On April 22, Jietu Shanhai T1, Shanhai T5, Shanhai T7 and Shanhai P5 were unveiled, among which T5, T7 and P5 will build the full-scene travel SUV/pickup model of Jietu Auto 3.0 era, helping to achieve the goal of annual sales 1 million level.

Shanhai T1

The Shanhai T1 is positioned as an A + class plug-in SUV and will be launched in the fourth quarter of this year. The new car is nearly 4700mm long, which is smaller than the Shanhai T2, but the two cars have the same wheelbase, both 2800mm. After listing, it will compete with Haval’s second-generation big dog PHEV and other models.

Shanhai T5

Shanhai T5 adopts hardcore style design, provides 5/6/7-seat layout, equipped with 2.0T + 2DHT + 2-speed P4 motor, the total power of the system is 560kW, the total torque is 795N · m, the official said its full oil and full battery life of 1400km, will be listed in 2025.

Shanhai T7

The Shanhai T7 positioning million-class SUV is based on the 800V platform, equipped with four motors and intelligent lift suspension system. The official said that the car has functions such as amphibious, plateau oxygen chamber, bulletproof and explosion-proof, drone detection, etc. The minimum ground clearance is 351mm, the rear wheel can be turned plus or minus 6 degrees, and it has a climbing mode. It will be listed in 2025.

Shanhai P5

Shanhai P5 is designed in a hardcore mech style, equipped with a 2.0T + 2DHT + 2-speed P4 motor, with a pure electric range of 150km and a comprehensive battery life of more than 1400km. It is equipped with a three-stage reversable multi-functional tailgate and will be launched in 2025.

1905 movie network news 　An incident that took place in 2007 revolutionized the life of Dalian movie fan Liang Liang.Ten years ago in May, a Wanda Cinema was completed in South China Mall, a large shopping complex in Wanjiang District, Dongguan, causing quite a stir among movie fans.

Unlike previous cinemas in the area and across southern China, this Wanda Studios has a huge IMAX screen, 27.6 meters wide and 21.3 meters high, which can accommodate 503 spectators to watch the movie at the same time. The IMAX screen was hailed as "the first screen in Asia" at the time, but in the pre-2007 era of social media, this reputation only quietly attracted the yearning of many die-hard movie fans, including Liang Liang in Dalian.

Liang Liang

In 2009, when Ah Liang spent two whole days sitting in the Wanda Cinema of South China Mall in Dongguan, people around him thought he was crazy. Only he knew that the shock and satisfaction were not worth his more than a year of preparation and waiting for this trip south; he was willing to sit in the theater like a sweet dream and did not want to wake up. Liang Liang is now an employee of Wanda Cinema.

　In 2008, when Liang Liang was trying to save money for a trip to Dongguan, Wanda upgraded two studios in Changsha and Changchun to IMAX studios. A movie fan named Liu Yicheng watched the IMAX version of "Adventures of Fantasy Elves" at the Eurasian store of Wanda Studios in Changchun that year, and was shocked by the clarity of the IMAX screen and the vividness of the elves, as if opening the door to a new world. The movie ticket was treasured until an online selection in 2016. Liu Yicheng used the movie ticket to board a flight to Los Angeles to participate in Wanda’s IMAX Roots Tour to visit the IMAX North American headquarters.

Liu Yicheng

Like ordinary audiences, Director Zhang Yimou first came into contact with IMAX in 2010, when James Cameron’s "Avatar" was born, and its amazing visual effects reputation spread from abroad to China, becoming a hotly debated movie keyword in the era of Weibo. There were long queues outside the only 16 IMAX theaters in the country, and Director Zhang was also in the queue to buy tickets.

"At that time, there were very few IMAX halls, we had a long queue, and we had to make an appointment in advance. It seemed that it would take a week or two to get tickets. This was the first time I saw such a situation." Zhang Yimou recalled the experience of watching Avatar back then. In addition to the "super enjoyment" of the film, it also caused him to think about the future direction of the film industry: "The reason why movies are different from TV and other media is that it is the art of the big screen. So when I saw IMAX, especially IMAX 3D, I thought it was a trend in the future of film development."

January 4, 2010 IMAX3D "Avatar" released in China

"Avatar" set a box office of 168 million yuan on 16 IMAX screens in mainland China that year, a record that was not surpassed until 2014. Wanda Cinema also became the first cinema chain in China to break through 1 billion yuan in annual box office on September 8, 2010.

The fate of Director Zhang and Wanda and IMAX has echoed 6 years later. Directed by him and produced by Wanda’s legendary film industry, the first true Sino-US co-production blockbuster in Chinese film history was released in more than 370 IMAX theaters across the country on December 18, 2016. As of today, the IMAX box office of the film has reached 120 million yuan. This is the second time he has brought IMAX into his movie dream.

In 2011, after the hit of "Avatar", Zhang Teng, a high school student, watched an IMAX movie for the first time in Baotou Wanda Studios, and he has been involved in it ever since. At the age of 17, founding the IMAX Inner Mongolia fan club became the proudest experience in his life. In the countless movie viewing activities organized by Wanda Studios, as a die-hard fan, he has learned a lot about the technological changes of IMAX and the development of Wanda IMAX theaters. Sometimes even some IMAX engineers and Wanda Studios staff will be asked by him. After graduating from college in 16 years, he came to Beijing to join a new media operation company and serve IMAX.

Zhang Teng

It was also in this year that Wanda’s IMAX cinema network expansion officially entered the fast lane, opening 40 IMAX theaters across the country. With a growing fan base, Wanda and IMAX were well-prepared for the eve of a full-scale explosion in the film market.

In 2012, an all-time strong film list became a carnival for movie fans and IMAX fans. Chinese moviegoers ushered in the revival of the Marvel Universe, the 3D rebirth, the dreamlike and the perfect conclusion of the Nolan director’s trilogy series. That year, the 2D scene of Atango climbing the Burj Dubai with his bare hands filmed on IMAX cameras "scared many fans out of their hearts". Director Tsui Hark brought IMAX 3D technology into the world of Chinese film and martial arts for the first time.

On January 28, 2012, the IMAX version of Mission Impossible 4 was released in China.

From 2013 to 2015, the Chinese film market experienced explosive growth. In 2013, Wanda Cinema Line announced that it would build 120 more IMAX theaters, and later officially became the largest partner of IMAX in the world. IMAX China 200-screen and Global 1,000-screen also landed in Hangzhou and Taiyuan Wanda Studios. While the film market was booming, Chinese-speaking filmmakers began to actively learn from the Hollywood film industry model, and visual effects production and photography became entry points for exploration.

In 2014, the famous photographer Wang Yu was invited by director Xu Anhua to serve as the director of photography, and won the best cinematography at the Hong Kong Film Awards the following year. In the spring of 2016, Wang Yu flew to Canada and spent an afternoon at the IMAX headquarters in Toronto, especially the camera department, to learn about the different models and functions of IMAX cameras. In 17 years, his first film as a director is expected to be released this year. "I hope the next film can be shot with IMAX cameras, and I will also prepare for this goal," said Mr. Wang Yu.

The famous director of photography, Wang Yu

In this golden age of Chinese film, the cinema network established by Wanda Cinema Chain and IMAX for many years has witnessed and participated in the whole process of industry upgrading, allowing films to return to the essence of dreams and experiences, and providing a bigger stage for well-made works. At the end of 2015, it refreshed the Chinese film visual effects benchmark and won the IMAX Chinese film championship with 180 million results, which has not been surpassed so far.

It was also in December that Wanda IMAX selected nearly 130 senior fans across the country to serve as Wanda IMAX experience officers. Liang Liang, Liu Yicheng, and Zhang Teng, who were the earliest WeChat group administrators to serve as experience officers, met for the first time in the group, only to find that despite the fact that they had similar experiences and trajectories in their lives, the encounter was like a reunion after a long absence.

In 2016, the film market experienced a slowdown not seen in many years. The increasing standards of film content and the diverse entertainment methods of audiences pose new challenges to the entire film industry. Su Yun, who joined the IMAX Cinema in Dongguan Wanda South China Mall as a projectionist in 2007, is now a mid-level engineer. He was involved in the process of upgrading the legendary cinema to the first IMAX laser cinema in Asia in 2016. Su Yun said he felt like he was being pushed into a new era. In August 2016, Wanda signed the largest cinema contract in IMAX history with IMAX, and will build 150 more IMAX theaters.

Su Yun

On November 24, 2016, Wen Jiaxiang, the store manager of Xiuying Store of Haikou Wanda Cinema, and a team of dozens of people completed the most ceremonial hanging work in the entire IMAX theater construction process. The 10.5-meter-high and 20.19-meter-wide screen took the team two hours to see a flat screen. Wen Jiaxiang knew that they were about to start a big fight.

Wanda IMAX200 screen was successfully hung in Wanda Studios Haikou Xiuying Wanda Plaza Store

On January 7, 2017, the Wanda IMAX 200 screen was grandly opened at the Wanda Studios Haikou Xiuying Wanda Plaza Store, marking the tenth year of the collaboration between the two brands. Interestingly, looking back at the few films in the IMAX theater in 2007, the IMAX 2D version of "Transformers 1" was listed.

This year, the series that has repeatedly broken Chinese box office records will also celebrate its tenth anniversary. Michael Bay also became the first director to use two IMAX 3D cameras to shoot in real time. "Transformers 5" is expected to create new visual wonders. For Wanda Cinemas, IMAX and thousands of dedicated fans and filmmakers, the times are recorded by the film, and the film will always be the best gift.

　　 The other party said that the place was spacious and they could sleep, but the result was a large truck. The weather was excellent and the road conditions were excellent.

　　 On July 28, 2016, the Ministry of Transport, MIIT and other 7 ministries and commissions jointly issued the "Interim Measures for the Management of Online Booking Taxi Business Services", which came into effect on November 1, 2016. Our country immediately became the first country in the world to recognize the legitimacy of online car-hailing. Now the implementation of this new policy on online car-hailing has reached the "first year". However, compared with the beginning of the break, the praise is not strong now, and various online car-hailing problems are emerging in an endless stream.

　　 Experts pointed out that the New Deal has clarified the legal status of online car-hailing, enabling online car-hailing to enter the stage of standardized development from brutal growth. However, new problems have arisen in the process of policy implementation, and new mechanisms need to be established for law enforcement supervision by relevant departments. The provisional implementation rules in various places still need to be continuously revised and improved.

　　 Taxi-hailing difficulties still exist

　　 In May 2010, Yidao Yongche was established, which opened the curtain on the online car-hailing industry. Since then, platforms such as Didi Dache, Kuaidi, and Uber have entered the market one after another. The strategy of "burning money and subsidies" to occupy the market has caused the online car-hailing market to grow wildly. In 2016, the introduction of the new policy on online car-hailing proposed for the first time to include Internet special cars in the management of reserved taxi cars, and specific requirements were given in various aspects such as platform online car-hailing license plates, driver qualification identification, and vehicle access.

　　 According to data released by the Ministry of Transport on July 28 this year, after the implementation of the new policy on online car-hailing, 24 provinces (municipalities and autonomous regions) had issued implementation opinions, 133 cities had announced implementation details, and 86 cities had publicly solicited opinions.

　　 Li Qiang is a driver of a company in Shijiazhuang City, and has a lot of free time due to the nature of his work. In 2015, seeing the prosperity of the online car-hailing market, he bought a BYD sedan, settled in two online car-hailing platforms, and became an online car-hailing driver. "At that time, he specially bought a small-displacement domestic car, which could earn more money at a low cost, but now it is restricted." Li Qiang told the Legal Daily reporter that his car has a wheelbase of 2,600mm and an exhaust capacity of 1.5 liters, which does not meet the requirements of Shijiazhuang City for online car-hailing.

　　 On July 21 this year, the "Interim Measures for the Administration of Online Booking Taxi Business Services in Shijiazhuang City" came into effect, stipulating that vehicles applying for online car-hailing business should be passenger cars with a number plate and registered in the city with more than 5 seats (including 5 seats) and less than 7 seats (including 7 seats), with a wheelbase of not less than 2675 mm and a displacement of not less than 1.8L or 1.4T. The driver engaged in online car-hailing services has a household registration at the place of service or a residence permit at the place of service.

　　 In comparison, the regulations of Shijiazhuang City are not strict. In Beijing, Shanghai, Shenzhen and other places, in addition to the various standards stipulated by the state, the new policy of online car-hailing also requires the driver’s household registration, license plate, model, etc., and the vehicle wheelbase and displacement requirements are higher. For example, the Beijing New Policy requires that after a private car becomes an online car-hailing, it must be changed to an operating vehicle, the driver is a Beijing household registration, the vehicle is a Beijing license plate, the displacement of a 5-seat sedan is not less than 1.8 liters, and the vehicle wheelbase is not less than 2650 mm.

　　 These requirements will undoubtedly many platforms net about the car driver out of the door. Some media reports, Beijing net about the car exposure draft released, a car rental company in the city has 1/3 of the driver returned the car, and even some of the vehicles have not yet expired on the lease.

　　 Now, Li Qiang has quit the online car-hailing industry. "Although Shijiazhuang’s official new policy has been much looser than the previous exposure draft, my car still does not meet the requirements, and I have to stop when I get checked later. I have to take exams and apply for various things. Now I don’t earn as much as before, so I simply don’t do it." Li Qiang said.

　　 Like Li Qiang, with the end of the transition period for the implementation of the New Deal across the country, more and more online car-hailing drivers and vehicles have withdrawn due to non-compliance with standards, causing the phenomenon of difficult and expensive taxis to take again in many cities across the country.

　　 According to a survey by Didi Chuxing, the difficulty of hailing a taxi in June 2017 increased by 12.4% in Beijing, 17.7% in Shanghai, 13.2% in Guangzhou, and 22.5% in Shenzhen compared with June 2016. Among the cities with reduced difficulty, Chengdu decreased by 1.8% and Sanya decreased by 1.0%.

　　 Liu Ting, who often travels between Beijing and Shijiazhuang, told reporters that even during off-peak hours and non-bad weather, taking a taxi outside Beijing’s CBD is likely to require queuing in the app to order a car, and Shijiazhuang is not too good. In the past, when you opened the software map, there were no more cars. "The queuing function was only launched by Didi this year. The appearance of this function is actually to admit that you have to wait longer during peak hours. This function is to retain users and let you not give up." Liu Ting said.

　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that the difficulty of taking a taxi is due to the small number of taxis, and the difficulty of taking a taxi is due to the high price. After the formalization of online taxi-hailing, the difficulty of taking a taxi is increasing. In the final analysis, the entry threshold for platforms, cars, and people is still too high.

　　 In response to the problem that it is difficult and expensive to take a taxi after the new policy of online car-hailing, Wu Chungeng, a spokesperson for the Ministry of Transport, said that for the difficulty of taking a taxi, the new business format of Internet + online car-hailing is standardized and continuously cultivated. Ultimately, a diverse, differentiated and quality taxi travel service system will be formed, and the market will be gradually improved to alleviate the demand for mass travel. At the same time, it is called for all localities to increase the implementation of the public transportation priority strategy.

　　 "Grey Area" after New Deal

　　 Feng Haoze (a pseudonym) is an online car-hailing driver in Shijiazhuang City. He drives a southeastern DX3 SUV with a wheelbase of 2610mm and a displacement of 1.5 liters. "I definitely don’t meet the conditions, but I don’t meet the conditions. There are only a few cars that can meet the conditions." Although Shijiazhuang’s new car-hailing policy has set a three-month transition period. The transition period has expired on October 20 this year, and the new policy has been officially implemented, Feng Haoze said he is not worried: "I have already communicated with the platform. The platform said that it is fine and will never check. They are afraid that I will not run away, so they keep giving me relief."

　　 When it comes to the relevant qualifications for running online car-hailing, Feng Haoze said that he has obtained the "Online Booking Taxi Driver’s License", but no matter how specific it is, he can’t explain it. "I have done everything else, and the rest should be applied by the platform. Anyway, it will not delay the sports car." Feng Haoze believes that for online car-hailing, the relevant departments will definitely not seriously investigate, "If you can’t see it outside the online car-hailing, how can you check it? Can you still find this car all over the street? Besides, as long as you check it, you will get stuck in traffic. If you really want to investigate them, you will be suspected of’fishing and law enforcement ‘, and you will be scolded to death." Feng Haoze said.

　　 In fact, although the new policies for online car-hailing in various places have passed the transition period and begun to be officially implemented, there are still illegal vehicles and drivers, and many platforms, drivers, and online car-hailing vehicles are walking in "gray areas" and continue to hide from regulators.

　　 In July this year, the media released the relevant data, our country has more than 300 prefecture-level cities, has announced the details of the reform, has been or is seeking opinions add up to only more than 210; Didi, Shenzhou two major platforms to obtain business licenses in the city were only 22, 33, the national network about the driver license only about 100,000 drivers, the national network has obtained legal identity about the car driver, less than a drop of a platform peak driver total 0.6%.

　　 Some experts said that the relatively large online car-hailing market, the small number of online car-hailing drivers who have obtained legal status, not only shows that the high threshold of the new online car-hailing policy has "scared away" a group of drivers, but also shows that there are some problems with the relevant approval. Among them, the most criticized is that some urban online car-hailing drivers have too difficult test propositions.

　　 Which dynasty did Huang Zongxi belong to? Which country is the mascot of the bat? Since the beginning of this year, some media have continuously reported some "strange" test questions in the local online car-hailing driver exam. According to reports, the Shenzhen online car-hailing driver test question bank has a total of 148 pages and more than 3,600 questions, ranging from traffic laws and regulations to human geography, place names and routes, vehicle safety, to English, Cantonese, Mandarin, and etiquette. The online car-hailing drivers who participated in the exam complained that "if you want to drive an online car, you must know astronomy and geography from above." The passing rate of the first online car-hailing driver exam in Shenzhen was only 7%.

　　 Wu Chungeng said in July this year that in response to this situation, the Ministry of Transport formulated relevant training materials in a timely manner and actively guided local governments to take targeted measures to create a good test preparation environment for localities and candidates. At present, the exams across the country have entered the normal track, and the test pass rate has reached 65%. Later, on September 8, the Ministry of Transport issued the "Notice on Reforming the Work Related to the Taxi Driver Qualification Examination" to simplify the test content.

　　 In some cities, relevant platforms have begun to gradually change the rules for dispatching orders in accordance with the local new policies, but for restrictions such as household registration and models, although some urban transportation departments have begun to investigate and punish off-site license plates or non-local household registration online car-hailing in crowded areas such as airports and railway stations, but in more places, especially in small and medium-sized cities, relevant departments have not kept up with supervision and law enforcement, making a large number of online car-hailing safe to walk in "gray areas".

　　 The New Deal urgently needs to be improved and revised

　　 "Our government is very open, and the Chinese government is the first in the world to legalize online car-hailing, which is a very big step," Liu Qing, president of Didi Chuxing, said at a forum in Dalian’s Summer Davos in June 2017. At the same time, he admitted: "But at the same time, when online car-hailing is launched, there will definitely be a gap between left and right in the implementation of various places."

　　 In terms of operating online car-hailing without a license, the Interim Measures of the Ministry of Communications and other seven ministries and commissions and many other cities only stipulate fines for online car-hailing platforms, without more severe penalties. Shijiazhuang, on the other hand, stipulates that if the platform company fails the assessment, it will be ordered to rectify within a time limit. During the rectification period, it can suspend the acceptance of its new vehicle and driver registration and other businesses; if it refuses to rectify or rectify and fails to meet the standards, it will be cancelled according to law and the right to operate will be withdrawn. "Reclaim the right to operate" means revoking the platform’s business license, which can be described as "one kill" for the online car-hailing platform.

　　 Either the relevant regulations are more relaxed and reasonable, or more stringent law enforcement supervision has become a dilemma in the implementation of the new policy for online car-hailing in some cities.

　　 The introduction of the new policy of online car-hailing was originally to make the online car-hailing market have laws to abide by and develop healthily. Its ultimate goal is to provide passengers with safe and high-quality services, provide citizens with more choices for travel, and make the taxi industry more standardized and efficient. However, the management of online car-hailing in some places still cannot get out of the curse of "one tube will die, and one tube will be messy" in the past.

　　 In Zhu Wei’s opinion, in the current online car-hailing market, the platform insists on doing this, and the online car-hailing drivers and passengers also think this is right, so there can only be a deviation between market demand and government regulations. However, for the laws and regulations that have come into effect, participants must strictly abide by them, and the industry will find some way out, and these ways will become "gray areas" between black and white. "The existence of’gray areas’ first damages the credibility of the government, and laws and regulations should be strictly enforced." Zhu Wei said that the relevant new policies should solve problems during the temporary and trial implementation process, so as to go better after a long trial.

　　 Some experts believe that the current restrictions on online car-hailing in some cities in terms of household registration and models are debatable. The restrictions on the household registration of online car-hailing drivers are suspected of restricting the legal labor rights of workers, and the restrictions on displacement are also contrary to green and environmentally friendly travel. "The introduction of some local online car-hailing regulations is not only to ensure travel safety and comfort, but also to give the old industry a space for compromise?" Zhu Wei said that many of the current new policies for online car-hailing deserve deep consideration and revision.

　　 According to relevant data, in the past 13 years, the number of taxis in the four major first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen has increased very limited, while the population size and per capita disposable income have increased significantly. Among them, the number of taxis in Beijing and Shanghai increased by only 9% and 4% respectively in 2013. The population size increased by 53% and 49%, and the per capita GDP increased by 289% and 276% respectively.

　　 This shows that the online car-hailing market is huge and the future development is still limitless. But in fact, since the implementation of the new policy on online car-hailing for one year, based on relevant data, only Shenzhou and Shouqi have continued to grow in the number of users of online car-hailing platforms.

　　 Wu Chungeng said that the Ministry of Transport will further improve and perfect relevant supporting measures and policies, give play to the role of checks and balances in the social credit system, formulate a memorandum of joint punishment for serious illegal and dishonest online car-hailing operators and drivers, establish an industry blacklist system and market exit mechanism, and continuously improve the quality and level of industry services, so that passengers can have a real sense of gain in the reform.

In theaters in Japan and other countries, the graceful dance of "Peacock" dancers makes people mesmerized; on TV sets in Laos and other countries, excellent Chinese TV dramas such as "Mufu Fengyun" and "Beijing Youth" can also be seen translated by Kunming cultural enterprises; "Taiwu Picture Scroll" is released on Steam, the world’s largest comprehensive digital distribution platform, attracting many foreign players to experience this game from Kunming…

In recent years, as one of the first batch of national cultural export bases, Kunming has given full play to its geographical advantages and rich cultural resources. Riding the express train of the "Belt and Road Initiative" construction, it has continuously expanded its opening up and actively promoted cultural "going global". Kunming Xinzhi Group and other 7 cultural enterprises were selected as the annual national cultural export key enterprises, and China Nostalgia Academy and other 7 projects were selected as the annual national cultural export key projects. From "standing up" to "taking root", Kunming culture "going global" has achieved remarkable results and played a positive role in accelerating the construction of a regional international cultural exchange center.

Making cultural industries "sustainable" overseas

In September 2018, the domestic stand-alone game "Taiwu Picture Scroll" was launched on the Steam network platform. It broke through one million sales in just three months after its release, which was extremely popular. It was the only domestic stand-alone game with sales exceeding one million that year. This game, which was called "work of conscience" and "exquisite content" by netizens, came from Kunming Luozhou Network Technology Co., Ltd.

"Although there is no English version of this game, 10% of the sales are still contributed by foreign players, and some players even explore the game by consulting the dictionary." This game full of Chinese elements has won the favor of many foreign players. Zheng Jie, founder of Kunming Luozhou Network Technology Co., Ltd., and producer of "Taiwu Picture Scroll", believes that the key is to stick to the content first, and only exquisite and elegant good games can be recognized by more people.

Also becoming a cultural "hit" of "going out" is "Angkor’s Smile". This is a large-scale dance epic drama that uses Chinese creativity and Cambodian elements to create a set of ideological, artistic and ornamental elements. It has been performed in the world-famous Angkor Wat scenic spot. Since its opening in November 2010, it has been highly recognized by all parties in Cambodia and favored by tourists from all over the world. It has become a typical example of the Chinese state-owned art theater troupe’s longest performance abroad, the largest number of performances and the largest number of unique viewers. It is known as a demonstration of "going out".

This is also the reason why Kunming’s merchandise industry can "stand up" on the road of "going out". In recent years, Kunming has focused on supporting the export of characteristic cultural products, foreign cooperation of key cultural enterprises, and the construction of important cultural trade platforms, so as to cultivate the export of cultural products and services into new economic growth points and an important means to enhance cultural soft power. At the same time, speed up the construction of national cultural export bases, organize the implementation of a number of cultural export projects, build a number of cultural export gathering areas, build a number of foreign cultural trade brands, and encourage cultural enterprises to "go out". Key cultural export enterprises and key projects entering the national and provincial levels are given preferential financial support, loan discounts, etc., so that they can gain momentum for vigorous growth.

Let Kunming’s story "take root" in the world

Since it was identified as one of the first "national cultural export bases" in 2018, Kunming has continued to expand its opening up, actively serve and integrate into the construction of the "Belt and Road Initiative", and the pace of cultural "going global" has been accelerating.

Kunming Xinzhi Group Co., Ltd. has established 9 international chain Chinese bookstores in Cambodia, Laos, Malaysia, Myanmar, Sri Lanka, Thailand, Nepal, South Africa and Indonesia. Actively build a new platform for foreign cultural tourism cooperation, take the lead in initiating the establishment of Kunming International Sister City Tourism Alliance, organize the "Sino-French Cultural Spring" exchange activities, Kunming and Zurich artist exchange and exchange visits activities, etc., and send professional college delegations to Europe, South Asia, South East Asia and other countries to carry out cultural and artistic exchange activities. Cultural tourism exchange cooperation has achieved fruitful results. Actively organize large-scale international cultural, tourism and sports events, exhibitions and other activities, including the SCO Kunming International Marathon, China (Kunming) International Tourism Fair, etc., attracting a large number of athletes and exhibitors from all over the world to participate. While building a brand of foreign cultural exchange, it also continuously expands Kunming’s international influence and enhances Kunming’s international reputation and popularity.

Yunnan Nanshu Media Co., Ltd. is the first batch of private enterprises in Kunming City and even Yunnan Province to "go out" to invest, build and operate overseas terrestrial TV transmission networks. It has long provided TV publicity and public opinion-oriented services for overseas local governments, and has continuously invested funds to carry out digital upgrading and technological transformation. It has the concession rights of 6-level terrestrial digital TV transmission networks and TV stations in 3 provinces of Oudomsai Province, Nantar Province and Fengsali Province in northern Laos. Under the channel advantage, Yunnan Nanshu Media Co., Ltd. continues to transmit and carry forward the excellent film and television culture of our country to overseas TV audiences, and its external publicity covers about 150,000 people.

Coordinate resources to broaden channels and build a platform for "going global". Kunming has carried out multi-channel and multi-way foreign cultural exchange activities to spread Kunming’s story and culture to a wider range, so that Kunming’s cultural brand can "stand up" overseas. With the famous dance artist Yang Liping and his dance art works as the core, Yunnan Yang Liping Cultural Communication Joint Stock Company has deeply excavated Yunnan national culture and traditional Chinese culture. Relying on the series of works such as "Yunnan Image", "Ambush on All Sides" and "Rite of Spring", the performance footprint has spread all over the continent. It has performed more than 100 performances in the United States, Brazil, Argentina, Japan, Australia and other countries, and the average attendance rate of foreign performances has exceeded 95%. The Miao Farmers’ Choir of Fumin County has successively boarded the world’s top music halls such as the Royal Festival Hall in London, the United Kingdom, and the "Chinese New Year Concert" at Lincoln Center in New York, USA. It has used its exquisite performances to blow up the "most dazzling ethnic style" from Kunming, becoming a "cultural messenger" from China and a "cultural business card" to show Kunming. While enhancing the branding impression of Kunming culture, it also allows the world to see the power of Kunming made by Chinese culture in the field of culture and art.　

In the future, Kunming will give full play to the role of a "national cultural export base", actively carry out foreign exchanges and cooperation in the fields of culture, education, science and technology for South East Asia, vigorously introduce and hold international and national cultural events and cultural festivals; formulate a national cultural export base plan, formulate foreign cultural trade measures, and build a foreign cultural exchange center and an international copyright trading center for South East Asia; combine COP15 and the International Sister City Conference, plan and launch a number of characteristic cultural activities, highlight Kunming elements, highlight the city’s style, and accelerate the construction of Kunming as the most competitive national cultural and creative capital in the west and a new high ground for the development of the merchandise industry for South East Asia. (Kunming Daily Reporter Chen Wen)

2023 Spring Festival movie hot, the most popular box office is the Wandering Earth 2, the film in the domestic box office results of 2.765 billion yuan, the North American box office also entered the top ten, can be said to be gratifying results. And the topic of the Wandering Earth has also been on many popular searches, related derivatives of crowdfunding in just a week to break through the small goal of 100 million, this series of dazzling data broke the record of Chinese entertainment derivatives crowdfunding.

As a representative work of domestic science fiction films, Wu Jing’s achievements have also been refreshed again. He has become the first 30 billion actor in China. At the same time, Wu Jing also relies on his rare charm to bring a soda brand, which is a domestic kiln.

Big Kiln Beverage, consumers may be unfamiliar with this enterprise. But last year, the company’s sales are estimated to have reached 3 billion, which can be said to be the invisible champion in domestic soda. Big Kiln Beverage has also successfully rushed out of Inner Mongolia and developed smoothly to the whole country.

As for why large kiln drinks can quickly come out of the circle and attract many consumers, what is the reason?

First, the advantages of large kilns

After a wave of popularity with Wu Jing’s endorsement this year, Dayao’s marketing route has also begun to transform. They carried out brand strategic cooperation with Hua and Hua last year, so that their brand has reached the pace of marketing upgrade. And they created a loud slogan of "Atmospheric Water, Drink Big Kiln" and carried out a large-scale advertising dissemination.

In addition to cooperating with Wujing, Dayao has also carried out coverage-style advertising and marketing with Wanda Media, Beijing Subway, and some landmark business districts and high-traffic areas of the subway, significantly enhancing its brand influence in famous cities across the country.

Second, a major attack on catering

In the advertising campaign of Dayao, Dayao has placed the main offensive feature on the catering channel. Its representative soda, honey and other carbonated drinks have a perfect fit with barbecue and hot pot, and many consumers even said that "you must eat barbecue with Dayao".

III. The soda industry seeks change

The domestic soda industry has undergone significant changes recently. Since the revival of the national tide, domestic soda has emerged one after another, and the Arctic Ocean was all the rage before the big kiln drinks.

The Arctic Ocean was once known as the national soda. When it first became popular across the country, it attracted a lot of traffic. It is still loved by consumers and has become a childhood memory.

After the revival of domestic soda, feelings have become the inevitable traffic password every time. With the help of this trend, domestic brands have begun to upgrade and transform.

Therefore, it also makes the overall environment of the soda industry better. In the foreseeable future, the trend of the national tide in the soda industry is expected to continue, and the industry has a bright future.

Responsible editor:

　　

The taxi in the online leaked video

　 　 　 　CCTV News(Reporter, Li Wenwen) A taxi from the airport to the city originally did not exceed 131 yuan, but when six Guangzhou students came to Harbin for tourism, they were charged 550 yuan each for two taxis. After the incident was exposed, on December 15, the tourism department of Harbin launched the first compensation mechanism of the Tourism Integrity Fund, which paid students who suffered slaughter in advance.

　　On December 14, six university students from Guangzhou took a flight to Harbin for a tour. The first stop was planned to be Central Street, a famous scenic spot in Harbin. The six people took two taxis from Harbin Taiping International Airport and were charged 550 yuan each after arriving at their destination. The ticket provided by the driver showed that the amount was 19 yuan. According to the taxi software, the distance was less than 40 kilometers, and the estimate did not exceed 131 yuan. The cost of 550 yuan is equivalent to arriving in Changchun City, Jilin Province.

　　The student who was slaughtered later called to report the incident and exposed the incident online. In response to the students’ questions, a taxi driver said, "It can’t be wrong, don’t worry." "Regular taxis can’t pit you, they can’t hurt you."

　　At 15:00 on December 15, the tourism department of Harbin City called some students to express their sincere apologies for their experience in taking a taxi in Harbin, and immediately launched the advance compensation mechanism of the Harbin Tourism Integrity Fund to make advance compensation. The tourism department of Harbin City reminded that the majority of tourists in the process of tourism in Harbin should immediately call the complaint number 0451-12345 if they encounter acts such as bullying and slaughtering customers whose legitimate rights and interests are infringed. The relevant departments will deal with it as soon as possible and effectively safeguard the legitimate rights and interests of tourists.

　　In addition, the Harbin Municipal Transportation Bureau, after conducting an investigation and verification with the Daoli District Transportation Bureau, where Central Street is located, made the following decisions on the involved enterprises and drivers: revoke the right to operate the car involved and the license of the taxi driver involved.

　　After being punished by the transportation department, the Harbin Daoli Public Security Bureau, in accordance with Article 49 of the Public Security Administration Punishment Law, gave 15 days of administrative detention to suspected fraud suspects Zhang and Fan and was fined 1,000 yuan.

　　In response to the problems that have always existed in the taxi industry in Harbin, the Harbin Municipal Party Committee and Supervision Committee held a special project meeting on December 10 to crack down on "black taxis" and strictly investigate "umbrella companies". The meeting pointed out that the current Harbin is ushering in the peak period of ice and snow tourism, and tourists from all over the world are coming. The transportation department should carry out special projects to rectify the illegal operation of "black taxis"; the Municipal Disabled Persons’ Federation should review the handling of licenses for illegal operators with disability certificates; the Municipal Commission for Discipline Inspection and Supervision should seriously investigate and punish the illegal operation of taxis as "umbrella companies" and government officials.

"Promote the use of Ningde for test drives, and turn the car into a beehive by yourself".

"The official propaganda is the battery of the Ningde era, but it is actually mixed with the honeycomb battery. The brakes advertised are Bosch brakes, but in fact they are domestic double-interest brakes."

"There is obviously an ABS interface, and it can be opened with a car, but it is reduced 。”·····

A few days ago, on Xiaohongshu and other social platforms, the reporter noticed that many car owners reported that the battery and ABS were not on the right board and that the original recorder had been reduced.

A word game about "batteries"

Regarding the battery problems reported by car owners, the reporter found that there are the following differences in the power battery between different versions of Geely Galaxy L7: HQ6472DCHEV01 is the 115km version, and the power battery is the Ningde era; HQ6472DCHEV03 is the 55km version, and the power battery is the honeycomb energy; HQ6472DCHEV04 is the 115km version, and the power battery is the honeycomb energy.

This was confirmed in a response from a Geely manual customer service to the owner. At the same time, the customer service also emphasized that the battery cells of Geely Galaxy L7 are provided by Ningde Times and Honeycomb Energy. The MIIT website can check that Geely Galaxy L7 has never advertised that the battery cells are only from a single brand.

According to the 371st batch of "Road Motor Vehicle Manufacturers and Product Announcements" released by MIIT, the power battery carried by Geely Galaxy L7 comes from Honeycomb Energy. As early as the 371 batch announcement was released, there were media reports that Honeycomb Energy’s first short-knife flying stack battery L400 was mass-produced at the Yancheng base and will be equipped with a variety of models from Geely, Great Wall and other car companies. This new player, which has attracted much attention in recent years, is joining hands with more and more car companies. For example, the Air version of Li Auto’s popular model L7 also uses Honeycomb batteries. And from the 369th batch of "Road Motor Vehicle Manufacturers and Product Announcements" released by MIIT, the Galaxy L7 model with the announced model HQ6472DCHEV01 has a battery of Ningde era.

From the official record, it is true that some models of Geely Galaxy L7 use Ningde era batteries, and some use Honeycomb energy batteries, but when it comes to specific publicity, it is ambiguous about which battery to use. A prospective owner of Geely Galaxy L7 from Hefei, Anhui Province, said that after the conference that night, the sales said that the SHIELD battery system used the cells of Ningde era, so they paid a deposit of 2,000 yuan on the app. Now the sales say that the low-end model is a honeycomb battery, and other models are mixed. The owner believes that this behavior is false propaganda and asked for a refund of the deposit.

In addition, in a screenshot of a conversation with customer service provided by a certain owner, it is shown that when the owner asked the other party what battery the 55kmAIR version used, the other party replied as Ningde Times, while the actual version used honeycomb energy.

According to the official statement, the reason why the two battery suppliers are filed is because they are worried about the lack of production capacity caused by the supply of a single brand, but in the eyes of some car owners, it is a manifestation of cost reduction. Although the batteries of the two brands are used, another Geely online customer service said that the manufacturer will not supply a certain brand for a certain batch or some users, but the two brands coexist. The same world-class safety standards, the same production line, and the same lifelong quality assurance commitment of Sandian. The implication is that Geely Galaxy L7 will not choose different brands of batteries according to the high and low configuration, but is similar to the state of "opening the blind box".

The braking system is still better at home

Regarding the issue of the wrong version of the brake system, the reporter noticed that in the 369th batch of MIIT "Road Motor Vehicle Manufacturers and Product Announcements", the ABS of the Galaxy L7 model with model HQ6472DCHEV01 is Bosch. In the 371st batch of MIIT "Road Motor Vehicle Manufacturers and Product Announcements", the model is HQ6472DCHEV03, the ABS is Bosch/Zhejiang Shuangli; the model is HQ6472DCHEV04, and the ABS is Bosch/Zhejiang Shuangli. At the same time, the model is HQ6472DCHEV01, and the ABS is expanded to Bosch/Zhejiang Shuangli.

The above announcement means that the ABS (anti-lock braking system) ultimately used by Geely Galaxy L7 was chosen between Bosch and Zhejiang Shuangli. According to the feedback from car owners, Geely finally chose Zhejiang Shuangli.

As a century-old enterprise, Bosch’s position as a supplier is self-evident in the industry, while Zhejiang Shuangli, according to Tianyancha information, is a company established in December last year. This disparity has caused car owners to question the latter’s quality control.

It is worth mentioning that a major shareholder of the latter, Zhejiang Xingchuang Automotive Industry Development Co., Ltd., is Zhejiang Jirun Automobile Co., Ltd., which is Geely Automobile. This means that the ABS ultimately used by Geely Galaxy L7 is actually from its own Geely.

As for the recorder mentioned by some car owners, the configuration table does not show the standard one, and the owner needs to buy it by himself. "If there is an original one, it will be disgusting if you don’t give it away." Some car owners searched for a suspected original driving recorder on a treasure and issued a similar exclamation.

What can be seen is that behind the various actions of Geely Galaxy L7, there is a common point: cost reduction. From the perspective of car owners, these cost reduction behaviors are annoying, but from the perspective of manufacturers themselves, the competition of new energy vehicles has gone from qualifying to knockout. More than 100 electric vehicle brands are only 2 to 3 profitable, and who can survive the "internal" Chinese car companies has been clearly discussed.

(Source: Automotive Professional Network)

1905 movie network feature In the Spring Festival stall full of comedy elements this year, there is a comedy with a completely different temperament from the traditional happy comedy of the Spring Festival stall – directed and starring.

This is the precipitation after Ning Hao’s "madness", the form and style are simplified, and the story and characters are like "elegantly crazy".

The film takes the film and television industry as the theme, with Liu Weichi, a big star played by Andy Lau, as the core, focusing on a series of absurd and humorous stories triggered by his cooperation between the best actor and the director played by Ning Hao to make rural films. Star character fraud, the "unspoken rules" of film festival awards, and employer intervention in creation… Ning Hao and Lau Dehua boldly played "self-deprecation" together.

In this fiercely competitive Spring Festival, the maverick "Mr. Red Carpet" has received different word-of-mouth reviews, with some saying it has the best schedule and some calling it too profound. The Spring Festival file five years ago also faced such feedback, and Ning Hao responded to the 1905 movie network:

"For a slightly more complicated question, some people are definitely interested and some people are not, but this doesn’t prove that either one is better, and which one is not good can be good. So comments are not something I particularly care about."

Recently, Ning Hao watched two new films and was very inspired. One was the Iranian film "World War III", which told the story of making movies, and the relationship between reality and drama brought him new feelings; the other was a French film, which was eloquent, stable and comfortable.

It just so happens that "Mr. Red Carpet" is also a film scene, and there are thoughts about the death of a pig falling from a building.

From these two works, it can be seen that Ning Hao’s pursuit of film quality and his personal taste can be seen. He still retains the uniqueness of an author and director in domestic commercial cinema films. In the busy Spring Festival, the slow and humorous "Mr. Red Carpet" also needs to find a suitable audience.

Let Ning Hao tell you the secret of this movie and the confusion after watching it.

01. "Andy Lau"

In 2006, with the support and funding of the "Asian Rising Star Guide" program led by Andy Lau, Ning Hao successfully filmed it, and it has been an instant hit since then. 17 years later, Ning Hao returned the "kindness" to Andy Lau with "Mr. Red Carpet".

Ning Hao drew his creative inspiration from Andy Lau and wrote those things in the film and television industry between the real and the fictional around his role as a big star. Regarding the feeling of working with Andy Lau for the first time, Ning Hao said:

I have wanted to work with Andy Lau for a long time, but I have been unable to find a good point. Because I used to shoot more street and blue-collar movies, his temperament is not particularly suitable for the characters I shoot.

At that time, I was going to ask him to play the male lead role, but there were some scheduling issues that didn’t take shape at that time. He quite liked that project. Later, it was all about local themes and realism like this, and there was some distance from him. At that time, he was still practicing Mandarin, and now Mandarin is very good.

I was thinking, I can only be realistic, how can I let him play? I thought of playing myself and a star, so that there would be no such problem.

I hope this is a gift for Andy Lau. He used to play more characters in the theater world. Sometimes when I watch some big stars play particularly down-to-earth subjects, I feel that he is still the star, because your concept and understanding are all about him. If you have the opportunity to create characters in life, it is a particularly happy thing.

Andy Lau is the most experienced actor in acting. I was originally worried about communication problems, but later found that I didn’t need to. After giving him this script and this scene, he knew how to deal with it. And he is very accurate in his balance, and he is really an experienced artist.

This character is not the same as Andy Lau in all aspects, but there are still different aspects, and he needs to be shaped. When to bring out a particularly simple side and when to create a little bit, he still controls it very well, a little vague, breaking the line between true and false.

The next time we work together, "Mr. Red Carpet 2"? Actually I haven’t come up with a particularly complete story yet. He’s a particularly good actor, and I’m also a pretty good director, so I’m sure we’ll have a chance to work together.

02. "I hold on"

"Mr. Red Carpet" satirizes the various chaos within the film and television industry while delving into the dilemma of big star Liu Weichi’s communication with the outside world, including his discomfort and confusion in the face of PR crises, public relations processing, short video marketing, and the development of intelligent technology.

Why did you take the various forms of beings in the film and television industry as a question and focus on the issue of "communication"? Ning Hao said:

In today’s era of Internet and short videos, I am also thinking about what kind of subjects to shoot? Why can’t I show my life like an Internet creator? Show what the ecology around us is like?

It must not be simply extracted from life. Once a dramatic relationship is established, it is necessary to respect the direction of drama, so only some characteristics of the archetype are selected, and the rest is a fabricated story.

Is the irony of this story very sharp? It’s okay, leave room for it, it’s not too much. Many people have asked if you are reflecting the problems of the film and television industry? I say no. If it’s just to reflect a few phenomena, but to make the creation particularly stingy, it’s not right. For me, this is just a feeling in life. For example, I have met the management, but I don’t know about other circles. I have seen almost no management like in the movie, very rare.

As I get older, I like to observe more and more. I find out why it is always difficult to communicate? Why do you quarrel without saying a few words? There are often conflicts in the world, and there are often quarrels online for no reason. Everyone’s hostility has become heavier, and there may be some problems in communication.

There is a saying called "long live understanding", which is to understand others. The premise of understanding is to think from the perspective of others to understand. We all mention "empathy", but can it be done? Very difficult. Each of us cannot grow without you as the main body in our life. How can it be possible to change positions? There are many different conditions, men and women are different, different ages, different occupations, and different family environments. How can it be possible to think from another perspective.

Everyone forms their own path dependence, and everyone’s human nature has their own path of affirmation. If you are not sure of yourself, you will live too unhappy and have to self-realize. So we become more and more individualized, and this over-concentration of individual will is the expression of very ego, everyone is very ego, and they don’t care about others. The problem with this excessive ego can lead to the "self-clinging" part, which if it continues to develop is arrogance – I am right, others are wrong.

In the fragmented information age, we don’t have time to understand all the information. If you know a little bit, you may start to discuss or express your attitude, and it is easy for everyone to turn into emotions. So I am thinking about these communication issues.

How to solve it? Life has to go on for me.

What can you do when you know that life is already like this and you have no choice? You can only be forced to learn new skills, just like Liu Weichi finally learned to balance the car and continue to walk. We can only follow this era. As for what position you are in on it, you may sometimes be in danger of falling, and sometimes you feel quite free and comfortable for a moment, that is our attitude, and that can only be so.

I am willing to give the audience the right to interpret and leave space. I also don’t think artists can provide answers. Artists are not responsible for this. Sometimes it’s good to ask a question. If you can find a question, let’s talk about it.

03. "Minimalist"

From "Crazy Stone" to "Crazy Alien," Ning Hao said that his "crazy" movies are like oil paintings, rich, intense, boiling, restless, giving people a very full sense of fullness. "Mr. Red Carpet" is a light color painting, the content has not changed fundamentally, but the atmosphere has changed a lot, and it is a minimalist style.

In fact, this kind of lens language can be seen in Ning Hao’s earlier shooting. Why is there such a transformation and return to basics in "Mr. Red Carpet"? Ning Hao explained:

The minimalist style is more suitable for the performance of a star character like Liu Weichi. I am not particularly unfamiliar with relatively simple movies, and I have had such an exploration. But I haven’t made a movie with very few shots for a long time, so I want to give it another try.

Shooting movies in this style feels very familiar to me, just like the previous "Incense". The footage is very stable here, and I try to find scheduling internally, which is quite enjoyable.

The composition of on-site creation is higher, rather than being handed over to the post-editing stage. Of course, it is also difficult to cut, because it is very slow, the amount of footage is very small, and the amount of information cannot be less. The choice is very important. So it is a different force, a bit like playing Tai Chi.

I can’t say if the next movie will be in this style. It may have to be chosen according to the situation of the next movie. If it is a very noisy thing, it may still need to be "mentioned" a little more.

To say 72 changes, I am only the second change now, and there are still 70 times. The times are changing, and the requirements for creation are also changing. What style can combine my theme with the current era is the most important. Creation needs freshness, and I need to adjust it myself, so I can’t stay in the same state.

04. "Bad Monkey"

Since Ning Hao launched the "Bad Monkey 72 Movie Project" in 2016, he has assembled a group of outstanding young filmmakers, including two popular films with both high box office and good reputation, and won the summer box office championship in 2018 and 2023 respectively.

As the promoter and producer of Bad Monkey, Ning Hao continues to promote the plan, and he has many directing projects in the pipeline. What new films will Bad Monkey Film bring in 2024? Ning Hao revealed:

This year, we will have about four movies, "Mr. Red Carpet" is one, I have finished another movie, and there are two movies that young directors have finished filming. Director Wen Shipei’s "Negative Negative Positive" is more stylized, and director’s "I Know My Mom" is related to reality and is also more stylistic.

Many directors have found a path that they may be able to take. It is a good start for young directors to pay attention to reality and society to create. Of course, there can be other explorations in the future.

I am always thinking of new creations, and I am thinking of several stories at the same time, but I can’t find a good cut. Which one is closest to maturity, I will take out first. Because I am a factory child, I know a lot about factory life, so I am writing a story about the factory recently.

As for whether the theme is absurd or not, it may not be. But absurdity is already in my body. If not, I may not be too irritating, just like I always like to put a little pepper when I eat, and it is difficult to get rid of it when I get used to it, so it may still taste the same.

At the end of October, the first batch of 100 unitsHengchi 5After the official start of delivery, the driving experience of the new car became one of the focuses of the rim.

However, recently, a car owner posted a complaining video that caused heated debate, saying,Hengchi5 Bugs appeared as soon as I got it.Exceptcar machineThe screen shows the phenomenon of text stacking ", the vehicle also has the problem of abnormal sound of the brake pedal, and the auxiliary driving cannot be used at the same time.

In this regard,Hengchi AutomotiveA salesperson said that the car is currently being upgraded, and the problem will improve after the upgrade is completed.As for the assisted driving that cannot be used, the customer service said that an OTA upgrade will be carried out in the future, and the estimated time can be checked on the official website.

It is worth noting that from the video, the new car problem is much more than that.For example, when it shows that there are 12 kilometers left, the vehicle suddenly lies down.In addition, there are bloggers who say that the main driver of Hengchi 5 has problems such as the seat ventilation cannot be opened, and the seat heating cannot be turned off.

It is understood that Hengchi 5 is the first production car of Hengchi Automobile, positioning compact SUV, benchmarking Mercedes-Benz GLA, Audi A3, BMW X1, etc., priced at 179,000 yuan.

Liu Yongzhuo, president of Hengchi New Energy Vehicle Group, previously said that after the Hengchi 5 pre-sale conference,The market reaction has been very good, better than expected. It should be said that the sale of Hengchi has become a foregone conclusion.

(Report)

Author | Stanley

Cui Jian, Luo Dayou, Stefanie Sun… and now Zhou Huajian, online concerts have changed from commercial marketing live events to large-scale concerts that now stimulate DAU feelings. At 8 o’clock on the night of the Mid-Autumn Festival on September 10, Tencent Music Group TME opened Zhou Huajian 2022 online concert on WeChat Channels, QQ Music and other platforms. Less than two hours of live broadcast, a total of 39.56 million fans spent the Mid-Autumn Night with Zhou Huajian’s songs.

From 2020 to 2022, online concerts have gradually become a part of many people’s lives during the epidemic. On September 2 this year, Li Jian started "Yearning" at the Anaya Valley Concert Hall. On September 3, Andy Lau "Sing Me to You" in the Douyin live stream. Earlier, Luo Dayou and Sun Yanzi held online concerts on the same day. Cui Jian, Chen Yixun, Han Hong, Mayday, Yuding Ito, Zhang Huimei, Chen Li, Zhou Shen, Liang Jingru, Rainie Yang, Xicheng Boys, etc., whether it is industry legends, popular singers or pop bands, they have all met millions or tens of millions of fans at one time through online concerts in the past two years.

How eager are the audience for concerts? Even the recording of past concerts can become a "hit". On April 1, the live broadcast of Leslie Cheung’s "Hot Love" concert was ultra-clear and restored, and a total of 17 million viewers watched. On May 20 and 21, TME conducted a live online replay of Jay Chou’s two concerts on WeChat Channels and other platforms. The cumulative total viewing volume was nearly 100 million, and nearly 100 topics were listed on Weibo’s trending topic list. It is hard to imagine how many music fans would be attracted if Jay Chou himself conducted a brand new online concert.

WeChat Channels or Douyin?

The form of online live concerts has been carried out since 2014, but the popular online concert brand TME Live was actually officially announced on March 10, 2020. At that time, it was envisaged that this was a product presented in the form of "offline preparation + online live broadcast" and "pure online". However, until now, the pure online concert form is still more recognized.

Just 4 days after the official announcement, TME Live ushered in the first online concert singer Rainie Yang, 1.50 million online audience Although this data is not bright this year, it has achieved success beyond expectations at that time, and also laid the foundation for the future development of online concerts.

According to TME’s financial report, only in 2020 and 2021, TME live held 55 and 56 games respectively, and its viewing channels not only include TME’s own QQ Music, Kugou Music, Kuwo Music and other platforms, but also Tencent Video, WeChat Channels and other Tencent Group internal video products.

In 2022, the audience of TME live has hit new highs several times. At the end of last year, only 27 million people watched the online concert of Xicheng Boys, and only 14 million people watched the New Year’s Eve concert on December 31, but this year, Luo Dayou’s online concert and Cui Jian’s online concert attracted super 40 million and super 46 million people respectively. Coupled with the previous online live broadcasts of Jay Chou’s "Mo Tianlun" and "The Strongest on the Surface" concerts, a total of nearly 100 million people watched. At present, the highest volume of a single TME live has touched the level of 50 million people.

Nowadays, online concert brands are not only dominated by TME Live, but Douyin is also the most powerful competitor in this market. Also in the first half of 2020, TikTok launched a series of online concert brands such as "DOU Live Sofa Concert" and "DOU Live Live Live", and launched a new IP "Summer Song Club" in August 2021. However, at present, Douyin does not place too much emphasis on the brand IP of online concerts, and many are dubbed "Fan Club" and "Singing Chat".

At the beginning, Douyin’s online concerts did not gain a high influence. According to the official data released by Douyin in 2021, the Douyin platform held a total of 124 official online concerts in 2020, but the harvest was very small. Even in the "summer song party" in 2021, the 7 games added up to 40 million.

Perhaps because of product iteration, better content production, more audience adaptation to this model, and greater influence of invited singers, in 2022, Douyin’s online concert suddenly achieved a very amazing data performance. On May 27, Stefanie Sun’s online singing chat was Douyin’s first online concert this year, which attracted an astonishing 240 million people to watch. At present, the highest data is Andy Lau’s "Sing Me to You" online concert on September 3, which received 350 million views. In addition, the online concerts held by Eason Chan, Liang Jingru, Zhou Shen, Wang Sulong and other singers in Douyin this year have received over 100 million views.

At first glance, it seems that there is a huge gap between TME live’s WeChat Channels viewing data and Douyin’s online concert data, but in fact, according to Red Star coverage, WeChat Channels and Douyin’s statistical data logic are different. WeChat Channels statistics are user visits. Even if a single user visits multiple times, it can only be recorded as once, but Douyin statistics are page visits, and each time a single user leaves and enters will increase once. According to industry rules, there is generally a 5 to 10 times the difference between the two. After removing the multiple clicks of repeat users, WeChat Channels and Douyin are almost on par in the current average traffic of a single online concert.

It is precisely because WeChat Channels relies on WeChat and Douyin to have become "national-level applications" that it is possible to achieve such a size of online concerts respectively. The two platforms have their own advantages, and they compete with each other in terms of singers, duration, feelings, playlists, and stages.

In the battle between the two heroes, NetEase Cloud Music, which clearly has more music resources and competes head-on with TME in various fields of music, has never found a way to make online concerts. After launching the "Cloud LIVE" brand, it did not cooperate with the national-level video application with a large number of users. Most of the invited singers like Wei Ruxuan are more niche literary and artistic singers. The overall traffic is far from WeChat Channels and Douyin, and the competitiveness in this field is very limited.

This is a business about the "future"

The Internet is a traffic business. Since online concerts can generate huge traffic, they will naturally become the target of competition among major brands.

Titling is the most common way to earn revenue for online concerts. In public reports, the highest title price for a single online concert that can be referenced at present is the online concert "Continue to Sprinkle Wild" held by Cui Jian on April 15. According to the weekly report of "Financial World", as the total title of Extreme Fox Auto, its LOGO has been reached by users with a cumulative 90 million, and the total investment in a single game is as high as tens of millions of yuan. On July 27, Extreme Fox Auto, with a similar budget, also named Luo Dayou’s online concert. Jay Chou’s concert replay online live broadcast, and Zhou Huajian’s online concert, also have Pepsi and Ping An Bank credit card exclusive titles.

In addition to the naming fee on the B-end, online concerts on the C-end can also earn income through tickets, joint products, etc. For example, in WeChat Channels, you can buy "WeChat beans" to buy virtual gifts and "tip" singers. There are also similar to NetEase Cloud Music’s TFBOYS "Daylight Travel" seventh anniversary concert, fans need to pay for tickets to watch, and even divided into three gears of 30 yuan, 158 yuan and 860 yuan for fans to choose from.

Unfortunately, although the C-end payment has more imagination and richness, there is a huge gap in the willingness to pay generated by different singers, and the highest can only reach the order of one million, making it difficult to become a replicable business model.

In addition, the cost of online concerts themselves is also constantly increasing. From last year’s New Year’s Eve, to this year’s Cui Jian, Luo Dayou, Zhou Huajian, the layout of multiple stages, the size of the band, and various technical support have all made online concerts move towards high quality and high cost. Whether it is WeChat Channels or Douyin, they will face a choice about "profit margin" – to ensure quality or to ensure profit?

In this online concert battle between WeChat Channels and Douyin, each has a lot of advantages. WeChat Channels is bound to TME, which has many innate advantages in music copyright, singer resources and industrial operation. Especially in the field of online concerts, which is still the field of traditional music superstars. The business model of "Douyin Divine Comedy" that Douyin used to specialize in is currently invalid.

As for Douyin, in addition to having nearly 700 million DAU, its users are also accustomed to accepting its strong recommendation algorithm. Even if they don’t have any understanding before, many users will be directly recommended by the system algorithm after the concert starts online, which directly brings effective views.

However, as a product that has just obtained the traffic password, online concerts are extremely dependent on the popularity and scarcity of the artists themselves. Cui Jian, Luo Dayou and Sun Stefanie are also rare to appear on variety shows, and it is rare for the audience to see them through online concerts. It is rare in itself. With the mentality of watching old friends for free, why not do it? As for Jay Chou, it is a special case among special cases. As fans have described, "there is only one Jay Chou in the Chinese music world," and other people’s live concert videos are far from being able to achieve such influence.

There are not many singers in the Chinese music scene who are popular, have works, have feelings, and are willing to meet the audience through live broadcast. However, if some singers who were originally rare appear frequently, it will reduce the mystery and the scarcity of the concert itself. It will also consume the feelings of the singers themselves, and will not form a virtuous circle.

What’s more, when the COVID-19 pandemic passes in the future, offline concerts will still be hot again. No matter how exquisite the stage and advanced the production of online concerts are, they still cannot replace the ultimate experience brought by offline audio-visual and participation. If there is no further iteration in product types, online concerts may fall into an awkward situation in the near future – first-class singers can use their traffic to promote new songs, and the traffic and feelings of second- and third-tier singers cannot support profit margins. For WeChat Channels and Douyin, who can redefine the music performance market through updated online concerts will have the opportunity to gain the future dominance of this industry.