Wang Xing’s anxiety: "Eight King Kong" all left, Meituan commented on what happened?

  The departure of all the top executives of the original Meituan and the Dianping department has made Meituan Dianping the company with the "fastest executive loss in the history of the Internet". What happened to Meituan after the merger with Dianping? Under internal and external troubles, what will the future of Meituan Dianping be like?

  Text | Bai Xiaoxi @Guangzhou

  Source | Uncrowned Finance (ID: wumiancaijing)

  ChinaVenture

  News

  Yeah.

  Yeah.

  Yeah.

  In the past year, in addition to CEO Wang Xing’s "second half of the Internet" theory, Meituan’s most eye-catching features have been the dazzling structural adjustments and waves of executive departures.

  On May 5, Meituan Dianping released an email saying that Chen Ye, senior vice president of the group and head of the ad platform, would leave due to personal and family reasons. The former Dianping department was just transferred from the business department to the functional area of business earlier this year.

  According to media reports recently, Gan Jiawei, the former COO of Meituan Network, has joined Hillhouse Capital. As the original Meituan No. 2 employee, Gan Jiawei was given the idle position of the "Internet + University" president set by Wang Xing during last year’s adjustment. His resignation is also expected.

  The departure of all the top executives of the original Meituan and the Dianping department has made Meituan Dianping the company with the "fastest executive loss in the history of the Internet". What happened to Meituan after the merger with Dianping? Under internal and external troubles, what will the future of Meituan Dianping be like?

  Frequent architecture adjustments

  In October 2015, the young Meituan annexed the 7-year-old Dianping, and Wang Xing also used this to prove his outstanding judgment in the O2O field. But Meituan has undergone several structural adjustments before and after, and a group of capable cadres have left the market one after another, which is regrettable.

  In July 2015, Wang Xing began to re-examine the catering-related business, and successively established a takeaway delivery business group, a hotel tourism business group, and a store business group. Wang Huiwen, Chen Liang, and COO Gan Jiawei served as the presidents of the business group, respectively.

  In November 2015, a month after the merger of Meituan and Dianping, the new company underwent a large-scale structural adjustment, which retained Meituan’s previously established delivery and takeaway delivery business group. It also emerged as a comprehensive business group based on related businesses that overlap with Dianping. In addition, there was also a hotel tourism business group and a platform business group, and a wholly-owned subsidiary of Maoyan Film.

  In July 2016, Wang Xing released an internal letter, once again announcing new structural adjustments and personnel appointments. The original restaurant catering business group, takeaway delivery business group and catering ecological platform were merged into a "catering platform". So far, catering, comprehensive, and wine travel have been designated as the "troika" of Meituan’s review business.

  In January this year, Wang Xing announced the adjustment of the core business organizational structure through internal emails to further integrate the group buying business. After that, all business groups of Meituan Comments will be classified into three major sectors: catering, comprehensive, and hotel tourism, forming a new "troika".

  After a series of dazzling personnel adjustments, the "Eight King Kong" who made great contributions in the development of Meituan have left the field one after another.

  Shen Peng, the 10th employee of Meituan, left to start a business in March 2016, which caused an uproar in public opinion. Shen Peng joined Meituan at the age of 22. As the second salesperson, he worked in Meituan for 7 years and was the head of Meituan’s national food delivery.

  After the structure adjustment in January this year, there were media reports that Zhang Qiang, the former general manager of Meituan South Four Regions, Lu Yinfeng, the head of Meituan Sales Support Department, and Qu Zhiyuan, the head of Meituan Sales Training, took the initiative to leave and chose where to go.

  On March 23 this year, according to Yiou.com, Ma Hongbin, the senior operating director of Meituan Takeaway, has left Meituan Takeaway and joined the live broadcast platform Kuaishou. Ma Hongbin joined Meituan in May 2015 as the senior operating director.

  In a shake-up last July, Gan Jiawei, a former COO who joined Meituan in 2011 and built a strong ground marketing team, was appointed by Wang Xing as the president of "Internet + University", responsible for the development of talents in the new company, which Wang Xing said was to "allow him to better balance work and take care of his family from other places." It is reported that Gan Jiawei has been in Australia since then, in a state of unemployment.

  At present, the only titan who has stayed is Yao Juntao, the former head of Meituan Shanghai, who has been transferred to Maoyan. But Maoyan Movie has been controlled by Enlight Media and is not nominally owned by Meituan.

  The No. 3 figure who left Meituan at the end of 2014, Yang Jun, the former vice president of sales, has already caused personnel turmoil in Meituan. In 2015, some media broke the news that, according to the feedback from Meituan’s departing employees, Meituan had 8 district managers, 9 district managers, and more than a dozen important city managers. More than 10 district managers and city manager-level employees have left Meituan, including many old employees and core middle-level employees who have worked in Meituan for more than three years.

  There was unrest.

  Under Meituan’s series of structural adjustments, in addition to the departure of the old department, Dianping executives have also been eliminated, and the company’s personnel turmoil has not subsided.

  When Shen Peng left, he was speculated by the outside world to be related to ****. When Shen Peng was still in the group buying business department, there was a rift between the rumors and Gan Jiawei. When he left the group buying to take away, Shen Peng took away the original group buying department’s subordinates and hoped to no longer have too much intersection with the group buying sales team.

  In January this year, the Internet media personality Zhu Yi wrote an article directly accusing Wang Xing of "cronyism" and threw out an internal circulation of Meituan’s power map, the core of which was Wang Xing’s relatives and classmates.

  After the personnel adjustment at the beginning of the year, Wang Xing’s wife Guo Wanhuai took control of the group’s financial and personnel appointments, and his cousin Yin Zhihua became the leader of the smart restaurant. Wang Xing’s five classmates, Chen Liang, Mu Rongjun, Wang Huiwen, Yang Jinfang, and Lai Binqiang, respectively, served as president of Meituan Platform and Wine Travel, technical senior, CEO of Catering Division, back-end executives, and former Meituan legal person.

  Some media people broke the news that with the continuous departure of executives, Chen Liang and other five-member "classmates gang" have been in constant conflict with Guo Waihuai’s camp, and the most direct confrontation is the return of the wine travel business department. At the end of 2016, Chen Liang’s wine travel business group tried to raise funds independently, but the financing failed, while Guo Waihuai prefers the return of the wine travel business group in order to take charge of more real power departments.

  In addition, after the merger of Meituan and Dianping, the executives of the comment department have encountered personnel turmoil one after another.

  Just one month after Meituan and Dianping merged, Dianping CEO Zhang Tao was announced to no longer serve as co-CEO and transferred to the virtual position of chairperson of the new company. Since then, among several generals in the Dianping department, Li Jing has retired, and Zhang Bo’s whereabouts are unknown. On January 9 this year, Meituan Dianping announced the fourth large-scale structural adjustment. The soul of Dianping and the former Dianping COO Lv Guangyu resigned, announcing that the executive team of the Dianping department was eliminated.

  According to the list circulating on the Internet, the core team of the Dianping Department has reached 24 people since last year. Meituan Dianping is the first in the Internet industry to have such frequent senior changes.

  Revenue and listing suspense

  On April 15, Wang Xing proposed at the CEO Summit of the New Economy 100 that Meituan globalization is the general trend. But personnel turmoil, valuation continues to decline, and the 2018 listing period of the previous financing and gambling is not far away. What will Wang Xing’s "globalization" promise rely on to achieve?

  As a member of the small BAT portfolio, Meituan Dianping’s situation is bleak compared to the other two. On April 28, Didi Chuxing announced the completion of a new round of financing of more than 5.50 billion US dollars. In early April, media reported that Jinri Toutiao had completed a D round of financing of about 1 billion US dollars at the end of last year. Meituan Dianping has since completed a financing after the merger, and its valuation has begun to decline, which has been snubbed by the capital markets.

  In January, according to a person close to Meituan investors, the valuation of Meituan investors’ sale of the old shares was lower than the valuation of $7 billion in the penultimate round of financing, and the last round was valued at $12 billion. The old shareholders would rather sell Meituan shares at half price for a safe exit.

  This is not the first time Meituan shares have been sold at a discount. In August 2016, the media exposed that Ali sold Meituan old shares at a 20% discount and sold them through fund channels. At that time, the "Unicorn Equity Investment Fund No. 3 – Meituan-Dianping" launched by Yizhou Assets announced: "The valuation price of the old shares of Alibaba transferred by this fund is 12.45 billion US dollars, which is a 8.3% discount for the valuation of this round of financing 15 billion US dollars. The margin of safety is higher than that of the same type of product in the market in the same period!"

  Behind the discounted sale of shares is the capital’s concern about the value of Meituan’s comments, which also casts a shadow on its listing.

  In early 2016, Meituan Review completed a $3.30 billion financing. As a price, Wang Xing promised that Meituan Review would complete the listing in 2018, and at the same time ensure that the IPO valuation is not less than $20 billion. If it cannot be completed, Meituan Review will pay 120% of the investment amount – nearly $4 billion.

  Group buying, takeaway and wine travel are Meituan’s three main businesses. Group buying is in decline; takeaway is always a big hole that burns money, and there is no hope of profit; low-end hotels are not only difficult to make profits, but also have strong enemies. What is Meituan’s revenue?

  Wang Xing revealed at the 2016 Yabuli China Entrepreneur Summer Summit that as of July 2016, Meituan Dianping’s other businesses other than takeaway have achieved break-even. The specific revenue situation is unknown.

  However, according to the financing documents of Meituan Dianping exposed by self-media "Kaiba" in December last year, it is expected to lose as much as 10.537 billion yuan, or about 1.62 billion US dollars, in 2015, and Meituan Dianping is expected to achieve profitability in 2018.

  According to an article in the Economic Observer in August last year, Meituan’s internal executives once said that Meituan’s greatest core competitiveness is to burn money subsidies. Meituan’s subsidies in group buying are as high as 300 million yuan, but the huge number of customers it has cultivated have no loyalty. Meituan’s logic of burning money has temporarily taken the lead in group buying, takeaway and movie ticket business, but the same logic of burning money has failed one after another in the hotel and takeaway market.

  From this perspective, it is still unknown when Meituan will be able to turn losses into profits as a whole.

  In order to go public, Meituan Dianping can only find ways from other aspects, first of all, to cut expenses. According to media statistics, it has laid off 4,000 grass-roots employees, which can save about 200 million yuan a year. In addition, news from the sales staff of the catering business department in Shenzhen, Shanghai and other places said that since the second half of last year, Meituan Dianping’s usual commission to catering merchants has been raised from 4% -6% to 8% -10%, while in some areas, the commission ratio has reached 15%.

  In the opinion of industry insiders, it is easy to reduce expenses, and how to improve profitability is the key. The lack of an effective profit model is the fatal flaw of Meituan Reviews.

  Now that 2018 is getting closer and closer, analysts believe that if Meituan Dianping does not have external capital to continue blood transfusion, it may fall before dawn.

  END

Mingdao and Chen Qiaoen’s wedding photos were exposed, and millions of dollars were spent to create a luxury wedding


Vintage gorgeous


talented woman
 

  Ming Dao and Chen Qiaoen both left their old club Qiao Jieli. A few days ago, the two of them combined for the first time to endorse a well-known wedding dress in the mainland. Ming Dao smiled and said: "The old love is still the most beautiful!" Declaring the deep friendship between the two "flying solo and not dissolving". This endorsement, Ming Dao earned as much as NT $15 million in remuneration and was honored as a "multi-gold groom". He also revealed that his new wish for the Year of the Tiger is to find a marriage partner and get rid of being single as soon as possible.

  The wedding company spent millions on tailor-made wedding dresses for Chen Qiaoen, and even more heavily on the beach to help Mingdao and Chen Qiaoen "hold a wedding". When asked if he would have the idea of getting married, Chen Qiaoen said: "Not at the moment, what I want most now is to win the prize." On the day of the shooting, at minus five degrees, Chen Qiaoen was a beautiful woman with shoulders and was not afraid of showing her breasts in the cold winter. The manufacturer Happy said: "Jon is really dedicated and did not choose the wrong person."


Sweet Time


Happy Moment


Exotic

  More than a decade ago, when Ming Dao was still a fledgling model, he took photos for major wedding dress companies. He proudly said: "When I was a child, I was the prince of wedding dresses, because I had a deep profile and looked like a foreigner. Manufacturers loved to ask me for wedding photos." At that time, Ming Dao could only earn 10,000 yuan for working a day. Now, his worth has exploded 1,500 times, and the market is not the same.

  The wedding dress manufacturer said that the "groom" has long been locked in Mingdao, but the "bride" has changed several times, but he just can’t find a suitable candidate. Therefore, Mingdao did not avoid relatives and once again designated to continue his relationship with Chen Jon. The wedding dress manufacturer has two big idols at a time to help stand on the platform. Happy said: No matter how much money you spend, it is worth it!

  Ming Dao, who hadn’t taken a wedding photo for a long time, was also infected by the sweet atmosphere at the time of the photo shoot, and directly said that he "wants to get married, once he finds a suitable partner, he will not reject lightning marriage, even if marriage may reduce his value, he doesn’t care. As for the conditions for choosing a mate? Ming Dao said that he is a traditional male, and he hopes that the partner will be like him, and can be a traditional and virtuous authentic daughter-in-law.

Jietu Auto debuts at the Chengdu Auto Show: Shanhai series new cars are released, technological innovation leads the future of travel

On August 29, Jietu Motor showcased a number of new models at the Chengdu Auto Show, including Shanhai L7, Shanhai L7 God of War Car, Shanhai L6, Shanhai T2 4WD, Shanhai T1, Traveler, Keno, Traveler Silver Dragon Wing and Travel BOX. These models cover multiple market segments such as SUVs and travel trailers, demonstrating Jietu Motor’s innovation and strength in the field of new energy vehicles.

Both Jietu Shanhai L7 and L6 models are equipped with advanced sound systems and large-size screens, providing a spacious interior space and a comfortable ride experience. The Shanhai L7 is equipped with a Chery Kunpeng 1.5TD + 2DHT power system, with a pure electric battery life of 120KM and a comprehensive battery life of 1200KM. The Shanhai L6 is equipped with a Kunpeng ultra-hybrid C-DM system, with a pure electric battery life of 125km and a comprehensive battery life of 1400km. It also has four-wheel independent suspension and intelligent driver assistance system.

The Shanhai T2 four-wheel drive version is positioned as a travel off-road SUV and is expected to be launched in the fourth quarter of 2024. The model is equipped with the Kunpeng super-hybrid C-DM system, which has strong power output and intelligent torque distribution capabilities, and can cope with various off-road road conditions. In addition, the Shanhai T1, as a youth version of the Shanhai T2, also has good power performance and fuel economy.

The Voyager model is equipped with a Qualcomm Snapdragon 8155 chip and a 15.6-inch central control giant screen, providing L2.5-level intelligent driving assistance and a variety of intelligent monitoring functions. As a small multi-functional travel trailer, the JMK Silver Dragon Wing is equipped with rich configurations and functions to meet the needs of long-distance travel and outdoor camping.

The new models showcased by Jietu Automobile at the Chengdu Auto Show have not only made breakthroughs in design and performance, but also undergone comprehensive upgrades in intelligence and comfort. The launch of these new models will further enrich Jietu Automobile’s product line, meet the diverse travel needs of consumers, and are expected to achieve better performance in the new energy vehicle market.

Wanda Cinema Line and IMAX’s Decade of 200 Acts, a Look at the Era They Experienced

1905 movie network news  An incident that took place in 2007 revolutionized the life of Dalian movie fan Liang Liang.Ten years ago in May, a Wanda Cinema was completed in South China Mall, a large shopping complex in Wanjiang District, Dongguan, causing quite a stir among movie fans.


Unlike previous cinemas in the area and across southern China, this Wanda Studios has a huge IMAX screen, 27.6 meters wide and 21.3 meters high, which can accommodate 503 spectators to watch the movie at the same time. The IMAX screen was hailed as "the first screen in Asia" at the time, but in the pre-2007 era of social media, this reputation only quietly attracted the yearning of many die-hard movie fans, including Liang Liang in Dalian.


Liang Liang


In 2009, when Ah Liang spent two whole days sitting in the Wanda Cinema of South China Mall in Dongguan, people around him thought he was crazy. Only he knew that the shock and satisfaction were not worth his more than a year of preparation and waiting for this trip south; he was willing to sit in the theater like a sweet dream and did not want to wake up. Liang Liang is now an employee of Wanda Cinema.


 In 2008, when Liang Liang was trying to save money for a trip to Dongguan, Wanda upgraded two studios in Changsha and Changchun to IMAX studios. A movie fan named Liu Yicheng watched the IMAX version of "Adventures of Fantasy Elves" at the Eurasian store of Wanda Studios in Changchun that year, and was shocked by the clarity of the IMAX screen and the vividness of the elves, as if opening the door to a new world. The movie ticket was treasured until an online selection in 2016. Liu Yicheng used the movie ticket to board a flight to Los Angeles to participate in Wanda’s IMAX Roots Tour to visit the IMAX North American headquarters.


Liu Yicheng


Like ordinary audiences, Director Zhang Yimou first came into contact with IMAX in 2010, when James Cameron’s "Avatar" was born, and its amazing visual effects reputation spread from abroad to China, becoming a hotly debated movie keyword in the era of Weibo. There were long queues outside the only 16 IMAX theaters in the country, and Director Zhang was also in the queue to buy tickets.

"At that time, there were very few IMAX halls, we had a long queue, and we had to make an appointment in advance. It seemed that it would take a week or two to get tickets. This was the first time I saw such a situation." Zhang Yimou recalled the experience of watching Avatar back then. In addition to the "super enjoyment" of the film, it also caused him to think about the future direction of the film industry: "The reason why movies are different from TV and other media is that it is the art of the big screen. So when I saw IMAX, especially IMAX 3D, I thought it was a trend in the future of film development."

January 4, 2010 IMAX3D "Avatar" released in China


"Avatar" set a box office of 168 million yuan on 16 IMAX screens in mainland China that year, a record that was not surpassed until 2014. Wanda Cinema also became the first cinema chain in China to break through 1 billion yuan in annual box office on September 8, 2010.


The fate of Director Zhang and Wanda and IMAX has echoed 6 years later. Directed by him and produced by Wanda’s legendary film industry, the first true Sino-US co-production blockbuster in Chinese film history was released in more than 370 IMAX theaters across the country on December 18, 2016. As of today, the IMAX box office of the film has reached 120 million yuan. This is the second time he has brought IMAX into his movie dream.


In 2011, after the hit of "Avatar", Zhang Teng, a high school student, watched an IMAX movie for the first time in Baotou Wanda Studios, and he has been involved in it ever since. At the age of 17, founding the IMAX Inner Mongolia fan club became the proudest experience in his life. In the countless movie viewing activities organized by Wanda Studios, as a die-hard fan, he has learned a lot about the technological changes of IMAX and the development of Wanda IMAX theaters. Sometimes even some IMAX engineers and Wanda Studios staff will be asked by him. After graduating from college in 16 years, he came to Beijing to join a new media operation company and serve IMAX.


Zhang Teng


It was also in this year that Wanda’s IMAX cinema network expansion officially entered the fast lane, opening 40 IMAX theaters across the country. With a growing fan base, Wanda and IMAX were well-prepared for the eve of a full-scale explosion in the film market.


In 2012, an all-time strong film list became a carnival for movie fans and IMAX fans. Chinese moviegoers ushered in the revival of the Marvel Universe, the 3D rebirth, the dreamlike and the perfect conclusion of the Nolan director’s trilogy series. That year, the 2D scene of Atango climbing the Burj Dubai with his bare hands filmed on IMAX cameras "scared many fans out of their hearts". Director Tsui Hark brought IMAX 3D technology into the world of Chinese film and martial arts for the first time.

On January 28, 2012, the IMAX version of Mission Impossible 4 was released in China.


From 2013 to 2015, the Chinese film market experienced explosive growth. In 2013, Wanda Cinema Line announced that it would build 120 more IMAX theaters, and later officially became the largest partner of IMAX in the world. IMAX China 200-screen and Global 1,000-screen also landed in Hangzhou and Taiyuan Wanda Studios. While the film market was booming, Chinese-speaking filmmakers began to actively learn from the Hollywood film industry model, and visual effects production and photography became entry points for exploration.


In 2014, the famous photographer Wang Yu was invited by director Xu Anhua to serve as the director of photography, and won the best cinematography at the Hong Kong Film Awards the following year. In the spring of 2016, Wang Yu flew to Canada and spent an afternoon at the IMAX headquarters in Toronto, especially the camera department, to learn about the different models and functions of IMAX cameras. In 17 years, his first film as a director is expected to be released this year. "I hope the next film can be shot with IMAX cameras, and I will also prepare for this goal," said Mr. Wang Yu.


The famous director of photography, Wang Yu


In this golden age of Chinese film, the cinema network established by Wanda Cinema Chain and IMAX for many years has witnessed and participated in the whole process of industry upgrading, allowing films to return to the essence of dreams and experiences, and providing a bigger stage for well-made works. At the end of 2015, it refreshed the Chinese film visual effects benchmark and won the IMAX Chinese film championship with 180 million results, which has not been surpassed so far.


It was also in December that Wanda IMAX selected nearly 130 senior fans across the country to serve as Wanda IMAX experience officers. Liang Liang, Liu Yicheng, and Zhang Teng, who were the earliest WeChat group administrators to serve as experience officers, met for the first time in the group, only to find that despite the fact that they had similar experiences and trajectories in their lives, the encounter was like a reunion after a long absence.


In 2016, the film market experienced a slowdown not seen in many years. The increasing standards of film content and the diverse entertainment methods of audiences pose new challenges to the entire film industry. Su Yun, who joined the IMAX Cinema in Dongguan Wanda South China Mall as a projectionist in 2007, is now a mid-level engineer. He was involved in the process of upgrading the legendary cinema to the first IMAX laser cinema in Asia in 2016. Su Yun said he felt like he was being pushed into a new era. In August 2016, Wanda signed the largest cinema contract in IMAX history with IMAX, and will build 150 more IMAX theaters.

Su Yun


On November 24, 2016, Wen Jiaxiang, the store manager of Xiuying Store of Haikou Wanda Cinema, and a team of dozens of people completed the most ceremonial hanging work in the entire IMAX theater construction process. The 10.5-meter-high and 20.19-meter-wide screen took the team two hours to see a flat screen. Wen Jiaxiang knew that they were about to start a big fight.


Wanda IMAX200 screen was successfully hung in Wanda Studios Haikou Xiuying Wanda Plaza Store


On January 7, 2017, the Wanda IMAX 200 screen was grandly opened at the Wanda Studios Haikou Xiuying Wanda Plaza Store, marking the tenth year of the collaboration between the two brands. Interestingly, looking back at the few films in the IMAX theater in 2007, the IMAX 2D version of "Transformers 1" was listed.

This year, the series that has repeatedly broken Chinese box office records will also celebrate its tenth anniversary. Michael Bay also became the first director to use two IMAX 3D cameras to shoot in real time. "Transformers 5" is expected to create new visual wonders. For Wanda Cinemas, IMAX and thousands of dedicated fans and filmmakers, the times are recorded by the film, and the film will always be the best gift.


Some local rules strictly restrict online car-hailing, so it should be "managed" as a taxi?

  Xinhua News Agency, Beijing, August 27. The announcement of the Interim Measures for the management of online car-hailing is about to be "full moon", but the formulation of local rules is slow. Recently, some places have successively announced the exposure draft of the detailed rules for the management of online car-hailing, which has strictly restricted the entry threshold and operation mode, causing controversy. The public is worried that the management of online car-hailing will follow the old road of taxi management.

  The formulation of local online car-hailing rules and taxi reform are key reforms in the field of people’s livelihood that affect the nerves of hundreds of millions of people, and they are also a vane for observing the implementation of local reforms, the effectiveness of streamlining administration and decentralization, and the sense of gain for the people. How to avoid local online car-hailing management "old wine in new bottles", and even the "landing deviation" of reform, is a new test question for local governments at all levels.

  Is there a place to "manage" online car-hailing into taxis?

  The Ministry of Communications and other departments jointly issued the "Interim Measures for the Administration of Online Booking Taxi Business Services" (hereinafter referred to as the Interim Measures) and the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (hereinafter referred to as the Guiding Opinions) issued by the General Office of the State Council. After the introduction, there was a lot of applause. However, the access standards, operation quantity and price details of online car-hailing are determined by local governments according to the regulations.

  Therefore, the details of the implementation of the online car-hailing policy have become the focus of attention. At present, Lanzhou, Jinan and other places have successively consulted the society or taxi driver groups on the implementation details of online car-hailing. From the disclosed local consultation version, although each has its own characteristics, there are strict thresholds for the number of online car-hailing and operating standards.

  The positioning of online car-hailing is higher than that of cruise cars. The person in charge of Lanzhou City Transportation Office said that the model, quality and configuration of online car-hailing are obviously better than ordinary cruise taxis, and the price is also higher than that of cruise cars. According to the "11 Questions and Answers on Hot Issues in Deepening Taxi Reform" jointly issued by Jinan Transportation Management Center and Jinan Taxi Association to taxi companies, Jinan online car-hailing and cruise cars are positioned differently. "The grade of online car-hailing vehicles should be significantly higher than that of local mainstream cruise taxis, providing high-quality differentiated travel services for citizens."

  Lanzhou will strictly control the development scale of online car-hailing, reasonably formulate the number of online car-hailing vehicles according to market demand, and implement reasonable control on online car-hailing at the access end. According to estimates, the saturation state of operating vehicles in Lanzhou should be around 15,000, while the current number of taxis in Lanzhou is 10,000, plus the government’s investment in taxis in the next two years, it should reach 12,000. According to this calculation, the number of cars left for online car-hailing is only about 3,000.

  There are stricter requirements for the operation of online car-hailing. According to the plan of Jinan soliciting opinions, online car-hailing may be limited to more than B-class cars, and it must be sprayed with proprietary logos. According to the provisional measures, when the mileage of online car-hailing reaches 600,000 kilometers, it will be forcibly scrapped. When the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will be withdrawn from the operation of online car-hailing.

  Wang Jun, an associate professor at China University of Political Science and Law, believes that once local government departments adopt strict quantity control and freight control for online car-hailing, online car-hailing will be no different from traditional taxis, but only taxis booked through the mobile Internet.

  Will reforming "autonomy" become an "umbrella company"?

  The disclosure of the local version of the online car-hailing policy has caused many citizens, drivers, and experts and scholars to express concern. Some people believe that these brewing details do not reflect the spirit of the Ministry of Transport and the State Office documents and the characteristics of the sharing economy, and they have to return to the old road of taxi control.

  Wang Xin, vice-president of Didi, said that some specific provisions of the detailed rules of Lanzhou and Jinan for consultation are contrary to the interim measures. For example, the requirements for online car-hailing to have a unified logo, provide taxi invoices, and withdraw from the same six-year period as taxis cannot be found in the interim measures. However, restricting the number of online car-hailing, requiring models and prices to be higher than taxis, and setting prices by the government follow the idea of quantity and price control in the taxi industry, which is inconsistent with the market-led and people’s interests-based policy spirit.

  Some local ride-hailing owners are also concerned that the number of online ride-hailing restrictions will lead to "license speculation" and rent-seeking behavior. Yin Hao, the head of a special car company in Nanjing, said that he is most concerned about the restrictions on models, prices and quantities in the local rules for online ride-hailing. Yin Hao believes that some of the current exposure drafts blindly use the excuse of providing differentiated services to raise the model requirements for online ride-hailing operations, which will cause cost waste in actual operation. And local departments want to strictly control the number and price of online ride-hailing cars, which is an "offside" behavior of the government, which is not conducive to the promotion and development of the online ride-hailing operation market.

  "Now, there are more than 10,000 online car-hailing vehicles in Lanzhou. If we have to control the scale of 3,000, on the one hand, it will take away the’rice bowl ‘of most online car-hailing drivers, and on the other hand, it will make online car-hailing licenses a hot and scarce resource. Will this create conditions for power rent-seeking and corruption?" Mr. Chen, a Lanzhou citizen, expressed his concerns to reporters.

  Many citizens have also raised concerns about whether the "difficulty of hailing a taxi" will worsen. An online car-hailing driver in Jinan told reporters that Jinan wants to set the level of online car-hailing to "be significantly higher than the local mainstream cruise taxi". But judging from the current situation, the details in the pipeline may make Jinan online car-hailing "annihilated".

  Chen Mengyang, a resident of Hefei who has been using online car-hailing to travel, said: "Whether it is the number of restrictions or the model grade is higher than the taxi, it will inevitably lead to the reduction of the number of online car-hailing options for citizens. In addition, once the price of online car-hailing is significantly higher than that of taxis, ordinary people will pay more for travel."

  How can the reform of top-level design not be discounted?

  Why did the temporary measures for online car-hailing, which reflect the determination to deepen reform, win unanimous applause from netizens, but the local version of the detailed rules for soliciting opinions made many netizens shout "the spirit of reform has changed"?

  The experts interviewed believe that the key is to formulate local detailed rules, so that online car-hailing and taxis can improve efficiency and service in fair competition through technological and management innovation, and better meet the travel needs of the masses. If the local government adopts administrative measures to force the implementation of "misplaced operation", it is not in line with the spirit of reform.

  Wang Jun, an associate professor at the China University of Political Science and Law, said that before the emergence of online car-hailing, there were also discordant factors in the taxi industry. On the one hand, the "share money" makes taxi drivers dissatisfied; on the other hand, after the subcontracting or transfer of taxi operation rights in some places, the entrenched interests are formed. When the government issues new licenses or withdraws old licenses, it will cause license holders to resist. Therefore, restricting the development of online car-hailing does not mean that the problems existing in taxis will be solved.

  The latest "China Internet Network Development Statistics Report" shows that in the first half of 2016, the number of online booking taxi users was 159 million, and the number of online booking car users was 122 million. Data provided by Didi Chuxing shows that the current Didi platform includes 15 million registered drivers such as special cars and ride-hailing, among which the driver group from the capacity-reducing industry exceeds one million. Among these drivers, about 15% have been laid off from the enterprise to drive full-time, and more than 80% of drivers drive part-time on the platform.

  "Judging from Didi’s research, the motivation for drivers in the capacity reduction industry to join Didi is to earn extra money to subsidize their families after their own work. For them, driving a car is a choice to obtain new employment opportunities and life security." Wang Xin believes that once the rules similar to Lanzhou and Jinan are implemented, some drivers will lose flexible employment opportunities and their stable income will also be affected.

  "To protect the interests of taxi operators and ensure the smooth transition and common development of the old and new formats, the key is to change the rigid management system of traditional taxis, re-determine the rights and responsibilities between enterprises and drivers, and’reduce the burden ‘for front-line taxi practitioners. Gradually make the operation and supervision of taxis closer to online car-hailing." Wang Jun believes that excessive regulation of online car-hailing not only fails to solve the old problems of the old format, but also hinders the development of new formats. Local governments must carefully consider this.

  "Under the market economy environment, urban travel needs to be innovative and differentiated services. But how to achieve differentiation is not something the government can stipulate." Zhang Guohua, director of the Urban Center Comprehensive Transportation Planning Institute of the National Development and Reform Commission, said that urban transportation planning should follow the laws of the market, what kind of pricing is the most reasonable, who can provide travel services, and how many vehicles are the most suitable. These should not be stipulated by administrative orders. All stakeholders should be allowed to fully game in the market to achieve a dynamic balance in the industry.

  He Wensheng, a professor at the School of Management of Lanzhou University, said that in the "Internet +" era, whether it is taxis or online car-hailing, they should be liberalized and "loosened" for their development. Local regulations for the implementation of online car-hailing should encourage fair competition, balance the interests of all parties, and should not restrict the development of new business models for the sake of "stability". (Written reporters: Yang Yuhua, Liu Liangheng, participating reporters Bai Liping, Shao Kun)

Metal and glass are more beautiful, Huawei P8 and P7 comparison pictures

In the famous fashion art hall by the Thames – Old Billingsgate, Huawei held a global new product launch and officially released the annual metal flagship Huawei P8. The machine uses an integrated all-aluminum alloy body design, which has a high value. As the latest product of Huawei’s P series, what is the difference between the P8 and the double mirror glass design of the previous generation P7? Let’s take a look at the comparison of these two products.



Metal and glass are more beautiful, Huawei P8 and P7 comparison pictures

The Huawei P8 screen size is 5.2 inches, while the Huawei P7 is 5 inches, and the P8 has an ultra-narrow bezel of 0.8mm, so it is actually not much larger than the P7 overall.The Huawei P8 screen size is 5.2 inches, while the Huawei P7 is 5 inches, and the P8 has an ultra-narrow bezel of 0.8mm, so it is actually not much larger than the P7 overall.

Unlike the Huawei P7, the Huawei P8 sensor, handset, and front-facing camera use a symmetrical design, which looks more beautiful than the Huawei P7.Unlike the Huawei P7, the Huawei P8 sensor, handset, and front-facing camera use a symmetrical design, which looks more beautiful than the Huawei P7.

There is no longer a "HUAWEI" logo at the front and bottom of the Huawei P8, and it also continues the design of the Huawei P7 with the navigation button placed on the screen.There is no longer a "HUAWEI" logo at the front and bottom of the Huawei P8, and it also continues the design of the Huawei P7 with the navigation button placed on the screen.

The Huawei P8 body is only 6.4mm, which is not much different from the P7's 6.5. It is also very thin, but the metal body design of the P8 is heavier.The Huawei P8 body is only 6.4mm, which is not much different from the P7’s 6.5. It is also very thin, but the metal body design of the P8 is heavier.

The Huawei P8 has antenna overflow at the upper and lower ends of the side, and is designed in black.The Huawei P8 has antenna overflow at the upper and lower ends of the side, and is designed in black.

The design of their volume keys, power keys and card slots is basically the same. The buttons of the Huawei P8 are narrower and longer.The design of their volume keys, power keys and card slots is basically the same. The buttons of the Huawei P8 are narrower and longer.

Metal and glass are more beautiful, Huawei P8 and P7 comparison pictures

Their 3.5mm headphone jack is designed on the top of the phone.Their 3.5mm headphone jack is designed on the top of the phone.

The bottom of the Huawei P8 adopts a symmetrical earphone opening design and is a side sound cavity, which has a certain increase in volume. The speaker of the Huawei P7 is on the back of the phone.The bottom of the Huawei P8 adopts a symmetrical earphone opening design and is a side sound cavity, which has a certain increase in volume. The speaker of the Huawei P7 is on the back of the phone.

Metal and glass are more beautiful, Huawei P8 and P7 comparison pictures

The cameras of both phones are very flat without any bumps. Huawei P8 has a panda color scheme on the back and uses a dual-color temperature LED flash.The cameras of both phones are very flat without any bumps. Huawei P8 has a panda color scheme on the back and uses a dual-color temperature LED flash.

The back shell of Huawei P7 is made of glass fiber, while P8 is made of aluminum alloy, so the texture of P8 is much better than that of P7.The back shell of Huawei P7 is made of glass fiber, while P8 is made of aluminum alloy, so the texture of P8 is much better than that of P7.

Metal and glass are more beautiful, Huawei P8 and P7 comparison pictures

Metal and glass are more beautiful, Huawei P8 and P7 comparison pictures


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In the famous fashion art hall by the Thames – Old Billingsgate, Huawei held a global new product launch and officially released the annual metal flagship Huawei P8. The machine uses an integrated all-aluminum alloy body design, which has a high value. As the latest product of Huawei’s P series, what is the difference between the double mirror glass design of the P8 and the previous generation P7? Let’s take a look at the…

Kunming culture "going out" can stand and take root

In theaters in Japan and other countries, the graceful dance of "Peacock" dancers makes people mesmerized; on TV sets in Laos and other countries, excellent Chinese TV dramas such as "Mufu Fengyun" and "Beijing Youth" can also be seen translated by Kunming cultural enterprises; "Taiwu Picture Scroll" is released on Steam, the world’s largest comprehensive digital distribution platform, attracting many foreign players to experience this game from Kunming…

In recent years, as one of the first batch of national cultural export bases, Kunming has given full play to its geographical advantages and rich cultural resources. Riding the express train of the "Belt and Road Initiative" construction, it has continuously expanded its opening up and actively promoted cultural "going global". Kunming Xinzhi Group and other 7 cultural enterprises were selected as the annual national cultural export key enterprises, and China Nostalgia Academy and other 7 projects were selected as the annual national cultural export key projects. From "standing up" to "taking root", Kunming culture "going global" has achieved remarkable results and played a positive role in accelerating the construction of a regional international cultural exchange center.

Making cultural industries "sustainable" overseas

In September 2018, the domestic stand-alone game "Taiwu Picture Scroll" was launched on the Steam network platform. It broke through one million sales in just three months after its release, which was extremely popular. It was the only domestic stand-alone game with sales exceeding one million that year. This game, which was called "work of conscience" and "exquisite content" by netizens, came from Kunming Luozhou Network Technology Co., Ltd.

"Although there is no English version of this game, 10% of the sales are still contributed by foreign players, and some players even explore the game by consulting the dictionary." This game full of Chinese elements has won the favor of many foreign players. Zheng Jie, founder of Kunming Luozhou Network Technology Co., Ltd., and producer of "Taiwu Picture Scroll", believes that the key is to stick to the content first, and only exquisite and elegant good games can be recognized by more people.

Also becoming a cultural "hit" of "going out" is "Angkor’s Smile". This is a large-scale dance epic drama that uses Chinese creativity and Cambodian elements to create a set of ideological, artistic and ornamental elements. It has been performed in the world-famous Angkor Wat scenic spot. Since its opening in November 2010, it has been highly recognized by all parties in Cambodia and favored by tourists from all over the world. It has become a typical example of the Chinese state-owned art theater troupe’s longest performance abroad, the largest number of performances and the largest number of unique viewers. It is known as a demonstration of "going out".

This is also the reason why Kunming’s merchandise industry can "stand up" on the road of "going out". In recent years, Kunming has focused on supporting the export of characteristic cultural products, foreign cooperation of key cultural enterprises, and the construction of important cultural trade platforms, so as to cultivate the export of cultural products and services into new economic growth points and an important means to enhance cultural soft power. At the same time, speed up the construction of national cultural export bases, organize the implementation of a number of cultural export projects, build a number of cultural export gathering areas, build a number of foreign cultural trade brands, and encourage cultural enterprises to "go out". Key cultural export enterprises and key projects entering the national and provincial levels are given preferential financial support, loan discounts, etc., so that they can gain momentum for vigorous growth.

Let Kunming’s story "take root" in the world

Since it was identified as one of the first "national cultural export bases" in 2018, Kunming has continued to expand its opening up, actively serve and integrate into the construction of the "Belt and Road Initiative", and the pace of cultural "going global" has been accelerating.

Kunming Xinzhi Group Co., Ltd. has established 9 international chain Chinese bookstores in Cambodia, Laos, Malaysia, Myanmar, Sri Lanka, Thailand, Nepal, South Africa and Indonesia. Actively build a new platform for foreign cultural tourism cooperation, take the lead in initiating the establishment of Kunming International Sister City Tourism Alliance, organize the "Sino-French Cultural Spring" exchange activities, Kunming and Zurich artist exchange and exchange visits activities, etc., and send professional college delegations to Europe, South Asia, South East Asia and other countries to carry out cultural and artistic exchange activities. Cultural tourism exchange cooperation has achieved fruitful results. Actively organize large-scale international cultural, tourism and sports events, exhibitions and other activities, including the SCO Kunming International Marathon, China (Kunming) International Tourism Fair, etc., attracting a large number of athletes and exhibitors from all over the world to participate. While building a brand of foreign cultural exchange, it also continuously expands Kunming’s international influence and enhances Kunming’s international reputation and popularity.

Yunnan Nanshu Media Co., Ltd. is the first batch of private enterprises in Kunming City and even Yunnan Province to "go out" to invest, build and operate overseas terrestrial TV transmission networks. It has long provided TV publicity and public opinion-oriented services for overseas local governments, and has continuously invested funds to carry out digital upgrading and technological transformation. It has the concession rights of 6-level terrestrial digital TV transmission networks and TV stations in 3 provinces of Oudomsai Province, Nantar Province and Fengsali Province in northern Laos. Under the channel advantage, Yunnan Nanshu Media Co., Ltd. continues to transmit and carry forward the excellent film and television culture of our country to overseas TV audiences, and its external publicity covers about 150,000 people.

Coordinate resources to broaden channels and build a platform for "going global". Kunming has carried out multi-channel and multi-way foreign cultural exchange activities to spread Kunming’s story and culture to a wider range, so that Kunming’s cultural brand can "stand up" overseas. With the famous dance artist Yang Liping and his dance art works as the core, Yunnan Yang Liping Cultural Communication Joint Stock Company has deeply excavated Yunnan national culture and traditional Chinese culture. Relying on the series of works such as "Yunnan Image", "Ambush on All Sides" and "Rite of Spring", the performance footprint has spread all over the continent. It has performed more than 100 performances in the United States, Brazil, Argentina, Japan, Australia and other countries, and the average attendance rate of foreign performances has exceeded 95%. The Miao Farmers’ Choir of Fumin County has successively boarded the world’s top music halls such as the Royal Festival Hall in London, the United Kingdom, and the "Chinese New Year Concert" at Lincoln Center in New York, USA. It has used its exquisite performances to blow up the "most dazzling ethnic style" from Kunming, becoming a "cultural messenger" from China and a "cultural business card" to show Kunming. While enhancing the branding impression of Kunming culture, it also allows the world to see the power of Kunming made by Chinese culture in the field of culture and art. 

In the future, Kunming will give full play to the role of a "national cultural export base", actively carry out foreign exchanges and cooperation in the fields of culture, education, science and technology for South East Asia, vigorously introduce and hold international and national cultural events and cultural festivals; formulate a national cultural export base plan, formulate foreign cultural trade measures, and build a foreign cultural exchange center and an international copyright trading center for South East Asia; combine COP15 and the International Sister City Conference, plan and launch a number of characteristic cultural activities, highlight Kunming elements, highlight the city’s style, and accelerate the construction of Kunming as the most competitive national cultural and creative capital in the west and a new high ground for the development of the merchandise industry for South East Asia. (Kunming Daily Reporter Chen Wen)

Is the Milky Way a river in the sky? No, the Milky Way is…

Copyright belongs to the original author. If there is any infringement, please contact us

Author: SHAO Science Communication Team (Shanghai Observatory, Chinese Academy of Sciences)

The article comes from the official account of the Science Compound (ID: kexuedayuan)

We all know that we are in the Milky Way galaxy, but it took thousands of years for humans to correctly understand the Milky Way, and it has been less than a century since humans realized that there are hundreds of billions of galaxies outside the Milky Way that are similar to the Milky Way but not exactly the same.

So what does the Milky Way look like? What do galaxies outside the Milky Way look like? What is the process of human understanding of galaxies?

Is the Milky Way a river in the sky? No, the Milky Way is a big disk

Thousands of years ago, people had various conjectures about the Milky Way. In ancient Greek mythology, people believed that the Milky Way was paved with the milk of the diva Hera; in Chinese myths and legends, the Milky Way was a river in the sky.

It was not until Galileo pointed the telescope’s lens at the Milky Way for the first time that he discovered that the Milky Way was actually composed of countless stars. However, due to being in the Milky Way, humans still do not know the structure of the Milky Way, and what is the relationship between the Milky Way and the sun?

It was the English scientist Thomas Wright and the German philosopher Immanuel Kant who were the first to make a correct inference about the shape of the Milky Way. Wright believed that the Milky Way was flat, and that the sun was in it. Kant further conjectured on Wright’s basis that the Milky Way is a large, flat, distributed celestial system containing countless stars, which are bound together by gravity and revolve around a center like the solar system.

Imaginary map of the structure of the Milky Way (facing)

In the late 18th century, British scientist Herschel gave the first quantitative estimate of the shape of the Milky Way. He used a homemade telescope to count the stars in the Milky Way, and for the first time used observational data to prove that the Milky Way is a flat shape.

Herschel’s quantitative estimate of the shape of the Milky Way

Today, we have a more detailed understanding of the structure of the Milky Way. The Milky Way is roughly a flat disk, about 100,000 light-years in diameter and about 10,000 light-years thick. There are about 300 billion stars distributed on the disk. Among them, the sun is about 26,000 light-years away from the center of the Milky Way. In addition, there is a rod-shaped structure at the center of the galaxy, with several spiral arms extending at each end of the rod. At the center of the galaxy lives a black hole about 4.30 million times the mass of the sun.

What’s outside the "silver plate"? Short sticks, lenses, football…

Through telescopes, astronomers saw stars in the Milky Way, and at the same time, they observed many nebulous objects called nebulae. In 1780, the French astronomer Messier published a table of nebula clusters containing 110 celestial objects.

Is the nebula, especially the spiral nebula, in the Milky Way or outside the Milky Way? On this question, in 1920, the National Academy of Sciences held what is historically known as the "great debate". In this debate, Shapley argued that the Milky Way is huge, the spiral nebula is within the Milky Way, and the Milky Way is the whole universe; the other side, Curtis, believed that the Milky Way is not the whole universe, and those nebulae are outside the Milky Way. Neither side convinced the other in this debate, but both pointed out that the measurement of distance and scale is the key to solving this problem. In 1923, Hubble observed the Andromeda Nebula (M31) with the Hooker Telescope, using distance measurements of Cepheid variable stars in M31 to prove that the distance of M31 was much larger than the scale of the known Milky Way.

Shapley’s map of globular clusters (Image: Wikipedia)

After Hubble discovered and certified extragalactic galaxies, he further conducted a systematic study of the morphology of extragalactic galaxies. Hubble found that galaxies with different shapes can be divided into three categories, elliptical galaxies, spiral galaxies, irregular galaxies, and there is also a transition type – lenticular galaxies. This classification method can be summarized by the Hubble tuning fork diagram

Hubble tuning fork diagram (Image source: Wikipedia)

The first type of elliptical galaxies, such as galaxies with a perfectly circular or elliptical shape, highly concentrated brightness distribution, and no obvious substructure, are represented by the English letter E.

Elliptical galaxies (Image source: Wikipedia)

The second type, the spiral galaxy, has a distinct spiral structure in its shape, which is recorded as S in English. This type of galaxy has a bright, unstructured bulge at the center. In addition, there is a type of spiral galaxy with a short bar structure running through the bulge at the center, which is recorded as a barred spiral galaxy (SB).

The third type, irregular galaxies, are galaxies with an irregular shape without obvious spiral arms, nuclei, and other structures, called irregular galaxies, which are denoted as Irr.

A lenticular galaxy is a galaxy between an elliptical galaxy and a spiral galaxy, denoted S0. This galaxy has a disk-like structure, but no obvious spiral arms, and is generally lenticular. If there is a rod-like structure in the center, it is called a rod-lensed galaxy, denoted SB0.

Lensed galaxy NGC 2787 (Image source: Wikipedia)

The Hubble classification of extragalactic galaxies is based on two-dimensional images. What do these galaxies look like in real three-dimensional space?

It’s thought that elliptical galaxies actually look like a football, so if we look at them from the tip, they look like a perfect circle, if we look at them from the other side, they look like ellipses, whereas spiral galaxies actually look like plates, and again, depending on where we look, spiral galaxies look very different.

Conclusion

Since Hubble proved that galaxies are "islands" in the universe, astronomers have been studying the details of how galaxies form and evolve in the universe, and using them to uncover the mysteries of the universe. As the overall picture of galaxy formation and evolution is built, more and more mysteries are being solved. The mysteries of galaxies are attracting generations of astronomers to study more deeply.

Did you understand Andy Lau’s "Mr. Red Carpet"? Ning Hao responded like this!


1905 movie network feature In the Spring Festival stall full of comedy elements this year, there is a comedy with a completely different temperament from the traditional happy comedy of the Spring Festival stall – directed and starring.


This is the precipitation after Ning Hao’s "madness", the form and style are simplified, and the story and characters are like "elegantly crazy".


The film takes the film and television industry as the theme, with Liu Weichi, a big star played by Andy Lau, as the core, focusing on a series of absurd and humorous stories triggered by his cooperation between the best actor and the director played by Ning Hao to make rural films. Star character fraud, the "unspoken rules" of film festival awards, and employer intervention in creation… Ning Hao and Lau Dehua boldly played "self-deprecation" together.



In this fiercely competitive Spring Festival, the maverick "Mr. Red Carpet" has received different word-of-mouth reviews, with some saying it has the best schedule and some calling it too profound. The Spring Festival file five years ago also faced such feedback, and Ning Hao responded to the 1905 movie network:


"For a slightly more complicated question, some people are definitely interested and some people are not, but this doesn’t prove that either one is better, and which one is not good can be good. So comments are not something I particularly care about."



Recently, Ning Hao watched two new films and was very inspired. One was the Iranian film "World War III", which told the story of making movies, and the relationship between reality and drama brought him new feelings; the other was a French film, which was eloquent, stable and comfortable.


It just so happens that "Mr. Red Carpet" is also a film scene, and there are thoughts about the death of a pig falling from a building.


From these two works, it can be seen that Ning Hao’s pursuit of film quality and his personal taste can be seen. He still retains the uniqueness of an author and director in domestic commercial cinema films. In the busy Spring Festival, the slow and humorous "Mr. Red Carpet" also needs to find a suitable audience.



Let Ning Hao tell you the secret of this movie and the confusion after watching it.


01. "Andy Lau"


In 2006, with the support and funding of the "Asian Rising Star Guide" program led by Andy Lau, Ning Hao successfully filmed it, and it has been an instant hit since then. 17 years later, Ning Hao returned the "kindness" to Andy Lau with "Mr. Red Carpet".


Ning Hao drew his creative inspiration from Andy Lau and wrote those things in the film and television industry between the real and the fictional around his role as a big star. Regarding the feeling of working with Andy Lau for the first time, Ning Hao said:



I have wanted to work with Andy Lau for a long time, but I have been unable to find a good point. Because I used to shoot more street and blue-collar movies, his temperament is not particularly suitable for the characters I shoot.


At that time, I was going to ask him to play the male lead role, but there were some scheduling issues that didn’t take shape at that time. He quite liked that project. Later, it was all about local themes and realism like this, and there was some distance from him. At that time, he was still practicing Mandarin, and now Mandarin is very good.


I was thinking, I can only be realistic, how can I let him play? I thought of playing myself and a star, so that there would be no such problem.



I hope this is a gift for Andy Lau. He used to play more characters in the theater world. Sometimes when I watch some big stars play particularly down-to-earth subjects, I feel that he is still the star, because your concept and understanding are all about him. If you have the opportunity to create characters in life, it is a particularly happy thing.


Andy Lau is the most experienced actor in acting. I was originally worried about communication problems, but later found that I didn’t need to. After giving him this script and this scene, he knew how to deal with it. And he is very accurate in his balance, and he is really an experienced artist.


This character is not the same as Andy Lau in all aspects, but there are still different aspects, and he needs to be shaped. When to bring out a particularly simple side and when to create a little bit, he still controls it very well, a little vague, breaking the line between true and false.



The next time we work together, "Mr. Red Carpet 2"? Actually I haven’t come up with a particularly complete story yet. He’s a particularly good actor, and I’m also a pretty good director, so I’m sure we’ll have a chance to work together.


02. "I hold on"


"Mr. Red Carpet" satirizes the various chaos within the film and television industry while delving into the dilemma of big star Liu Weichi’s communication with the outside world, including his discomfort and confusion in the face of PR crises, public relations processing, short video marketing, and the development of intelligent technology.


Why did you take the various forms of beings in the film and television industry as a question and focus on the issue of "communication"? Ning Hao said:



In today’s era of Internet and short videos, I am also thinking about what kind of subjects to shoot? Why can’t I show my life like an Internet creator? Show what the ecology around us is like?


It must not be simply extracted from life. Once a dramatic relationship is established, it is necessary to respect the direction of drama, so only some characteristics of the archetype are selected, and the rest is a fabricated story.


Is the irony of this story very sharp? It’s okay, leave room for it, it’s not too much. Many people have asked if you are reflecting the problems of the film and television industry? I say no. If it’s just to reflect a few phenomena, but to make the creation particularly stingy, it’s not right. For me, this is just a feeling in life. For example, I have met the management, but I don’t know about other circles. I have seen almost no management like in the movie, very rare.



As I get older, I like to observe more and more. I find out why it is always difficult to communicate? Why do you quarrel without saying a few words? There are often conflicts in the world, and there are often quarrels online for no reason. Everyone’s hostility has become heavier, and there may be some problems in communication.


There is a saying called "long live understanding", which is to understand others. The premise of understanding is to think from the perspective of others to understand. We all mention "empathy", but can it be done? Very difficult. Each of us cannot grow without you as the main body in our life. How can it be possible to change positions? There are many different conditions, men and women are different, different ages, different occupations, and different family environments. How can it be possible to think from another perspective.


Everyone forms their own path dependence, and everyone’s human nature has their own path of affirmation. If you are not sure of yourself, you will live too unhappy and have to self-realize. So we become more and more individualized, and this over-concentration of individual will is the expression of very ego, everyone is very ego, and they don’t care about others. The problem with this excessive ego can lead to the "self-clinging" part, which if it continues to develop is arrogance – I am right, others are wrong.


In the fragmented information age, we don’t have time to understand all the information. If you know a little bit, you may start to discuss or express your attitude, and it is easy for everyone to turn into emotions. So I am thinking about these communication issues.



How to solve it? Life has to go on for me.


What can you do when you know that life is already like this and you have no choice? You can only be forced to learn new skills, just like Liu Weichi finally learned to balance the car and continue to walk. We can only follow this era. As for what position you are in on it, you may sometimes be in danger of falling, and sometimes you feel quite free and comfortable for a moment, that is our attitude, and that can only be so.


I am willing to give the audience the right to interpret and leave space. I also don’t think artists can provide answers. Artists are not responsible for this. Sometimes it’s good to ask a question. If you can find a question, let’s talk about it.


03. "Minimalist"


From "Crazy Stone" to "Crazy Alien," Ning Hao said that his "crazy" movies are like oil paintings, rich, intense, boiling, restless, giving people a very full sense of fullness. "Mr. Red Carpet" is a light color painting, the content has not changed fundamentally, but the atmosphere has changed a lot, and it is a minimalist style.


In fact, this kind of lens language can be seen in Ning Hao’s earlier shooting. Why is there such a transformation and return to basics in "Mr. Red Carpet"? Ning Hao explained:



The minimalist style is more suitable for the performance of a star character like Liu Weichi. I am not particularly unfamiliar with relatively simple movies, and I have had such an exploration. But I haven’t made a movie with very few shots for a long time, so I want to give it another try.


Shooting movies in this style feels very familiar to me, just like the previous "Incense". The footage is very stable here, and I try to find scheduling internally, which is quite enjoyable.


The composition of on-site creation is higher, rather than being handed over to the post-editing stage. Of course, it is also difficult to cut, because it is very slow, the amount of footage is very small, and the amount of information cannot be less. The choice is very important. So it is a different force, a bit like playing Tai Chi.



I can’t say if the next movie will be in this style. It may have to be chosen according to the situation of the next movie. If it is a very noisy thing, it may still need to be "mentioned" a little more.


To say 72 changes, I am only the second change now, and there are still 70 times. The times are changing, and the requirements for creation are also changing. What style can combine my theme with the current era is the most important. Creation needs freshness, and I need to adjust it myself, so I can’t stay in the same state.


04. "Bad Monkey"


Since Ning Hao launched the "Bad Monkey 72 Movie Project" in 2016, he has assembled a group of outstanding young filmmakers, including two popular films with both high box office and good reputation, and won the summer box office championship in 2018 and 2023 respectively.


As the promoter and producer of Bad Monkey, Ning Hao continues to promote the plan, and he has many directing projects in the pipeline. What new films will Bad Monkey Film bring in 2024? Ning Hao revealed:



This year, we will have about four movies, "Mr. Red Carpet" is one, I have finished another movie, and there are two movies that young directors have finished filming. Director Wen Shipei’s "Negative Negative Positive" is more stylized, and director’s "I Know My Mom" is related to reality and is also more stylistic.


Many directors have found a path that they may be able to take. It is a good start for young directors to pay attention to reality and society to create. Of course, there can be other explorations in the future.



I am always thinking of new creations, and I am thinking of several stories at the same time, but I can’t find a good cut. Which one is closest to maturity, I will take out first. Because I am a factory child, I know a lot about factory life, so I am writing a story about the factory recently.


As for whether the theme is absurd or not, it may not be. But absurdity is already in my body. If not, I may not be too irritating, just like I always like to put a little pepper when I eat, and it is difficult to get rid of it when I get used to it, so it may still taste the same.


Unmanned shelves are no longer in the limelight, is this the opportunity that "big guy" Ele.me finally got?

In just half a year, from the limelight in the capital markets to the frequent news of bankruptcy, withdrawal, and acquisition. The start-up company in the field of office unmanned shelves does not seem to have a good start in the spring of 2018.
The ability to circle a specific group of people in the office and their time is an important reason for companies that have made efforts in the field of unmanned shelves to bet on this track. But it turns out that the rhythm of point laying, offline BD, operation and maintenance of supply chain and logistics, any failure of any link, may frustrate this "not sexy" business in itself.
What is the attitude of large companies that have not moved much before? At least for now, a group of large companies that are ready to make efforts in the new retail field have not been deterred by the temporary chaos in the industry. Last September, it was reported that Ele.me had incubated the new retail division internally to focus on unmanned shelves.
At present, according to the news leaked by Ele.me, the project is finally named Ele.me Now, and a dedicated team is equipped for this independent brand: CEO Chen Qi was the first supply chain leader of Alibaba’s retail business department, which is also the famous Ali supply department. According to Chen Qi, Ele.me Now has achieved operating profitability in Shanghai, the first city it has settled in, after its launch.
This industry that was once on the cutting edge is rapidly moving towards consolidation. In those crazy days last year, Ele.me Now’s footsteps did not seem so aggressive. Is this area that needs to be refined and operated an opportunity for big companies?
 Prior to this, in addition to the main business of catering takeaway on the Ele.me platform, there have always been retail categories such as snacks, fruits, beverages, flowers, and medicine. In December 2016, the Ele.me new retail division was established. Chen Qi said that the current retail GMV accounts for about 5% to 10% of the total GMV.
According to a research report released by Coatue in 2017, the GMV of Ele.me reached 6.26 billion US dollars. If you use this data to estimate, the GMV of Ele.me’s retail business is about 3-600 million US dollars. Although the proportion is not high, as a business that only started in 2016, the demand and growth are real.
On this basis, compared with the hot start-up companies, Ele.me’s main logic for entering this battlefield is to hope that the office scene will complement and synergize the company’s main takeaway business. Of course, with the company’s original supply chain and logistics resources to support, it also means that Ele.me Now’s business is more confident.
Among them, the supply chain system behind Ele.me new retail BU is responsible for the B2B trading platform Youcai, which has been online since 2016. Youcai provides merchants with drinks, rice noodles, grain and oil, fresh fruits and other categories through the control of the upstream supply chain. At present, Youcai has established cooperation with 5,000 suppliers, including Coca-Cola, COFCO, Yihai Kerry and other brands. This part of the supplier accounts for about 1/3, and the remaining 2/3 of the brand Youcai is also a first-level wholesaler. Youcai also has joint warehousing and distribution systems in many major cities, which can provide distribution from urban Okura to small trunk lines.

Ele. Me Now Unmanned Shelf

At the beginning of sorting out whether to open an unmanned shelf business, Chen Qi and the management of Ele.me believed that Youcai had already entered large-scale operation, and the large warehouses that had been established in various cities in the process could provide support for the expansion of Ele.me shelves. Chen Qi said: "We are not building a system from scratch, but directly paying for it, and with a scale support, our rates will also have better savings."
On the other hand, Ele.me has established a complete hummingbird distribution system, which can also save the cost of unmanned shelves on a large scale. Previously, most start-up companies in the industry were solving distribution and exchange needs through self-construction + outsourcing and front warehouses. There are also companies like Gorilla Convenience and Convenience Bee, which use convenience stores as front warehouses. But it is not easy to establish and manage such a system from scratch. Unlike the traditional logistics where four links and one delivery and flash delivery are located, the logistics distribution of shelf goods shuttles through the middle of office buildings, which is equivalent to entering the end of the city. If the distribution density is not enough, the replenishment cost is very high.
The current common way to replenish goods is by renting Jinbei trucks to tour the city. Chen Qi and his team found that these Jinbei trucks stop every hour, and each time they stop, they need at least 20-35 minutes of waiting time. They can replenish goods at up to 1.5 points, and the value of a single replenishment is about 200-300 yuan. If you add warehouse leasing, vehicle leasing, and labor costs, Chen Qi calculates that the cost of replenishing goods at a single point is around 30 yuan.
Ele.me Now’s approach is to use the hummingbird stations where the riders rest and train as transit points. During times when takeout orders are not too intensive, replenishment vehicles will come to the hummingbird stations all over the city and summon 10-15 riders to skim the goods. The goods are marked with the delivery address and specific needs. Each rider can carry 1-2 points of goods. This is equivalent to turning the distribution system into a radial mesh, and the Jinbei car can support more than 20 points of post-need replenishment per stop.
"This is equivalent to turning the original human resources tandem model into the concurrency of multiple people in their spare time." Chen Qi said that overall, the single replenishment cost of Ele.me Now can be reduced to 16 yuan, as low as 45% of the industry competition, and the comprehensive gross profit is higher than 30%.
In this business that involves too many chains, Chen Qi believes that the biggest advantage of Ele.me is the scale effect that has been established long ago, which can also make this business "throttling". "Including Hummingbird and Youcai, because of the large scale, the management costs can be shared, and the cost structure is better."
According to the data given by Ele.me NOW, there are currently 150-2 million valuable points in the country that are worth laying unmanned shelves. Although the industry has experienced a period of rapid development some time ago, the top players are only concentrated in about 100,000 points. Therefore, in Chen Qi’s opinion, the market space is very large, and the industry is also in a very early stage.
In January 2018, Ele.me began to use the hummingbird system to support the operation of unmanned shelves in a small area in Shanghai. By March, the Shanghai area had all switched to the hummingbird-based replenishment mode. Chen Qi’s plan is to run in for a while and soon replicate this model to other cities across the country.
But the early plan is not to expand without restraint. Ele.me Now cares more about "coordination". At present, the service of food covers T30 cities, which is the 30 cities with the largest takeaway transaction volume of Ele.me, and Ele.me Now will also carry out urban expansion according to this scale and idea. "In the near future, we will not rashly expand cities outside T30. This is essentially a retail business, but we should deepen the density of the single area."
From a strategic perspective, Ele.me’s entry into the unmanned shelves is obviously a supplement to the current main business takeaway market. Although compared with start-up companies, the capital reserves of large companies are relatively loose, but retail is generally a relatively thin profit business. If you blindly expand and launch a subsidy war, if you do not cooperate with refined operations, you will fall into the quagmire of burning money.
"It’s not a blitz, it should be a protracted battle," Chen Qi said.
Ele.me Now CEO Chen Qi was the first head of Alibaba’s China Supply Department
Therefore, while "throttling" operating costs, finding an "open-source" way to achieve profitability as soon as possible is also an issue that operators must consider.
Chen Qi said that Ele.me has been able to achieve profitability in Shanghai single-city outlets. In addition to retail business and back-end gross profit, advertising and traffic can also generate revenue. Since Ele.me’s own brand effect is already very strong, many FMCG or shopping mall brands have already been its advertisers. Previously, Ele.me has reached cooperation with these customers through Ele.me APP exposure, or promotion through Youcai platform, as well as offline marketing, and unmanned shelves have become a new media buying channel. More importantly, Ele.me Now can combine user data that overlap office scene users and takeaway business to provide brands with granularity and finer user portraits to achieve the best delivery effect.
In addition to advertising, Ele.me Now also hopes to monetize offline traffic online. According to Ele.me Now statistics, stable customers currently place orders three times a week, and the transaction frequency and stickiness are very considerable. Chen Qi has started to try group buying business to direct offline customers to online. "For example, if you buy cherries for 20 yuan on the shelf, we will guide users to buy a whole box of cherries online at a unit price of 50 or 60% off. The unit price of customers is higher, which can also drive GMV."
In contrast to Meituan’s expansion strategy of constantly opening up new battlefields, Ele.me CEO Zhang Xuhao has always emphasized that Ele.me’s mission is to "focus and focus". So after ten years of establishment, Ele.me has extended from takeaway platform to retail and established new retail BU, which is the strategy of this strategy. Chen Qi said, "Our core business model is to help merchants on the platform do O2O online business, so whether it is unmanned shelves or the entire Ele.me new retail BU, we want to achieve this goal."

In March this year, it was reported that Ali would spend a lot of money to acquire Ele.me and integrate it with word-of-mouth to become an important chain in its new retail business. In 2017, a start-up company asserted that the "war" on unmanned shelves would be won and lost in 2018. In the current situation, the big man with more resources and good at "opening up sources and cutting costs" may enter the market late, but he may have longer vitality. 

Edited by: sleeper

Image source: Ele.me