Just after the Double 11 battle in 2023, the new horn of instant e-commerce sounded again, and major brands ushered in new opportunities on this track.

　　On November 17th, the Ele.me Instant E-commerce Brand Merchant Conference was held in Shanghai. Facing the rapid outbreak of market demand in recent years and the increasing attention and investment of retail brands, Ele.me released a number of cutting-edge explorations in channel construction and capacity building on the platform at the meeting, and announced the launch of the "Double Hundred Plan" – which will join hands with 100 retail brands to achieve 100% growth in two years.

　　At the meeting, Ele.me chief operating officer Chen Weiye shared the theme. "Instant e-commerce is an important strategic choice for Ele.me." Chen Weiye said that for this new track, Ele.me will firmly, long-term and continuous investment, with the goal of "advancing with the ecosystem", and grow together with brand and retailer partners.

　　Shi Quan, vice president of Ele.me and head of the retail brand center, said that with the rapid development of the industry in the past three years, Ele.me has now partnered with nearly 500 brands in depth, successfully helping the brand achieve a monthly transaction volume of over 100 million, and created more than 10 billion single products together with the brand.

　　By providing brand partners with better product tools, data insights, marketing planning, and other system support, Ele.me hopes to enable brands to participate more deeply in real-time business, making the business process more controllable, stronger, and healthier.

　　(Photo) Ele.me chief operating officer Chen Weiye released the "Double Hundred Plan"

　　Strengthen the retail industry and promote brand growth in an "ecological" way

　　Standing at the forefront of a new round of retail revolution, instant e-commerce is becoming the most stable and imaginative growth channel for brands.

　　The "2023 Instant E-commerce Development White Paper" jointly released by the China Chamber of Commerce and Ele.me shows that in recent years, instant e-commerce has maintained double-digit growth in consecutive years, with an average compound growth rate of 65% in 2018-2022, and the market scale continues to expand to 500 billion yuan; in the first three quarters of 2023 alone, instant e-commerce grew by more than 40% year-on-year, significantly higher than the overall growth rate of O2O home (25%) and the total growth rate of online retail sales of physical goods (8.9%).

　　Combined with market data, in this year’s Double 11, Ele.me has also become a new frontier for retail brands to seek business breakthrough growth. In 2023, the number of merchants participating in Ele.me Double 11 increased by 50% year-on-year. In the single day of Double 11 alone, more than ten categories such as drinks, 3C digital, clothing, shoes and bags, and household appliances have doubled, and more than 90% of cooperative brands have broken through historical peaks. Nearly 100 brands have doubled their turnover compared with last year.

　　"Facing huge business development opportunities, Ele.me partners can see that instant e-commerce is an important strategic choice for Ele.me, and a track for our long-term, firm and continuous investment." Ele.me chief operating officer Chen Weiye said in his speech that even according to the most conservative estimates, instant e-commerce still has at least one trillion growth opportunities.

　　Facing the future, Ele.me will continue to firmly invest in the real-time e-commerce track in an "ecological" way, aggregating various ecological resources from the perspective of brand business management, and seeking common growth with brands.

　　At the conference, Ele.me announced the launch of the "Double Hundred Plan": by continuously helping brands expand new channels, continuously improve digital management capabilities and tools, and provide various ecological services – in the next two years, Ele.me will deeply partner with 100 retail brands to help brands achieve more than 100% business growth on Ele.me.

　　"I believe many brands can really feel that if far-field e-commerce is a red ocean that needs to fight for bayonets and various resources head-on, in the real-time e-commerce track, brands still have a lot of room to allocate four or two thousand gold, seize the layout with small investment, and leverage the growth dividend of the blue ocean market," Chen Weiye said.

　　(Photo) Ele.me awards awards to Yili, Mengniu, Unilever and other strategic partners

　　Focusing on four major channels and three major capacity building

　　At today’s conference, Chen Yanfeng, Vice President of Ele.me and Head of Retail Brand Center, made a system release for the industry based on the platform’s latest exploration and breakthroughs in channels and capabilities.

　　For example, for the brand’s long-term focus on large supermarket channels, Ele.me has provided brands with more professional business data tools, more efficient sales subsidy marketing tools, and more aggregated joint marketing models. These can help brands better understand business models, improve marketing subsidy efficiency, and connect brands with retailers and platforms. Joint marketing resources.

　　For small and medium-sized chains and retail stores, Ele.me is helping brands to accelerate the online supply of traditional channels, and through the "cloud chain" model, to achieve in-depth coordination and unified operation of offline, regional and store. In addition, through cross-border marketing of food zero, and combining platform characteristics and channels such as Sunshine Vegetable Market and Convenience Warehouse Store, Ele.me is also continuously providing brands with two new channel business additions.

　　(Photo) Chen Yanfeng, Vice President of Ele.me, shares the operation practice of Ele.me

　　In terms of digital management capacity building, Ele.me continuously explores and upgrades tools and products, and is committed to comprehensively helping brands improve their marketing capabilities, product synergy and consumer operation capabilities.

　　At the meeting, Ele.me officially released the "Star Cloud Disk 2.0" product. By upgrading the back-end products of this brand merchant, brand merchants can better realize business digitalization, product cultivation, promotion refinement and advertising number intelligence, and improve business management capabilities and efficiency in an all-round way. At the same time, through projects such as marketing matrix, food zero ecological alliance and blue sky plan, in response to the complex and changing business needs of brands, brands can now also cooperate more deeply with Ele.me to obtain differentiated marketing solutions.

　　"Consumer demand is evolving faster than we all imagined. Facing new market changes, we will continue to explore together with brands and ecosystems, continue to serve global users with better technological innovation capabilities, and work with partners to harvest more controllable, more powerful and more sustainable growth," Chen Yanfeng said.

1905 movie network feature In the Spring Festival stall full of comedy elements this year, there is a comedy with a completely different temperament from the traditional happy comedy of the Spring Festival stall – directed and starring.

This is the precipitation after Ning Hao’s "madness", the form and style are simplified, and the story and characters are like "elegantly crazy".

The film takes the film and television industry as the theme, with Liu Weichi, a big star played by Andy Lau, as the core, focusing on a series of absurd and humorous stories triggered by his cooperation between the best actor and the director played by Ning Hao to make rural films. Star character fraud, the "unspoken rules" of film festival awards, and employer intervention in creation… Ning Hao and Lau Dehua boldly played "self-deprecation" together.

In this fiercely competitive Spring Festival, the maverick "Mr. Red Carpet" has received different word-of-mouth reviews, with some saying it has the best schedule and some calling it too profound. The Spring Festival file five years ago also faced such feedback, and Ning Hao responded to the 1905 movie network:

"For a slightly more complicated question, some people are definitely interested and some people are not, but this doesn’t prove that either one is better, and which one is not good can be good. So comments are not something I particularly care about."

Recently, Ning Hao watched two new films and was very inspired. One was the Iranian film "World War III", which told the story of making movies, and the relationship between reality and drama brought him new feelings; the other was a French film, which was eloquent, stable and comfortable.

It just so happens that "Mr. Red Carpet" is also a film scene, and there are thoughts about the death of a pig falling from a building.

From these two works, it can be seen that Ning Hao’s pursuit of film quality and his personal taste can be seen. He still retains the uniqueness of an author and director in domestic commercial cinema films. In the busy Spring Festival, the slow and humorous "Mr. Red Carpet" also needs to find a suitable audience.

Let Ning Hao tell you the secret of this movie and the confusion after watching it.

01. "Andy Lau"

In 2006, with the support and funding of the "Asian Rising Star Guide" program led by Andy Lau, Ning Hao successfully filmed it, and it has been an instant hit since then. 17 years later, Ning Hao returned the "kindness" to Andy Lau with "Mr. Red Carpet".

Ning Hao drew his creative inspiration from Andy Lau and wrote those things in the film and television industry between the real and the fictional around his role as a big star. Regarding the feeling of working with Andy Lau for the first time, Ning Hao said:

I have wanted to work with Andy Lau for a long time, but I have been unable to find a good point. Because I used to shoot more street and blue-collar movies, his temperament is not particularly suitable for the characters I shoot.

At that time, I was going to ask him to play the male lead role, but there were some scheduling issues that didn’t take shape at that time. He quite liked that project. Later, it was all about local themes and realism like this, and there was some distance from him. At that time, he was still practicing Mandarin, and now Mandarin is very good.

I was thinking, I can only be realistic, how can I let him play? I thought of playing myself and a star, so that there would be no such problem.

I hope this is a gift for Andy Lau. He used to play more characters in the theater world. Sometimes when I watch some big stars play particularly down-to-earth subjects, I feel that he is still the star, because your concept and understanding are all about him. If you have the opportunity to create characters in life, it is a particularly happy thing.

Andy Lau is the most experienced actor in acting. I was originally worried about communication problems, but later found that I didn’t need to. After giving him this script and this scene, he knew how to deal with it. And he is very accurate in his balance, and he is really an experienced artist.

This character is not the same as Andy Lau in all aspects, but there are still different aspects, and he needs to be shaped. When to bring out a particularly simple side and when to create a little bit, he still controls it very well, a little vague, breaking the line between true and false.

The next time we work together, "Mr. Red Carpet 2"? Actually I haven’t come up with a particularly complete story yet. He’s a particularly good actor, and I’m also a pretty good director, so I’m sure we’ll have a chance to work together.

02. "I hold on"

"Mr. Red Carpet" satirizes the various chaos within the film and television industry while delving into the dilemma of big star Liu Weichi’s communication with the outside world, including his discomfort and confusion in the face of PR crises, public relations processing, short video marketing, and the development of intelligent technology.

Why did you take the various forms of beings in the film and television industry as a question and focus on the issue of "communication"? Ning Hao said:

In today’s era of Internet and short videos, I am also thinking about what kind of subjects to shoot? Why can’t I show my life like an Internet creator? Show what the ecology around us is like?

It must not be simply extracted from life. Once a dramatic relationship is established, it is necessary to respect the direction of drama, so only some characteristics of the archetype are selected, and the rest is a fabricated story.

Is the irony of this story very sharp? It’s okay, leave room for it, it’s not too much. Many people have asked if you are reflecting the problems of the film and television industry? I say no. If it’s just to reflect a few phenomena, but to make the creation particularly stingy, it’s not right. For me, this is just a feeling in life. For example, I have met the management, but I don’t know about other circles. I have seen almost no management like in the movie, very rare.

As I get older, I like to observe more and more. I find out why it is always difficult to communicate? Why do you quarrel without saying a few words? There are often conflicts in the world, and there are often quarrels online for no reason. Everyone’s hostility has become heavier, and there may be some problems in communication.

There is a saying called "long live understanding", which is to understand others. The premise of understanding is to think from the perspective of others to understand. We all mention "empathy", but can it be done? Very difficult. Each of us cannot grow without you as the main body in our life. How can it be possible to change positions? There are many different conditions, men and women are different, different ages, different occupations, and different family environments. How can it be possible to think from another perspective.

Everyone forms their own path dependence, and everyone’s human nature has their own path of affirmation. If you are not sure of yourself, you will live too unhappy and have to self-realize. So we become more and more individualized, and this over-concentration of individual will is the expression of very ego, everyone is very ego, and they don’t care about others. The problem with this excessive ego can lead to the "self-clinging" part, which if it continues to develop is arrogance – I am right, others are wrong.

In the fragmented information age, we don’t have time to understand all the information. If you know a little bit, you may start to discuss or express your attitude, and it is easy for everyone to turn into emotions. So I am thinking about these communication issues.

How to solve it? Life has to go on for me.

What can you do when you know that life is already like this and you have no choice? You can only be forced to learn new skills, just like Liu Weichi finally learned to balance the car and continue to walk. We can only follow this era. As for what position you are in on it, you may sometimes be in danger of falling, and sometimes you feel quite free and comfortable for a moment, that is our attitude, and that can only be so.

I am willing to give the audience the right to interpret and leave space. I also don’t think artists can provide answers. Artists are not responsible for this. Sometimes it’s good to ask a question. If you can find a question, let’s talk about it.

03. "Minimalist"

From "Crazy Stone" to "Crazy Alien," Ning Hao said that his "crazy" movies are like oil paintings, rich, intense, boiling, restless, giving people a very full sense of fullness. "Mr. Red Carpet" is a light color painting, the content has not changed fundamentally, but the atmosphere has changed a lot, and it is a minimalist style.

In fact, this kind of lens language can be seen in Ning Hao’s earlier shooting. Why is there such a transformation and return to basics in "Mr. Red Carpet"? Ning Hao explained:

The minimalist style is more suitable for the performance of a star character like Liu Weichi. I am not particularly unfamiliar with relatively simple movies, and I have had such an exploration. But I haven’t made a movie with very few shots for a long time, so I want to give it another try.

Shooting movies in this style feels very familiar to me, just like the previous "Incense". The footage is very stable here, and I try to find scheduling internally, which is quite enjoyable.

The composition of on-site creation is higher, rather than being handed over to the post-editing stage. Of course, it is also difficult to cut, because it is very slow, the amount of footage is very small, and the amount of information cannot be less. The choice is very important. So it is a different force, a bit like playing Tai Chi.

I can’t say if the next movie will be in this style. It may have to be chosen according to the situation of the next movie. If it is a very noisy thing, it may still need to be "mentioned" a little more.

To say 72 changes, I am only the second change now, and there are still 70 times. The times are changing, and the requirements for creation are also changing. What style can combine my theme with the current era is the most important. Creation needs freshness, and I need to adjust it myself, so I can’t stay in the same state.

04. "Bad Monkey"

Since Ning Hao launched the "Bad Monkey 72 Movie Project" in 2016, he has assembled a group of outstanding young filmmakers, including two popular films with both high box office and good reputation, and won the summer box office championship in 2018 and 2023 respectively.

As the promoter and producer of Bad Monkey, Ning Hao continues to promote the plan, and he has many directing projects in the pipeline. What new films will Bad Monkey Film bring in 2024? Ning Hao revealed:

This year, we will have about four movies, "Mr. Red Carpet" is one, I have finished another movie, and there are two movies that young directors have finished filming. Director Wen Shipei’s "Negative Negative Positive" is more stylized, and director’s "I Know My Mom" is related to reality and is also more stylistic.

Many directors have found a path that they may be able to take. It is a good start for young directors to pay attention to reality and society to create. Of course, there can be other explorations in the future.

I am always thinking of new creations, and I am thinking of several stories at the same time, but I can’t find a good cut. Which one is closest to maturity, I will take out first. Because I am a factory child, I know a lot about factory life, so I am writing a story about the factory recently.

As for whether the theme is absurd or not, it may not be. But absurdity is already in my body. If not, I may not be too irritating, just like I always like to put a little pepper when I eat, and it is difficult to get rid of it when I get used to it, so it may still taste the same.

At the end of October, the first batch of 100 unitsHengchi 5After the official start of delivery, the driving experience of the new car became one of the focuses of the rim.

However, recently, a car owner posted a complaining video that caused heated debate, saying,Hengchi5 Bugs appeared as soon as I got it.Exceptcar machineThe screen shows the phenomenon of text stacking ", the vehicle also has the problem of abnormal sound of the brake pedal, and the auxiliary driving cannot be used at the same time.

In this regard,Hengchi AutomotiveA salesperson said that the car is currently being upgraded, and the problem will improve after the upgrade is completed.As for the assisted driving that cannot be used, the customer service said that an OTA upgrade will be carried out in the future, and the estimated time can be checked on the official website.

It is worth noting that from the video, the new car problem is much more than that.For example, when it shows that there are 12 kilometers left, the vehicle suddenly lies down.In addition, there are bloggers who say that the main driver of Hengchi 5 has problems such as the seat ventilation cannot be opened, and the seat heating cannot be turned off.

It is understood that Hengchi 5 is the first production car of Hengchi Automobile, positioning compact SUV, benchmarking Mercedes-Benz GLA, Audi A3, BMW X1, etc., priced at 179,000 yuan.

Liu Yongzhuo, president of Hengchi New Energy Vehicle Group, previously said that after the Hengchi 5 pre-sale conference,The market reaction has been very good, better than expected. It should be said that the sale of Hengchi has become a foregone conclusion.

(Report)

Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
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1/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

2/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

3/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

4/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

5/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

6/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

7/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

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530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

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530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

(From: Public Commune)

Author | Stanley

Cui Jian, Luo Dayou, Stefanie Sun… and now Zhou Huajian, online concerts have changed from commercial marketing live events to large-scale concerts that now stimulate DAU feelings. At 8 o’clock on the night of the Mid-Autumn Festival on September 10, Tencent Music Group TME opened Zhou Huajian 2022 online concert on WeChat Channels, QQ Music and other platforms. Less than two hours of live broadcast, a total of 39.56 million fans spent the Mid-Autumn Night with Zhou Huajian’s songs.

From 2020 to 2022, online concerts have gradually become a part of many people’s lives during the epidemic. On September 2 this year, Li Jian started "Yearning" at the Anaya Valley Concert Hall. On September 3, Andy Lau "Sing Me to You" in the Douyin live stream. Earlier, Luo Dayou and Sun Yanzi held online concerts on the same day. Cui Jian, Chen Yixun, Han Hong, Mayday, Yuding Ito, Zhang Huimei, Chen Li, Zhou Shen, Liang Jingru, Rainie Yang, Xicheng Boys, etc., whether it is industry legends, popular singers or pop bands, they have all met millions or tens of millions of fans at one time through online concerts in the past two years.

How eager are the audience for concerts? Even the recording of past concerts can become a "hit". On April 1, the live broadcast of Leslie Cheung’s "Hot Love" concert was ultra-clear and restored, and a total of 17 million viewers watched. On May 20 and 21, TME conducted a live online replay of Jay Chou’s two concerts on WeChat Channels and other platforms. The cumulative total viewing volume was nearly 100 million, and nearly 100 topics were listed on Weibo’s trending topic list. It is hard to imagine how many music fans would be attracted if Jay Chou himself conducted a brand new online concert.

WeChat Channels or Douyin?

The form of online live concerts has been carried out since 2014, but the popular online concert brand TME Live was actually officially announced on March 10, 2020. At that time, it was envisaged that this was a product presented in the form of "offline preparation + online live broadcast" and "pure online". However, until now, the pure online concert form is still more recognized.

Just 4 days after the official announcement, TME Live ushered in the first online concert singer Rainie Yang, 1.50 million online audience Although this data is not bright this year, it has achieved success beyond expectations at that time, and also laid the foundation for the future development of online concerts.

According to TME’s financial report, only in 2020 and 2021, TME live held 55 and 56 games respectively, and its viewing channels not only include TME’s own QQ Music, Kugou Music, Kuwo Music and other platforms, but also Tencent Video, WeChat Channels and other Tencent Group internal video products.

In 2022, the audience of TME live has hit new highs several times. At the end of last year, only 27 million people watched the online concert of Xicheng Boys, and only 14 million people watched the New Year’s Eve concert on December 31, but this year, Luo Dayou’s online concert and Cui Jian’s online concert attracted super 40 million and super 46 million people respectively. Coupled with the previous online live broadcasts of Jay Chou’s "Mo Tianlun" and "The Strongest on the Surface" concerts, a total of nearly 100 million people watched. At present, the highest volume of a single TME live has touched the level of 50 million people.

Nowadays, online concert brands are not only dominated by TME Live, but Douyin is also the most powerful competitor in this market. Also in the first half of 2020, TikTok launched a series of online concert brands such as "DOU Live Sofa Concert" and "DOU Live Live Live", and launched a new IP "Summer Song Club" in August 2021. However, at present, Douyin does not place too much emphasis on the brand IP of online concerts, and many are dubbed "Fan Club" and "Singing Chat".

At the beginning, Douyin’s online concerts did not gain a high influence. According to the official data released by Douyin in 2021, the Douyin platform held a total of 124 official online concerts in 2020, but the harvest was very small. Even in the "summer song party" in 2021, the 7 games added up to 40 million.

Perhaps because of product iteration, better content production, more audience adaptation to this model, and greater influence of invited singers, in 2022, Douyin’s online concert suddenly achieved a very amazing data performance. On May 27, Stefanie Sun’s online singing chat was Douyin’s first online concert this year, which attracted an astonishing 240 million people to watch. At present, the highest data is Andy Lau’s "Sing Me to You" online concert on September 3, which received 350 million views. In addition, the online concerts held by Eason Chan, Liang Jingru, Zhou Shen, Wang Sulong and other singers in Douyin this year have received over 100 million views.

At first glance, it seems that there is a huge gap between TME live’s WeChat Channels viewing data and Douyin’s online concert data, but in fact, according to Red Star coverage, WeChat Channels and Douyin’s statistical data logic are different. WeChat Channels statistics are user visits. Even if a single user visits multiple times, it can only be recorded as once, but Douyin statistics are page visits, and each time a single user leaves and enters will increase once. According to industry rules, there is generally a 5 to 10 times the difference between the two. After removing the multiple clicks of repeat users, WeChat Channels and Douyin are almost on par in the current average traffic of a single online concert.

It is precisely because WeChat Channels relies on WeChat and Douyin to have become "national-level applications" that it is possible to achieve such a size of online concerts respectively. The two platforms have their own advantages, and they compete with each other in terms of singers, duration, feelings, playlists, and stages.

In the battle between the two heroes, NetEase Cloud Music, which clearly has more music resources and competes head-on with TME in various fields of music, has never found a way to make online concerts. After launching the "Cloud LIVE" brand, it did not cooperate with the national-level video application with a large number of users. Most of the invited singers like Wei Ruxuan are more niche literary and artistic singers. The overall traffic is far from WeChat Channels and Douyin, and the competitiveness in this field is very limited.

This is a business about the "future"

The Internet is a traffic business. Since online concerts can generate huge traffic, they will naturally become the target of competition among major brands.

Titling is the most common way to earn revenue for online concerts. In public reports, the highest title price for a single online concert that can be referenced at present is the online concert "Continue to Sprinkle Wild" held by Cui Jian on April 15. According to the weekly report of "Financial World", as the total title of Extreme Fox Auto, its LOGO has been reached by users with a cumulative 90 million, and the total investment in a single game is as high as tens of millions of yuan. On July 27, Extreme Fox Auto, with a similar budget, also named Luo Dayou’s online concert. Jay Chou’s concert replay online live broadcast, and Zhou Huajian’s online concert, also have Pepsi and Ping An Bank credit card exclusive titles.

In addition to the naming fee on the B-end, online concerts on the C-end can also earn income through tickets, joint products, etc. For example, in WeChat Channels, you can buy "WeChat beans" to buy virtual gifts and "tip" singers. There are also similar to NetEase Cloud Music’s TFBOYS "Daylight Travel" seventh anniversary concert, fans need to pay for tickets to watch, and even divided into three gears of 30 yuan, 158 yuan and 860 yuan for fans to choose from.

Unfortunately, although the C-end payment has more imagination and richness, there is a huge gap in the willingness to pay generated by different singers, and the highest can only reach the order of one million, making it difficult to become a replicable business model.

In addition, the cost of online concerts themselves is also constantly increasing. From last year’s New Year’s Eve, to this year’s Cui Jian, Luo Dayou, Zhou Huajian, the layout of multiple stages, the size of the band, and various technical support have all made online concerts move towards high quality and high cost. Whether it is WeChat Channels or Douyin, they will face a choice about "profit margin" – to ensure quality or to ensure profit?

In this online concert battle between WeChat Channels and Douyin, each has a lot of advantages. WeChat Channels is bound to TME, which has many innate advantages in music copyright, singer resources and industrial operation. Especially in the field of online concerts, which is still the field of traditional music superstars. The business model of "Douyin Divine Comedy" that Douyin used to specialize in is currently invalid.

As for Douyin, in addition to having nearly 700 million DAU, its users are also accustomed to accepting its strong recommendation algorithm. Even if they don’t have any understanding before, many users will be directly recommended by the system algorithm after the concert starts online, which directly brings effective views.

However, as a product that has just obtained the traffic password, online concerts are extremely dependent on the popularity and scarcity of the artists themselves. Cui Jian, Luo Dayou and Sun Stefanie are also rare to appear on variety shows, and it is rare for the audience to see them through online concerts. It is rare in itself. With the mentality of watching old friends for free, why not do it? As for Jay Chou, it is a special case among special cases. As fans have described, "there is only one Jay Chou in the Chinese music world," and other people’s live concert videos are far from being able to achieve such influence.

There are not many singers in the Chinese music scene who are popular, have works, have feelings, and are willing to meet the audience through live broadcast. However, if some singers who were originally rare appear frequently, it will reduce the mystery and the scarcity of the concert itself. It will also consume the feelings of the singers themselves, and will not form a virtuous circle.

What’s more, when the COVID-19 pandemic passes in the future, offline concerts will still be hot again. No matter how exquisite the stage and advanced the production of online concerts are, they still cannot replace the ultimate experience brought by offline audio-visual and participation. If there is no further iteration in product types, online concerts may fall into an awkward situation in the near future – first-class singers can use their traffic to promote new songs, and the traffic and feelings of second- and third-tier singers cannot support profit margins. For WeChat Channels and Douyin, who can redefine the music performance market through updated online concerts will have the opportunity to gain the future dominance of this industry.

Advantages:
First, the power is sufficient, and the common cars on the road can last 95% of the time, but pay attention to safe driving.
Second, save money. Even if there is no charging station installed at home, public charging is also very cost-effective. It can be charged once every three days in the city for more than 40 minutes at a time. According to the calculation of the fuel truck, it costs about three or four cents a kilometer.

Let me mention a few shortcomings.
1. There is too little storage space. I don’t even have a place to put my sunglasses. It is the car with the least storage space I have ever seen in the car. The savings entrance under the central control is very narrow. Can’t reach in.
2. The remote control key is not very sensitive.
3. The video recognizes the speed limit sound prompt and cannot be turned off. In the city, the car often warns. Very annoying.
4. The biggest drawback is that the extended range type has poor energy efficiency, and the new technology can be assured that it is hybrid.
The cup holder cover, after opening, is erected there, and there is no way to hide it. This is definitely a huge failure of this cockpit, too anti-human.

5. It feels that the speed increase is very brisk, the chassis is solid, and there is basically no noise or vibration when the engine is started, so it is very quiet. Let alone the Huawei car, it is a matter of people eating, can it be worse? The most annoying thing is to add 8,000 yuan to the charging pile.
6 riding experience: human-machine interaction, mute, handling, interior, seat comfort (0 gravity is really comfortable) Good, it can be seen that this car is attentive. If the in-depth experience is good, the home (parameters, pictures) are estimated to be off, Huawei Come on!

My friend adds two advantages:
1 The internal and external circulation of the air conditioner will automatically switch as it enters and exits the tunnel.
2 The wireless charging panel has a vent, so the phone will not overheat.
Added two disadvantages:
1. Voice control doesn’t work when it works.
The wind direction of the air conditioner can only be controlled on the large screen.
After driving for 500 kilometers, the car is not bad, but the delivery and service center is too poor, just like buying an agricultural tricycle! Many sales staff ask three questions without knowing! It has been half a month since I picked up the car, and the sales staff don’t know how to get the charging pile for me, it’s still my own!