Lock A0 explosions in advance？ BYD Yuan UP starts at only 96,800 yuan.

On March 26th, BYD, a new car with flowing water and made of iron, listed another fist product with a price range of 96,800-119,800 yuan, which caused enough "lethality" to its opponents. At the same time, the government also launched six listed rights and interests, including the financial gift of vitality, the gift of rejuvenation of vitality, the gift of worry-free vitality, the gift of smart phone, the gift of charging vitality and the service of extending vitality warranty, which further enhanced the listing rights and interests.

2023 can be said to be BYD’s one-man show, with the annual sales of 3,024,417 vehicles, a year-on-year increase of 61.9%. The annual sales exceeded the target of 3 million vehicles set at the beginning of the year, and even the North and South Volkswagen and the two fields could not match it. Of course, BYD did not stay in the joy of victory, but set a higher goal in 2024-the annual sales volume was 4.5-5 million vehicles.

From the outside world, it is no easy task to achieve this goal. It requires not only a strong product lineup, but also an absolute leading product advantage. It is worth mentioning that BYD is indeed making efforts around these two points, and has completed from tens of thousands to millions, from cars to even full coverage, and there are countless boutique models that are popular with consumers.

For a long time, many brands have directly chosen to give up the "car". First, the profit is low, but the sales volume cannot be scaled up. However, BYD has taught everyone a lesson that it is its own problem, not a market problem.

Yuan UP is BYD’s first A0-class pure electric and eight-in-one electric powertrain, which was born in E platform 3.0, and has the characteristics of high integration, high power density and high efficiency. Wide-temperature-range high-efficiency heat pump system has the ability to work in a wide temperature range of -30~40℃. The minimum power consumption per 100 kilometers is only 12 degrees, and it only needs to be charged once a week, which is equivalent to only 6 cents for one kilometer. For young people who have just entered the society, there is no need to worry about the high cost of using a car.

On the other hand, YUAN UP has also grasped the pain point of young people’s looking at "face value", and adopted the aesthetic design language of "Tidy Fun and Long Yan", inspired by the spontaneous attitude of urban youth, to create four kinds of multi-color schemes: relaxed green, pleasant white, cool gray and bold powder, with an appearance of 7 points cool, handsome and 3 points cute; "Perfect Ring" Dragon Crystal and "Lucky Ring" through LED taillights echo back and forth, with fashionable shapes; The semi-hidden door handle has both face value and functionality; The vitality-surrounded cockpit is full of energy and empowered to travel.

At the same time, YUAN UP did not give up the existing configuration due to cost factors, and provided 8-inch W-HUD head-up display system, on-board ETC and other configurations, which are rare at the same level, and there are L2 intelligent assisted driving system and intelligent dynamic braking system (IPB).

The whole system is equipped with DiLink intelligent network connection system, and massive applications are built in it; It is worth mentioning that Yuan UP provides a variety of vehicle unlocking methods, and users can operate through cloud keys, Bluetooth keys or NFC car keys of mobile phones.

Byd dynasty APP can unlock the vehicle by remote control, and it can be operated by Bluetooth key in a network-free environment. Mobile phone NFC car keys support Android and iOS mobile phones, follow the CCC specification of the Global Car Networking Alliance, adopt a local encryption storage strategy for all private data, do not upload to the cloud or network, and do not allow third-party programs to access, making car use more convenient and safe.

If there is still room for a car, is it too harsh? At this point, BYD does not lose Honda, which is known as the "space magician". The wheelbase of Yuan UP is 2,620 mm, and the space size is ahead of the same level. After the seat is put down, the luggage space is up to 1,320 L, which is very suitable whether it is the first car for young people or the upgrade for A00 users.

At the same time, the minimum turning radius of Yuan UP is only 5.25 meters, and the narrow road can also be turned around, even the novice is completely panic; With the 3D panoramic transparent image system, the blind spot of sight is eliminated, and the accurate parking radar has sensitive ranging and intelligent reminding function to realize worry-free parking.

In terms of the three major components, this is BYD’s traditional advantage project. Yuan UP has a maximum battery life of 401 km CLTC under comprehensive working conditions, with a maximum power of 130kW and an acceleration of only 7.9 seconds. The power is ahead of the same level. The whole system comes standard with ultra-high-safety, high-performance, intelligent thermal management and long-life blade batteries, which can withstand the rigorous acupuncture test and the battery safety technology is leading the world. High-voltage system has multiple power-off protection functions, providing users with full-dimensional safety protection; The car body structure adopts a large number of high-strength materials, and the steel bars and iron bones ensure passive safety; Driving recorder and L2 driver assistance system make active safety richer and more comprehensive, and travel more secure.

No matter in the past, present or future, A0 market should not be ignored, because this is the beginning of many people’s first car. The arrival of Yuan UP meets the needs of young people, which can not only meet the needs of travel, but also show their personality attitude. Plus, there are fewer competitors, we have reason to believe that it will be the explosion of this market segment.