The reporter made an unannounced visit to Dongguan Sauna Hotel for a special car transfer.

    


    Pink lights filled the room, and more than a dozen "little sisters" wore thin clothes for the "guests" to choose from.

    Recently, the reporter found on the Internet that a large-scale advertisement of "carpooling and whoring" appeared on the website named "Sauna Nine Sisters". The website showed that many Dongguan sauna hotels released various "ISO club services for sex", and pornographic services and prices with various characteristics of ladies in hotels were played on the Internet. At the same time, cars could be organized to pick up cars and deliver them to your door.

    Is it true that these pornographic activities openly recruit "guests" on the Internet? In order to know the truth of the incident, the reporter made an unannounced visit. Shuttle guests to "whoring"

    At 7 o’clock last night, according to a contact number on the Internet, the reporter got through to a "manager Wang" phone. The reporter claimed to be a "guest" who came to Shenzhen from the mainland and asked if there was really a car to pick up people to "play" in Dongguan. On the phone, "Manager Wang" immediately promised to do so, and said that someone would contact the reporter in ten minutes. Sure enough, within 10 minutes, a strange phone call came, saying that "Manager Wang" told him to pick someone up in Dongguan.

    In order to find out the truth, the reporter decided to follow up.

    At 8 o’clock in the evening, the reporter took a taxi to the door of a hotel mentioned by "Manager Wang". Sure enough, a car had already stopped there waiting for the two reporters. The reporter asked the driver and got on the white car. On the bus, the driver said that he would pick up two other "Hong Kong guests" from a hotel near Meilin Pass to go to Dongguan.

    Half an hour later, the reporter’s car came to the door of another hotel at Meilin Pass and picked up two "Hong Kong guests" to "carpool" with the reporter.

    Less than 9 o’clock, the reporter and the "Hong Kong guests" got on the Dongguan-Shenzhen Expressway and headed for Dongguan. Nearly 100 people were "soliciting" in two days on weekends.

    On the highway, the reporter asked the driver about the situation. The driver told the reporter: "We are a motorcade with about 20 cars. Many hotels in Dongguan have signed contracts with us, and we are responsible for picking up’ guests’ from Shenzhen and surrounding areas every day. We have to run a few times a day, usually there will be fewer people. On weekends, we have to run more than a dozen times. At most, we have to pick up nearly 100′ guests’ a day. "

    The driver said that this "carpooling" service has been available for two years, mainly for the convenience of mainland tourists visiting Shenzhen and Hong Kong guests who have visited Shenzhen. "Many people want to come to Dongguan to play because they can’t find a place and there is no inconvenient traffic. Therefore, several hotels in Dongguan organized our vehicles to launch this kind of’ pick-up’ service after discussion. As long as you are in Shenzhen, no matter when and where, as long as a phone call, we can pick up and drop off at once, starting from Shenzhen and 120 yuan will go back and forth. " "Our little sister changes quickly."

    After more than an hour, the car came to the door of a hotel somewhere in Dongguan. The driver called Lu Mou, the director of hotel service, and a polite young man greeted us at the door in a moment.

    Subsequently, the reporter and the "Hong Kong guests" were welcomed into a "draft" room on the fifth floor of the hotel by Lu. The room was filled with pink lights, with a large frustum in the middle and several steel pipes leading straight to the ceiling.

    The reporter asked Lu, are those "little sisters" seen on the Internet there? Lu said: "Our’ little sister’ here has changed very quickly, and they are all newly recruited. The online’ little sister’ has long been eliminated by us."

    After the reporter sat down, a man in a black suit next to him said with a walkie-talkie, "There are guests, please prepare." In a short time, a dozen "little sisters" filed in wearing all kinds of thin clothes, swinging their waists from time to time, winking and teasing the "guests" present.

    The service manager sitting by kept introducing the characteristics of "little sister" to the "guests". The reporter saw that the two "Hong Kong guests" who "carpooled" with the reporter selected the "little sister" and were taken back to their rooms by the "little sister".

    The reporter said that the "little sister" here was not beautiful enough to find a beautiful woman on the internet, and then pretended to answer the phone and said that Shenzhen had something urgent to do and left the hotel. conversation

    "Our ‘ISO service is absolutely safe"

    Reporter: "Brother Lu, are there many people who carpool from Shenzhen?"

    Lu Mou: "Brother, to tell you the truth, there is almost no room on Saturday and Sunday, so I privately suggest that it is most appropriate for you to come over from Monday to Thursday."

    Reporter: "It’s our first time here, and I’m afraid there will be a police raid on the way."

    Lu Mou: "Please put a hundred hearts, our’ ‘ISO service’ is absolutely the highest quality and the safest, so just have fun."

    Jing Bao reporter/article, map

(Editor: Han Qian)

The NFL shocked the player’s murder, and the red football team Taylor was shot and killed.

  


  Sohu Sports News On Tuesday, Sean Taylor, the security guard of the Washington Redskins, died at the age of 24. According to the police’s description, the American professional football player was shot by an intruder at home the day before the incident.


  Sabastian, Taylor’s former lawyer, said that he received a phone call from Taylor’s father around 5: 30 in the morning before he learned of Sean’s death. “


  His father called to tell me that Sean had died with God, and then he cried and thanked me, "Sabastian said.


  "This is definitely a heavy blow, both for us and his family. Taylor is a talented player, but he is humble. Everyone is very optimistic about his future. However, it is obvious that God may have other plans for him. "


  Taylor was taken to Jackson Memorial Hospital after being shot, but failed to leave here in the end. Carlott, vice president of football department of Redskins, said: "Taylor used to hold a nurse’s hand tightly and had a strong desire to survive." But Sabastian refuted this point. According to him, Taylor has been in a coma since he was taken to the hospital, and he knows nothing about the "grabbing" incident. "He may be saying goodbye to us or something," Sabastian said.


  Taylor participated in the 2004 draft and entered the NFL with the fifth overall pick. Earlier this week, he was shot in the thigh, resulting in excessive blood loss in the aorta and was taken to the hospital.


  "According to preliminary investigation, the victim was attacked by intruders in the house." Miami-Dade County Police said in a statement. "The case is still under investigation." It is worth noting that eight days before the unfortunate incident, Taylor’s family was illegally invaded, and his girlfriend also reported to the police. The police suspected that there was a connection between the two and launched an investigation. > > What do you think is the reason why Sean Taylor was killed?


  According to Taylor’s girlfriend, they were awakened by the noise outside the bedroom, and Taylor immediately picked up a machete from the room to go out and find out. Just then, a man suddenly rushed in and fired two shots into the house, and Taylor was hit in the leg by one of the bullets. During the whole shooting, Taylor’s one-year-old daughter, Jack, witnessed it. Fortunately, she and her mother were not injured.


  Taylor wasn’t the first to get shot. As early as the beginning of this year, Broncos cornerback Dai Lun Williams was killed in a nightclub in Denver. In addition, the case of Webran Pata, the defensive line of the University of Miami, was shot dead in November last year, and the incident was only a few miles away from Taylor’s house.


  Taylor worked as a running forward and a defensive guard in Miami, and his father, Pedro Taylor, was the chief of police in Florida. It is said that Taylor rarely gives interviews to the media, but he is definitely a popular person in private and is the leader of the team’s locker room.


  "Since I met him, this period of time seems to have passed." Redskins James said. "He never gives in to anyone. He is an admirable man. It is a pity to see this happen. " > > Do you think Sean Taylor’s murder is a sports problem or a social problem?


  Actually, Taylor is not a quiet person. After joining the NFL, many problems came one after another. First, he fired his agent and missed several rookie meetings, which directly resulted in a ticket of $25,000. In addition, he was accused of drunk driving, and although the charges were eventually dismissed, the whole Redskins team was distracted for several months. Tickets, big and small, are always with Taylor. Such as dress violation, being late and so on. Taylor paid the league a fine of $17,000 for spitting in the face of Michael Pittman of the Tampa Bay Devil Rays in the playoffs last year.


  In 2005, Taylor was sentenced to two misdemeanors and suspended for 18 months on suspicion of threatening others with a gun. This eventually became an indelible shadow in Taylor’s heart, and he was determined to change himself. Shortly after her daughter was born, her teammates noticed that the bad boy was gradually maturing.


  "It’s hard to expect people to grow up overnight," said teammate and best friend Clinton. "But since having children, Sean is like a different person, and everyone here can feel it. He always smiles and often discusses his children with everyone. " > > Mourning for Sean Taylor


  This year, Taylor transformed into a real security guard, using his speed and strength to crush opponents. Even though he missed two games because of a knee injury, Taylor still topped the league data with five interceptions.


  "I just finished my work seriously," Taylor gave a rare interview during the training camp. "I don’t want to yell like a child all day in the future. I could have done this and that. What I want to say is that I am very healthy now and my career has reached the fourth year. There is no reason not to work hard. "


  As we all know, Taylor is a hard worker.


  "He loves this sport. He feels that he was born for this. " Redskins coach Joe Gibbs said. "As far as I can see, Taylor has matured over the past year or so, and I think his daughter has contributed a lot. This is a real growth. "

Editor: Lu Fangfei

The "Black Pearl" restaurant is equipped with top-class wine and internal reference wine & public comments send you a New Year’s banquet to invite you to celebrate the New Year.

Longteng Jia Chen Year, He Xinchun inside.
In the Spring Festival of the Year of the Dragon, three "Black Pearl"&"Golden Wutong" restaurants were selected in Changsha: Moquan Fengwei, Lanqilin and Liyintai, and the "Inner Reference Wine Longteng Jiachen Group Annual Banquet" with a value of 2,987 ~ 2,999 yuan was presented.
Drinking Hunan wine, eating Hunan cuisine, and talking about Hunan feelings make this New Year "Hunan" delicious.
Enjoy the "black pearl"&"golden phoenix tree" in the year of dragon and dragon.
Hunan people pay attention to "no wine, no seats" during the Spring Festival. A cup of fragrant Hunan wine has become an atmosphere for visiting relatives and friends, entertaining guests and giving gifts for reunion, and it has also become the most solemn Chinese New Year ceremony for Hunan people.
"Black Pearl Restaurant", as the "China people’s own food list" launched by the US delegation, represents the top level of the restaurant in cooking level, experience, inheritance and innovation. "Golden Wutong Restaurant" is a long-term list created by Phoenix. com-I hope it can witness the century-old exquisite catering market in China.
Moquan Fengwei Restaurant in Runhe International Plaza, Kaifu District, Changsha, is a guide to the 2023 Black Pearl Restaurant, a diamond restaurant and a guide to the 2022 Golden Wutong China Restaurant, which was jointly founded by the master of Hunan cuisine, Wang Moquan, and the master of Hunan cuisine, Wang Yanfeng and his son. It has eight boxes and is named after eight scenic spots in Xiaoxiang, such as rainy night, autumn moon in Dongting and sunset photos in fishing villages. Its classic Hunan cuisine pays attention to sour and spicy, delicious, soft and healthy, even nuanced to the shape. Representative dishes include family heirloom Kansai sea cucumber, hot and sour cuttlefish slices, beef tripe with hair, Zuan cuisine, South China shredded chicken rolls, Moquan fried rice and so on.
Neishenjiu Longteng Jiachentuan Annual Banquet
Blue Kirin in Changsha Yunda Plaza is a two-star restaurant (two stars in a row) which is a guide to China Restaurant of Golden Wutong in 2023. It sells French blue dragon, black abalone, stone fish and other expensive high-end seafood. In high-end dinner, Blue Kirin is more fashionable, fashionable and international, and has become a punching place for stars and entrepreneurs, which is a new benchmark for high-end catering in Changsha.
Neishenjiu Longteng Jiachentuan Annual Banquet
The carp hidden terrace in Kaifu District of Changsha is a 2022 Golden Wutong China restaurant guide and one-star restaurant, a quality restaurant hidden in a small courtyard in koi fish. Huizhou courtyard villa, lake island, pavilions and waterside pavilions, box environment is very suitable for business banquets and family dinners, each with a viewing terrace, which is quite interesting.
Neishenjiu Longteng Jiachentuan Annual Banquet
A mouthful of rich wine, a mouthful of classic Hunan cuisine, and a taste of life, you will know the depth of internal reference.
Online and offline gifts are repeated, and He Xinchun is inside
After traveling all over Qian Shan, I miss this piece of Hunan most. I have tasted all the ups and downs, and I will never forget the rich taste of my hometown.
In order to create an intoxicating and warm Chinese New Year experience for Hunan relatives, from January 20th to January 29th, the activity of "Inner ginseng wine invites you to celebrate the New Year with black pearl" was launched by the public comment. Just search for "Inner ginseng wine" on the platform of "public comment", click into the brand window, and you can participate in the reunion dinner lucky draw, and win the "Black Pearl Restaurant" by online lottery.
Poster of Annual Banquet of Inner Ginseng Wine Longteng Jiachen Group
In the Spring Festival of the Year of the Dragon, together with the ginseng wine, start the first wave of good luck in the New Year and add a little "richness" and "auspiciousness" to your life.
A heavy gift, buy the Jiachen version of the internal reference offline, and send the "Black Pearl" reunion dinner. From January 20th to February 8th, 2024, consumers can buy five or more pieces of 52-degree 500-ml ginseng wine (Jiachen) at the designated ginseng wine store offline, and then get a customized "Longteng Jiachen Group Annual Banquet" in the designated restaurant, which contains one bottle of 52-degree 500-ml ginseng wine (Jiachen).
52-degree 500mL ginseng wine (Jiachen)
Double gift, the public comment online to buy the "Longteng Jiachen Group Annual Banquet" package, to win a good gift. From January 20th to February 8th, 2024, through public comments, you can get a bottle of 52-degree 100mL internal reference wine (tasting) by snapping up a set meal with the value of 1488 yuan for carp hidden platform, 1500 yuan for Moquan peak flavor and 1500 yuan for blue unicorn in a limited time.
Neishenjiu Longteng Jiachentuan Annual Banquet
Triple gift, purchase of internal reference wine (Jiachen), open the lid and scan the code to win the prize. By June 30, 2024, opening a bottle of ginseng wine (Jiachen) won the first prize, among which the second prize was "another bottle", and the winning rate was as high as 16.67%.
Buy ginseng wine (Jiachen), open the lid and scan the code to win the prize.
Life is full of different tastes, just like a glass of ginseng wine. Born in Hunan, the ginseng wine understands the hospitality of Hunan people and the wonderful gathering of Hunan people. Understand the way of Hunan people’s food and know the beauty of Hunan people’s customs; Understand the way of Hunan people’s struggle and the spirit of Hunan people.
52-degree 500mL ginseng wine (Jiachen)
Love, the year of the dragon. I wish you a happy New Year, a happy family, good luck in the Year of the Dragon and a happy New Year!
Reporting/feedback

Love the Spring Festival sweet punch card | The group annual banquet should also be full of quality.

It’s getting closer and closer to the New Year’s Eve, and many families have already started to have a group dinner. Perhaps family members will be absent this year, perhaps the scale will be reduced, but the sense of ceremony brought to each family by the group annual banquet is indispensable. No, these hotels in Chengdu provide a rich menu for the group annual banquet. Whether it’s in-house food, take-out, or inviting chefs to your home, you can always find the quality that suits you.
Rong cheng Xin chun Zun Xiang Tuan nian Yan
This year, the Royal Seal Chinese Restaurant of Hilton Chengdu launched the Rongcheng Spring Festival Enjoying Group Annual Banquet: the Year of the Ox, the New Year Group Annual Banquet and the Jinniu Spring Festival Banquet. At the same time, in response to the change of COVID-19 epidemic situation, the hotel also launched a take-away delivery service. In addition to the regular set of dessert drinks, delicious meals such as group annual banquet and soup pot can also be delivered home, bringing a variety of choices for family gatherings in special periods. In addition, during the Spring Festival, the hotel’s MIX restaurant will also provide a rich buffet lunch and dinner, and will also hold a wealth of fun activities for parents and children every day to celebrate the New Year of the Ox with the guests.
Niu zhuan gan Kun Hao Xin nian
This year, the New Year’s Eve dinner at JW Marriott Hotel in Maoye, Chengdu is ready. The family followed Master Sun, the chef of Marriott Chinese Restaurant, to explore the authentic flavor of the year and unlock the warmth lingering in the depths of memory. Its representative work: the first dish in the new spring, "Cooking in the hall for 4 minutes and 30 seconds", means that there is more than enough every year, and it is prosperous when it is prosperous. Thick soup Buddha jumps over the wall, golden garlic baked Alaskan crab, secret mushroom steamed crab, black truffle baked Boston lobster, fish caught in the wind and water with auspicious meaning, with ingredients as a token, rich and delicious food symbolizes the prosperity of the new year.
New Year’s Year of the Ox Group Annual Banquet
Due to the epidemic situation, Chengdu Rui J Hotel Banquet Hall, Banquet Hall and Yunfu launched a small New Year reunion package on the occasion of the Spring Festival. A variety of New Year’s Eve dinners combine authentic Sichuan cuisine and new Cantonese cuisine. The chef recommends the dishes: fresh abalone head and Buddha jumping wall, and black dragon pond fat fish with abalone, sea cucumber, gelatin and other ingredients. Each bite is a brand-new baptism of taste buds from different dimensions of color, fragrance and taste. At the same time, the hotel also launched a take-away service for New Year’s Eve, which made the group year full of warm ceremonies without losing quality.

00:50
Star chef wakes up the happy taste on the tip of her tongue when she gets home.
This year, the Diaoyutai Boutique Hotel in Chengdu launched a family portrait of Diaoyutai seafood, featuring a collection of seafood such as Liaoshen, abalone, scallop, skirt and fresh shrimp, supplemented by pigeon eggs and beef tendon, as well as small Tang cuisine, alpine arhat bamboo shoots, flower mushrooms and other delicacies, presenting a unique delicacy. Family photos also support delivery service, so that guests can enjoy delicious food without leaving home.
Not only that, the hotel also started the "Star Chef Home" service, and Mao Yi, the chef of Chinese food in the hotel, led a team to serve the guests in the main city of Chengdu, so that you and your family can enjoy the star-rated group annual banquet at home.
Chengdu Chao "Niu" Nianwei Reunion Dinner Hard Dish Takeaway
This Spring Festival is not far away. Shangri-La Hotel in Chengdu has launched a "hard dish take-out package for reunion dinner", and also provides independent private rooms for guests with less than 10 people. Xianggong hangs roast chicken, Boston lobster, Cantonese-style stewed beef brisket, etc. Chef Liu, the executive chef of Xianggong, specializes in blessing the group annual banquet for you. Abalone, sea cucumber, gelatin, conch, scallop, tendon and other assorted seafood essences are gathered into a can of Futiaoqiang, which instantly enhances the quality of the New Year’s Eve dinner.

01:08
Reporting/feedback

Joker Xue brand down jacket failed to pass the sampling inspection: the problems of star clothing brands are frequent, and the control ability of commercial links is insufficient

Image source: vision china

Blue whale financial reporter Wang Hanyi

On January 4th, "Joker Xue clothing brand down jacket is unqualified" boarded a hot search, which triggered a heated discussion. In this regard, the brand apologized overnight and said that it could apply for a refund. It is not uncommon for stars to set foot in the clothing industry, and there are also many people who cause doubts and group ridicule. Why are entertainment stars easy to "roll over" as clothing brands?

In fact, behind the strong brand exposure, the lack of control over the complete commercial link is a very important reason.

Dangerous People down jacket failed the sampling inspection.

According to the reporter of Blue Whale Finance and Economics, recently, Shanghai Municipal Market Supervision Bureau announced two batches of unqualified down jacket products, among which, Shanghai Yanxun Trading Co., Ltd. sold "DANGEROUS PEOPLE" brand short down (model specification: 175/88al; Article number: 22410DJ287N), the filler nonylphenol+octylphenol+nonylphenol polyoxyethylene ether+octylphenol polyoxyethylene ether is measured to be 234.41mg/kg (the standard value should be < <100mg/kg), which is inconsistent with the standard requirements.

Image source: Shanghai Market Supervision WeChat WeChat official account screenshot

"Alkylphenol (AP) and alkylphenol polyoxyethylene ether (APEO) are environmental hormones. The unqualified project will easily affect the normal hormone secretion of the human body. " The Shanghai Municipal Market Supervision Bureau pointed out.

On January 4th, Weibo, the official of Dangerous People, issued a statement letter on the results of random inspection by Shanghai Market Supervision Bureau, which mentioned that "after rapid self-inspection, it was found that the unqualified product was the sixth batch of this product. The company immediately contacted the production company and asked it to stop producing the product and conduct self-inspection. At the same time, the company has also cancelled the follow-up cooperative production relationship with the production company about the product. "

Image source: Dangerous People official Weibo

The statement letter also mentioned that consumers who have purchased the product after January 1, 2023 can apply for a refund through the original purchase channel, and the company will refund the money for consumers as soon as possible.

On a social media platform, some netizens posted a successful refund page and said, "I bought it in January 2023 and returned it in less than 10 minutes after contacting customer service."

Dangerous People (hereinafter referred to as "DSP") is a menswear brand launched by Joker Xue in 2015. According to a survey by Blue Whale Finance reporter, as of January 8th, its Tmall store had 1.89 million fans and its JD.COM store had 549,000 followers. Except for the new black box product launched this year, the price exceeds 1300 yuan, and the prices of other products are between 199 yuan and 499 yuan. The pricing is relatively close to the people, and the sales volume is considerable. The down jacket has sold over 10,000 pieces per month at the highest.

Eye-catching shows that Shanghai Yanxun Trading Co., Ltd. changed its investor (equity) in January 2019, and Joker Xue withdrew from the ranks of shareholders and added Xin Liang, who is now jointly held by Xin Liang and Zhang Fan.

Although he has retired from the ranks of shareholders, Joker Xue is still the brand manager of DSP, and often appears in the live broadcast room to promote the products.

Jiang Han, a senior researcher at Pangu Think Tank, told Blue Whale Finance reporter that the problems in the sampling inspection of Joker Xue brand down jackets may be caused by quality problems in the production process or inadequate supply chain management, which makes the products fail to meet the standards.

Stars create many brands, but few break through.

Star street track has been in a state of "supply exceeds demand". Whether it is mainstream artists such as Joker Xue and Bai Jingting, idol stars such as Z.TAO and Dylan, or rappers Ma Siwei and KNOWKNOW Know who have gradually entered the public’s field of vision in recent years, many artists are running their own clothing brands.

Jiang Han believes that on the one hand, many stars have a strong interest in fashion and fashion design, and they hope to show their fashion taste and design concept through their own brands; On the other hand, stars themselves have high popularity and influence. They can promote their brands through their popularity and attract fans and other consumers to buy them. In addition, clothing brands have high profit margins, and stars can get higher economic benefits by making their own brands.

The business dividend brought by "Artist’s Aura" made the stars focus on the clothing business. Depending on the star’s personal influence and fan base, the initial stage can certainly empower brands well, and some brands may be able to gain a foothold.

But the opposite of the advantage also means higher attention, and fans will have higher requirements and expectations for the products. Many star brands are considered to be cutting leeks because of price, quality and after-sales service, and many brands are forced to close down before they are on the right track.

Previously, Lu Han’s personal fashion brand was questioned by fans about the clothes he bought for 1,500 yuan, which were "full of threads".

Nabi, Nana Ou-yang’s own brand, was once caught in the same controversy. A pure white nightgown of 988 yuan and two pairs of pure white cotton socks of 168 yuan were touted as "sky-high price". In addition, the composition of the nightgown is 86% polyester fiber, 13% viscose fiber and 1% spandex. The main material polyester fiber is also recognized as "cheap fabric" in the industry. Some netizens believe that, on the whole, nabi pajamas are not sincere enough in all aspects from fabric, pattern to workmanship. A survey by the Blue Whale Financial Reporter found that the nabi applet has stopped operating.

If the cold reception of nabi brand is a temporary misjudgment of the consumer market by Nana Ou-yang and other new generation stars, then the gradual disappearance of many old brands shows that it is not a simple way for stars to start their own brands.

At the beginning of 2023, the Shawn Yue personal brand MADNESS, which was founded for more than 8 years, reported the closure of the Tmall store; Edison Chen’s personal brand JUICE also withdrew from Sanlitun after seven years of operation; Mayday A Xin and STAYREAL, a street brand founded by illustrator Buliang, also have the action of closing offline stores and so on.

In this regard, Jiang Han analyzed: "First, stars may lack professional knowledge and experience in the clothing industry, resulting in inadequate supply chain management in the production process; Second, the brand positioning is not clear, and the product style and price are out of touch with the market, which leads to consumers not buying it; Third, over-reliance on the star effect, the product itself lacks core competitiveness, when the star effect gradually weakens, it is difficult for the brand to maintain good market performance; Fourth, the competition in the clothing market is fierce, and there are many brands at home and abroad. Star clothing brands need to face fierce competition with other brands. A little carelessness may lead to poor market performance. "

Lack of complete commercial link control

Why are star clothing brands easy to "roll over"? What is the operation mode behind the star clothing brand business?

The White Paper on the Development of Trend Culture published by CBNData points out: "Some stars create a brand first, and then hand it over to the outsourcing team. They don’t understand the trend culture, and blindly doing it will be counterproductive."

Zhang Yi, CEO and chief analyst of Ai Media Consulting, said that at present, most star brand business can be understood as OEM business. In the whole business process, most stars actually don’t understand the brand business, but hand it over to brokerage companies or other partners. Stars mainly play the role of drainage and are responsible for front-end traffic. Zhang Yi believes that this is one of the reasons why most star street brands are not very successful.

Take nabi, a brand in Nana Ou-yang, as an example. Stick Stack, the agency behind it, is a company whose main business is the operation and incubation of international fashion brands.

Judging from the brand model created by Joker Xue, it also relies on third-party factories for OEM. Although OEM is a very common production mode, it also means that the brand needs to supervise and control the product line more strictly.

Strong exposure is the first step for the brand to go out of the circle. How to quickly adjust tactics to cope with the changing market is the key factor for the long-term development of the brand.

Cheng Weixiong, a senior brand management expert and founder of Shanghai Liangqi Brand Management Co., Ltd., told Blue Whale Finance: "Only a star IP person can set up a brand, and a brand should have its own unique style and tonality. If you are a buyer, you should make corresponding purchases according to the brand’s own style and tonality; Or don’t be a buyer, have your own design and R&D team, do a good job in the research and development of styles, then do a good job in the screening of corresponding factories, and finally place an order, and at the same time conduct QC follow-up after-sales. Without the follow-up means and measures before, during and after delivery,’ rollover’ is inevitable. "

Zhang Yi suggested that stars should first have a strong supply chain as a support, and the quality should be guaranteed at the same time when the price is high. "No matter what products are made, all premiums should be supported by product quality, otherwise it is likely to backfire and bite the stars themselves."

It is true that in the clothing business, stars should be familiar with the whole commercial link of products from production to sales, and the different requirements of different nodes are responsible for the results.

After all, marketing is only a small part of the whole business chain.

Reporting/feedback

Iqiyi opens online movie 2024 with a new cooperation mode: the account will be divided according to the viewing time ladder.

Zhongxin Jingwei, December 19th, on December 18th, iQiyi announced that from January 1st, 2024, the new cooperation rules will be implemented in the online movie billing mode, and the income of all members who have exclusive cooperation in premiering movies and the income of premiere movies of Cloud Cinema in the membership billing period (SVOD) will be adjusted from "long billing on time" to "long billing on time". After adjustment, the online movies exclusively launched on the iQiyi platform, during the billing period, members watched for more than 10 million hours, more than 6 million hours and less than 6 million hours, and the corresponding 10,000-hour ladder billing prices were 3 yuan, 2 yuan and 1 yuan, respectively, and the final total box office was the sum of the income of each ladder.

The new billing mode maintains the service direction of the platform without pre-rating, and the audience’s consumption preferences directly determine the revenue of the film. At the same time, on the basis of "dividing accounts according to members’ viewing time", it will be further developed into the mode of "dividing accounts on time and long steps", which will help to further play the value of "audience choice" and benefit excellent films.

All along, iQiyi has continuously encouraged excellent film online distribution through the iteration of online film distribution cooperation mode, and is committed to creating a fair, healthy and transparent film online distribution and trading market for filmmakers.

In 2022, iQiyi took the lead in canceling the rating of online movie platforms, and adjusted the "effective click-and-play (VV) billing" to "billing according to the viewing time of members". At the same time, the "Cloud Cinema Premiere" mode was introduced, and the double window period of PVOD+SVOD was used to divide the accounts. The user’s willingness to purchase tickets online and the viewing time of members became the decisive factors affecting the film’s revenue. At the beginning of 2023, iQiyi launched the box office inquiry system of the premiere movie of Yunying Cinema to share the platform data capability with filmmakers; In August of the same year, Iqiyi cancelled the review link of the filming platform for films that have obtained the "network drama distribution license" or "national film bureau film release license" and met the premiere conditions of members, further simplifying the cooperation process between the film parties.

After the platform launched a series of cooperation measures to simplify the film cooperation process, give the audience the right to choose the market, and make the box office data open and transparent, more powerful filmmakers who can create films that the audience loves stand out. In 2024, iQiyi will continue to serve filmmakers in this direction, and work with outstanding filmmakers to find good stories and provide users with more good movies. (Zhongxin Jingwei APP)

Author: Qin Zhiwei

After reading these ten classic movies, it is equivalent to reading ten classic literature!

1905 movie network news The ancients said, "There are poems and books in your belly that flatter you."Reading makes people wise and sensible.It is also the source of our happiness &mdash; &mdash;"The book has its own golden house, and the book has its own Yan Ruyu."


On the history of film,Films based on literary works also have a place.This kind of film has a certain basic audience.But it is always criticized by the audience."A thousand people have a thousand Hamlets in their eyes."There must be a novel in your heart that is worth adapting.



April 23 rdIt coincides with World Book Day.In this season of "sharing the four monsoon seasons and sharing reading pleasure",Let’s recall the ten years when literature was adapted into movies.From it, I can see the fireworks that collide with literature and movies.



Tangshan Earthquake is adapted from Aftershock, a novel by Zhang Ling, a writer from Canada, which tells the story of a surviving girl who was separated from her family in Tangshan Earthquake for 32 years.


In 2009, one year after the Wenchuan earthquake, director Xiaogang Feng decided to adapt it into a movie."23 seconds" and "32 years" are the core of novels and movies &mdash; &mdash; The short 23-second earthquake changed the life of the girl and her family for 32 years.It shows the impermanence of life in the face of great disasters and praises the tenacity of life.


When the film was adapted, the scene of the 2008 Wenchuan earthquake was added. In the film, the brother and sister met each other at the scene of the Wenchuan earthquake relief after many years, and reached a life dialogue through time and space with images.



"33 days of lovelorn love" pioneered the domestic "chick movie", and also pushed the light novel with relaxed and pleasant words into the field of film literature adaptation.Bao Jingjing, a writer, successfully became a screenwriter across the border with his pungent, clean, slightly teasing and self-deprecating style.


The film "33 Days of Lovelorn Love" truly presents Bao Jingjing’s language style, brisk camera language, lively editing, and constantly emerging golden lines.At the beginning, did you also laugh and follow the heroine step by step out of the trough of lovelorn?


Because the movie tells us that love is very important, but life itself is more important.



Listening to the Wind is not the first time that Mai Jia’s novels have been made into films and television. The TV series Plot Against the Wind and the movies are the pinnacles of domestic spy war themes.Listening to the Wind is a movie version of the novel "Assassination", which tells the story of how the blind He Bing uses his keen hearing to help the organization obtain information.


Mai Jia’s novels not only have strict logic like detective novels, but also present the characters’ hearts and the changes of the times through legendary twists and turns and suspense stories.


"Listener" invited the cast, with Siu Fai Mak and Zhuang Wenqiang as screenwriters and directors, and Tony Leung Chiu Wai and Zhou Xun as starring roles, and presented an exciting spy war drama for the audience.


"To the Youth We Will Die" started the wave of domestic youth films. Since this film, almost every generation of youth has been filmed.


As a masterpiece of online literature, To Youth also sets a benchmark for the adaptation of movies by online literature.The profound thinking about youth in the original works, through the intuitive presentation of nostalgic scenes in the film, directly aroused our memories of youth, which made us have similar life experiences and triggered youth feelings.


The charm of literature may lie in empathy, and images can lead you through time and space, which is also the charm of movies.



"To Youth" tells the story of the youth of the post-70s generation, while "In a hurry that year" is a youth film customized for the post-80s generation.With humorous words, the novel depicts a picture of post-80s youth through the ten-year love story between Fang Fen and Chen Xun.The green campus, ignorant feelings and precious friendship are slowly unfolding with one national event after another.


The film version of "In a hurry that year" has beautiful pictures and sincere feelings. Are Eddie Peng Yuyan and NiNi the best candidates for Chen Xun and Fang Fen in your mind?


And the song "In a hurry that year" sung by Faye Wong, did it ever make you cry, reminding you of those years when you buried your love in your youth?



As a novel with a length of 540 thousand words, Wolf Totem has been written for more than 30 years. It is the testimony of the author Jiang Rong who lived in Dongwuzhumuqin Grassland in Ximeng, Inner Mongolia for 11 years.The protagonist of Wolf Totem is not a man, but a wolf. Therefore, it is more difficult to film and television the novel, and it also attracts the French director Jean-Jacques Arnault to come to China not far from Wan Li to shoot.


In 2009, when the film project was established, "Wolf Totem" took six years to shoot, and it was destined to be a masterpiece that could not be reproduced since it was domesticated for the film.


Although the space is limited, the film Wolf Totem restores the legendary story about wolves in the original work to the greatest extent, and also presents the Inner Mongolia prairie with abundant water and grass on the big screen, and reveals the close relationship between the natural environment and human behavior.


The film "July and An Sheng" is a rare masterpiece of film and television adaptation beyond the text &mdash; &mdash; It not only captures the exquisiteness and degeneration between Anne Baby’s words, but also enriches many details.The film sublimates a youth literature centered on love into a film and television work focusing on women’s feelings and discussing growth, choice and fate.


The success of July and An Sheng is also inseparable from Zhou Dongyu and Sandra.The two young actresses, one static and one dynamic, are full of tacit understanding in contrast, and their wonderful cooperation in the film has also made their acting career a highlight moment.


Ceng Guoxiang, a young director, also stood out with July and An Sheng and became one of the representatives of young directors.


The Legend of the Demon Cat is adapted from the famous novel Shaman Empty Sea by Japanese writer Baku Yumemakura. The twists and turns are the characteristics of his works, and his love for the culture of the Tang Dynasty makes him write all the romantic stories of the Tang Dynasty in his book.


In order to reproduce the style of the Tang Dynasty, director Chen Kaige spent six years building a palace in Xiangyang.During the filming, Baku Yumemakura went to Xiangyang to visit the crew of The Legend of the Demon Cat, and when he got off the bus, he burst into tears &mdash; &mdash; Director Chen Kaige’s restored book, Datang, can be presented to him. As a writer who constructs a dream world with words, how lucky he is.


For the ultimate pursuit of art, The Legend of the Demon Cat not only tells a sad and tactful love story, but also presents a dreamlike Tang Dynasty.This is the charm of images, which leads us to cross the time gap and appreciate the prosperity of the Millennium.



As a Beijinger, Zhang Beihai wrote his love for Beijing in the novel "Xia Yin". In his works, the prosperity of the capital, the chivalrous courage of Beijingers and the warmth and coldness of the people in Beijing are presented one by one.


Jiang Wen, a Beijinger, also empathized with his feelings, and made "Xia Yin" into "Evil Does Not Suppress Righteousness".The film magnifies the romantic feelings in the book, and also bears a deep imprint of Jiang Wen. The beautiful silhouette on the eaves of an alley in the sunset is the "chivalrous seclusion" in Jiang Wen’s mind.


Although it is a martial arts story, whether it is a novel or a movie, it is obvious that the story is telling the times, the wheel of history is rolling forward, and the old and the new alternate, and the Beijing is misty, but it is not the same.



Liu’s science fiction is so wonderful that it is very suitable for adaptation into a movie. However, Liu’s science fiction is so grand that it is difficult to adapt it into a movie.


The Wandering Earth in 2019 is a successful attempt. It is not a complete re-enactment of the plot of the novel, but an interception of a story line in the novel.The operation of simplifying the complex allows the film creator to have enough space to present the sci-fi world in detail in the novel.


Therefore, The Wandering Earth has made a leap in the sci-fi genre of China’s films, providing an excellent template for the "aborted" Three-body film.


Literature is the nutrient solution of the film, which has been nourishing the film since its birth &mdash; &mdash; The fireworks between them are gorgeous but not short-livedThe first incense burnerFlowers in FlowersA Writer’s Odyssey&hellip; &hellip;


Many literary adaptation films are being made. While we are waiting for new works, we should take advantage of this spring to read a masterpiece, wander between the lines and cultivate ourselves. Watch a film adapted from literature, have some fun in the video story, find a comfort, and feel the charm of words and light and shadow together!


WANDA CINEMAS will change hands, resume trading "one word" daily limit! The transferee has produced many explosive TV dramas such as nirvana in fire and legend of miyue.

On December 13th, WANDA CINEMAS (SZ002739) resumed trading at a daily limit. As of press time, WANDA CINEMAS reported 13.7 yuan/share, an increase of 10.04%, with a market value of 29.86 billion yuan.

On the evening of December 12, WANDA CINEMAS announced that on December 12, 2023, WANDA CINEMAS Co., Ltd. (hereinafter referred to as "the company" and "WANDA CINEMAS") is the indirect controlling shareholder of Beijing Wanda Cultural Industry Group Co., Ltd. (hereinafter referred to as "Wanda Cultural Group") and its wholly-owned subsidiary Beijing Hengrun Enterprise Management Development Co., Ltd. (hereinafter referred to as "Beijing Hengrun"), the actual controller of the company, Mr. Wang Jianlin and Shanghai Ruyi Investment Management Co., Ltd. (hereinafter referred to as "Ruyi Investment"). Signed the Equity Transfer Agreement on Beijing Wanda Investment Co., Ltd. (hereinafter referred to as the Equity Transfer Agreement) to transfer 51% equity of Beijing Wanda Investment Co., Ltd. (hereinafter referred to as Wanda Investment) to Ruyi Investment (hereinafter referred to as the transaction).

As of the disclosure date of this announcement, Wanda Investment holds 435,873,762 shares of WANDA CINEMAS, accounting for 20% of the company’s total share capital, and is the controlling shareholder of the company. If the above transaction is finally implemented,Ruyi Investment will hold 51% equity of Wanda Investment, and Mr. Ke Liming will be the actual controller of Ruyi Investment, and will indirectly control 20% equity of WANDA CINEMAS through Wanda Investment. The actual controller of the company will be changed from Mr. Wang Jianlin to Mr. Ke Liming.

Image source: every original

On December 12, 2023, Wanda Culture Group, Beijing Run and Mr. Wang Jianlin signed the Equity Transfer Agreement with Ruyi Investment, intending to transfer their 20%, 29.8% and 1.2% equity of Wanda Investment (holding 51% equity of Wanda Investment in total) to Ruyi Investment, with a total transfer price of RMB 2.155 billion.

Prior to this transaction, Wanda Investment, the controlling shareholder of the company, held 20% of the shares of the company, and Wanda Culture Group, Beijing Luorun and Mr. Wang Jianlin held 51% of the shares of Wanda Investment. Mr. Wang Jianlin indirectly controls 30.9% of the equity of WANDA CINEMAS through Wanda Investment, Wanda Culture Group, Shenxian Rongzhi Xingye Management Consulting Center (Limited Partnership) and Ms. Lin Ning. The actual controller of the company is Mr. Wang Jianlin. Before the change, WANDA CINEMAS’s shareholding control relationship is as follows:

Prior to this transaction, Mr. Ke Liming held 16.34% of the total share capital of China Ruyi Holdings Co., Ltd. (hereinafter referred to as "China Ruyi"), and Shanghai Ruyi Film and Television Production Co., Ltd. (hereinafter referred to as "Ruyi Film and Television"), which was controlled by China Ruyi through an agreement, held 49% of Wanda Investment.

After this transaction,The controlling shareholder of the company is still Wanda Investment, and Ruyi Investment holds 51% of Wanda Investment.Ruyi Investment is a wholly-owned company owned by Mr. Ke Liming, who indirectly controls 20% equity of WANDA CINEMAS through Ruyi Investment, and the actual controller of the company will be changed to Mr. Ke Liming.

In addition, China Ruyi Film and Television, which is controlled by Ruyi through an agreement, holds 49% of Wanda Investment, and Mr. Ke Liming also holds 16.34% of the total share capital of China Ruyi.
After the change, the shareholding control relationship of WANDA CINEMAS is as follows:

After this transaction,Mr. Wang Jianlin indirectly controls 10.9% equity of WANDA CINEMAS through Wanda Culture Group, Shenxian Rongzhi Xingye Management Consulting Center (Limited Partnership) and Ms. Lin Ning.

According to the announcement, Mr. Ke Liming, male, born in April 1983, is of China nationality and has no permanent residency abroad, with a postgraduate degree. He is currently the executive director and chairman of China Ruyi and the CEO of Pumpkin Films Limited. As an investor and producer, Mr. Ke Liming once led and invested in films such as Keep You Safe, Exchange Life, Moon Man, Hello Li Huanying, A Little Red Flower, Animal World, Sewing Machine Band, never gone, To Our Dying Youth, The Old Boy Raptors Across the River, Old Chinese Medicine Doctor, Old Pub, Frontier of Love and No War in Peiping.

Since the beginning of this year, Wang Jianlin, the founder of Wanda Group, has frequently "sold" its equity and reduced its assets. On July 10th, Wanda Investment signed a share transfer agreement with Lu Lili, intending to transfer its 180 million shares of WANDA CINEMAS to Lu Lili, with a total transfer price of about 2.173 billion yuan. Lu Lili’s most well-known identity is the "proprietress" of Oriental wealth. Then, on July 18th, Wanda Investment again plans to transfer its 177 million shares of WANDA CINEMAS unrestricted shares to Shenxian Rongzhi Xingye Management Consulting Center (Limited Partnership) at a transfer price of 1.317 yuan/share, with a total transfer price of about 2.336 billion yuan.

Wang Jianlin once made no secret of his ambition for the cultural industry. Many years ago, when faced with the news that Disneyland had settled in Shanghai, he boldly declared that it would be difficult for Disney to make a profit in the next 20 years. He clearly realized that China’s real estate industry has developed for more than 20 years, and in another 15-20 years, this industry may gradually shrink. In order to ensure the sustainable development of Wanda, he understands that the company must turn to diversified fields such as culture and tourism.

In order to realize this transformation, Wanda carried out a major overseas merger and acquisition as early as 2012, and acquired AMC Entertainment Holding Company, the second largest cinema in the United States, which was the first overseas merger and acquisition in China film history. Since then, Wanda Cinema has successively launched a fixed-income plan since July 2015, and plans to acquire 100% equity of Hoyts, the second largest cinema in Australia, and 100% equity of Muwei Fashion and Chongqing Shimao Cinema Management Company, a domestic film data company.

Wanda also owns its own listed company, wanda cinema line, which is in the leading position in the domestic industry and is regarded as an important quality asset of Wanda Culture Group by the outside world. However, affected by the epidemic situation in recent years and other factors, WANDA CINEMAS has also experienced some difficulties. According to the financial report data, in 2019 and 2020, the company lost 4.729 billion yuan and 6.669 billion yuan respectively. Although it achieved a slight profit in 2021, it fell into a loss again in 2022, with a net profit loss of 1.923 billion yuan.

Today, Wang Jianlin bid farewell to the original film and television dream.

"Before the epidemic, Wang Jianlin expressed his dissatisfaction with WANDA CINEMAS at the year-end summary meeting for two consecutive years. After the annual party, he will come to our floor, which impressed me deeply. He said in a bad tone that the cinema earned less and the company didn’t keep idle people. The film industry as a whole is only tens of billions a year, which can’t help the big group. " The employee recalled Wang Jianlin’s deep impression on the film and television business.

WANDA CINEMAS’s third quarterly report data shows that in the first three quarters of this year, WANDA CINEMAS’s operating income was about 11.347 billion yuan, an increase of 46.98% year-on-year;The net profit attributable to shareholders of listed companies is about 1.114 billion yuan.The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses is about 1.103 billion yuan; The net cash flow from operating activities was about 3.796 billion yuan, up 127.69% year-on-year.From January to September 2023, the company’s domestic cinemas achieved a box office of 6.22 billion yuan (excluding service fees)., an increase of 67.6% year-on-year, an increase of 5.2% over the same period in 2019; The number of people watching movies was 150 million, a year-on-year increase of 68.7% and an increase of 3.7% over the same period in 2019.

By September 30th, 2023, the company had 877 cinemas and 7,338 screens in China, including 709 directly operated cinemas and 6,159 screens, and 168 light assets cinemas and 1,179 screens. In the first three quarters, the company’s cumulative market share was 16.5%.

According to public information, Shanghai Ruyi was established in 2013, mainly engaged in the production and operation of radio and television programs and film distribution business. It is a controlled structural entity with 100% actual rights and interests in China Ruyi.The company has produced Hi, Mom’s To Youth, nirvana in fire, legend of miyue, Sewing Machine Band, A Little Red Flower and many other explosive TV dramas.Previously, among the four cornerstone investors introduced by Lehua Entertainment IPO, Sun Mass Energy, a wholly-owned subsidiary of China Confucianism and Italy, subscribed for $7.9 million in offering shares.

Image source: Company official website

It is worth mentioning that the largest shareholder of China Confucianism is Tencent. Including the introduction of China Confucianism, Wanda recovered 6.766 billion yuan in July through three equity transfers and the disposal of WANDA CINEMAS and Wanda’s investment equity.

National business daily Comprehensive WANDA CINEMAS Announcement, Shanghai Confucianism, official website and national business daily (Reporter Bi Yuanyuan)

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

national business daily

Reporting/feedback

Ministry of Agriculture and Rural Affairs: In order to prevent and control key diseases such as African swine fever, pig farms should consciously close their farms and reduce foreign exchanges.

The website of the Ministry of Agriculture and Rural Affairs released "Key Technical Measures for Strengthening the Management of Winter Pig Raising" on November 2: With the change of seasons, the weather gradually turned cold and the temperature in some areas dropped by more than 10℃. In order to reduce the impact of weather changes on pig production, entrusted by the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, the national expert group on pig industry technology system put forward the following five technical measures for the reference of farmers.
First, do a good job in the prevention and control of key diseases such as African swine fever
African swine fever virus likes cold and heat, likes tide and fears dryness, and the sudden drop in temperature has created favorable conditions for the spread of African swine fever virus. In order to prevent and control African swine fever and other diseases, pig farms should improve the biosafety system, consciously close farms, reduce foreign exchanges, and effectively prevent the introduction and spread of the epidemic.
First, strengthen the monitoring of abnormal pigs. All manifestations: elevated body temperature, diarrhea/bloody dysentery, vomiting, salivation, anorexia/anorexia, redness on the body surface, bleeding in the mouth and nose, bleeding in the abdomen, neurological symptoms, etc., should be sampled. Samples must be refrigerated or frozen as soon as possible after collection, and sent for inspection in time.
Secondly, do a good job in the daily management of pig farms. Reduce the frequency of staff entering and leaving the field; The site is relatively closed, and irrelevant personnel are prohibited from entering and leaving the site; Personnel enter the field to take a shower, change clothes and shoes, and articles are fumigated and washed before entering the field, and prohibited articles are prohibited from being brought in; Carry out secondary decontamination before the vehicle enters the site; The feed is put into use as soon as possible, and the feed packaging can be disinfected during the transition period, and then fumigated overnight after being put into the material warehouse; Minimize the number of people entering and leaving fields as much as possible, and cross-use of tools in different fields is prohibited; Different areas are equipped with different clothes and shoes, and the clothes and shoes are changed in and out of the unit; Animals such as dogs, cats, chickens, ducks and geese shall not be kept in the field, and the prevention and expulsion of stray dogs, cats, rats, flies and mosquitoes shall be done well; Standardize the treatment of dead pigs, minimize the breeding of flies, monitor the temperature, and close the area to avoid dogs, cats and mice; Cultivate the skills of pig breeders to identify abnormal pig farms, establish basic biosafety awareness, and select appropriate staff to train sampling skills; Strengthen the inspection and supervision of technicians and background managers on the daily behavior of pig farm keepers.
Third, do a good job in prevention and control of common and frequently-occurring diseases. Considering the sudden drop of temperature, the low temperature and high humidity environment can easily induce many common frequently-occurring diseases, including: pig respiratory diseases (mycoplasma pneumonia, pleuropneumonia, etc.), gastrointestinal diseases (colibacillosis, infectious gastroenteritis, epidemic diarrhea, etc.) and various skin diseases (mold disease, scabies, staphylococcosis, etc.). The control of respiratory diseases should start with eliminating pathogens, improving the environment of pig farms and strengthening feeding management. Gastrointestinal diseases are usually treated by rehydration, antidiarrheal, dehydration and acidosis prevention. Tannin, medicinal charcoal or bismuth subnitrate can be used for astringency and antidiarrheal treatment, and antibiotics can also be used appropriately to prevent secondary infection. With regard to the prevention and control of infectious gastroenteritis, epidemic diarrhea, swine flu and other infectious diseases in pigs, on the one hand, it is necessary to prevent the temperature of piggery from changing too much, and the ideal state is to control it within 2℃/ hour and prevent thieves from invading; On the other hand, it is necessary to carry out immunization and monitoring of pig infectious diseases such as foot-and-mouth disease, infectious gastroenteritis, epidemic diarrhea and swine flu, and do a good job in all-in and all-out management and empty column disinfection.
Second, do a good job in keeping the pig house cold and warm.
Thermal insulation and ventilation are the key to pig farm management in the season of sudden temperature change. Temperature is an important environmental factor affecting the growth of pigs. Pigs of different days have different adaptation ranges to temperature stress, that is, the optimal temperature for pig growth and development, which can be estimated by the following formula: t =-0.06 w+26, for example, the optimal temperature for 20 kg piglets is t =-0.06× 20+26 = 24.8℃ (t is the optimal temperature; -0.06 is the optimum temperature coefficient; W is the weight of the pig; 26 is the optimum temperature constant), and the following table lists the optimum temperature range of pigs at different ages. In response to the sudden drop in temperature, farms should first ensure that the doors and windows of pig houses are intact and prevent thieves from invading; Ensure that power supply, water supply, thermal insulation and other facilities are normal, focus on thermal insulation of piglets in delivery room and nursery, and create a warm and comfortable microclimate in pig house. Piggery buildings in southern China pay more attention to ventilation and cooling, and the ceiling insulation is poor. In order to obtain good ventilation effect, the ceiling is higher from the ground, which is not conducive to the temperature increase in the house. In order to cope with the sudden change of weather, a temporary two-story shed (generally 2 meters high) can be built above the pig bed in the shed, and infrared insulation lights, insulation boards, warm air stoves and other measures can be used to ensure the piglet heating in the delivery room and the temperature of the nursery.
Third, strict implementation of scientific disinfection procedures
African swine fever, pseudorabies and other viruses have strong resistance to the external environment, and their resistance to different disinfectants is also different, especially when the temperature suddenly drops, the disinfection effect is greatly reduced. Disinfection is a key link in the prevention and control of African swine fever and other diseases, and disinfection should be done from the following aspects.
Personnel disinfection. Personnel are one of the main media to bring pathogens into the pig farm, and all personnel entering the pig farm must be strictly disinfected. A staff bathroom should be set up at the gate of the pig farm. All personnel entering the farm should take a bath and change their clothes and shoes in the living area before entering the pig farm. Workers entering the production area from the living area also need to take a bath and change clothes and shoes in the production area. Clothes and shoes in the living area and the production area are strictly prohibited to be mixed. A pedal disinfection basin and a hand-washing basin should be set at the entrance of the pigsty. Workers should step on the disinfection basin and clean their hands when entering and leaving the pigsty.
Vehicle disinfection. The pig farm should adopt measures such as installing centralized feeding tower and upgrading the pig farm access platform to ensure that off-site vehicles do not enter the pig farm. Vehicles that really need to enter the site must be strictly cleaned, disinfected and dried.
Sterilization of materials. A one-way material disinfection room should be set at the entrance of the pig farm and the production area, and the disinfection room should be sealed well. For small materials, 10ppm ozone fumigation and disinfection can be used for more than 30min; Materials that need to be preserved at low temperature, such as vaccines, can be removed to the minimum package and then soaked or wiped with mild disinfectant for disinfection; For mobile phones, computers and other electronic equipment and precision instruments, they can be wiped with chlorine preparation first, and then disinfected at 65℃ for 30min. For large materials that cannot enter the disinfection room, a disinfection machine can be used for spraying disinfection or manual wiping disinfection.
Environmental disinfection. For the environment in office buildings and dormitory buildings, 0.5% peracetic acid or 1000 mg/L chlorine-containing preparation can be sprayed once in the morning and once in the evening. No-wash disinfectant is placed in offices, aisles, restaurants, transfer windows, bathrooms, etc., and hand disinfection is carried out at any time. For the pigsty corridor in the production area, the special person in the production area is responsible for spraying it with 2% caustic soda every three days; 2% caustic soda or glutaraldehyde is sprayed once a day for the passages and aisles in the site; The duty room and appliances in the house are sprayed and disinfected once a day.
Disinfection of piggery. It is best to implement the "all-in and all-out" production mode in modern scale pig farms, so as to carry out thorough terminal disinfection for each pig house. After all the pigs are transferred out, the pigsty must be thoroughly cleaned to remove all organic matters before disinfection, and then disinfected twice with effective disinfectants such as glutaraldehyde and sodium hypochlorite. Pay attention to using different disinfectants for disinfection twice.
Drinking water disinfection. Conditional pig farms can install water purification equipment to ensure the hygiene and safety of drinking water. Pig farms that cannot install water purification equipment can add disinfectants such as bleaching powder or sodium hypochlorite to their drinking water every week to eliminate pathogenic microorganisms in the water, and the drinking fountains or sinks should also be disinfected regularly. For corrosion-resistant equipment, try to use caustic soda or other disinfectants with strong bactericidal effect.
Disinfection of waste. Fetal membranes, stillbirths, etc. shall be collected, transported and treated harmlessly by special personnel. Pay attention to prevent cross-contamination in the process of collection and transfer, and the transfer tools shall be cleaned and disinfected in time and placed in the specified place. Personnel who enter the house to deal with dead pigs must wear disposable protective clothing, masks, hoods, gloves and water shoes, transport the dead pigs with special tools, and clean and disinfect them in time after treatment.
In addition, in the pig sales process, we must do a good job in personnel control. After selling pigs, we should thoroughly clean up the organic substances visible on and near the pig platform, spray foam cleaner for 30min, rinse and dry with clear water, and spray disinfectants such as caustic soda and chlorine preparation for disinfection. In order to avoid the cross between the people in the field going out to see the pounds and the pig collectors, it is best to install a physical partition on the pig outlet.
Fourth, properly adjust the diet formula and do a good job in daily feeding management.
First, appropriately increase the nutritional intake of pigs. Under the condition of low temperature environment, the maintenance needs of pigs increase, so the demand for nutrients such as energy increases. There are two ways to increase the nutritional intake of pigs: adjusting the feed formula, appropriately improving the energy level of the feed, such as adding 10% ~ 15% of corn or 2% ~ 3% of vegetable oil to the feed, and adding some multivitamins, amino acids and compound enzyme preparations with anti-stress and anti-oxidation abilities; Appropriately increase the feeding times, in winter, the days are short and the nights are long, and the pigs spend a long time on an empty stomach at night, so as to increase the daily feed intake.
Second, cold feed has a great influence on pigs in winter, so try to feed dry powder or warm water mixture, and provide clean warm water for pigs to drink freely if possible.
Third, it is necessary to strengthen management, especially to strengthen the management of suckling piglets, so that piglets can eat colostrum in time and feed suckling pigs in advance to promote their growth and development. With the strengthening of feeding management, the physique, cold resistance and disease resistance of pigs will be enhanced accordingly.
Taking warm water for pigs to drink, the water temperature is above 20℃, which can reduce diarrhea and body temperature loss of pigs. It is a good way to supply warm water to the integrated water tank of coal stove. The coal stove is in the water tank, which is connected with the water tank. Both the outer wall of the water tank and the smoke exhaust pipe passing through the water tank can heat the water in the water tank, which not only has high utilization efficiency of coal, but also has good heating effect, and is worth popularizing in cold areas such as Northeast China, Northwest China and North China.
At the same time, when the temperature is low, the supply of concentrate in the feed should be increased by 15% compared with usual. If possible, warm and wet plates can be used to feed, and the energy of the diet should be increased at the same time. It is suggested that the energy of the diet should be increased by 0.1 ~ 0.3 calories on the basis of the previous one in extremely cold season, and attention should be paid to the preparation of the diet to increase palatability so as to increase the feed intake. Supplementing mineral elements and vitamins, especially in sow and piglet stage, can increase the content of mineral elements in feed appropriately, and supplement silage and carrots evenly to prevent vitamin deficiency caused by long-term closure and short-term sunshine, causing skin diseases or reproductive obstacles.
Five, do a good job in breeding pigs, the implementation of self-breeding.
Self-propagation and autotrophy are conducive to preventing the introduction of foreign epidemic sources. If introduction is really necessary, relevant disease detection should be done in advance to prevent the purchase of sick pigs and recessive infected pigs. After the breeding pigs arrive, they are kept in isolation for 40-60 days, immunized according to established procedures, and can only be kept in mixed groups after it is confirmed that there is no epidemic disease.
Reporting/feedback