The 55th World Table Tennis Championship is in full swing in Budapest, Hungary. This session, known as the preview of the 2020 Tokyo Olympic Games, has just entered the second day of the race, and two results have been decided. First, China’s Xu Xin lost, Guoping missed the men’s singles title, and then the Japanese team’s top figure, Ito Meicheng, couldn’t take away the women’s singles champion she was obsessed with.

ito mima

　　Let’s start with Miki Ito. In the last year or two, Miki Ito has been in the limelight. In 2018, he scored 12 wins and 8 losses against the national table tennis players, including the reversal victory over world champion Liu Shiwen and Grand Slam player Ding Ning, which caused a lot of trouble for China. On the opponent’s wall of the China team’s training hall, Miki Ito ranked first. In an interview, Meicheng Ito said many times that she wanted to win three gold medals (women’s singles, women’s doubles and mixed doubles) in this World Table Tennis Championships.

　　Before the World Table Tennis Championships, Miki Ito withdrew from the Asian Cup and the multi-station open one after another, which meant "holding back big moves" to avoid playing against China and giving China a chance to study and ponder. It was not until the World Table Tennis Championships started that Miki Ito showed his true colors.

Sun yingsha

　　On April 24th, in the knockout round of women’s singles, Ito Meicheng, as the seed player, met the young girl from China after 00 who advanced all the way from the qualifying round. Although Sun Yingsha was younger and ranked lower in the world, Sun Yingsha still started to fight, and she beat Ito Meicheng 4-1, which swept away the biggest opponent on the road to winning the women’s singles for China in advance, and even scored a disparity score of 11-2 in the last game. Coach Li Sun, who coached outside the stadium, had a red eye. Only he knew how much suffering he had experienced before this game. He witnessed too many China players being beaten by Ito Meicheng.

　　The ball that should have been hit failed to hit, and the frustrated Ito Meicheng could only squat on the ground and pat the ground. Miyoshi Ito’s road to women’s singles has ended before it started, stopping in the top 16, four victories short of her dream champion, and in the mixed doubles competition that followed, Miyoshi Ito also lost the game and punched herself in the face.

　　Sun Yingsha’s victory over Ito Meicheng was widely discussed after the game and became a hot search, which is actually rare. "I’d rather win a hot search for ten minutes than lose two hours." This is what Xu Xin said in an interview before. After the game last night, Xu Xin also went on a hot search because … … He lost … …

Xu Xin

　　The drawing rules of the World Table Tennis Championships are divided into two and a half zones. The players in the half zone are caught and killed, and the winners in the two and a half zones will meet in the final. Although five players from China participated in this World Table Tennis Championships, four players were in the upper half, and Xu Xin, who was alone, was in the lower half.

　　Such a lottery has advantages and disadvantages for Xu Xin. The advantage is that Xu Xin won’t meet China’s teammates before the final. The disadvantage is that if Guoping wants to lock the champion and runner-up in advance, Xu Xin can’t lose a game.

　　Xu Xin, who was under great pressure, also met French Simon at the age of 32-16. Simon was not a fish-hole, and ranked among the top ten in the world. Although he had never won a game against Guoping before, he played very well in the match with Xu Xin, and Xu Xin was very passive. After resisting for two games, Xu Xin lost 2-4.

　　In the post-match interview, Xu Xin also admitted that he lost because of psychological problems and played too cautiously.

　　Xu Xin’s loss this time is also another loss to foreign players after losing to Japanese star Jun Mizutani in the team final of the 2016 Olympic Games. Losing in such a big competition may have a certain shadow on Xu Xin’s trip to Tokyo. After all, Xu Xin has fallen behind Malone and Fan Zhendong in the men’s singles competition, and of course he still has the opportunity to join the team and partner Liu Shiwen to participate in the mixed doubles competition.

　　The World Table Tennis Championships will end in a few days. I hope that China players will not do hot search again except win the championship.

　　On April 13th, the Information Office of Shanghai Municipal People’s Government held a press conference on epidemic prevention and control.　　

　　A reporter asked: We have noticed that the market supervision department has issued a reminder letter on the price behavior of "community group buying". How will we supervise the problems such as price gouging, short weight and lack of food quality?

　　Peng Wenhao, deputy director of Shanghai Municipal Market Supervision Bureau, said that since the epidemic prevention and control, "community group buying" has become the main way to ensure the supply of citizens’ living materials during the closure period, which has played an important role in ensuring people’s livelihood and alleviating the problem of "difficulty in buying food". We support community group buying carried out according to law.

　　In order to further standardize the price behavior of "community group buying", recently, the Municipal Market Supervision Bureau has formulated and issued the Prompt Letter on Regulating the Price Behavior of "community group buying" during the epidemic prevention and control period, reminding relevant organizers and operators that they should provide consumers with goods with reasonable prices according to their operating costs and not disturb the market price order; Should be clearly marked in accordance with the provisions, publicity of commodity name, quantity, specifications and prices and other information; We should optimize the organization and management, provide good after-sales service for consumers, and earnestly safeguard consumers’ rights and interests.

　　Taking this opportunity, it is suggested that consumers should pay attention to the choice of goods provided by regular suppliers when buying a group. Focus on the following three aspects: including whether the specific information of group purchase goods is clearly marked; Whether there is a clear way to deal with problems such as missing and wrong sending; Whether to provide contacts and contact information, etc. At the same time, attention should be paid to keeping records of group purchases and screen shots of communication with relevant operators, so as to serve as relevant evidence when defending rights and facilitate subsequent verification and disposal by market supervision departments.

　　In view of the objective reasons in community group buying, such as the adjustment and delayed delivery of package goods, we also remind the operators to inform consumers of the relevant situation in a timely and comprehensive manner and properly handle the legitimate and reasonable demands of consumers such as refunds.

　　In the next step, the market supervision department will continue to strengthen the supervision and enforcement of operators’ price behavior. In particular, we will investigate and deal with individual price violations such as price gouging and hoarding in the name of group buying.

　　If citizens find suspected violations of consumer rights, please call 12315 or 12345 to report, and the market supervision department will conduct an investigation in time. To verify the existence of illegal acts, from quick to strict and severely dealt with.

China Business Daily (Reporter Tu Hanwen) On September 19th, Hua Xizi, who had been silent for several days, finally apologized, saying in a letter published by him: "I am very sorry for taking up too many public resources. I am grateful to everyone for their encouragement. We have fully recorded the relevant opinions, and the team is also comparing, revising and upgrading one by one, adhering to the initial intention, bringing better products and providing better services to everyone. "

In addition, in the comment area apologizing to Weibo, Hua Xizi said: "Thank you for your voice. Hua Xizi has prepared 10,000 copies of’ Hua Xibi’ and 100 gift boxes for free experience and collection of experience."

In this huge public opinion storm caused by Li Jiaqi on his own, the double crisis of the price of old domestic products and brand attributes is exposed. When the "sky-splashing wealth" disappears, when consumers gradually weaken the emotional filter, how can old-fashioned domestic products achieve the development against the sky?

Old-fashioned domestic products "stand up"

Before, Chairman Yu Meijing personally went into battle and danced live, and the anchor of Tianjin Store played Allegro. Later, Metersbonwe Bang Wei broadcasted the Northeast Yangko and turned handkerchiefs, and Golden Monkey Food took fans to the zoo to see monkeys … More and more old brands lost their burdens and collectively "worked" in the live broadcast room, trying their best to catch consumers’ eyes.

"Monkey monkey rushed to Tianjin Zoo overnight to bring you the live broadcast of the chairman’s’ toffee’". Following the footsteps of the "White Cat Chairman" becoming popular on the Internet, Golden Monkey Food aimed the live broadcast at its adopted Sichuan Golden Monkey; White elephant fresh also moved the live broadcast room to the elephant hall of Zhengzhou Zoo; Self-proclaimed "novice in commercial warfare", a big rooster was invited to the live candy room; The carved anchor put on a plush headgear and cos became a sculpture …

"There are also carved cards", "There are really elephants in the white elephant live broadcast room" and "The pressure is given to Wei Long, Phoenix and Seven Wolves …" The anchor met the wishes of netizens in a fancy way, and set off a climax of "stalk-playing carnival" on social platforms with a series of live animal broadcasts.

There are also many domestic live broadcast rooms on the track of "volume" talent-playing flute, allegro, yangko dance and disco dancing … In order to catch the traffic from the sky, the anchors who "really want to be seen" took turns to come into battle and took out 18 kinds of martial arts to ignite the enthusiasm of new fans. In this fiery live broadcast of domestic products "Tuanjian", many old brands that only have hundreds, dozens or even single-digit fans to watch the live broadcast unexpectedly ushered in the highlight moment of turning red against the trend.

"I can’t sleep at night, brush the live broadcast of the boss of Xiangge Guazi, and when all the goods are sold out, I will play the flute for everyone." A Shaanxi netizen shared on the social platform that the anchor of his hometown brand Xiangge Guazi didn’t even know how to put background music in the live broadcast room at first. When introducing the product, a few Shaanxi dialects appeared from time to time, but such unpretentious live broadcast made him feel very cordial. The slogan "Welcome fans and comrades to come to the Xiangge melon seed live room to guide the work" in the live broadcast room also attracted the attention of many netizens, who commented that "it’s the first time someone used’ coming to guide’ for me" and "he called me a fan comrade hahahaha", praising the anchor with unique painting style.

"The first impression brought by old domestic products is sincerity. The anchor may be amateur and not familiar with the live broadcast process, but he has been trying his best to keep up with the rhythm, will listen carefully to what everyone wants to see and interact with fans very grounded. " Netizen Xiao Hu said this.

It’s hard and hard.

"Compared with the airy four words’ where is it expensive’, these old brands that happily’ receive wealth’ and strive to catch up with the live broadcast tide can actually make people feel that domestic products are really difficult." Ms. Zhao, a post-90s consumer, told the China Business Daily that this time, domestic brands collectively landed in live broadcast rooms and social platforms, which made her see many old brands that were "never heard of, but actually older than their parents".

"I think it may be because they can’t afford to promote it. There are more than two pieces of toothpaste, soap and skin care products for more than ten dollars. Even if these brands give all their profits out, I am afraid it is not enough to find a big anchor to bring the goods." Ms. Zhao said.

"Old Chinese goods have always been there, but there is no chance to show them." On the social platform, local brands such as Yuhua and Heimei Toothpaste all said the same thing, which made netizens collectively "break the defense".

Since the development of live e-commerce, it is no secret that the sky-high commission and pit fee of the head anchor in the industry have long been. However, for many old domestic brands with small profits but quick turnover, it has become a very difficult thing to be seen by more people through live promotion. Although some brands attach great importance to online business in recent years, and have established live broadcast rooms early, most of them are self-broadcast, and their employees’ ability to attract traffic is far from being able to compete with professional and mature online celebrity anchors, so even in prime time of live broadcast, the number of viewers is often very limited.

"There are only a dozen people in our live broadcast room", "Online promotion is not watched, and praise is always a single digit" and "There are so many new products that no one knows" … In this wave of live broadcast of domestic products, more and more old brands share their experiences of falling into traffic difficulties in the past. The once well-known famous brand is "invisible" on the Internet. Facing the falling traffic, letting consumers know that this brand is "still alive" has become the first thing for many brands to broadcast live.

However, domestic brands facing many difficulties are not only turning red by "selling badly" this time. Under the attention of netizens, brands that have joined the "commercial war" have shown their best side one after another, and intuitively demonstrated their "continuous efforts" over the years with production lines full of science and technology, genuine products, hope and glory and various innovative achievements, thus proving to new fans and old friends that domestic products are worth buying.

"Efforts are bound to be seen. We are convinced that as long as we make products well, we can be seen by you. " In the live broadcast room of old domestic products, netizens infected by feelings have replied "I saw it", "Come on" and "I have placed an order for support", responding to the long-standing persistence of these brands with consumption enthusiasm.

How to "eat" domestic products for a long time

With the arrival of the highlight moment, many brands changed the background music in the live broadcast room to a song "Good Day", and even some anchors beat gongs and drums during the live broadcast to celebrate that they were finally "seen". On the social platform, there have also been ridicules such as "Jiaqi falls, domestic products are full".

However, the sudden red turn does not mean "long red", and domestic brands still have a long way to go to win the future.

"If you can’t keep the peak, you will go back to the way you came." The popularity of the three "little old man" anchors who were learning and broadcasting in the live broadcast room of Vitality 28 soared in just a few days, leaving a deep impression on netizens. From being embarrassed to shout "fan baby" and misusing forbidden words many times, to not knowing how to download and how to turn off the laborious operation of late payment, the "senior" anchors who tried live broadcast for the first time appeared to be in a hurry in the live broadcast room.

Some netizens were anxious for the anchor, leaving a message in the live broadcast room "Change young people", but they were told by Uncle Shen, an employee with 44 years of service: "Now young people don’t enter the factory, and I am the youngest." Under such circumstances, netizens used tolerance and patience to bring dawn to the vitality of the business crisis. But behind the warmth, what can’t be ignored is that the old domestic products that were once very popular but left behind by the new era need more "young strength".

Aside from the emotional filter, it is not difficult to find that the way old domestic products operate live broadcasts and social media accounts is out of touch with user habits. In a short video, the old brand Sioo3 Factory recounted the brand development history from the establishment of the factory in 1996 to the support of the Tangshan earthquake in 1976 and the flood fighting in 1998, and sincerely asked: "At the age of 63, I tried my best to run, but can I catch up with you and get some fans?" While expressing their feelings, netizens also put forward opinions such as "30 seconds have passed since gold, and I already want to take away the video, but I don’t know what to sell" and "I want to support you, but I don’t know how to buy it". In other words, this wave of traffic came too suddenly, and the old brands of "long drought meets rain" have not been fully prepared.

However, compared with the shortcomings of marketing, the inherent price advantage of old domestic products has created favorable conditions for them to open the market. Some netizens said that after watching the live broadcast, "there are a lot of domestic products in the shopping cart, which add up to only one hundred pieces", while the so-called "lowest price of the whole network" of similar products has doubled the price, and the visible benefits have poked the hearts of price-sensitive live broadcast audiences.

"Chasing live pictures? The ultimate cost performance and emotional resonance, both old domestic products accounted for. " Zhao Nvshi is very optimistic about the fans who "lost" the domestic brands in the live broadcast room in Li Jiaqi. "As long as the good quality and low price are true, I think there will be new fans willing to stay."

Original title: Hua Xizi throws 10,000 copies of "Hua Xizi" to quell public anger. Are the old domestic products ready to "rely on themselves"?

　 　 Special feature of 1905 film network "When she was young, she was like a flower. Now she is like a tree, which allows many people to enjoy the cool in her shade." This is Hong Kong director Lin Yihua’s evaluation of Zhang Aijia. On March 23rd, director Zhang Aijia’s new film "Missing You" was shown as the opening film of the Hong Kong International Film Festival. With this film, Hong Kong actor Liang Luoshi, who had never met for a long time, also came back to share the warmth and coldness of the bustling city with Joseph Chang, Ke Yulun and Li Xinjie. When we talk about Zhang Aijia again, there are still too many topics worth talking about.

　

　 　 In his forty-two years as a filmmaker, Zhang Aijia has mastered multiple identities, leaving a deep mark on Hong Kong and Taiwan film circles. As an actress, she won two Golden Horse Awards in Taiwan and two Hong Kong Awards respectively. As a director, from "Little Girl Fishing" to "20 30 40" received rave reviews; As a predecessor, her artists such as Jacklyn Wu, Rene Liu and Li Xinjie are outstanding; As a singer, a song "The Price of Love" has been sung so far; As the owner of an entertainment company, she excavated Yang Dechang and helped Kenneth Bi, known as the "mother of the new wave of Taiwan Province movies"; Even the objects of her scandal are Tayu Lo, Yang Dechang and other industries.

　

　 　 She studied under Li Hanxiang and Hu Jinquan, cooperated with famous directors from Hong Kong and Taiwan, such as Ang Lee, Xu Anhua, Du Qifeng and Zhang Wanting. She was nominated for the Oscar for Best Supporting Actress for The Red Violin, which was co-produced by Canada and France. She was the first Asian actress to be selected as the focus of the Toronto Film Festival. Now, 23 years later, Zhang Aijia has once again become the "focus shadow" at the Hong Kong International Film Festival which she is familiar with.

　

Multiple Notes on Feminism: Idealization is Zhang Aijia’s film label.

　

　 　 When it comes to Zhang Aijia, I have to mention feminism. Her films usually feature women. But everyone has a set of opinions about feminism, and not every annotation is suitable for describing Zhang Aijia’s works. Traditionally, it is believed that the purpose of feminism is to resist and win the rights of men. However, the feminism embodied in Zhang Aijia’s films does not mean to belittle men, but rather reflects the mutual understanding and tolerance between the two sexes, so that men and women can realize their own existence value in an equal relationship. Just like in "Little Girl Fishing", in the face of her boyfriend Jiang Wei’s selfish and disrespectful love, Xiaoyu went from initial resignation to later obedience to inner judgment, and stayed to take care of the sick Mario. This is a woman’s affirmation of self-worth judgment, and it is also a sober reflection after losing herself in love.

　

　 　 At the end of 1970s and the beginning of 1980s, Hong Kong and Taiwan films, represented by Xu Anhua and Zhang Aijia, rose a feminist trend, which was greatly influenced by contemporary European and American films. Kramer vs. kramer, which won the Oscar in 1979, catered to the new family model of women’s liberation movement, and was widely welcomed by women. In the same year, Tess directed by roman polanski, Deep in My Heart starring sally field in 1984 and many other films triggered worldwide discussions on women’s movies. Zhang Aijia, who has settled in the United States with her mother since childhood, has its natural advantages in feeling the new wave.

　

　 　 At the same time, there were filmmakers who showed obvious feminist characteristics, as well as Hong Kong directors Xu Anhua and Zhang Wanting. People always liked to compare these three female directors together. However, unlike Xu Anhua’s cold documentary and Zhang Wanting’s euphemistic dream, Zhang Aijia’s handling of female roles was more idealistic. Even if she suffered more hardships, the heroine would eventually get out of the knot and have a cool and positive attitude and a beautiful and stable life. Lily in 20 30 40 experienced her husband’s betrayal and divorce, although she tried to find a different partner. The young and gentle gentleman in Heartbeat, although he has been missing out all his life and can’t get married, both of them live a superior life and turn their regrets into precious memories of life; In Favorite, Wu Mingbao and Bai Yun fell in love with the same man. Finally, Bai Yun left with her child. After decades, the two women met again to recount their past grievances, and there was no more uproar. The ending of Zhang Aijia’s works will never make people feel desperate.

　

AUO above lover not full captures delicate and ambiguous same-sex feelings.

　

　 　 Zhang Aijia once mentioned in an interview: "When girls grow up, there must be intimate relationships between women. Such vague feelings are earlier than boys. Later, we will all get married and have children. This feeling will not have any impact on our marriage." The ambiguous feelings between the same sex are also delicate and touching under the lens of Zhang Aijia, such as Chen Li and Xiao Rou in Heart, such as Xiaojie and A Tong in 20 30 40.

　

　 　 Zhang Aijia’s description of same-sex feelings is more of a hazy and beautiful feeling mixed between friendship and love, but the audience can feel it from the picture. The weight of this kind of memories of youth is enough to be remembered and treasured for a lifetime. In Heartbeat, Chen Li, who has reached middle age, cried and told her husband Haojun to leave, and finally admitted that she had always loved Xiaorou. She and Haojun silently loved the same woman. In "20 30 40", Xiaojie and A Tong bid farewell to the tearful kiss at the airport, which is not only a farewell, but also a beautiful ending for the beautiful friendship gained during the pursuit of "Star Dream".

　

　 　 Some of this concern for same-sex feelings is very straightforward. For example, in Hainan Chicken Rice directed by Kenneth Bi, Zhang Aijia plays Jane, the mother of three gay sons, who has broken his heart about the sexual orientation of the three sons, but also pays attention to the expression of girlfriends’ feelings. For example, in Yang Dechang’s One Day at the Beach, Zhang Aijia not only has a heart-to-heart relationship with the pianist played by Hu Yinmeng, the ex-girlfriend of his brother, but also has a good girlfriend around him. Same-sex love, appearing in Zhang Aijia’s films, is euphemistic, delicate, fresh and natural between friends and lovers.

　

　 　 Liang Luoshi, the star of this new work Niannian, once played a homosexual with Rainie Yang in Tattoo, and his handsome tattoo of flowers on the other side is still impressive. This time, I collaborated with Zhang Aijia to "Calm down, slow down" in Missing. Liang Luoshi plays a young female artist, talking with her past, discussing affection and love. Two women who have had a different perspective on same-sex feelings get together to create, which is also considered as a gas field.

　　Without further ado, let’s talk about the top ten gold stocks we selected in April:

　　Longguang Real Estate (03380), China Resources Land (01109), Color Life (01778), Baiyun Mountain (600332)(00874), Fosun International (00656), Dongfang Electric (600875)(01072) and Geely Automobile (00175).

　　Let’s talk about the retrospective performance of the top ten gold stocks in March:

　　China Unicom (03969) rose 14.95%, Truly International (00732) rose 10.61%, Kerry Logistics (00636) rose 8.48%, CITIC Securities (600030) (06030) rose 7.37% and China Tower (00788) rose 4.97.

　　Enter the text as follows:

　　Hong Kong stocks are a volatile market in March, with the index operating space of 28,201.09-29,486.15 points, which is in line with the forecast of Zhitong Finance APP in March. Looking at 28,000 points, it will not break, and looking at the pressure of the top 30,000 points.

　　In last month’s strategy report, it was pointed out: "The HSI should pay attention to the beginning of the month and the end of the month." Now, it is true. On March 8, the HSI retreated its annual line due to the downgrade of A-share brokers, and at the end of the month, it retreated again due to the decline of US stocks on March 25. Overall, it is a shock as expected.

　　Judging from the market performance, the varieties that performed better in February generally showed a callback, and the brokerage varieties had a larger callback. The withdrawal of this emotional indicator showed that investors were cautious about the market. At the same time, there is also a general correction in the 5G and technology categories. On the contrary, the real estate sector has performed strongly, and the defensive food and beverage and textile and apparel categories have performed strongly. There is no improvement in big blue chips.

　　After repeated shocks in March, the market in April has entered a more critical node, because after the spring market in March, April entered a more complicated situation, and there are many factors that will cause factors to the market. Therefore, Zhitong Finance APP generally believes that April will be more cautious, and there will be more unpredictable things, so be careful that there will be changes. On the bright side, as long as we hold on to April, the situation will be clearer later, but if there is an adjustment, then the adjustment will probably be larger.

　　First of all, let’s look at the positive factors in April:

　　The first thing to bear the brunt is the continuous promotion at the policy level, such as the central bank’s expectation of water release. Zhitong Finance believes that the RRR cut is a high probability event, and it is a matter of time, but the extent of water release needs further observation. Of course, if it is to cut interest rates, it will be a heavyweight benefit. For the time being, this possibility is small. The benefits of increasing tax cuts and fee reductions have also contributed to the market.

　　Secondly, it is the expectation of incremental funds. For example, many newly issued fund-raising funds are preparing to actively enter the market. All kinds of state funds have also entered the market. At the same time, the relative weakness of external environment such as US stocks will also attract the allocation of overseas funds to Hong Kong stocks. Finally, with the weakening of the US dollar, the RMB exchange rate as a whole will form a strong support, which is also an important aspect of attracting foreign investment.

　　However, there are still many unfavorable situations in April:

　　First, the progress of Brexit. To prevent the extreme situation of Brexit without agreement, all EU countries are considering how to deal with this risk and pay close attention to this progress.

　　The second is the Sino-US trade negotiation, which is expected to be bargained. The grounding of Boeing 737MAX incident is only an episode, and China and the United States are still competing for 5G. This process is difficult to accomplish overnight. I’m afraid it will take a long time. We should be prepared for a protracted war and pay attention to some information conveyed, which will have a great impact on the stock market.

　　Third, there is a key data to pay attention to. The PMI in early April, the economic data in the first quarter and March around April 15th, including the house price index of 70 large and medium-sized cities released by the National Bureau of Statistics of China in March, etc., will be the key factors to determine the next market direction. If the data is biased, it will stimulate the stock market positively; if the data is weak, it will put pressure on the confidence in the market.

　　Fourth, the situation in Latin America and the Middle East, especially the turmoil in Venezuela, Rarity and Latin America, has now formed a wrestling between the United States and Russia. Once the conflict intensifies, it will pose a greater risk point.

　　Fifth, we should be careful that the situation of "three kills of foreign exchange and bonds" in Turkey will spread, and emerging markets should be careful that there will be transmission.

　　Sixth, the risk of US stocks. For the time being, the trend of US stocks is still benign, but we should also pay attention to the risk of downside.

　　Judging from the above situation, Hong Kong stocks should pay special attention to this key node around the 15th, and the market will generally reflect it in advance. The normal index range continues to look at 28,500-30,000 points. If you prefer, you have a chance to break through 30,000 points. If the situation is not good, look at the support of 28,000 points, and the extreme situation is 27,500 points.

　　Investment strategy in April: grasping the main line of favorable policies

　　In March, the top ten gold stocks continued to outperform the broader market. The Hang Seng Index rose by 2.57% in the same period, and the top ten gold stocks rose by an average of 6.02% in March. The specific increase is as follows:

　　The biggest gains of the top ten gold stocks in March: China Tonghao (03969) rose by 14.95%, Truly Trust International (00732) rose by 10.61%, Kerry Logistics (00636) rose by 8.48%, CITIC Securities (06030) rose by 7.37% and China Tower (00788) rose by 4.97.

　　In April, there will continue to be no trend market, or we will survive in the shock. The promotion of favorable policies is expected to become the mainstream in April. Zhitong Finance is expected to have several directions. First, lowering the RRR or cutting interest rates will directly stimulate real estate stocks, which is the biggest main line; Second, this kind of reform, such as the merger and reform of central enterprises, etc. The third is the expectation of consumer May Day holiday after performance baptism; Fourth, medicines and automobiles in the direction of value revaluation.

　　The details are as follows:

　　Real estate: Longguang Real Estate (03380), China Resources Land (01109)

　　Real Estate Property: Cai Life (01778)

　　Medicine: Baiyun Mountain (00874)

　　Finance: Fosun International (00656)

　　Power: Dongfang Electric (01072)

　　Car: Geely Automobile (00175)

　　Consumption: over the rainbow Textile (02678) and Tsingtao Beer (00168).

　　Manufacturing: China Zhongwang (01333)

　　The detailed list is as follows:

　　1. Longguang Real Estate (03380)

　　In 2018, Longguang Real Estate’s home advantage in Guangdong-Hong Kong-Macao Greater Bay Area’s core cities was further revealed. The number of transactions and transaction area of the company in Shenzhen market ranked first in the city, and it was in the forefront in cities such as Zhuhai and Foshan. At the same time, the company won the title of both equity sales and sales area in Nanning, and continued to rank first in Shantou. At present, the company has abundant funds and no financial pressure due to debt. As the real estate industry enters the accelerated integration period, there will be a large number of M&A opportunities in the industry. In the future, the company will actively seek more M&A targets and lock in more high-return projects at low cost.

　　2. China Resources Land (01109)

　　As one of the representatives of central enterprises, China Resources remained stable in 2018, achieving contracted sales of 210.68 billion yuan, up 38.5% year-on-year, and officially entering the 200 billion camp, once again maintaining the consistent scale and ranking of China Resources at an appropriate growth rate. By the end of 18 years, China Resources Land owned and operated 9.21 million square meters of commercial properties, including 23 Vientiane City/Vientiane World and 12 Hi5/ Vientiane Hui. In addition, 43 shopping centers are under construction. China Resources Land also operates 17 asset light shopping center projects. In addition to real estate development and investment in property business, China Resources Land has achieved new growth by implementing the "2+X" business model. X business includes urban renewal, property management, long-term rental apartments, homes for the aged, culture and sports, industrial funds and Vientiane cinemas. At present, the company is operating more than 30 urban renewal projects, including 16 key projects with a construction area of 22 million square meters, which may be realized in the next few years. By the end of 18 years, the contracted area of the company’s property management business reached 100 million square meters, and it is expected to reach 200 million square meters in 2020. The amount sold but not carried forward is RMB 187.4 billion, of which RMB 99.2 billion will be confirmed in 2019.

　　3. Color Life (01778)

　　Color Life achieved brilliant results in 2018, with high-speed endogenous growth in contract management area and leading industries in many indicators. As the company continues to expand its service area in the form of "platform output" and the "Big Dipper": e-safety, e-maintenance (including e-elevator), e-energy, e-cleaning, e-greening, e-payment and e-complaint, the platform of basic property management functions is realized.

　　4. Baiyun Mountain (00874)

　　In 2018, the consolidated revenue of GPHL increased greatly, and many factors affected profits in the fourth quarter. Integration of Guangzhou Pharmaceutical Co., Ltd., some minority shares of Wang Laoji Pharmaceutical Co., Ltd. and Wang Laoji trademark. The equity of the two core subsidiaries has been increased, and the current book holds 16 billion cash. In 2019, the company plans to invest 3.1 billion capital expenditure, mainly for the construction of production bases, equipment renewal and information system construction, and start a new round of asset-driven endogenous growth. It is estimated that in the next three years, big business, Danan medicine, Chinese medicine and Dajian will maintain a steady growth rate of about 8%, Danan medicine will maintain a double-digit growth rate, and profits will be higher than revenue growth rate due to synergy.

　　5. Fosun International (00656)

　　Fosun’s international business mainly focuses on three ecological and industrial unicorns: health, happiness and prosperity. As the basic assets of the company, Fuyu Ecology includes many financial businesses such as insurance, banking, securities and asset management, and is mainly responsible for providing stable cash flow. Health and happiness are the core assets for the company to implement C2M strategy. The industrial unicorn is the result of Fosun’s strategy of "technology leading and innovation driving". C2M proposed by Fosun aims to connect customers and manufacturing terminals through artificial intelligence, big data, cloud computing and other technologies, and fully meet the individual needs of customers by optimizing supply chain and upgrading products, so as to help its enterprises release surplus capacity and achieve rapid growth. We are optimistic about the growth of the company’s industrial investment layout and the strong ability of the group level to empower post-investment management and resource integration.

　　6. Dongfang Electric (01072)

　　The company is an old-fashioned central enterprise. In the field of hydropower, the group has made phased progress in the first million-kilowatt turbine runner used in Baihetan Power Station, the largest hydropower station under construction in the world. In the field of wind power, we focused on the development of 8-10 MW high-power units for offshore use, and were awarded the IEC design certification certificate for 10 MW offshore wind turbines, becoming the first complete machine manufacturer in China and the second in the world to obtain this certificate; In terms of thermal power, the 630-degree high-efficiency ultra-supercritical unit being manufactured by the group is also at the advanced level in the world; In terms of hydrogen energy, the group developed a new generation of hydrogen energy batteries last year, which improved the efficiency while reducing the cost by 15%. In addition, the Group is laying out the R&D and application of new energy materials, promoting intelligent manufacturing, actively promoting mixed reform and asset securitization, and building a global leading energy equipment power system solution provider.

　　7. Geely Automobile (00175)

　　We are optimistic about the company’s layout in terms of technology, models and platforms. At present, Geely Automobile owns Volvo Cars, British sports car brands Lotus and Proton of Malaysia, and holds shares in the truck manufacturer Volvo Group. Bo Yue and Emgrand GS preserved their strength, and their vision X3, Lectra series and 18-year-old new models Binrui and Binyue performed brilliantly. At the beginning of last year, Zhejiang Geely, the parent company, invested in Daimler, the parent company of Pingzhi Car Factory in Germany, and cooperated for the first time to produce cars. The two sides formed a joint venture company, each holding 50% of the shares, and jointly developed the "smart" brand in the world, which will become a brand of pure electric smart cars, and it is expected to further reflect its comprehensive advantages and gain more market share.

　　8. over the rainbow Textile (02678)

　　The company is one of the best textile manufacturing enterprises in China. The management team is professional and efficient, and has a highly forward-looking investment vision (it has been produced in Vietnam in 2006, and the accumulated investment currently exceeds 4 billion yuan). In addition to the yarn industry being active as a global elastic core-spun yarn leader and continuing to achieve large-scale expansion in the future, the pace of vertical integration continues to advance (including the vertical industrial chain layout in Vietnam, the acquisition of vertical Nianxing Textile to enter the jeans business, the acquisition of Huafeng Knitting, and Zhejiang Qingmao to enter the downstream fabric business, etc.). In addition, the establishment of a joint venture with Hong Kong Qingye, a leading enterprise in the woven dyed fabric industry, will make the company’s vertical integration "even more powerful". As the leader of China’s textile enterprises with high management efficiency and vertical integration strategy, with the increase of scale and the sales and R&D capabilities of Hong Kong Qingye, the market outlook will continue to be firm and optimistic.

　　9. Tsingtao Beer (00168)

　　Tsingtao Brewery has a long history, is well-known at home and abroad, with outstanding brand value, high-end product positioning and leading the industry in ton price. Consumption upgrading and ton price increase will be the core driving forces for the development of the beer industry in the future, and the target with excellent pattern is expected to continue to benefit. At present, the industry has shifted from low-end price war competition to high-end brand competition, and the price war has slowed down. From April 1, 2019, the VAT rate will drop from 16% to 13%, which will greatly increase the net profit of the beer industry. Tsingtao Brewery, as the leading beer industry in China, is expected to benefit from the increased concentration after the change of the pattern. In addition, Fuxing, as a financial investor, is expected to promote the reform of the company’s internal mechanism and release the vitality of the enterprise.

　　10. China Zhongwang (01333)

　　The main revenue of the Group is the sales revenue of aluminum extrusion business, aluminum calendering business and deep processing business. At present, the share of aluminum alloy templates in the national template market is only 18%, which is 50% to 60% compared with the average level in Europe and America, and there is considerable potential replacement space. The Group continued to help China rail transit trains speed up and upgrade, supplying aluminum for the high-speed rail "Fuxing" EMU, and exclusively supplying deep-processed products such as car bodies and large parts of car bodies for commercial maglev version 2.0 trains. Automobile panel products have passed the certification of some domestic new energy automobile manufacturers, and started to supply in small quantities. The second production line has started the trial production of samples for some potential customers. Overseas market: The Group has become a first-class supplier of Jaguar Land Rover, and will directly provide high-quality aluminum alloy product solutions for its British factories, and formally enter the supply chain of overseas automobile manufacturers. The production efficiency of Alunna, a high-end aluminum extrusion subsidiary of the Group in Germany, has been significantly improved, and the project successfully passed the certification of Airbus "IPCA+" (Industrial Process Control Assessment) and was awarded "A" grade. SilverYachts, an all-aluminum alloy super yacht company under the Group, will deliver a newly built super luxury yacht within this year, and at the same time, speed up the market layout of China, and choose Jiangmen as the site to build a production base for commercial boats and aluminum alloy yachts.

　　Text/Wan Yongqiang (Director of Zhitong Financial Research Center)

　　Disclaimer: The shares in this article are only for discussion by shareholders, and shall not constitute investment advice. The stock market is risky, so you need to be cautious in investing.

This article first appeared on WeChat WeChat official account: Hong Kong Stock Excavator. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Cctv news: 2017 China Cyber Security Annual Conference closed in Qingdao on 24th. The recent popular ransomware has become the hot topic of the annual meeting.

2017 China Cyber Security Annual Meeting

　　According to incomplete statistics, the number of IP addresses infected with ransomware in China has exceeded 130,000, accounting for half of the infected IP in the world. At present, the spread of ransomware in China has been relatively effectively controlled.

Source network

　　Intranet still has a high risk of being infected with ransomware.

　　Experts reminded that the current security alert of ransomware has not been completely lifted, and the risks mainly exist in the intranets of a large number of companies. It is suggested that intranet administrators should remain highly vigilant.

　　"Network Security" Big Data

　　This "blackmail virus" has caused more than 150 countries and regions around the world to "recruit", more than 300,000 computers have been blackmailed, and the ransom has reached 72,000 US dollars.

　　In recent years, network information security problems caused by viruses have been frequently exposed. According to the data of National Internet Emergency Center (CNCERT/CC), by the end of 2016, the total number of tampered websites in China had reached 62,894, and 9,756 information system security vulnerabilities had been collected, including 3,764 high-risk vulnerabilities, accounting for 38.6%. The number of mobile phone users in China has increased to 725 million, among which the total number of mobile phones infected with network viruses has reached 27.03 million. Network viruses have gradually become an important hidden danger affecting the information and property security of netizens in China.

Data Map: Source Network

　　Problems existing in technical protection

　　1. The operating system is full of loopholes.

　　2. Too many access terminals are easy to break.

　　3. Protocol security is extremely fragile.

　　Expert advice:

　　First, the bank card is bound to the mobile phone, which is easy to be stolen. Without binding, you can avoid online fraud.

　　Binding the mobile phone number (at first) is as safe as setting the password and verification code. The safety effect cannot be completely achieved by one measure, but it may be more unsafe without protection. Just like locks at home, locking can’t prevent theft 100%, but not locking will have greater security risks.

　　Second, if the mobile phone receives a fraudulent call, it may be infected with a virus.

　　Infection with the virus leads to the deduction of fees and requires the implantation of virus files. There will be a process of installing virus program files when infected with virus. At present, there is no data communication on the phone, and the other party can’t implant virus through the phone.

　　Third, some QR codes contain viruses, and when they are scanned, they are poisoned.

　　Scan a QR code, first jump to a link. If it is a file, it will be poisoned after it is installed. If you scan it out, you won’t get caught without accessing or downloading the file.

　　4. The more complicated and secure the password setting for surfing the Internet?

　　This sentence is only half right. Because many user names and passwords are leaked now, hackers can crack the passwords according to the database collision. No matter how complicated it is, there is no way to ensure safety. What can we do? Different accounts, different user names and passwords.

(Note: Some texts and data source networks)

Lei Jun is saving every grain of millet.

On July 10th, Xiaomi canteen issued a notice saying that disposable tableware and packing bags will no longer be provided free of charge from now on, but will be provided with disposable tableware: disposable chopsticks 0.1 yuan/pair, disposable packing bags 0.1 yuan/piece, and disposable packing boxes will be divided into 0.5 yuan and 1 yuan according to their sizes.

On July 8, according to Sina Technology, Xiaomi announced the establishment of a special group to reduce costs and increase efficiency, with Lin Shiwei, CFO of the group, as the team leader.

It seems that Xiaomi will continue to vigorously promote cost reduction and efficiency improvement.

It is not difficult to understand that "the moment of life and death", Lei Jun is no longer careful to live, and the bitter may be Xiaomi employees.

The sense of crisis spreads, and the cost is reduced and the efficiency is increased.

According to reports, Xiaomi’s cost reduction and efficiency enhancement special group will report to the Group Management Committee, with Lin Shiwei, CFO of the Group, as the team leader, Pan Jiutang, Liu Wei and Zhang Jianhui, special assistants of the Group CEO, as the team members, and Sun Qian, vice president of the Group Finance Department, as the secretary-general to carry out daily work.

At the end of January this year, Xiaomi Group established two professional committees, namely, the operation management committee and the human resource management committee, among which the operation management committee is mainly responsible for the overall management of business strategy, planning, budgeting, implementation and daily business management.

The committee consists of 12 members, with Xiaomi CEO Lei Jun as the director personally, Xiaomi President Lu Weibing as the deputy director, and Pan Jiutang as the secretary-general. The other members include Adam Gao, president of mobile phone department, Zhang Feng, president of household appliances department, Chen Bo, general manager of ecological chain department, Ma Qiang, general manager of Internet department, and other Xiaomi group executives and business department heads.

In the internal staff letter, Lei Jun emphasized that the establishment of the two committees is "a far-reaching change in the history of corporate governance".

Stepping into 2023, Xiaomi is quietly changing.

"Now is the moment of life and death, and we must find the point of reducing costs and increasing efficiency."According to Sina Technology, citing people familiar with the matter, Lei Jun was so outspoken at an internal executive meeting.

In my impression, Lei Jun made similar remarks in 2016, when Xiaomi suffered a decline in mobile phone sales. The difference is that Lei Jun was full of confidence that year and firmly believed that Xiaomi had bottomed out and was about to rebound.

The sense of crisis spread.

On July 6th, 2023, at Xiaomi & Shunwei Eco-investment Conference, Lei Jun said that the core reason for the closure of many startup companies was that there was no money in their accounts. He suggested that the invested companies "keep an eye on cash, reduce costs and increase efficiency" in order to spend the economic cycle of that year.

Judging from the data of the first quarterly report of this year, in Xiaomi Group, Lei Jun has indeed vigorously practiced cost reduction and efficiency improvement.

According to the financial report data, during the reporting period, Xiaomi achieved revenue of 59.5 billion yuan, down 18.9% year-on-year; The adjusted net profit exceeded 3.2 billion yuan, a year-on-year increase of 13.1%; At the same time, sales and promotion expenses decreased by 21.9% year-on-year, administrative expenses decreased by 8.8% year-on-year, and the overall gross profit margin reached 19.5%, a record high.

Revenue declined for five consecutive quarters.

Revenue has fallen for five consecutive years, and it is difficult for mobile phones to climb high. Xiaomi is under pressure.

According to the first quarterly report of this year, the revenue of smartphone business, which accounted for 58.8%, was 35 billion yuan, a decrease of 23.6% compared with 45.8 billion yuan in the first quarter of 2022.

This is mainly due to the double drop in the volume and price of mobile phones.

In the first quarter, the shipment of Xiaomi smartphones was only 30.4 million units, down by 21.1% compared with the same period of last year, and a difference of 22.5 million units from the historical high of 52.9 million units in the second quarter of 2021, which almost stopped.

This decline is also far more than the broader market. According to Canalys data, global smartphone shipments decreased by 13.3% year-on-year to 269.8 million units in the first quarter of 2023, the lowest first quarter shipment since 2014.

In the context of increasingly fierce competition in the mobile phone stock market, this contrast is even more severe.

According to IDC data, in the first quarter of 2023, China’s smartphone market shipped about 65.44 million units, down 11.8% year-on-year. From the perspective of TOP5 brand, OPPO, Apple, vivo, Glory and Xiaomi all experienced year-on-year decline.

The expected rebound after the epidemic did not appear, consumer confidence was insufficient, the replacement cycle was prolonged, and various tricks were used to seize the limited market. As a result, Xiaomi was under more pressure.

In addition, the ASP (average selling price) of Xiaomi smartphones decreased by 3.1% year-on-year to 1,151.6 yuan per smartphone in this quarter.

Obviously,This is far from the high-end expected by Xiaomi.According to Xiaomi’s definition in the financial report, high-end smartphones in Chinese mainland are models priced at 3000 yuan and above.

Affected by the downturn of mobile phone business, Xiaomi’s revenue performance was average. In this quarter, it decreased by 18.9% year-on-year to 59.48 billion yuan, which is the five consecutive quarters of revenue decline of Xiaomi since the first quarter of 2022, and the net profit declined for four consecutive quarters.

It is worth mentioning that the performance of the 618 promotion season, which was hoped by smartphone brands, was slightly bleak.

According to the statistics of research institute Counterpoint, during the promotion season of June 18, 2023 in China (June 1 -18), the sales volume of smartphones dropped by 8% year-on-year, among which vivo won the sales champion, with a market share of 18.2%, while Apple, the second runner-up, took 17.9%, and Glory and Xiaomi tied for the third place with 15.4%.

Judging from the stock price performance, the share price of Xiaomi Group’s Hong Kong stocks has fluctuated lower this year.

The data shows that since the end of May, Xiaomi has frequently repurchased shares. According to statistics,A total of about 47.2 million shares were repurchased, involving more than HK$ 500 million, and Xiaomi’s share price showed no signs of stopping falling.

However, after hitting the low level of the year on June 25, it began to continue to rise. On July 11th, Xiaomi Group announced that it would buy back 2.3 million shares that day at a cost of about HK$ 25 million.

Make a big car,

Will Lei Jun get what he wants?

While reducing expenditure, we should also open up sources.

As the smartphone business declines, Xiaomi Group hopes to break through in other fields, such as building cars.

On March 30, 2021, Xiaomi officially announced to enter the smart electric vehicle industry. 500 days later, in August 2022, Xiaomi first announced the research and development progress of Xiaomi’s autonomous driving technology.

"The goal of Xiaomi’s automatic driving is to enter the first camp of the industry in 2024",At this year’s annual speech conference, Lei Jun spoke frankly about Xiaomi’s goal of building a car, and revealed that the first phase of Xiaomi’s autonomous driving technology planned 140 test vehicles, which will be tested nationwide one after another.

At the same time, Lei Jun wrote this goal into the financial report: for the car-making business, the mass production plan for the first half of 2024 will remain unchanged.

Lei Jun described Xiaomi’s car-making as: it was not a momentary fever, but "one of the most important decisions in the history of Xiaomi’s development, which was the result of repeated argumentation and careful decision-making by the company’s management".

In order to enter the market quickly, Xiaomi threw money wildly.

The financial report shows that in 2022, Xiaomi invested 3.1 billion yuan in new businesses such as smart electric vehicles; In the first quarter of 2023, the R&D expenditure of this business was 1.1 billion yuan.

Xiaomi proudly declared: It is estimated that the total R&D investment in 2023 will exceed 20 billion yuan. According to the proportion of the total R&D expenditure of 16 billion in 2022, the R&D expenditure of trams is 3.1 billion.In 2023, perhaps building a car will burn nearly 4 billion yuan of millet.

Buy by buy buy,Xiaomi also invested in the automobile industry chain.

Among the invested companies, there are six power battery companies including Zhongchuang Singapore Airlines, four chip companies including Black Sesame Intelligent, several auto-driving and auto-driving solution providers, and Hesai Technology, which has just rung the bell on Nasdaq, covering the fields of chips, lidar, auto-driving and batteries, in order to break through the technical connection barriers.

Lei Jun, who claimed to invest $10 billion in building cars in 10 years, has repeatedly stressed that Xiaomi is not bad for money.

However, the performance of the main business is now under pressure. In the low tide of global consumer electronics, how Xiaomi will balance cash flow and deal with the "car-making game" of burning money has become the primary problem.

The complexity of the automobile industry is high, the investment is large, the cycle is long, and the fault tolerance rate is low. Blind optimists will only fall down early.

In October last year, Lei Jun made a lofty ambition on Twitter: "The only way for us to succeed is to become one of the top five and ship more than 10 million vehicles every year." However, we must know that in 2022, BYD, which won the sales champion list, will have about 1.86 million transcripts.

And Xiaomi’s core research and development ability in building cars has also been questioned.

According to 36Kr’s report in August last year, Xiaomi decided to use 400V platform+BYD lithium iron phosphate battery for the low-end battery, 800V platform+Ningde Kirin battery for the high-end battery, and UMC and Huichuan for the electronic control, which means that,Xiaomi has not yet had the ability of independent research and development on the key hardware of "Three Electricity", but purchased through Tier1 suppliers.

The newcomers, integrating resources from all sides, want to make a career in the highly involuted automobile industry within three years and become Xiaomi’s next revenue curve. Lei Jun dares to think about it, but does the market dare to believe it?

* Arrangement | Another Ear Review | Hiu

　　　　Shanghai Computer Virus Prevention Service Center reminds that computer users have recently encountered "blue screen of death" when surfing the Internet, and may be infected by the dangerous virus "Blue Screen Trojan Downloader 36864". Users should develop safe surfing habits to avoid being infringed by such viruses.

　　　　According to reports, this is a Trojan downloader virus. The virus will shut down some common antivirus software and security auxiliary software, and automatically download various Trojan viruses. With more and more viruses downloaded to the computer, the system will not be able to bear the huge resource occupation, and it may "blue screen of death" in a few minutes, causing great damage to users.

　　　　Experts suggest that computer users should install professional anti-virus software for comprehensive monitoring to prevent increasing viruses. After installing anti-virus software, users should upgrade and fix the corresponding vulnerability patches in the operating system and some application programs in time to prevent such viruses that damage the system.

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Editor: Liu Li

Two days ago, Lexus UX300e was officially launched. After the new car is subsidized, the price is 362,000-385,000 yuan, and NEDC has a battery life of 400km. Teacher Bang found that the wheelbase, battery capacity, cruising range and motor power of Lexus UX300e and GAC Toyota C-HR EV are surprisingly consistent, but the price difference is more than 130,000.

The interesting thing is coming, please think for 3 seconds-will you spend hundreds of thousands more for a logo?

three

2

one

I believe you already have the answer in your heart. Is it worth spending more than 100 thousand yuan? Let’s break up and have a chat.

■ How similar is Lexus UX300e and C-HR EV?

In order to let everyone intuitively see how similar Lexus UX300e is to Guangfeng C-HR EV, I have compiled a table of hard data of two cars:

In addition, there are some very important things that are not cashed out in the form. I looked up the body structure diagram of Lexus UX300e and found that the battery fixing method of the new car is exactly the same as that of Guangfeng C-HR EV. They all chose to make the battery PACK a part of the body frame, and through the box girder structure at the bottom, the battery PACK was protected from all kinds of interference from the road.

　

　

　

　

In an exclusive interview with Mr. Watanabe, chief engineer of Lexus Electrification, Mr. Watanabe just said that the Lexus UX300e has greatly improved the rigidity and NVH of the whole vehicle, especially the interior quietness. On the other hand, in a wave of media communication in December, 2019, Guangfeng C-HR EV had such a data that the torsional rigidity of the whole vehicle increased by 20% and the center of gravity decreased by 14%. We know that improving the torsional rigidity of vehicles can greatly improve the NVH of the whole vehicle.

　

　

　

　

All of the above shows that Lexus UX300e and Guangfeng C-HR EV not only have the same body parameters, but also have surprisingly consistent improvements for their respective prototypes. It is not difficult to guess that this is related to their GA-C platform under Toyota TNGA architecture. For the pure electric vehicles of the platform, the strengthening methods of Toyota’s brands are obviously the same.

　

　

　

　

In addition, there is a key place-temperature control system. Although it is not explicitly stated, it can be seen that the battery PACK of UX300e and C-HR EV adopts the same temperature control system. Both vehicles use refrigerant cooling to cool the batteries, and the heating system is realized by the heating device arranged at the bottom of the battery module.

　

　

　

　

This is not difficult to understand, because they even have the same layout of battery modules. Both cars use Panasonic square batteries, and the whole battery pack consists of 11 modules and 288 batteries. Among them, 8 modules are tiled in the lower layer, and each module consists of 27 cells; There are also three modules in the vertical direction at the tail, and each module consists of 24 batteries. Similarly, the high-voltage wire harnesses of the two cars are also placed in the middle of the battery PACK, and even the battery PACK is surrounded by the same air-cooled pipe to increase the protection of the battery in the event of a side collision.

At this point, do you agree with me-Lexus UX300e and Guangfeng C-HE EV are two identical cars in their bones.

■ When did the homogenization of electric vehicles begin?

In the early years of electric vehicles, the homogenization phenomenon was not obvious, and everyone was fighting for each other and playing with differentiation. Even if the parameters of different models under the same brand are similar, they can be adjusted according to different positioning, such as Arrizo E and Tiggo E of Chery New Energy. This kind of differentiated competition can obviously give consumers more choices, which is a good thing.

However, it started with LaVida Pure Electric, Bora Pure Electric, e- Golf and Audi Q2L e-tron of Volkswagen Group. Later, Dongben X-NV and Guangben VE-1 were listed one after another; Until last night, Lexus UX300e went on the market, which was exactly the same as the hard data of Guangqi Honda C-HR EV already on the market, but the price was worse by more than 130,000.

Do you think that the homogenization of electric vehicles to this extent is even unprecedented?

The answer is no.

You must have heard the news that Volkswagen decided to open technology and actively embrace cooperation with other manufacturers in order to level the research and development expenses of MEB platform. Today, Ford Europe has decided to form an alliance with Volkswagen and use MEB platform to develop 1-2 new cars. In the United States, Lincoln cooperated with RIVIAN, a new American car-making force, to use the latter’s pure electric platform to produce SUVs. After the release of GM’s BEV pure electric platform, Honda announced its cooperation with GM to jointly build two pure electric vehicles based on the platform; In the future, the new car will be produced in GM’s North American factory and is expected to be officially launched in 2024.

Therefore, if you are still at the level of different brands in the same group, it will be too out. In the future, different car companies will even launch the same model.

As the old saying goes, "history is constant repetition". Isn’t this scene like the crazy cooperation of major car companies in the fuel car era? For example, the combination of Mazda’s classic 2.3L naturally aspirated engine +6AT appears not only on Ford, but also on Volvo.

■ How to treat the homogenization of electric vehicles?

Everything has advantages and disadvantages, the key lies in how you look at it. On the positive side, cheap cars can also enjoy the same technology as more expensive cars. For electric vehicles, this "identity" is obviously more important, such as batteries, battery management systems, motors, and even battery safety and body structure.

This is the most important place where the homogenization of electric vehicles is different from that of fuel vehicles. Because fuel vehicles can also be distinguished by invisible places such as body structure design, body materials and engine technology, which may not work on electric vehicles.

As for the negative side, you don’t have to say much to understand it. You are welcome to speak enthusiastically in the comments section.

■ Is the homogenized electric vehicle a brand or a price/performance ratio?

Let me say my answer first: choose cost performance.

Those who choose "brand" don’t rush to curse the street, I know you will definitely say reasons such as materials, detailed design, adjustment style and so on. Indeed, this is also a trick that car companies have tried and tested on gasoline vehicles in the past, and it has proved to be effective. For example, the driving quality of lexus ES is superior to that of Toyota Camry, and the interior design of Mercedes-Benz GLA is more stylish than that of British finidi QX30.

I don’t deny all this, and Lexus UX300e has explained this very well. For example, in order to reflect the difference between it and C-HR EV, parts such as shock absorbers and springs are all made of Lexus-specific parts. I think you also agree with one point, that is, Lexus has a higher standard of parts selection than Toyota brand. Although I haven’t test-driven Lexus UX300e and Toyota C-HR EV, it is reasonable to speculate that there should be a clear gap between them in driving quality.

Otherwise, this is a failed car.

OK, friends who choose "brand", at this time, you still have to consider "cost performance"-are these changes worth hundreds of thousands of extra expenses? See, the problem is back to the level of "cost performance", but this "cost performance" is not the other "cost performance".

It is still a bold guess. I guess the latter cost performance will be the main consideration for car companies in the future. In addition to traditional materials, design, quality control and car owner service, intelligence may also be an important means to create cost performance, similar to the difference between Tesla’s AP and FSD.

■ State Review

Personally, I don’t want to see the homogenization of electric vehicles. After all, for consumers, one more choice will give them more fun to use the car. However, judging from the urgency of car companies to reduce costs, the homogenization of electric vehicles is inevitable. However, if the streets are full of electric cars that drive and sit the same, is this electrification era really what we want?

　　On the evening of July 26, Volkswagen announced andA technical cooperation framework agreement was reached, and 700 million US dollars was invested. That night, Chairman He Xiaopeng sent a photo with Ralf Brandstaetter, Chairman and CEO of Volkswagen China, in the WeChat circle of friends. The caption said, "This photo has been taken for a long time and has not been released."

　　People familiar with the matter told the First Financial Reporter that the negotiations between Volkswagen and Xpeng Motors began in the fourth quarter of last year; The first model of cooperation between Volkswagen and Xpeng Motors will be jointly developed based on the electric vehicle platform and software of G9 in Tucki; In the cooperation between the two parties, Xpeng Motors will contribute to the vehicle platform, intelligent cockpit and intelligent driving system, while Volkswagen will provide the world’s leading engineering and supply chain capabilities.

　　The management of a car company believes that this cooperation is a win-win situation for Volkswagen and Xpeng Motors. Volkswagen has invested tens of billions of euros in electrification before. Due to the ability of intelligent cockpit and advanced intelligent driving, the sales performance of Volkswagen’s electric vehicle business in China is less than expected. The cooperation with Xpeng Motors can make up for the shortcomings of Volkswagen’s ability, and it is expected to revitalize Volkswagen’s projects in Changchun, Shanghai, Hefei and Foshan in China.

　　On the other hand, Xpeng Motors has always been regarded as the "ceiling" of middle and high-level assisted driving ability of China automobile enterprises. Since its establishment, Xpeng Motors has been focusing on the development and mass production of fully self-driving cars. As of the beginning of July this year, the accumulated mileage of NGP in Xpeng Motors Expressway reached 31.6 million kilometers, and the user penetration rate reached 84.32%. On July 6th this year, Xpeng Motors pushed the OTA upgrade with version number 4.3.0 for its G9 and P7i models. After this update, a new generation of high-speed NGP is launched, which is officially called "close to L4 level experience", providing functions such as automatically avoiding construction scenes, automatically importing congestion scenes, and intelligently responding to traffic jams, which can achieve "zero willingness to take over" throughout the process.

　　He Xiaopeng said that the efficiency of urban NGP is close to 90% of that of human drivers, and Xpeng Motors has successively opened the functions of urban NGP in Guangzhou, Shanghai, Shenzhen and Beijing. The weekly user penetration rate of XNGP has reached 94.6%, and it is estimated that nearly 50 cities will be opened in the second half of 2003.

　　In the second half of this year, XNGP based on XNET deep learning algorithm will no longer rely on high-precision maps, and realize the coverage of a wide range of urban roads in many cities across the country. From the test results, the new version of XNGP will obviously exceed.The actual use effect in the United States, Xpeng Motors’s autonomous driving technology and user utilization rate will also usher in an inflection point.

　　In addition, Xpeng Motors 800VThe electrical architecture has also been mass-produced, and it can be recharged for more than 200km after 5 minutes of charging. At the same time, foreign car companies generally use 400V electric architecture models.

　　This year, Tucki released its latest boosting structure, and He Xiaopeng, chairman of Xpeng Motors, said that the R&D investment of this structure exceeded 10 billion yuan, and it has a leading edge in technology for three years. In the next five years, Xpeng Motors will continue to invest more than 30 billion yuan to further promote the expansion of the architecture platform.

　　Under this latest architecture, in addition to continuing Tucki’s consistently leading intelligent driving and intelligent cockpit experience, Xpeng Motors has also taken the lead in realizing the "front and rear integrated aluminum die-casting body" among domestic car companies;On the other hand, CIB body integration technology is adopted to combine the upper shell and the body floor into one; For the first time, the communication architecture based on Gigabit Ethernet is realized, and at the same time, multiple communication protocols are supported, which makes the vehicle faster in data transmission, so as to support high-level intelligent assisted driving system, intelligent cockpit, OTA and other intelligent functions based on a large number of data transmission.

　　In addition, Tucki has built a self-driving intelligent computing center in Wulanchabu, which is dedicated to self-driving model training. It is reported that the "roll-up" computing power can reach 600PFLOPS (6 billion floating-point operations per second), which has increased the training speed of Tucki’s autonomous driving core model by 170 times.

　　The above-mentioned electrical architecture, intelligent driving software and intelligent cockpit software are the shortcomings of Volkswagen. When Volkswagen launched the MEB platform, it was becauseThe problem has been postponed again and again. Recently, some people familiar with the matter said that the follow-up platform architectures such as Volkswagen PPE and SSP may also be postponed due to the influence of software.