The continuous investment of China brand in the field of plug-in hybrid powertrain has been transformed into many plug-in hybrid vehicles with monthly sales exceeding 10,000 in less than two years. Great Wall Motor has a wide layout in the new energy industry chain, and it has chosen a more prudent strategy at the time of launching compact plug-in hybrid vehicles.

Xiaolong and Xiaolong MAX are two plug-in hybrid compact SUVs launched by Harvard brand. The official named Xiaolong and Xiaolong MAX as "big items" and arranged them for test drive together, which reflected Harvard’s more comprehensive consideration in product planning and confidence in the product strength of the two "Dragon" new cars.

Among them, the pricing and positioning of Xiaolong equipped with DHT hybrid technology is more close to the people; Xiaolong MAX has a larger body size, and it also adds a new Hi4 hybrid architecture. The two cars are obviously different in size, shape and configuration. The similarity is that they both have good details and complete presentation of design ingenuity.

Xiaolong

The body length of 4600mm is more friendly in urban vehicles. A more reasonable body size also helps to reduce energy consumption.

Xiaolong’s design has a distinct recognition, which has no inheritance relationship with Harvard’s product line at present. The closed middle net in the upper part gives people the image meaning of "electrification". The heat dissipation requirement of the vehicle is completed through the hollow air intake grille behind the license plate frame.

Full of spirit, the double main waistlines and the sinking treatment of the roof create just the right sporty atmosphere, and the 2710mm wheelbase also creates a more stretched visual proportion relationship.

The shape of 18-inch rim is not a "new energy source", but more sharp in shape. The 225/60R18 GitiComfort F50 tire has a quiet and comfortable orientation, and the 60-flat ratio provides better support for shock absorption performance and durability of rotten roads.

The high-position brake light group composed of two hexagons has a unique shape. The spoiler integrated with the high-position brake light is composed of several appearance parts, and the whole spoiler continuously extends above the taillights.

The charging port is located on the right rear fender. It can provide 33kW DC fast charging. Considering Xiaolong’s battery capacity of 19.27kWh, this peak charging power can be said to be very high. According to official data, 30%-80% SOC takes only 26 minutes at the earliest. 3.3kW AC external discharge can also support the outdoor power-taking scene.

The soft material covering range of Xiaolong instrument panel covers the upper part of the instrument panel and the lateral area of the air outlet of the air conditioner, and it is generally plain. Fortunately, the textured surface technology of the plastic surface of the central control island platform, the dark chrome decoration of the interior and the personalized modeling of the air outlet balance the visual experience of the interior.

Both sides of the 7-inch instrument panel have separate electricity and oil quantity indicators, and the 12.3-inch central control panel, like the instrument panel, has a default black background. Therefore, there is no feeling that the screen size is too small in daily use.

The touch air conditioner buttons integrated under the central control panel have limited clarity in direct sunlight, and the high-frequency function of the air conditioner can be controlled by voice, which also reduces the inconvenience of touch control.

Xiaolong’s steering wheel has a large size and a thin ring, which takes care of the holding needs of different people. At the same time, the leather covering on the elbow of the door panel and the 64-color adjustable atmosphere lamp officially called "Star Laser Flowing Water Atmosphere Lamp" have obviously improved the sensory experience of the interior.

The design of the shield brings more available space for the central control island station, and 15W wireless charging is standard on one side. The storage space below also effectively improves the utilization rate of the interior space.

In the car, the author with a standard height of 175cm can get plenty of space in the front seat and back seat. The test drive has seat ventilation and heating, which is a bonus configuration in the same level.

The standard volume of the trunk is 420L, and the standard volume after putting down the rear seat is 1175L. Xiaolong’s design ingenuity is not limited to the appearance. After the rear headrest is laid down in the rear row, it can be turned over as a pillow. Considering the length of 4600mm, the space utilization rate is very high.

The storage space under the partition of the trunk still has enough space for other articles after receiving the external discharge equipment.

Xiaolong is equipped with 4G15H hybrid engine and combined with two-speed hybrid DHT power, which can achieve the maximum comprehensive power of 185kW and torque of 375n m.. The data level can be compared with the 2.0L gasoline turbocharged engine. Thanks to the blessing of the 19.27kWh battery pack, Xiaolong still runs in pure electricity most of the time.

Xiaolong, a former Madison rear multi-link independent suspension, has a comfortable suspension adjustment after sitting on the peak power of 185kW of the two-speed DHT system, so it will be more in tune with the overall soothing driving rhythm. The start and stop of the engine need to be consciously perceived. When high power is requested, DHT hybrid improves energy efficiency on the premise of smooth acceleration.

After many days and rounds of long-distance test drive by drivers with different driving habits, considering the frequent acceleration and braking during highway and shooting, although the energy consumption level can’t reach the official fuel consumption of 5.3L/100KM, it is still in the fuel consumption range of less than 6L/100KM, and the efficiency of DHT hybrid system is worthy of recognition.

With the positioning of compact new energy SUV, compared with Xiaolong MAX, Xiaolong has fully differentiated the power, space, configuration and texture, which makes the author have reason to believe that it will have attractive pricing. On the premise that the core experience is easy to use and the comfort function is enough, the two-speed DHT plug-in hybrid will be put in place. In particular, if a version with lower battery capacity is introduced later, it can not only maintain the fuel economy advantage of DHT hybrid, but also let more people consider experiencing the fun of Xiaolong with a lower threshold.

Xiaolong MAX

The difference between Xiaolong MAX and Xiaolong is not just the "MAX" of size. Power, space and configuration are different. They are two completely different cars. Xiaolong MAX has a length, width and height of 4758*1895*1725mm and a wheelbase of 2800mm. It can be said that it has established an "innate advantage" in size, which is also directly reflected in the interior space.

The appearance of Xiaolong MAX is still in contact with Harvard’s previous models, and the details depict the embrace of new energy. The net integrated with the front bumper, sharp light group. As well as the detailed description of the inside of the lamp group, all provide a certain sense of value.

The 235/55R19 wheel can be called "Bigfoot" at this level. In addition to higher passing performance and thicker sidewall on unpaved roads, it also significantly improves the comfort of daily driving.

Xiaolong MAX didn’t use penetrating taillights, but the light band inside the independent light group was treated with "flash drilling", and the lighting effect was significantly different from that of ordinary LED light groups.

The dark part of Xiaolong MAX instrument panel is made of soft material, and the white part is covered with leather. The design sense and materials used in the interior are beyond the author’s expectation of this level of products.

The physical buttons with high frequency function of air conditioner are reserved on the central control island platform, which takes care of users’ usage habits. However, there is no key position for the adjustment of driving mode.

Xiaolong MAX has optimized NVH, including using double-layer sound insulation glass in the front row, increasing the coverage area of sound-absorbing materials in key parts such as side walls and door panels, and using a large number of sound-absorbing materials in the body. The actual effect is also good. When Xiaolong MAX is driving in the city with pure electricity, the quietness inside the car has a leapfrog performance.

The wireless charging of 50W mobile phone is located on the left side of the central control island, and there is an independent cooling fan to ensure the normal charging of the mobile phone. If the right wireless charging option can be provided for car owners, even if the power is only 15W, I believe it will be very popular, and it will also be more conducive to the co-driver’s "putting down the phone".

The Coffee OS system based on Snapdragon 8155 can not only support three 12.3-inch screens, but also project navigation and driving assistance information on the HUD. The screen is still readable in direct sunlight.

The interior texture and atmosphere are the strengths of Xiaolong MAX, and so is the space. Adjust the sitting posture in the front row according to the author’s height of 175, and the leg space in the back row is ample. Moreover, the length of the front and rear seat cushions is at least 500mm, which ensures the supporting effect on the legs. The angle of the rear backrest supports two-step adjustment of 27 and 32, which increases the comfort configuration and is also helpful to enhance the sense of grade.

The Haval Xiaolong MAX trunk is 551L in the standard state, and the space can reach 1377L after the backrest of the rear independent seat is folded flat.

The L2+ driver assistance function of the Haval Xiaolong MAX top model is realized by 22 intelligent sensors. Because of the existence of the side-looking camera, the perception of the system is also richer. During the test drive, the author tried ACC full-speed adaptive cruise, changing lanes and other functions. This system can make driving easier and safer when dealing with national highway and expressway scenes, and reduce the fatigue degree when driving for a long time.

The new Hi4 hybrid architecture has 3 engines and 9 modes of intelligent dynamic switching, but the driving modes that users can actually choose are standard, economy, sports, snow and four-wheel drive. The power mode includes three modes: pure electricity, pure electricity priority and intelligent hybrid. Simplify the choice of users, in fact, the system has more underlying operating logic to support better performance of power and energy consumption.

The Hi4 system equipped with Xiaolong MAX has a comprehensive power of 205kW and a comprehensive torque of 585 N m.. 0-100km/h 6.8s can be completed. The blessing of high-power electric drive makes the power respond quickly, and it is calm when dealing with the power request of national highway and high-speed overtaking. The suspension emphasizes comfortable adjustment and the brake pedal setting that pays more attention to the linear release of braking force, which makes Xiaolong MAX more suitable for driving with the mentality of driving an SUV. We should know that Hi4 system not only has the advantages of power output, but also has the advantages of energy efficiency in daily life.

At the same time, due to the addition of pure electric four-wheel drive, parallel four-wheel drive and dual-shaft energy recovery mode, abundant power is not at the expense of energy consumption. Xiaolong MAX has it, but there are not many plug-in hybrid vehicles with single pedal mode. The energy recovery setting of Xiaolong MAX is easy to adapt in all intensities and single pedal mode, and it is not difficult to achieve uniform and linear acceleration braking. With a little adaptation, passengers can ride comfortably without carsickness. In addition, the Hi4 system can achieve 0.3g energy recovery at 110Km/h, with wider coverage of recovery conditions and better energy consumption performance. After the test drive, according to the data of official fuel consumption of 5.5L/100km, it is inferred that such fuel consumption is also possible in daily use. According to official data, 30%-80% SOC DC fast charging takes at least 26 minutes, which also provides convenience for daily recharge.

"Four-wheel drive experience, two-wheel drive price, four-wheel drive performance and two-wheel drive energy consumption" is the concept mentioned when the official introduced Xiaolong MAX. Xiaolong MAX does not have a two-wheel drive model. The two-wheel drive mentioned here, I guess it should be the best-selling plug-in hybrid two-wheel drive SUV of the same level. With the comprehensive product strength of Xiaolong MAX and the advantages of driving assistance and intelligent cockpit, if the "two-drive price" can be realized, Xiaolong MAX may greatly enhance Haval’s presence in the new energy market.

Beijing News Shell Financial News (Reporter Sun Wenxuan) From April 17th to 19th, the 21st Huawei Analyst Conference was held in Shenzhen. Xu Zhijun, the rotating chairman of Huawei, mentioned at the meeting that ecology is very important for Huawei’s industrial development. Huawei has made a decision to invest in the development of ecology with strong strategy in 2024 and the next five years, and to promote and drive the development of terminal industry and computing industry through ecological development.

The ecological investment mentioned by Xu Zhijun includes the original applied ecology, Kunpeng ecology and rising ecology in HarmonyOS. He also said that building a native application ecosystem in HarmonyOS is the most critical thing for Huawei in 2024. Huawei hopes that in 2024, 5,000 applications that have been used on smartphones for more than 99% of the time will be fully migrated to the native operating system in HarmonyOS, so as to truly realize the unification of operating system and application ecology.

"At the same time, we are also promoting more other applications, which can also be migrated to the HarmonyOS operating system. Now, among more than 5,000 applications, more than 4,000 applications have made clear their migration plans, and less than 1,000 applications are in communication. This migration workload is huge and has been widely supported by the entire industry and application developers. " Xu Zhijun said.

He also said that when these 5,000 applications and thousands of other applications were migrated from the Android ecosystem to the HarmonyOS operating system, Huawei’s HarmonyOS operating system was truly completed and became the third mobile operating system in the world besides Apple’s iOS and Google’s Android. "We will first build HarmonyOS’s operational application ecology based on the China market, and promote it country by country in the future and gradually push it to the world."

Editor Chen Li

Proofread Sissi

Can Huawei’s visual intelligence drive surpass Tesla?

On April 11th, Huawei’s first smart car, Zhijie S7, launched a new version, new rights and interests, and launched Huawei’s visual intelligent driving, which further enhanced its product strength. Especially in the field of intelligent driving, the intellectual S7 has been several positions ahead of the industry, and this is the first time for Huawei’s visual intellectual. Yu Chengdong said that Huawei’s visual intellectual driving has surpassed Tesla in an all-round way.

Tesla is the benchmark of the new energy automobile industry. Many car companies will compare Tesla’s models after releasing new cars, and many of them can achieve transcendence in the general direction. Just like Tesla’s EAP visual driving scheme, domestic car companies used lidar to narrow the distance, but this time Huawei abandoned lidar? Huawei made a major announcement! Completely surpass Tesla!

Huawei’s Vision Intelligent Driving Scheme

On April 11th, Huawei held the HarmonyOS Ecological Spring Communication Meeting. At this meeting, Huawei brought the intelligent world S7 and officially announced the adoption of the basic version of HUAWEI ADS, a visual intelligent driving scheme.

According to Huawei’s introduction, this visual intelligent driving scheme can be easily driven at high speed all over the country, with high-speed NCA coverage rate of 99.5% and ramp pass rate of 96%. It can intelligently identify obstacles such as water horses and cones, even pavement construction. Can Huawei’s visual intelligence drive surpass Tesla?

In contrast, Tesla’s EAP visual driving scheme has a high-speed NCA coverage rate and a ramp pass rate of 79% and 68.75%, respectively. It can be seen that Huawei HUAWEI ADS’s visual driving has surpassed Tesla. Although Yu Chengdong was restrained, he probably wanted to shout "Far ahead" again.

Zhijie S7Pro is a big attempt for Huawei to abandon the lidar solution. Generally speaking, the industry will generally choose the lidar solution. Lidar can generate high-resolution three-dimensional maps around vehicles, helping vehicles to perceive the surrounding environment in real time, including other vehicles, pedestrians, obstacles, etc., and realize accurate environmental perception.

Moreover, lidar can provide high-precision distance and position information, which is helpful for accurate positioning and positioning of vehicles and improving the positioning accuracy and stability of automatic driving system.

On December 25th, 2020, Zhiji Automobile, a brand-new customer-oriented automobile brand jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, was established. The initial round of financing for this project was 10 billion yuan, of which SAIC held 54%, Pudong New Area and Ali each held 18%, and others accounted for 10%. It can be completely called the "second generation car" born with a golden spoon. The word "Zhi Ji" is taken from "Knowing everything around, but Dao Ji is the world" in The Book of Changes. It is intended to use wisdom to consider everything, diligently explore, define, create and realize the smart travel driven by the times and needed by users. Zhiji automobile is five years later than Wei Xiaoli and others in creating new forces, and of course it is much less than other new forces in making cars. Zhiji automobile technology’s own Slogan is: to achieve the best of yourself; However, judging from the three years since its establishment, it is obviously quite different from this.

On March 29th, 2022, Zhiji L7, the first production model of Zhiji, went on the market. Zhiji Auto also officially opened the lock-up link between A-round users and angel-round users, and announced the complete "exclusive rights and interests of A-round users" and "special rights and interests of angel-round users". The specific contents are: within 7 days of car purchase, you can apply for car return service, lifetime warranty commitment, lifetime free charging, lifetime free entertainment flow, lifetime free road rescue, lifetime free maintenance and delivery, on-site service, unlimited travel service, and free home charging pile service. Round A users will use the IM AD evolvable intelligent driving assistance system for 3 years free of charge, and after 3 years, they can choose to buy it out at the price of 8800 yuan, or exchange it with the corresponding value of data rights "original stone" for lifelong enjoyment and so on.

Since April, 2021, the top 3,000 car owners who have booked Zhiji L7 have launched the promotion policy of "angel rights", and these 3,000 places are also called "angel wheel seats". At the same time, Zhiji Auto also opened the lock list for Angel Wheel users and A Wheel users, and announced the full version of "Angel Wheel User Special Rights" and "A Wheel User Exclusive Rights". At this point, when the owner of the "Angel Wheel" who had been waiting for one year welcomed the delivery of the lock list, some owners found that the configuration table of Zhiji Automobile was different from that promised at the previous press conference, and then they discussed related issues in the WeChat riders group and Zhiji official App community, and then organized this 100-person rights protection activity.

The "Joint Statement on the Rights and Interests of Zhiji L7" initiated and signed by 102 prospective owners of Zhiji L7 attracted attention on the Internet, which listed five problems of Zhiji L7. 1. The rights and interests of the Angel Wheel Edition are surpassed, and the scarce seats are not scarce; 2. The conditions for upgrading lidar and high-order energy battery are not clear; 3. The 93kWh battery capacity advertised in the configuration table is inconsistent with the registration of the Ministry of Industry and Information Technology; 4. A number of auto show conferences and advertisements have not been fulfilled; 5. The management of the official App community is chaotic.

The owner’s main feedback problem is that the prospective owner’s rights and interests of "Angel Wheel" are surpassed by other car booking channels within the group, while the "routine discount" publicly expressed by Zhiji CEO appears on other car booking channels within the group, and the prospective owners of "Angel Wheel" think that they have been treated unfairly. On this issue, Zhiji announced that there is indeed a group customer car purchase policy for the employees of the founding shareholders, but there is no binding relationship between the rights and interests of the group customers and the rights and interests of the "Angel Wheel /A Wheel". New users of the group can only enjoy the current user rights and interests superimposed on the group rights and interests.

User’s rights and interests are always available when every car company opens a new car reservation. However, "Angel Wheel", as the initial user group that supports Zhiji, can’t get the best car purchase rights, which will really make these users psychologically unbalanced. During the car booking process of Zhiji L7, users can choose whether to upgrade the "laser radar integrated intelligent driving system, OrinX chip and high-order energy battery", but the official only introduces how many points can be obtained through points, but there are no other conditions. Zhiji has not announced it. Lidar and high-end energy battery are two popular technology configurations of new energy vehicles at this stage. Some consumers will place orders for these functions, but the government can’t give a specific upgrade method, which will inevitably make consumers lose their desire to buy.

In addition, in all the publicity for the launch of Zhiji L7, the battery pack with a standard capacity of 93kW/h is used in the whole system, and the comprehensive cruising range of CLTC is 615km, but the information declared in the Ministry of Industry and Information Technology is 90kWh, and the actual vehicle is 89.9kWh, with a difference of 3kWh. The explanation given by Zhiji’s staff is that there are two sets of standards for the reporting country of battery power, namely, the testing standard and the reporting standard. Although the tested battery power is different, it will not affect the vehicle’s endurance. Zhiji automobile should not publicize unverified data. Although the difference between the publicity and the actual battery power is only 3kWh, it will also make consumers feel confused. In addition, Zhiji L7 is under-matched: 21+6 piston calipers are changed to 20+4 piston calipers; 12 HD cameras were reduced to 11; Five fifth-generation millimeter-wave radars were reduced to four; Vehicle wireless charging receiver changed from standard to optional; A series of problems, such as the kick-type electric tailgate becoming an electric tailgate.

In addition, some car owners were ridiculed and insulted by Zhiji’s car product manager when discussing vehicle-related issues in the APP, saying that some users who posted posts were "smart" on the Internet and had a Kong Yiji mentality, and they had not made any progress for more than 100 years. In this regard, Zhiji car owners stressed in the statement, "We hope that Zhiji senior management team can pay full attention to and listen carefully to the opinions and demands of car owners and give a positive response."

The car owners said: "I waited for a year, but I was disappointed. Originally, I went to the big company SAIC, but I didn’t expect it to be so unreliable. " As one of the first 3000 people to book Zhiji L7, he felt cheated. The so-called "scarce enjoyment" was not scarce, and the contrast between the earliest official configuration propaganda and the actual configuration was also made him feel cheated.

The words "scarce and exclusive", "limited to 3,000 seats" and "angel wheel" may confuse consumers and make people feel superior and enjoy special preferential treatment. It is precisely because of this that consumers have become angel wheel users of Zhiji Automobile, but today’s sense of gap makes them unacceptable. Drawing a pie for users in this way will directly hurt those consumers who like and support the brand, and will have a negative impact on brand reputation and the future development of the enterprise.

Zhiji Automobile is different from other new car-making forces. It didn’t launch SUV models first, like Weilai, Ideality, Tucki, Ai ‘an and Lantu. Secondly, it took the lead in launching a luxury pure electric car. On March 30, 2022, Zhiji L7 Pro, the first mass production model with high hopes, was officially launched, with a price of 408,800 yuan. As a heavy model built by Zhiji, the sales performance of Zhiji L7 Pro in a few months can be described as very bleak. In fact, Zhiji L7 Pro has been delivered since the end of June this year. From July to December, the sales volume was 816, 1007, 1019, 860, 608 and 266 respectively, and the cumulative delivery volume was 4,576, less than 5,000, which can be seen. The cumulative sales volume in six months is not as good as that of a car from Ai ‘an, Nezha and BYD in a single month. Even compared with the same class cars, such as Krypton 001 and Weilai ET7, its sales volume is at the bottom. Zhiji automobile not only lost the brilliance that attracted people’s attention at that time, but also did not have much sense of existence in the hearts of consumers.

Tamia Liu, CEO of Zhiji Automotive Technology, once said: People who spend more than 400,000 yuan on BBA are miserable, and Zhiji L7, such a powerful treasure car, will one day become online celebrity. But judging from the current sales performance, it is impossible for Zhiji L7 to become a "online celebrity".

As a new energy brand, Zhiji is blessed by SAIC, Ali and Zhangjiang Hi-Tech, but its reputation is really too small. Directly promote the positioning of a start-up brand to a luxury brand, and the price is as high as 400,000 to 500,000. Without the historical accumulation of the brand, how can you have such great courage? We know that Weilai Automobile only targets BMW; What about Zhiji car? It’s the whole BBA that needs to be subverted. It’s really courageous. Does Na Zhi have this strength? As far as products are concerned, Zhiji L7 claims to compete with BBA；; However, in its price range, fist products such as Wei Xiaoli, BYD, and Krypton, which are lower than its price, also have good performance and the capital to compete for BBA. After horizontal comparison, it will be found that Zhiji L7 is not scarce.

Zhiji not only overreached himself in brand positioning, but also failed in product and price positioning. Zhiji L7 nominally pure electric C-class executive family car, which should have made great efforts in space comfort, failed to do well in what it should have done. On the contrary, it can play well in the power that potential car owners don’t pay much attention to. It can win prizes in accelerating and drifting events, which further confirms the fact that its positioning is deviated. I don’t think 90% car owners will spend 400,000 yuan to take a family on the track. In terms of sales outlets, needless to say, while Zhiji does not have an advantage in the number of stores, there are still some "moisture" in Zhiji stores. According to industry media reports, in Zhiji stores in Beijing and other places, there are some channels joined by traditional 4S Buick dealers, which means that excluding these non-self-operated channels, Zhiji will have fewer offline channels.

After-sales problems of Zhiji L7 quality control also occurred one after another. On February 1, 2023, Mr. Li of Chongqing filed a complaint with relevant channels, requesting to return the car or change it. Mr. Li is the owner of Zhiji L7 Angel Wheel. He booked the car in May last year and picked it up in Chongqing Liangjiang Zhiji Automobile Sales & Service Co., Ltd. in August.

The problem that the owner of Zhiji L7 Angel Wheel is treated unfairly by Zhiji Automobile has caused a heated discussion on the Internet. Although depressed, Mr. Li is very happy to drive his favorite car. He explained the reason for choosing Zhiji L7. "I like the shape of L7 very much, and with the background of SAIC, Zhiji Automobile trusts its technical strength and product quality."

However, Mr. Li’s good mood didn’t last two minutes and he was hit in the face by cruel reality. When he was ready to drive home, he found that the car navigation could not be used. No matter how to operate the navigation, it always showed "GPS positioning". Fortunately, the door of the 4S shop has not been opened yet. Mr. Li quickly found the staff, tossed for a long time and didn’t solve the problem. Finally, he explained that it was a software problem and asked Mr. Li to drive home first and wait for the software version upgrade. Just waiting for two months, although there were two so-called software upgrades during this period, the problem has not been solved. Finally, after Mr. Li made many representations, Zhiji Automobile replaced the GPS module for Mr. Li to solve the problem.

For Mr. Li, the navigation failure of this Zhiji L7 has just begun, and then the bad things followed. Mr. Li said that the wireless charging device of Zhiji L7′ s mobile phone can be lifted. When the mobile phone is charged, it will be lifted up, and then it will be lowered after it is put on, which is quite ceremonial. "At that time, I felt that this device was a bit over-designed. I didn’t expect it to break after several uses." Mr. Li said that this useless device did not move after being used twice. After inspection, the driving motor was broken, and finally the lifting assembly was changed twice to solve the problem.

Not long after, Mr. Li found that the right front door and the left back door of this Zhiji L7 were making abnormal noises from time to time. Mr. Li reported the situation to the 4S shop, and the staff did a variety of inspections and found no problems. At Mr. Li’s insistence, the staff took apart the car door and found that it was the abnormal sound caused by the wiring harness swinging back and forth inside the car door. After disassembling the door panel, Mr. Li found that the roughness of Zhiji L7′ s workmanship was shocking. The internal wiring harness has no protective treatment, and it is exposed directly to produce abnormal noise. According to the conventional practice, the door panel should be treated with NVH noise prevention. This Zhiji L7 has no noise prevention measures at all. Later, Mr. Li found that the floor under the front of the main driver and the co-driver of Zhiji L7 was directly exposed. "There is not even a layer of covered rubber, and the rough workmanship is completely different from that of a 400,000 car, which is similar to that of a 100,000-yuan van."

If these problems can be tolerated, the problems exposed by a recent scraping accident completely angered Mr. Li, who directly asked Zhiji to change cars and return them. Just before the Spring Festival, Mr. Li’s intellectual L7 had a little rub. Considering keeping the original car paint, he went to the repair shop for a third-party seamless repair. Surprisingly, the maintenance master in the shop took a paint tester and measured it around. He asked Mr. Li, "Did you paint this car?"? This made Mr. Li silly. How can a newly bought car be painted? After Mr. Li told us that it was the original car paint, the maintenance master carefully tested the whole car again, and the result is as shown in the figure:

The paint thickness of this Zhiji L7 varies greatly in different positions, ranging from 200 to 600 um, and the paint thickness of at least four parts is 1-2 times that of other parts.

Normally, the painting process of the main engine factory is robot painting, and the whole process is strictly controlled by computer programs. The painting is very uniform, so it is impossible to have such a big deviation. Mr. Li believes that there is such a big difference in the paint thickness of the same car, which will seriously affect the price of used cars in the future, because others can’t judge whether it is the original paint or the secondary paint after the accident. Mr. Li gave the question back to the customer service of Zhiji Automobile 400, and 400 told him that it was a normal factory standard, and repeatedly stressed that it had been signed and accepted. Mr. Li said angrily to the 315 report group: "The customer service of Zhiji Automobile means leaving the cabinet and refusing to recognize it. It seems that buying a Zhiji automobile must bring a paint film instrument like buying a used car, otherwise you can only admit that you are unlucky!"

Mr. Li said that the reason why Zhiji was chosen among many new energy vehicles was because he believed that it had the background of SAIC. The process of buying Zhiji L7 was too bad. I really didn’t expect Zhiji’s technical process and quality control ability to be so bad, and Zhiji’s after-sales attitude was even more wry and heartbreaking. At present, many car owners have reported that Zhiji L7 has a series of quality problems, such as battery shrinkage, black spots on the front windshield, white screen of panoramic image, driving recorder not reading SD card, electric tailgate not being closed, bubbles in the display screen and so on.

In November, 2022, a video about Zhiji CEO Tamia Liu’s test drive L7 was exposed by the media. In the video, Tamia Liu made a number of behaviors suspected of violating traffic regulations, such as high-speed parking, lane change of compaction line and serious speeding, trying to show the acceleration performance of this model to reflect the characteristics of super-running. After the video exposure, Tamia Liu’s dangerous driving behavior caused many netizens to question and criticize, and even some netizens said, "The CEO of a car company doesn’t understand traffic regulations?" Perhaps under the pressure of public opinion on the Internet, Liu Taocai issued an apology statement in his official micro, saying that he would deeply reflect on his behavior and actively cooperate with the investigation and punishment, and also said that he would take a warning.

As the CEO of Zhiji Automobile, Tamia Liu has not only repeatedly touched the hot spots of Tesla, BBA, Weilai, Tucki and other car companies, but also frequently made controversial behaviors and expressed relevant opinions, trying to keep standing in the focus of controversy and accumulate popularity and eyeballs for Zhiji.

As a new high-end brand, Zhiji, if the first impression of quality control can’t conquer consumers, and the sales performance of Zhiji L7, the first mass-produced car listed on the market, will make the road after Zhiji’s car very difficult. If a car-making brand does not have solid brand power and product power as the basic support, even if there is traffic, it is difficult to convert it into sales. Tamia Liu, CEO of Zhiji, do you really take the user as a confidant?

　　Without further ado, let’s talk about the top ten gold stocks we selected in April:

　　Longguang Real Estate (03380), China Resources Land (01109), Color Life (01778), Baiyun Mountain (600332)(00874), Fosun International (00656), Dongfang Electric (600875)(01072) and Geely Automobile (00175).

　　Let’s talk about the retrospective performance of the top ten gold stocks in March:

　　China Unicom (03969) rose 14.95%, Truly International (00732) rose 10.61%, Kerry Logistics (00636) rose 8.48%, CITIC Securities (600030) (06030) rose 7.37% and China Tower (00788) rose 4.97.

　　Enter the text as follows:

　　Hong Kong stocks are a volatile market in March, with the index operating space of 28,201.09-29,486.15 points, which is in line with the forecast of Zhitong Finance APP in March. Looking at 28,000 points, it will not break, and looking at the pressure of the top 30,000 points.

　　In last month’s strategy report, it was pointed out: "The HSI should pay attention to the beginning of the month and the end of the month." Now, it is true. On March 8, the HSI retreated its annual line due to the downgrade of A-share brokers, and at the end of the month, it retreated again due to the decline of US stocks on March 25. Overall, it is a shock as expected.

　　Judging from the market performance, the varieties that performed better in February generally showed a callback, and the brokerage varieties had a larger callback. The withdrawal of this emotional indicator showed that investors were cautious about the market. At the same time, there is also a general correction in the 5G and technology categories. On the contrary, the real estate sector has performed strongly, and the defensive food and beverage and textile and apparel categories have performed strongly. There is no improvement in big blue chips.

　　After repeated shocks in March, the market in April has entered a more critical node, because after the spring market in March, April entered a more complicated situation, and there are many factors that will cause factors to the market. Therefore, Zhitong Finance APP generally believes that April will be more cautious, and there will be more unpredictable things, so be careful that there will be changes. On the bright side, as long as we hold on to April, the situation will be clearer later, but if there is an adjustment, then the adjustment will probably be larger.

　　First of all, let’s look at the positive factors in April:

　　The first thing to bear the brunt is the continuous promotion at the policy level, such as the central bank’s expectation of water release. Zhitong Finance believes that the RRR cut is a high probability event, and it is a matter of time, but the extent of water release needs further observation. Of course, if it is to cut interest rates, it will be a heavyweight benefit. For the time being, this possibility is small. The benefits of increasing tax cuts and fee reductions have also contributed to the market.

　　Secondly, it is the expectation of incremental funds. For example, many newly issued fund-raising funds are preparing to actively enter the market. All kinds of state funds have also entered the market. At the same time, the relative weakness of external environment such as US stocks will also attract the allocation of overseas funds to Hong Kong stocks. Finally, with the weakening of the US dollar, the RMB exchange rate as a whole will form a strong support, which is also an important aspect of attracting foreign investment.

　　However, there are still many unfavorable situations in April:

　　First, the progress of Brexit. To prevent the extreme situation of Brexit without agreement, all EU countries are considering how to deal with this risk and pay close attention to this progress.

　　The second is the Sino-US trade negotiation, which is expected to be bargained. The grounding of Boeing 737MAX incident is only an episode, and China and the United States are still competing for 5G. This process is difficult to accomplish overnight. I’m afraid it will take a long time. We should be prepared for a protracted war and pay attention to some information conveyed, which will have a great impact on the stock market.

　　Third, there is a key data to pay attention to. The PMI in early April, the economic data in the first quarter and March around April 15th, including the house price index of 70 large and medium-sized cities released by the National Bureau of Statistics of China in March, etc., will be the key factors to determine the next market direction. If the data is biased, it will stimulate the stock market positively; if the data is weak, it will put pressure on the confidence in the market.

　　Fourth, the situation in Latin America and the Middle East, especially the turmoil in Venezuela, Rarity and Latin America, has now formed a wrestling between the United States and Russia. Once the conflict intensifies, it will pose a greater risk point.

　　Fifth, we should be careful that the situation of "three kills of foreign exchange and bonds" in Turkey will spread, and emerging markets should be careful that there will be transmission.

　　Sixth, the risk of US stocks. For the time being, the trend of US stocks is still benign, but we should also pay attention to the risk of downside.

　　Judging from the above situation, Hong Kong stocks should pay special attention to this key node around the 15th, and the market will generally reflect it in advance. The normal index range continues to look at 28,500-30,000 points. If you prefer, you have a chance to break through 30,000 points. If the situation is not good, look at the support of 28,000 points, and the extreme situation is 27,500 points.

　　Investment strategy in April: grasping the main line of favorable policies

　　In March, the top ten gold stocks continued to outperform the broader market. The Hang Seng Index rose by 2.57% in the same period, and the top ten gold stocks rose by an average of 6.02% in March. The specific increase is as follows:

　　The biggest gains of the top ten gold stocks in March: China Tonghao (03969) rose by 14.95%, Truly Trust International (00732) rose by 10.61%, Kerry Logistics (00636) rose by 8.48%, CITIC Securities (06030) rose by 7.37% and China Tower (00788) rose by 4.97.

　　In April, there will continue to be no trend market, or we will survive in the shock. The promotion of favorable policies is expected to become the mainstream in April. Zhitong Finance is expected to have several directions. First, lowering the RRR or cutting interest rates will directly stimulate real estate stocks, which is the biggest main line; Second, this kind of reform, such as the merger and reform of central enterprises, etc. The third is the expectation of consumer May Day holiday after performance baptism; Fourth, medicines and automobiles in the direction of value revaluation.

　　The details are as follows:

　　Real estate: Longguang Real Estate (03380), China Resources Land (01109)

　　Real Estate Property: Cai Life (01778)

　　Medicine: Baiyun Mountain (00874)

　　Finance: Fosun International (00656)

　　Power: Dongfang Electric (01072)

　　Car: Geely Automobile (00175)

　　Consumption: over the rainbow Textile (02678) and Tsingtao Beer (00168).

　　Manufacturing: China Zhongwang (01333)

　　The detailed list is as follows:

　　1. Longguang Real Estate (03380)

　　In 2018, Longguang Real Estate’s home advantage in Guangdong-Hong Kong-Macao Greater Bay Area’s core cities was further revealed. The number of transactions and transaction area of the company in Shenzhen market ranked first in the city, and it was in the forefront in cities such as Zhuhai and Foshan. At the same time, the company won the title of both equity sales and sales area in Nanning, and continued to rank first in Shantou. At present, the company has abundant funds and no financial pressure due to debt. As the real estate industry enters the accelerated integration period, there will be a large number of M&A opportunities in the industry. In the future, the company will actively seek more M&A targets and lock in more high-return projects at low cost.

　　2. China Resources Land (01109)

　　As one of the representatives of central enterprises, China Resources remained stable in 2018, achieving contracted sales of 210.68 billion yuan, up 38.5% year-on-year, and officially entering the 200 billion camp, once again maintaining the consistent scale and ranking of China Resources at an appropriate growth rate. By the end of 18 years, China Resources Land owned and operated 9.21 million square meters of commercial properties, including 23 Vientiane City/Vientiane World and 12 Hi5/ Vientiane Hui. In addition, 43 shopping centers are under construction. China Resources Land also operates 17 asset light shopping center projects. In addition to real estate development and investment in property business, China Resources Land has achieved new growth by implementing the "2+X" business model. X business includes urban renewal, property management, long-term rental apartments, homes for the aged, culture and sports, industrial funds and Vientiane cinemas. At present, the company is operating more than 30 urban renewal projects, including 16 key projects with a construction area of 22 million square meters, which may be realized in the next few years. By the end of 18 years, the contracted area of the company’s property management business reached 100 million square meters, and it is expected to reach 200 million square meters in 2020. The amount sold but not carried forward is RMB 187.4 billion, of which RMB 99.2 billion will be confirmed in 2019.

　　3. Color Life (01778)

　　Color Life achieved brilliant results in 2018, with high-speed endogenous growth in contract management area and leading industries in many indicators. As the company continues to expand its service area in the form of "platform output" and the "Big Dipper": e-safety, e-maintenance (including e-elevator), e-energy, e-cleaning, e-greening, e-payment and e-complaint, the platform of basic property management functions is realized.

　　4. Baiyun Mountain (00874)

　　In 2018, the consolidated revenue of GPHL increased greatly, and many factors affected profits in the fourth quarter. Integration of Guangzhou Pharmaceutical Co., Ltd., some minority shares of Wang Laoji Pharmaceutical Co., Ltd. and Wang Laoji trademark. The equity of the two core subsidiaries has been increased, and the current book holds 16 billion cash. In 2019, the company plans to invest 3.1 billion capital expenditure, mainly for the construction of production bases, equipment renewal and information system construction, and start a new round of asset-driven endogenous growth. It is estimated that in the next three years, big business, Danan medicine, Chinese medicine and Dajian will maintain a steady growth rate of about 8%, Danan medicine will maintain a double-digit growth rate, and profits will be higher than revenue growth rate due to synergy.

　　5. Fosun International (00656)

　　Fosun’s international business mainly focuses on three ecological and industrial unicorns: health, happiness and prosperity. As the basic assets of the company, Fuyu Ecology includes many financial businesses such as insurance, banking, securities and asset management, and is mainly responsible for providing stable cash flow. Health and happiness are the core assets for the company to implement C2M strategy. The industrial unicorn is the result of Fosun’s strategy of "technology leading and innovation driving". C2M proposed by Fosun aims to connect customers and manufacturing terminals through artificial intelligence, big data, cloud computing and other technologies, and fully meet the individual needs of customers by optimizing supply chain and upgrading products, so as to help its enterprises release surplus capacity and achieve rapid growth. We are optimistic about the growth of the company’s industrial investment layout and the strong ability of the group level to empower post-investment management and resource integration.

　　6. Dongfang Electric (01072)

　　The company is an old-fashioned central enterprise. In the field of hydropower, the group has made phased progress in the first million-kilowatt turbine runner used in Baihetan Power Station, the largest hydropower station under construction in the world. In the field of wind power, we focused on the development of 8-10 MW high-power units for offshore use, and were awarded the IEC design certification certificate for 10 MW offshore wind turbines, becoming the first complete machine manufacturer in China and the second in the world to obtain this certificate; In terms of thermal power, the 630-degree high-efficiency ultra-supercritical unit being manufactured by the group is also at the advanced level in the world; In terms of hydrogen energy, the group developed a new generation of hydrogen energy batteries last year, which improved the efficiency while reducing the cost by 15%. In addition, the Group is laying out the R&D and application of new energy materials, promoting intelligent manufacturing, actively promoting mixed reform and asset securitization, and building a global leading energy equipment power system solution provider.

　　7. Geely Automobile (00175)

　　We are optimistic about the company’s layout in terms of technology, models and platforms. At present, Geely Automobile owns Volvo Cars, British sports car brands Lotus and Proton of Malaysia, and holds shares in the truck manufacturer Volvo Group. Bo Yue and Emgrand GS preserved their strength, and their vision X3, Lectra series and 18-year-old new models Binrui and Binyue performed brilliantly. At the beginning of last year, Zhejiang Geely, the parent company, invested in Daimler, the parent company of Pingzhi Car Factory in Germany, and cooperated for the first time to produce cars. The two sides formed a joint venture company, each holding 50% of the shares, and jointly developed the "smart" brand in the world, which will become a brand of pure electric smart cars, and it is expected to further reflect its comprehensive advantages and gain more market share.

　　8. over the rainbow Textile (02678)

　　The company is one of the best textile manufacturing enterprises in China. The management team is professional and efficient, and has a highly forward-looking investment vision (it has been produced in Vietnam in 2006, and the accumulated investment currently exceeds 4 billion yuan). In addition to the yarn industry being active as a global elastic core-spun yarn leader and continuing to achieve large-scale expansion in the future, the pace of vertical integration continues to advance (including the vertical industrial chain layout in Vietnam, the acquisition of vertical Nianxing Textile to enter the jeans business, the acquisition of Huafeng Knitting, and Zhejiang Qingmao to enter the downstream fabric business, etc.). In addition, the establishment of a joint venture with Hong Kong Qingye, a leading enterprise in the woven dyed fabric industry, will make the company’s vertical integration "even more powerful". As the leader of China’s textile enterprises with high management efficiency and vertical integration strategy, with the increase of scale and the sales and R&D capabilities of Hong Kong Qingye, the market outlook will continue to be firm and optimistic.

　　9. Tsingtao Beer (00168)

　　Tsingtao Brewery has a long history, is well-known at home and abroad, with outstanding brand value, high-end product positioning and leading the industry in ton price. Consumption upgrading and ton price increase will be the core driving forces for the development of the beer industry in the future, and the target with excellent pattern is expected to continue to benefit. At present, the industry has shifted from low-end price war competition to high-end brand competition, and the price war has slowed down. From April 1, 2019, the VAT rate will drop from 16% to 13%, which will greatly increase the net profit of the beer industry. Tsingtao Brewery, as the leading beer industry in China, is expected to benefit from the increased concentration after the change of the pattern. In addition, Fuxing, as a financial investor, is expected to promote the reform of the company’s internal mechanism and release the vitality of the enterprise.

　　10. China Zhongwang (01333)

　　The main revenue of the Group is the sales revenue of aluminum extrusion business, aluminum calendering business and deep processing business. At present, the share of aluminum alloy templates in the national template market is only 18%, which is 50% to 60% compared with the average level in Europe and America, and there is considerable potential replacement space. The Group continued to help China rail transit trains speed up and upgrade, supplying aluminum for the high-speed rail "Fuxing" EMU, and exclusively supplying deep-processed products such as car bodies and large parts of car bodies for commercial maglev version 2.0 trains. Automobile panel products have passed the certification of some domestic new energy automobile manufacturers, and started to supply in small quantities. The second production line has started the trial production of samples for some potential customers. Overseas market: The Group has become a first-class supplier of Jaguar Land Rover, and will directly provide high-quality aluminum alloy product solutions for its British factories, and formally enter the supply chain of overseas automobile manufacturers. The production efficiency of Alunna, a high-end aluminum extrusion subsidiary of the Group in Germany, has been significantly improved, and the project successfully passed the certification of Airbus "IPCA+" (Industrial Process Control Assessment) and was awarded "A" grade. SilverYachts, an all-aluminum alloy super yacht company under the Group, will deliver a newly built super luxury yacht within this year, and at the same time, speed up the market layout of China, and choose Jiangmen as the site to build a production base for commercial boats and aluminum alloy yachts.

　　Text/Wan Yongqiang (Director of Zhitong Financial Research Center)

　　Disclaimer: The shares in this article are only for discussion by shareholders, and shall not constitute investment advice. The stock market is risky, so you need to be cautious in investing.

This article first appeared on WeChat WeChat official account: Hong Kong Stock Excavator. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Lei Jun is saving every grain of millet.

On July 10th, Xiaomi canteen issued a notice saying that disposable tableware and packing bags will no longer be provided free of charge from now on, but will be provided with disposable tableware: disposable chopsticks 0.1 yuan/pair, disposable packing bags 0.1 yuan/piece, and disposable packing boxes will be divided into 0.5 yuan and 1 yuan according to their sizes.

On July 8, according to Sina Technology, Xiaomi announced the establishment of a special group to reduce costs and increase efficiency, with Lin Shiwei, CFO of the group, as the team leader.

It seems that Xiaomi will continue to vigorously promote cost reduction and efficiency improvement.

It is not difficult to understand that "the moment of life and death", Lei Jun is no longer careful to live, and the bitter may be Xiaomi employees.

The sense of crisis spreads, and the cost is reduced and the efficiency is increased.

According to reports, Xiaomi’s cost reduction and efficiency enhancement special group will report to the Group Management Committee, with Lin Shiwei, CFO of the Group, as the team leader, Pan Jiutang, Liu Wei and Zhang Jianhui, special assistants of the Group CEO, as the team members, and Sun Qian, vice president of the Group Finance Department, as the secretary-general to carry out daily work.

At the end of January this year, Xiaomi Group established two professional committees, namely, the operation management committee and the human resource management committee, among which the operation management committee is mainly responsible for the overall management of business strategy, planning, budgeting, implementation and daily business management.

The committee consists of 12 members, with Xiaomi CEO Lei Jun as the director personally, Xiaomi President Lu Weibing as the deputy director, and Pan Jiutang as the secretary-general. The other members include Adam Gao, president of mobile phone department, Zhang Feng, president of household appliances department, Chen Bo, general manager of ecological chain department, Ma Qiang, general manager of Internet department, and other Xiaomi group executives and business department heads.

In the internal staff letter, Lei Jun emphasized that the establishment of the two committees is "a far-reaching change in the history of corporate governance".

Stepping into 2023, Xiaomi is quietly changing.

"Now is the moment of life and death, and we must find the point of reducing costs and increasing efficiency."According to Sina Technology, citing people familiar with the matter, Lei Jun was so outspoken at an internal executive meeting.

In my impression, Lei Jun made similar remarks in 2016, when Xiaomi suffered a decline in mobile phone sales. The difference is that Lei Jun was full of confidence that year and firmly believed that Xiaomi had bottomed out and was about to rebound.

The sense of crisis spread.

On July 6th, 2023, at Xiaomi & Shunwei Eco-investment Conference, Lei Jun said that the core reason for the closure of many startup companies was that there was no money in their accounts. He suggested that the invested companies "keep an eye on cash, reduce costs and increase efficiency" in order to spend the economic cycle of that year.

Judging from the data of the first quarterly report of this year, in Xiaomi Group, Lei Jun has indeed vigorously practiced cost reduction and efficiency improvement.

According to the financial report data, during the reporting period, Xiaomi achieved revenue of 59.5 billion yuan, down 18.9% year-on-year; The adjusted net profit exceeded 3.2 billion yuan, a year-on-year increase of 13.1%; At the same time, sales and promotion expenses decreased by 21.9% year-on-year, administrative expenses decreased by 8.8% year-on-year, and the overall gross profit margin reached 19.5%, a record high.

Revenue declined for five consecutive quarters.

Revenue has fallen for five consecutive years, and it is difficult for mobile phones to climb high. Xiaomi is under pressure.

According to the first quarterly report of this year, the revenue of smartphone business, which accounted for 58.8%, was 35 billion yuan, a decrease of 23.6% compared with 45.8 billion yuan in the first quarter of 2022.

This is mainly due to the double drop in the volume and price of mobile phones.

In the first quarter, the shipment of Xiaomi smartphones was only 30.4 million units, down by 21.1% compared with the same period of last year, and a difference of 22.5 million units from the historical high of 52.9 million units in the second quarter of 2021, which almost stopped.

This decline is also far more than the broader market. According to Canalys data, global smartphone shipments decreased by 13.3% year-on-year to 269.8 million units in the first quarter of 2023, the lowest first quarter shipment since 2014.

In the context of increasingly fierce competition in the mobile phone stock market, this contrast is even more severe.

According to IDC data, in the first quarter of 2023, China’s smartphone market shipped about 65.44 million units, down 11.8% year-on-year. From the perspective of TOP5 brand, OPPO, Apple, vivo, Glory and Xiaomi all experienced year-on-year decline.

The expected rebound after the epidemic did not appear, consumer confidence was insufficient, the replacement cycle was prolonged, and various tricks were used to seize the limited market. As a result, Xiaomi was under more pressure.

In addition, the ASP (average selling price) of Xiaomi smartphones decreased by 3.1% year-on-year to 1,151.6 yuan per smartphone in this quarter.

Obviously,This is far from the high-end expected by Xiaomi.According to Xiaomi’s definition in the financial report, high-end smartphones in Chinese mainland are models priced at 3000 yuan and above.

Affected by the downturn of mobile phone business, Xiaomi’s revenue performance was average. In this quarter, it decreased by 18.9% year-on-year to 59.48 billion yuan, which is the five consecutive quarters of revenue decline of Xiaomi since the first quarter of 2022, and the net profit declined for four consecutive quarters.

It is worth mentioning that the performance of the 618 promotion season, which was hoped by smartphone brands, was slightly bleak.

According to the statistics of research institute Counterpoint, during the promotion season of June 18, 2023 in China (June 1 -18), the sales volume of smartphones dropped by 8% year-on-year, among which vivo won the sales champion, with a market share of 18.2%, while Apple, the second runner-up, took 17.9%, and Glory and Xiaomi tied for the third place with 15.4%.

Judging from the stock price performance, the share price of Xiaomi Group’s Hong Kong stocks has fluctuated lower this year.

The data shows that since the end of May, Xiaomi has frequently repurchased shares. According to statistics,A total of about 47.2 million shares were repurchased, involving more than HK$ 500 million, and Xiaomi’s share price showed no signs of stopping falling.

However, after hitting the low level of the year on June 25, it began to continue to rise. On July 11th, Xiaomi Group announced that it would buy back 2.3 million shares that day at a cost of about HK$ 25 million.

Make a big car,

Will Lei Jun get what he wants?

While reducing expenditure, we should also open up sources.

As the smartphone business declines, Xiaomi Group hopes to break through in other fields, such as building cars.

On March 30, 2021, Xiaomi officially announced to enter the smart electric vehicle industry. 500 days later, in August 2022, Xiaomi first announced the research and development progress of Xiaomi’s autonomous driving technology.

"The goal of Xiaomi’s automatic driving is to enter the first camp of the industry in 2024",At this year’s annual speech conference, Lei Jun spoke frankly about Xiaomi’s goal of building a car, and revealed that the first phase of Xiaomi’s autonomous driving technology planned 140 test vehicles, which will be tested nationwide one after another.

At the same time, Lei Jun wrote this goal into the financial report: for the car-making business, the mass production plan for the first half of 2024 will remain unchanged.

Lei Jun described Xiaomi’s car-making as: it was not a momentary fever, but "one of the most important decisions in the history of Xiaomi’s development, which was the result of repeated argumentation and careful decision-making by the company’s management".

In order to enter the market quickly, Xiaomi threw money wildly.

The financial report shows that in 2022, Xiaomi invested 3.1 billion yuan in new businesses such as smart electric vehicles; In the first quarter of 2023, the R&D expenditure of this business was 1.1 billion yuan.

Xiaomi proudly declared: It is estimated that the total R&D investment in 2023 will exceed 20 billion yuan. According to the proportion of the total R&D expenditure of 16 billion in 2022, the R&D expenditure of trams is 3.1 billion.In 2023, perhaps building a car will burn nearly 4 billion yuan of millet.

Buy by buy buy,Xiaomi also invested in the automobile industry chain.

Among the invested companies, there are six power battery companies including Zhongchuang Singapore Airlines, four chip companies including Black Sesame Intelligent, several auto-driving and auto-driving solution providers, and Hesai Technology, which has just rung the bell on Nasdaq, covering the fields of chips, lidar, auto-driving and batteries, in order to break through the technical connection barriers.

Lei Jun, who claimed to invest $10 billion in building cars in 10 years, has repeatedly stressed that Xiaomi is not bad for money.

However, the performance of the main business is now under pressure. In the low tide of global consumer electronics, how Xiaomi will balance cash flow and deal with the "car-making game" of burning money has become the primary problem.

The complexity of the automobile industry is high, the investment is large, the cycle is long, and the fault tolerance rate is low. Blind optimists will only fall down early.

In October last year, Lei Jun made a lofty ambition on Twitter: "The only way for us to succeed is to become one of the top five and ship more than 10 million vehicles every year." However, we must know that in 2022, BYD, which won the sales champion list, will have about 1.86 million transcripts.

And Xiaomi’s core research and development ability in building cars has also been questioned.

According to 36Kr’s report in August last year, Xiaomi decided to use 400V platform+BYD lithium iron phosphate battery for the low-end battery, 800V platform+Ningde Kirin battery for the high-end battery, and UMC and Huichuan for the electronic control, which means that,Xiaomi has not yet had the ability of independent research and development on the key hardware of "Three Electricity", but purchased through Tier1 suppliers.

The newcomers, integrating resources from all sides, want to make a career in the highly involuted automobile industry within three years and become Xiaomi’s next revenue curve. Lei Jun dares to think about it, but does the market dare to believe it?

* Arrangement | Another Ear Review | Hiu

The "Long Songs" broadcast on Tencent video is adapted from April’s comic book of the same name, which mainly tells the ups and downs of Li Changge, the daughter of Li Jiancheng.

I don’t know if it is because of the ancient puppet show, it has become an airborne drama, which is officially announced during the day and broadcast on time at 10: 30 in the evening. Such a "underworld" broadcast time is very unfriendly to many office workers and student parties. However, the topic of this drama can’t be stopped. On the morning of the second day of the update, countless people on the Internet madly pressed Amway, saying that this drama is very good-looking. Obviously, only a few episodes of the drama have been updated, so it is so easy to make people feel superior? There are people everywhere promoting the drama, which is very good-looking. This is really not like the performance of the drama that started in the middle of the night. In the analysis, it is willing to let everyone really follow the audience at first glance, and the large number of people feels like the criticism of the actors and fans in the drama. Such contradictions are also reflected in the hot search places.

First, wait and see the confusion in the play

Most people are still in the wait-and-see stage of this drama, and all kinds of short videos and animations circulating in Weibo are a standard for everyone to measure whether to pursue this drama. As far as the pictures circulating on the Internet are concerned, we can see the heroine Dilraba, who portrays Li Changge as the daughter of a charming prince. The modelling of her girlhood seems to be that the stylist also specially designed the lobster beard which was highly praised before Dilraba, but the effect is not satisfactory. She stands with Zhao Lusi, whose facial features are totally inadequate compared with Dilraba’s, and Dilraba’s modelling does not have any advantages at all. Lobster whiskers suddenly turned into cockroach whiskers, which looked very old and masculine.

Speaking of masculinity, she really disguised herself as a man. Dilraba, who was slain, began to pretend to be a man, and Dilraba, who put on men’s clothes, suddenly became pleasing to the eye. Whether walking on the cuju court or wearing a hat, the new modeling level can really give a high score.

The level of modeling is high and low, which makes everyone make a small whisper, and the performance level of the actors is even more confusing.

Dilraba and Leo, the leading actors in the play, graduated from Shanghai Theatre Academy and Beijing Film Academy, respectively. However, they were trained as voice actors. However, like this costume idol drama, it is common for everyone to use voice actors, and there is nothing worth complaining about. Netizens often joke that the dramas you watch are actually Bian Jiang, Qiao Shiyu and Ajie Dada who have been in love.

The funny thing is that Liu Yuning, a singer, used his own soundtrack. Singers are strong in singing, but singing well does not necessarily mean that your lines are strong. If you want to speak clearly, you can express your emotions between cadences, which are all technical activities. In the past, the audience didn’t understand it, but in the past two years, many related variety shows have made everyone see the power of voice actors, and they have begun to pay more attention to lines. And all the professional actors are dubbing, but Liu Yuning is the only one who uses the original sound, which is really a bit strange.

In addition, widely criticized by everyone, in the play, Li Changge’s family was slain, and the white knife went in and the red knife went out, so the climactic picture suddenly changed from a real person to a cartoon mode. It’s not a frozen picture, but directly turned into a plot PPT, which interpreted the most important part of the heroine’s escape in the form of comics. Previously, it was not that there were no film and television dramas that used a sudden cartoon freeze to make a transition. For example, "The Strange Man, a Plum" and "Skyscraper" occasionally gave a few frames a comic look.However, all the content in the play that can promote the plot is expressed in animation, which is unique? Or cut corners?

Second, hang on the discussion point of hot search

Can make everyone feel confused, or because it has received a lot of attention, can let everyone see. At present, there are some discussion points on hot search, that is, passers-by viewers feel good when they see it.

Dilraba and Zhao Lusi, who played the leading role and supporting role this time, are both post-90s Hua Dan in the rising period. It is conceivable that if two people like this get together, the inevitable result is that one side will crush the other. Netizens who have been rubbing their hands for a long time waiting to eat melons have not been able to wait for the tearing scene that everyone wants to see. On the contrary, the hot search is about Li Changge and Li Leyan’s CP, which makes netizens discuss endlessly, and it is whether the name of CP is called "Bage Pressure Dew" or "Liluxiu".

In addition to these two actresses, several other cp’s pull each other’s lang, and stewed CP’s are also very beautiful.

Just when everyone said that the play was cutting corners and Dilraba didn’t want to shoot a diving scene.This drama really made Li Changge escape and fight for ten episodes. In the ten episodes, Li Changge was either on the run or on the run.

For those who haven’t seen the drama, the quickest way is to enjoy the opening song of this drama, which is sung by Diamond again.The lyrics are all linked with all the plot lines of Long Songs.. A good theme song is to make the plot of the play emerge in everyone’s mind when listening to the song. Listen to it and you will know that this song still does this.

In the end, whether this drama is an explosion depends on the subsequent development. It is useless for fans to say yes. What really determines a play is the quality of the play and whether it can attract passers-by. On-Moon Arc

　　The spy war drama "Surprise in the Deep Sea" is adapted from Hai Fei’s novel "Surprise in the Deep Sea". The drama is based on the complicated and sinister anti-Japanese war in 1941. The story begins with the fact that after the military spy Xiao Zhengguo was shot by the military spy Zhou Haichao for his own selfish interests, Chen Shan, a "punk" at the bottom of Shanghai society, was kidnapped by Japanese spy leader Araki, and Chen Shan was forced to enter the Chongqing military system as a Japanese spy to try to get it. It tells the story of Chen Shan, who was forced to be helpless. After entering the military system, in the "infighting" with Zhou Haichao, he contacted Zhang Li, an outstanding intelligence officer of our party who entered the military system, and was constantly struggling to get rid of the anxiety of Japanese spy control. In the inner torment of worrying about my sister’s safety; Inspired by Zhang Li’s devotion to the country’s national justice, Chen Shan is like a cicada dormant. In the thrilling "spy wars" with the military junta and Japanese spies again and again, he grew from a "punk" in Shanghai to a firm communist fighter.

　　As soon as the play started, Xiao Zhengguo, the protagonist, was killed by Zhou Haichao, a military colleague. In the jaw-dropping plot reversal of the civet cat for the prince, Chen Shan, a "punk", became a military agent Xiao Zhengguo under the coercion of Japanese spy leader Araki. There is no doubt that Chen Shan has become the core element of the whole drama’s contradictions and plot advancement. This change of identity is almost a bold attempt by the master to create a spy war drama in narrative mode and characterization under the condition of "knowing that you can’t do it".

　　Chen Shan and Xiao Zhengguo are indistinguishable from each other no matter how they look, and Chen Shan approaches Xiao Zhengguo infinitely in agent training. However, the background, personality and living habits of the characters can escape the eyes of Xiao Zhengguo’s wife Yu Xiaoyou, his superiors and his colleagues in the military system Xiao Zhengguo, but even if there is a little hint of exposure, there is always a hard listening to distinguish the true and false Monkey King.

　　This is the suspense of the play. In the first half of the play, Chen Shan fought bravely with Juntong and Japanese spies around the map of Chongqing’s military factory, the assassination of American pilots and the detection of underground radio stations in communist party, and its identity was always like a time bomb hanging over the characters and the audience, which added an uncertain crisis fuse to the exciting spy war "Three Kingdoms Killing" between Japanese spies, Juntong and our party.

　　The creation of this suspense atmosphere has made a new breakthrough in spy war drama. Just like the title of the play "Jing Zhe", before mid-spring, Chen Shanru’s insects hid in the soil (inside the military system) in winter for "sting"; At the "Sting Festival", the spring thunder suddenly rang and the stinger woke up.

　　In the play, when Zhou Haichao’s blood test report proved that Chen Shan was a fake Xiao Zhengguo, Chen Shan was rescued by Zhang Li and had to flee Chongqing. Zhang Li’s identity as an underground intelligence officer of our Party also surfaced, and Chen Shan, under the arrangement of Yu Xiaoye’s fee office in michel platini, played along and became a military double agent. Chen Shan changed from a "punk" to a patriot, which also laid the groundwork for his eventual growth as a communist fighter in the second half of the play.

　　The second half of the play focuses on Shanghai, which was completely occupied by the Anti-Japanese War. At this time, on the Shanghai beach, Japanese spies, Wang Puppet, Juntong and communist party are intertwined around the spy war under the background of the Anti-Japanese War. The plot mainly revolves around two narrative lines. One line is that Chen Shan and the Shanghai military "Hurricane Team" punish traitors and crack down on Japanese spies; On the other hand, Chen Shan secretly helped Zhang Li and communist party, represented by his brother Chen He, smuggle drugs to the liberated areas and crack down on Japanese spies. At this time, Chen Shan was already a spy on three sides.

　　In front of Araki, it was a pawn held hostage by the Japanese secret service; At the level of Chongqing military system, he was a double-faced spy who broke into the Japanese secret service; In front of Zhang Li, he is a patriot who hates his family and country, which requires actors to have convincing acting skills to change roles from the outside to the inside. It is worthy of recognition that Ruoyun Zhang, the actor of Chen Shan, has a good grasp of the role, especially the interpretation of inner drama.

　　An important breakthrough of the play is that the group images have shaped the general public’s future in the face of the confusion and anxiety of the whole era under the background of anti-Japanese. Zhou Haichao became a shameful traitor for his own selfish interests, abandoning the national justice and ignoring his commitment. Dentists Liu Fenfang, leather shoes and kitchen knife, as Chen Shan’s good brothers, participated in the resolute struggle with the Japanese secret service from helping Chen Shan with pure brotherhood to understanding the national justice. Dentists, leather shoes and kitchen knives are the epitome of countless ordinary Japanese in the anti-Japanese era — — 400 million compatriots are United in the face of the Japanese aggressors, and the bonfire of the national war of resistance burns all over China.

　　In the first half of the play, Chen Shan changed from a "punk" to a patriot. In the second half, through the tempering of blood and fire by Chen Shan, under the influence of his brother Chen He and his lover Zhang Li, he gradually grew into a communist revolutionary soldier.

　　Chen Shan is a "gangster" on the beach. By mistake, he became an agent. His brother and his favorite woman, Zhang Li, are communist party. Dentists, leather shoes and kitchen knives are also good brothers who attach importance to feelings and righteousness and distinguish right from wrong … … It is precisely because of these ordinary China people’s patriotic feelings that Chen Shan’s transformation, growth and sublimation in the belief level have been achieved in the play. And all this will turn into fire in his heart, burning up light and heat for the future of the country and the nation.

　　By portraying the role of Chen Shan, The Scare in the Deep Sea of Spy Wars integrates the fate of ordinary people in the context of the Anti-Japanese War into the tragic and solemn pursuit of national justice, and enriches the depth and breadth of the types of spy wars from the aspects of subject matter and technology. It can be said that this is a breakthrough in the creation of domestic spy war TV series. (Gao Xiaoli)

　　Focused double integral

　　The new energy automobile industry in 2019 is doomed to be unsettled. In the post-subsidy era, the double-point policy related to the development of new energy vehicle market will be adjusted again. In early September, the Ministry of Industry and Information Technology and other relevant departments announced the Decision on Amending the Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points (Draft for Comment). All-media reporters combed the new "double points" draft for comments and found that this time it mainly involved a number of content adjustments, including changes in the calculation method of points, redefining traditional energy passenger cars, and clarifying the definition of low-fuel passenger cars, which brought new changes to new energy vehicles.

　　Text, photo: Guangzhou Daily all-media reporter Deng Li

　　Break the rules!

　　Pure electric vehicles no longer share the integral pressure of high-displacement vehicles.

　　The adjustment of pure electric vehicles in the new "double integral" draft for comments has attracted much attention. For example, Article 10 is added: "The actual value of average fuel consumption of traditional energy passenger cars in enterprises refers to the actual value of average fuel consumption of enterprises in which new energy vehicles do not participate in accounting." This new regulation means that the new energy and traditional energy passenger cars of car companies will be accounted for independently in the future. It is widely believed in the industry that this will break the rules that pure electric vehicles share the fuel consumption points of large-displacement fuel vehicles.

　　Cui Dongshu, Secretary-General of the National Passenger Car Information Association, said that before, some traditional fuel car companies actively laid out new energy fields in response to the "double-integral" policy, so as to achieve the effect that high-displacement vehicles rely on pure electric vehicles to share the pressure of double-integral, and this method will not be feasible in the future. The new "double-integral" draft for comments allows new energy vehicles not to participate in the average fuel consumption accounting of traditional energy passenger cars, which will help new energy vehicles to further accelerate their development.

　　Hybrid benefits!

　　Encourage the development of low fuel consumption vehicles.

　　In the new "double integral" draft for comments, there is also a regulation that is regarded as affecting the development trend of new energy vehicles. That is, Article 16 is added: "When calculating the integral standard value of new energy vehicles of passenger car enterprises, the production or import of low-fuel passenger cars shall be calculated according to 0.5 times of its quantity." According to the current understanding, all vehicles whose fuel consumption meets the standard under comprehensive working conditions can be considered as low-fuel passenger vehicles, such as hybrid vehicles with obvious fuel-saving effect. Therefore, industry experts generally believe that this is to strongly encourage the development of low fuel consumption models.

　　All-media reporters noticed that on July 9 this year, the Ministry of Industry and Information Technology had publicly solicited opinions from the public on the amendment (draft for comments) to the Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, and proposed for the first time to give preferential treatment to non-plug-in hybrid vehicles. This has benefited the hybrid models of Japanese companies such as Toyota and Honda. For the new adjustment, the relevant car companies said they were waiting to see. For example, Honda China said that it is studying and studying the revised opinion draft, and has not made any product adjustments for the opinion draft.

　　The weight of cruising range decreases.

　　The energy consumption requirements of pure electric vehicles are improved.

　　The new "double points" exposure draft adjusts the calculation method of new energy passenger car models, and reduces the impact of cruising range on new energy vehicle points. In terms of the lower limit of pure electric passenger cars, the revised draft stipulates for the first time that all passenger cars with cruising range below 150km will be accumulated according to 1 point; At the same time, the upper limit of fuel cell vehicle points is increased by 1 point compared with the current regulations. At the same time, based on the current pure electric vehicle with a cruising range of 350km on the market, according to the previous "double points" policy, the maximum accumulated points can be 5, and if calculated according to the adjusted double points policy amendment, only 2.5 points can be obtained.

　　Insiders said that on the one hand, through the adjustment of the integral calculation formula, it is connected with the existing policies in terms of vehicle technical indicators and guides the technological progress of the industry; On the other hand, optimize the index system and strengthen the requirements for energy consumption and other indicators that reflect the advanced nature of the whole vehicle.

　　Modify points trading rules

　　Increase by 2% every year.

　　The second paragraph of Article 22 in the new "Double Points" exposure draft is amended as: "The positive points of new energy vehicles of passenger car enterprises can be freely traded according to these Measures. The positive points of new energy vehicles generated in 2019 and beyond will be carried forward in accordance with the following rules, and the validity period of the carry-forward will not exceed three years.

　　All-media reporters noticed that the new "double points" exposure draft gave clear carry-over rules for the new energy points, and additionally stipulated that it could be carried over in 2019. Previously, the "double points" policy stipulated that the positive points of new energy vehicles should not be carried forward, and the adjustment plan not only encouraged traditional energy passenger car enterprises to actively reduce fuel consumption, but also encouraged enterprises that only produced new energy vehicles, which could bring more new energy points to the points trading market.

　　In addition, the second paragraph of Article 17 in the new "Double Integral" exposure draft is amended as: "In 2021, 2022 and 2023, the integral proportion of new energy vehicles is required to be 14%, 16% and 18% respectively. The requirements for the proportion of new energy vehicle points in 2024 and beyond will be announced separately by the Ministry of Industry and Information Technology. " Compared with the current "double points" policy, the proportion of new energy points in 2019 and 2020 is 10% and 12% respectively, and the "double points" of new energy will increase at an equal rate of 2% every year from 2019 to 2023. The industry believes that most car companies can easily cope with the "double points" policy.

　　Methanol and other fuel vehicles

　　Incorporate into traditional passenger cars

　　It is worth noting that the new "double-integral" draft revised the third paragraph of Article 4 as follows: "The traditional energy passenger cars mentioned in these Measures refer to passenger cars (including non-plug-in hybrid passenger cars) that can burn gasoline, diesel, gas fuel or alcohol ether fuel, etc., except new energy passenger cars." Alcohol ether fuel refers to methanol, dimethyl ether and other clean fuels for replacing gasoline and diesel. If it is included in the category of traditional passenger cars, it can realize the maximum clean and reasonable utilization of coal resources. In other words, diversification of vehicle fuels and ensuring energy security are being put on the agenda.

　　[market observation]

　　Conducive to the healthy development of the industry

　　According to the previously published Evaluation Method and Index of Passenger Car Fuel Consumption, by 2025, the average fuel consumption index of Chinese automobile enterprises will be 4L per 100 kilometers. To achieve this target, we need a balanced development of the market. Cui Dongshu said: The new version of the "double integral" amendment provides a more relaxed environment for the development of new energy automobile industry, and on the other hand, it also takes into account the development needs of energy-saving vehicles, which will play a good guiding role in the development of the industry. The new adjustment of the "double integral" policy has attracted the industry’s most attention to the integral calculation method proposed for low-fuel consumption vehicles, which means that the requirements for new energy integral are also reduced, which can be expected to promote the popularization of energy-saving technologies and hybrid technologies for fuel vehicles, such as 48V micro-mixing, idle start-stop and other energy-saving technologies will be better promoted.

　　At the same time, Japanese companies with obvious advantages in hybrid technology of oil and electricity are also welcoming vitality. In this way, it can also reduce the "virtual fire" caused by the development of pure electric vehicles in the market, and traditional car companies do not have to rush to abandon the internal combustion engine technology and concentrate on the new energy field. This is conducive to the balanced development of the automobile market, so as to achieve the goal of 4L with high quality.

　　For joint ventures and foreign brands, it is also very beneficial to include hybrid models in the assessment; Especially for the major domestic automobile groups that rely on joint venture brands to contribute profits, slowing down the market in the automobile market can be described as a timely help.

　　All-media reporters noticed that although the new "double points" policy is still being solicited, joint venture car companies have accelerated in the field of new energy vehicles, especially hybrid models. For example, BMW, Dongben, Lincoln, Jeep, etc. have launched new hybrid models. Generally speaking, the constantly adjusted "double integral" policy is also exploring the most suitable development route, but the general direction of energy saving will never change.

　　Overseas Network April 30th　The first rehearsal of Russia’s military parade celebrating the 74th anniversary of the victory of the Great Patriotic War was held in Moscow’s Red Square on the evening of 29th. The convertible review car made by Russian President Putin’s special car brand "Aurus" made its debut, which attracted media attention.

　　According to a report by the Tass news agency on the 29th, the "Golden Russia" convertible review car participated in the first rehearsal of the military parade celebrating the 74th anniversary of the victory of the Great Patriotic War in Red Square for the first time on the evening of 29th. According to the report, on the day of the Victory Day parade on May 9, Russian Defense Minister shoigu and Army Commander Saliukov will take two "Golden Russia" convertible review vehicles for review, and another spare vehicle will be on standby at any time. Prior to this, the "Jill" brand convertible of Moscow Likhachev Automobile Factory has been used as a vehicle for military parade.

　　Manturov, Minister of Industry and Trade of the Russian Federation, told the media on the 29th that the "Golden Russia" car participating in the Victory Day parade in Moscow on May 9 was different from other models in the same series. According to the Russian newspaper Izvestia, Manturov said that this open-top inspection car has a distinctive body contour, and the doors are designed to be more spacious, with additional handrails and microphone stands. This convertible is equipped with a 9-speed automatic transmission and permanent all-wheel drive.

　　The "Golden Russia" convertible review car debuted at the rehearsal of the Russian Victory Day parade (Source: Russian RBK TV)

　　Aurus brand comes from Latin aurum "Gold" and Russia "Russia" and is developed by Russian National Automotive Engineering Research Institute (NAMI). According to Sputnik news agency & radio, the "Golden Russia" presidential car made its debut at the inauguration ceremony of Putin’s re-election in May 2018. Putin took the car from his office to the Kremlin to attend the inauguration ceremony. This car not only has bullet-proof and explosion-proof functions, but also provides the comfort as an administrative car. (Overseas Network Zhao Wenhao)