introduced subsidy measures for taxis. Among them, Beijing requires the government, enterprises and drivers to jointly bear the impact of the rise in oil prices in a ratio of 4:4:2, and the government and enterprises will jointly give drivers a monthly subsidy of 110 yuan. Before the implementation of the linkage mechanism in Shanghai, the government and enterprises will give temporary subsidies to taxi drivers respectively. Anhui Provincial Finance provided 11 million yuan to subsidize taxis. Ningxia gave a monthly government subsidy of 246 yuan per taxi. Fujian, Hubei and Qinghai asked cities and counties to give temporary subsidies to taxis. Tianjin’s finance department is calculating the amount of subsidies and will issue them before the end of the year.

　　　　VII. Main problems existing

　　　　At present, the main problems encountered by local price authorities in guiding freight contradictions are:

　　　　For example, Guangzhou and other regions reflect that taxi prices are already relatively high, and it is easy to lose taxi passengers and increase drivers’ operational difficulties by adjusting taxi transportation prices or increasing fuel surcharges. For example, some regions plan to channel the impact of rising oil prices on road passenger transportation within the floating range of government-guided prices, but due to intense market competition, the actual fare level is difficult to increase, and operators bear all the impact of rising oil prices.

　　　　The second is that the amount of subsidies for rural road and rural waterway passenger transportation is insufficient. Some places report that rural road and waterway passenger transportation service targets are basically farmers, and their affordability is weak. It is difficult to channel the cost increase caused by the increase in fuel prices through raising fares. The state also requires this part of the freight price to remain stable. However, the central government only subsidizes 50% of the cost increase. It is very difficult to raise and implement local financial matching subsidies, and operators are facing difficulties. The operators of inter-island waterway passenger transportation in Zhejiang Province have put forward price adjustment requirements to the government.

　　　　Third, the increase in the price of refined oil has increased the difficulty of stabilizing the Spring Festival fares. During the 2007 Spring Festival travel period, measures were introduced that did not achieve good results in road passenger fares, which were widely welcomed by all walks of life. After the adjustment of refined oil prices, operator costs have generally increased, and it is difficult for Spring Festival fares in 2008 to remain at the 2007 level.

　　　　In response to the above-mentioned problems, the price authorities at all levels should continue to take into account the actual local situation, under the unified leadership of the local party committee and government, work closely with relevant departments, and take comprehensive measures to reduce the burden on operators, resolve the impact of rising refined oil prices on the transportation industry, strictly control the increase in transportation prices, and maintain industry and social stability.

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Editor in charge: Liu Li