The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Fast Tech reported on November 7 that Avita will release the brand’s second model, Avita 12, on the 10th of this month. The car is the first model to be equipped with Huawei Hongmeng Cockpit 4.0. Today, the official released a detailed explanation, indicating that itsThe control is as silky as the Huawei Mate 60 Pro.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Minimalist interaction:

The interaction design and operation logic of Hongmeng cockpit are highly consistent with those of mobile phones, with little learning cost.

The desktop information architecture is clear and clear, and a large area of visual interaction area allows most settings and information to be accessed in one step, enabling zero-level operation, highly customizable, and visible key information at a glance, greatly enhancing driving safety.

The screen touch is more silky, the application is completed instantly when opened, and the interface switching is agile and flexible, creating a smoother and silkier car "ceiling".

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Seamless flow:

Support the flow of Inter-App communications of application data to create a more seamless digital experience.

The central control screen service card can be streamed to Huawei mobile phones or tablets, or it can be streamed in reverse, such as calendars, navigation, music, photos, videos, etc. Data is transmitted in seconds, getting on and off the bus seamlessly, and software services follow wherever people go.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

One screen with multiple windows:

Construct full-screen, split-screen, floating window and other rich window display forms to meet the interaction requirements in different scenarios.

Navigation, games, videos and other scenes, you can choose the full-screen screen; open the music application when navigating, and the navigation interface will automatically move left to split the screen to listen to songs more quickly.

In addition, Smart Multi-Window also supports three-finger drag to freely change the application location; with the help of the floating window function, you can also use Changlian video calls while using other applications or services.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Car and Home Internet:

Log in to the Huawei account, and users can control the connected devices at home in real time through the control center on the car.

Such as sweeping robots, intelligent air conditioners, air purifiers, lights, humidifiers, sockets, switches, etc., go out and return without mistake, realizing the full scene interconnection of people, cars and homes.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Huawei Petal Maps car map:

The navigation map and the smart driving map are integrated, and users don’t need to manually switch maps. They only need to select routes to enjoy the seamless switching between map applications.

At the same time, it supports the full ecological address information of mobile devices to be sent to the vehicle, and can share the geographical location through the third-party app, and navigate directly in the vehicle.

After getting off the bus, the car-machine navigation route can be automatically transferred to the mobile phone to continue navigation (car-driving navigation switches to walking navigation), so you don’t get lost while driving.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Enrich the application ecosystem:

In the form of cards, we provide massive intelligent services, covering news, tourism, finance, securities, road assistance, just a click away.

Support Hongmeng ecological app store, including all popular audio and video entertainment applications, and Avita customized ecology to build a rich three-dimensional smart ecology for users.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Intelligent voice:

Relying on a powerful voice engine, it features visibility, fast second feedback, accurate and fast response, and zero barriers to communication.

The functions cover four-tone zone recognition, no wake-up, one-shot, continuous listening, customization, continuous dialogue, dialect recognition, fuzzy recognition, multi-sentence intent, visible to speak and other functions, presenting a more user-friendly and convenient interaction.

The control is as silky and strong as Huawei Mate 60 Pro! Avita 12 Hongmeng Cockpit 4.0 Official Detailed Explanation

Providing a strong impetus for the manufacturing industry to climb "high" – a summary of the research on the key proposals of the National Committee of the Chinese People’s Political Consultative Conf

Editor’s note:

Manufacturing is the foundation of a country’s founding, the foundation of a strong country, and the lifeblood of a country’s economy. We must unswervingly make the manufacturing industry and the real economy stronger, better and bigger, and accelerate the construction of a manufacturing power. The report of the 20th National Congress of the Communist Party of China states: "Implement industrial base reconstruction projects and major technical equipment research projects, support the development of Technologically Advanced Small and Medium-sized Enterprises, and promote the high-end, intelligent and green development of the manufacturing industry." This points out the direction and provides guidance for accelerating the high-quality development of the manufacturing industry, promoting the transformation of Chinese manufacturing to Chinese creation and "Chinese intelligent manufacturing".

Promoting the high-end, intelligent and green development of the manufacturing industry is one of the 72 key proposals of the National Committee of the Chinese People’s Political Consultative Conference this year, including the Central Committee of the Democratic Construction Committee, the Central Committee of the Zhigong Party, and a number of members of the National Committee of the Chinese People’s Political Consultative Conference.

"Those who are involved in shallow water get fish and shrimp, and those who enter deep water get flood dragons." Before the survey, Cui Bo, the leader of the research team, a member of the National Committee of the Chinese People’s Political Consultative Conference and deputy director of the Proposal Committee, said that to investigate and think all the way, one cannot be satisfied with following along, and strive to grasp the essence and laws of the problem accurately. To thoroughly study the ideas and countermeasures for solving the problem, identify the "chronic diseases" existing in the high-end, intelligent and green development of the manufacturing industry, and provide a "good prescription" for the high-quality development of the manufacturing industry. To promote high-quality development through high-quality research and test the results of thematic education.

From June 2nd to 6th, over a period of 5 days, from traditional manufacturing enterprises to key industries, from high-tech enterprises to key laboratories, industrial technology research institutes and other innovation platforms, the research team went to 15 units and enterprises in Shantou City, Shenzhen City, Dongguan City, Guangzhou City and other places in Guangdong Province. They held discussions and exchanged views with the responsible personnel, managers, experts and scholars, and front-line workers. They widely listened to the situation introduction and suggestions, and explored new solutions to the goals, tasks, current problems, and practical paths of promoting the high-end, intelligent, and green development of the manufacturing industry.

Research team in Yuexin semiconductor technology joint stock company research

Accelerate progress towards the mid-to-high end of the global value chain

Guangdong is a province with a large economy and a strong industry. From the original "Pearl River Water, Guangdong Grain, Lingnan Clothing, and Guangdong Home Appliances" to the current iterative upgrading of high-end manufacturing industries such as new energy vehicles and industrial robots, Guangdong insists on "manufacturing is the master", making manufacturing a "sharp weapon" for Guangdong’s high-quality development.

Anchoring the construction of a strong manufacturing province, Guangdong’s solution to the problem is clear: complete the "two comprehensive upgrades". First, comprehensively enhance the status and role of the manufacturing industry in the modern industrial system, and promote the status of the manufacturing industry to jump from the main direction to lead, from the "ballast stone" to the "pillar", and from the "stabilizer" to the "engine". The second is to comprehensively enhance the status and role of Guangdong manufacturing in the country and the world, maintain the overall strength of the manufacturing industry in the country, and be the vanguard of the high-quality development of the national manufacturing industry; accelerate the progress to the middle and high end of the global value chain, and become a world-class advanced manufacturing base.

Dai Hegen, a member of the National Committee of the Chinese People’s Political Consultative Conference and Secretary of the Party Committee and Chairperson of China Chemical Engineering Group Co., Ltd., said that through in-depth research, I really feel that Guangdong’s manufacturing industry has the characteristics of strong professionalism, high degree of industrial integration, and significant driving effect. At the same time, the manufacturing industry is the foundation of our country’s real economy and the main battlefield of scientific and technological innovation. It is necessary to further promote the collaborative innovation and cluster development of the manufacturing industry, lead the industry to a higher end of the value chain, build a new trend of mutual support and efficient and coordinated industrial development, and accelerate the construction of an independent and controllable, safe and reliable, and competitive modern manufacturing system.

As a representative of the sponsors, Li Peixi, a second-level inspector of the Research Department of the Central Committee of the Democratic Construction of China, told reporters that the survey saw a representative number of good enterprises and good projects of digital transformation and digital empowerment. There are not only traditional manufacturing and strategic emerging industry enterprises, but also digital platform-based service enterprises. "Guangdong is not only the forefront and vanguard of reform and opening up, but also the digital transformation and high-quality development of manufacturing are at the forefront. In some areas, a number of leading manufacturing enterprises are trying to break through the original framework and take the road of technological innovation and self-reliance," Li Xipei said.

"This survey shows that enterprises in Guangdong, regardless of their nature, have a strong sense of urgency, and Guangdong’s manufacturing industry is in a leading position in the global industrial division of labor and value chain in several fields. The comprehensive strength of the manufacturing industry has reached an advanced level, becoming the core area and main position of the manufacturing industry." Wu Ximing, a member of the National Committee of the Chinese People’s Political Consultative Conference, vice president of the China Aviation Research Institute, and deputy director of the Aviation Industry Science and Technology Commission, listened and thought along the way about how to achieve high-quality development of the entire manufacturing industry chain. He said that the aviation industry I am in is a typical high-tech, new technology, and industrial chain integration industry. The development level of the aviation industry largely reflects the level of a country’s economic development and comprehensive strength. At present, our country’s economy has shifted from a stage of high-speed growth to a stage of high-quality development, which requires a batch of manufacturing industries characterized by high-tech and long-term industrial chain integration to support. To this end, we must firmly grasp the three-year action window period for state-owned enterprise reform, deepen planning and strengthen guidance, and promote state-owned enterprise scientific and technological innovation with greater intensity, so as to truly solve problems for the development of the country and enterprises themselves.

Research team in guangzhou visual source electronic technology joint stock company research

Realize the transformation and upgrading of the manufacturing industry in the field of deep cultivation

Walking into a toy enterprise located in Chenghai District, Shantou City, the real-time display of the production status on the large screen on the wall makes people stop: each production line is basically intelligent and automated, leaving only a small number of personnel to assist the operation, breaking the traditional impression that the toy manufacturing industry is a labor-intensive industry.

In the exhibition hall, cars, ships, astronauts, building block flowers that are brighter than flowers, building block granular toys that replicate the "Wandering Earth" super mine car… All kinds of exquisite toy models can be assembled with granular building blocks; in the factory, such granular building blocks can produce more than 10 billion per year, and the dimensional accuracy of each building block is 0.02mm. This depends on the modern dust-free, high-speed automated precision building block standard general-purpose parts production workshop built by the enterprise.

So what role does the toy company play in the building block toy production process? In the words of the docent: "We are the Foxconn of the toy industry."

When it comes to Foxconn, everyone will definitely flash a word, OEM. That’s right, in the "manufacturing smile curve" manufacturing, R & D, and marketing, they are only responsible for the manufacturing process, that is, OEM.

"The quality and quality of our products are at the international leading level, and while the production volume is increased, the production cost can be reduced, and the high-quality and cost-effective pellet building blocks can be replaced by domestic production." At the factory survey site, the instructor said.

"Although we have a high level of production technology, we do not build the original brand of building block toys, but the manufacturer behind the brand." The person in charge said that there are many building block general-purpose parts, and after the production of general-purpose parts is standardized, automation and intelligence can be realized. At the same time, the investment cost of original toy companies is high, and the reduction of production costs allows toy brands to spend more energy on R & D investment, and ultimately promote the formation of a high-quality ecosystem for the entire toy industry.

High quality and high cost performance have not only benefited domestic toy brands, but also won the favor of foreign companies. According to the person in charge, at this year’s Canton Fair and China’s Shantou (Chenghai) International Toy and Gift Expo, leading toy companies from Russia, the United States, South Korea and other countries are interested in cooperating with the company. During the expo alone, the signed order amount exceeded 30 million yuan.

The premise of achieving a fine division of labor in the industry lies in a deep industrial foundation. "Chinese toys look at Guangdong, Guangdong toys look at Chenghai", Chenghai has become a famous toy production and export base in the country.

"Over the past few decades, Chenghai Toys has been slowly transforming." The research team saw that here, the toy industry has gradually realized the transition from traditional manual production or semi-automatic production mode to fully automated production; here, "Toy + IP" achievements are frequent, its brand ownership is the first in the country, and the IP authorization and patent authorization obtained by toy companies are also the first in the country. For example, the well-known Pleasant Goat and Super Flying Man, whose copyrights are in the hands of local established toy companies in Chenghai.

"The high-quality development of the manufacturing industry is the top priority for the high-quality development of our country’s economy. It is necessary to adapt to the development stage, development conditions and changes in the development pattern. With high-end, intelligent and green as the direction, accelerate the upgrading of the structural system, the innovation of the technical path, and the optimization of the development model. Make up the shortcomings of the manufacturing industry and forge the long plate to promote the effective improvement of the manufacturing industry and the reasonable growth of the quantity." Chen Yin, a member of the National Committee of the Chinese People’s Political Consultative Conference and former deputy director of the proposal committee, said that it is necessary to attach importance to cultivating advanced elements and increasing investment in new elements, promote organized major scientific research and innovation, accelerate the promotion of high-level scientific and technological self-reliance, build a national-level innovation system that matches China’s manufacturing industry system, has a clear division of labor and positioning, and is collaborative and open to multiple subjects.

In the opinion of Du Tianjia, director and researcher of the Capital Operation Research Department of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council, the high-end, intelligent and green manufacturing industry solves the problems of efficiency, efficiency and effectiveness, which requires focusing on high-end, intelligent and green direction, improving the "gold content", "intelligence content" and "green content" of the manufacturing industry, continuously improving the development advantages, innovative development momentum, optimizing the development ecology, and maximizing the effectiveness.

The research team investigated in Guangzhou Baiyunshan Pharmaceutical Factory

Let scientific research deeply empower high-end manufacturing

Passing through a lush lychee forest, the research team came to the China Spallation Neutron Source, the largest single scientific project that has been completed so far. This is a major national scientific and technological infrastructure supported by the National Development and Reform Commission. The legal entity is the Institute of High Energy Physics of the Chinese Academy of Sciences. This device makes China the fourth country in the world to have a pulsed spallation neutron source after the United Kingdom, the United States and Japan.

The spallation neutron source is often compared to a "super microscope" that can be used to explore the microscopic structure of matter. Its source, the accelerator system, is hidden underground like a Wolong.

Red, green, blue, yellow… With the target station as the center, the spectrometers that have been built and are being built are stretched out in all directions, making China Spallation Neutron Source look like a blooming flower. It is understood that China Spallation Neutron Source has built three spectrometers in the first phase, namely a general powder diffractometer with a green shell, a small-angle neutron scattering meter, and a multi-functional reflector with a blue shell. In the past four years, China Spallation Neutron Source has also cooperated with universities and research institutions in the Guangdong-Hong Kong-Macao Greater Bay Area to build several spectrometers to meet the needs of national and local research institutions and enterprises.

What is the localization rate of equipment? "Our equipment localization rate has reached more than 90%." Chen Hesheng, an academician of the Chinese Academy of Sciences and the chief conductor of China Spallation Neutron Source Engineering, said that nearly 100 cooperative units across the country have completed the development and mass production of various equipment of the device, and many of the equipment has reached the international leading or advanced level.

5000, 97%, 800, 122%… In China’s spallation neutron sources, there are several sets of data that deserve special attention.

"5000". A proud number, here, time is not calculated by year, month, day, but by hour. "We spend 5,000 hours per year shooting targets to provide neutron beams." Chen Hesheng said that 5,000 hours means that for more than 8,700 hours a year, China’s spallation neutron source spends most of its time producing neutrons and conducting experiments. Among other international spallation neutron sources, the United Kingdom and Japan generally spend about 4,000 hours per year.

Another figure to be proud of is "97%". "From 2020 to 2021, our actual operating efficiency exceeded 97%, which is an efficiency that other spallation neutron sources around the world cannot achieve." Wang Yifang, an academician of the Chinese Academy of Sciences and director of the Institute of High Energy Physics of the Chinese Academy of Sciences, said that the actual operating efficiency is the ratio of the actual operating time of the spallation neutron source to the planned operating time. The higher the number, the lower the failure rate of the spallation neutron source, and the better the stability of the planned operation.

When describing the effectiveness of China’s spallation neutron source operation, they use the number of projects to illustrate. "In four years, China’s spallation neutron source has been open for 8 rounds, and a total of more than 800 projects have been completed, focusing on supporting major national projects," Chen Hesheng said.

It is worth mentioning that currently, there are more than 3,800 registered users, and the number of applications for projects from 2021 to 2022 has increased by 122% year-on-year, and the approval rate for project applications is 29%.

"The’two guarantees’ emphasized by the General Secretary of the Supreme Leader have pointed out the direction and provided guidance for promoting the relevant work to achieve high-quality development." According to Huo Fupeng, deputy director of the Industry Department of the National Development and Reform Commission, China cannot lack manufacturing at any time. To ensure that "manufacturing must be firmly established" depends on itself. This is a necessary and correct strategic choice. It is necessary to not only lay out the "heavy weapons of the country", but also to break the "neck" problem. We must have the confidence and chips to "turn the table" in the industry, grasp the transformation and upgrading of traditional industries, grasp the development and growth of strategic emerging industries, adhere to independent innovation, master key core technologies, support the development of Technologically Advanced Small and Medium-sized Enterprises, and make the manufacturing industry move towards high-end, intelligent and green development, providing strong support for modernization.

Constantly solidify the foundation of manufacturing talent reserve

In recent years, with the continuous integration and penetration of new technologies, the traditional manufacturing industry is transforming into a new industry of intelligent manufacturing. Behind the booming development of the industry, intelligent manufacturing talents, especially technical talents, play an important role. The research team found that the current shortage of intelligent manufacturing technical talents is obvious.

According to the data of the seventh national census, the employment of the manufacturing industry ranks second among the 20 major industries, accounting for 18.1% of the employed population. Statistics show that the talent gap in the 10 key areas of our country’s manufacturing industry will be close to 30 million in 2025, and the gap rate will be as high as 48%, becoming a key factor restricting the high-quality development of the manufacturing industry.

"If you plant the sycamore tree, you will attract the phoenix." Deepening the reform of the talent development system and mechanism is the key to building the advantages of the talent system and promoting the high-quality development of the manufacturing industry. Dai Hegen bluntly said that there is a huge gap in senior technicians in China’s manufacturing industry, and most enterprises have more assembly line workers and fewer middle and senior technicians. He suggested that we should innovate the training mode of professional skills in the domestic manufacturing industry, strengthen the integration between vocational education and industrial demand, improve the training system of professional talents in disciplines, and comprehensively promote the construction of a new type of industrial worker team, so as to accelerate the adjustment of the industrial structure and promote the transformation and upgrading of China’s manufacturing industry.

Talking about the cultivation of manufacturing talents, Sun Changlong, a member of the National Committee of the Chinese People’s Political Consultative Conference and manager of Tianjin Honghu Electromechanical Technology Co., Ltd., took over the words, "At present, the new generation of information technology, high-end numerical control machine tools and robots, aerospace equipment, new materials, biomedicine and high-performance medical apparatus have become the main forces leading the high-quality development of the manufacturing industry. In these fields, a large number of compound technical talents with more professional knowledge, higher skill level and cross-technical fields are needed. They should have forward-looking vision and strategic awareness, be able to preside over and guide the development of innovative routes, achieve breakthroughs in basic research fields, and lead the conquest of key core technologies. It is necessary to establish and improve the high-end talent cultivation model, create a project + talent + platform education mechanism, encourage high-end talents to take the initiative to bear the burden of overcoming difficulties, and give corresponding rewards in a timely manner. "Sun Changlong said.

"The manufacturing industry also needs comprehensive innovative talents with both market awareness and R & D capabilities. Such talents can keenly touch cutting-edge technologies, keep up with technological trends, continue to break through innovation, continuously achieve technological upgrades, and create competitive products." Xu Kun, a member of the National Committee of the Chinese People’s Political Consultative Conference and president of Beijing University of Posts and Telecommunications, suggested that the school-enterprise cooperation mechanism should be further improved, relying on university scientific research projects, organically combining the talent resources of enterprises and universities, focusing on the areas of urgent innovation in the industry, conquering "stuck neck" technology, and improving the market conversion rate of technology. It is also possible to build an innovation consortium led by leading enterprises, with the participation of university research institutes, and the joint construction of various types of innovation entities. Supported by innovative talents and guided by market demand, we can promote the efficient linkage of innovative entities and the efficient allocation of human resources. In market expansion and technological innovation, we will continuously mine and cultivate comprehensive innovative talents. Implement the "school-enterprise-local" joint education model to train compound technical talents with solid professional knowledge, strong practical ability, and strong learning ability for enterprises.

Entering the enterprise, visiting the platform, going to the workshop, holding a symposium… Although the research itinerary was intensive, every time they went, the research team members would carefully listen to the opinions of the enterprises and units, carefully record important issues, widely collect good experience and practices, and analyze the common problems and specific difficulties they faced.

The survey found that at present, the independent and controllable development of the manufacturing industry chain is facing a series of new problems and risks: First, there is a "stuck neck" shortcoming in our country’s manufacturing industry chain. For example, the current lack of high-end chip production capacity in our country, coupled with the promotion of technological blockade, technological gap, and development decoupling by some Western political forces in recent years, has led to an increasingly serious "stuck neck" problem in some fields such as the integrated circuit industry, communication equipment industry, and industrial software in our country. For example, the core competitiveness of our country’s manufacturing industry chain is not outstanding. Although our country has the most complete industrial system and the status of "world manufacturing center", the problem of "big but not strong" and "all but not excellent" is still prominent.

The research team believes that there is an urgent need to make up for shortcomings, strengthen control, improve resilience, and build advantages to resolve these new problems and new risks, and further enhance the independent controllability of our country’s manufacturing industry chain. Focus on key basic components, key basic materials, advanced basic processes and industrial technology bases and other industrial "four foundations" to implement strong foundation projects, increase investment in cutting-edge technology research and development and key "stuck neck" technology research support. We should also focus on improving the key core technology has the voice over, accelerate the realization of domestic substitution, actively participate in and actively plan the establishment of industrial technology standard system, and gradually improve the "anti-stuck neck" ability. Carry out special projects such as solid chain, supplementary chain and strong chain from the supply side and the demand side, encourage small and medium-sized enterprises to cultivate a group of Technologically Advanced Small and Medium-sized Enterprises, single champions and invisible champions who master key technologies in the upstream and downstream of the industrial chain, and improve the technical content of products in key links of the industrial chain.

(Text/picture, reporter, Li Yuanli)

Nineteen years of love and never forgetting, Leslie Cheung’s "Love" concert ultra-clear restoration version premieres globally

At 18:41 PM on April 1, 2003, the legendary Leslie Cheung passed away quietly at the age of 46.

The "Passion" concert showcased Leslie Cheung’s enthusiasm for the Chinese music scene and has become a classic in the hearts of many audiences. Some media have given the concert a high evaluation that "from the performance form, artistic concept, costume props, and audience response, it represents the highest level of Chinese concerts, and no one has surpassed it so far."

He used a concert to fully perform his tortuous and legendary life, and also brought an avant-garde, gorgeous and elegant audio-visual feast to all the audience.

In order to reproduce Leslie Cheung’s classic work, on April 1 this year, the top algorithm team of Tencent Cloud Multimedia Lab repaired, Tencent Music Entertainment Group joined hands with Universal Music’s record label Polygold, and jointly presented the "Leslie Cheung 2000" Hot Love "Concert Ultra HD Repair Edition" for the first time in the world in conjunction with Tencent Cloud, WeChat Channels, Tencent Video and other teams.

This is also the first time that the master tape of "Hot Love" concert has been restored by ultra-high definition, which has been treasured by Polygram Records before. Thanks to the blessing of digital restoration technology, this "era symbol" that has been in the dust for more than 21 years has been unlocked for the first time, and it has been broadcast live through WeChat Channels, Tencent Video, Tencent Music Entertainment Group and other platforms, reliving the peerless style on the stage of Leslie Cheung.

The dust-covered master tape has been restored for the first time in 21 years

When it comes to the "Hot Love" concert, no amount of praise can be overstated. Every year on April 1, many Rong fans will express their nostalgia and pay tribute to the classics by sharing Zhang Guorong’s works and other forms.

Now 21 years of spring and autumn, limited by the storage medium of shooting equipment and video materials at that time, now Polygold treasures 21 years of master tape and the concert version of "Heat · Love" circulated on the Internet, the video image quality is generally poor.

In view of this, Tencent Music Entertainment Group contacted Universal Music at the beginning of this year, and the two sides immediately decided to start the restoration of the "Hot Love" concert master tape through multimedia laboratory restoration technology.

After months of preparation, the master tape of Leslie Cheung’s "Passion" concert was restored for the first time, and it was presented as scheduled at 8 pm on April 1 in the form of a global live broadcast, which aroused countless fans’ resonance.

"Keep the warmest side of the world, the vast sea of people to warm up and spend the coldest day…" In the live stream of the concert that night, many fans played Leslie Cheung’s classic lyrics on the public screen to express their nostalgia for Leslie Cheung and his classic works.

Some users also left messages saying that in the ultra-clear restored version, Leslie Cheung’s face, stage and other details are clearly visible, giving him a feeling of dreaming back to the year 2000.

Leslie Cheung is no longer a simple name, but a cultural mark of an era. With the rise of Cantonese pop music, Polygram witnessed the golden age of Hong Kong’s recording industry, and Leslie Cheung is one of the most influential singers under Polygram.

"Leslie Cheung, as a king-level singer, can achieve self-breakthrough and face himself sincerely in concerts, which is one of the reasons why he cannot be replaced in the Chinese music scene," said Ding Huifeng, a music critic. "A lot of the content shown in the’Heat · Love ‘concert is very advanced, and even in 2022, looking back, you will still think that this concert is very remarkable."

Music brings warmth, and the WeChat Channels "Music Yueyue Club" ecosystem is thriving. Last December, Westlife’s world’s first live online concert appeared on WeChat Channels, attracting over 27 million people to watch and break the circle. At the beginning of 2022, WeChat Channels and the Central Committee of the Communist Youth League jointly held a large-scale live broadcast of "Chasing Light", and the "Chasing Light" concert also brought strength and warmth to many audiences at the beginning of the new year.

In addition, musicians such as Chen Hongyuhua have also launched "online concerts" on the WeChat Channels platform one after another. Coupled with the continuous release of short video works and live broadcasts by many medium and long-tail music creators, high-quality music content is constantly being presented to the majority of WeChat Channels users. In the context of the epidemic, even if you haven’t seen a concert for a long time, "opening WeChat Channels to listen to live and watch concerts" is becoming a daily routine for more and more people.

The technical challenges behind "immersion" fixes

"With the help of the laboratory’s repair engine and other technologies, the clarity of the concert video can be restored to the greatest extent. However, for the fast color and picture switching in the concert video, plus the problem of low definition of the video material, how to repair the old as the old, to bring the audience an immersive experience, is a big challenge for the team."

Restoring historical video works and even damaged images is not a problem for experienced multimedia labs, but upon receiving this demand, Tencent Cloud Multimedia Lab expert researcher Xia Zhen and his team were still rather perturbed.

After many studies and technical verification, Xia Zhen and his team set a hard standard for this restoration work, that is, the restored image can bring a "sense of presence" to Rong fans. And the technical password to unlock this "key of time" is the "Ultra-Clear Immersion Repair Engine" of the Multimedia Lab.

Tencent Cloud Multimedia Lab is one of the world’s leading multimedia communication and processing R & D teams. It has accumulated complete solutions and leading technical levels in the fields of multimedia data transmission and compression, intelligent fusion media, and interactive immersive media. It also has deep technical accumulation in the field of image restoration. It has a number of industry-leading self-developed old film restoration technologies such as "Ultra Clear Immersion Repair Engine".

The repair engine has many highlights, such as "face repair", which is based on the face repair model developed by Tencent Cloud Multimedia Lab, using face detection, face repair and fusion modules to transfer image repair to the video process, adding inter-frame stability processing, solving face detection stability, optimizing multi-angle face effects, and solving complex scene problems encountered by dynamic faces in videos.

In order to create a "face-to-face" effect, the lab team also made special algorithm adjustments to the eye details of Leslie Cheung’s concert. A still frame of Leslie Cheung in the center of the stage was taken from the restored video, and after zooming in, it seemed that the image outline of the stage could be seen through his eyes.

"As a glory fan, during the restoration process, my brother’s smile gradually appeared in front of my eyes, which also touched me deeply. I am also very happy to be able to contribute to the inheritance of classic images through technology!" After watching the live broadcast of the restored version of the concert that night, and the positive interaction and feedback from the audience on the public screen, Xia Zhen finally breathed a sigh of relief.

Technology has great potential to help the inheritance of classic culture

In fact, behind the wide attention caused by the live broadcast of the ultra-high definition restoration version of Leslie Cheung’s "Heat · Love" concert, it reflects that there are a large number of classic film and television works and cultural images in China that need to be restored urgently. At present, digital technology is becoming an important driving force for driving cultural inheritance and promoting the development of the ultra-high-resolution video industry.

MIIT, the State Administration of Radio and Television, Central Radio and Television jointly issued the "ultra-high-resolution video industry development action plan" clearly stated that by 2022, the total scale of the ultra-high-resolution video industry will exceed 4 trillion yuan, and the production of ultra-high definition content will exceed 30,000 hours per year. However, in the production of ultra-high definition content, there are pain points such as high cost and low efficiency of ultra-high definition content production, classic old films and video to high definition, which have become key factors restricting the development of the industry.

At present, Tencent Cloud Multimedia Lab has formed a relatively complete matrix of intelligent old film restoration technology. In addition to Leslie Cheung’s "Love" concert, he has also been deeply involved in the high definition restoration of classic films and television dramas and precious historical images such as "Kangxi Dynasty" and "The World’s Family".

"We can see the value of digital technology in helping classic video works and traditional culture through the restoration project of Polygram’s" Passion "concert. Our team is also actively cooperating with some cultural institutions to explore the restoration of more classic film and television works."

Dr. Liu Shan, an outstanding scientist at Tencent and general manager of Tencent Cloud Multimedia Lab, said that Tencent Cloud Multimedia Lab will continue to explore the social value of digital technology in the future, promote the application of multimedia technology in multiple industrial fields, and practice Tencent’s sustainable social value innovation to help the inheritance of classic culture.

Kunming culture "going out" can stand and take root

In theaters in Japan and other countries, the graceful dance of "Peacock" dancers makes people mesmerized; on TV sets in Laos and other countries, excellent Chinese TV dramas such as "Mufu Fengyun" and "Beijing Youth" can also be seen translated by Kunming cultural enterprises; "Taiwu Picture Scroll" is released on Steam, the world’s largest comprehensive digital distribution platform, attracting many foreign players to experience this game from Kunming…

In recent years, as one of the first batch of national cultural export bases, Kunming has given full play to its geographical advantages and rich cultural resources. Riding the express train of the "Belt and Road Initiative" construction, it has continuously expanded its opening up and actively promoted cultural "going global". Kunming Xinzhi Group and other 7 cultural enterprises were selected as the annual national cultural export key enterprises, and China Nostalgia Academy and other 7 projects were selected as the annual national cultural export key projects. From "standing up" to "taking root", Kunming culture "going global" has achieved remarkable results and played a positive role in accelerating the construction of a regional international cultural exchange center.

Making cultural industries "sustainable" overseas

In September 2018, the domestic stand-alone game "Taiwu Picture Scroll" was launched on the Steam network platform. It broke through one million sales in just three months after its release, which was extremely popular. It was the only domestic stand-alone game with sales exceeding one million that year. This game, which was called "work of conscience" and "exquisite content" by netizens, came from Kunming Luozhou Network Technology Co., Ltd.

"Although there is no English version of this game, 10% of the sales are still contributed by foreign players, and some players even explore the game by consulting the dictionary." This game full of Chinese elements has won the favor of many foreign players. Zheng Jie, founder of Kunming Luozhou Network Technology Co., Ltd., and producer of "Taiwu Picture Scroll", believes that the key is to stick to the content first, and only exquisite and elegant good games can be recognized by more people.

Also becoming a cultural "hit" of "going out" is "Angkor’s Smile". This is a large-scale dance epic drama that uses Chinese creativity and Cambodian elements to create a set of ideological, artistic and ornamental elements. It has been performed in the world-famous Angkor Wat scenic spot. Since its opening in November 2010, it has been highly recognized by all parties in Cambodia and favored by tourists from all over the world. It has become a typical example of the Chinese state-owned art theater troupe’s longest performance abroad, the largest number of performances and the largest number of unique viewers. It is known as a demonstration of "going out".

This is also the reason why Kunming’s merchandise industry can "stand up" on the road of "going out". In recent years, Kunming has focused on supporting the export of characteristic cultural products, foreign cooperation of key cultural enterprises, and the construction of important cultural trade platforms, so as to cultivate the export of cultural products and services into new economic growth points and an important means to enhance cultural soft power. At the same time, speed up the construction of national cultural export bases, organize the implementation of a number of cultural export projects, build a number of cultural export gathering areas, build a number of foreign cultural trade brands, and encourage cultural enterprises to "go out". Key cultural export enterprises and key projects entering the national and provincial levels are given preferential financial support, loan discounts, etc., so that they can gain momentum for vigorous growth.

Let Kunming’s story "take root" in the world

Since it was identified as one of the first "national cultural export bases" in 2018, Kunming has continued to expand its opening up, actively serve and integrate into the construction of the "Belt and Road Initiative", and the pace of cultural "going global" has been accelerating.

Kunming Xinzhi Group Co., Ltd. has established 9 international chain Chinese bookstores in Cambodia, Laos, Malaysia, Myanmar, Sri Lanka, Thailand, Nepal, South Africa and Indonesia. Actively build a new platform for foreign cultural tourism cooperation, take the lead in initiating the establishment of Kunming International Sister City Tourism Alliance, organize the "Sino-French Cultural Spring" exchange activities, Kunming and Zurich artist exchange and exchange visits activities, etc., and send professional college delegations to Europe, South Asia, South East Asia and other countries to carry out cultural and artistic exchange activities. Cultural tourism exchange cooperation has achieved fruitful results. Actively organize large-scale international cultural, tourism and sports events, exhibitions and other activities, including the SCO Kunming International Marathon, China (Kunming) International Tourism Fair, etc., attracting a large number of athletes and exhibitors from all over the world to participate. While building a brand of foreign cultural exchange, it also continuously expands Kunming’s international influence and enhances Kunming’s international reputation and popularity.

Yunnan Nanshu Media Co., Ltd. is the first batch of private enterprises in Kunming City and even Yunnan Province to "go out" to invest, build and operate overseas terrestrial TV transmission networks. It has long provided TV publicity and public opinion-oriented services for overseas local governments, and has continuously invested funds to carry out digital upgrading and technological transformation. It has the concession rights of 6-level terrestrial digital TV transmission networks and TV stations in 3 provinces of Oudomsai Province, Nantar Province and Fengsali Province in northern Laos. Under the channel advantage, Yunnan Nanshu Media Co., Ltd. continues to transmit and carry forward the excellent film and television culture of our country to overseas TV audiences, and its external publicity covers about 150,000 people.

Coordinate resources to broaden channels and build a platform for "going global". Kunming has carried out multi-channel and multi-way foreign cultural exchange activities to spread Kunming’s story and culture to a wider range, so that Kunming’s cultural brand can "stand up" overseas. With the famous dance artist Yang Liping and his dance art works as the core, Yunnan Yang Liping Cultural Communication Joint Stock Company has deeply excavated Yunnan national culture and traditional Chinese culture. Relying on the series of works such as "Yunnan Image", "Ambush on All Sides" and "Rite of Spring", the performance footprint has spread all over the continent. It has performed more than 100 performances in the United States, Brazil, Argentina, Japan, Australia and other countries, and the average attendance rate of foreign performances has exceeded 95%. The Miao Farmers’ Choir of Fumin County has successively boarded the world’s top music halls such as the Royal Festival Hall in London, the United Kingdom, and the "Chinese New Year Concert" at Lincoln Center in New York, USA. It has used its exquisite performances to blow up the "most dazzling ethnic style" from Kunming, becoming a "cultural messenger" from China and a "cultural business card" to show Kunming. While enhancing the branding impression of Kunming culture, it also allows the world to see the power of Kunming made by Chinese culture in the field of culture and art. 

In the future, Kunming will give full play to the role of a "national cultural export base", actively carry out foreign exchanges and cooperation in the fields of culture, education, science and technology for South East Asia, vigorously introduce and hold international and national cultural events and cultural festivals; formulate a national cultural export base plan, formulate foreign cultural trade measures, and build a foreign cultural exchange center and an international copyright trading center for South East Asia; combine COP15 and the International Sister City Conference, plan and launch a number of characteristic cultural activities, highlight Kunming elements, highlight the city’s style, and accelerate the construction of Kunming as the most competitive national cultural and creative capital in the west and a new high ground for the development of the merchandise industry for South East Asia. (Kunming Daily Reporter Chen Wen)

How did the domestic kiln with fire in Wujing become popular?

2023 Spring Festival movie hot, the most popular box office is the Wandering Earth 2, the film in the domestic box office results of 2.765 billion yuan, the North American box office also entered the top ten, can be said to be gratifying results. And the topic of the Wandering Earth has also been on many popular searches, related derivatives of crowdfunding in just a week to break through the small goal of 100 million, this series of dazzling data broke the record of Chinese entertainment derivatives crowdfunding.

As a representative work of domestic science fiction films, Wu Jing’s achievements have also been refreshed again. He has become the first 30 billion actor in China. At the same time, Wu Jing also relies on his rare charm to bring a soda brand, which is a domestic kiln.

Big Kiln Beverage, consumers may be unfamiliar with this enterprise. But last year, the company’s sales are estimated to have reached 3 billion, which can be said to be the invisible champion in domestic soda. Big Kiln Beverage has also successfully rushed out of Inner Mongolia and developed smoothly to the whole country.

As for why large kiln drinks can quickly come out of the circle and attract many consumers, what is the reason?

First, the advantages of large kilns

After a wave of popularity with Wu Jing’s endorsement this year, Dayao’s marketing route has also begun to transform. They carried out brand strategic cooperation with Hua and Hua last year, so that their brand has reached the pace of marketing upgrade. And they created a loud slogan of "Atmospheric Water, Drink Big Kiln" and carried out a large-scale advertising dissemination.

In addition to cooperating with Wujing, Dayao has also carried out coverage-style advertising and marketing with Wanda Media, Beijing Subway, and some landmark business districts and high-traffic areas of the subway, significantly enhancing its brand influence in famous cities across the country.

Second, a major attack on catering

In the advertising campaign of Dayao, Dayao has placed the main offensive feature on the catering channel. Its representative soda, honey and other carbonated drinks have a perfect fit with barbecue and hot pot, and many consumers even said that "you must eat barbecue with Dayao".

III. The soda industry seeks change

The domestic soda industry has undergone significant changes recently. Since the revival of the national tide, domestic soda has emerged one after another, and the Arctic Ocean was all the rage before the big kiln drinks.

The Arctic Ocean was once known as the national soda. When it first became popular across the country, it attracted a lot of traffic. It is still loved by consumers and has become a childhood memory.

After the revival of domestic soda, feelings have become the inevitable traffic password every time. With the help of this trend, domestic brands have begun to upgrade and transform.

Therefore, it also makes the overall environment of the soda industry better. In the foreseeable future, the trend of the national tide in the soda industry is expected to continue, and the industry has a bright future.

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Car Beauty: Darth Vader Audi RS4 Avant ABT

Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

Car Beauty: Darth Vader Audi RS4 Avant ABT

1/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

Car Beauty: Darth Vader Audi RS4 Avant ABT

2/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

Car Beauty: Darth Vader Audi RS4 Avant ABT

3/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

Car Beauty: Darth Vader Audi RS4 Avant ABT

4/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

Car Beauty: Darth Vader Audi RS4 Avant ABT

5/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

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6/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

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7/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

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8/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

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9/9 Darth Vader Audi RS4 Avant ABT.
530Hp/690Nm, V6 2.9Biturbo,
0-100Km/h: 3.55s (measured), 3.7 (official).

(From: Public Commune)

As a car owner, talk about your true car experience

Advantages:
First, the power is sufficient, and the common cars on the road can last 95% of the time, but pay attention to safe driving.
Second, save money. Even if there is no charging station installed at home, public charging is also very cost-effective. It can be charged once every three days in the city for more than 40 minutes at a time. According to the calculation of the fuel truck, it costs about three or four cents a kilometer.

Let me mention a few shortcomings.
1. There is too little storage space. I don’t even have a place to put my sunglasses. It is the car with the least storage space I have ever seen in the car. The savings entrance under the central control is very narrow. Can’t reach in.
2. The remote control key is not very sensitive.
3. The video recognizes the speed limit sound prompt and cannot be turned off. In the city, the car often warns. Very annoying.
4. The biggest drawback is that the extended range type has poor energy efficiency, and the new technology can be assured that it is hybrid.
The cup holder cover, after opening, is erected there, and there is no way to hide it. This is definitely a huge failure of this cockpit, too anti-human.

5. It feels that the speed increase is very brisk, the chassis is solid, and there is basically no noise or vibration when the engine is started, so it is very quiet. Let alone the Huawei car, it is a matter of people eating, can it be worse? The most annoying thing is to add 8,000 yuan to the charging pile.
6 riding experience: human-machine interaction, mute, handling, interior, seat comfort (0 gravity is really comfortable) Good, it can be seen that this car is attentive. If the in-depth experience is good, the home (parameters, pictures) are estimated to be off, Huawei Come on!

My friend adds two advantages:
1 The internal and external circulation of the air conditioner will automatically switch as it enters and exits the tunnel.
2 The wireless charging panel has a vent, so the phone will not overheat.
Added two disadvantages:
1. Voice control doesn’t work when it works.
The wind direction of the air conditioner can only be controlled on the large screen.
After driving for 500 kilometers, the car is not bad, but the delivery and service center is too poor, just like buying an agricultural tricycle! Many sales staff ask three questions without knowing! It has been half a month since I picked up the car, and the sales staff don’t know how to get the charging pile for me, it’s still my own!

Unmanned shelves are no longer in the limelight, is this the opportunity that "big guy" Ele.me finally got?

In just half a year, from the limelight in the capital markets to the frequent news of bankruptcy, withdrawal, and acquisition. The start-up company in the field of office unmanned shelves does not seem to have a good start in the spring of 2018.
The ability to circle a specific group of people in the office and their time is an important reason for companies that have made efforts in the field of unmanned shelves to bet on this track. But it turns out that the rhythm of point laying, offline BD, operation and maintenance of supply chain and logistics, any failure of any link, may frustrate this "not sexy" business in itself.
What is the attitude of large companies that have not moved much before? At least for now, a group of large companies that are ready to make efforts in the new retail field have not been deterred by the temporary chaos in the industry. Last September, it was reported that Ele.me had incubated the new retail division internally to focus on unmanned shelves.
At present, according to the news leaked by Ele.me, the project is finally named Ele.me Now, and a dedicated team is equipped for this independent brand: CEO Chen Qi was the first supply chain leader of Alibaba’s retail business department, which is also the famous Ali supply department. According to Chen Qi, Ele.me Now has achieved operating profitability in Shanghai, the first city it has settled in, after its launch.
This industry that was once on the cutting edge is rapidly moving towards consolidation. In those crazy days last year, Ele.me Now’s footsteps did not seem so aggressive. Is this area that needs to be refined and operated an opportunity for big companies?
 Prior to this, in addition to the main business of catering takeaway on the Ele.me platform, there have always been retail categories such as snacks, fruits, beverages, flowers, and medicine. In December 2016, the Ele.me new retail division was established. Chen Qi said that the current retail GMV accounts for about 5% to 10% of the total GMV.
According to a research report released by Coatue in 2017, the GMV of Ele.me reached 6.26 billion US dollars. If you use this data to estimate, the GMV of Ele.me’s retail business is about 3-600 million US dollars. Although the proportion is not high, as a business that only started in 2016, the demand and growth are real.
On this basis, compared with the hot start-up companies, Ele.me’s main logic for entering this battlefield is to hope that the office scene will complement and synergize the company’s main takeaway business. Of course, with the company’s original supply chain and logistics resources to support, it also means that Ele.me Now’s business is more confident.
Among them, the supply chain system behind Ele.me new retail BU is responsible for the B2B trading platform Youcai, which has been online since 2016. Youcai provides merchants with drinks, rice noodles, grain and oil, fresh fruits and other categories through the control of the upstream supply chain. At present, Youcai has established cooperation with 5,000 suppliers, including Coca-Cola, COFCO, Yihai Kerry and other brands. This part of the supplier accounts for about 1/3, and the remaining 2/3 of the brand Youcai is also a first-level wholesaler. Youcai also has joint warehousing and distribution systems in many major cities, which can provide distribution from urban Okura to small trunk lines.

Ele. Me Now Unmanned Shelf

At the beginning of sorting out whether to open an unmanned shelf business, Chen Qi and the management of Ele.me believed that Youcai had already entered large-scale operation, and the large warehouses that had been established in various cities in the process could provide support for the expansion of Ele.me shelves. Chen Qi said: "We are not building a system from scratch, but directly paying for it, and with a scale support, our rates will also have better savings."
On the other hand, Ele.me has established a complete hummingbird distribution system, which can also save the cost of unmanned shelves on a large scale. Previously, most start-up companies in the industry were solving distribution and exchange needs through self-construction + outsourcing and front warehouses. There are also companies like Gorilla Convenience and Convenience Bee, which use convenience stores as front warehouses. But it is not easy to establish and manage such a system from scratch. Unlike the traditional logistics where four links and one delivery and flash delivery are located, the logistics distribution of shelf goods shuttles through the middle of office buildings, which is equivalent to entering the end of the city. If the distribution density is not enough, the replenishment cost is very high.
The current common way to replenish goods is by renting Jinbei trucks to tour the city. Chen Qi and his team found that these Jinbei trucks stop every hour, and each time they stop, they need at least 20-35 minutes of waiting time. They can replenish goods at up to 1.5 points, and the value of a single replenishment is about 200-300 yuan. If you add warehouse leasing, vehicle leasing, and labor costs, Chen Qi calculates that the cost of replenishing goods at a single point is around 30 yuan.
Ele.me Now’s approach is to use the hummingbird stations where the riders rest and train as transit points. During times when takeout orders are not too intensive, replenishment vehicles will come to the hummingbird stations all over the city and summon 10-15 riders to skim the goods. The goods are marked with the delivery address and specific needs. Each rider can carry 1-2 points of goods. This is equivalent to turning the distribution system into a radial mesh, and the Jinbei car can support more than 20 points of post-need replenishment per stop.
"This is equivalent to turning the original human resources tandem model into the concurrency of multiple people in their spare time." Chen Qi said that overall, the single replenishment cost of Ele.me Now can be reduced to 16 yuan, as low as 45% of the industry competition, and the comprehensive gross profit is higher than 30%.
In this business that involves too many chains, Chen Qi believes that the biggest advantage of Ele.me is the scale effect that has been established long ago, which can also make this business "throttling". "Including Hummingbird and Youcai, because of the large scale, the management costs can be shared, and the cost structure is better."
According to the data given by Ele.me NOW, there are currently 150-2 million valuable points in the country that are worth laying unmanned shelves. Although the industry has experienced a period of rapid development some time ago, the top players are only concentrated in about 100,000 points. Therefore, in Chen Qi’s opinion, the market space is very large, and the industry is also in a very early stage.
In January 2018, Ele.me began to use the hummingbird system to support the operation of unmanned shelves in a small area in Shanghai. By March, the Shanghai area had all switched to the hummingbird-based replenishment mode. Chen Qi’s plan is to run in for a while and soon replicate this model to other cities across the country.
But the early plan is not to expand without restraint. Ele.me Now cares more about "coordination". At present, the service of food covers T30 cities, which is the 30 cities with the largest takeaway transaction volume of Ele.me, and Ele.me Now will also carry out urban expansion according to this scale and idea. "In the near future, we will not rashly expand cities outside T30. This is essentially a retail business, but we should deepen the density of the single area."
From a strategic perspective, Ele.me’s entry into the unmanned shelves is obviously a supplement to the current main business takeaway market. Although compared with start-up companies, the capital reserves of large companies are relatively loose, but retail is generally a relatively thin profit business. If you blindly expand and launch a subsidy war, if you do not cooperate with refined operations, you will fall into the quagmire of burning money.
"It’s not a blitz, it should be a protracted battle," Chen Qi said.
Ele.me Now CEO Chen Qi was the first head of Alibaba’s China Supply Department
Therefore, while "throttling" operating costs, finding an "open-source" way to achieve profitability as soon as possible is also an issue that operators must consider.
Chen Qi said that Ele.me has been able to achieve profitability in Shanghai single-city outlets. In addition to retail business and back-end gross profit, advertising and traffic can also generate revenue. Since Ele.me’s own brand effect is already very strong, many FMCG or shopping mall brands have already been its advertisers. Previously, Ele.me has reached cooperation with these customers through Ele.me APP exposure, or promotion through Youcai platform, as well as offline marketing, and unmanned shelves have become a new media buying channel. More importantly, Ele.me Now can combine user data that overlap office scene users and takeaway business to provide brands with granularity and finer user portraits to achieve the best delivery effect.
In addition to advertising, Ele.me Now also hopes to monetize offline traffic online. According to Ele.me Now statistics, stable customers currently place orders three times a week, and the transaction frequency and stickiness are very considerable. Chen Qi has started to try group buying business to direct offline customers to online. "For example, if you buy cherries for 20 yuan on the shelf, we will guide users to buy a whole box of cherries online at a unit price of 50 or 60% off. The unit price of customers is higher, which can also drive GMV."
In contrast to Meituan’s expansion strategy of constantly opening up new battlefields, Ele.me CEO Zhang Xuhao has always emphasized that Ele.me’s mission is to "focus and focus". So after ten years of establishment, Ele.me has extended from takeaway platform to retail and established new retail BU, which is the strategy of this strategy. Chen Qi said, "Our core business model is to help merchants on the platform do O2O online business, so whether it is unmanned shelves or the entire Ele.me new retail BU, we want to achieve this goal."

In March this year, it was reported that Ali would spend a lot of money to acquire Ele.me and integrate it with word-of-mouth to become an important chain in its new retail business. In 2017, a start-up company asserted that the "war" on unmanned shelves would be won and lost in 2018. In the current situation, the big man with more resources and good at "opening up sources and cutting costs" may enter the market late, but he may have longer vitality. 

Edited by: sleeper

Image source: Ele.me

Wubai Beijing starts singing, saying it will bloom with rock flowers (photo)

  


  Taiwan’s "rock poet" Wu Bai has appeared in Beijing, where he will hold a "You Are My Flower" concert at the Beijing Workers’ Stadium on the 18th.


  China News Service, March 17, Taiwan’s "rock poet" Wu Baijin appeared in Beijing, and on the 18th he will hold a "You are my flower" concert at the Beijing Workers’ Gymnasium.


  At the press conference on the 17th, Wu Bai said that he will make a new attempt, performing "flower dance", "fire dance" and "zombie dance" on the stage, which have swept Hong Kong and Taiwan in earlier performances and caused repercussions.


  Wu Bai is not good at dancing. The flower dance, a self-made retro dance move that exceeds expectations, he said, is simple, and "dancing to the beat" can bring different simple happiness. According to reports, the flower dance spread quickly through the Internet, and three or five young friends from Hong Kong and Taiwan danced a few beats when they were frolicking to express stress, which has a direct joy and inspiration in dull times.


  The "Wubai 2008’You Are My Flower ‘Beijing Concert" will include his important songs for 15 years. The organizers said that the concert will combine different musical elements such as coldness, electronic sound, rock, retro, warmth and touching. The tracks are matched with "rock and lyric, classic with nostalgia, cold and passionate."


  This concert features a special guest, Alan Tam, and two powerful figures in the music world will compete on the same stage.

Editor in charge: Li Dan

Original Yang Mi was criticized for being too much, is it true temperament or a big name?

Whether star chasers should be rational is no new topic. Many fans always lose control of their emotions when they meet their idols.

But is your favorite bean worth pursuing?

Nowadays, the entertainment industry is most enthusiastic about setting up talent for artists, such as: true temperament, veteran cadres, foodies, and so on.

Next, let’s analyze the most popular "true temperament" in the entertainment industry.

The most authentic representative of the entertainment industry is Yang Mi. Yang Mi debuted as a child star and has been in the entertainment industry for many years. Since her debut, she has gained the love of many fans and has now become a first-line actress.

But whether she is genuine or playing big has always been a polarizing question.

Recently, during a program, netizens posted a video of Yang Mi interacting with the host, causing heated discussions.

In the video, Yang Mi’s attitude is very poor, and even the next second will be impatient and angry.

The editor also watched this video carefully. That day, Yang Mi’s makeup was very delicate. As the live broadcast went on, the host tried to interact with Yang Mi and asked Yang Mi to read the winning list.

In fact, the host was already very embarrassed at this time, but for the effect of the show, he could only bite the bullet and continue to interact with Yang Mi. In the next part, Yang Mi refreshed the three views, and his attitude became more and more perfunctory.

Perhaps the host is a newcomer and the interview is a first-line actress, so the whole process is very nervous. When he asked Yang Mi again what regrets do you have this year, Yang Mi directly asked, what regrets do you have?

This wave of operations directly caught the host by surprise. After all, before participating in the show, it was rehearsed in advance. The host only needed to follow the process to complete it. However, Yang Mi may have been in a bad mood that day and did not give the host any face.

In order for the live broadcast to go smoothly, the host could only follow Yang Mi’s words and did not leave the order. Yang Mi immediately followed up: "When did you break up, and why did you break up?" This was a private question, Yang Mi kept asking, breaking the casserole and asking to the end, the host continued to smile and said that at the end of last year, because of personality differences. After listening to Yang Mi, he said: "It’s been a year since we broke up, it’s really sad."

As soon as he said this, the situation became embarrassing and almost cold. Fortunately, in the end, Yang Mi finally stopped asking questions and used this topic to send blessings to the fans.

During the 40-minute live broadcast, I believe the host has been in a state of fear, but Yang Mi’s performance has indeed aroused the dissatisfaction of fans. Some netizens have criticized Yang Mi for being a big name and disrespecting the host.

Soon, the incident of Yang Mi playing a big name was fermented on the Internet, perhaps realizing that the signs were wrong, Yang Mi also sent blessings to fans after the livestream, and thanked fans for their support this year. Her words were sincere, so that fans who liked her instantly forgot her indifference in the live stream.

But there are also netizens who think why they don’t admit it, and even point out the behavior of Yang Mi knocking over the mobile phone of female reporters in the early years.

At that time, Yang Mi asked the reporter if it was a live broadcast, and Wang Xiao said yes. As a result, Yang Mi heard a sentence that had nothing to do with me. He took advantage of the situation and knocked out the mobile phone in the reporter’s hand, scaring Wang Xiao to explain that it was just an accident.

During this period, Yang Mi asked the reporter many times if he was live, and he tried to kill the reporter’s phone many times. Wang Xiao even said to the side: ‘You’d better take your phone away, or she will throw it away.’ This sentence exposed Yang Mi’s fiery temper.

Once upon a time, Yang Mi was still in the interview show "Dear, Please Relax" hosted by Zhang Da. In the trailer, Zhang Da bluntly told Yang Mi that this was his most stressful episode.

Yang Mi gave examples of the delivery brother and the camera brother. The delivery brother was out and about all day, while the cameraman had to work with a machine regardless of the harsh shooting conditions.

When the artists are exposed to the sun and rain in front of the camera, the staff work 10 times harder than them.

These words expressed her sympathy for the staff, and at the same time, she did not advertise herself. But not only did the netizens not nod and praise her, but they turned up old accounts one after another.

In the program, Yang Mi talked about how hard artists work in many media today, but in reality, various industries have their own difficulties. Why do you want others to understand your hard work?

Some netizens believe that Yang Mi’s words are not problematic in themselves, but when it comes to her "mobile phone incident" in her early years, these remarks suddenly become subtle.

When Ran Ran, there are also fans who can understand, after all, online, just, taken out of context, alone, take out a paragraph, it seems, can’t pick out, what’s wrong, Yang Mi, in the circle, but, notoriously, good popularity, so, about this, how do you, how do you think, Yang Mi, the live stream, action?

The above pictures come from the Internet. If there is any infringement, please contact to delete it!

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