At 18:41 PM on April 1, 2003, the legendary Leslie Cheung passed away quietly at the age of 46.

The "Passion" concert showcased Leslie Cheung’s enthusiasm for the Chinese music scene and has become a classic in the hearts of many audiences. Some media have given the concert a high evaluation that "from the performance form, artistic concept, costume props, and audience response, it represents the highest level of Chinese concerts, and no one has surpassed it so far."

He used a concert to fully perform his tortuous and legendary life, and also brought an avant-garde, gorgeous and elegant audio-visual feast to all the audience.

In order to reproduce Leslie Cheung’s classic work, on April 1 this year, the top algorithm team of Tencent Cloud Multimedia Lab repaired, Tencent Music Entertainment Group joined hands with Universal Music’s record label Polygold, and jointly presented the "Leslie Cheung 2000" Hot Love "Concert Ultra HD Repair Edition" for the first time in the world in conjunction with Tencent Cloud, WeChat Channels, Tencent Video and other teams.

This is also the first time that the master tape of "Hot Love" concert has been restored by ultra-high definition, which has been treasured by Polygram Records before. Thanks to the blessing of digital restoration technology, this "era symbol" that has been in the dust for more than 21 years has been unlocked for the first time, and it has been broadcast live through WeChat Channels, Tencent Video, Tencent Music Entertainment Group and other platforms, reliving the peerless style on the stage of Leslie Cheung.

The dust-covered master tape has been restored for the first time in 21 years

When it comes to the "Hot Love" concert, no amount of praise can be overstated. Every year on April 1, many Rong fans will express their nostalgia and pay tribute to the classics by sharing Zhang Guorong’s works and other forms.

Now 21 years of spring and autumn, limited by the storage medium of shooting equipment and video materials at that time, now Polygold treasures 21 years of master tape and the concert version of "Heat · Love" circulated on the Internet, the video image quality is generally poor.

In view of this, Tencent Music Entertainment Group contacted Universal Music at the beginning of this year, and the two sides immediately decided to start the restoration of the "Hot Love" concert master tape through multimedia laboratory restoration technology.

After months of preparation, the master tape of Leslie Cheung’s "Passion" concert was restored for the first time, and it was presented as scheduled at 8 pm on April 1 in the form of a global live broadcast, which aroused countless fans’ resonance.

"Keep the warmest side of the world, the vast sea of people to warm up and spend the coldest day…" In the live stream of the concert that night, many fans played Leslie Cheung’s classic lyrics on the public screen to express their nostalgia for Leslie Cheung and his classic works.

Some users also left messages saying that in the ultra-clear restored version, Leslie Cheung’s face, stage and other details are clearly visible, giving him a feeling of dreaming back to the year 2000.

Leslie Cheung is no longer a simple name, but a cultural mark of an era. With the rise of Cantonese pop music, Polygram witnessed the golden age of Hong Kong’s recording industry, and Leslie Cheung is one of the most influential singers under Polygram.

"Leslie Cheung, as a king-level singer, can achieve self-breakthrough and face himself sincerely in concerts, which is one of the reasons why he cannot be replaced in the Chinese music scene," said Ding Huifeng, a music critic. "A lot of the content shown in the’Heat · Love ‘concert is very advanced, and even in 2022, looking back, you will still think that this concert is very remarkable."

Music brings warmth, and the WeChat Channels "Music Yueyue Club" ecosystem is thriving. Last December, Westlife’s world’s first live online concert appeared on WeChat Channels, attracting over 27 million people to watch and break the circle. At the beginning of 2022, WeChat Channels and the Central Committee of the Communist Youth League jointly held a large-scale live broadcast of "Chasing Light", and the "Chasing Light" concert also brought strength and warmth to many audiences at the beginning of the new year.

In addition, musicians such as Chen Hongyuhua have also launched "online concerts" on the WeChat Channels platform one after another. Coupled with the continuous release of short video works and live broadcasts by many medium and long-tail music creators, high-quality music content is constantly being presented to the majority of WeChat Channels users. In the context of the epidemic, even if you haven’t seen a concert for a long time, "opening WeChat Channels to listen to live and watch concerts" is becoming a daily routine for more and more people.

The technical challenges behind "immersion" fixes

"With the help of the laboratory’s repair engine and other technologies, the clarity of the concert video can be restored to the greatest extent. However, for the fast color and picture switching in the concert video, plus the problem of low definition of the video material, how to repair the old as the old, to bring the audience an immersive experience, is a big challenge for the team."

Restoring historical video works and even damaged images is not a problem for experienced multimedia labs, but upon receiving this demand, Tencent Cloud Multimedia Lab expert researcher Xia Zhen and his team were still rather perturbed.

After many studies and technical verification, Xia Zhen and his team set a hard standard for this restoration work, that is, the restored image can bring a "sense of presence" to Rong fans. And the technical password to unlock this "key of time" is the "Ultra-Clear Immersion Repair Engine" of the Multimedia Lab.

Tencent Cloud Multimedia Lab is one of the world’s leading multimedia communication and processing R & D teams. It has accumulated complete solutions and leading technical levels in the fields of multimedia data transmission and compression, intelligent fusion media, and interactive immersive media. It also has deep technical accumulation in the field of image restoration. It has a number of industry-leading self-developed old film restoration technologies such as "Ultra Clear Immersion Repair Engine".

The repair engine has many highlights, such as "face repair", which is based on the face repair model developed by Tencent Cloud Multimedia Lab, using face detection, face repair and fusion modules to transfer image repair to the video process, adding inter-frame stability processing, solving face detection stability, optimizing multi-angle face effects, and solving complex scene problems encountered by dynamic faces in videos.

In order to create a "face-to-face" effect, the lab team also made special algorithm adjustments to the eye details of Leslie Cheung’s concert. A still frame of Leslie Cheung in the center of the stage was taken from the restored video, and after zooming in, it seemed that the image outline of the stage could be seen through his eyes.

"As a glory fan, during the restoration process, my brother’s smile gradually appeared in front of my eyes, which also touched me deeply. I am also very happy to be able to contribute to the inheritance of classic images through technology!" After watching the live broadcast of the restored version of the concert that night, and the positive interaction and feedback from the audience on the public screen, Xia Zhen finally breathed a sigh of relief.

Technology has great potential to help the inheritance of classic culture

In fact, behind the wide attention caused by the live broadcast of the ultra-high definition restoration version of Leslie Cheung’s "Heat · Love" concert, it reflects that there are a large number of classic film and television works and cultural images in China that need to be restored urgently. At present, digital technology is becoming an important driving force for driving cultural inheritance and promoting the development of the ultra-high-resolution video industry.

MIIT, the State Administration of Radio and Television, Central Radio and Television jointly issued the "ultra-high-resolution video industry development action plan" clearly stated that by 2022, the total scale of the ultra-high-resolution video industry will exceed 4 trillion yuan, and the production of ultra-high definition content will exceed 30,000 hours per year. However, in the production of ultra-high definition content, there are pain points such as high cost and low efficiency of ultra-high definition content production, classic old films and video to high definition, which have become key factors restricting the development of the industry.

At present, Tencent Cloud Multimedia Lab has formed a relatively complete matrix of intelligent old film restoration technology. In addition to Leslie Cheung’s "Love" concert, he has also been deeply involved in the high definition restoration of classic films and television dramas and precious historical images such as "Kangxi Dynasty" and "The World’s Family".

"We can see the value of digital technology in helping classic video works and traditional culture through the restoration project of Polygram’s" Passion "concert. Our team is also actively cooperating with some cultural institutions to explore the restoration of more classic film and television works."

Dr. Liu Shan, an outstanding scientist at Tencent and general manager of Tencent Cloud Multimedia Lab, said that Tencent Cloud Multimedia Lab will continue to explore the social value of digital technology in the future, promote the application of multimedia technology in multiple industrial fields, and practice Tencent’s sustainable social value innovation to help the inheritance of classic culture.

　　It was recently learned that the Lynk & Co 06 will be launched in August. As a new member of the Lynk & Co family, the Lynk & Co 06 is positioned as an entry-level compact SUV. The new car is based on the BMA architecture. Its launch will not only enrich its product line, but also reduce the price threshold of the Lynk & Co family. Previously, the official pre-sale price range was 12.06-14 600 yuan. In addition, the official also launched a limited edition of 600 Lynk & Co 06 Technology Pioneer Edition, priced at 145,600 yuan.

　　In terms of styling, the Lynk & Co 06 continues the family-style design language, such as the through-net and split headlights that we are already very familiar with, while at the same time adding more and newer trend elements with the times. A large number of contrasting colors are used throughout the body, highlighting the youthful vitality. The lines on the side of the body are relatively straight, adding a sense of power to it. As a compact SUV, the Lynk & Co 06 body size is 4340 × 1820 × 1625mm, and the wheelbase is 2640mm.

　　In the interior design, the Lynk & Co 01 (parameter | inquiry), 02, 03 maintained a unified style, and on the Lynk & Co 05 (parameter | inquiry), there began to be obvious changes. On the new Lynk & Co 06, the new interior design style is more mature. The details of the car are covered in the cut geometric shape, which is very textured. The contrasting color trim echoes the body design, and its addition also makes the interior space look younger. The 10.25-inch center touchscreen adopts a floating design, which complements the hollow shape of the gear area.

　　In the power part, Lynk & Co 06 is equipped with a 1.5T three-cylinder engine with a maximum power of 130kW (177 horsepower) and a maximum torque of 265Nm. It is matched with a 7-speed dual-clutch gearbox. Future PHEV models are equipped with a plug-in hybrid system composed of a 1.5T three-cylinder engine and an electric motor. The maximum power of the engine is 130kW (177 horsepower) and the maximum torque is 265Nm. The maximum power of the electric motor is 60kW (82 horsepower) and the maximum torque is 160Nm. The cruising range can reach 55km in pure electric mode.

Copyright belongs to the original author. If there is any infringement, please contact us

Author: SHAO Science Communication Team (Shanghai Observatory, Chinese Academy of Sciences)

The article comes from the official account of the Science Compound (ID: kexuedayuan)

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We all know that we are in the Milky Way galaxy, but it took thousands of years for humans to correctly understand the Milky Way, and it has been less than a century since humans realized that there are hundreds of billions of galaxies outside the Milky Way that are similar to the Milky Way but not exactly the same.

So what does the Milky Way look like? What do galaxies outside the Milky Way look like? What is the process of human understanding of galaxies?

Is the Milky Way a river in the sky? No, the Milky Way is a big disk

Thousands of years ago, people had various conjectures about the Milky Way. In ancient Greek mythology, people believed that the Milky Way was paved with the milk of the diva Hera; in Chinese myths and legends, the Milky Way was a river in the sky.

It was not until Galileo pointed the telescope’s lens at the Milky Way for the first time that he discovered that the Milky Way was actually composed of countless stars. However, due to being in the Milky Way, humans still do not know the structure of the Milky Way, and what is the relationship between the Milky Way and the sun?

It was the English scientist Thomas Wright and the German philosopher Immanuel Kant who were the first to make a correct inference about the shape of the Milky Way. Wright believed that the Milky Way was flat, and that the sun was in it. Kant further conjectured on Wright’s basis that the Milky Way is a large, flat, distributed celestial system containing countless stars, which are bound together by gravity and revolve around a center like the solar system.

Imaginary map of the structure of the Milky Way (facing)

In the late 18th century, British scientist Herschel gave the first quantitative estimate of the shape of the Milky Way. He used a homemade telescope to count the stars in the Milky Way, and for the first time used observational data to prove that the Milky Way is a flat shape.

Herschel’s quantitative estimate of the shape of the Milky Way

Today, we have a more detailed understanding of the structure of the Milky Way. The Milky Way is roughly a flat disk, about 100,000 light-years in diameter and about 10,000 light-years thick. There are about 300 billion stars distributed on the disk. Among them, the sun is about 26,000 light-years away from the center of the Milky Way. In addition, there is a rod-shaped structure at the center of the galaxy, with several spiral arms extending at each end of the rod. At the center of the galaxy lives a black hole about 4.30 million times the mass of the sun.

What’s outside the "silver plate"? Short sticks, lenses, football…

Through telescopes, astronomers saw stars in the Milky Way, and at the same time, they observed many nebulous objects called nebulae. In 1780, the French astronomer Messier published a table of nebula clusters containing 110 celestial objects.

Is the nebula, especially the spiral nebula, in the Milky Way or outside the Milky Way? On this question, in 1920, the National Academy of Sciences held what is historically known as the "great debate". In this debate, Shapley argued that the Milky Way is huge, the spiral nebula is within the Milky Way, and the Milky Way is the whole universe; the other side, Curtis, believed that the Milky Way is not the whole universe, and those nebulae are outside the Milky Way. Neither side convinced the other in this debate, but both pointed out that the measurement of distance and scale is the key to solving this problem. In 1923, Hubble observed the Andromeda Nebula (M31) with the Hooker Telescope, using distance measurements of Cepheid variable stars in M31 to prove that the distance of M31 was much larger than the scale of the known Milky Way.

Shapley’s map of globular clusters (Image: Wikipedia)

After Hubble discovered and certified extragalactic galaxies, he further conducted a systematic study of the morphology of extragalactic galaxies. Hubble found that galaxies with different shapes can be divided into three categories, elliptical galaxies, spiral galaxies, irregular galaxies, and there is also a transition type – lenticular galaxies. This classification method can be summarized by the Hubble tuning fork diagram

Hubble tuning fork diagram (Image source: Wikipedia)

The first type of elliptical galaxies, such as galaxies with a perfectly circular or elliptical shape, highly concentrated brightness distribution, and no obvious substructure, are represented by the English letter E.

Elliptical galaxies (Image source: Wikipedia)

The second type, the spiral galaxy, has a distinct spiral structure in its shape, which is recorded as S in English. This type of galaxy has a bright, unstructured bulge at the center. In addition, there is a type of spiral galaxy with a short bar structure running through the bulge at the center, which is recorded as a barred spiral galaxy (SB).

The third type, irregular galaxies, are galaxies with an irregular shape without obvious spiral arms, nuclei, and other structures, called irregular galaxies, which are denoted as Irr.

A lenticular galaxy is a galaxy between an elliptical galaxy and a spiral galaxy, denoted S0. This galaxy has a disk-like structure, but no obvious spiral arms, and is generally lenticular. If there is a rod-like structure in the center, it is called a rod-lensed galaxy, denoted SB0.

Lensed galaxy NGC 2787 (Image source: Wikipedia)

The Hubble classification of extragalactic galaxies is based on two-dimensional images. What do these galaxies look like in real three-dimensional space?

It’s thought that elliptical galaxies actually look like a football, so if we look at them from the tip, they look like a perfect circle, if we look at them from the other side, they look like ellipses, whereas spiral galaxies actually look like plates, and again, depending on where we look, spiral galaxies look very different.

Conclusion

Since Hubble proved that galaxies are "islands" in the universe, astronomers have been studying the details of how galaxies form and evolve in the universe, and using them to uncover the mysteries of the universe. As the overall picture of galaxy formation and evolution is built, more and more mysteries are being solved. The mysteries of galaxies are attracting generations of astronomers to study more deeply.

The breakdown sales data of the automobile market in 2023 has been basically released, and consumers voted for the top 20 sales of new energy vehicles and bicycles for the China market in 2023 through real money voting.

In the new energy market, which products have defeated many competitors in sales volume and become the most recognized models by users?

Cartography/Beijing News Shell Finance reporter Bai Haotian Source: Ride Association, Easy Car Sales List

Among the top 20, BYD 9 cars are on the list, and Tesla and Ai ‘an are on the list.

The upgrade of BYD’s bicycle sales on the list is unique in the market, with a total of 9 products on the list. Four pure electric vehicles include Yuan PLUS, Dolphin, Seagull and Qin PLUS, and five plug-in hybrid models are Song PLUS DM-i, Qin PLUS DM-i, Song Pro DM-i, Tang DM-i and Han DM-i..

Among the sales results of nine models, Han and Tang have fewer hybrid models, with an annual sales volume of about 120,000. The highest sales volume is Yuan PLUS, and this compact pure electric SUV has sold 410,000, followed by the small pure electric car Dolphin, with a sales volume of 360,000.

Followed by compact hybrid cars and SUV——-Qin PLUS DM-i and Song PLUS DM-i, the sales of the two cars were 330,000 and 320,000 respectively.

BYD Yuan PLUS Map/Enterprise official website

From the sales performance, BYD has shown a certain dominance in the new energy vehicle market. The brand covers almost all household products from mini-car seagull to medium-sized and large-sized chehan.

With the support of low fuel consumption and price, Qin PLUS, Yuan PLUS and Song Series have revolutionized the family car market of 100,000-200,000 yuan, and only three vehicle series (including pure electric and hybrid) occupy 12.8% of the whole new energy vehicle market.

After BYD, it is the only overseas brand Tesla on the list. Tesla Model Y has an annual sales volume of 640,000 vehicles, and Model has an annual sales volume of 300,000 vehicles. The market products of the two cars are 10.7%.

Tesla Model Y Map/Enterprise official website

From a certain point of view, Tesla’s two products have good cost control, but due to the lack of personalization, there are only pure electric models, the range of options is limited, and the price is mostly concentrated in the price range of 200,000-300,000, so there is still a gap between sales volume and BYD.

In addition to BYD and Tesla, Ai ‘an, a new energy brand of Guangzhou Automobile Group, has also achieved good results. Both AION Y and AION S series under the brand have achieved sales of 220,000 vehicles. These two cars are compact SUV and compact car.

Ai ‘an’s products have good competitiveness in the online car market, but in the high-end market, the brand seems to have encountered upward problems.

In the second half of 2024, two models of Haobo, the brand of Aian Chonggao, were listed separately, but at present, behind the acceptable product strength, the product sales are not outstanding. The combined sales volume of the two cars is about 10,000, which is a huge gap compared with Tesla and a certain gap compared with BYD’s Hantang series.

The transformation of joint venture brands is still not obvious.

BYD’s sales are unique in the new energy vehicle market, while Tesla’s performance is close to BYD’s. Beyond BYD and Tesla, there is no absolute "dark horse" in 2023.

The models of Ai ‘an, Wuling, Ideality and Changan, which compete with BYD Tesla on the same stage, are also quite powerful in the market segment.

Specifically, Wuling’s Bingo EV and Hongguang MINI EV have achieved 230,000 vehicles and 118,000 vehicles respectively. These two products, which are not compact in size and cost less than 100,000 yuan, together with Changan Lumin, which sells 140,000 vehicles, constitute the strength of the small car market.

LI Map/Enterprise official website

As the "only child" in the new car-making force, the ideal L7, L8 and L9 cars were also successfully selected, with sales of 130,000, 110,000 and 110,000 respectively. As a hybrid vehicle with a price of 300,000+,the ideal cumulative annual sales of nearly 400,000 vehicles also shows its good charm in the market.

It is worth mentioning that MG4 EV, a subsidiary of SAIC, has achieved sales of 150,000 vehicles. This product is an important model for China automobile brands to go to sea. It is understood that this model once won the sales champion of pure electric compact cars in the European market. However, in the domestic market, the popularity of this electric compact car, which is close to the "steel gun", is not high.

Although independent brands have achieved good results, joint venture brands and foreign brands have few positions in the TOP20 of new energy vehicles.

In addition to Tesla’s two products, SAIC Volkswagen ID.3 ranks 28th with a sales volume of 80,000 vehicles, which is the third product of joint venture brand bicycle sales. Followed by Smart, which ranks nearly 40 and is adjusted by Geely, the sales volume is 55,000, and BMW 3 pure electric is close to Smart, with sales volume of about 54,000.

Among Japanese cars, Toyota bZ3 leads with 25,000 cars, and the other brands are even more "terrible".

Whether the joint venture brand models can be listed in 2024, and whether the popular products of major brands can maintain their current achievements and popularity, Shell Finance reporters will continue to pay attention.

Beijing News Shell Financial Reporter Bai Haotian

Editor Jake

Proofread Wang Xin

2023 Spring Festival movie hot, the most popular box office is the Wandering Earth 2, the film in the domestic box office results of 2.765 billion yuan, the North American box office also entered the top ten, can be said to be gratifying results. And the topic of the Wandering Earth has also been on many popular searches, related derivatives of crowdfunding in just a week to break through the small goal of 100 million, this series of dazzling data broke the record of Chinese entertainment derivatives crowdfunding.

As a representative work of domestic science fiction films, Wu Jing’s achievements have also been refreshed again. He has become the first 30 billion actor in China. At the same time, Wu Jing also relies on his rare charm to bring a soda brand, which is a domestic kiln.

Big Kiln Beverage, consumers may be unfamiliar with this enterprise. But last year, the company’s sales are estimated to have reached 3 billion, which can be said to be the invisible champion in domestic soda. Big Kiln Beverage has also successfully rushed out of Inner Mongolia and developed smoothly to the whole country.

As for why large kiln drinks can quickly come out of the circle and attract many consumers, what is the reason?

First, the advantages of large kilns

After a wave of popularity with Wu Jing’s endorsement this year, Dayao’s marketing route has also begun to transform. They carried out brand strategic cooperation with Hua and Hua last year, so that their brand has reached the pace of marketing upgrade. And they created a loud slogan of "Atmospheric Water, Drink Big Kiln" and carried out a large-scale advertising dissemination.

In addition to cooperating with Wujing, Dayao has also carried out coverage-style advertising and marketing with Wanda Media, Beijing Subway, and some landmark business districts and high-traffic areas of the subway, significantly enhancing its brand influence in famous cities across the country.

Second, a major attack on catering

In the advertising campaign of Dayao, Dayao has placed the main offensive feature on the catering channel. Its representative soda, honey and other carbonated drinks have a perfect fit with barbecue and hot pot, and many consumers even said that "you must eat barbecue with Dayao".

III. The soda industry seeks change

The domestic soda industry has undergone significant changes recently. Since the revival of the national tide, domestic soda has emerged one after another, and the Arctic Ocean was all the rage before the big kiln drinks.

The Arctic Ocean was once known as the national soda. When it first became popular across the country, it attracted a lot of traffic. It is still loved by consumers and has become a childhood memory.

After the revival of domestic soda, feelings have become the inevitable traffic password every time. With the help of this trend, domestic brands have begun to upgrade and transform.

Therefore, it also makes the overall environment of the soda industry better. In the foreseeable future, the trend of the national tide in the soda industry is expected to continue, and the industry has a bright future.

Responsible editor:

　　Picture ①: Zhou Peng is on the way to delivery. Reporter, photo by Yu Limin, picture ②: Li Xiong is contacting the customer downstairs. Dragon Zaiquan photo ③: Zhao Hongwu is on the way to deliver the food.

　　core reading

　　During the epidemic, most people were "staying at home", but the takeaway brother was very busy, delivering food, medicine, food… How to protect their own safety, everyone is also very concerned. The reporter interviewed three takeaway brothers in Shanghai, Chongqing and Yinchuan, and asked them to talk about their protection and work feelings during the epidemic prevention and control period.

　　Shanghai, delivery brother Zhao Hongwu

　　Protecting your own safety is also a responsibility to others

　　"From New Year’s Eve to now, I haven’t rested yet." In Shanghai, Zhao Hongwu, the delivery brother of the online fresh food delivery platform, had a very busy time.

　　Affected by the epidemic, recently, Shanghai citizens generally stay at home to fight the epidemic. If you want to eat some fresh vegetables, online order delivery to your home has become a popular choice.

　　"Usually, each of our delivery staff has dozens of orders a day," Zhao Hongwu said. During the busiest time of the festival, there are only 70 or 80 orders. But now, from 7 am to 9 pm, "The dish is to be fresh, and the sooner it is delivered to the customer, the better."

　　Running on the road every day, Zhao Hongwu and his colleagues have the most direct experience of the changes brought by the epidemic to the city: there are fewer cars and fewer people on the road, and the most coming and going are the electric cars of the delivery staff and couriers. In order to make these electric cars safe to drive, in Shanghai Pudong and other places, the traffic police also set up special traffic safety publicity classes.

　　"I am very careful, never speeding," Zhao Hongwu said. During this time, he rode on the road, and his sense of responsibility became stronger. "The gifts are all for the citizens to eat, to protect their own safety, and to be responsible to others. For the sake of thousands of families, we are not afraid to rush!"

　　"At the beginning of the Chinese New Year, it could still be delivered to the customer’s door." Zhao Hongwu said that with the changes in the epidemic situation, some communities gradually adopted closed management, and the dishes could only be delivered to the gate of the community and then notified to the customer to pick them up. "At first, many people were not used to it, and they felt that they had to walk more, and some complained on the phone." But Zhao Hongwu found it understandable, "After all, during the special period, everyone should understand each other."

　　With the increasingly strict epidemic prevention and control measures in Shanghai, all residential areas in Shanghai are now under closed management, and the delivered dishes are all sent to the gate of the community for temporary storage, and then picked up by the citizens. "Some residential areas have also specially made shelves, and the dishes are arranged neatly." Zhao Hongwu said that not having to send them upstairs has indeed made himself a lot easier, and the number of daily deliveries has also increased. The salary is calculated according to the workload, and the income has also increased a lot. However, he still hopes that the epidemic will pass quickly. "I hope everyone is healthy and safe."

　　Running outside every day, for the "delivery brothers", the epidemic prevention and control risk is greater than that of people staying at home. Zhao Hongwu admitted that his family members far away in Anhui would also worry about him, and he would video them every night to report safety. "The company has done a good job of protecting us, sending masks and gloves," Zhao Hongwu said. Now the first thing he does when he goes to work at the delivery point every day is to take his temperature, and the warehouse is disinfected every day. The frequency is also very high. Speaking of these, the family is much more at ease.

　　"Don’t talk about it, I’m going to be busy." On the electric car, carrying fish, meat and vegetables, Zhao Hongwu sent dinner ingredients to several families…

　　Chongqing, delivery brother Li Xiong

　　Drug orders are increasing.

　　"You have a new order!" A familiar voice sounded, and Li Xiong, the takeaway brother, received another order. This is a pharmacy order, and the customer bought anti-inflammatory tablets and loquat paste.

　　Li Xiong, a food delivery rider in Chongqing’s Dadukou district, has stuck to his post since the epidemic and has not rested during the Spring Festival. Every day, Li Xiong goes to work "fully armed", wearing a mask and helmet, disinfecting food boxes and other tools, and wearing a "no-contact peace of mind delivery" card, which records his temperature and disinfection of food boxes today.

　　During this time, the site is relatively quiet. On weekdays, there are more than 100 colleagues working, but now there are only about 30 colleagues, many of whom are under home observation. However, Li Xiong’s work is easier because there are fewer orders. The average daily order is about 20, which is only about 60% of the usual. In the past, when he was busy, he had to work overtime until late at night, and now he can get off work at 6 pm. "After 6 o’clock, the mall is basically closed, and we have nothing to do," Li Xiong said.

　　With fewer orders, the company earns less. However, considering that supermarkets have more orders, the company provides weight subsidies to employees. For example, some customers buy a lot of vegetables and drinks at one time, as long as it exceeds 5 kilograms, employees can receive subsidies by weight.

　　There are more drug orders than before, and Li Xiong delivers medicine about 1/3 of the time every day. Now pharmacies have stricter management, and online drug orders need to verify and register customer information.

　　In order to prevent and control the epidemic, during this time, the takeaway platform has quietly developed the "contactless delivery" method. Before the Chinese New Year, his site advocated "contactless delivery" for everyone. Specifically, the courier contacted the customer in advance and hung the goods on the door handle or the front desk to reduce the risk. Now, it is more strict. In Chongqing, the community has been closed, and outsiders are not allowed to enter. The public’s awareness of epidemic prevention is also relatively strong, and they generally do not contact outsiders. "A tacit understanding has been formed, and everyone basically chooses not to meet," Li Xiong said.

　　The customer for this drug order lives in the Guoruicheng community on Chunhui Road Street. Outside the community, Li Xiong saw a bright red banner – "Wash your hands frequently and disinfect more to keep away from bad viruses." A small loudspeaker played repeatedly, reminding the crowd entering and leaving, "Don’t go out, don’t gather, wear a mask, and be hygienic…" After Li Xiong communicated with the customer by phone, the other party chose to pick up the goods without contact. He put the medicine in the property management office and rushed to the next community non-stop.

　　Even so, there were occasional customers who "requested to meet". Li Xiong was a little puzzled, thinking that the other party did not trust him. Unexpectedly, an old man gave him two masks in person: "Young man, there are many masks in my house, you should take good protection." Although it was a cloudy day that day, Li Xiong smiled brightly.

　　Yinchuan, delivery brother Zhou Peng

　　Rider delivery has protective measures.

　　The warmer weather in Yinchuan didn’t stay for a few days before another round of cooling. Zhou Peng, a delivery rider, waited for customers to pick up their meals in front of the community. About 5 meters away from him, a large bag of goods was placed. After waiting for less than 10 minutes, the residents of the community who came to pick up the goods took away the shopping bags under Zhou Peng’s gaze, and the volunteers in front of the community disinfected the shopping bags. Zhou Peng also launched an electric car and rushed to the site to deliver the next order.

　　The "peace of mind card" hanging on Zhou Peng’s takeaway clothes is marked with his name, body temperature and information on whether to disinfect food boxes and other information. Zhou Peng told reporters that the "contactless peace of mind delivery" service avoids face-to-face contact between riders and customers.

　　During the epidemic, about a dozen orders were delivered every day, and there were obvious differences in the types of delivery. "In the past, customers mainly ordered food takeout online, but now most restaurants are still closed, and customers place more orders for medicines, fruits and vegetables from supermarkets, and some daily necessities." Zhou Peng introduced.

　　The delivery truck in front of Zhou Peng still has traces left by the spraying of disinfectant on the body. During the epidemic, Zhou Peng’s company formulated a detailed workflow for the delivery staff. "Before the epidemic, our routine work was to disinfect twice in the morning and evening. After the epidemic, our riders arrived at the site at 9 o’clock every day and had to measure their body temperature first. If there is no problem, they will send us masks, two a day. After that, the vehicle will be disinfected, and the food box will be disinfected every time an order is completed. Every time you return to the site after delivering a meal, you have to measure your body temperature. In addition, the company will monitor our wearing of masks through online TV and offline inspections."

　　The reporter learned that Zhou Peng’s takeaway company has formulated perfect protection measures for the riders. For the risk of infection, the company provides a free protection plan for the riders. From each stage of inspection, suspected, isolation, diagnosis and treatment, the riders will be given corresponding protection subsidies, up to 300,000 yuan. If the rider’s family members seek medical treatment due to COVID-19 infection, they can also receive corresponding subsidies and guarantees, including life care funds, disease condolences, reimbursement of outpatient and emergency medical expenses and a special guarantee of up to 100,000 yuan.

　　Zhou Peng, a 38-year-old native of Yinchuan, has been working as a takeaway deliveryman for four years. "In the past, when I delivered food, I always hoped that there would be fewer cars and fewer people on the road, so that it would not affect my delivery speed." Now that the streets of Yinchuan are empty, Zhou Peng misses the lively street scenes of the past. "I believe that the epidemic will soon pass, and our lives will be as lively as before," Zhou Peng told reporters in a gust of cold wind!

　　Just after the Double 11 battle in 2023, the new horn of instant e-commerce sounded again, and major brands ushered in new opportunities on this track.

　　On November 17th, the Ele.me Instant E-commerce Brand Merchant Conference was held in Shanghai. Facing the rapid outbreak of market demand in recent years and the increasing attention and investment of retail brands, Ele.me released a number of cutting-edge explorations in channel construction and capacity building on the platform at the meeting, and announced the launch of the "Double Hundred Plan" – which will join hands with 100 retail brands to achieve 100% growth in two years.

　　At the meeting, Ele.me chief operating officer Chen Weiye shared the theme. "Instant e-commerce is an important strategic choice for Ele.me." Chen Weiye said that for this new track, Ele.me will firmly, long-term and continuous investment, with the goal of "advancing with the ecosystem", and grow together with brand and retailer partners.

　　Shi Quan, vice president of Ele.me and head of the retail brand center, said that with the rapid development of the industry in the past three years, Ele.me has now partnered with nearly 500 brands in depth, successfully helping the brand achieve a monthly transaction volume of over 100 million, and created more than 10 billion single products together with the brand.

　　By providing brand partners with better product tools, data insights, marketing planning, and other system support, Ele.me hopes to enable brands to participate more deeply in real-time business, making the business process more controllable, stronger, and healthier.

　　(Photo) Ele.me chief operating officer Chen Weiye released the "Double Hundred Plan"

　　Strengthen the retail industry and promote brand growth in an "ecological" way

　　Standing at the forefront of a new round of retail revolution, instant e-commerce is becoming the most stable and imaginative growth channel for brands.

　　The "2023 Instant E-commerce Development White Paper" jointly released by the China Chamber of Commerce and Ele.me shows that in recent years, instant e-commerce has maintained double-digit growth in consecutive years, with an average compound growth rate of 65% in 2018-2022, and the market scale continues to expand to 500 billion yuan; in the first three quarters of 2023 alone, instant e-commerce grew by more than 40% year-on-year, significantly higher than the overall growth rate of O2O home (25%) and the total growth rate of online retail sales of physical goods (8.9%).

　　Combined with market data, in this year’s Double 11, Ele.me has also become a new frontier for retail brands to seek business breakthrough growth. In 2023, the number of merchants participating in Ele.me Double 11 increased by 50% year-on-year. In the single day of Double 11 alone, more than ten categories such as drinks, 3C digital, clothing, shoes and bags, and household appliances have doubled, and more than 90% of cooperative brands have broken through historical peaks. Nearly 100 brands have doubled their turnover compared with last year.

　　"Facing huge business development opportunities, Ele.me partners can see that instant e-commerce is an important strategic choice for Ele.me, and a track for our long-term, firm and continuous investment." Ele.me chief operating officer Chen Weiye said in his speech that even according to the most conservative estimates, instant e-commerce still has at least one trillion growth opportunities.

　　Facing the future, Ele.me will continue to firmly invest in the real-time e-commerce track in an "ecological" way, aggregating various ecological resources from the perspective of brand business management, and seeking common growth with brands.

　　At the conference, Ele.me announced the launch of the "Double Hundred Plan": by continuously helping brands expand new channels, continuously improve digital management capabilities and tools, and provide various ecological services – in the next two years, Ele.me will deeply partner with 100 retail brands to help brands achieve more than 100% business growth on Ele.me.

　　"I believe many brands can really feel that if far-field e-commerce is a red ocean that needs to fight for bayonets and various resources head-on, in the real-time e-commerce track, brands still have a lot of room to allocate four or two thousand gold, seize the layout with small investment, and leverage the growth dividend of the blue ocean market," Chen Weiye said.

　　(Photo) Ele.me awards awards to Yili, Mengniu, Unilever and other strategic partners

　　Focusing on four major channels and three major capacity building

　　At today’s conference, Chen Yanfeng, Vice President of Ele.me and Head of Retail Brand Center, made a system release for the industry based on the platform’s latest exploration and breakthroughs in channels and capabilities.

　　For example, for the brand’s long-term focus on large supermarket channels, Ele.me has provided brands with more professional business data tools, more efficient sales subsidy marketing tools, and more aggregated joint marketing models. These can help brands better understand business models, improve marketing subsidy efficiency, and connect brands with retailers and platforms. Joint marketing resources.

　　For small and medium-sized chains and retail stores, Ele.me is helping brands to accelerate the online supply of traditional channels, and through the "cloud chain" model, to achieve in-depth coordination and unified operation of offline, regional and store. In addition, through cross-border marketing of food zero, and combining platform characteristics and channels such as Sunshine Vegetable Market and Convenience Warehouse Store, Ele.me is also continuously providing brands with two new channel business additions.

　　(Photo) Chen Yanfeng, Vice President of Ele.me, shares the operation practice of Ele.me

　　In terms of digital management capacity building, Ele.me continuously explores and upgrades tools and products, and is committed to comprehensively helping brands improve their marketing capabilities, product synergy and consumer operation capabilities.

　　At the meeting, Ele.me officially released the "Star Cloud Disk 2.0" product. By upgrading the back-end products of this brand merchant, brand merchants can better realize business digitalization, product cultivation, promotion refinement and advertising number intelligence, and improve business management capabilities and efficiency in an all-round way. At the same time, through projects such as marketing matrix, food zero ecological alliance and blue sky plan, in response to the complex and changing business needs of brands, brands can now also cooperate more deeply with Ele.me to obtain differentiated marketing solutions.

　　"Consumer demand is evolving faster than we all imagined. Facing new market changes, we will continue to explore together with brands and ecosystems, continue to serve global users with better technological innovation capabilities, and work with partners to harvest more controllable, more powerful and more sustainable growth," Chen Yanfeng said.

1905 movie network feature In the Spring Festival stall full of comedy elements this year, there is a comedy with a completely different temperament from the traditional happy comedy of the Spring Festival stall – directed and starring.

This is the precipitation after Ning Hao’s "madness", the form and style are simplified, and the story and characters are like "elegantly crazy".

The film takes the film and television industry as the theme, with Liu Weichi, a big star played by Andy Lau, as the core, focusing on a series of absurd and humorous stories triggered by his cooperation between the best actor and the director played by Ning Hao to make rural films. Star character fraud, the "unspoken rules" of film festival awards, and employer intervention in creation… Ning Hao and Lau Dehua boldly played "self-deprecation" together.

In this fiercely competitive Spring Festival, the maverick "Mr. Red Carpet" has received different word-of-mouth reviews, with some saying it has the best schedule and some calling it too profound. The Spring Festival file five years ago also faced such feedback, and Ning Hao responded to the 1905 movie network:

"For a slightly more complicated question, some people are definitely interested and some people are not, but this doesn’t prove that either one is better, and which one is not good can be good. So comments are not something I particularly care about."

Recently, Ning Hao watched two new films and was very inspired. One was the Iranian film "World War III", which told the story of making movies, and the relationship between reality and drama brought him new feelings; the other was a French film, which was eloquent, stable and comfortable.

It just so happens that "Mr. Red Carpet" is also a film scene, and there are thoughts about the death of a pig falling from a building.

From these two works, it can be seen that Ning Hao’s pursuit of film quality and his personal taste can be seen. He still retains the uniqueness of an author and director in domestic commercial cinema films. In the busy Spring Festival, the slow and humorous "Mr. Red Carpet" also needs to find a suitable audience.

Let Ning Hao tell you the secret of this movie and the confusion after watching it.

01. "Andy Lau"

In 2006, with the support and funding of the "Asian Rising Star Guide" program led by Andy Lau, Ning Hao successfully filmed it, and it has been an instant hit since then. 17 years later, Ning Hao returned the "kindness" to Andy Lau with "Mr. Red Carpet".

Ning Hao drew his creative inspiration from Andy Lau and wrote those things in the film and television industry between the real and the fictional around his role as a big star. Regarding the feeling of working with Andy Lau for the first time, Ning Hao said:

I have wanted to work with Andy Lau for a long time, but I have been unable to find a good point. Because I used to shoot more street and blue-collar movies, his temperament is not particularly suitable for the characters I shoot.

At that time, I was going to ask him to play the male lead role, but there were some scheduling issues that didn’t take shape at that time. He quite liked that project. Later, it was all about local themes and realism like this, and there was some distance from him. At that time, he was still practicing Mandarin, and now Mandarin is very good.

I was thinking, I can only be realistic, how can I let him play? I thought of playing myself and a star, so that there would be no such problem.

I hope this is a gift for Andy Lau. He used to play more characters in the theater world. Sometimes when I watch some big stars play particularly down-to-earth subjects, I feel that he is still the star, because your concept and understanding are all about him. If you have the opportunity to create characters in life, it is a particularly happy thing.

Andy Lau is the most experienced actor in acting. I was originally worried about communication problems, but later found that I didn’t need to. After giving him this script and this scene, he knew how to deal with it. And he is very accurate in his balance, and he is really an experienced artist.

This character is not the same as Andy Lau in all aspects, but there are still different aspects, and he needs to be shaped. When to bring out a particularly simple side and when to create a little bit, he still controls it very well, a little vague, breaking the line between true and false.

The next time we work together, "Mr. Red Carpet 2"? Actually I haven’t come up with a particularly complete story yet. He’s a particularly good actor, and I’m also a pretty good director, so I’m sure we’ll have a chance to work together.

02. "I hold on"

"Mr. Red Carpet" satirizes the various chaos within the film and television industry while delving into the dilemma of big star Liu Weichi’s communication with the outside world, including his discomfort and confusion in the face of PR crises, public relations processing, short video marketing, and the development of intelligent technology.

Why did you take the various forms of beings in the film and television industry as a question and focus on the issue of "communication"? Ning Hao said:

In today’s era of Internet and short videos, I am also thinking about what kind of subjects to shoot? Why can’t I show my life like an Internet creator? Show what the ecology around us is like?

It must not be simply extracted from life. Once a dramatic relationship is established, it is necessary to respect the direction of drama, so only some characteristics of the archetype are selected, and the rest is a fabricated story.

Is the irony of this story very sharp? It’s okay, leave room for it, it’s not too much. Many people have asked if you are reflecting the problems of the film and television industry? I say no. If it’s just to reflect a few phenomena, but to make the creation particularly stingy, it’s not right. For me, this is just a feeling in life. For example, I have met the management, but I don’t know about other circles. I have seen almost no management like in the movie, very rare.

As I get older, I like to observe more and more. I find out why it is always difficult to communicate? Why do you quarrel without saying a few words? There are often conflicts in the world, and there are often quarrels online for no reason. Everyone’s hostility has become heavier, and there may be some problems in communication.

There is a saying called "long live understanding", which is to understand others. The premise of understanding is to think from the perspective of others to understand. We all mention "empathy", but can it be done? Very difficult. Each of us cannot grow without you as the main body in our life. How can it be possible to change positions? There are many different conditions, men and women are different, different ages, different occupations, and different family environments. How can it be possible to think from another perspective.

Everyone forms their own path dependence, and everyone’s human nature has their own path of affirmation. If you are not sure of yourself, you will live too unhappy and have to self-realize. So we become more and more individualized, and this over-concentration of individual will is the expression of very ego, everyone is very ego, and they don’t care about others. The problem with this excessive ego can lead to the "self-clinging" part, which if it continues to develop is arrogance – I am right, others are wrong.

In the fragmented information age, we don’t have time to understand all the information. If you know a little bit, you may start to discuss or express your attitude, and it is easy for everyone to turn into emotions. So I am thinking about these communication issues.

How to solve it? Life has to go on for me.

What can you do when you know that life is already like this and you have no choice? You can only be forced to learn new skills, just like Liu Weichi finally learned to balance the car and continue to walk. We can only follow this era. As for what position you are in on it, you may sometimes be in danger of falling, and sometimes you feel quite free and comfortable for a moment, that is our attitude, and that can only be so.

I am willing to give the audience the right to interpret and leave space. I also don’t think artists can provide answers. Artists are not responsible for this. Sometimes it’s good to ask a question. If you can find a question, let’s talk about it.

03. "Minimalist"

From "Crazy Stone" to "Crazy Alien," Ning Hao said that his "crazy" movies are like oil paintings, rich, intense, boiling, restless, giving people a very full sense of fullness. "Mr. Red Carpet" is a light color painting, the content has not changed fundamentally, but the atmosphere has changed a lot, and it is a minimalist style.

In fact, this kind of lens language can be seen in Ning Hao’s earlier shooting. Why is there such a transformation and return to basics in "Mr. Red Carpet"? Ning Hao explained:

The minimalist style is more suitable for the performance of a star character like Liu Weichi. I am not particularly unfamiliar with relatively simple movies, and I have had such an exploration. But I haven’t made a movie with very few shots for a long time, so I want to give it another try.

Shooting movies in this style feels very familiar to me, just like the previous "Incense". The footage is very stable here, and I try to find scheduling internally, which is quite enjoyable.

The composition of on-site creation is higher, rather than being handed over to the post-editing stage. Of course, it is also difficult to cut, because it is very slow, the amount of footage is very small, and the amount of information cannot be less. The choice is very important. So it is a different force, a bit like playing Tai Chi.

I can’t say if the next movie will be in this style. It may have to be chosen according to the situation of the next movie. If it is a very noisy thing, it may still need to be "mentioned" a little more.

To say 72 changes, I am only the second change now, and there are still 70 times. The times are changing, and the requirements for creation are also changing. What style can combine my theme with the current era is the most important. Creation needs freshness, and I need to adjust it myself, so I can’t stay in the same state.

04. "Bad Monkey"

Since Ning Hao launched the "Bad Monkey 72 Movie Project" in 2016, he has assembled a group of outstanding young filmmakers, including two popular films with both high box office and good reputation, and won the summer box office championship in 2018 and 2023 respectively.

As the promoter and producer of Bad Monkey, Ning Hao continues to promote the plan, and he has many directing projects in the pipeline. What new films will Bad Monkey Film bring in 2024? Ning Hao revealed:

This year, we will have about four movies, "Mr. Red Carpet" is one, I have finished another movie, and there are two movies that young directors have finished filming. Director Wen Shipei’s "Negative Negative Positive" is more stylized, and director’s "I Know My Mom" is related to reality and is also more stylistic.

Many directors have found a path that they may be able to take. It is a good start for young directors to pay attention to reality and society to create. Of course, there can be other explorations in the future.

I am always thinking of new creations, and I am thinking of several stories at the same time, but I can’t find a good cut. Which one is closest to maturity, I will take out first. Because I am a factory child, I know a lot about factory life, so I am writing a story about the factory recently.

As for whether the theme is absurd or not, it may not be. But absurdity is already in my body. If not, I may not be too irritating, just like I always like to put a little pepper when I eat, and it is difficult to get rid of it when I get used to it, so it may still taste the same.

At the end of October, the first batch of 100 unitsHengchi 5After the official start of delivery, the driving experience of the new car became one of the focuses of the rim.

However, recently, a car owner posted a complaining video that caused heated debate, saying,Hengchi5 Bugs appeared as soon as I got it.Exceptcar machineThe screen shows the phenomenon of text stacking ", the vehicle also has the problem of abnormal sound of the brake pedal, and the auxiliary driving cannot be used at the same time.

In this regard,Hengchi AutomotiveA salesperson said that the car is currently being upgraded, and the problem will improve after the upgrade is completed.As for the assisted driving that cannot be used, the customer service said that an OTA upgrade will be carried out in the future, and the estimated time can be checked on the official website.

It is worth noting that from the video, the new car problem is much more than that.For example, when it shows that there are 12 kilometers left, the vehicle suddenly lies down.In addition, there are bloggers who say that the main driver of Hengchi 5 has problems such as the seat ventilation cannot be opened, and the seat heating cannot be turned off.

It is understood that Hengchi 5 is the first production car of Hengchi Automobile, positioning compact SUV, benchmarking Mercedes-Benz GLA, Audi A3, BMW X1, etc., priced at 179,000 yuan.

Liu Yongzhuo, president of Hengchi New Energy Vehicle Group, previously said that after the Hengchi 5 pre-sale conference,The market reaction has been very good, better than expected. It should be said that the sale of Hengchi has become a foregone conclusion.

(Report)