CCTV News:I have known each other through the dating website for more than a month, but I haven’t even called, but I call each other "husband" and "wife" in WeChat chat. Ms. Cheng from Luoyang, Henan Province was defrauded of more than 320,000 yuan by the "husband" Xu in WeChat on the grounds of online gambling.

　　In April this year, after registering as a member of a dating website, Ms. Cheng met a man who was very interested in all aspects. Later, Ms. Cheng added the stranger named "Red Wood Blossom" through WeChat.

　　Cui Jiatian, Deputy Squadron Leader of No.1 Squadron of Criminal Police Brigade of Public Security Bureau of Jili District, Luoyang City: "Cheng met a person who claimed to be Xu through the dating website on April 3, and then learned that Xu was an IT engineer, that is, a man with excellent work background and family."

　　Online "husbands" encourage women to participate in online gambling.

　　With the deepening of the chat, the feelings of the two people continue to heat up, but they not only did not meet in life, nor even had a voice or video chat, or even met in life. On April 20th or so, Xu asked Ms. Cheng to help him operate a website on the grounds that she had something to do, and Ms. Cheng opened the Chongqing Shicai website which was displayed by the other party as "Venetian Entertainment City". Xu told her that it was actually making a profit by betting big and betting small. Money is Xu’s money, and how to bet is also Xu’s teaching. Ms. Cheng agreed without much thought.

　　Cui Jiatian, Deputy Squadron Leader of No.1 Squadron of Criminal Police Brigade of Public Security Bureau of Jili District, Luoyang City: "The first time I played 50,000 yuan and bet 50,000 yuan, I earned 6,000 yuan on the same day, which is equivalent to raising 56,000 yuan. Then I let her play once, twice and thrice on the same day, and I can earn a benefit fee ranging from 4,000 to 5,000 yuan."

　　Ms. Cheng was very tempted to earn so much money in such a short time. Later, Xu said that she could take her to earn money together, but the money she bet needed to be credited to his personal bank account. Ms. Cheng confirmed after inquiry that the head of this account was Xu. Around April 25, she recharged Xu’s account with 50,000 yuan as gambling money to buy big and small balls. As a result, she earned 6,000 yuan at that time. Then she made several bets and earned 4,000 to 5,000 yuan. At this time, Xu began to mobilize Ms. Cheng to make a bigger bet. At first, Ms. Cheng also made several explorations on this gambling sites.

　　Cui Jiatian, Deputy Squadron Leader of No.1 Squadron of Criminal Police Brigade of Public Security Bureau of Jili District, Luoyang City: "This Cheng Mou then invested three times in 4 yuan, 6 yuan and 90 yuan, and found that this platform can display the balance soon, and the money can be successfully extracted from the platform, so that Cheng Mou trusts this platform to Xu Mou."

　　The income can’t be withdrawn, and the woman’s blood is gone.

　　In this way, on April 26th, Ms. Cheng paid more than 200,000 yuan into Xu’s account at one time. In less than one day, there was more than 20,000 yuan in the account, but when she was ready to withdraw the cash, there was a reminder of "system prompt for cash withdrawal error". Cheng immediately called the customer service phone provided by Xu, but was told that this was because "the same IP address logged into two accounts, so it was blocked by the background system."

　　Cui Jiatian, Deputy Squadron Leader of No.1 Squadron of Criminal Police Brigade of Public Security Bureau of Jili District, Luoyang City: "The customer service has been saying that she operates this system and Xu’s account. The two accounts re-emphasized this reason and then asked her to put the same amount of money into the account before she could withdraw the money. Then on the next day (April 27), Cheng remitted another 120,000 yuan."

　　However, after Ms. Cheng put the money in, not only the website could not be logged in, but even WeChat was blacklisted by the so-called "husband" Xu, and she could no longer contact. Ms. Cheng, who felt that the big event was not good, quickly reported the case.

1905 movie network news　Creation and sharing of explosive animation films, birth and growth of classic animation IP, technological innovation of post-production of films … On December 18th, 2019, China (Foshan) Greater Bay Area Kung Fu Film Week held a forum on digital technology and development of kung fu animation films to discuss the development of animation films in China from the aspects of creation, talents, industry and technology.

　

The film is an important masterpiece of animation films in China this year. After the film was released in the summer, it set off an upsurge of watching movies by the whole people, and finally created a box office of 4.973 billion yuan, becoming the second place in the total box office of China film history at present. Why can Nezha be so popular? At the forum, producer Liu Wenzhang shared the creative process of this film from the aspects of topic selection, script creation, art design, action design, visual effects and post-industrialization of film and television.

　

Liu Wenzhang revealed that they chose to adapt the fairy tale "Nezha" because they wanted to express the theme of "breaking stereotypes and being the best", which is also the core spirit of their small-scale production team. Before entering the script creation, they took the image subversion and story reversal as the adaptation breakthrough, and also made an audience and market evaluation, hoping to expand the audience’s age.

　

The script of "Nezha" has gone through 66 editions, but Liu Wenzhang thinks that this number is not too much, because the script has not been reinvented since the first edition was confirmed, and the details have been revised in the general direction. In the script stage, he won’t let director jiaozi consider the cost and cycle, but hopes that he can let his imagination fly and devote himself to creation. "Once he enters industrial production, he can’t change the script and ideas."

　

The characters in the film were designed with reference to other Hollywood animations, and then they combined with the local characteristics of China to design hundreds of versions of Nezha, Ao Bing and other images. In order to enrich the details of the character image and achieve the effect of people-friendliness, it took them about one year to complete the design from two-dimensional to three-dimensional Liu Wenzhang said that "Nezha" is also an action film, because they absorbed a lot of elements of China’s traditional kung fu when designing martial arts scenes, and referred to many real martial arts films.

　

According to producer Liu Wenzhang, the success of Nezha is inseparable from two elements: an attractive story and excellent production. Based on the creative experience of "Nezha", he thinks that the future development of animation films in China must be dominated by content creation, and creators should also find out what they are good at expressing.

　

The development of animation films in China is also inseparable from excellent animation IP, among which phenomenal animation film and television works such as Pleasant Goat and Big Big Big Wolf and Bear Haunted are the representatives. At the forum, Huang Weiming, the general director of Pleasant Goat and Big Big Wolf and the "father of Pleasant Goat", also shared the creative path of Pleasant Goat as an animation IP.

　

"The market is constantly changing, and the outlet is constantly changing, but the only constant is the content." Huang Weiming thinks that the secret of Pleasant Goat and Big Big Wolf becoming evergreen national IP in the past 15 years lies in insisting that content is king. From 2009 to 2015, they made seven big movies "Pleasant Goat and Big Big Big Wolf" in a row, and then stopped updating one movie every year because they wanted to slow down, innovate and optimize the content production and create fine products. He revealed that the big movie Pleasant Goat and Big Big Wolf will meet the audience in the future.

　

It is a key film that has been discussed and studied by the domestic film industry continuously this year. As a new benchmark of science fiction films in China, a large number of visual effects in the film also show a new level of technology in the industry. The visual effects of many blockbusters, such as The Wandering Earth, come from the well-known visual effects company PIXOMONDO. Huang Canzhou, the creative director of the company, introduced the overall workflow of visual effects at the forum, from creativity and development to asset design, lens design, visual preview and virtual production, and discussed how visual development can promote film and television production.

　

Huang Canzhou said that the visual effect workflow he showed was to tell more people in the industry how to control costs and time through industrialization. Whether it is the overall development of China animation or China movies, technology has never been the first, and the core driving force is to tell the story of Chinese well based on the story.

　　take stock of

　　The Piaoliang Shopping Center in the Asian Games Village was acquired by US$ 1. It is also reported that Parkson Sun Palace Store and Huatang Shilibao Store will be closed next month, which adds new content to the already long list of closed stores of physical businesses. Some insiders even predict that the department store retail industry will usher in the harshest wave of bankruptcy this year. So, has Yan Dong of the retail industry really arrived? Where is the future of physical commerce?

　　An Yu (pseudonym), who has been running a boutique children’s shoe store for four years, told the Beijing Youth Daily reporter yesterday that she would quit the store at the end of this month. Her shoe store is located in Piaoliang Shopping Center of Asian Games Village, and its income has plummeted for many years. Recently, there was news about this center: it was acquired by Hua Xun Company for $1. "Business is thin! I heard that the rent will go up after the renovation. " An Yu said, but in the face of the backlog of thousands of pairs of children’s shoes in the warehouse, she could do nothing. The embarrassing situation of Piaoliang Shopping Center and merchants An Yu is the epitome of China department store retail industry at present, and the news of store closing, closing down and reselling at low prices is frequently reported in newspapers. Some insiders predict that in 2016, department stores will usher in the most severe wave of closure.

　　event

　　With a debt of 1.5 billion, Piaoliang Shopping Center was sold at a low price.

　　A few days ago, there was a news in Piaoliang Shopping Center, where An Yu was located, which shocked the industry: the debt was RMB 1.5 billion, which was acquired by Hua Xun Company for US$ 1. Hua Xun Company announced on the 19th of this month that Watson Holdings Limited, a wholly-owned subsidiary of Hua Xun, will acquire all the issued shares of Bonroy Limited, a wholly-owned subsidiary of Bonroy International Group Limited, and indirectly own the ownership of Piaoliang Shopping Center at a cash consideration of USD 1. However, Piaoliang Shopping Center has been mortgaged to Gu Qi, the actual beneficiary of Yinghaotai Company, for failing to repay the RMB 1.5 billion owed by Foshan Yinghaotai Trading Co., Ltd. (hereinafter referred to as Yinghaotai Company). In addition, the announcement stated that the property was appraised by an independent property appraiser, and the valuation was about 2.14 billion yuan on June 30, 2016.

　　On Friday, the reporter of Beiqing Daily visited the site and found that several unknown brands in the lobby on the first floor of the shopping mall were getting together for sale, which looked like a clothing wholesale market. As the prime location of the shopping center, the pattern here is a little chaotic, with cosmetics stores, nail shops and gold shops, all of which are unheard of brands. Looking around, half of the shops around are vacant. The shop next to Anyu Shoe Store has now been covered by the enclosure, which is printed with a huge font for investment promotion. According to An Yu, it used to be a pants store. At that time, the Zhejiang boss decorated the store and prepared to make it a brand pants image store. However, he didn’t think that the business was very poor and had to leave the store. At present, it has not been rented out for at least one and a half years.

　　Piaoliang Shopping Center was officially opened in 2001. It is located in the gold business circle and living circle of the Asian Olympic Games in Chaoyang District, Beijing. There are many middle and high-grade residential areas, dining streets, office buildings, exhibition centers, etc. It is only one or two kilometers away from the Asian Games Village, Bird’s Nest Water Cube and other sports venues. The flow of residents, businesses and tourists is very sufficient. "In the past, many of my old customers came shopping by car or bus, and their children grew up wearing my shoes," An Yu recalled. "But now I haven’t seen them for a long time."

　　particular case

　　The shoe store that is losing money more and more is going to be withdrawn.

　　On the south side of the first floor of Piaoliang Shopping Center in Asian Games Village, An Yu’s children’s shoes pavement is here. There are two banners in the most obvious position of the shelf: "Clearance sale, no one left". But the mall is still deserted, and more and more people come and go from the mall staff. The reporter of Beiqing Daily and An Yu sat not far from the shoe store drinking coffee and listening to her narration. No one walked into her shop for a whole hour, only the young shopping guide girl was playing with her mobile phone and waiting for customers. Opposite the shoe store is a coffee shop, and there is a Little Square outside the door. Many children in the nearby community are playing. When An Yu chose the site four years ago, I took a fancy to the location of this berth at a glance. Two years before its opening, the benefit of the shoe store was satisfactory, with an average monthly turnover of more than 20,000 yuan and a profit of 40% to 50%. However, it got worse every year. Especially since last year, the turnover has been declining all the way, from more than 20,000 to more than 10,000 per month, and it has gradually become several thousand yuan, especially in the off-season of February this year, only 4,000 yuan was sold. "It is not enough for monthly rent!" She said. An Yu’s shoe store currently has a monthly rent of 5,000 yuan. In order to save costs, she only hired a shopping guide and her own two shifts, with a salary of 2,500 yuan. Together with the cost of electricity and shoes, she counted her fingers to the reporter of Beiqing Daily: "I am losing money in this business now!"

　　Talking about when the shoe store just opened in 2012, An Yu still remembers it clearly. There are good brand shoe stores on the first floor of the shopping mall, including Belle and Saturday, and customers have a lot of choices. Clothing and cosmetics counters are also big names. However, problems occurred later. Shopping malls were particularly slow to settle accounts for merchants, and the payment was seriously pressed. The rents of shops were relatively expensive, and the sales of merchants could not be reached. Big brand companies negotiated with shopping malls to reduce rents, but they were rejected by shopping malls, so brand-name stores evacuated one after another.

　　The reporter of Beiqing Daily saw in the store that ONLY the well-known brands of clothing are still sticking to it. "There are no good brands, all of them are miscellaneous goods. Who will buy them!" An Yu is worried. At the end of this month, An Yu is also ready to withdraw from the store, because she heard the gossip in the store that the owner will raise the rent after redecorating the store. Think about the future, An Yu is sad, thousands of pairs of children’s shoes are accumulated in the warehouse, and no one wants them for sale. "I really don’t know what to do."

　　press sb for an interview

　　Two department stores will close next month.

　　In fact, in the current overall economic downturn, the entire retail industry is in a period of continuous and deep adjustment. The example of Piaoliang Shopping Center being sold at a low price is only a portrayal of the decline of the entire department store retail format.

　　On the evening of September 13th this year, Parkson Group, the largest department store in Malaysia, announced that it would sell all the shares of its wholly-owned subsidiary in China and the creditor’s rights of relevant shareholders. According to the media investigation, the indirect wholly-owned subsidiary of Parkson Group — — Beijing huadesheng property management co., ltd. The property operated by the company is Parkson Sun Palace Store located in Chaoyang District, Beijing, which has been in a state of loss since it opened in 2010. As of July 31, 2016, the unaudited net book value of Sun Palace Parkson was 1.032 billion yuan. Parkson said that the group estimated that the net proceeds from the sale of the store would be about 1.9 billion yuan, and the takeover was made by Shenzhen former Haitulan Investment Company, and the property delivery would be completed by the end of this year. Parkson Group’s revenue in the first half of this year was 8.495 billion yuan, down 12% year-on-year, and its net profit loss was 124 million yuan, down 85.65% year-on-year.

　　The reporter of Beiqing Daily visited Parkson Sun Palace Store and Fuxing Store this Friday. Sun Palace Store is doing a "30% discount on autumn clothes" promotion. At the special sale on the first floor, brand women’s dresses such as CARA and Rheinland are on sale at a discount, but there are few customers. The phenomenon that shops on the third, fourth and fifth floors are vacant is becoming more and more serious. The sixth floor has been completely closed. There used to be four or five restaurants on the seventh floor, but now there is only a beauty salon and a fast food restaurant, and no diners come at lunch. It is reported that Sun Palace Parkson will be closed on October 31st.

　　Fuxingmen Parkson is holding a discount for its 22nd anniversary. The main brands buy 300 yuan and send it to 220 yuan. Although the discount is not small, the consumer’s bag carrying rate is very low. Wangpu, which faces Chang ‘an Avenue on the first floor, is currently vacant. Miss He, a tourist from Zhengzhou, walked around the store and was about to leave. "There are no brands I like here. I’ll go to Xidan to look for them." She said. The "brands" mentioned by Miss He are fashionable and fast-selling brands like ZARA, H&M, Uniqlo, C&A and so on. However, the clothing brands seen by reporters of Beiqing Daily in two Parkson shopping centers are either too old or completely unknown.

　　It’s not just Parkson Sun Palace that wants to close the store. On September 20th, the Huatang Shopping Mall in Shilibao suddenly reported that Shilibao Store in Huatang Shopping Mall will be closed from November 1st, 2016. The staff of the service desk of Shilibao Huatang also confirmed this when asked by the reporter of Beiqing Daily. Regarding the reason for the sudden closure of the Shilibao Huatang Shopping Mall, the relevant person of Huatang said in an interview with the media that the continuous loss was one of the reasons for the closure of the store.

　　Since the end of April 2014, Huatang has closed Beijing Wangjing Store; Four months later, Huatang Beiyuan Store was closed; On December 1 of the same year, Xizhimen Store was closed; At the end of March 2015, Huatang Youanmen Store was closed; In July 2016, Daxing Store of Huatang Shopping Mall was closed. Counting Shilibao Store, only three of the original nine Huatang stores in Beijing will operate normally, namely Asian Games Village Store, Fengtai North Road Store and Sanlitun Food Hall.

　　respond

　　Parkson is still full of confidence in the China market

　　In 1994, Parkson Fuxingmen Store, known as the first foreign department store in mainland China, opened in Beijing, positioning itself as a high-end fashion department store. Now that 22 years have passed, is this Malaysian retail brand going to withdraw from the China market?

　　Parkson Commercial Group said in response to the media a few days ago that Parkson only sold the Sun Palace store in Beijing and did not involve other regional stores. It is misunderstood that Parkson will sell all its business in China and withdraw from the China market. In a reply letter to the media, Tansley Heng Jem Cheng, executive director and chairman of Parkson, said that in the future, Parkson will still be full of commitment and confidence in China’s consumer market, and will strive to strengthen its retail format and continue to promote its transformation strategy.

　　But in fact, the drama of Parkson’s closing shop has been staged continuously. According to public information, from 2012 to 2015, Parkson has closed at least 8 stores. So far this year, Parkson has closed three stores, including two in Chongqing and one in Xi ‘an. Beijing Sun Palace Parkson, which will be closed at the end of October, will become the 12th shopping mall closed by Parkson in China.

　　It is worth mentioning that in order to cope with the increasingly fierce market competition, Parkson Group is also seeking transformation. According to the 2015 annual report of Parkson Group, in order to better deepen strategic transformation, avoid market risks and prepare for the future, the company will continue to strengthen three strategic pillars, namely, retail format and network optimization, increase of products and services, and strengthen cross-platform customer interaction.

　　There are rumors that Sun Palace Parkson will be transformed into an office building, but this rumor has not been officially confirmed. Sun Palace Parkson is located in the northeast corner of Sun Palace Bridge on North Third Ring Road, with a convenient location. Take Metro Line 13 and get off at Guangximen, and walk a few minutes from the subway entrance. According to the survey results, the rent of medium-quality office buildings near the North Third Ring Road can be around 8.5-9 yuan/day/square meter.

　　analyse

　　The closure of physical stores is not entirely due to the impact of e-commerce

　　In An Yu’s view, the main reason for the loss of shoe store customers is the impact from e-commerce. Her feelings about this are very obvious: "Many customers are like this now. He wants to buy shoes, tries on the shoe size from my store and then buys them online." In An Yu’s view, online sales have no personnel costs, rental costs, water and electricity costs, etc., and the burden is very light and the price advantage is strong, which makes it difficult for physical stores to do it. She once secretly investigated that the online price of her own brand children’s shoes is only 50 yuan per pair. "But the wholesale price that Beijing always gives us is already a pair of 60 yuan. If I sell 90 yuan, customers will definitely say it is expensive." In fact, even if the price is marked like this, the physical store will not make money. Calculated by the profit rate of 33%, even if An Yu now achieves a turnover of 20,000 yuan, the profit is only 6,600 yuan, and it is not enough to plan the store rent. In this regard, she has communicated with Beijing Zongdai many times, but it has been fruitless.

　　Is the department store industry really hard to survive due to the impact of e-commerce? The relevant person in charge of the China Chain Store & Franchise Association said in an interview with the media that the closing of physical stores is not entirely due to the impact of e-commerce, but also the weak growth of the real economy, high labor costs, rental costs and tax costs, which are eroding the already low profits.

　　Some insiders believe that the adjustment of the department store industry is a natural law of survival of the fittest and a normal market behavior. For a long time, the department store industry will still exist and be in a state of change. Experiential shopping in the future is a direction for the future development of China’s retail industry, but whether it is department stores or shopping centers, city squares or outlets, these retail formats are reasonable as long as they meet the market demand.

　　According to the statistics of the Top 100 Chain Stores in China released by China Chain Store & Franchise Association, the sales scale of the Top 100 Chain Stores in 2015 was 2.1 trillion RMB, an increase of only 4.3%, the lowest in the past years, and the department store format even declined by -0.7%.

　　transform

　　Scenery and experience department stores are the way out in the future.

　　When talking about the future, An Yu looked confused: "I don’t know what to do in the future." Now her warehouse is full of children’s shoes, which have been earned in the past four years. Failure to sell them quickly means that the investment is lost. A friend once suggested that she open an online shop, and she tried it, only to find that it was not as easy as she thought. "It takes money to do promotion in Taobao," An Yu said. "My online shop didn’t do promotion. Only eight people came in a month, six of them were me, and the other two persuaded me to do promotion." In desperation, she thought of setting up a stall in the community morning market, but she was worried that her brand of children’s shoes did not match the low-priced style of the morning market. "I just sold a pair of 50 yuan at a loss, and it is estimated that no one will buy it."

　　The reporter of Beiqing Daily visited a number of department stores and found that the traditional department store model was too old-fashioned and single. Their layout was still cosmetics on the first floor, women’s clothing on the second floor, men’s clothing on the third floor and children’s clothing on the fourth floor. At most, a supermarket was opened on the ground floor, which was difficult to attract passengers.

　　Compared with the traditional department store industry, scene and experience department stores are more popular, and children’s parks, restaurants, cinemas and supermarkets have become the standard of shopping centers. The so-called scene refers to the addition of children’s experience areas, such as children’s paradise, flip-flop, infant swimming pool, beer garden, theme park and so on. Many shopping malls often cooperate with the community to engage in large-scale performances, competitions and other entertainment activities, first attracting popularity, and then trying to turn them into consumers.

　　Secondly, experience, here more refers to quality catering. At the Aegean Shopping Center next to Parkson Sun Palace Store, at lunchtime, white-collar workers with badges stood on the escalators on all floors. They all went straight to the food center on the fifth floor, where there were more than a dozen restaurants, large and small, as well as food stalls, which were suitable for business banquets, friends’ gatherings and individuals to solve the problem of working meals. According to industry analysts, these diners are also potential customers of Shangchao.

　　This edition/reporter Zhao Xinpei

　　observe

　　Shopping malls can’t compete with e-commerce because of different prices.

　　Since the emergence of e-commerce, that is, a few years, many famous large shopping centers have gradually faded out of public view. With the crowded shopping malls in the past closed or changed hands, people in the industry are worried: where is the future of physical commerce? Has Yan Dong of the retail industry really arrived?

　　In this regard, the reporter of Beiqing Daily interviewed a sociologist. The expert believes that the whole world economic environment is now bad, and there are always people in China who say that the economy is declining and the growth rate of the real economy is declining. "But every time I go home, there are always some express cars at my doorstep, which are very busy. It seems that the purchasing power of society is very strong."

　　Retail analysts point out that if there is no big problem with the overall purchasing power of the whole society, and many large supermarkets, such as Beiyuan Huatang and large shopping centers, such as Pacific Department Store, which have been proved to have strong operating ability in the past, have closed their doors and switched careers, it shows that the way of social consumption activities is changing and the concept of consumption activities is changing.

　　In fact, since the Internet has gradually become the main communication channel for human beings, the way of life, the way of thinking and a series of inherent lifestyles based on it are changing.

　　In the not-too-distant past, many people, especially younger people, would wander the streets after work. Men go to electrical appliances and photography shops, while women go to fashion shops and look at cosmetics and luxury shops. It is not necessary to buy anything, but mainly a mood. Walking in the long corridor of a magnificent high-end shopping mall, smelling the unique smell of high-end shopping malls, buying some snacks or sitting down for a cup of coffee was once a common leisure lifestyle of many white-collar workers.

　　However, the Internet era has brought human beings into a virtual or semi-virtual society. People can chat and meet friends at home without going out, and they can see the outside world at home, even the world that doesn’t exist outside at all. So the herding of human beings was removed. More people choose to stay at home rather than go shopping in the mall.

　　However, it seems a bit exaggerated to say that physical commerce has no future, and the winter of large shopping centers has arrived.

　　After understanding why people are not keen on shopping, we will understand that the competition in shopping malls is not entirely due to the different costs and prices of the same commodity. Then it is clear where the future of physical commerce lies. The first is to change the original simple mode of operation, and the second is to transform into a service that the Internet cannot provide.

　　The orientation of large shopping centers in foreign countries is mainly entertainment and leisure. Buses in all directions end in shopping centers, which have places for children to play, study, sports centers, cinemas, various restaurants and places for short breaks. Many families spend the whole weekend in the center. They actually created a complete living and leisure environment to attract customers. In addition, it is necessary to develop more non-food service industries. For example, many shopping centers are equipped with fan bars, gaming centers and other leisure services. Because you can’t enjoy these services at home anyway.

How to delete Baidu search records

　　If we are using other people’s computers and sometimes we don’t want others to know our search records when searching with Baidu, how can we set it up to avoid such a thing? Here’s a little introduction.

　　Step 1: Enter the URL of Baidu in your browser and click Enter to log in.

　　Step 2: There is a "Search Settings" in the upper right corner of the page.

　　Step 3: Click "Search Settings" to enter the settings.

　　Step 4: Select "Don’t show" in the first option.

　　Baidu (Nasdaq: BIDU) is the largest Chinese search engine in the world. It was founded in Zhongguancun, Beijing in January 2000 by Li Yanhong and Xu Yong, and is committed to providing people with "simple and reliable" information acquisition methods. The word "Baidu" originated from the phrase "Looking for him in the crowd for thousands of Baidu" written by Xin Qiji, a poet in China Song Dynasty, symbolizing Baidu’s persistent pursuit of Chinese information retrieval technology.

　　Baidu has thousands of R&D engineers, which is the best technical team in China and even the world. This team holds the most advanced search engine technology in the world, making Baidu a high-tech enterprise in China with the world’s cutting-edge scientific core technology in China, and also making China one of the only four countries in the world with the core technology of search engines besides the United States, Russia and South Korea.

　　In the face of the continuous enrichment of users’ search products, Baidu also innovatively launched search-based marketing and promotion services, and became the most popular Internet marketing and promotion platform for enterprises. Today, hundreds of thousands of enterprises in China have used Baidu’s search promotion service to continuously improve their own brands and operational efficiency. Through continuous business model innovation, Baidu is further promoting the economic growth of the entire Internet industry and small and medium-sized enterprises, and promoting social and economic development and transformation.

　　In order to promote the development of millions of small and medium-sized websites in China, Baidu has established the world’s largest network alliance by combining all high-quality websites with the advantages of super-large traffic platform, which has greatly improved the value and coverage of search promotion and brand marketing of various enterprises. At the same time, with the help of the alliance family, each website has the greatest opportunity for survival and development.

Han Xiaozhu

　 　 1905 movie network news Han Xiaozhu will star in a costume film directed by director Park Sung-sik, playing a prostitute in the Korean era. Han Xiaozhu is currently filming Beauty Inside, and the new film Jieyuhua is expected to start shooting in April and May next year.

Han Xiaozhu guzhuang modeling

　 　 According to the relevant person of the film, "Han Xiaozhu is one of the top 20 most active actresses in the Korean film industry at present, and she is also the only one who plays this film. I expect her to become a famous prostitute in the Korean era. She will show delicate emotional acting skills in the film, and I believe it will also be the focus of the big screen next year. "

　 　 Jieyu Flower depicts the frustration, grief, pity and sympathy experienced by prostitutes in the Korean era. Han Xiaozhu plays the most beautiful and famous prostitute in the Korean era with both beauty and wisdom. She will join the group after filming Beauty Inside. Han Xiaozhu had previously appeared in "A Plum", and other film and television dramas, and showed people with costume modeling.

　 　 The film will be produced by The lamp, a production company, and distributed by Lotte Entertainment. It is expected to be launched in April and May 2015 after other actors are selected.

Special feature of 1905 film network Some time ago, the film channel specially arranged the racing theme films for everyone, which won unanimous praise. The broadcast films included excellent works that won box office reputation all over the world, and the Chinese film’s attempt on racing theme also entered the public’s field of vision with these works, which triggered discussion and thinking.

When the thunder in the racing movie rings, there are many things besides the visual and auditory stimulation and the public’s expectation.

In recent years, when it comes to domestic racing movies, many people will think of him.

Han Han, who is both a racing driver and a director, involves two styles of markets: minority literature and mass commerce, which doomed him to make a unique expression for domestic racing movies. His masterpieces are also closely related to cars, and cars have become the iconic role of Han Han’s films.

Han Han is an expresser. Many people know that he has a deep town complex. The town not only has his hometown, the root and soul of his growth process, but also has a special friend — — — Xu Lang.

Xu Lang, known by many as "the best rally driver in China", is also the first teacher and close friend of Han Han’s racing. Both of them grew up in a small town and share the same love and pursuit for racing. However, Xu Lang was accidentally injured and killed in the process of rescuing a racing car at the age of 32.

Han Han (middle) and Xu Lang (right)

Han Han later wrote in the book, "I often think of my dead friends. All I can do is lie down and sleep, close my eyes, open my eyes again, paint the mirror of the car black, put on my seat belt, put on my helmet, stop at the parking space and continue. "

Xu Lang is not only his friend, but also a kind of love and spirit.

Han Han once used the title and the protagonist’s name "Xu Tailang" to commemorate Xu Lang in the movie "Riding the Wind and Waves". When Xu Lang died, the child was not born yet. The film arranged this dialogue for this talented driver:

And "Flying Life" is Han Han’s work in 2019. The story is a typical example of inspirational pursuit of dreams: Zhang Chi (ornaments), a washed-up racing driver, was banned for illegal racing, and then returned to the arena after his qualification, eager to win the championship again.

In the film, Han Han also focuses on depicting the mutual support between Zhang Chi and his friends and opponents and appreciate each other, which is similar to his friendship with Xu Lang. On the way of chasing dreams, the warmth that Xu Lang brought to him is also passed on to more people through movies.

In the process of portraying characters, Han Han combined his symbolic literary and artistic colors and road elements with Shen Teng’s unique humorous temperament, and added a supporting role full of comic colors and bloody characteristics, which once triggered a heated discussion among the audience.

It’s hard to adjust, but the last drag race was almost recognized by many people. The wonderful real shot showed the thrill of the car and the exquisite and superb skills of the drivers, and also left an unforgettable ending for the audience.

The race is located in the natural track at high altitude, and the terrain is extremely dangerous. The host said that there are 1462 bends here, and no one can remember them.

However, Zhang Chi could. He took off the earphone in charge of contact, turned the corner in the most dangerous and fastest way, and finally sprinted to win the championship. At the same time, he flew out of the track because of exceeding the limit and brake failure.

Here, the picture came to an abrupt end.

The last scene was shot in Bayinbuluke, and the film gave the race held here "the highest honor of racing in China". The road is winding and endless, and it is as beautiful as a fairyland on earth.

Just like the purity and vastness of dreams and love, it is the same for Zhang Chi, Han Han, Xu Lang and countless people.

In fact, what happened after Zhang Chi’s car flew off the track, the audience already had the answer.

At the end of the movie, Han Han covers Julie’s Dedication in the way of reading a poem: The long road is dedicated to the distance, the rose is dedicated to love, what can I give you … …

Zhang Chi’s lines in Flying Life

If someone asks, "What’s the point of racing movies?" We may say that the simplest and purest moment of racing is perhaps the epitome of countless stories behind it, and it is an expression of human understanding and thinking about dreams, love and the world, and these charms and values are separated from the works; Of course, you can just hold your breath, put aside the so-called "meaning" and enjoy the real and illusory, short but eternal freedom at this moment.

About the ending of the story, about racing movies, about love and dedication, let’s find the answer in "Flying Life".

　　As a Communist party member, we must strictly abide by the party discipline and rules, as a netizen, we must strictly abide by the "seven bottom lines", and as a citizen of People’s Republic of China (PRC), this is the common sense and bottom line that we should all be familiar with, but a network "Big V" Ren Zhiqiang, who has the identity of Communist party member, has no respect for the party discipline and state laws. He has not only repeatedly published comments attacking the party’s leadership, the new China history and the socialist system on the Internet, but also repeatedly published comments inciting social opposition and even openly incited it. Under the active report, spontaneous exposure and strong appeal of the majority of netizens, the National Network Information Office ordered Sina, Tencent and other websites to close Ren Zhiqiang Weibo accounts according to laws and regulations. It is not only a serious party discipline and regulations, but also a response to public opinion and a great success.

　　Ren Zhiqiang’s actions have seriously violated the party discipline and rules, so closing Ren Zhiqiang Weibo account is an inevitable requirement to maintain the purity of the party. Not long ago, the General Secretary of the Supreme Leader emphasized at the party’s forum on news and public opinion that "the media sponsored by the party and the government are the propaganda positions of the party and the government, and must be named after the party" is to warn the whole party not to forget the important principle of "politicians running newspapers" and is an inevitable requirement for upholding party spirit. But what I didn’t expect was that Ren Zhiqiang, a Communist party member, openly attacked the important speech of the Supreme Leader General Secretary and attacked the formulation that "the party media is surnamed the party". Ignoring the basic facts, he deliberately confused concepts and reversed right and wrong. On his Sina real name Weibo, which has more than 37 million fans, he asked: "When did the people’s government change its surname to the party government? Is it a party fee? " "Completely divided into two opposing camps? When all the media have surnames and do not represent the interests of the people, the people are abandoned to the forgotten corner! " In an attempt to create the opposition between the party and the people by creating the opposition between the party spirit and the people.

　　Through a simple combing, we can find that Ren Zhiqiang not only publicly attacked China’s current political system as "monopoly imperial power", "autocracy plus monopoly" and "central totalitarianism" on the Weibo, but also advocated western constitutional democracy and multi-party system, and directly attacked the CPC Central Committee for fear of chaos in the world. Article 45 of Chapter VI of the Regulations on Disciplinary Actions in the Communist Party of China (CPC) clearly stipulates that those who publicly publish articles, speeches, declarations and statements that adhere to bourgeois liberalization and oppose the Four Cardinal Principles and the opposition’s decision on reform and opening up through information networks, radio, television, newspapers, books, lectures, forums, reports and symposiums will be expelled from the Party. Ren Zhiqiang’s words and deeds have not only seriously violated discipline, but also been suspected of breaking the law. Therefore, according to the "the NPC Standing Committee’s Decision on Maintaining Internet Security" and other laws and regulations, the National Network Information Office ordered Sina, Tencent and other websites to close Ren Zhiqiang Weibo accounts according to laws and regulations, which is a manifestation of defending legal dignity. We also believe that in order to better maintain the purity of the party, further measures such as party discipline will be introduced later.

　　Ren Zhiqiang’s actions have seriously violated the "seven bottom lines", so closing Ren Zhiqiang Weibo account is an inevitable requirement to create a healthy and upward network environment. On August 10th, 2013, the "Social Responsibility Forum of Internet Celebrities" reached a consensus on taking social responsibility, spreading positive energy and keeping the "seven bottom lines" together. The "seven bottom lines" are: the bottom line of laws and regulations, the bottom line of socialist system, the bottom line of national interests, the bottom line of citizens’ legitimate rights and interests, the bottom line of social public order, the bottom line of moral fashion and the bottom line of information authenticity. The China Internet Conference, which closed on August 15th, 2013, issued an initiative that Internet practitioners, network celebrities and netizens all over the country should stick to the "seven bottom lines", create a healthy and upward network environment, consciously resist behaviors that violate the "seven bottom lines", actively spread positive energy, and make contributions to the realization of the Chinese dream of the great rejuvenation of the Chinese nation. Therefore, both Internet information service providers and netizens should enhance their awareness of self-discipline and bottom line, run and surf the Internet according to law, and stick to the "seven bottom lines". Network celebrities and network "big V" should use their influence correctly, abide by laws and regulations, consciously assume social responsibilities and actively spread positive energy. Ren Zhiqiang did the opposite,His words and deeds have seriously violated the "seven bottom lines", violated social justice and good customs, and were suspected of violating the law and violating the constitution, which aroused the public indignation of the majority of netizens. Many netizens not only actively reported, but also spontaneously exposed and criticized Ren Zhiqiang’s remarks attacking the party’s leadership, the history of new China and the socialist system, and strongly called for serious handling of Ren Zhiqiang.

　　Cyberspace is not a place outside the law, and no one may use the Internet to spread illegal information. Everyone is equal before the law and discipline, and no one is allowed to be special. Otherwise, the majority of netizens will not agree, and all Communist party member and all the people will not agree. The National Network Information Office ordered Sina, Tencent and other websites to close Ren Zhiqiang Weibo accounts according to laws and regulations, which was a great move to actively respond to netizens’ concerns and conform to public opinion, and naturally won praises from netizens. This not only reflects the due diligence of the network information department, but also reflects the powerful power of the Internet and the strong patriotism and strong sense of responsibility of the vast number of netizens, and also shows a gratifying change in the ideological struggle on the Internet.

　　I hope all network celebrities and "big V" should take Ren Zhiqiang, Sun Haiying and others as a warning and actively use their influence to spread positive energy. Not only was Ren Zhiqiang Weibo’s account closed according to laws and regulations, but just a few days ago, in view of a few online celebrities who ignored social responsibilities and abused their influence, they repeatedly posted illegal and illegal information on the Internet, such as opposing the basic principles determined by the Constitution, damaging national honor and interests, spreading rumors and disturbing social order. Relevant websites have been closed according to law @ Luo Yameng, @ actor Sun Haiying, @ Wang Yajun Shanghai, @ Rongjian 2001, @ Wenshan Wa, @ Ji Yun, @ What goes around comes around, and what goes around comes around comes around. These so-called network celebrities and network "big V" have come to this end, and they deserve it. As negative teachers, they have taught all network celebrities and network "big V" a lesson, so that everyone can further understand their proper words and deeds. The majority of netizens enthusiastically support this, and call for these network celebrities and "big V" who have closed their accounts in Weibo according to laws and regulations to completely cancel their names to prevent them from being resurrected one day. I believe that the relevant departments and websites have seen the appeal of netizens and will take further measures to cancel the number.

　　In particular, the National Network Information Office has specifically requested that all kinds of online communication platforms should earnestly perform their main responsibilities and not provide communication channels for illegal and illegal speech; Resolutely implement the Decision of the Standing Committee of the National People’s Congress on Strengthening the Protection of Network Information, strictly implement the registration system of real identity information, and never allow users whose accounts have been closed to re-register by changing their vests. This has cut off the so-called network celebrities and network "big V" who have closed their accounts and continue to "make waves" on the Internet and endanger society. The vast number of netizens are monitoring, and the relevant departments will never tolerate it. If individual websites disobey the rules or play other tricks to revive these closed accounts, they will eventually shoot themselves in the foot.

　　(Zhu Jidong, Deputy Director and Secretary General of the National Research Center for Cultural Security and Ideological Construction of China Academy of Social Sciences and Deputy Secretary General of China Historical Materialism Society)

Special feature of 1905 film network The total box office of the film in the National Day file exceeded 200 million, and the box office in a single day fell four times. It is the new film in the National Day file with the largest number of negative drops and the only increase in the proportion of films in a single day for five consecutive days, creating a counterattack performance.

The film is directed by, starring Panda Huhu, Huhu, Huhu, Huhu and Huhu. The story revolves around a panda-guarding war between the trio of the "Treasure" Alliance and international criminal organizations.

According to statistics, the film’s action elements attract more attention from older male audiences in Tik Tok, while its parent-child elements attract more older female audiences in the video number. The first starring role of the film is Panda Huhu, and the first genre is changed from action to comedy. This strategic change makes the family fun of the film more prominent and breaks through the audience limitations of Jackie Chan’s action comedy in the past.

So, what are the unknown secrets behind the birth of this family comedy action movie?

The origin of the filmyu chenglongIn the heart of regret, he has been right.Big BearCats have a special liking, not only adopted two giant pandas, but also became the "Chengdu Panda Ambassador".surplus strength/energyPublicizing the national treasure panda all over the world, but regretting that Chinese didn’t have its own panda kung fu movie, until director Zhang Luan found him with the script of Panda Project.

"When it comes to panda movies, everyone’s impression is that pandas are the national treasure of our country, Americans help us make them prosperous, we have kung fu, we have pandas, why don’t we make a panda movie of our own?" Jackie Chan said.

Zhang Luan, the director, knew that Jackie Chan had always wanted to make a movie about China pandas, and he happened to have a movie script, so he went to his eldest brother to test his will. "He said that as long as he had something to do with pandas, he would definitely like it. I said that, and we will continue to do this story. "

The story and the cast were confirmed, and the first challenge Zhang Luan encountered was to convince Jackie Chan to play himself.

"Eldest brother didn’t approve of playing himself before. I told him because I wanted the panda to be real, and the hero who protected the panda should also be real. Later, when Big Brother read the script, he said, Let’s just call it Jackie. Since then, Big Brother has accepted him to play himself a little bit. " Zhang Wei revealed.

Jackie Chan, the hero, is done, so how should the giant panda howl be presented? After several considerations, the crew finally adopted CG special effects to present the giant panda’s whirring. It has distinct hair roots, looks awkward, coquetry, cuddling, farting, naughty and funny, and it is simply cute.

For actors, it is no small challenge to interact closely with the virtual shout behind the special effects.

Jackie Chan admits that it is very difficult to imagine the panda’s weight for a non-physical performance. Shi Ce read the relevant information about the panda’s life habits in advance. "When you run with it, you will bump it again, and you are afraid that it will fall. If you don’t pay attention to this detail, it may be fake."

In order to reproduce Jackie Chan’s action comedy, there are many familiar action scenes in Panda Project, such as playing with bamboo sticks and extreme climbing, which will fill Jackie Chan’s unique comedy features.

Director Zhang Luan said: "We want to return to the classic Jackie Chan movies, with weapons at hand, and we can pick up something and turn it into a joke at hand, especially in the warehouse and the Panda Pavilion. We don’t need to help Big Brother design the action. He started watching it himself when he arrived at the scene. I feel that he is very excited."

Protecting the desperate Saburo Jackie Chan has also become a major task for the crew when shooting.

Zhang Luan recalled that when filming a car chase scene, Jackie Chan jumped up and down in the driving car. Although there was Weiya protection, it was dangerous for three cars to bump into each other, and it was thrilling to watch.

Wei Xiang especially admired Jackie Chan’s professionalism. "Big Brother hung Weiya’s slapping action for more than two hours that day. After he fainted, he lay in the lounge for half an hour before he recovered and continued filming. It was not easy, and he was still so persistent at the age of 70."

Jackie Chan said frankly: "When a play is finished, it will last forever. If this play is lazy, the audience will only know whether it is good or not, so we must persist in completing it under any circumstances. I only know that I want to make this movie well, and I want to make it well.

I hope I can contribute a little bit to this Chinese’s own Kung Fu Panda. At the same time, the panda, China Kung Fu and China culture will be promoted. I believe many people will like pandas better after watching this movie. “

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BMW i4 is an electric car that combines traditional and future design aesthetics. Its front face adopts the iconic design of BMW family, and the iconic kidney-shaped air intake grille is cleverly adjusted to be closed to reflect the identity of the electric car, and combined with the streamlined body, it shows the modernity of elegance and technology. The overall style is exquisite and dynamic, and the lines are simple and powerful, which perfectly explains BMW’s pursuit of high performance and sustainable travel.

With its streamlined body design, BMW i4 shows unique side lines, with a body size of 4785mm x 1852mm x 1455mm and a wheelbase of 2856mm, which provides excellent layout for the interior space. The front tread is 1601mm and the rear tread is 1630mm, which ensures the stability and handling performance of the vehicle. Tyre size matched the front wheel of 245/45 R18 with the rear wheel of 255/45 R18, which not only provided good grip, but also complemented the proportion of the car body, demonstrating the perfect integration of luxury and sports. On the whole, the profile modeling of BMW i4 is not only practical, but also the perfect embodiment of aesthetics and performance.

The interior design of BMW i4 inherits BMW’s consistent sense of luxury and technology. Its spacious interior space uses exquisite leather-like and genuine leather seats to provide high comfort. Drivers can enjoy the steering wheel with 4-way manual up-and-down and front-and-back adjustment, which not only has excellent grip, but also is equipped with leather material, which improves the driver’s control experience. The 14.9-inch central control screen stands in the center, with delicate display and convenient operation. It integrates the functions of multimedia system, navigation, telephone and air conditioning, supports voice recognition, and makes driving more intelligent. The front and rear rows are equipped with two USB/Type-C interfaces, and the wireless charging function of mobile phones to meet the needs of passengers’ electronic equipment. The seat configuration is rich, the main and passenger seats provide 4-way adjustment and lumbar support, and the driver’s seat also has electric memory function, which brings all-round convenience to passengers. The rear seats support proportional reclining, providing flexible space utilization. The overall interior style takes both luxury and practicality into consideration, which shows the advanced quality and humanized design of BMW i4.

The BMW i4 is equipped with a powerful engine with a maximum power of 210kW, providing a smooth driving experience. Its torque output is also quite excellent, reaching 400 Nm, which fully demonstrates BMW’s pursuit of performance and efficiency, enabling the vehicle to show excellent dynamic performance in various road conditions.

Summarizing the comments of car home car owners, the BMW i4 has undoubtedly brought a pleasant driving experience to drivers with its excellent sound insulation performance and surging power. In addition, the unique volcanic red interior is the highlight, and the owner thinks that its luxury is no less than Mercedes-Benz. With such comprehensive performance, BMW i4 not only meets the performance requirements, but also shows the king’s demeanor in design.

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. Industry situation of the company during the reporting period

　　(1) Industry situation

　　In 2023, the global economic growth slowed down, and the world economic recovery remained uncertain. At the same time, 2023 is also the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China. China’s economic recovery is improving, and high-quality development has been solidly promoted. Although there are still unfavorable factors such as insufficient effective demand and weak social expectations, the favorable conditions for China’s development are stronger than the unfavorable factors, and the basic trend of economic recovery is good and long-term. With the gradual recovery of the economy and the further release of consumer demand, the high-quality development of the automobile industry has achieved new results, and the scale of production and sales has continued to expand throughout the year, achieving double-digit growth year-on-year, which has effectively boosted domestic economic growth. The details of the industry during the reporting period are as follows:

　　In 2023, the cumulative production and sales of China automobile industry exceeded 30 million, and the sales volume reached 30.094 million, up 12.0% year-on-year. In the whole year, the market sales volume showed a trend of low before and high after, fluctuating upward, and the competition pattern of the automobile industry continued to intensify.

　　In terms of market segments, the cumulative sales volume of passenger cars reached 26.063 million, up 10.6% year-on-year; The cumulative sales volume of commercial vehicles reached 4.031 million units, up 22.1% year-on-year, much better than the industry as a whole, and the recovery momentum was obvious.

　　The new energy vehicle market performed brilliantly and continued to maintain a strong growth momentum. In 2023, the sales volume of new energy vehicles reached 9.495 million, a year-on-year increase of 37.9%. From the perspective of market segments, with the continuous efforts of the supply side and the marginal impact of the growth of EV models during the year, the sales volume of XEV in narrow passenger cars increased by 4.3 percentage points year-on-year, and the growth rate was significantly higher than that of EV models. The main share of new energy narrow sense passenger car market is still dominated by China brand, and China brand supports 80% of it. Judging from the sales ranking of new energy narrow sense passenger car group, compared with 2022, the market structure has changed. In the EV sector, the share of industry-leading enterprises has increased year-on-year, and the concentration has further increased; In the XEV plate, with the continuous influx of new entrants, the share of head enterprises has become loose, and the share has been gradually eroded by later enterprises, and the existing market structure may be further reconstructed.

　　Automobile exports have reached a new level. The annual automobile exports exceeded 4.9 million, which contributed significantly to the overall growth of the market. Among them, the export of new energy vehicles exceeded 1.2 million, a year-on-year increase of over 70%. Most of the top ten enterprise groups in export sales have achieved double-digit and above year-on-year growth; At the same time, the sales concentration of the top ten enterprise groups in the industry decreased by 3.9 percentage points year-on-year. As more and more enterprises accelerate to go out to sea, the export market structure may further change.

　　(B) Enterprise market performance

　　In 2023, in the face of the complicated and severe external environment and increasingly fierce market competition, Changan Automobile thoroughly studied and implemented the spirit of the 20th Party Congress, comprehensively implemented the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and firmly promoted the "Third Entrepreneurship-Innovation Entrepreneurship Plan" and the "Three Major Plans" (namely, the new energy Shangri-La Plan, the intelligent Beidou Tian Shu Plan, and the global "All Rivers Meet" Plan). In 2023, the sales volume reached 2.553 million vehicles, an increase of 8.8% year-on-year. The company’s new energy and export sales performance was excellent, among which its own brand new energy sold 474,000 vehicles, an increase of 74.8% year-on-year. It exported 358,000 vehicles, up 43.9% year-on-year.

　　(3) Industrial policies

　　On July 20, 2023, the National Development and Reform Commission and other 13 departments issued "Several Measures on Promoting Automobile Consumption", including optimizing automobile purchase restriction management policies, supporting the renewal and consumption of old cars, accelerating the cultivation of the used car market, strengthening the construction of supporting facilities for new energy vehicles, focusing on improving the carrying capacity of rural power grids, reducing the purchase and use costs of new energy vehicles, promoting the purchase of new energy vehicles in the public sector, strengthening automobile consumption financial services, encouraging automobile enterprises to develop economical and practical models, and continuously alleviating the problem of parking difficulties.

　　(four) the main regulatory requirements

　　1. Market access

　　Intelligent networked automobile is the strategic direction of the development of automobile industry, and the state attaches great importance to the technological innovation and popularization and application of intelligent networked automobile. On November 17, 2023, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Housing and Urban-Rural Development and the Ministry of Transport jointly issued the Notice on Launching the Pilot Work of Intelligent Networked Vehicles Access and Road Access, and Changan Automobile is conducting a pilot declaration, and the declaration plan has been submitted to the national administrative department.

　　2. Standard requirements

　　All models of the company are developed and manufactured in strict accordance with the requirements of national laws and regulations, and the products of the company meet the requirements of laws and regulations. For the new standards that have been implemented, Changan Automobile has completed the product upgrade and switching according to the time requirements, including the standards in 2023:

　　(1)GB 17675-2021 "Basic Requirements for Automobile Steering System" was issued in February 2021, and it will be implemented on January 1, 2022 for the newly applied vehicle type approval, and on January 1, 2023 for the vehicle type approval. The standard stipulates the terminology definition, technical requirements and test methods of automobile steering system, and adds the requirements that the electrical control of steering system should meet electromagnetic compatibility, functional safety, failure alarm and so on.

　　(2)GB 39732-2020 "Automobile Event Data Recording System" was released in December 2020. For the newly applied vehicle type approval, it should meet the requirements of this standard except the B-level elements and Article 4.4 from January 1, 2022, and all the requirements should be met from January 1, 2024. This standard mainly stipulates the terms and definitions, technical requirements, test methods, appearance and identification of the automobile event data recording system.

　　(3)GB 19578-2021 "Fuel Consumption Limits for Passenger Cars" was issued in February 2021, and it will be implemented for vehicles with type approval from January 1, 2023. The standard mainly stipulates the fuel consumption limit requirements based on the kerb quality of passenger cars under WLTC cycle conditions.

　　(4)GB 9656-2021 "Technical Specification for Motor Vehicle Glass Safety" was issued in April 2021. Since January 1, 2023, the glass of the newly applied type approval vehicle should meet the requirements of vision safety, strength safety and damage safety.

　　(5)GB 16897-2022 "Structure, Performance Requirements and Test Methods of Brake Hose" was issued in August 2022, and it will be implemented on January 1, 2023 for the newly applied vehicle type approval, and on July 1, 2023 for the vehicle type approved. The standard mainly adds requirements such as rapid tensile strength of hydraulic brake hose and bending fatigue of pneumatic brake hose.

　　(6)GB 15084-2022 "Performance and Installation Requirements of Indirect Vision Devices for Motor Vehicles" was issued in December 2022, and the standard mainly added relevant requirements such as the use of electronic rearview mirrors and borderless endoscopes. The standard was implemented on July 1, 2023 for newly applied vehicle types.

　　(7)GB18352.6-2016 "Limits and Measurement Methods of Pollutant Emission from Light Vehicles (China Phase VI)" was issued in December 2016, which stipulated the requirements of type inspection, production conformity and in-use conformity inspection of pollutant emission from light vehicles in Phase VI and the determination method. From July 1st, 2023, all light-duty vehicles sold and registered shall meet the requirements of this standard, in which Type I test shall meet the requirements of the limit value of stage 6b and Type II test (RDE) shall meet the requirements of the limit value. On May 8, 2023, the Ministry of Ecology and Environment, the Ministry of Industry and Information Technology, the Ministry of Commerce, the General Administration of Customs and the General Administration of Market Supervision jointly issued the "Announcement on Relevant Matters Concerning the Implementation of the National Six Emission Standards for Automobiles", allowing some light-duty automobile models with the results of the actual driving pollutant emission test (RDE test) to be sold until December 31, 2023.

　　(8)GB 4785-2019 "Regulations on Installation of External Lighting and Light Signaling Devices for Automobiles and Trailers" was issued in December 2019. Since July 1, 2023, the low beam lights should be automatically turned on or off according to the standard requirements and the environmental conditions for the newly applied vehicle type approval.

　　

　　II. Main businesses of the Company during the reporting period

　　The company belongs to the automobile manufacturing industry, and its main business covers the R&D, manufacturing and sales of complete vehicles and the R&D and production of engines. At the same time, the company actively develops new businesses such as mobile travel, car life service, new marketing and power exchange service, and accelerates the exploration of industrial finance, used cars and other fields to build a more comprehensive industrial ecology.

　　Our company has always adhered to the mission of "leading automobile civilization to benefit human life", firmly promoted Changan Automobile’s "Third Entrepreneurship-Innovation and Entrepreneurship Plan", accelerated the transformation to an intelligent low-carbon travel technology company, and moved forward to a world-class automobile brand. The company actively develops intelligent networked new energy vehicles, and builds five independent automobile brands, namely Aouita, Deep Blue Automobile, Changan Qiyuan, Changan Gravitation and Changan Kaicheng, to promote the electrification transformation of independent brands; At the same time, the joint venture companies Changan Ford and Changan Mazda produce and sell joint venture brand models. In the field of traditional fuel vehicles, the company has launched a series of classic self-owned brand models including CS series, Yidong series and UNI series. The joint venture has many well-known products, such as Sharp L, Explorer, a new generation of Mondeo, a new generation of navigator, adventurer, Zephyr, CX-50, CX-5, Angkeira and so on. In the field of new energy, Aouita 11, Aouita 12, Deep Blue SL03, Deep Blue S7, Qiyuan A07, Lumin and other new energy vehicles have been built, which are well received by the market and loved by consumers.

　　The company adopts the business model of "paying equal attention to independence and joint venture", and carries out entity operations on its independent automobile brand businesses such as Changan Gravitation, Changan Qiyuan, Deep Blue Automobile and Changan Kaicheng, and firmly builds independent classic brands; Conduct investment control on joint ventures such as Changan Ford and Changan Mazda, and continuously deepen mutual trust and cooperation with partners.

　　(I) Main operating conditions of the company in 2023

　　1. Firmly guide the strategy and make solid progress in strategic transformation.

　　In 2023, Changan Automobile joined hands with its partners to pay close attention to the strategic landing. The new energy "Shangri-La" plan has leapt to a new level, and the innovative construction has formed the layout of three smart electric brands, namely Aouita, Deep Blue Automobile and Changan Qiyuan, laying a brand foundation for future global competition; Actively optimize the industrial layout, explore the in-depth cooperation of the whole battery industry chain, and formally put into production with the joint venture company-Time Changan Power Battery Co., Ltd. jointly established by (), with a designed production capacity of 30GWh and an automation rate of over 95%. The intelligent "Beidou Tian Shu" plan made a new breakthrough, continued to build a "new car and new ecology", and held the third scientific and technological ecology conference. The first digital smart new car CD701 equipped with SDA platform architecture was officially unveiled, and the central+regional ring network architecture entered the vehicle integration verification stage, opening a new era of digital smart cars; Signed the Memorandum of Investment Cooperation with Huawei, which will accelerate the construction of a complete, independent and leading full-stack intelligent vehicle capability for the intelligent era. New progress has been made in the globalization "All rivers run into the sea" plan, and the globalization "All rivers run into the sea" plan has been officially released; Established five major business divisions in the world, and DEEPAL S07 and DEEPAL L07 were officially launched in Thailand, opening a new journey into the Southeast Asian market; Construction of production base in Thailand started, and global production layout entered a new stage.

　　2. Adhere to innovation drive, and key core achievements are constantly emerging.

　　In 2023, Changan Automobile launched a total of 29 products, including 7 brand-new products, and the product pedigree was continuously improved. Aouita 12 was launched in the world at Munich Auto Show, and it broke through 20,000 vehicles in the first month of listing. The average order price exceeded 350,000 yuan, and it has gradually stabilized the high-end market; Deep Blue S7 was launched with the latest generation of CTP battery integration technology. In the 2023 Qinghai Lake (International) Electric Vehicle Challenge, it won the best endurance in six groups, with an average monthly sales of over 5,000 units. Changan Qiyuan A07 and Q05 have been released one after another, and the product categories are more abundant; Changan Hunter, the world’s first super extended-range pickup truck, was officially launched, causing widespread concern. The core technology of new energy has been continuously mastered, and the company has released a brand-new self-developed battery brand Changan "Golden Bell Hood". Changan battery uses high-standard new heat insulation materials, and its heat insulation performance is better than the industry level; Time Changan’s first standard battery product officially went offline, and its manufacturing technology and battery performance are at the advanced level in the industry. With 4C fast charging technology, it takes only 10 minutes to charge the battery from 20% to 80%. The company introduced industry-leading technologies such as micronucleus high-frequency pulse heating, new generation battery integration and new efficient thermal management. The achievements of intelligent technology continue to be realized. NID3.0+APA7.0 worry-free pilot technology (namely, pilot intelligent driving assistance and remote parking service) is equipped with deep blue double-car mass production, which helps Deep Blue SL03 win the gold medal in the 2023 World Intelligent Driving Challenge; Successfully approved L3 autopilot test licenses for 17 expressways, becoming the earliest enterprise with the largest number of test licenses in a single batch;The State Key Laboratory of Intelligent Vehicle Safety Technology was approved for operation, which promoted the research of high-value technologies such as intelligent driving safety and high-safety on-board chips.

　　3. adhere to the user-centered and product-oriented principle, and quickly carry out market response actions.

　　Actively invest marketing resources to cope with industry competition, and launch the "Changan Billion Huimin Car Purchase Season" to ensure the overall stability of Changan automobile industry. Innovate and revitalize the stock market in the traditional power market to achieve a strong market segment. Changan Automobile ranks first in China brand passenger cars (retail), and CS75PLUS series sells more than 190,000 vehicles, ranking at the forefront of the market segment; Yidong PLUS sales exceeded 160,000 units, ranking first in retail market segment; UNI-V sales exceeded 156,000 vehicles, and the average monthly sales volume remained above 12,000 vehicles. Rapid efforts have been made in the new energy market, and the annual sales volume of deep blue double cars exceeded 128,000, among which deep blue SL03 won the "2023 Product Design Award" from German Red Dot; Changan Qiyuan listed three new cars within two months, which set an industry record. After three months’ listing, the cumulative sales volume reached 40,000 vehicles, which quickly occupied the digital Zhixin automobile track. The annual sales volume of Changan Lumin, a national boutique scooter, exceeded 144,000, ranking in the forefront of the market segment. The global spread of brand has gradually exerted its strength, and joined hands with Xinhua News Agency to launch the "Belt and Road Global Tour" to show the world the new business card of "China Zhizao" and enhance the brand’s international influence. Promote the reform of marketing system, further promote the development model of thousands of channels, implement the reform of "three centers" marketing model, build more than 4,000 new order, delivery and service centers throughout the year, form more than 9,000 global sales and service outlets, have nearly 120,000 professional service personnel, and win the first place in the independent brand of China Sales and Service Satisfaction (SSI) of J.D.Power2023.

　　4. Adhere to win-win cooperation and innovate hand in hand with partners.

　　Continue to deepen joint venture and cooperation, set up Changan Ford New Energy Automobile Technology Co., Ltd., and the first strategic product CX810 was promoted in an orderly manner; Cooperate with Mazda in J90A, J90K and other vehicle projects, and the scope of cooperation continues to extend. Established Chongqing Long-term Intelligent Technology Co., Ltd. with Horizon, signed strategic cooperation agreements with 15 partners such as Huawei, Tencent, SMIC and (), and carried out strategic cooperation with more than 30 head enterprises such as Contemporary Amperex Technology Co., Limited, () and Baidu, focusing on high-value technology research, and making every effort to build core competitiveness in the field of new energy and intelligence.

　　(2) Heavy products listed in 2023

　　Aouita 12, jointly built by Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited, is positioned as a "future smart luxury car", which is the second model built by CHN’s new generation of smart electric vehicle technology platform. Adopt "future aesthetics" design, unique in shape and extremely elegant. It comes standard with three laser radars, equipped with HUAWEIADS2.0 advanced intelligent driver assistance system and HarmonyOS cockpit based on HarmonyOS4.

　　Aouita 12

　　Deep blue S7 is the first SUV based on EPA1 all-electric digital platform. It is equipped with a super extended range system with pure electric drive, long battery life and low energy consumption, and has a 190kW ultra-high power Force super collector drive. CLTC has a pure battery life of up to 200 kilometers and a comprehensive mileage of up to 1,120 kilometers. It has scientific and technological sports modeling, full-roof floodlight combination and yacht-style embracing design, and relies on Qualcomm 8155 chip to build a smart ecosystem including programmable intelligent interactive lights, smart cockpit, front double-zero gravity seats, AR-HUD, 15.6-inch sunflower screen and co-pilot extrasensory smart screen.

　　Deep blue S7

　　Deep blue SL03i

　　Deep Blue SL03i, the first mass-produced high-class smart car of Deep Blue Automobile. It has dynamic vehicle design, leading intelligent technology and strong rear drive control. Equipped with NID pilot intelligent driving assistance and APA remote parking service, it is powerful in sensing detection, data calculation and parking space identification, with 35 sensing components, high-precision sub-meter positioning system and full-scene driving assistance. At the same time, a full-sensory digital cockpit is built, with high-efficiency voice interaction, AR-HUD, 14.6-inch sunflower screen and other technological configurations to meet the needs of young people in various car scenes.

　　Chang ‘an Qiyuan A07 is positioned as a "medium-and-large-scale advanced digital intelligent administrative vehicle", offering pure electric and extended-range models. Adopting the aesthetics of lighting design, equipped with high-efficiency digital intelligent electric drive, the highest power is 190kW, the peak torque is 320N-m, and the electric drive efficiency is as high as 95%. The whole system comes standard with L2 IACC intelligent navigation system and iBC digital battery management system. It has 33 digital and intelligent standards, such as borderless door, electric hatchback tailgate, 4-door electronic internal opening, 8155 high-performance chip and 540 full-field image.

　　2023 Changan UNI-V

　　Changan Qiyuan A05, positioning "Digital Intelligence AI Electric Drive Super Provincial Family Car". The front face with a bionic smile and a hidden door handle are fashionable and pleasing to the eye. The whole system comes standard with 13.2-inch high-definition touch control panel, L2 IACC integrated adaptive cruise system and 540 high-definition panoramic image. Equipped with Changan Qiyuan Digital Intelligence AI electric drive, 1.5L high-efficiency blue whale hybrid engine, iEM intelligent energy management mode and IP67 high-strength protective battery, it is fully qualified for diversified family car scenes in the digital intelligence era.

　　Changan Qiyuan Q05 is the first plug-in hybrid SUV under Changan Qiyuan. The exterior is designed by tidal current inductance, and the interior is designed by "Sailing". It has a smart cockpit, as well as intelligent configurations such as 540 high-definition panoramic images, steep slope vision assistance, APA5.0 and L2 intelligent assisted driving system. It is equipped with "China Heart" top ten engine and hybrid system in 2023-Chang ‘an Qiyuan Digital Intelligence AI electric drive system, with "super long battery life and ultra-low energy consumption", with the longest pure battery life of 125km and comprehensive battery life of 1,215km.

　　The 2023 Changan UNI-V is positioned as the "future aesthetic sports coupe". Equipped with 2.0T+8AT and 1.5T+7DCT blue whale power, it brings consumers a full () experience with wider performance matching space and more delicate power output; UNI-V Zhidian iDD is equipped with a blue whale NE1.5T hybrid engine with a maximum power of 125kW and a peak torque of 260 N-m. The comprehensive maximum torque of the system can reach 590N-m, the maximum wheel end torque can reach 4,470N-m, and the zero acceleration time is only 6.5 seconds, which has a strong explosive force. Changan UNI-V injects new vitality into the A+ class car market with comprehensive and advanced wisdom technology and sports aesthetics.

　　The 2024 Changan UNI-K is a medium and large SUV that combines luxury, comfort and intelligence. Externally, it has a wide and comfortable interior with fashionable technology, a brand-new wingspan quilting with exquisite sports, and 64-color stepless adjustment of front and rear row atmosphere lights, showing a sense of high-class; In terms of power, the power combination of Blue Whale’s new generation of 2.0T+8AT provides a strong power output and a smooth shifting experience.

　　2024 Changan UNI-K

　　The third-generation CS55PLUS has achieved "100,000-class home-enjoyed boutique SUV" with good face value, good fuel economy, good intelligence and good quality, adding upward momentum to the CS55 series. The whole system is equipped with blue whale NE1.5T engine, L2 intelligent assisted driving system, steep slope vision assistance function, 540 HD panoramic image and other practical intelligent configurations, which are more practical and intimate.

　　Third generation CS55PLUS

　　The third generation CS75PLUS is positioned as "tomorrow’s car". The whole system comes standard with Aisin 8AT transmission, which provides two power options, namely, the NE1.5T engine of Blue Whale and the 2.0T engine of Blue Whale. At the same time, it has four driving modes, Normal/ECO/Sport/ custom, to create a more personalized driving experience.

　　Third generation CS75PLUS

　　Long and comfortable, positioning "compact family car". Adopting a brand-new design language, matching with the front grille with digital source code, digital cursor LED light group, hidden door handle and other shapes, it is equipped with a new generation NE1.5T high-pressure direct injection engine of Blue Whale +7-speed wet powershift, 540 HD panoramic image, IMS/DMS intelligent cockpit monitoring system, super-large intelligent interactive dual screen and other configurations, and is committed to bringing users a comfortable, considerate and high-quality car experience.

　　Chang an yi da

　　Chang ‘an Explorer-Exploratory Edition, positioning "sports off-road pickup truck". With 2.0T Blue Whale power, ZF 8AT gearbox, Bogwarner four-wheel drive system, five free driving modes, and equipped with high-performance off-road suspension, all-terrain locking system, 18-inch all-terrain off-road tires, 800mm high wading hose, 14,000 pounds electric winch and 2.5 tons towing qualification, it will realize the desired pickup life for users who are brave in exploration and full of love.

　　(3) Key models to be launched in 2024.

　　In 2024, the company will launch a variety of new and redesigned products, including 8 new energy products, to accelerate the transformation to intelligent low-carbon travel technology companies.

　　1. Strengthen the new energy pedigree and build a digital intelligent new car. In 2024, eight brand-new products such as E07, C798, Deep Blue G318 and Aouita 15 will be launched, and brand-new modified products such as Changan Qiyuan A07, Deep Blue SL03 and Deep Blue S7 will be listed one after another, further strengthening Changan’s new energy market position. E07 locates medium and large-sized digital smart new cars, equipped with brand-new SDA platform, and provides users with the third outdoor mobile space with variable body shape, leading intelligent driving and intelligent service; C798 sets a new benchmark for intelligent leapfrog of medium and large SUVs, and creates digital intelligent products with leapfrog intelligence, leapfrog space, leading comfort and leading electric drive to meet the needs of mainstream home users; Deep blue G318 locates a hard-core compact SUV, focusing on tough modeling, intelligent driving, intelligent interaction and intelligent ecology to meet the differentiated and intelligent needs of young users; Aouita 15 is positioned as a high-end multi-person intelligent electric vehicle, with forward-looking design, changeable smart space and full-scene intelligent driving as its selling points to meet the full-scene travel needs of high-end intelligent electric vehicle users.

　　2. The fuel vehicle products are solid, new and stable, and achieve one of the best market segments. In 2024, Changan fuel vehicle focused on the core market, and IP products were completely renewed to create explosive products. The company will launch five new Huan products, including C928 and Yidong Sequence. Focusing on the two labels of "Blue Whale Power" and "Intelligent Driving as Standard", the company will further strengthen its competitive lead and consolidate its market position in fuel vehicles. C928 positioning compact classic SUV adopts brand-new design, second-generation blue whale power and standard intelligent driving to provide users with "good-looking, easy-driving, energy-saving" quality and efficient travel tools.

　　2. Production capacity: In 2023, the designed production capacity was 2.14 million vehicles, and the capacity utilization rate reached 87.31%. In the past three years, the backward production capacity of 630,000 vehicles and 990,000 engines has been shut down and transferred, and the production capacity of 570,000 intelligent networked vehicles and new energy vehicles has been upgraded, and 210,000 sets of new energy battery PACK, 450,000 sets of electric drives and 300,000 sets of electronic control production capacity have been newly built, and the production structure has been gradually adjusted to new energy.

　　Reasons for the year-on-year change of more than 30%

　　The sales volume in overseas areas increased by over 30% year-on-year, mainly due to the following reasons: First, China automobile enterprises pay more and more attention to the development of overseas markets, and speed up the layout of "going out to sea" one after another; Second, in recent years, China brand represented by Changan Automobile has gradually established a competitive advantage in the fields of new energy and intelligence, and its comprehensive strength has been significantly enhanced; Third, the large-scale export of new energy vehicles has boosted the overall export.

　　Construction of parts supporting system

　　The main models of Changan Automobile are CS series, UNI series, Aouita, Deep Blue Automobile, Changan Qiyuan, etc. The matching of spare parts adopts the combination of self-made production and external procurement. The key parts, such as the seven-in-one electric drive assembly of Changan’s new generation super collector drive (the first in the industry, with 163 patents), are independently developed by the company. Through self-made, the cost can be effectively controlled, and the quality control of key parts can be strengthened. There are more than 800 partners of Changan Automobile, cooperating with international and domestic first-class parts enterprises, such as Huawei Autopilot, Intelligent Cockpit, Contemporary Amperex Technology Co., Limited New Energy Battery, Chongqing Qingshan Industry 7-speed Wet powershift, Wutong Car Association TINNOVE Intelligent System, etc., and establishing mutual trust, transparency and cooperation with partners, focusing on "best product", "lowest cost", "most flexible" and "most iron relationship".

　　Solidly improve the capability of supplier system. More than 1,322 people have studied QCA (Changan Automobile Supplier Quality Capability Evaluation System) series courses. In 2023, 72 QCA certification audits, 87 supplier laboratory accreditation and 114 on-site evaluation of manufacturing process capabilities have been completed, quality capability evaluation strategies have been established, and hierarchical management has been implemented to continuously promote the improvement of suppliers’ quality management capabilities.

　　

　　Third, the core competitiveness analysis

　　1. Technological research and development capabilities. The company has always insisted on leading high-quality development with scientific and technological innovation. By creating the dual-drive capability of scientific and technological innovation of "user demand+technological innovation", it has achieved the leading position in many technology industries and the first mass production, and further enhanced its independent innovation capability. In the field of new energy technology, the first standard battery product of Changan "Golden Bell Hood" was officially launched, and it was equipped with many cutting-edge technologies such as "fast ion ring graphite" and "ultra-high conductivity electrolyte". The "Golden Bell Hood" battery has been installed in many products of Changan Qiyuan and Deep Blue Automobile; Force Super Collector Drive and Zhidian iDD Electric Drive Transmission were awarded the honors of "Top Ten Electric Drives in the World", "Top Ten Power Systems for New Energy Vehicles" and "Top Ten Hybrid Power Systems in the World". The key technology of hydrogen fuel engine has achieved phased results again, and the second generation hydrogen engine has successfully ignited. In the field of intelligence, the first digital smart new car with SDA platform architecture as the label made its debut; Breakthrough APA7.0 remote parking service, NID3.0 pilot intelligent driving assistance, end-to-cloud integrated communication, display enhancement and other technologies, and some technologies have been mass-produced. By December 2023, the company had 9,322 patents at home and abroad, including 2,704 invention patents. In the evaluation of National Enterprise Technology Center, R&D strength ranked first in the industry in the past 14 years.

　　2. Product definition ability. The company insists on taking users as the center and innovation as the driving force to build a world-class product definition capability system. Under the background of diversified needs of users and intensified market changes, the product definition business breaks the traditional rules, and reconstructs the product definition capability system through subversion and leap-forward innovation, helping the product definition to be faster, more accurate and more ruthless. Optimize users’ research insight, adopt innovative immersive research methods, tap users’ hidden needs, and ensure accurate insight into users’ needs; Optimize product definition ability, continuously optimize and promote EMD scenario definition, create high-value differentiated scenarios, and add software service definitions to create unified, iterative and profitable platform-based software service products, so as to ensure victory through differences in homogenization competition. In 2023, the company’s key products performed well, the sales of fuel vehicle products of Changan Gravitation brand exceeded one million, and CS75 series and Yidong series performed well in their respective market segments of traditional power. The new energy products are growing rapidly, and the growth rate exceeds that of the industry. The key products, Deep Blue SL03, Deep Blue S7 and Qiyuan A07, are favored by the market, and the new products will increase rapidly as soon as they are launched. The company will continue to focus on the user experience, focus on the core scenes, seize the window period of smart new cars, and accelerate the strategic goal of electrification transformation.

　　3. Global layout ability. The company released the global "All rivers run into the sea" plan, and pressed the "acceleration button" of Changan Automobile to go to sea. The annual overseas export sales volume reached 358,000 vehicles, a year-on-year increase of 43.9%. The company has defined its overseas development goals, established a global development layout, and established five regional business divisions, and the overseas layout is improving day by day. Held a brand launch conference in Southeast Asia, and DEEPAL officially entered Thailand, radiating the world and opening a new chapter in expanding the global market; Build the first overseas production base-Changan Automobile Thailand manufacturing base to truly realize localized operation; In Saudi Arabia, Chile, Mexico and other countries, the market sales rank among the top brands in China. In the future, the company will integrate resources, speed up going out to sea, accelerate the construction of the five major global markets and channels, further enhance its overseas market capabilities, and strive to provide excellent scientific and technological products and the ultimate service experience for global users, and make new contributions to the construction of global economic integration, promote the high-quality construction of the "Belt and Road".

　　4. Brand upward ability. The company’s brand image has further advanced to a new level, and it continues to build an outstanding brand with uniqueness, value, long-term and cognition. In terms of brand promotion, the brand image continues to improve, establishing five brand structures and completing the layout of three smart electric brands: Aouita, Deep Blue Auto and Changan Qiyuan; Release the global "all rivers run into the sea" plan, and move towards the world-class brand; Deepen the new energy "Shangri-La" plan and release the "Golden Bell Cover" battery brand in Chang ‘an; Landing the intelligent "Beidou Tian Shu" plan, we will continue to build a "new car and new ecology", seize the digital smart new car track, display Changan technology and new car achievements, and realize brand leap. In terms of brand promotion, the Southeast Asian brand launch conference was held, and the strategic plan for the Thai market was released. The overseas communication covered a total of 171 million people, enhancing brand awareness in the Thai market; Join hands with Xinhua News Agency to carry out the IP cooperation of "One Belt, One Road Global Tour", show the new business card of "China Zhizao" to the world, promote the further implementation of Changan’s overseas strategic plan, and enhance the international influence of the brand; Deeply bundled with three-body IP, the exclusive title is bilibili’s "Three-body" animation, with a broadcast volume of 620 million and a total exposure of 4.66 billion in the whole network, which effectively enhances the brand’s youthful and intelligent perception; The innovative incubation "SDA Black Technology Lab" has its own IP, which comprehensively and systematically demonstrates the strength of Changan Automobile as a leader in the era of digital intelligence and new automobiles, and builds the image of Changan Automobile Technology Enterprise, with a cumulative exposure of over 530 million.

　　5. Cultural leadership. The company deeply practices the leading culture, releases the concept of leading culture 4.0, and makes culture the core competitiveness. Tell the story of Chang ‘an well, publicize Chang ‘an culture, carry out activities such as learning and publicity, and hold competitions, so as to provide cultural guidance for the "All rivers run into the sea" plan; Focusing on the key points of production and operation, we will organize situation and task education and swearing-in meetings to unite the forge ahead. Practice the concept of "double concern", deepen the "five free" assistance, solve the employees’ demands of "urgent difficulties and worries", and continue to do practical and good things for employees, so that employees’ sense of gain, happiness and security are constantly enhanced. Resolutely fulfill the social responsibility of state-owned enterprises, and immediately rushed to the disaster areas such as the rainstorm in North China and the earthquake in Gansu, with a total donation of 16.5 million yuan; Fully assist Luxi and Yanshan counties in Yunnan and Youyang in Chongqing, continuously improve the quality and effectiveness of assistance, and allocate funds of 10.6 million yuan as a whole; Fully implement the rural revitalization strategy, deepen the assistance of Youyang tea oil industry, and form the Chang ‘an development model of "enterprises join hands with enterprises to jointly drive the industry", which has been included in the case of rural revitalization and innovation in the State Council. 6. Talent organization ability. The company insists on strengthening the enterprise with talents, continuously optimizes the organization, continuously strengthens the talent team, and further consolidates the strategic transformation support. In terms of talents, we should do a good job of "introducing talents from outside" and build a highland where outstanding talents from all over the world gather and grow. Introduce foreign vice presidents to empower the management team with a global vision; For important fields such as modeling, autonomous driving, batteries, big data, etc., industry leading talents and senior talents are widely introduced to achieve full coverage of senior talents in important fields; Strengthen the training of young cadres,The team structure of deputy general manager level and manager level is getting younger and younger. In terms of organization, the company’s organizational structure is adjusted in time to match the strategic needs. In terms of mechanism, the incentive and restraint mechanism continues to innovate, bringing efficiency into comprehensive evaluation and stimulating the strong vitality of enterprise talents.

　　

　　Fourth, the main business analysis

　　1. Overview

　　Compared with 2022, the company’s operating income was 151.298 billion yuan, a year-on-year increase of 24.78%; The net operating cash flow was 19.861 billion yuan, a year-on-year increase of 250.52%. During the reporting period, the company’s net profit attributable to shareholders of listed companies was 11.327 billion yuan, up 45.25% year-on-year, and the net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 3.782 billion yuan, up 16.19% year-on-year, mainly due to the increase in sales volume and the improvement in operating quality.

　　

　　V. Prospect of the Company’s Future Development

　　(A) the industry pattern and trends

　　In 2023, the overall performance of the automobile market is good, which is an important force to promote economic recovery. It is expected that the automobile industry will show the following trends in the future:

　　1. Overall characteristics of the industry: the recovery of the industry exceeded expectations, the total sales volume exceeded 30 million, and the market competition pattern was reshaped. China’s automobile market has changed from Europe, the United States, Japan, Germany, South Korea and China to the dominant position of China brands, and the share of China brands will continue to increase in the future.

　　2. New energy trend: China’s production and sales of new energy vehicles ranked first in the world for 9 consecutive years. With the dual promotion of policies and markets, the penetration rate of new energy vehicles will continue to increase.

　　3. Intelligent trend: With the development and application of new technology groups such as artificial intelligence and big data, the automobile has evolved from a traditional means of transportation to a new intelligent car based on new energy and deeply integrated with intelligence, providing users with more comprehensive and comprehensive services. Industry policies will continue to support the development of the autonomous driving industry, and intelligent driving has gradually become the dominant factor for consumers to buy cars. Intelligent technical capabilities and carrying applications have become the core elements of competition among car companies.

　　4. Trend of going out to sea: China automobile industry has accelerated the pace of going out to sea and become an important force for China brands to go out to sea. In the future, more China brand automobile enterprises will deploy in overseas markets, actively participate in international competition, and seek incremental opportunities in the fuel vehicle market in developing countries and new energy vehicle opportunities in developed countries.

　　5. The trend of industrial chain interconnection: the automobile industrial chain is more flexible and develops into an interconnected network structure. The automobile industry has been transformed from the traditional one-way chain with the oil internal combustion engine as the main line into a new automobile network ecosystem with multi-point linkage, vertical integration and horizontal expansion among the main engine plant, Tier1 (a first-class automobile supplier) and raw material suppliers, as well as oil, electricity and other related industries running through it.

　　(II) Company development strategy

　　At present, China automobile brands are welcoming historic development opportunities, in which new energy is the core strength point of China brand, intelligence is an important element of differentiated competitiveness, and overseas markets will become a definite increment in the future. Facing the future, Changan Automobile will take the initiative to change, seek the overall situation with strategic thinking, and meet challenges with transformation and change. Since the release of the "Third Entrepreneurship–Innovation and Entrepreneurship Plan" in 2017, the company has been constantly reviewing and optimizing, and has now iterated to version 7.0. The company will adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, and take "strategic guidance, system reform, extreme efficiency and innovation breakthrough" as the key, accelerate the transformation to an intelligent low-carbon travel technology company, and March towards a world-class automobile brand. In 2030, Changan Automobile will strive to sell 5 million vehicles, including 4 million independent vehicles, 3-3.5 million new energy vehicles and 1.2 million overseas vehicles. To this end, the company will implement the "215" partnership action, adhere to the "two major promotions", upgrade the "one major relationship" and realize the "five new leaps":

　　1. Adhere to the "two major improvements".

　　First, adhere to the double promotion of new energy and fuel vehicles. In 2023, the penetration rate of new energy passenger cars in China reached 35.7%, and fuel vehicles still occupied an important market share of 64.3%. Based on this, the company will adhere to the business strategy of "making efforts at both ends, coexisting and advancing together" between new energy vehicles and traditional fuel vehicles, adapt to market changes, provide competitive products in different market segments, meet the needs of users in different scenarios, and ensure the double promotion of new energy vehicles and traditional fuel vehicles.

　　The second is to adhere to the double promotion of the domestic market and the international market. Overseas has two-thirds of the global automobile market, and China’s automobile industry is accelerating its all-round development. Based on this, the company will put globalization in a more important strategic position on the basis of stabilizing the domestic basic market.

　　2. Upgrade "one big relationship"-partnership.

　　The competition in the automobile market is more intense. In order to achieve better development, we will jointly maintain the partnership of "risk sharing, value creation and benefit sharing" with dealers, suppliers and users through resource sharing and complementary advantages, and work together for the future.

　　3. Realize "five new transitions".

　　First, unswervingly take strategy as the traction to achieve a new transition in transformation and upgrading; Second, unswervingly optimize product layout and achieve a new leap in brand promotion; Third, unswervingly strengthen scientific and technological innovation and realize a new leap in technology; Fourth, unswervingly build an industrial ecology and achieve a new leap of development and win-win; Fifth, unswervingly promote customer management and realize a new leap in service experience.

　　(3) Business plan

　　In 2023, the company actually sold 2.553 million vehicles, achieving the goal of the board of directors. The business goal of the company’s board of directors in 2024 is to strive to achieve the production and sales of more than 2.65 million vehicles. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, the company has fully implemented the spirit of the 20th National Congress of the Communist Party of China and the Second Plenary Session of the 20th Central Committee, adhered to the general tone of striving for progress while maintaining stability, and made every effort to achieve the production and operation goals in 2024 with "strategic guidance, system reform, extreme efficiency and innovation breakthrough" as the key. Focus on the following tasks: first, strengthen party building and ensure high-quality development with high-quality party building; The second is to further promote the third venture of Changan Automobile-version 7.0 of the Innovation and Entrepreneurship Plan, and accelerate the transformation to an intelligent low-carbon travel technology company; The third is to persist in taking customers as the center and continue to create explosive products; Fourth, persist in system reform and accelerate the construction of innovative system capabilities; Fifth, strengthen the integration of resources and enhance operational capabilities; Sixth, adhere to two-way empowerment, create a new cooperation model, and fully guarantee the sustainable development of joint ventures; Seventh, persist in reform and innovation, and promote organizational change, talent management and mechanism innovation in an orderly manner; Eighth, adhere to the bottom line thinking, build a red line bottom line, and prevent and resolve major risks; Nine is to practice leading culture in depth and build culture into core competitiveness.

　　(IV) The company’s capital expenditure plan for 2024.

　　In order to achieve the company’s strategic objectives, the investment plan of the company and its holding subsidiaries in 2024 is 10,721,200,000 yuan, including 4,580,260,000 yuan in fixed assets and 6,140,940,000 yuan in equity investment. Investment in fixed assets mainly focuses on the adjustment of new energy production capacity structure, R&D capacity investment, new energy product launch and digital transformation, deepening the layout of new energy industry, accelerating the pace of new energy product launch, and continuously improving the digital and R&D capacity. Equity investment is mainly to support the development of independent brands, expand overseas markets, promote intelligent capacity building and accelerate the in-depth development of the new energy industry chain. According to the progress of the project, combined with the operating and financing environment, the company will study and formulate multi-channel fund-raising plans and fund use plans to improve the efficiency of fund use and reduce the cost of funds.

　　(5) Possible risks

　　1. Supply chain stability risk

　　With the increasing political and economic instability and uncertainty in the world, the global industrial chain supply chain is facing reconstruction. The automobile industry has a long industrial chain, which is also a typical global division of labor industry. In the current environment, it may still face supply chain risks.

　　Countermeasures: First of all, we should combine the relevant policies at the national level to promote the construction of a modern industrial system with technological innovation, increase the independent development of key core components, continue to push forward the technical research of key core components, and promote domestic substitution. In addition, we will continue to strengthen cooperation between upstream and downstream enterprises in the industrial chain, and reduce the risk of supply fluctuation through long-term agreements and reserve risk components.

　　2. Risk of overseas operation

　　As China’s position in the global industrial chain continues to improve, China’s automobile industry is accelerating to go to sea, and it is gradually laid out by regions and steps in research, production, supply, sales and transportation. The international competition is fierce and complicated, and the international economic and trade rules have changed profoundly. Chinese enterprises are facing more challenges in their development. More and more China enterprises are confronted with investigations and lawsuits of anti-monopoly, anti-subsidy, infringement of trade secrets and commercial bribery overseas.

　　Countermeasures: The company unswervingly promotes the plan of "All rivers run into the sea" and deeply participates in international competition. In participating in overseas market competition, we should establish a perfect compliance management system, stick to the bottom line and red line of operation, and ensure that the investment, products, spare parts and regulations meet the compliance requirements of the target market in all directions. At the same time, we should form a comprehensive daily, weekly and monthly follow-up research mechanism on international market politics, economy, society, environment and regulations to control overseas business risks to the maximum extent.